August 28, 2014

NTCA hits a record with new members in August

AUGUST 26, 2014 — JACKSON, MS — Thanks to a new partnership with Starnet® commercial contractors, and a strong summer National Tile Contractors Association (NTCA) Tile & Stone Workshop Program on the East and West Coasts, the NTCA has set a new membership record —  50 membership applications in the month of August.  With new memberships — including the August group — NTCA is inching closer to its goal of 1,000 members by the end of 2014.

Many new members joined in the Pacific Northwest, a geographical region the NTCA has targeted with strong growth potential.  NTCA trainer Michael Whistler, who resides in California, continues to reach people on the West Coast with great new information in the Workshop Program, while Gerald Sloan, NTCA’s trainer who has been with the association for many years, utilizes his Alabama residence to hit the Midwest, South and East Coast Regions.

All new members of the NTCA will receive the TCNA Handbook 2014 edition, ANSI Standards, and the new 2014 printed version of the NTCA Reference Manual as part of their joining package.  In addition, NTCA members get to choose up to $1,800 in Partnering For Success product coupons.  For more information on joining the NTCA, contact Jim Olson at [email protected]


Anaheim, CA — August 7, 2014 - Parex USA, Inc., a leading building material manufacturer which markets its product under the brands of; Parex, LaHabra, Merkrete, Teifs and El Rey, announced the sale and ownership change of its parent company, ParexGroup, to CVC Capital Partners.

ParexGroup, one of the world’s leading manufacturers of specialty chemicals and ready-to-use mortars for the construction industry, was founded in France by Lafarge in 1978. Since 2001, ParexGroup was one of four companies owned by Materis, a French corporation. Under the new ownership structure, ParexGroup will operate independently and will no longer be affiliated with Materis or its subsidiaries.

ParexGroup has grown significantly with a business model based on specialization, international development, organic growth and selective acquisitions. The sale offers an improved financial structure that will give the company flexibility to accelerate its development on a worldwide level.

“We are now an independent company with a new shareholder, who is strongly motivated to support us with ambition in this new phase of our development,” says Richard Séguin, Chief Executive Officer of ParexGroup. “CVC is one of the largest and most respected financial investors in the world.”

About Parex USA
Parex USA, Inc., a California Corporation, is a subsidiary of the ParexGroup, one of the world’s leading manufacturers of specialty chemicals and ready-to-use mortars for the construction industry. With over 61 manufacturing sites and 9 R&D centers in 21 countries, the ParexGroup employs more than 3,550 industry professionals who are the corner stone of this thriving global organization. For more information regarding Parex USA, Inc. visit


E. CANTON, OH (July 16, 2014) –  Five members of the tile industry donated tile and installation materials to tile three Habitat for Humanity homes in Woodland Park, Colorado, in April.

Daltile, Capco Tile & Stone, and Marino Tile and Marble all donated tile. Merkrete, a division of Parex USA, donated thinset mortar and grout and Tile Traders donated USG Durock® Brand Cement Board. All of the companies donated from their facilities in Colorado Springs, which is a short distance from the Habitat project site.

Daltile, CapcoTile & Stone, and MarinoTile & Marble all donated tile for Habitat homes in Woodland Park, Co.

Daltile, CapcoTile & Stone, and MarinoTile & Marble all donated tile for Habitat homes in Woodland Park, Co.

The homes completed a six-family project, which includes one family that fosters special needs children. Habitat adapted the house plans to make the home ADA compliant and said the donation of tile floors and walls helped them meet those requirements and reduce the overall cost to the family. The project was also part of a Habitat initiative known as Women Build, in which women make up the entire volunteer force. Under the leadership of Habitat construction supervisors, the women also handled the tile installation!

Tile Partners for Humanity represents the partnership of tile industry members working to support nonprofit partners like Habitat for Humanity and community outreach centers through donations of tile materials and labor. TPFH coordinated the donations on behalf of Habitat in Teller County.

The donors included members of longtime TPFH supporters Ceramic Tile Distributors Association and National Tile Contractors Association. Merkrete, Marino Tile and Marble, and Tile Traders are members of CTDA and Capco Tile & Stone, Merkrete and Marino Tile & Stone are members of NTCA. Daltile is a member of both CTDA and NTCA and is also a national corporate sponsor of Habitat for Humanity.

Jamie Caperton, executive director of Teller County Habitat for Humanity, said it was an incredible experience for both volunteers and families. “What a delight it was to work with such generous partners like these to provide such a warm and welcoming home for our families during the Women Build Week. The ladies had tons of fun laying tile and totally look forward to next year!”

An all-female volunteer crew installed tile in three Habitat homes in Woodland Park, Co.

An all-female volunteer crew installed tile in three Habitat homes in Woodland Park, Co.

For Derek Richardson of Capco Tile & Stone, it was a chance to show appreciation to the community. “Capco Tile & Stone was happy to make a contribution to support Habitat for Humanity and the local community. As a long time local small business in Colorado Springs we feel it is important to give back to the community that has for so long supported us. Thank you Colorado Springs!”

Luciano Tavares of Merkrete said they were happy to participate. “Parex USA as a company, represented in this case by our tile and setting materials brand Merkrete, was proud to be part of the Habitat for Humanity project in Woodland Park, CO. Our facility in Colorado Springs was convenient and practical by supplying the right setting material for the size of the tile used in the project, including Merkrete 720 Marble Pro and Merkrete Integra for the installation of the glass tile. We liked that our facility was able to assist on a local level and knew that our donation was going to be used for a good cause.”

Merkrete donated thin-set mortar and grout for three Habitat homes in Woodland Park, Co.

Merkrete donated thin-set mortar and grout for three Habitat homes in Woodland Park, Co.

Herb Miller, Executive Director of TPFH and its parent organization, Mountain Re-Source Center, said the project could not have come together without the support of so many members of the tile industry. “It’s only through generous partners and their desire to improve their communities that we’re able to support the work of our nonprofit partners. Three families now know the joy of home ownership and the value of beautiful tile floors in their homes. Thank you for your partnership!”

About Tile Partners for Humanity/Mountain Re-Source Center

Tile Partners for Humanity represents a partnership of tile industry members supporting Habitat for Humanity and other nonprofit organizations. TPFH is part of MRC, which welcomes donations of all types of building materials as well as disaster relief supplies, educational resources, household necessities, and medical supplies. To donate or for more information on MRC or TPFH, contact MRC Executive Director Herb Miller at 304-678-4229/ [email protected] or Networking Director Ally Venugopal at 425-429-6188/ [email protected]. MRC provides a donation receipt for tax purposes. For more information, visit or

Call for Entries: 13th Tile of Spain Awards of Architecture and Design

MIAMI, July 2014 - Tile of Spain, the international brand representing 125 ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturers’ Association (ASCER), is announces an open call for the 13th Tile of Spain Awards of Architecture and Interior Design competition. The awards honor international excellence in projects with Spanish ceramic tile in three categories: Architecture, Interior Design and Degree Project in Architecture.

 TOS Design competitionPresiding over the panel of judges is architect Emilio Tuñón, who, together with the sadly late Luis Moreno Mansilla, founded a studio that has received many prestigious prizes including the Mies van der Rohe Award and the Spanish National Architecture Award. The remainder of the panel of judges is made up of the Italian architect Cino Zucchi; the executive director of the Pritzker Awards Martha Thorne; the Indian-born architect Anupama Kundoo; the young architect José María Sánchez, recent winner of the BSI Swiss Architectural Award which honors architects under 50 years of age whose work has contributed to improving theoretical and practical aspects of contemporary architecture; Fernando Márquez Cecilia, editor and director of El Croquis architecture journal; and the Castellón-based architect Ramón Monfort.

Registration is open and the deadline for submitting entries October 28, 2014. To enter, visit The Awards have a prize fund of approximately $53,000 divided into three categories. The two main categories are Architecture and Interior Design, each one is awarded $23,000 (17,000 Euros). The main requirement to participate is that the projects use ceramic tiles made in Spain. The third category is Degree Project, which is aimed to students of Architecture and it is awarded $6,800 (5,000 Euros). The jury may give two special mentions in each category as it reviews the contest entries.

The rules for the competition and the application form for registration can be found at Information about previous winning projects is also available on the website.

The best architects take part in the Tile of Spain Awards

In previous editions distinguished professionals have been part of the jury like Juan Navarro Baldeweg, Alberto Campo Baeza, William J.R. Curtis, Terence Riley, Eduardo Souto de Moura, Carlos Ferrater, Luís Moreno Mansilla, Patxi Mangado, Manuel Gallego, Guillermo Vázquez Consuegra, Mathías Klotz and Benedetta Tagliabue.

There is an increasing bias towards the use of ceramics in architecture and interior design. More and more often, acclaimed professionals choose ceramic tiles in in some of their most significant works.

In recent years the competition has awarded a wide range of projects, recognizing the versatility of this material. Last year prizes went to the “Remodelling Work on la Riera de la Salut” and “Casa Luz. A single family home in Cilleros”.

Other awarded projects in previous editions were: Catering School in a Former Abattoir, Granada’s Teacher Training College, MUCA (Auditorium and Music House); Casa Collage in Girona; a residential building project in Barcelona by Bach arquitectes; the Benidorm West Beach Promenade; the rehabilitation of Santa Caterina Market in Barcelona by Miralles-Tagliabue; the Spanish Pavilion in Expo Zaragoza (2008) and in the Aichi Expo in Japan (2005).


USG Corp. Joins Daytona International Speedway’s DAYTONA Rising Redevelopment Project

CHICAGO and DAYTONA BEACH, July 14, 2014 – USG Corporation (NYSE:USG),  a leading building products company, is the newest “We Built Daytona” partner at the Daytona International Speedway (DIS) – part of the $400 million DAYTONA Rising redevelopment project. DAYTONA Rising encompasses the Speedway’s nearly one-mile long frontstretch that, upon completion in January 2016, will create a facility that delivers an exceptional experience for fans, sponsors and guests.

daytona rising (2)A variety of USG Brand products (Sheetrock®, Durock®, Fiberock® and USG Ceiling Solutions) will be used in the interior construction of the new DIS frontstretch, and USG Securock® Glass-Mat Sheathing will be prominent around the exterior of the project.

“USG is honored to be a partner in the transformation of this iconic racing venue. DAYTONA Rising is all about reimagining DIS and the fan experience, and we see strong similarities in the way USG is reinventing itself with a new brand, new energy and new focus on innovation,” said Greg Salah, General Manager, Wallboard & Surfaces, USG Corp. “With shared values of high performance, leadership, teamwork and excellence, we look forward to having USG products be a part of the new DIS.”

In addition to USG, other “We Built Daytona” partners include Sherwin-Williams, Big Ass Fans, ROSSETTI, Walter P. Moore, M-E Engineers and Kingspan.“We’re excited to welcome these partners as part of our ‘We Built Daytona’ platform,” said DIS President Joie Chitwood III. “As leaders in their respected industries, we are proud to have the best products, and the best manufacturers and companies, featured throughout what will be the first motorsports stadium anywhere in the world.”


July 14, 2014. LATICRETE is proud to report that Joey Ternullo has won his first Legend Car race of the season at Waterford Speedbowl’s Wild N Wacky Wednesday race program on June 18th.

“Joey has been doing fantastic so far this season,” reports Jennifer, him mom.  “Joey has finished in the top three almost every week in Waterford and Stafford Springs.  He came in first place the other night and had a huge crowd cheering him on!”

Ternullo Joey survived a shot to his rear bumper in turn three of the final lap before powering to his first victory of the season. Through six races so far this year, Joey is currently in second place with 277 points, just 21 points away from the leader at Waterford Speedbowl Wednesday races. For the Saturday races at Waterford, Joey is currently in ninth place with 154 points.

Joey is in sixth place after just two races at Stafford Motor Speedway. He has 78 points, just 20 away from the leader.

Joey is the son of Joe Ternullo of Middletown Ceramic Tile Company, a firm that has been using LATICRETEmaterials and methods for over 50 years.

LATICRETE has sponsored Joey in his Legend’s Car for the past few years. A Legend car is a five-eighths scale replica of pre-World War II coupe car that can reach 80 miles per hour.

Tool inventors unite at Coverings show

When Phil Green visited the BOE booth to conduct demonstrations of his Back Butter Buddy installation accessory at this year’s Coverings show in Las Vegas, he got a great and unexpected surprise.

​Unbeknownst to him, two other inventors of signature Primo Tools were at the booth, none of whom realized the other inventors would be present.

The three main tools that are only available through BOE/Primo are the Back Butter Buddy, the Bucket Brush and the Wringmaster.

Inventors Phil Green (l.), Grant Jones (c.) and Steve Putnik, united at the BOE/Primo booth during the Coverings show.

Inventors Phil Green (l.), Grant Jones (c.) and Steve Putnik, united at the BOE/Primo booth during the Coverings show.

The inventors took the time for a historic photo. Pictured are:

Phil Green (l.) is the inventor of the Back Butter Buddy. The “BBB” is a innovative tool that allows the installer the safety and flexibility to back butter large-format tiles and stone with ease by simply resting the tiles on the tool and spinning them as thinset is applied. No more fatigue or possible injury from spinning the tiles by hand.

Grant Jones (c.) is the inventor of the “Bucket Brush.” This tool, when attached to a cordless battery-powered drill, allows the user to easily clean thinset  or grout from the mixing buckets.

Steve Putnik (r.) is a “tiler” from Australia. His invention, the Wringmaster, clamps onto the water bucket when grouting. Simply dip the special handled sponge into the water and draw it through a set of wringers that are part of the tool. By doing so, dirty water is squeezed from the sponge resulting in a fresh, almost-dry sponge to clean off the surface of the tiles.

For videos and more information please visit

NTCA Five Star Contractor to participate in Artistic Tile San Francisco event

Martin Brookes, Heritage Marble & Tile

Martin Brookes, Heritage Marble & Tile

Martin Brookes, NTCA Regional Director for Northern California, will participate in an event hosted by Artistic Tile at the company’s San Francisco Design Center at 2 Henry Adams Street, #140. Brookes’ company, Heritage Marble & Tile, Inc., based in Mill Valley, Calif.,  is  a  NTCA Five Star Contractor. Brookes also was the recipient of NTCA’s Best Practices Award, presented this past April at Coverings in Las Vegas.

The event, titled “Successfully Installing Artistic Tile,” pairs Artistic Tile president Joshua Levinson with Brookes to discuss best practices and techniques for installing luxury tile, stone and glass products from Artistic Tile. The presentation is targeted to general contractors, tile and stone installers and members of the A&D community. No CEU credits are offered for this presentation.

The event runs from 8:30 a.m. to 10:30 a.m., on Monday, July 28 and includes a continental breakfast. The presentation begins promptly at 9 a.m. To register, email [email protected]

DuPont and LATICRETE Reach Agreement on Sale of DuPont Surface Care Business

BETHANY, Conn. and WILMINGTON, Del., June 4, 2014 – LATICRETE and DuPont announced today that they have reached a definitive agreement for LATICRETE to purchase the DuPont Surface Care business. The transaction is expected to close later this month, subject to customary closing conditions and regulatory approvals.

“LATICRETE knows the stone and tile market well and sells complementary products, and we believe the DuPont Surface Care business can best pursue its potential and most effectively meet market needs through this transaction,” said Thierry F. J. Vanlancker, president, DuPont Chemicals & Fluoroproducts.  “The DuPont Surface Care business has a strong team that will join LATICRETE to continue to support these products.”

LATICRETE will merge the DuPont™ StoneTech®, DuPont™ Stone Care, and DuPont™ Paver Armor Pro branded products with its existing portfolio of products, which are already placed in professional and retail channels around the world.

“This business is an excellent fit with our strategic approach,” said Ed Metcalf, LATICRETE president, North America. “We are excited about working with the team to build on the strong foundation they have put in place and to achieve the full potential of this business in the future.  We will continue to focus on providing customers with high quality products and service to deliver solutions that meet their stone and tile care needs.”

DuPont Surface Care offers a range of innovative, easy-to-use solutions to protect and preserve stone and tile against the damaging effects of everyday living. This complete line of products protects, cleans and transforms stone and tile surfaces, helping to ensure the beauty of natural stone and tile countertops, floors and walls.  The business offers products under the DuPont™ StoneTech® Professional, DuPont™ Stone Care, and DuPont™ Paver Armor Pro brands.

LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering substrate preparation, tile and stone installation, concrete construction chemicals and decorative flooring. For nearly 60 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials and technology have been field and laboratory proven by Architects, Engineers, Contractors and Owners. Offering an array of low VOC and sustainable products, LATICRETE products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry. LATICRETE®, LATAPOXY®, SPECTRALOCK®, HYDRO BAN®, PERMACOLOR® and DRYTEK® are registered brands of LATICRETE International, Inc.

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802.  The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment.  For additional information about DuPont and its commitment to inclusive innovation, please visit

Forward-Looking Statements:  This news release contains forward-looking statements which may be identified by their use of words like “plans,” “expects,” “will,” “believes,” “intends,” “estimates,” “anticipates” or other words of similar meaning.  All statements that address expectations or projections about the future, including statements about the company’s growth strategy, product development, regulatory approval, market position, anticipated benefits of acquisitions, outcome of contingencies, such as litigation and environmental matters, expenditures and financial results, are forward-looking statements.  Forward-looking statements are not guarantees of future performance and are based on certain assumptions and expectations of future events which may not be realized.  Forward-looking statements also involve risks and uncertainties, many of which are beyond the company’s control.  Some of the important factors that could cause the company’s actual results to differ materially from those projected in any such forward-looking statements are: fluctuations in energy and raw material prices; failure to develop and market new products and optimally manage product life cycles; significant litigation and environmental matters; failure to appropriately manage process safety and product stewardship issues; changes in laws and regulations or political conditions; global economic and capital markets conditions, such as inflation, interest and currency exchange rates; business or supply disruptions; security threats, such as acts of sabotage, terrorism or war, weather events and natural disasters; ability to protect and enforce the company’s intellectual property rights; successful integration of acquired businesses and separation of underperforming or non-strategic assets or businesses and successful completion of the proposed spinoff of the Performance Chemicals segment including ability to fully realize the expected benefits of the proposed spinoff .  The company undertakes no duty to update any forward-looking statements as a result of future developments or new information.

Ceramic Tile Distributors Association and Confindustria Ceramica launch Good Phytosanitary Practices Program for manufacturers and shippers

(Las Vegas, NV – April 29, 2014) The Ceramic Tile Distributors Association (CTDA) and Confindustria Ceramica (the Italian Association of Ceramics) have launched the “Good Phytosanitary Practices Program,” a comprehensive standard system, to improve shipping procedures for containers transported to the United States.

According to Steve Cerami, chairman of CTDA’s Customs Task Force, “This program has been established after thorough research, discussion and negotiation between the Ceramic Tile Distributors Association (CTDA), Confindustria Ceramica and representatives from the USDA and US Customs. The proper implementation of the guidelines will enhance the protection levels for the US agricultural ecosystems. Italy will take action to show its commitment and deep respect towards environmental issues and an understanding that these kinds of programs can lead to improved business conditions for all. We implore all Italian manufacturers to adopt these measures as well as other countries facing similar challenges when exporting to the US.”

More than two years ago, CTDA began dialogs with Confindustria Ceramica, USDA and US Customs regarding challenges CTDA member distributors were having with imported products. Working with a common goal to protect the environment, reduce costs and time for shipping, this program is an excellent example of how organizations can work together to craft an agreement that is a strategic win-win.

Giorgio Romani, Chairman of the Trade Relations Committee, Confindustria Ceramica, states, “The initiative was created with the objective to eliminate inconveniences generated by the phytosanitary controls in the US ports through the application of a rigorous prevention program, focused on the different operations that take place prior to shipping tiles to the US. The guaranteed quality of the preventive actions taken and the involvement of a third party certification partner that has experience in the agriculture and manufacturing sectors make this program another reason for the US distributors to choose Italian tile to build their businesses.”

“Obviously, many distributors have experienced significant business challenges as a result of their imported products being delayed for inspection and fumigation or in the worst cases, returned. This program, when implemented properly, will save US distributors money, will help US distributors deliver products to their customers on time and will help to solidify the already excellent relationships US distributors have with their export partners from Italy,” comments Rick Church, Executive Director of the CTDA.

Keith Carlson, a CTDA Customs Task Force Member and General Manager of Material Management for Century Tile in Chicago, Illinois, adds, “This is a great example of the value CTDA brings to its members. One year of the savings my company will realize from this program will pay for our dues in CTDA for life.”

Manufacturers and shippers who have passed an independent inspection verifying they are following the Good Phytosanitary Practices program will be allowed to use a new mark  (pictured below) to distinguish their products from others. CTDA and Confindustria Ceramica will publish a list of all companies who have achieved the right to use the mark.


logogpp_rgb (2)












About CTDA

Ceramic Tile Distributors Association is a nearly forty year-­‐old trade association representing distributors as well as manufacturers in the ceramic tile, stone and related products industry. CTDA’s mission is to connect, educate and strengthen tile and stone distributors.  CTDA’s members receive tangible value from participation in CTDA through educational events such as webinars and online training programs; valuable business tools such as benchmarking reports; certification of ceramic tile salespeople; planning of Total Solutions Plus, the Annual Conference for the industry; and industry issues coordination such as the Good Phytosanitary Practices program.  For more information about CTDA or to become a member, visit our website at or call us at +1.630.545.9415.


About Confindustria Ceramica

Confindustria Ceramica, the association of Italian ceramic and refractory material manufacturers, is responsible for representing, supporting, informing and liaising between member companies. The organization also includes allied companies, Italian companies that perform industrial activities complementary to the production of ceramic tiles or refractory materials, as well as sales companies. For fifty years, Confindustria Ceramica has been striving to meet the needs of member companies by supporting their activities and representing their interests across the world.  For more information visit