To raise awareness and promote the use of tile, Coverings is proud to announce the inaugural National Tile Day (NTD), February 23! Over the next few weeks, Coverings will be sharing why tile is the best choice for both residential and commercial products.
Coverings is also hosting the “Why Tile” discussion. Join the conversation by sharing why you choose tile with #WhyTile and #Coverings2017. Find more information at: http://bit.ly/CoveringsNTD
The campaign will also announce reasons WHY to choose tile. Watch social media between now and February 23 for these messages:
It’s Durable and Sustainable: Ceramic tiles have been used in buildings since the ninth century BC. A long-lasting material results in a lower consumption of resources in the long term, and a lower environmental impact. Unlike carpet, vinyl, or laminate flooring which have to be replaced periodically, properly installed tile will last a lifetime.
It’s Resistant: Ceramic tiles are highly resistant to weathering, as they are inert and are not affected by exposure to water, fire and even ultraviolet radiation. They do not release any toxic substances when exposed to high temperatures, which is one of the main risks in the event of fire. Due to the use of natural minerals fired at temperatures over 2300 degrees F, ceramic tile will never fade and is not affected by UV rays.
It’s Versatile: Ceramic tiles can be used on horizontal or vertical surfaces, flat or curved, indoors or outdoors, in wet or dry areas. They can have reflective surfaces to provide lighting, or have materials and colors that absorb radiation to control the temperature naturally.
It’s Low Maintenance: Unlike other organic materials or textiles, ceramic tiles require little maintenance to keep them clean and in good condition. This is done using procedures and materials that have a low cost and little environmental impact, reducing maintenance costs over their lifespan. Tile is also highly scratch-resistant and simple to clean.
It’s Energy Efficient: The ingredients that make up ceramic tile – compressed raw materials like sand, clay, and glass – are all easily recyclable, and as naturally renewable resources, create a low environmental impact. Tile can reduce the amount of energy needed for heating and cooling because of its exceptional thermal mass.
It’s Healthy: Since tile is fired in kilns to extremely high temperatures, there are no volatile organic compounds (VOCs) in the finished product that can be released into the air we breathe. VOCs contribute to a wide variety of health problems and are a significant cause of “sick building syndrome.” In addition, there are adhesives and grouts available that contain zero, or very low VOCs.
Life-Cycle Costs for Floor Finishes (per square foot): Because a tile installation will last as long as the building it’s installed in, its environmental impacts are minimal when compared to other surface coverings that would have be to replaced numerous times over the life of the building. This also means tile costs less per square foot over the long haul, whereas carpet, vinyl, and other floor coverings are significantly more expensive due to their replacement, maintenance, and refinishing requirements. Ceramic tile costs less per year than all other floor finishes over the life of a building. In fact, all tile is less than $0.40 per square foot per year. Carpet and vinyl are significantly more expensive due to their shorter expected life.
Livestream and Twitterview
Coverings will partner with Interior Design magazine to broadcast a live segment through Facebook. The segment will highlight tile trends that will be seen at Coverings 2017, and Alena Capra will be the on-camera spokesperson discussing the products and messaging. Time for this event is to be announced.
On National Tile Day, February 23, Coverings and its partners will join Metropolis for a Twitterview, Tile Today from 1-2 p.m. Eastern Standard Time. This chat will take place on Twitter, and is a live discussion about tile’s versatile designs, applications, and benefits. Each partner will be responsible for three questions, which will touch on key messages about tile. Additionally, Alena Capra and IDS Designer Kim Lewis will join the discussion.
Stay tuned to your favorite social media outlet for news and information over the next few weeks about National Tile Day!