April 24, 2014

Crossville Launches “Limestone” Porcelain Tile Collection

Crossville, Inc. has announced the introduction of Limestone, a new porcelain tile collection that captures the appearance of the natural stone from which it borrows its name. The product takes inspiration from samplings of limestone mined from quarries across the globe—echoing the soft, Old World elegance that has made the stone’s look popular for generations.

According to Lindsey Waldrep, Crossville’s Vice President of Marketing, Limestone was developed with an array of design elements to offer targeted appeal to commercial and residential markets.

“Limestone is a hybrid product line. We were intentional in the development of colors and sizes so this line is well-suited for commercial and residential applications—for floors and walls,” she explains.

The line comes in a spectrum of five earthen hues ranging from light to dark—Sant Andrea, Lipika, Camel, Pierre Brune and Midnight. Gently punctuated with genuine stone detailing, the colors can serve as subdued, sophisticated backdrops of singular tone or may be mingled to create focal points and striking design elements on interior floors and walls, as well as vertical surfaces outside.

Field tiles are available in a broad range of sizes: 8″x8”, 8”x16”, 16”x16” and 16″x24″ with 4″x24″ bullnose trim. Coordinating accent pieces, available in all colorways, include 2”x4” tumbled mosaics, 3”x6” tumbled subway tiles and 2”x2” diamonds. As part of Crossville’s “Get Planked” program, Limestone may be cut into custom plank sizes with no minimum order requirements. With this thorough selection of sizes, Limestone is suited for floor-to-wall installations that provide a coordinated, seamless look.

Manufactured in the U.S. with Crossville’s EcoCycle Tile ProcessTM, Limestone contains a minimum of 20% pre-consumer recycled content and is Green Squared certified through the Tile Council of North America for its proven standards of sustainability.

“This collection is low maintenance without sacrificing aesthetics and stays true to our commitment to sustainability. We know these are key points for commercial and residential customers alike,” Waldrep says.

She also reports that Limestone is the first product to be launched under Crossville’s new strategy for in-field samples and marketing materials. All Limestone materials feature updated visual branding in keeping with new campaigns, and the sample book for Limestone is designed in a streamlined size format in response to feedback from the market.

“We trimmed the sample book in width and height so it takes less space in an A&D library yet doesn’t skimp on showing the product or sharing pertinent details. In its design and marketing, Limestone is a reflection of our knowledge and responsiveness to the marketplace.”

For more information on Limestone or to learn about Crossville’s product marketing solutions, visit crossvilleinc.com.