April 19, 2015

Ceramics of Italy shines at Coverings 2015

(Orlando, FL – April 2015) This April, tile and stone specialists and enthusiasts will head to Orlando for the 26th edition of Coverings —the industry’s largest international exposition in North America. From April 1417, 2015, the Orange County Convention Center will open its doors to industry experts and design professionals for four days of inspiration, professional development, and networking. In the heart of the expo, Ceramics of Italy will present one of the largest international contingents at the show, organized by Confindustria Ceramica (the Italian Association of Ceramics) with support from the Italian Ministry of Economic Development. With over 100 influential Italian brands exhibiting new tile and installation products and a central stand that doubles as an industry information hub and Italianstyle café, the Ceramics of Italy Pavilion will serve as the ultimate source for design inspiration, technical innovation and hospitality at the show.

Piazza Ceramica

Once again, the Ceramics of Italy booth (4 823) will be transformed into Piazza Ceramica —a showstopping, topography-inspired exhibit melding contemporary Italian design with the vibrant energy of Orlando. Designed by e +i studio and built by A &M, the entire 3,000 square foot space will be an inspiring display of design and craftsmanship showcasing a range of ceramic and porcelain tiles from Atlas Concorde, Ceramiche Caesar, Emilceramica, Floor Gres, Lea Ceramiche and Marazzi. The floor tiles, set on a raised flooring system, will be waterjet cut by Stratos to create an undulating pattern and focal point of the design. The installation and maintenance of the space will be facilitated by grout, nosing and cleaning products donated by MAPEI , Profilpas , and FILA Surface Care Solutions.
The piazza will offer attendees a reprieve from the busy trade show floor and a place to enjoy all things Italian-made. Glittering, tileclad mounds will flank both sides of the open piazza and house the ever-popular café, coffee bar, and information booth. Below the tiered seating above, Italian culinary duo Carlo Donadoni and Graziano Sborggio, of Miami’s Spuntino Catering, will prepare coffee and pastries for breakfast, authentic Italian cuisine for lunch, and an open aperitivo in the afternoon every day.

Installation Design Showcase
Demonstrating the symbiotic relationship between beautiful products, imaginative design and expert installation, Ceramics of Italy will participate in the sixth edition of the show’s annual live attraction: the Installation Design Showcase . Over the course of four days, a team of Five Star Contractors from Michael’s Custom Tile will build a high-end resort bathroom from the ground up in Booth 461B. Designed by Florida-based architect Diana Chase, AIA, of HHCP Architects, the chic, California-rustic vignette will showcase naturalistic tiles from a number of Italian companies including Cotto D’Este Kerlite, Marca Corona, NovaBell and Rex Ceramiche. Showcasing the versatility of Italian porcelain, the tiles will be installed on the floors, walls, steps and countertops in addition to less conventional uses such as furnishings. Keeping with the bath’s luxurious feel, the vignette will feature fixtures and furnishings from Hansgrohe and Axor. All tiles will be generously donated by the various manufacturers and Specialty Tile Products while all grout and setting materials will be provided by MAPEI .

Speakers, Announcements and Awards
The Ceramics of Italy Press Conference will take place on A pril 15 at 4 pm in Room S210B, where representatives from the association will discuss the state of the industry and announce the highly anticipated winners of the 2015 Ceramics of Italy Tile Competition.
The celebration will continue that evening with the presentation of the 2015 Confindustria Ceramica North American Distributor Award during the association’s annual private reception, Aperitivo Italiano . Later in the week, attendees can learn about the latest “ Trends in Tile” —where Italian manufacturers lead the way—with Kristin Coleman, Marianne Cox, and Ryan Fasan on Thursday, April 16 at 2:45pm in Room S320ABC .

VIP Tour
Following the success of previous years, Ceramics of Italy will host special VIP Tours during Coverings, offering an insiders’ look at the Italian ceramics industry. On Tuesday, April 14 and Thursday, April 16 from 1-3pm, registered industry professionals will be treated to an authentic Italian lunch, special goodie bag and presentation on the latest design trends and technical innovations, followed by a guided walking tour of the Ceramics of Italy Pavilion.

Social Media
Follow the distinguishable “ Ceramics of Italy” trademark throughout the show to find products of superior quality, durability and environmental responsibility or visit bit.ly/CoICOV15 to discover new products and companies with the Ceramics of Italy Pavilion Guide. For live updates, follow Ceramics of Italy on Twitter and Instagram (@CeramicsOfItaly) and participate in the Ceramics of Italy # Selfeet contest. From April 14 through May 30, Ceramics of Italy is calling on all tile lovers and trade professionals in North America to post photos of their shoes or feet while standing on Italian tiles for the chance to win a trip to Italy to attend Cersaie 2015. Participants must include @CeramicsOfItaly and the name of the tile company on Twitter or Instagram to be considered.
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Ceramics of Italy is the trademark for Italian manufacturers of ceramic tiles, sanitaryware and tableware, that are members of Confindustria Ceramica. For more information on the ceramic tile sector, visit www.italiantiles.com. For instant updates on Ceramics of Italy, follow them on Facebook (@CeramicsOfItalyNA) and Twitter, Pinterest and Instagram (@CeramicsOfItaly). Media Contacts: Novità Communications • 212.528.3160 • chris@novitapr.com or kristin@novitapr.com

Two years running, Tile of Spain participation increases at Coverings; exports to U.S. up 13.3%

Miami, FL April 2015 -Tile of Spain, the international brand representing 125 ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturer’s Association (ASCER), is pleased to take part in Coverings 2015, North America’s largest tile and stone exhibition, April 14-17 in Orlando, Florida. Coverings is a quintessential meeting for professionals in the field of ceramic floor and wall tiles in the U.S.. This market grows stronger, being fifth in importance for Tile of Spain.

Participating companies from Spain will exhibit in the Official Pavilion of Spain, organized by ICEX Spain, Exports and Investments. Since 1988 this venture has developed into one of the most important endeavors organized by their Tile Industry Campaign. The Pavilion of Spain will house 75 companies that will have the opportunity to display their novelties and trends to the American market.  Of these companies, 67 are manufacturers of ceramic floor and wall tiles as well as complementary pieces and installation tools and machinery. And of these, 51 are ASCER members.

During last year’s show, which took place in Las Vegas, Nevada, the Pavilion of Spain housed 61 companies in a 25,000 square foot area. Coverings is the most significant show of the tile industry in the American market, bringing together over 22,500 visitors and almost 1,000 exhibitors in 2014.


Several Promotional Activities

 Tile of Spain’s Official Stand will be the main spot to obtain information, containing several publications including exhibitors listings at Coverings and the latest edition of Ceraspaña, as well as ongoing video projections featuring architectural projects, trends and novelties. The traditional press conference will also take place in this booth on Wednesday, April 15, followed by a guided tour of the exhibitors’ stands by industry press members.

Tile of Spain expert consultant, Ryan Fasan, will hold two conferences: “Tradewinds: Consumer Climate 2015″ and “Savvy Timelessness: 2015 Trends & Innovations in Ceramics” which will give attendees a more in-depth knowledge of actual ceramic tile consumption and the latest trends in design.

Tile of Spain USA

The USA is the fifth market on the list of ceramic tile exports from Spain. The market increased its sales by 13.3% and 104 million Euros in 2014. According to data from January 2015, the growth tendency continues with an increase of sales in the U.S. of almost 20%.

Tile of Spain has specific market plans which combine activities such as: seminars for distributors and press members, advertising campaigns in paper and digital media, Ceraspaña Magazine, in English; a source of industry information and channeling of inquiries and client data base update. In addition, the promotional campaign in the US includes a specific website that publishes news, events and information on products geared to the American market, as well as a strong presence in social media like Facebook, Twitter, Pinterest and Instagram.

A complete listing of the 75 Spanish tile and stone exhibitors at Coverings is available at the Tile of Spain website at http://www.tileofspainusa.com/events/coverings-2015/.


Turkish Ceramics welcome visitors to Coverings, booth 4281

Turkey can be named as the “land of ceramics.” The tradition of ceramic has been carried on by the various civilizations that have evolved in the Anatolian region. Ceramic production in Turkey has a long history and rich tradition, with the first ceramics being created in Anatolia over 8000 years ago. Turkish ceramic producers are proud to continue this tradition of innovation today with a creative approach, marketing plans and a broad range of products for the professional and consumer markets.

Today Turkey is one of the strongest players in the ceramics industry in the world with its abundance of natural resources, high quality ceramic products, design quality and the innovative approach of its strong companies. Turkey is ranked as one of the top 5 ceramic tiles and ceramic sanitary ware exporter of the world. By the end of the 2014, Turkey reached more than 1.1 billion $ of total ceramic products exportation, with more than $599 million from ceramic tiles exportation and more than $222 million from the exportation of ceramic sanitary ware. Within these results, Turkey has been ranked as one of the top 5 ceramic tile exporters and the 5th biggest ceramic sanitary ware exporter of the world. Germany, England, Israel, Italy, USA and France are the main exporting countries.

Turkish Ceramic companies are developing world standard brands by creating innovative products through integrating high quality, good design and utilizing the latest technology.

Today many Turkish Ceramic products are valued by the important design awards like Red Dot or IF Design awards. This is a result of the products distinctive design approach by being able to combine its rich cultural assets with todays’ modern marks. Today most of the Turkish Ceramic products are produced to guarantee the best end user experience by providing various product features.

Turkey’s annual export figures to USA increase every passing year, on the tile flooring and sanitary ware ceramics market. Most notably, in comparison to 2013, in 2014, Turkey’s ceramics tile flooring export to USA, surged by 31% as 44 million $, as sanitary ware market grew by 5% as 10 million $.   USA is a promising market for Turkish ceramics; therefore Coverings exhibition is a significant event for ‘Turkishceramics’.

This year from 14 – 17 April 2015,  Turkishceramics will exhibit at Coverings ’15 — its 17th year in attendance. Turkishceramics welcomes you at booth #4281.


(ALEXANDRIA, VA—APRIL 8, 2015) Attendees of Coverings, the largest tile and stone exhibition in North America, will witness four unique interpretations of bath design come to life during the show’s annual Installation Design Showcase. In its sixth year, the live-action demonstration and exhibit will pair talented designers with industry-leading tile and stone manufacturers and master installers to create full-scale conceptual vignettes in full view of Coverings attendees, when the show returns to Orlando from April 14 – 17, 2015, at the Orange County Convention Center.

The 2015 Installation Design Showcase (IDS) will focus specifically on bath design, resulting in four compelling spaces representing different market segments, including a residential master bath, a boutique hotel bath and two interpretations of resort bath spaces. These vignettes will demonstrate the diverse ways tile and stone materials and advanced installation techniques can influence the look, feel and performance of a bath space.

Design teams led by representatives from Anne Rue Interiors, tvsdesign and HHCP will be paired with installers who hold Five Star Recognition from the National Tile Contractors Association and certification from the Ceramic Tile Education Foundation to execute each vision. For the first time in IDS history, one of the spaces has been fully designed by the tile contractor and tile manufacturer. Installation materials will be supplied by TEC/H.B. Fuller Construction Products Inc., LATICRETE and MAPEI; tools will be supplied by A.T.R. Leveling, Bellota/Corona, Montolit, Rubi Tools USA and Russo Trading, Co.; and backerboard will be provided by USG Corp. John Cox, of Cox Tile and Stone, has played a critical role as technical consultant for the showcase.

“The 2015 Showcase is the culmination of many hours of coordinated efforts and intense planning to overcome the obstacles and challenges encountered when strategizing the build-out of four different installations over the course of only five days,” said John Cox. “The contractors chosen represent the best of the best in our profession, and it has been so exciting working with the installation companies, suppliers, and designers to create a memorable, innovative, and inspirational exhibit that everyone is sure to enjoy. I am honored to take part in this event for the past six years, as both an installer and technical consultant.”

Master Bathroom

The residential master bath envisioned by Anne Rue, of Anne Rue Interiors, will put a modern spin on classic Hollywood glamour with a black, white and gold color palette combined with a variety of Crossville products that emulate natural stone. Virtue, a porcelain stone series that captures the beauty of natural white marble, will be used as flooring, while Yin + Yang hexagon stone tiles in Dragon Black will create visual interest as the shower floor. To increase the “glam-factor,” Crossville’s Sideview Glass mosaic tiles in high-polish gold will be used for high-impact accents.

Over the course of his 45-year career, Frank Canto, of Canto Tile and Stone, has witnessed firsthand the continuously advancing products and installation processes in the tile and stone industry. He and his team are excited to take on the challenge of installing thin, large format porcelain tile in a horizontal application and applying their ability to adapt to the unique nuances of every project to create customized results.

Boutique Hotel Bath

Patricia Richey, of tvsdesign, has designed a boutique bathroom that combines modern and classic elements to create an unexpected space that encapsulates the one-of-a-kind aesthetics experienced at luxury boutique hotels. The extravagant bathing area features a walk-in shower in the center with an adjacent platform highlighting a classic clawfoot tub, surrounded by bookend his-and-her vanity walls. The design incorporates Plane – Stonepeak’s large-format product line of upscale, natural stone-inspired porcelain tile panels.

The subtle vein pattern in the Plane slabs creates an opportunity for installer Rodney Owen of C.C. Owen Tile Company to showcase the advanced technical skills required to cut and bookmatch the quarter inch-thick large-format panels on a bias to create a folded, 3D appearance for the back wall.

Resort Bath

Lead designer Diana Chase, representing HHCP, has created a serene, tranquil resort experience that promotes relaxation and well-being by incorporating soothing colors and diverse textures of wood, stone and smooth porcelain. Tile products from Ceramics of Italy will be featured in the space, including white gloss and matte tiles from Marca Corona’s “Different” collection to create variation in reflective surfaces; “Sine Die” by NovaBell stone-look mosaics in the shower and behind the sinks to add an additional layer of natural texture in the neutral palette; Ceramiche Rex “Taiga” wood tiles in a chevron pattern donated by Specialty Tile Products on the floor and in a plank installation on the walls; Cotto D’Este Kerlite large format thin tiles from the “Exedra” series on the elevated floor and countertops; and both the vanity and shower areas will be framed with an overhang clad in La Roche stone-look tiles from Florim.

“The Installation Design Showcase is unlike any project I have ever taken on,” said first-time participant Greg Michael, President of Michael’s Custom Tile, Inc and installer of the resort bath space. “The opportunity to work with emerging products and to execute cutting-edge features, like linear drains, in a live, interactive setting is challenging, but I am looking forward to the final results being unveiled.”

5-Star Resort Bath

The 5-Star Resort Bath design team is utilizing a variety of products from Florim USA to craft a resort bath environment that illustrates how durable materials, a key consideration in hospitality settings, need not detract from the sophisticated design aesthetic required by 5-Star properties. For example, Charleston – a rustic and stylishly distressed multicolor wood-look, 3” x 36” tile – will be applied to the walls to create a wainscoting effect. In addition, tiles from the Mansion line, inspired by the elegant stone that built French castles, will cover the floors, counters and shower bench to offset the rustic look of the walls.

Installer and Project Manager Cameron Proctor, who is representing long-time Installation Design Showcase participant David Allen Company, is eager to take on the unique challenge of using Florim’s tile on virtually every surface in the space, from counters to casings and trims, and to have the opportunity to spotlight the degree of skill necessary to create a successful space in front of industry peers.

“The 2015 Installation Design Showcase will bring together all facets of the tile and stone industry to emphasize the vital roles each play in every installation,” said Karin Fendrich, Coverings show director. “By focusing solely on bath environments, the 2015 Showcase will reveal how careful product selection and skilled installation can transform seemingly similar spaces into distinctively varied environments.”

The four vignettes will be open for the duration of the exposition and conference for all attendees to enjoy. On Thursday, April 16, 2015, at 3:30 p.m., Coverings Industry Ambassador Alena Capra will host “Installation Design Showcase Deconstructed,” during which the designers and installers will discuss the types of tiles selected and the thought-processes behind the designs and exceptional installation techniques. A cocktail reception will immediately follow. This free program and reception is open to all attendees, though it is suggested to pre-register to attend the show at coverings.com/register.

For full details regarding the Coverings Installation Design Showcase, please visit coverings.com/IDS. Follow along with the designers, manufacturers and installers as the Installation Design Showcase progresses by using the hashtag #CoveringsIDS across all social media platforms.

Coverings Social Media

Facebook: facebook.com/CoveringsShow

Twitter: @Coverings, #Coverings2015

Pinterest: pinterest.com/Coverings

Instagram: instagram.com/CoveringsShow

YouTube: youtube.com/TheCoveringsShow

LinkedIn: linkedin.com/groups?mostPopular=&gid=1693367

Google +: google.com/+Coverings
Blog: coverings.com/blog

About Coverings

Coverings is the largest and most important ceramic tile and natural stone trade fair and expo in the United States. It features exhibitors from 40 countries and is the stage for introducing some of the most innovative tile and stone products in the world.

The exposition serves as a valuable resource for continuing education for all segments of the industry, with more than 75 informative, accredited seminars and live demonstration sessions throughout the show, all free of charge. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifiers, architectural and design professionals, builders and real estate developers, as well as journalists and bloggers who cover this vital and dynamic industry.

Sponsors of the show are The Ceramic Tile Distributor Association (CTDA), Tile of Spain/Spanish Ceramic Tile Manufacturer’s Association (ASCER), Ceramics of Italy/Confindustria Ceramica, National Tile Contractors Association (NTCA) and the Tile Council of North America (TCNA). The show is managed by National Trade Productions.

Coverings 2015 takes place April 14-17 at the Orange County Convention Center in Orlando, Florida. For more information, visit coverings.com or contact National Trade Productions, Coverings Show Management, 703-706-8257.

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CROSSVILLE, Tenn. – Officials with Curran Group, the family-owned and operated holding company of which Crossville, Inc. is a subsidiary, have announced the appointment of Greg Mather to the position of president-elect of Crossville. Mather will succeed John Smith in the presidency upon Smith’s retirement, slated for the end of 2015.Mather comes to Crossville, Inc. from Owens Corning of Toledo, Ohio where he worked since 2012, most recently serving as vice president/general manager of FOAMULAR® Insulation, a business unit of the Fortune 500 company. Prior to his tenure at Owens Corning, Mather spent 15 years with personal-care manufacturer Kimberly-Clark in increasingly-responsible marketing roles, including three years as global marketing director. Early in his career, he worked with Moen Incorporated as field sales representative. He earned his MBA from the University of Notre Dame and a BS, Marketing from the University of Florida.

According to Curran Group co-president Tim Curran, Mather was selected after an exhaustive search that revealed his unique blend of experience.

Greg Mather, president-elect of Crossville, Inc.

Greg Mather, president-elect of Crossville, Inc.

“Greg brings extensive organizational and operational management experience to Crossville, as well as a career history comprised of milestone after milestone of increased sales for large-scale manufacturers,” Curran explains. “In his role with FOAMULAR®, he successfully improved manufacturing productivity and safety and reduced operating costs, all while launching new innovation that led to strong increases in net sales.”

Curran further states that Mather’s background at Fortune 500, multi-billion dollar corporations is the right fit as Crossville, Inc. readies for the future within its industry.

“We’re looking to the future and how the Crossville brand will continue to lead through product innovation and a progressive brand position. With his firsthand success at large, global corporations, Greg is well qualified to provide the guidance our company needs to make great strides going forward.”

Mather’s first order of business as president-elect is to attend the Coverings Expo in Orlando, April 14 – 17, 2015. He will be connecting with Crossville’s sales and leadership teams, as well as meeting and greeting distributors as he launches his tenure with the company.

Requests for additional information may be directed to Irene Williams, Crossville’s public relations representative, at irene@msg2mkt.com or (615) 429-8492.

About Crossville, Inc.
Founded in 1986, Crossville Inc. is a U.S.-owned and operated manufacturer of award-winning tile collections for residential and contract applications. Its headquarters and manufacturing facilities are located in Crossville, Tennessee. Crossville, Inc. is a wholly owned subsidiary of Curran Group, a privately held holding company renowned for its core values of family, respect, partnership, integrity, and improvement.

An industry innovator, Crossville is the first U.S. tile manufacturer to achieve the following:
– produce large format tile on site,
– manufacture tile with certified recycled content,
– develop the Tile Take-Back® Program for recycling fired porcelain tile,
– achieve certification of its waste recycling programs,
– achieve TCNA’s Green Squared certification for all of its U.S.-produced tile lines,
– distribute a complete line of large format, thin porcelain panels (Laminam by Crossville), and
– become a net consumer of waste.

For more information on Crossville, visit crossvilleinc.com

Dal-Tile Corporation Extends Legacy of Giving to Honor Military Families

DALLAS (April 3, 2015) – For Dal-Tile Corporation, industry leadership is not just about best-in-class tile products, it’s being strong business leaders who provide support to the communities and world we live in. And, through the Legacy of Giving, a company-wide commitment ingrained in the culture of the entire organization to give back to those that support the company, Dal-Tile continues its commitment to touch more people, more communities and more organizations in need every year. Most recently, and together with the Wounded Warrior Project, Our Military Kids and Operation Gratitude, Dal-Tile sustained its efforts to build on that legacy by honoring military service members and their families at the Dal-Tile National Sales Conference in San Antonio, TX on March 30 – April 2, 2015.

During the conference, Dal-Tile was joined by three veteran servicemen and their families, who have dedicated their lives to protecting and serving the country. To show Dal-Tile’s gratitude, the families were treated to a week of fun, relaxation and time together in San Antonio. In addition, Dal-Tile employees in attendance at the conference rallied together to assemble 800 Operation Gratitude “Battalion Buddies,” special stuffed bears that will be given to the children of deployed U.S. service members to offer comfort and encouragement during a difficult time of separation.

“When it comes to giving back, there is no greater example than our military,” said John Cousins, senior vice president of SSCs, Dal-Tile Corporation. “Every day, brave service men, women and their families make tremendous sacrifices to preserve our freedoms. Our efforts at the National Sales Conference are a small token of Dal-Tile’s appreciation for the sacrifices made by our military families each and every day.”

At the conclusion of the conference, Dal-Tile had an additional surprise for its special military guests, who were all facing an important home repair need. Each family was presented with a $10,000 check and a voucher for 1,000 sq. ft. of Daltile product to be used for a home renovation project.

“We all know the pressures working families face, and even more so for a military family when a parent is away for extended periods of time,” said Cousins. “To express our deep appreciation for their sacrifices, we were thrilled to have the opportunity to not only give these families the gift of time to spend together in San Antonio, but additional support for when they return home.”

Through its Legacy of Giving initiatives, Dal-Tile supports worthwhile efforts of organizations like Habitat for Humanity, The American Cancer Society, the Susan G. Komen Foundation and the Daltile Interior Design Scholarship, presented by the ASID Foundation. Dal-Tile is committed to leaving a legacy of giving back to those who give so much. For more information, visit www.dal-tile.com.

About Dal-Tile Corporation

Dal-Tile is the largest manufacturer and marketer of ceramic tile and natural stone products used in residential and commercial design and construction across North America. The company, a division of Mohawk Industries, was founded in 1947 and is headquartered in Dallas, Texas. As a leader in the industry, Dal-Tile delivers advancements in product innovation with its Reveal Imaging™, Outstand Technology™ and Proadvanced™ Protection Program. The company is committed to incorporating environmentally friendly materials, processes and products throughout its organization. Dal-Tile has more than 7,500 employees in North America, and sells its products through a network of more than 250 company-owned sales service centers, stone slabyards, gallery design centers, independent distributors and leading home center retailers nationwide. For more information on Dal-Tile and its brands, visit www.dal-tile.com or call 1-800-933-8453.


Florida launches “Thinner” thin porcelain tile

LEXINGTON KY – Florida Tile has created a new tile category by unveiling “Thinner,” a revolutionary new, large, never-seen-before format, a thin, true-porcelain tile as little as 3mm thick, yet with multiple benefits for new construction and makeovers.

Time 2.0 is one of Florida Tile's Thinner series of large-format thin porcelain tile.

Time 2.0 is one of Florida Tile’s Thinner series of large-format thin porcelain tile.

Sean Cilona, Florida Tile Marketing Director says, “Thinner is created with the latest technology in porcelain production. Using the finest raw materials combined with the newest manufacturing techniques, Florida Tile has created this entirely new product category. Thinner is incredibly lightweight, durable, flexible and easy to cut and handle, allowing an enormous possibility of installation options, only a fraction of which we have explored.”

The Florida Tile manufacturing process compresses each tile to greater than 15,000 tons psi,  resulting in a very dense, strong, thin tile with increased flexibility and breaking strength. An 0.5mm fiberglass mesh backing is adhered to each panel for additional strength, also allowing for ease of drilling, cutting and handling.

This process allows us to create a single 3.5mm-thick panel with a size up to 1m x 3m (39” x 118”).  Depending on the product, Thinner is available in 3.5 and 5.5mm thicknesses.

“In creating this new category, we obviously kept large-scale commercial and residential installations in mind,” Cilona says.

According to Cilona, “All Thinner products have been third-party tested at the Tile Council of North America laboratory. The 3plus line (3.5mm) is suitable for interior and exterior wall, floor and countertop applications in residential and light commercial construction. 5plus (5.5mm) received an “extra heavy” duty service rating and is ideal for commercial floor, wall and exterior applications as well as all residential floor, wall, countertop, stairs… and the list goes on.”

“Think of the impact on design and installation, especially in very creative, even curved installations,” he says, “and the fact Thinner can be applied over properly prepared existing tile floors.”

Cilona notes, “At 3.5mm, Thinner is 1.6 pounds per square foot, a full third of the weight of traditional tiles. From an economic, environmental standpoint, we are using far less material to achieve major effects. Cost is less. Shipping is less. There is virtually no production waste, since our mission of a 40 percent minimum recyclable content in products uses every ounce of material.”

“Speaking of production,” Cilona continues, “the production of Thinner is an eco-compatible process with a 70 percent cut in materials and water, 50 percent reduction in natural gas and 20 times fewer carbon dioxide emissions.”

“These are perfectly flat slabs, ideal for horizontal or vertical surfaces. Thinner is non-absorbent, easy to clean and resistant to acid, stains and pollution. Furthermore, installation is easy, since Thinner is lighter, easy to cut and drill. In fact, installation time, even for the extremely large pieces is reduces by 40 percent over traditional tiles,” he continues.

“Want more?” he asks. “Thinner will resist surface heat and freeze-thaw conditions for 20 years … guaranteed,” Cilona explains.

Thinner lines: Time/2.0, Restore and Aventis.   

Time/2.0 features an extensive color palette of 6 colors, Snow, Black, Beige, Carbon, Cream and Silver. Each color is comprised of a solid body pigment that sets the overall tone of each tile. The smooth rich body is then decorated with slightly contrasting shades created by individual granules of color that vary in dimension depth, thickness and pattern. These granules create a unique tone-on-tone effect unlike any other tile in the market. The beauty of the line comes from this simple play on color that on the surface seems simple, but in reality is a complex balance of shade, tone and texture. The line is available in 50cm x 100cm (19.5” x 39”), 100cm x 100cm (39” x 39”), 100cm x 300cm (39” x 118”) in 3plus thickness, all rectified. Time/2.0 is color coordinated to Florida Tile’s existing extensive Time/2.0, a commercially popular 10mm porcelain available in a variety of sizes and textures. Time/2.0 is GREENGUARD® certified and suitable for all light commercial and residential floor, wall and countertop applications. Thinner Time/2.0 can be applied over properly prepared existing tile floors.

RestoreHDP takes on the look of 150-to-200-year-old barn planks, yielding one of the most rustic and dramatic reclaimed looking porcelain tile floors available, complete with worn-in character. These 5.5mm porcelain tiles have been Robinson tested at the Tile Council of America labs, receiving an “extra heavy” duty service rating. They are ideal for commercial floor, wall and exterior applications as well as all residential floor, wall, countertop, stairs, and the list goes on. Aesthetically, RestoreHDP utilizes the most technically advanced glazing system in the industry today, digital printing. Like the technology that changed the television industry, HDP-High Definition Porcelain® delivers the most realistic image possible on a tile. Colors are Weatered Dock, Cotton Mill, Tobacco Barn, Cotton Mill and Antiqued Fence. This incredible realistic-looking tile has the worn wood flooring feel with dents and dings and evidence of hard work from days gone by. Yet, the ease of maintenance that only innovative high quality porcelain tile can provide.

Restore HDP is one of Florida Tile's Thinner lines of thin, large-format porcelain tiles
Restore HDP is one of Florida Tile’s Thinner lines of thin, large-format porcelain tiles

Aventis, inspired by the gritty urban landscape, defines contemporary design. Another 6-color palette of strong grey and olive tones delivers a cool minimal look to modern spaces. And it coordinates with the existing Aventis line. This Thinner porcelain tile retains the appearance of a concrete in terms of look and performance to the highest industrial standard of this age-old building material. The minimalist nature of the look enhances the complexity of its design. Each color is a unique blending of base color with a stain that adds contrast by using an application that allows the slightest shimmer of reflection. Monochromatic in their overall tone, the colors range include Nut, Titanium, Velvet, Ask (a dark gray), Cotton and Eclipse The smooth surface is offset by a subtle texture. Sizes are 1m x 3m (39” x 118”), 1m x 1m (39” x 39”) and .50m x 1m (19.5” x 39”), and all are rectified. Aventis 3plus is suitable for interior and exterior, wall, floor and countertop applications in residential and light commercial construction.

More detailed areas-of-use charts are available in the Thinner Technical Manual at www.floridatile.com/thinner. This Florida Tile product is Greenguard certified and will contribute to USGBC registered LEED projects. It will also contribute to the ANSI approved NAHB Green Building Standard ICC 70.

For dealers, distributors and installers, Florida Tile has developed a straightforward process for handling and installation, including tools and directions for moving, handling cutting and leveling.


For more information, visit www.floridatile.com/thinner.

Jeffrey Court’s Chapter 2 collection reborn as “Vintage Studio” with new ceramic mosaics

Meeting at the intersection of classic “vintage” style and forward “studio” thinking, Jeffrey Court’s new Chapter 2 “Vintage Studio” was born out of an appreciation of a warm, unpretentious vintage style and an openness to modern design preference.  The Vintage Studio collection embodies both charm and comfort, as reflected in the two new ceramic mosaics recently added to the line.


The “Brushwork” mosaic features a chic, linear stick pattern that is available in six solid field tile colors and two color blends, “Natural” and “Organic.”  The “Composition” mosaic is a traditional 1-inch stacked pattern and is available in the same two complementary color blends. These blends are styled to be companions to the entire field and trim offerings featured in the collection.

The six field tile colors that complement the new mosaics include: Starry White, Mountain Mist, Enchanted Shadow, Crisp Linen, Natural Burlap and Antique Lace. Each is available in the timeless 3” x 6” subway tile size and a 3” x 12” bar tile, to satisfy modern design preferences.  Both are available in flat and beveled options. Trim pieces are also available in all six colors, with two glass mosaics, Gesso and Varnish, that add a touch of chic, and accompany the color schemes in the entire collection.

For ease of installation of the line’s beveled tiles, Vintage Studio offers a unique “Ramp Edge,” a signature trim piece that creates a finished edge on both the beveled and the flat tiles in the collection.  A 3” x 3” beveled tile is “dropped in” at the end of a run, eliminating any awkward cuts during a offset brick pattern installation.

“This next evolution in ceramic mosaics expresses the attitude we had when we first designed this collection,” said Andrew Casanova, Jeffrey Court Marketing Director. “Our plan was to create a line that meets our standards of design and style, while meeting the budget conscious needs of many of today’s consumers. Chapter 2 masters both exceptionally well.”

Founded in 1991 out of a love of craft and dedication to innovation, Jeffrey Court designs and purveys the highest quality decorative tile, natural stone, metal and glass elements at the best value for its customers.  Its cornerstones: commitment to fashion-forward design, constant product improvement and dedication to trade and retail partners’ success have made the company a leader in the decorative tile industry. The Vintage Studio Collection is just one of many readily available collections in stock at Jeffrey Court’s warehouses. To place orders or for more information, call 951-340-3383 or visit www.jeffreycourt.com


Coverings 2015 reinstates Appreciation Days for diverse range of tile and stone attendees

(ALEXANDRIA, VA — February 20, 2015) Coverings, the largest tile and stone exhibition in North America, has announced the return of its “Appreciation Days,” which will feature tailored programming for specific attendee segments, including architects, designers, fabricators, contractors, builders and remodelers. Comprised of guided tours of the show floor and focused education sessions, the Appreciation Days will provide participants with opportunities to further their knowledge alongside fellow industry members during Coverings 2015, which will be held April 14-17 at the Orange County Convention Center in Orlando, FL.

Participants of each Appreciation Day will have access to a designated lounge, providing a space dedicated to networking and relaxing during the show. Additionally, all registered participants of Coverings’ Appreciation Days will be offered complimentary lunches and numerous opportunities to network with other professionals during their respective day.

“Each attendee segment is important to Coverings and their attendance is appreciated, so we are continually searching for ways to enhance their show experience,” said Karin Fendrich, Coverings show director. “Appreciation Days not only allow us to celebrate the diverse range of Coverings’ attendees, but also provide them with curated educational and networking opportunities.”

Dates and programming highlights for the Appreciation Days are as follows:

  • Builder & Remodeler Day will take place April 14, and feature roundtable discussions in English and Spanish over lunch in the Appreciation Lounge, facilitated by the Hispanic Contractors Association of the Carolinas (in Spanish) and the Florida Home Builders Association, focused on current trends in the builder and remodeler industry in the Southeast market. In addition, guided tours of the show floor will take place at 10:30 a.m. and 1:30 p.m., starting and ending at the Appreciation Lounge.
  • Architect & Designer Day is April 15 and begins with breakfast at 9:15 a.m. with Interior Design Magazine’s Hospitality Design Power Panel, moderated by Deputy Editor Edie Cohen. Lunch is provided during Joey Shimoda’s noon Keynote Session where he will present “The Sensuality of Surface,” sponsored by Contract Magazine. In addition, specifier attendees are encouraged to attend the Featured Session presented by American Society of Interior Designers Executive Vice President and CEO Randy Fiser, who will discuss “Designing Wellness.” In between the dynamic education programming, facilitated tours of the show floor will take place at 10:30 a.m. and 1:30 p.m., leaving from the Appreciation Lounge.
  • Contractor Days will span two days, from April 15-16. On these days, the National Tile Contractors Association will host roundtable discussions over lunch in the Contractor Lounge. Discussions will be divided into residential and commercial contracting interests and are open to all experience levels. The Contractor Days also feature eight, one-hour guided tours of the show floor and happy hours with prize giveaways in the lounge in the afternoon.
  • Fabricator Day will take place on April 16, featuring several roundtables over lunch in the Appreciation Lounge on key topics, including, “CEU Immersion Class | Providing CEUs to Architects & Interior Designers Using MIA’s Turn-Key Program,” “How to Handle Wastewater in a Fabrication Setting,” and “Perspectives in Benchmarking.” “Stone Zone Passports” will also be available at registration and in the Lounge for fabricators to use as a map and guide to exploring the dozens of exhibitors located in the machinery and allied products area of the Coverings show floor.

To learn more about conferences, programs, exhibitors and special events planned for Coverings 2015, visit coverings.com.

Coverings Social Media

Facebook: facebook.com/CoveringsShow

Twitter: @Coverings, #Coverings2015

Pinterest: pinterest.com/Coverings

Instagram: instagram.com/CoveringsShow

YouTube: youtube.com/TheCoveringsShow

LinkedIn: linkedin.com/groups?mostPopular=&gid=1693367

Google +: google.com/+Coverings
Blog: coverings.com/blog


About Coverings

Coverings is the largest and most important ceramic tile and natural stone trade fair and expo in the United States. It features exhibitors from 40 countries and is the stage for introducing some of the most innovative tile and stone products in the world.

The exposition serves as a valuable resource for continuing education for all segments of the industry, with more than 75 informative, accredited seminars and live demonstration sessions throughout the show, all free of charge. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifiers, architectural and design professionals, builders and real estate developers, as well as journalists and bloggers who cover this vital and dynamic industry.

Sponsors of the show are The Ceramic Tile Distributor Association (CTDA), Tile of Spain/Spanish Ceramic Tile Manufacturer’s Association  (ASCER), Ceramics of Italy/Confindustria Ceramica, National Tile Contractors Association (NTCA) and the Tile Council of North America (TCNA). The show is managed by National Trade Productions.

Coverings 2015 takes place April 14-17 at the Orange County Convention Center in Orlando, Florida. For more information, visit coverings.com or contact National Trade Productions, Coverings Show Management, 703-706-8257.


IMI Director Elected to AIA College of Fellows