May 21, 2013

Green Tip – June 2012

Understanding the Technical Criteria of Green SquaredSM/
ANSI A138.1

Section IV: Progressive Corporate Governance

By Bill Griese, Tile Council of North America, LEED AP BD+C

Establishing sustainability criteria for products throughout their full life cycle, ANSI A138.1 is divided into five sections. Throughout the past several months, we’ve reviewed several different sections of the standard. This month, we’ll have a look at the fourth section, Progressive Corporate Governance.

Mandatory for conformance to the standard, a manufacturer shall have a written and implemented social responsibility strategy which addresses at least the following:  labor law compliance, forced labor prohibitions, child labor prohibitions, environmental regulation compliance, health and safety regulation compliance, and community involvement.

To obtain an elective credit, the manufacturer may choose to participate in a voluntary safety program such as OSHA Safety Consultation, Voluntary Protection Program (VPP), or OHSAS 18001.

It is mandatory that all green marketing claims made by manufacturers be in compliance with the Federal Trade Commission (FTC) fair packaging and labeling act Green Guides (publicly available) which indicate how the FTC applies Section 5 of the FTC Act, prohibiting unfair or deceptive acts or practices in environmental claims.

As an elective for conformance to the standard, a manufacturer may choose to regularly engage in its community, building upon the community involvement plan established in its mandatory social responsibility strategy.

Also elective for conformance to the standard, a manufacturer may publicly disclose on an annual basis one of the following: utility consumption, registered Environmental Management System (EMS) data, or Life Cycle Assessment (LCA) data.

Another elective credit is available if a manufacturer provides a detailed sustainability report each year, conforms to the requirements of the Global Reporting Initiative (GRI), or is selected for inclusion in the Dow Jones Sustainability Index (DJSI).

If a manufacturer has at least one facility with LEED® or Green Globes certification an elective credit is also available.

Finally, manufacturers are required to have an assurance program for current and continued conformance to ANSI A138.1/Green Squared for all pertinent products.

Next month, we will review the criteria of the fifth and final section of ANSI A138.1, Innovation.

Coverings Installation Design Awards

 

At Coverings this past April, the industry saluted designers and contractors of outstanding tile and stone projects in the first-ever Coverings Installation Design Awards. This competition is the evolution of the prestigious Coverings Prism and Spectrum Awards that recognized excellence in design in tile and stone projects and the TileLetter Awards that honored technical excellence in craftsmanship and installation. The Coverings Installation Design (CID) Awards shined a light on both aspects of a project, acknowledging the critical role collaboration plays in successful and stunning projects. The CID Awards were sponsored by Coverings, TileLetter and NTCA’s newest publication, TADA, Tile for Architects, Designers and Affiliates.

Judges sifted through nearly 75 entries to determine the 12 winners. Judges included Christine Abbate – Ceramics of Italy, Lori Dolnick – Tile of Spain, Jennifer Adams – Contemporary Stone & Tile Design/TILE Magazine/Stone World, Jennifer Renzi – Interior Design, Robin Wilson – Robin Wilson Home, Eric Astrachan  – Tile Council of North America,  and Bart Bettiga – NTCA.

The list of winners are as follows:

Residential ––––––––––

Grand Prize Residential:
Rosenthal Residence
Walled Lake, Mich.
Designer: David Ellison
Installer: RJH Tile and Stone

Residential Stone:
2012 New American Home
Winter Park, Fla.
Designer: Phil Kean Designs, Inc.
Installer: Girem Tile Work, Inc.

Residential Mosaic/Glass:
Bella Leoni
Ada, Mich.
Designer: Signature Outdoor Concepts/Inspired Installations
Installer: Inspired Installations

Residential Tile:
Turck Residence
Decatur, Mich.
Designer: Motawi Tileworks
Installer: Harry Underdah

Commercial ––––––––––

Grand Prize Commercial:
El Andaluz
Santa Barbara, Calif.
Designer: Jeff Shelton Architect
Installer: Dan Upton Construction

Commercial Stone:
Atrium
Miami, Fla.
Designer: Insight Design
Installer: Gemini Tile Service

Commercial Mosaic/Glass:
Smith Aquatic and Fitness Center
Charlottesville, Va.
Designer: BH+A
Installer: The Ceiling and Floor Shop

Commercial Tile:
Palomar Medical Center West
Escondido, Calif.
Designer: Anshen + Allen Architects/CO Architects
Installer: Wirtz Quality Installations

Special Recognition ––––––––––

Historic Renovation:
Monroe Skyscraper
Chicago, Ill.
Designer: Holabird & Root/Rookwood Pottery
Installer: DTI

Art in Public Space:
The Four Stages of Higher Learning Chandelier
GHSU College of Dental Medicine, Augusta, Ga.
Designer/Installer: Paul Pearman

Tile & Stone:
Mohegan Sun, Casino of the
Earth expansionUncasville, Ct.
Designer: Rockwell Group
Installer: Kenneth Castellucci & Associates

Tile & Stone:
Hyatt Olive 8 Condominium
Seattle, Wash.
Designer: Mulvanny Architecture G2, Seattle Branch
Installer: Antony Architectural Stone

Following are the details of the Grand Prize Residential and Commercial winners:

Grand Prize Residential: Rosenthal Residence
Walled Lake, Mich.
Designer: David Ellison
Installer: RJH Tile and Stone

The owner of this 7,500 square-foot lakeside home hadn’t been on hand for much of the construction. So upon his arrival at the nearly-complete residence, horror ensued at the shoddy construction throughout the five bathrooms and stone floors.

Enter contractor RJH Tile and Stone, and designer David Ellison. Since the previous work had to be demolished, the designer-contractor team now had a blank slate from which to work. One man’s nightmare is another man’s blessing, and the vast footage in question offered the team the ability to stretch creatively, using stock showroom stone cut to size on site to keep costs down on this admittedly lavish project. But by reducing material costs, more could be invested in details and ornaments.

Stone floors were chosen for beauty, low maintenance, and wheelchair maneuverability.

Careful layout was key for every element of this project, with installers giving special attention to detail, such as external corners that were mitered, epoxied, and filled to give them the look of quarried full-thickness stone rather than a veneer. This sumptuous project made the most of materials and stayed on budget.

Grand Prize Commercial:
El Andaluz
Santa Barbara, Calif.
Designer: Jeff Shelton Architect
Installer: Dan Upton Construction

This mixed-use project contains seven residential units nestled around a large tiled courtyard on the upper two floors. At street level on the first floor, two commercial units anchor the project and a tiled roof deck on the fourth floor overlooks the city. Santa Barbara’s architectural guidelines are based on Mediterranean and Spanish motifs and, as such, plentiful tile use is encouraged. Designer Jeff Shelton took full advantage of this, dedicating a tenth of the budget to ceramic, cement and marble tile.

Eight elliptical arches sport 1”x8” custom ceramic tiles that were splattered with glaze, then mixed up and installed to give depth and a sense of Moorish writing flowing throughout the arches. Exterior walls of the commercial units are covered in 12”x12” patterned cement tile: one with a bird pattern reminiscent of Escher, another with a giant swarming ant motif.

Falling Fuscia cement riser tiles bloom on the main stairs leading to the flowering courtyard on the second floor. The courtyard itself is an explosion of tile, from the planters to fountains, benches and the zigzag bricks on the floor. Nasturtium cement riser tiles lead to the third floor; loggia tiles are floral cement on one side and a fish motif on the other.

All units are flowing with vibrant 12”x12” tiles on the floors, and marble-covered bathroom walls and kitchen counters. Exterior decks sport 1/4” ceramic tile. From the commercial-level arches to the residential units, great care in design and excellence in installation imparts a sense of warmth, timelessness and character to the entire project.

Business Tip – June 2012

Are you a “vendor” or a “craftsman?”

By Steve Rausch, USG Corporation

How do you run your business, as a vendor providing tile and stone work, or as a craftsman creating beauty? There is a HUGE difference in compensation and the methods of doing business with your customers.

A vendor is someone who exists just to sell stuff. Nothing else matters except delivering the goods (may include installation) and getting paid. You can expect (negotiate) the low price, sign a contract, and get what you ordered. You can also spend many hours discussing the details of the terms and conditions, etc.

What happens with a craftsman is far different in many aspects. One element of doing business with a craftsman is that the price issue (or low bid) loses its luster. People seek out craftsmen for their skills and talents to create a beautiful statement with their efforts on the customer’s behalf. Price absolutely becomes a secondary by-product of most of those discussions. Time also changes; you don’t rush art by deadlines of time but rather by finishing the look or feel desired.

As we watch our industry still losing businesses to the poor economy, it becomes even more apparent that craftsmen will survive while vendors have a large chance of being pushed from the scene. Just look back over the past two or three years and recall how many businesses have already left the scene. Those companies that ran large crews to do anything and everything quickly and cheaply are mostly gone today; they were the worst offenders in this downward spiral of moving toward the bottom price. Without profit you just cannot stay in business and the very success that drove them to the top of the vendor pile was what did them in.

I ask you to stop today, take time out from “doing” your business, and study your business to see where you are on this scale of vendor versus craftsman. If most of your work is still “low bid”-driven, then you are on the vendor side. If, however, you have chosen to position yourself and your company as a craftsman firm, then you will, I’m confident, be around a long time in this business.

Steve Rausch represents the Substrates and Specialty Products Division of USG Corporation out of Alpharetta, Ga. He’s also the author of the Rausch Ravings blog about business and non-business related topics. Contact him at SRausch@usg.com or visit the blog at http://rauschravings.blogspot.com/

Ask the Experts – June 2012

QUESTION:

I am a new member of the NTCA and I have an upcoming small project that I need help with.

I do mostly interior residential remodeling. Tile is probably 60% of my projects. I have a client with a concrete porch he would like tiled. The problem is the broom finish has been sealed with an “oil-based” sealer he purchased and applied himself from Lowe’s. As the broom finish is quite deep I don’t think it could be ground down. I can’t find anything in my TCNA Handbook that addresses this.

ANSWER:

This is a good question. Many contractors fail to determine that a substrate has been sealed and end up with problems down the road. Both TCNA Handbook methods and ANSI require that a substrate be free of contaminants, curing compounds and sealers. Exterior tilework, which requires the highest performance level of any type of tile installation, requires the best bond, as well as 95% mortar coverage and appropriate movement accommodation. Any sealer on a substrate will act as a de-bonding agent, and give less-than-optimum bonding ability.

You may want to call the technical department of the mortar manufacturer that you want to use and ask them, but I believe they will give you the same answer that is in the TCNA Handbook and ANSI, that you must mechanically scarify the concrete (grind or shotblast) until the contaminant is removed and you have a clean surface to install tile over. Any other method is risking a potential failure.

On your concern that the broom finish is too deep to grind, there are some very aggressive grinders with vacuum attachments available that can cut quickly and in a dust-free fashion.

– Michael Whistler, NTCA Tile & Stone Symposium presenter and trainer

President’s Letter – June 2012

Greetings,

I hope this letter finds you in good health and spirits as we all work diligently to make professional tile installation the norm in the finishes industry.

This month’s issue reviews the recent Coverings expo in Orlando – and what a great event it was!

It is always interesting to gather at a place where everything in the tile world comes together for a few days. Exhibitors from around the world displayed everything from maintenance products to elegant stone.

Of course your NTCA was right in the thick of it as our staff manned several areas of the show and had an enduring presence throughout the week. NTCA membership and staff were well represented as we gave educational presentations, spoke with new and existing members, recruited new members, participated in an ANSI meeting and hosted, for the first time, Contractor Tours of the show. These tours proved to be a great success along with the Contractor Lounge, and were enjoyed by the contractors and manufacturers alike.

The NTCA and three of our Five Star Contractors were highlighted in the Installation Design Showcase, where tile installation took place over several days right on the show floor. I commend all of the companies for their brilliant efforts as they brought to life the culmination of ideas from top designers and top-line products of sponsoring manufacturers to create simply stunning tile installation artistry. Many thanks to those contractors: Cox Tile, Collins Tile and Stone and David Allen Company, and to the sponsors for all their hard work to make this venue the success it was.

Your NTCA also hosted the first Coverings Installation Design awards which again displayed the artistry of contractors from around the country. These contractors and designers received  awards for their outstanding projects as recognition of their efforts.

That evening culminated in what proved to be the highlight event for me: a tribute to the NTCA for the 65th anniversary milestone it achieved this year. I was honored to narrate a presentation that toured the history of our association, demonstrating our influence, accomplishments and leadership in the industry. In typical eloquent style, NTCA executive director emeritus Joe Tarver then offered a moving speech, recounting many details of our history and helping to chart the future.

Suffice it to say the NTCA was everywhere during Coverings week. We continue to strive to make the contractor’s voice heard throughout the industry. We will do so again this month as our representatives join a strong labor contingent at the TCNA Handbook meetings in Atlanta. Speaking of Atlanta, go ahead and make plans to attend Coverings next year at Atlanta’s Georgia World Congress Center April 29th through May 2nd, 2013.

I thank each of you and the NTCA for the opportunities presented that allow us to listen and learn from others. It’s how we grow. Come join us as we pursue excellence and take adages to heart like the words of Jerry Rice, who said, “Today I will do what others won’t, so tomorrow I will accomplish what others can’t.”

All the best,

Nyle

TILE OF SPAIN MANUFACTURERS: THE SIZE & PLAZA CERÁMICAS HONORED WITH 2012 KBCULTURE AWARDS

Tile of Spain, the international brand representing 200 ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturers’ Association (ASCER),

Tile of Spain Plaza Ceramicas received honorable mention for its Eco-Logik porcelain floor tile

is proud to announce that the 2012 KBCULTURE Awards recently honored two innovative products by Tile of Spain manufacturers The Size and Plaza Cerámicas. KBCULTURE is a selective online review of international products, places and perspectives central to kitchen and bath design, produced by Leslie Clagett, a well-known industry editor and author.

THE SIZE won the Surfacing category for its Neolith porcelain product, a unique 5/16-inch surfacing slab product – available up to 145 inches long – that can render joints in counter stretches obsolete. It doesn’t stain or scratch, is heat resistant and is available in many diverse and neutral colors.

“The thinness of the material contradicts its categorization as a ‘slab’ surfacing,” states Clagett. “It’s more like a ‘sheet’. Installers should appreciate the lightness of the product – it’s so much easier to lift and move than stone contours. It gives an especially modern look with an under mount sink.”

PLAZA CERÁMICAS received an honorable mention in the Tile category for its Eco-Logik porcelain floor tile that boasts 85 percent recycled-material content that sets a high standard for both Eco-conscious manufacturing and performance. It is non-porous, slip-resistant and durable.

“The 25-year warranty for residential use speaks volumes about the manufacturer’s confidence in the tile’s performance,”states Clagett.

Please credit all images to Tile of Spain and the specific tile manufacturer.

Images available for download via Smug Mug http://smu.gs/Ksj2mY
Contact:
Lori Dolnick: ldolnick@frankadvertisingus.com

About Tile of Spain
In Spain, tile makers labor as they have for centuries – pushing their passion for design and innovation to new levels of artisanship. With one of the purest and strongest domestic clays available, Spanish manufacturers have an unparalleled ability to make the end product more diverse. From rustic handmade forms; to technical facades that cool buildings and clean the air; to the impossibly slim, sustainable recycled and ink jet masterpieces that fire the imagination. The Spanish Ceramic Tile Manufacturer’s Association (ASCER) is the private organization whose primary objective is to support Spain’s ceramic tile manufacturers and the industry as a whole by stewarding and promoting the Tile of Spain brand worldwide. A strong global leader, the ceramic tile industry of Spain comprises 200 manufacturers concentrated primarily in the province of Castellón. For more about tile produced in Spain, contact Tile of Spain Center at the Trade Commission of Spain, 2655 Le Jeune Road, Suite 1114, Coral Gables, FL  33134. Call 305-446-4387 or visit www.tileofspainusa.com.
For photography, interviews or questions, please call Lori Dolnick at 609-490-0999 x22 or ldolnick@frankadvertisingus.com

 

Tenth Annual Arley Classic & Trade Show a Major Success… Once Again!

Arley Wholesale, Inc., a family-owned, third generation wholesale supplier of ceramic, porcelain, stone, glass mosaic tiles and installation materials, hosted its Tenth Annual Arley Classic Tile & Stone Exposition from June 10th-12th, 2012.  The two-day golf tournament, held at the Glen Oak Country Club in Clark’s Summit, PA, was capped off by the Arley Wholesale Tile & Stone Exposition. The Expo took place at the Radisson Lackawanna Station Hotel in Scranton, PA.

Steve Brody, co-owner of Atlas Tile in Weathersfield, CT has attended the Arley Classic Tile & Stone Exposition every year for the past decade. He stated, “We attend Arley’s event because it’s great to meet with other retailers across the country and share ideas.  We know that the products exhibited are priced right and readily available. But in particular, we want to support the professionals at Arley with the same loyalty that they have always extended to us.”

Mauricio Schiebe of Global Porcelain Solutions, a major supplier to Arley said, “When it comes to the tile and stone distributors, there are few companies worldwide that do it better than Arley. The firm recognizes how to have fun, build total enthusiasm and most importantly for companies like mine, knows how to make its customers money with its suppliers’ products and their enhanced distribution system.”

The event finished up Tuesday with the trade show. With 30-plus leading tile and stone manufacturers on-site presenting over 100 individually labeled installed floorboards, over 250 concept boards, 70 grouted panel sets, multiple vignettes and much more, Arley’s event has become a time and cost-saving alternative to national expositions.

Scott Levy, Executive Vice President of Operations for Arley Wholesale has witnessed the annual event grow each year and in doing so, continue to add benefits to those who attend. “Our annual event is a good time for all… and we know that.  We also know that if we don’t help our customers become more successful, if we don’t give them highly-researched, great tile and stone materials and back up those products with strong merchandising tools and marketing ideas, we all lose. We cannot allow that to happen. That’s why our annual event offers them so many benefits and strategic ways to enhance their sales.”

Family-owned for three generations, Arley Wholesale remains the tile and stone supplier of choice by providing exceptional customer service, reliability and value to its customers. Arley Wholesale, Inc. 700 North South Road, Scranton, PA 18504. Call: 800.233.4107. www.arleywholesale.com.

Best Tile Brings Its Distribution Strength to MAPEI Products

MAPEI, a leading manufacturer of tile and stone installation systems in the global market, has partnered with Best Tile, one of the strongest independent distributors on the East Coast of the United States, to provide MAPEI’s total line of products to flooring contractors from North Carolina to Maine.

“We have worked with different members of the Best Tile organization, and now we are very pleased to have the entire group carrying MAPEI mortars and grouts in all 31 locations,” said Steve Cameron, MAPEI’s Sales Director for the northern United States. “Through a mutual effort, we have identified the needs of our market and are prepared to support contractors with a superior distribution network, customer service and technical support.”

Best Tile personnel have attended the MAPEI Technical Institute (MTI) in Deerfield Beach, Florida, to gain added insight into the products and the latest methods for installing tile and stone. MAPEI is also providing training in its new MTI branch at the New Jersey MAPEI manufacturing facility. MAPEI and Best Tile have planned events throughout the summer to introduce and promote MAPEI’s installation products to contractors.

Best Tile represents the strength that independent distributors bring to MAPEI’s efforts to build its brand and grow market share among professional contractors. “We manufacture a heavy product that needs to be warehoused and distributed locally on demand,” Cameron said, “and Best Tile has a superior reputation for reliability and customer service in this region.”

“Best Tile is very pleased to provide a platform for customers to access some of the premier products and brands in the tile, stone and setting material categories,” said Ben Mednick, Vice President of Best Tile.  “As a family-owned independent distributor, with a 57-year presence throughout the East Coast of the United States, we stake our reputation behind the brands that we offer to our broad customer base.  MAPEI represents the type of top-quality brand that we are proud to include in our product line-up.”

Together, Best Tile and MAPEI represent “technology you can build on.”

 

About Best Tile

As one of the largest importers and independent distributors of tile and stone in the United States, Best Tile possesses an unparalleled selection of top-brand tile, stone, setting material, underlayment and accessory products that reflect the highest standards of form and function within any project budget. Whether dealing with a residential remodel or an extensive renovation, a builder-oriented project or a large commercial specification, Best Tile’s professional design consultants and service representatives are ready to help explore options and provide inspiration. With an integrated customer base that includes homeowners, tile contractors, builders, designers and remodelers, trades people, architects and commercial contractors, Best Tile services virtually all channels for tile and stone buyers. From conception through design to project completion, the company’s customer service and superior product quality are structured to achieve total client satisfaction and limitless design possibilities.

About MAPEI

MAPEI Group, with 68 subsidiaries including 59 plants in 28 countries, is today the world leader in the manufacturing of adhesives and complementary products for the installation of all types of floor and wall coverings. The company also specializes in manufacturing other chemical products for building, including waterproofing products, special mortars and admixtures for concrete, products for the restoration of ancient buildings, and special decorative and protective coatings for walls.

Eighteen MAPEI manufacturing facilities are located in the Americas, with headquarters in Deerfield Beach, Florida. MAPEI is an environmentally conscious manufacturer – the company has been a member of the U.S. Green Building Council since 2001 and a member of the Canadian Green Building Council since 2008. MAPEI Americas is a registered provider to the AIA/CES program and also offers training related to ceramic and stone tile, floor coverings and concrete repair through the MAPEI Technical Institute. The Quality Management Systems of the majority of MAPEI Americas facilities are ISO 9001 certified. Visit www.mapei.com for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location.

Coverings Installation Design Awards honors dynamic dozen projects Excellence in design and installation recognized at Coverings

At Coverings this past April, the industry saluted designers and contractors of outstanding tile and stone projects in the first ever Coverings Installation Design Awards. This competition is the evolution of the prestigious Coverings Prism and Spectrum Awards that recognized excellence in design in tile and stone projects and the TileLetter Awards that honored technical excellence in craftsmanship and installation. The Coverings Installation Design (CID) Awards shined a line on both aspects of a projects, acknowledging the critical role collaboration plays in successful and stunning projects. The CID Awards were sponsored by Coverings, TileLetter and NTCA’s newest publication, TADA, Tile for Architects, Designers and Affiliates.

Judges sifted through nearly 75 entries to determine the 12 winners. Judges included Christine Abbate  — Ceramics of Italy, Lori Dolnick  –Tile of Spain, Jennifer Adams –Contemporary Stone & Tile Design/TILE Magazine/Stone World, Jennifer Renzi –Interior Design, Robin Wilson –Robin Wilson Home, Eric Astrachan  –Tile Council of North America,  and Bart Bettiga — NTCA.

The list of winners are as follows:

Residential

Grand Prize Residential: Rosenthal Residence

Walled Lake, Mich.

Designer: David Ellison

Installer: RJH Tile and Stone

Residential Stone: 2012 New American Home

Winter Park, Fla.

Designer: Phil Kean Designs, Inc.

Installer: Girem Tile Work, Inc.

Residential Mosaic/Glass: Bella Leoni

Ada, Mich.

Designer: Signature Outdoor Concepts/Inspired Installations

Installer: Inspired Installations

Residential Tile: Turck Residence

Decatur, Mich.

Designer: Motawi Tileworks

Installer: Harry Underdah

 

Commercial

Grand Prize Commercial: El Andaluz

Santa Barbara, Calif.

Designer: Jeff Shelton Architect

Installer: Dan Upton Construction

Commercial Stone: Atrium

Miami, Fla.

Designer: Insight Design

Installer: Gemini Tile Service

Commercial Mosaic/Glass: Smith Aquatic and Fitness Center

Charlottesville, Va.

Designer: BH+A

Installer: The Ceiling and Floor Shop

Commercial Tile: Palomar Medical Center West

Escondido, Calif.

Designer: Anshen + Allen Architects/CO Architects

Installer: Wirtz Quality Installations

Special Recognition

Historic Renovation: Monroe Skyscraper

Chicago, Ill.

Designer: Holabird & Root/Rookwood Pottery

Installer: DPI

Art in Public Space: The Four Stages of Higher Learning chandelier

GHSU College of Dental Medicine, Augusta, Ga.

Designer/Installer: Paul Pearman

Tile & Stone: Mohegan Sun, Casino of the Earth expansion

Uncasville, Ct.

Designer: Rockwell Group

Installer: Kenneth Castellucci & Associates

Tile & Stone: Hyatt Olive 8 Condominium

Seattle, Wash.

Designer: Mulvanny Architecture G2, Seattle Branch

Installer: Antony Architectural Stone

 

Following are the details of the Grand Prize Residential and Commercial winners

Grand Prize Residential: Rosenthal Residence

Walled Lake, Mich.

Designer: David Ellison

Installer: RJH Tile and Stone

The owner of this 7,500 square-foot lakeside home hadn’t been on hand for much of the construction. So upon arrival at the nearly-complete residence,  horror ensued at the shoddy construction throughout the five bathrooms and stone floors.

Enter contractor RJH Tile and Stone, and designer David Ellison. Since the previous work had to be demolished, the designer-contractor team now had a blank slate from which to work. One man’s nightmare is another man’s blessing, and the vast footage in question offered the team the ability to stretch creatively, using  stock showroom stone cut to size on site to keep costs down on this admittedly lavish project. But by reducing material costs, more could be invested in details and ornaments.

Stone floors were chosen for beauty, low maintenance, and wheelchair maneuverability.

Careful layout was key for every element of this project, with installers giving special attention to detail, such as external corners that were mitered, epoxied, and filled to give them the look of quarried full-thickness stone rather than a veneer. This sumptuous project made the most of materials and stayed on budget.

Richard Horne,RJH Tile and Stone,  designer David Ellison

GP Residential Horne Ellison

Contractor Richard Horne (l.c.) and designer David Ellison (r.c.) accept the Grand Prize Residential Award from TileLetter/TADA publisher Bart Bettiga (r.) and TileLetter/TADA editor Lesley Goddin (l.)

Rosenthal Bacchus

Rosenthal detail2

Rosenthal detail

Rosenthal fish

Rosenthal master bath

Rosenthal Master Bedroom

Rosenthal medallion

Rosenthal tub

Grand Prize Commercial: El Andaluz

Santa Barbara, Calif.

Designer: Jeff Shelton Architect

Installer: Dan Upton Construction

This mixed-use project contains seven residential units nested around a large tiled courtyard on the upper two floors. At street level on the first floor, two commercial units anchor the project and a tiled roof deck on the fourth floor overlooking the city. Santa Barbara’s architectural guidelines are based on Mediterranean and Spanish motifs and as such, plentiful tile use is encouraged. Designer Jeff Shelton took full advantage of this, dedicating a tenth of the budget to ceramic, cement and marble tile.

Eight elliptical arches sport 1″ x 8″ custom ceramic tiles that were splattered with glaze, then mixed up and installed to give depth and a sense of Moorish writing flowing throughout the arches.  Exterior walls of the commercial units are covered in twelve-by-twelve-inch patterned cement tile : one with a bird pattern reminiscent of Escher, another with a giant swarming ant motif.

Falling Fuscia cement riser tiles bloom on the main stairs leading to the flowering courtyard on the second floor. The courtyard itself is an explosion of tile from the planters to fountains, benches and the zigzag bricks on the floor. Nasturtium cement riser tiles lead to the third floor; loggia tiles are floral cement on one side and a fish motif on the other.

All units are flowing with vibrant 12″ x 12″ tiles on the floors, and marble-covered bathroom walls and kitchen counters. Exterior decks sport 1/4″ ceramic tile. From the commercial-level arches to the residential units, great care in design and excellence in installation impart a sense of warmth, timelessness and character to the entire project.

installer Dan Upton and architect Jeff Shelton

 

GP Commercial winner Shelton w Bart and Lesley

Architect Jeff Shelton (c.) accepts the Grand Prize Commercial Award from TileLetter/TADA publisher Bart Bettiga (r.) and TileLetter/TADA editor Lesley Goddin (l.)

El Andaluz arch entry

El Andaluz bench

El Andaluz courtyard detail

El Andaluz courtyard

El Andaluz entry stair

El Andaluz

 

More winners to come…..

LATICRETE Hosts CTEF Installation Certification Program

LATICRETE, a global manufacturer and leader of premium installation and finishing systems for the building industry, hosted a Ceramic Tile Education Foundation (CTEF) contractor certification event at its Bethany, CT world headquarters on May 10th.

An educational institution that offers local, regional and national training programs for those focused on the installation of ceramic tile, CTEF’s tile installer certification program is a non-proprietary, standards-based regimen that ensures installer skill level with strong industry backing. It was created as a means for consumers to identify tile contractors committed to providing quality installations.

Co-hosting this event was Tile America, the leading tile retailer with 30 stores stretching from Vermont to North Carolina. “This is a growing program because certified installers are in such demand,” said Steve Rampino, LATICRETE Technical Services Training Supervisor. “CTEF certification involves both an online written test, and a physical installation test.  Although the installation is small in terms of physical size, it takes most people about eight hours and is frankly, very challenging. It really measures the skill of the installer.”

“Scott Carothers, CTEF President, was here to direct the event,” continued Rampino. “Without question, he really put the installers to the test. We at LATICRETE share the same philosophy that CTEF has relative to ‘doing it right.’ That’s one reason why this event was so successful. We both believe that the best tile contractor is one who is committed to continually learning about and upgrading installation techniques.”

LATICRETE International, Inc. is a US-based, family-owned global manufacturer and leader of premium installation and finishing systems for the building industry.  LATICRETE® products are produced and distributed worldwide in the commercial and consumer channels.  The company’s philosophy of innovation and technical expertise has led to an unparalleled reputation and commitment to superior quality, performance and customer service. Manufactured in state-of-the-art ISO 9001:2008 certified facilities, LATICRETE offers a broad product portfolio including an extensive line of low VOC sustainable products independently certified by GREENGUARD. LATICRETE®, LATAPOXY®, SpectraLOCK®, Hydro Ban® and DRYTEK® are registered brands of LATICRETE International, Inc. Corporate Website: www.laticrete.com.