Bethany, CT—LATICRETE, a manufacturer of globally proven construction solutions for the building industry, recently announced the introduction of TRI-LITE™, a lightweight, high-performance, tri-purpose mortar designed for large-and-heavy tile, thin-bed and wall installations.

“We mean it when we say this lightweight large-and-heavy-tile mortar is versatile,” said Jonathan Scott, product manager for adhesives. “TRI-LITE™ is an ideal adhesive mortar for three of the most common tile and stone installations. This, combined with superior non-sag capability, an ultra-creamy consistency and unmatched workability, makes TRI-LITE the ‘go-to’ product for many installations.”

A 30 lb. (13.6 kg.) bag of TRI-LITE provides the same coverage as a 50 lb. (22.7 kg.) bag of traditional mortar, so it’s both easier to transport and easier to trowel. The cutting-edge product exceeds ANSI A118.15, A118.11 and the ISO 13007—C2TES1P1 classification.

TRI-LITE features excellent large-and-heavy-tile (medium bed) performance and can be built up to 3/4″ (19 mm) thick without shrinkage. TRI-LITE is available in 30 lb. (13.6 kg.) bags (grey and white) and is a component of the LATICRETE® 25-Year System Warranty, which provides single-source protection for everything from the substrate to the grout.

TRI-LITE will be available for purchase in July 2016.


LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the LATICRETE® SUPERCAP® System. For nearly 60 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials and technology have been field and laboratory proven by architects, engineers, contractors and owners. Offering an array of low VOC and sustainable products, LATICRETE products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by some of the most comprehensive warranties in the industry.


ATLANTA (June 16, 2016) Custom® Building Products returns to HOME FREE, FOX’s unscripted competition series that takes an inspirational turn in Season Two, which premiered on Thursday, June 16 (9:00-10:00 PM ET/PT). This time around instead of competing for themselves, contestants will compete to win their personal hero a dream home. In addition, former NFL player, Heisman Trophy winner and sports analyst Tim Tebow will take the game to a new level, co-hosting alongside famed professional contractor Mike Holmes, who returns for Season Two along with Custom Building Products.

On Season Two of HOME FREE, the competition is bigger and better than ever. Each week, Holmes and Tebow will challenge and motivate the contestants to build a new home, testing their skill levels, will and strategy. The contestants who work the hardest for their hero move forward, while the contestant who doesn’t perform up to code will face elimination. Holmes and Tebow will be with the competitors every step of the way – picking apart their work and demanding they meet their high standards, while also sharing their expertise and guidance to help them reach new heights. When only two remain, they will fight to the finish to win their hero the ultimate dream home, and take home a surprise $100,000 grand prize for themselves.

Custom Building Products, the leading provider of flooring preparation products and tile and stone installation systems, provided Fusion Pro® Single Component® Grout, Versabond® Thinset Mortar, RedGard® Crack Prevention and Waterproofing Membrane, and related products.


Dodge Momentum Index Moves Higher in May

NEW YORK – June 7, 2016 – The Dodge Momentum Index rose 2.4% in May to 119.4 from its revised April reading of 116.6 (2000=100). The Momentum Index is a monthly measure of the first (or initial) report for nonresidential building projects in planning, which have been shown to lead construction spending for nonresidential buildings by a full year. The increase for the Index in May was due to a 6.5% gain for projects entering planning in the commercial sector, which more than offset a 3.4% decline for such projects in the institutional sector. May’s increase places the overall Index 3.6% higher than its year-ago level, suggesting further growth in construction activity in 2016 despite the subdued first quarter GDP report and signs that lending standards are beginning to tighten for commercial projects. The commercial portion of the Index rose in May for the second consecutive month and is at its highest level since September 2015. This recent improvement for commercial projects provides some evidence that construction plans are moving forward after the severe drop-off in planning that occurred with the financial market instability in late 2015. At the same time, institutional planning is 1.3% lower than it was in May 2015, settling back for now from the heightened activity reported in late 2015 and early 2016.

In May, six projects entered planning with a value that exceeded $100 million. For the commercial building sector, the leading projects were two warehouses in Staten Island NY – one valued at $304 million and one at $141 million. For the institutional building sector, the leading project was a $252 million neuroscience building at Stanford University in Palo Alto CA.

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About Dodge Data & Analytics: Dodge Data & Analytics is a technology-driven construction project data, analytics and insights provider. Dodge provides trusted market intelligence that helps construction professionals grow their business, and is redefining and recreating the business tools and processes on which the industry relies. Dodge is creating an integrated platform that unifies and simplifies the design, bid and build process, bringing data on people, projects and products into a single hub for the entire industry, from building product manufacturers to contractors and specialty trades to architects and engineers. The company’s products include Dodge Global Network, Dodge SpecShare®, Dodge BuildShare®, Dodge MarketShare™, and the ConstructionPoints and Sweets family of products. To learn more, visit

Bostik opens three stateside Technical Training centers

Bostik, Inc. (, one of the world’s largest manufacturers of adhesives and sealants, has announced that three new “full-service, Technical Training facilities” have been opened to better serve its growing customer base. These new facilities will all have a major focus on offering state-of-the-art training sessions.”

bostik new facilities2According to Chad Bulen, Technical Services Manager for Bostik’s Consumer & Construction Business Unit, “Bostik’s high-performance materials are being used by savvy professionals throughout North America every day. These include installation systems for wood floors, ceramic, stone, resilient and surface preparation materials. We have made a firm commitment to educate our attendees relative to using our products at optimal levels. This focus ultimately will result with a win-win situation for all involved.”

The new facilities are located in Dallas, Texas; Temecula, California and Wauwatosa, Wisconsin.

bostik new facilitiesBulen added, “All three Technical Training facilities have been set up with full ‘hands-on’ training rooms and cutting edge classroom environments. To achieve the best possible back-and-forth communication, we envision both classroom and actual demonstration sessions never to have more than 25 attendees. That way, we can keep events more personalized and hands on. Our ultimate goal is to offer industry partners a better understanding of how to select the very best system for every installation they embark upon.”

Bulen went on to state that those coming in for training sessions would include flooring contractors, general contractors, distributors, retailers, architects & designers and other decision-makers relative to every aspect of floor covering installation. “We plan to cater to the needs of those attending,” he concluded.

bostik new facilities3About Bostik, Inc.

Bostik is a leading global adhesive specialist in industrial manufacturing, construction and consumer markets. For more than a century, they have been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape people’s daily lives. From cradle to grave, from home to office, Bostik’s smart adhesives can be found everywhere. With annual sales of $1.63 billion, the company employs 4,800 people and has a presence in more than 50 countries. Bostik is a company of Arkema. Visit for more information.

Crossville Introduces Satori Collection from Laminam

Crossville, Tennessee – Crossville, Inc. has launched Satori, a Laminam by Crossville porcelain tile panel collection bringing an awakening to the design of surfaces with luxe, varied looks suited for floor and wall applications in commercial and residential environments.

“Satori is a Japanese word meaning enlightenment—a bestowing of greater knowledge and understanding,” explains Lindsey Waldrep, vice president of marketing for Crossville in describing the inspiration behind this new collection.

Satori by Laminam by Crossville - lodge

“As building materials shift, morph, and change, our Laminam collections are truly enlightening products. It allows designers to utilize porcelain tiles in new ways and with new thinking in so many applications.”

Satori porcelain tile panels are offered in three color options—Black, Brown, and Beige, each in unpolished finish. The earthen palette’s range from lighter to darker tones is versatile to support an array of design styles.

This collection’s black and brown panels come in 1x3M with 5.6mm in thickness. Though the 5.6mm is a very lean profile, it is thick enough to be installed on interior floors as well as interior walls and other horizontal interior surfaces. It may also be specified for exterior walls. The beige panels are offered in 3+mm thickness exclusively for wall installations. Full product use recommendations may be found online and in product literature.

Waldrep further states that Satori is an example of “wabi-sabi,” the Japanese view on design that focuses on a mixture of perfection and imperfection.

“Characteristics of wabi-sabi include assymetry, roughness, and irregularity, as well as respect for nature and the natural process,” Waldrep says. “Satori’s irregular texture and natural appearance answer this design movement, as does its perfection as a carefully manufactured building material idea for its intended use.”

Satori was named IIDA/HD Best of Show – Hard Surface Flooring at the recent Hospitality Design Expo in Las Vegas.

For more information, visit the company’s website

Schluter Innovation Workshop: Albuquerque June 15 & 16

Schluter Systems L.P. will hold an Innovation Workshop: Part 1 on Wednesday and Thursday, June 15 and 16 at the Albuquerque Marriott Pyramid North, 5151 San Francisco Road, Albuquerque, N.M.

The two-day workshop contains both classroom and hands-on instruction. Learn how to prevent tiles from cracking with Schluter-DITRA, protect tile edges with Schluter profiles, provide effective moisture management with Schluter-KERDI and more.

The program runs from 8 am to 5 pm on both days and includes breakfast and lunch, in addition to dinner on day one, all courtesy of Schluter-Systems.

In addition, Schluter-Systems will provide accommodations for the night preceding and following the first day of the workshop for those living more than one hour away from the workshop location.

For more information, email [email protected] or call Lisa Cartier or Marci LaPier at 800-472-4588, ext 4116 and 4118. While in Albuquerque, contact Tim Whittington at 602-768-8649.

Husqvarna Group acquires Diamond Tool Supply

Husqvarna Group’s Construction division has acquired Diamond Tool Supply, Inc. (DTS) based in Michigan, a leading producer of polishing and grinding diamond tools for concrete, stone and terrazzo.

“The acquisition of Diamond Tool Supply reinforces our position as a market leader of complete solutions for the construction grinding and polishing industry,” said Henric Andersson, president of Husqvarna Construction Products.

The acquisition will add sales of around $5.8 million, mainly in the US, to Husqvarna Group’s Construction division, based on the full year 2015 accounts. Diamond Tool and Supply has around 70 employees.

“With the acquisition of DTS brings a strong customer base that will continue to support and expand as well as manufacturing operations in Bulgaria, both clear assets to our diamond tool business,” continued Andersson.

The acquired operation has been included in Husqvarna Group’s accounts since May 3, 2016.

PANARIAGROUP expands partnership with Microban® into North America with antimicrobial protection in FLORIDA TILE products

HUNTERSVILLE N.C. – May 25, 2016 – Microban International is excited to announce its partnership with Florida Tile – to include Microban® antimicrobial product protection in a number of their ceramic tile lines. Florida Tile is owned by Italy-based Panariagroup, a leader in the ceramic sector, both in terms of style and product innovation, and a long-time Microban partner.


MicrobanThe patented Microban® technology is built into the tile glaze during the manufacturing process, resulting in antimicrobial efficacy for the lifetime of the product, measured using established international laboratory protocols. It cannot wash off or wear away and helps provide ongoing protection against the growth and build-up of microbes by disrupting their functioning.

Benefits of Microban® antimicrobial product protection include improved visible and invisible cleanliness, reduced odors and, ultimately, extended product life for the customers.

Florida Tile products are already well known for their beauty, durability, performance and value. The addition of Microban® antimicrobial product protection demonstrates the company’s desire to stay ahead of the game by consistently innovating and implementing new technologies.

“We are very pleased that our long and successful partnership with Panariagroup is now expanding into North America,” said Pablo Perella, president of Microban International. “These beautiful, innovative tiles will now be available to Florida Tile customers. The presence of Microban® antimicrobial product protection in tile products is a natural fit and integration with this particular brand will give North American customers a wide spectrum of products with Microban® technology from which to choose.”

“Our customers expect and demand that we offer the most innovative and forward designed products,” says Sean Cilona, director of Marketing and Product Development, Florida Tile.  “This partnership is a natural next step in the evolution of our product offering.  These tiles will be a powerful tool in the hands of designers and builders looking to develop environments with superior cleanliness and maintenance standards.”


Florida Tile is a fully owned subsidiary of Panariagroup, a publicly owned company traded on the Milan Stock Exchange (MILAN: PAN IM). Panariagroup is a leading manufacturer and distributor in over 60 countries around the world with six manufacturing sites in Italy, Portugal and the USA and eight brands positioned in the high-end of the market.   For more information on Florida Tile visit or contact Sandra Bunn at [email protected]


Microban International, Ltd. is a global technology and marketing company dedicated to enhancing high quality consumer, industrial and medical products with branded built-in protection from microbes and odor control solutions. The Microban® brand is an important consumer Trustmark for effective and long lasting antimicrobial product protection. Microban International licenses the Microban® global brand name, sells custom-engineered compounds, and provides a range of services, including regulatory and marketing support. Microban International is headquartered in North Carolina with operations in North America, Latin America, Europe and Asia. For more information on Microban, please contact (704) 875-0806 or visit

Mohawk, parent company of Dal-Tile Corp., becomes first U.S. manufacturer and first flooring company to hold Google Partner distinction

CALHOUN, Ga. May 17, 2016—Mohawk, the parent company of Dal-Tile Corporation, is the first U.S. manufacturer as well as the first company in the flooring industry to become a Google Partner, a certification of excellence in digital marketing.

Google P2015 dal_logo_h_tag (2)artners are considered trusted online experts who are qualified and certified to manage the online marketing of other businesses. As a digital leader in the flooring industry, Mohawk already provides a comprehensive and successful suite of digital marketing tools to its retailers. This certification enhances those services.

“Being a Google Partner assures our retailers that they are receiving best-in-class service when it comes to digital marketing, which we at Mohawk believe will transform the industry in the next five years,” said Mike Zoellner, vice president of marketing services for Mohawk.

2015 ao_logo_v_tag (2)“Everything we do at Mohawk is designed to drive consumers to our retail partners for a fully integrated shopping experience. Over the past 24 months, we’ve made significant investments to help connect consumers to our retail partners through a variety of search, social and online platforms.”

Subsidiary Dal-Tile also provides similar services. “As a subsidiary of Mohawk Industries, Dal-Tile also provides a comprehensive and successful suite of digital marketing tools to its retailers through its leading brands – Daltile, Marazzi, American Olean and Ragno.” said April Wilson, director, Brand Marketing, Dal-Tile.

The heart of Mohawk’s digital efforts is the Mohawk Lead Center, a CRM system that allows retailers to capture highly qualified leads, follow up and remarket. Essential components of the Mohawk Lead Generation Program, which drives consumers who are ready to make a purchase into Mohawk retailers’ stores across the country, include:

  • A database of over a million homeowners receives ongoing communication campaigns that encourage repeat purchases by providing information on new product introductions, announcing annual sales promotions and delivering printable coupons.
  • Mohawk’s industry best-in-class program, Lead Booster, helps retailers analyze search traffic and purchase most-used search terms in a local market. Based on that information, digital promotional advertisements are directed to targeted consumers and serve up offers, connecting interested consumers to a retailer’s lead platform for follow-up and conversion.
  • Consumers are able to purchase select soft and hard surface samples online at Contact information from those consumers flows directly into the Mohawk Lead Center so retailers can follow up.
  • Mohawk provides an ongoing collection of syndicated social media content to almost 2,000 retailers through the online marketing platform, Promoboxx.
  • Since the introduction of Mohawk’s Friends and Family program, thousands of coupons have been printed annually with a redemption rate of 90 percent. With a potential audience reach at more than 3 million homeowners, these targeted leads feed into the Mohawk Lead Center for tracking and future marketing campaigns.

At Dal-Tile, “We provide cons2015 marazzi logo_h_tag (2)umer engagement opportunities through email marketing, lead generation, social media and syndicated content offerings,” Wilson added. “As the largest ceramic tile manufacturer in the U.S., it is important to provide the means for our retailers to deliver the highest quality product and service to customers. Marketing practices are just one piece of that puzzle.”

2015 ragno_logo_h_tag web size

Mohawk’s certification as a Google Partner validates the manufacturer’s  expertise in digital excellence in support of its customers. To become a Google Partner, Mohawk had to meet the specific, rigorous requirements, which included staff certification in Google AdWords and a proven competence implementing best practices in marketing campaigns for clients. Google reviews its partners’ marketing campaigns to make sure they continue to meet its standards. Google Partners stay up-to-date on the latest Google tools and products by passing Google-administered certification exams every 12 months.


About Mohawk

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Bigelow, Daltile, Durkan, Karastan, Lees, Marazzi, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, China, Europe, India, Malaysia, Mexico, Russia and the United States.

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Soci Signs on for Season Two of FOX’s “HOME FREE”

DALLAS, May 25, 2016 – Soci, one of the largest designers and wholesalers of high-end tile and plumbing products in the United States, signs on for Season Two of FOX’s hit design competition show, HOME FREE. In the inspirational second season, contestants will not compete for themselves, but will compete to win their personal heroes a Dream Home. The Season Two premiere of HOME FREE airs Thursday, June 16 at (9:00-10:00 PM ET/PT) on FOX.

HOME FREE: L-R: Former NFL player, Heisman Trophy winner and sports analyst Tim Tebow and co-host professional contractor Mike Holmes. HOME FREE premieres Thursday, June 16 (9:00-10:00 PM ET/PT) on FOX. CR: Quantrell Smith / FOX. © 2016 FOX Broadcasting Co.

HOME FREE: L-R: Former NFL player, Heisman Trophy winner and sports analyst Tim Tebow and co-host professional contractor Mike Holmes. HOME FREE premieres Thursday, June 16 (9:00-10:00 PM ET/PT) on FOX. CR: Quantrell Smith / FOX. © 2016 FOX Broadcasting Co.

In addition, former NFL player, Heisman Trophy winner and sports analyst Tim Tebow will take the show to an all-new level, co-hosting alongside famed professional contractor Mike Holmes, who will return for Season Two. Each week, Holmes and Tebow will challenge and motivate the contestants to build a new home, testing their skill level, will and strategy. The contestants who do the best work will advance in the competition, while the contestant who doesn’t perform up to code will face elimination.

“HOME FREE is an exciting opportunity for Soci, not only to show off our new tile designs, but also to participate in a show that gives back to heroes who truly deserve recognition,” said Connie Gumm, vice president of Soci.

As part of Soci’s ongoing public relations efforts, the company seeks placement opportunities in popular home improvement and design television programs on DIY Network, HGTV, FYI Network, as well as high-profile showcase homes produced by national magazines, such as Southern Living.

About Home Free
HOME FREE is produced by Critical Content and executive-produced by Tom Forman, George Verschoor, Brad Bishop, Andrew Marcus and Mike Holmes. The series will be distributed internationally by ELECTUS. For more information, visit and follow on Facebook, Twitter and Instagram.

About Soci

Soci is one of the largest designers and wholesalers of custom tile and plumbing products in the United States. Soci offers an extensive line of high-end stone, ceramic and glass mosaics, wood look porcelain collections, decorative pieces, accessories and its own branded sinks. Dedicated to innovative product design, Soci provides a rich palette of quality products created to inspire residential and commercial designs. For more information, visit and follow Social on Facebook, Instagram and Pinterest.

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