The 15th edition of EXPO REVESTIR and the INTERNATIONAL FORUM OF ARCHITECTURE AND CONSTRUCTION began on Tuesday, March 7 at the Transamerica Center in Sao Paulo, Brazil. It celebrates the value of the past, importance of enjoying the present, and looking to the future as it marks the iconic 15 years of the events.
The official opening was attended by state representative Itamar Borges; the assistant secretary for Housing Nelson Luiz Bareta Neves Filho, representing the Governor of São Paulo, Geraldo Alckmin; From the state representative João Caramez; the superintendent of Abrafat Dilson Ferreira; chairman of the Board of Directors of ANFACER, Heitor Almeida; the Mining Undersecretary, José Jaime Sznelwar, representing the Mining Secretary João Carlos Souza Meireles; From the president of Cerâmica Alfagrês, Benjamin Ferreira Neto; the councilman Rodrigo Goulart; the general director of Deca, Raul Penteado and the superintendent of ANFACER and president of EXPO REVESTIR and FORUM , Antonio Carlos Kieling and Lauro Andrade Filho, director of events.
After the official opening ceremony, the organizers, the authorities and the businessmen present, together with the president of ANFACER’s Board of Directors, Heitor Almeida, walked the pavilions welcoming the more than 240 exhibitors. Promoted by the Brazilian Association of Manufacturers of Ceramic Tiles, Sanitary Ware and Related Products (ANFACER), EXPO REVESTIR is already consolidated as one of the main events in the world of solutions in coverings, sanitary ware and metals.
Exhibits filled 40 thousand square meters, distributed in seven pavilions, showing ceramics for coverings, sanitary ware, metals for kitchen and bathroom, ornamental stones, mosaics, wood, laminates, cement, vitreous and other solutions for architectural projects and interior design.
Besides the main national brands, the event features the international presence of exhibitors from Germany, Argentina, Belgium, Chile, Spain, the United States, France, Greece, Ireland, Italy, Portugal, Sweden and the Czech Republic.
BUYER PROJECT AND IMAGE HAS THE SUPPORT OF APEX-BRASIL
With the support of Apex-Brasil (Brazilian Trade and Investment Promotion Agency) through the strategic partnership built with ANFACER, a meeting of the Buyer Project and Image was held today, with the objective of generating business, considering that the fair is the enabling environment for closer trade relations with the international market.
Buyers were invited from the following countries: Aruba, Australia, Bahrain, Bolivia, Chile, Colombia, Costa Rica, Curaçao, El Salvador, Grenada, Guyana, Guatemala, Haiti, Honduras, Jamaica, Mexico, Mozambique, Panama, Peru, Portugal, the Dominican Republic, Suriname, Trinidad and Tobago. The meeting was attended by journalists and opinion leaders from South Africa, Argentina, Spain, the United States, France, Italy, Paraguay and the United Kingdom.
INTERNATIONAL FORUM OF ARCHITECTURE AND CONSTRUCTION: TRIBUTE TO PARTNERS AND LECTURES WITH INTERNATIONAL GUESTS
The expectation was high for the opening ceremony of the first day of the INTERNATIONAL FORUM OF ARCHITECTURE AND CONSTRUCTION, which began with the pronouncement of the chairman of ANFACER Antonio Carlos Kieling, followed by a brief speech by Eliana Sanches, from Grupo Abril and Noura Van Dijk, acting chairman of the Association of Interior Designers (ABD).
Antonio Carlos Kieling asked for permission to break the protocol and to pay an emotional tribute to the partners of EXPO REVESTIR and the INTERNATIONAL FORUM OF ARCHITECTURE AND CONSTRUCTION in this inspiring trajectory of 15 years. They are partners who have helped build the success of events. Brunete Fraccaroli, Roberto Negreti, Carolina Szabó, Noura van Dijk and Renata Amaral. Angelo Derenze of D&D and Eliana Sanches of Casa Claudia were also honored with the award.
The program of the INTERIOR DESIGNER DAY continued with the ABD Panel, which discussed the theme “After All, What Changes with the Recognition of the Interior Designer Profession?” The debate, led by Noura van Dijk, president-in-office of Brazilian ABD, was mediated by Victor Megido, Director of the European Institute of Design (IED), and attended by Renata Amaral, President of ABD (2013 – 2017), Ricardo Izar – federal deputy and author of Law 13.369 and Walter Vittar, Political Consultant.
“It has been 18 years since the last profession regulation in Brazil. The change in the presidency has contributed to the sanction of the project, which is so important that took only four years to materialize – normally such a process takes more than 10 years,” said Ricardo Izar, federal deputy.
With the theme “The Practice of the Interior Designer’s Profession and the Forms of Negotiation in the US,” Charrisse Johnston, President of the National Board of Directors of the American Society of Interior Designers (ASID), gave an overview of how the profession works in the United States. Charrisse holds a degree of Behavioral Science from Johns Hopkins University and an MBA in Management and Marketing from Columbia University, and is a Certified Professional in the Interior Design Extension Program at the University of California (UCLA).
To end the electrifying schedule, Frenchman Vincent Gregorie grabbed the attention of the qualified public that attends the Forum to talk about trends. Vincent holds a degree in Interior and Industrial Design from Ecole Camondo in Paris and is the Creative Director at NellyRodi, a trend research agency in 16 countries with correspondents across the globe to anticipate and decode consumer behavior. The trendsetter talked about Design Trends, Decoration and Style for 2018/19.
CASA VOGUE PROMOTED BRUNCH FOR GUESTS ON THE MAGAZINE ROOFTOP
Casa Vogue magazine celebrated its participation in the 15th edition of EXPO REVESTIR with the Rooftop Casa Vogue environment. Trendy, the space presented a collection of surface design signed by the stylist Glória Coelho for DellAnno.
FINE MIXTURE BETWEEN COVERINGS, DESIGN AND DÉCOR
A series with big names in design, architecture, lighting and interior design marks the fantastic talks that take place during the 15th edition of EXPO REVESTIR. The purpose of the meetings is to present the convergence between the coverings with everything that composes and finishes the architecture and decoration projects. Therefore, the stage of lectures of High Design Space received the architect Camila Klein, who talked about the trends and what currently involves the world of architecture.
At the end of the afternoon, a lecture was given by interior designer Joia Bergamo. Through the end of the Architecture and Construction Fashion Week, the High Design – Home & Office Expo booth receives professionals such as Light Designer Maneco Quinderé, who will talk tomorrow (March 8th, 2pm). At 5 pm, Bruno Freitas, from Lilliput Maquetes will speak and on the 9th, designer Sérgio Matos comes on stage at 12pm, followed by Maurício Lamosa, from Estudiobola. The last one to present will be the designer Guto Indio da Costa. The High Design Space is located at booth 950.
EXPO REVESTIR: THE IMPERATIVE TRENDS OF THE 15TH EDITION
The main trends star in the 15th edition of ARCHITECTURE AND CONSTRUCTION FASHION WEEK — coverings that propose three-dimensionality and the well-worn industrial look stand out. The universe of colors is also present in the main introductions. The event will take place until March 10th at the Transamerica Expo Center.