Marazzi USA – Feature Story – December 2017

The Kingston Bay Senior Living Center is designed to promote independence for its residents, ensuring they have safe and comfortable surroundings.

Kingston Bay Senior Living Center uses Marazzi porcelains to create a comfortable, stimulating environment for residents

Located in Fresno, Calif., the Kingston Bay Senior Living Community provides residents with all of the comforts of home, while redefining retirement in a resort-like environment. The community, which opened its doors in July 2016, is designed to promote independence for its residents, while ensuring they have safe and comfortable surroundings.

While the adjacent area houses a large population of young families, the region was lacking a community designated for the older generations. In order to fit into the established neighborhood, it was vital that the center be captivating, while also accommodating the unique needs of its residents.

The Kingston Bay Senior Living Community provides residents with all of the comforts of home.

When construction first kicked off in spring 2015, it was important to find an architectural and design firm that could create a comfortable setting while still meeting the stringent requirements for senior living environments. Jeffrey DeMure + Associates Architects Planners, Inc. was selected for the project, taking the lead on the design, inspired by the relaxing atmosphere found on a cruise.

Cruise ship-inspired design

Marazzi Harmony™ created a vibrant cruise line feel throughout the entry area, café and first floor corridors.

“The inspiration for the design was a cruise ship on land,” said Steven Balliet, director of project development. “It’s all in the fun details of the exterior, from the Bermuda shutters to the coastal-inspired siding. It was designed with the residents in mind and the experience that they could have when they reached this destination.”

While creating a lively area was an important aspect of the design, the building also needed to function effectively as a safe area where tenants could engage and interact. The goal was to establish a campus-style environment that broke the stereotypes associated with senior living. “Safety, durability, comfort and fun were all requirements kept in mind when choosing products for the construction,” added Balliet. “We wanted products to tie into the overall theme and encourage visits from friends and family.”

The bold colors and textures of Marazzi tile enabled the design team to achieve their desired aesthetic.

Once the project kicked off, Balliet and his team were faced with a new set of challenges, especially in selection of materials. The project began with an assessment of regulations, mandates and rooms included. Choosing tile that could integrate style with functionality for residents was fundamental to the project. Marazzi readily fulfilled safety needs without sacrificing the intended design. The material-selection process was key for the architecture and design team, who firmly believe in designing charismatic communities as opposed to institutions.

“For our team, it was vital that the environment be one that provided a hospitality-inspired ambiance for residents, with everything at their fingertips,” said Balliet. “When it came to interior design and decorating, Studio Six5 chose materials that complemented the exterior and addressed the different uses of rooms.”

The design incorporated a variety of spaces, including a theatre, fitness room, salon, restaurants, common areas and sunrooms. Each space presented an opportunity to incorporate contemporary products that would still be practical given the requirements of the residents.

Featured in the main lobby, Marazzi Harmony™ was selected for its durability and bold first impression.

Marazzi materials provide style and safety

Known for its commitment to quality, Marazzi Harmony™ Colorbody Porcelain was selected for the main lobby. Since this area would receive a large amount of foot traffic from visitors and residents, it was crucial that the flooring met regulations, possessed durable performance qualities and made a bold first impression.

“We have been working with Marazzi for years,” said Justin Hickey, foreman and tile setter for Visalia Ceramic Tile, in Visalia, Calif., a NTCA Five Star Contractor. “Marazzi tile has always been highly durable, with a unique look. Our shop especially enjoyed working with the chevron pattern for this project.”

Marazzi Harmony, specifically in Chord, was also incorporated into the larger spaces. Fitting into the resort theme, the wood-look tile, in its linear plank design, created a vibrant cruise line feel throughout the lobby, café, and first floor corridors, without sacrificing the hospitality-driven mentality.

Both residents and visitors alike have been captivated by the fashion-forward details of the luxury destination.

“We wanted to get the job done efficiently, but still deliver a superior, quality finish,” added Visalia’s Hickey. “The installation was tricky due to the concrete flooring, and it took quite a bit of grinding and backfilling to get our surface perfectly flat. Once we were finished with our prep, all of the planks were set perfectly, and with ease.”

“The tile was a huge aspect of the design,” said Anna Manahan, Studio Six5 designer. “The subtle pattern sets the tone for large spaces and makes the area more lively. The only area with no tile was in the memory care unit to ensure the residents’ safety.”

Since opening in July 2016, the community has received positive feedback. Both residents and visitors alike have been captivated by the fashion-forward details and how every aspect transports them to a luxury destination. The textures and colors of the Marazzi tile enabled the design team to achieve their desired aesthetic.

The Kingston Bay Senior Living Community raises the bar for senior living. Kingston Bay proves that the feeling of home can be achieved through thoughtful design choices and the drive to provide the best quality of life for all residents.