CTEF Spreads the Word about Certified Tile Installers via New Website

Pendleton, SC – December 2, 2016 – The Ceramic Tile Education Foundation (CTEF) has launched a new website to better communicate the value of ceramic tile education and certified tile installation to homeowners, architects, design specifiers, dealers, distributors and tile installation contractors.

ctef_logo_final_cmyk-120409Visitors to www.ceramictilefoundation.org, CTEF’s new website URL, will discover many features that enhance their user experience and make finding and learning about Certified Tile Installers easier. More specifically,

  • The site is SSL (Secure Sockets Layer) enabled. This is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and the visitor’s browser remain private and integral.
  • The site features responsive design so visitors can easily navigate the content regardless of the device they use – desktop, mobile device or tablet.
  • Site search helps visitors easily locate content within the website.
  • A Google maps based zip code locator allows visitors to find Certified Tile Installers around the country.
  • The CTEF Blog publishes weekly content describing quality tile installation best practices and success stories. It includes a monthly series where CTEF Director of Certification and Training Scott Carothers specifically addresses tile installation questions.
  • A calendar of upcoming training and certification events with online registration and secure payment through PayPal.

“The newly launched CTEF website takes the mission of the organization to a new level,” says Scott Carothers, CTEF director of training and certification. “It allows us to explain why tile installation certification is so important and reach new audiences. Not just new tile contractors to certify, but also homeowners, architects, designers, dealers, and distributors who all benefit from quality tile installation.”

Visitors to the CTEF website will find educational resources about tile installation, answers to Frequently Asked Questions about certification, and downloadable information kits about becoming a Certified Tile Installer and tile installation tip sheets.

The mission of the Ceramic Tile Education Foundation is as follows:

CTEF will expand the knowledge of professional ceramic tile installation through training, education, and certification. CTEF will promote the applicable industry standards to new and experienced tile installers, architects, designers, builders, and tile industry related people. CTEF will actively encourage individuals to enter a career as a ceramic tile installer. The overall goal of CTEF’s activities is to raise the quality of ceramic tile installation.

The Ceramic Tile Education Foundation (CTEF) is supported by all segments of the ceramic tile industry. CTEF is headquartered in Pendleton, South Carolina, near Clemson University and in close proximity to the offices of the Tile Council of North America (TCNA). This has allowed for the Foundation to provide visitors who receive educational training a unique opportunity to visit with TCNA leaders.

For more information about CTEF and how to become a corporate sponsor, visit https://www.ceramictilefoundation.org/become-a-ctef-corporate-sponsor-benefits.

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About the Ceramic Tile Education Foundation

The Ceramic Tile Education Foundation (CTEF) provides education and installer certification for professionals working in the ceramic tile and stone industry. Certification programs include the CTEF Certified Tile Installer (CTI) program which is the only third-party assessment of installer skill and knowledge to be recognized by the tile industry, and the Advanced Certifications for Tile Installers (ACT). For more information, visit https://www.ceramictilefoundation.org.

LATICRETE Co-Founder Lillian Rosenstock Rothberg passes away

Bethany, CT—LATICRETE co-founder and wife of the late Dr. Henry M. Rothberg, Lillian Rosenstock Rothberg, passed away on November 27, 2016. Throughout her impressive life, Mrs. Rothberg remained the bedrock upon which the Rothberg family legacy was built and the inspiration for the values instilled in the family-owned company, LATICRETE. She was 91years old.

Lillian Rosenstock Rothberg with husband Dr. Henry Rothberg, co-founders of LATICRETE.

Lillian Rosenstock Rothberg with husband Dr. Henry Rothberg, co-founders of LATICRETE.

Mrs. Rothberg co-founded LATICRETE with her late husband in 1956. While overseeing office and administrative functions in support of her husband’s efforts to champion superior tile and stone adhesives, she also maintained a home and ensured the successful
upbringing of their seven children.
Together, and lovingly, she and her husband established the soul of LATICRETE, shaping it into the family-run and family-oriented business it is today.
“Words cannot express the depth and pain of this loss. Our devoted mother was a true inspiration to all members of the immediate Rothberg and extended LATICRETE family,” said David Rothberg, chairman and chief executive officer of LATICRETE. “She was not
only our loving mom, but was instrumental in the creation of the company’s philosophy and values.”
Ahead of her time, Mrs. Rothberg brilliantly balanced the demands of career, family
and leadership. Without her active involvement, LATICRETE would not be the successful worldwide company it continues to be.
“No matter what we do, our company’s actions are based on family values,” continued
David Rothberg. “And, from the very beginning, our company’s values have been the values born by both my mother and father.”
Outside of her professional life, she was known for her superb insights into human nature, passionate concern for sociopolitical justice and love of literature. She and her husband took pleasure in inspiring young members of their growing family to achieve great things. Their devotion to mentorship and education led them to contribute 20 scholarships to Dr.
Henry M. Rothberg’s alma mater, the University of South Carolina’s School of Chemical Engineering.
Mrs. Rothberg is survived by her seven children, Irene Rothberg, Henry B. Rothberg, David Rothberg, Deborah Rothberg, Celia Meadow, Dr. Jonathan Rothberg, Michael Rothberg, 19 grandchildren and five great-grandchildren.
An online memorial in remembrance of Lillian Rosenstock Rothberg has been established at http://shurefuneralhome.com/service/lillian-rosenstock-rothberg/ for condolences.
Contributions, in lieu of flowers, may be made in her memory to the Smilow Cancer Center at Yale New Haven Hospital or the Jewish Federation of Greater New Haven.

Schluter celebrates 50 year milestone


Werner Schluter, in the early days of the company

Werner Schluter, in the early days of the company

This year marks the 50th anniversary of Schluter-Systems, a company that has led important innovations and new product developments for tile installations globally.  It is not a stretch to say that Schluter products have fundamentally changed the way tiles are installed over the past five decades.


In 1966 a young master tile setter named Werner Schlüter embarked on his first business venture: founding Schluter Tile. A few years later, Mr. Schlüter developed a product that would revolutionize not only his work as a tile setter, but the industry as a whole: Schluter®-SCHIENE, a metal finishing profile designed to prevent tile edges from chipping. From these humble beginnings the company has evolved to a global organization with seven subsidiaries and 1,100 employees.

With its home base still in Iserlohn, Germany, and its largest North American facility located in Plattsburgh, NY, Schluter-Systems continues to thrive as a family-run business that reaches many countries around the world.  Schluter-Systems North America set up shop in Plattsburgh in 1989 with two employees and a 13,000 square foot warehouse. Today, Schluter-Systems occupies nearly 600,000 square feet of warehouse and office space throughout North America, and employs over 500 people continent-wide.

“I could not have imagined such a development at that time. It all began with five types of products made of brass,” reflected Mr. Schlüter. Over the next several decades, Mr. Schlüter led the company’s evolution from this first product to protect tile edges, to a portfolio of products designed to protect the integrity of tile installations from multiple angles: from underneath, at perimeters and transitions, and within large expanses. The Schluter line of products now consists of more than 10,000 different items.

Here are just some of the industry-changing ideas brought to fruition by Schluter-Systems:

1982: Drainage for all seasons

Designed for exterior balconies and terraces, the Schluter®-TROBA drainage system enables water to flow freely to the sloped waterproofing layer and on to the designated drainage area.

1985: Movement without cracks

In 1985 the Schluter®-DILEX profile series is introduced, allowing for the possibility of constructing long-term, maintenance-free movement joints within large expanses of tile.

1987: Uncoupling

One of the most influential advancements in the tile industry is the introduction of the uncoupling membrane, Schluter®-DITRA. DITRA prevents any movement and stress that occurs in the subfloor from transferring through to the tile above, thus preventing cracked tiles and grout.

1987: Bonded waterproofing membrane

That same year, Schluter®-KERDI, a pliable sheet-applied bonded waterproof membrane hits the market. Unlike traditional waterproofing, KERDI is bonded to the substrate and allows for the direct application of tile using the thin-set method.

1998: Continuous screed system

1998 welcomes Schluter®-BEKOTEC, a lightweight modular screed system for producing permanent flooring assemblies that are free from cracks. BEKOTEC allows the installation of continuous screed surfaces without any control joints or wire reinforcement and accommodates hydronic radiant heating tubes.

2001: The integrated bonding flange

The revolutionary Schluter®-KERDI-DRAIN is developed with an integrated bonding flange that allows for a watertight connection to KERDI, and other bonded waterproof membranes, at the top of the assembly.

2010: Substrate, building panel, bonded waterproofing

Schluter®-KERDI-BOARD building panels allow for the creation of a broad range of tile-ready substrates and building elements that are flat, level, plumb, and square. KERDI-BOARD is waterproof and temperature-resistant, lightweight and easy to handle, and quick and easy to install.

2011: Low-profile linear floor drain

Schluter®-KERDI-LINE is a low profile linear floor drain specifically designed for bonded waterproofing assemblies. KERDI-LINE can be installed adjacent to walls or at intermediate locations in showers, wet rooms, and other applications that require waterproofing and drainage.

2014: Electric floor warming system with integrated uncoupling

Schluter®-DITRA-HEAT is the only electric floor warming system that directly incorporates uncoupling technology to ensure that heated floors aren’t susceptible to cracked tiles and grout. Cables can be placed wherever heat is desired for customized heating zones, and no leveling compounds are required, for a quick and easy installation.

2016: A new alternative to tile baseboards

Schluter®-DESIGNBASE is a great metal alternative to traditional baseboards as it features a clean, polished look, and is easily attached to the wall using a suitable adhesive, like KERDI-FIX.

Mr. Schlüter’s motto has always been: “By the installer, for the installer.” 50 years later, these words continue to form the foundation of Schluter-Systems’ approach to all product development.



Tile of Spain’s “Passport To Creativity” Contest Now Open for Entries

Tile of Spain contest

Tile of Spain, the international brand representing 125 ceramic tile manufacturers belonging to the Spanish Ceramic Tile Manufacturers’ Association (ASCER), is now accepting entries for the fifth annual “Passport to Creativity” contest.


The contest gives architects and interior designers an opportunity to enter to win a free trip to Spain. Winners will participate in a February 2017 architectural excursion where they will earn CEU credits and have a chance to visit Cevisama 2017, the International Ceramic Tile and Bath Furnishing Show in Valencia, Spain.


Passport to Creativity has been a popular contest amongst architects and designers for the past five years,” states Rocamador Rubio Gomez, representative for Tile of Spain. “The submission process allows for these talented individuals to be creative, while also sparking design ideas for future projects. We are looking forward to see what creative entries we receive this year!”


To enter, Tile of Spain asks architects and interior designers to be creative and submit a picture of themselves with Spanish Tile. The tile can be a photo, a catalog or even a sample of Spanish Tile. Photos can be downloaded from the Inspiration Gallery at tileofspainusa.com. Be imaginative, and have fun!


The Tile of Spain 2017 Passport to Creativity Tour, running February 19th to 24th, 2017, includes time to explore beautiful Spain while experiencing its world-famous culture including the culinary arts, historical sites and attractions with architectural and design significance. The trip also includes a guided visit to Cevisama 2017, factory and booth tours and an exclusive press conference. All participants will earn CEU credits.


For complete rules, and details on how to enter “Passport to Creativity”, please visit www.tileofspainusa.com/contest. Entries will be accepted through November 30, 2016.

Stay connected with Tile of Spain on Facebook, Twitter, Pinterest, Google+ and Instagram for up-to-date information about Spanish tile manufacturers and ceramic trends.


“TEC® Me Away” Vacation Getaway Sweepstakes is open to flooring and tile contractors through November 15, 2016

AURORA, IL… Big-buck hunting, back-country fishing, the beautiful beaches of Riviera Maya or the refined wine-tasting and gourmet food of Napa, California could be in the future for one lucky flooring or tile contractor, courtesy of TEC®!

TEC® is offering the “TEC® Me Away” Vacation Getaway Sweepstakes in appreciation of hard working flooring and tile contractors. One winner can choose one of the following exotic vacations:

·       Big-Buck Hunting Ranch Adventure – the winner receives travel and accommodations, plus the chance to hunt, by either bow or rifle, Canadian whitetail trophy bucks at a private ranch in Three Lakes, Wis.

·       Guided Fishing Excursion – a winner and guest stay five nights in Islamorada, Fla.; the vacation includes a day of reef fishing on a sport fish boat, a day of back-country fishing, and a day of flats fishing on skiff.

·       Riviera Maya All Inclusive Resort – a winner and guest receive travel and accommodations for seven nights at one of the most beautiful coastlines in the world.

·       Napa Wine Country Tour – travel and accommodations for a winner and guest for a four-night stay; the prize includes tickets for the Napa Valley wine train.

Each getaway represents a value of up to $5,000.

tecsweepstakesimageThe “TEC Me Away” Vacation Getaway Sweepstakes runs October 1 through November 15, 2016. One random winner will be selected on November 27, 2016.

The different ways a flooring or tile contractor can enter for a chance to win the sweepstakes include: purchasing participating TEC products at a TEC distributor (from a list provided at www.tecspecialty.com/win) and then uploading the receipts using the mobile-friendly website, or mailing in the receipts to H.B. Fuller Construction Products headquarters with the printed form found on the TEC website; or entering without purchase by mailing a 3”x5” notecard to H.B. Fuller Construction Products following the directions on the TEC website.

The sweepstakes allow one entry per day per person, one entry per receipt. The “TEC Me Away” Vacation Getaway Sweepstakes is limited to fulltime flooring or tile contractors who are legal residents of the U.S. and 21 years or older. No purchase or payment of any kind is ntec-mobile-banner-contractors082316ecessary to enter or win. A purchase will not increase anyone’s chances of winning.

For the full rules and other information for the “TEC Me Away” Vacation Getaway Sweepstakes, visit www.tecspecialty.com/win

The TEC brand (www.tecspecialty.com) is offered by H.B. Fuller Construction Products Inc. – a leading provider of technologically-advanced construction materials and solutions to the commercial, industrial and residential construction industry. Headquartered in Aurora, Illinois, the company’s recognized and trusted brands – TEC®, CHAPCO®, Grout Boost®, ProSpec®, Foster®, and others – are available through an extensive network of distributors and dealers, as well as home improvement retailers. For more information, visit www.hbfuller-cp.com.

NAC offers October special on SubSeal® Liquid Waterproofing Membrane 

The NAC special for the month of October is SubSeal® Liquid Waterproofing Membrane, a stand-alone waterproofing membrane that can be used for interior and exterior applications and as part of NAC’s Extreme Waterproofing Systems for exterior decks or bathroom installations.

Beginning October 3, get 10% off all orders of SubSeal® with a minimum purchase of 10 units.  Mix or match 1 gallon or 5 gallon pails.

SubSeal® is a one part, ready-to-use elastomeric waterproofing membrane which also functions as a sealant, stand-alone crack suppressant and moisture barrier for hard surface, resilient and wood flooring.  Suitable for interior and exterior use, SubSeal® is easily applied, dries quickly and forms a continuous and impermeable barrier for long lasting waterproof protection.

Click here for more info about SubSeal®.
Orders must be received by Monday October 31, 2016 to qualify.  Some restrictions apply.  Contact NAC at 800-633-4622 for complete rules and conditions.

Cersaie: Day 4 – on-the-scene report by Joseph Lundgren Consulting


Joe Lundgren of Joseph Lundgren Consulting

Joe Lundgren of Joseph Lundgren Consulting

NTCA affiliate member Joseph Lundgren Consulting on the scene in Bologna at the Cersaie expo. Here’s his Day 4 and final report of the highlights of the show. All factories are Italian, unless otherwise indicated. You can see all Joseph Lundgren Consulting  past notes on his website, including Coverings and Cersaie Day One, Two, and Three at: https://josephlundgrenconsulting.com/trade-show-notes-2/


Day Four

Well this was the last day of the show for me and it was great! Below you will find the notes below from Day Four, but also my summary.


  • The show did offer us some new looks in fabrics, which will be exciting for our market and how we incorporate them into projects.
  • In addition, the trend of larger tiles continues as we also learn how to properly install them through: The Advanced Certifications for Tile Installers (ACT): http://www.tilecertifications.com
  • The concrete and wood trends continue as new generations are developed. In addition, we saw some new slate looks and plenty of rectilinear wall tiles and three-dimensional decos. The 2 cm pavers for exterior installations are here to stay, and will eventually displace the traditional concrete and cement used by landscape architects. The most prevalent products were slabs ranging from 3 mm – 20 mm (2cm) and as large as 5′ x 10′.

Hall 26

Tonalite: This company showed a range of wall tile sizes and shapes that can create awesome feature walls.

Azteca – This Spanish producer has a very cool wall tile in a large format with a fabric design and mica sprinkled in, plus a matching floor.

Ariostea – WOW, Slabs 5′ x 10′, and they are awesome!

Mainzu – Nice wall tile line from this Spanish producer, with a clean, contemporary look and nice modern decos.

For more information, visit Joseph Lundgren Consulting, email: [email protected]; phone 214-641-7773;  web: www.JosephLundgrenConsulting.com



Cersaie: Day 3 – on-the-scene report by Joseph  Lundgren Consulting

NTCA affiliate member Joseph Lundgren Consulting on the scene in Bologna at the Cersaie expo. Here’s his Day 3 report of the highlights of the show. All factories are Italian, unless otherwise indicated. You can see all Joseph Lundgren Consulting  past notes on his website, including Coverings and Cersaie Day One and Two, at: https://josephlundgrenconsulting.com/trade-show-notes-2/


Joe Lundgren of Joseph Lundgren Consulting

Joe Lundgren of Joseph Lundgren Consulting

Day Three

I think we are seeing a slight revival in slate. I’ve seen it in more than a few booths. Maybe we have pulled slate from the initial ink-jet tiles we were all so impressed with, that some companies feel it’s time to re-introduce it?


Hall 19

Dune: A Spanish factory

  • Shapes – 8” x 8” three-dimensional decorative for wall use.
  • Atelier – Wall tile in a 3” x 6” and 3” x 12” is a nice color palette with the chair rail and a jolly.
  • Purity – 2” x 6” and 4” x 16” tiles with modern decos and an undulated field tile which we are seeing a lot of;not particularly meeting the needs for a modern sleek look.
  • 3-D tile – This is an interesting concept in a 2” x 2” mosaic with three-dimensional shapes done with ink jet in a variety of different colors and textures achieved with the ink.

Recer: This factory out of Portugal impressed me with a 6” x 12” and 12” x 24” wall . The color palette is awesome and different from anything I’ve seen in the show. And for those of you that go to check it out, the tag line did not influence me at all. Which was, “another brick in the wall.” Gotta love Pink Floyd !

Mosavit and Onyx: These two Spanish factories always have a nice blend of mosaics to choose from

Imex: This company is out of Thailand. They have what they claim is a patented glass process of float glass and powder mixed together that creates a unique look in their Cemento and Andes lines.

Absolut Keramika: Before you get excited no it’s not vodka! This Spanish factory had a couple interesting lines that they named the all-too-familiar Chicago and Michigan. Yes it’s kind of pedestrian, but if we move past that, it’s an interesting rectangle wall with a great soft color palette and contemporary decos.

Saloni: Once again this Spanish factory is showing a lot of three-dimensional decos that bring a crowd and the Iter line has some different shapes.


Hall 20

Vallelunga: Segni –  Wall tile in a 4” x 12”. It’s a cool concept with a glossy and textured concrete mix.

41 zero 42:  Pietra 41- Fun in contemporary blend of graphics and a great modern color palette. I really like the Hipster Gray with the blue tinge.


  • Bits and Pieces -A great product line with a lot of different sizes and color palette. The Pewter Smoke and Peat Brown are great colors.
  • Claymood: -A soft concrete look; the sand and taupe color are great for the U.S. market.

The Valentino Collection by Piemme: Elegance – marble colors are awesome

Ragno:  Real stone is a very nice mix of different stone graphics, and the limestone is very nice – specifically the Jerusalem.

La Fabbrica: Kimberly is a very nice line that has a metal oxide mix with a polished wall and matte floor.

Fap: Maku – Stone mix has a perfect color palette, with sizes in 3” x 12” all the way to a 30” x 30”. The textured is definitely a winner.

Caesar: Portraits – Wow this is a nice blend of stone graphics with a wide array of faces in a beautiful color palette with sizes from 12” x 24” to 48” x 96”.

Dura Tile: This Turkish factory added the 8” x 48” size pressed, and has developed some nice wood lines.

Kale/Kale Italia: the Italian arm of the Turkey-based manufacturer.

  • Provenza – A nice soft cement luck with the contemporary twist.
  • Malachite – Stone look in a silver and gold co
  • lor which is more of a Crema Marfil with a color replicating the Turkish Mink stone.
  • Padana- A 8” x 48” concrete look which is interesting.
  • Cosy – Wood look in 8” x 48” with a nice range.
  • Extra wood – More of a traditional wood look.


  • Listoni – Nice; check it out.
  • Collettiva -A nice stone mix.
  • Groove – A 4” x 12” wall with a nice color palette.

For more information, visit Joseph Lundgren Consulting, email: [email protected], phone 214-641-7773; web: www.JosephLundgrenConsulting.com.



Cersaie: Day 2 on-the-scene report by Joseph Lundgren Consulting

NTCA affiliate member Joseph Lundgren Consulting on the scene in Bologna at the Cersaie expo. Here’s his Day 2 report of the highlights of the show. All factories are Italian, unless otherwise indicated. You can see all Joe Lundgren’s  past notes on his website, including Coverings and Cersaie Day One, at: https://josephlundgrenconsulting.com/trade-show-notes-2/

Joe Lundgren of Joseph Lundgren Consulting

Joe Lundgren of Joseph Lundgren Consulting

Day Two

Can you say FABRIC? Yes it’s back! I thought I saw something unique at the first booth then I realized it was this year’s theme.  I had one factory try and tell me it was going to replace all our carpet sales in the U.S. Yeah, I would like to see that, but maybe standing at the show for two days got to him! Also, the rectilinear wall is still here but lots of undulated looks. I guess that helps on recovery in the plants but we need more contemporary looks.  Of course I would be remiss not to mention the various concrete, marble and wood looks we are seeing!

Hall 22

Made +39:  Brick is awesome. Loved the wall options

CE.SI. : Another company with a multitude of wall tiles in a range of rectangular sizes.


Hall 16

Serenissima: Tahoe – real nice wood.

Cercom: Stonebox –  hmmm familiar name and concept, but nice blend of various stones, colors and sizes.

Saime: Brera – Nice clean concrete

ABF:  Interno – BIG, BIG, BIG 64″x 128″ slab in 7mm.

ABK: Alpes – Nice graphic with an interesting lappato finish and simple color palette.

Sant Agostino:

  • Tailor Art – Very nice fabric with a plaid that looks great, very nice texture.
  • Tulip – Glossy wood, it looks great.  Will it sell? I think in some applications it would be elegant.

Hall 18

Mariner:  Main Stone – Beautiful marble look, I love the Ice color.

STN: This low-cost Spanish factory offers good quality and service.

Kronos: Namur Vintage – I’m not a fan of the scalloped edges, but the black is nice!

Sichenia:  Canvas — Wow, nice fabric look in five color and nine patterns! The 4” x 12” the factories are doing in the fabric looks are very nice.

Fioranese:  Marmorea – Excellent marble look with all of the colors we need for our market; the Grigio is right on!

Coem – I have to say I love this factory (as well as Fioranese) I have one of their products throughout my entire downstairs at home.

  • Carduso -Awesome visual, the color palette is perfect with a white and the Antracite is awesome.
  • Patchwork – Another take on fabric that is nice. It’s softer than the others I have seen and will definitely do well.
  • Borgogna Mix – Love the blend of stones; nicely done.
  • Pietra Sabbiosa – Limestone look, palette and size mix is perfect.


  • Room – Another great fabric look, they take it into a tweed look that’s nice.
  • Brick Atelier – 4” x 12” wall line with excellent colors a chair rail and a jolly! It’s a nice crisp line. So many others are trying to spin a modern look with an undulated surface which doesn’t flow.

Hall 32 

Gani:  Great marble looks with a process that is not just ink…..

Charisma: Great mosaic looks in a wide range of colors and shapes.


Joe Lundgren of Joseph Lundgren Consulting

Joe Lundgren of Joseph Lundgren Consulting

Hall 25

Natucer: The extruded decos from this Spanish producer are cool.


  • Majestic – Marble look that is very nice.
  • Nori – A directional concrete look, the Nero is a great color.

Decocer: This Spanish factory has done well with the wall looks for the U.S. market, they “get” the rectilinear look.


  • Street Walk – Kind of a cross between concrete and metal, reminded me of Tau’s Corten.
  • Rafters – A busy wood for those that like that.

Self Made: Nice range of wall tiles.


Hall 26


  • Tusson -Another fabric look, but don’t let the carpet in the booth fool you! The colors have a small colored thread that is an interesting twist (no pun intended).
  • Evolution -Nice, with a wide range of decos.
  • Context – This was previewed last year and starting shipping in the spring; very nice!

For more information, visit Joseph Lundgren Consulting, email: [email protected]; phone 214-641-7773;  web: www.JosephLundgrenConsulting.com






A Day-By-Day Report at Cersaie by Joseph Lundgren Consulting: Day One

NTCA affiliate member Joseph Lundgren Consulting on the scene in Bologna at the Cersaie expo. Here’s his day-by-day report of the highlights of the show. All factories are Italian, unless otherwise indicated.

Joe Lundgren of Joseph Lundgren Consulting

Joe Lundgren of Joseph Lundgren Consulting

Here we are at another Cersaie and day one is complete.  For those of you at the show, these are highlights for you to review on your travels.  Also remember there is free wifi at the show — Cersaie password: cersaie2016. Don’t forget to download the Cersaie app; it’s very helpful.

For those receiving this and not on the list you will be able to see these products as companies add them to their websites, and as your representatives bring them to the states.

Here are my opinions. You can see all my past notes on my website at:



Day One

I went off the beaten path and started at a few booths before I went back to the usual path.

Some thoughts thus far:

Thankfully the show was not full of hexagons, chevrons and brick looks.  However, you will find your share of large thin panels or slabs, whether made with Lamina technology (by System) or Continua (by Sacmi). For the sake of names, I will refer to them as slabs as we see more companies like The Size moving to thicker sizes (2 cm) to compete with granite, marbles and quartz. Also, we see our fair share of 2 cm products targeted at the landscape business continuing to grow as some U.S. manufacturers are choosing to make these stateside to save on freight and duties (Florim and Del Conca).


Hall 25-Cerdomus

Luca and his team did a great job and once again set some high goals for others.

  • Perla Nera – nice visual and the Marrone is an awesome color.
  • Materia – another great look
  • Kendo – is still hot from last year.
  • Arpege – with the Pietra Marfil is a great take on a marble look.
  • Jaipur – is a stone mix , its a strong graphic but nice.  I loved the reaction on the glazes.
  • Pulpis – added more colors the Grigio is right on.
  • Oxida – another great visual and colors.
  • Sequoia-five strong colors in an 8”x 48” and 24” x 48”.
  • Mowa – five main colors with a spin on five more with a blend of colors.
  • Othello – great wood look in eight colors and a texture called “grip” that is nice for exteriors.
  • Suite 63 – twelve colors yes that many, a nice contemporary spin on wood.
  • Blake – another wood that is simple, but elegant.
  • Extreme –  a wood with a ribbed finish that’s interesting, but not sure it’s for our market.

Mirage: Rev – a nice tweed concrete look.


  • Spaces – a take on slate, yes it’s back in some nice large sizes.
  • Chalet Wood it a nice wood look, kind of “knotty” but unique in an 8” x 48” and 8” x 71”.
  • Infinito 2.0 matte and glossy 6.5 mm. I liked the deco options with “Match.”
  • Dream – another nice slab option


Hall 36 

Energie Ker: H24 –  is a nice brushed concrete.

Nexo/Cobsa has a nice range of rectangular wall tiles which we all see growing in the U.S. market.

Keros Ceramica – Liked the wall in 8”x 20” from this Spanish factory.


  • District – very cool concept, loved the brick size with the mica.
  • Factory – simple clean concrete.


  • Simple flat concrete for those still in the market.
  • Fusion – a directional fabric look that is simple but nice for those that do not have it already.

Tagina: Contract – I love the Foresta colors.

Del Conca 

  • There are cool motorcycles and bicycles in the booth — which they are known for having crowd- pleasing props. Continua is on the way, and they are previewing some lines in multiple sizes and textures, very nice.
  • Pandora – very clean line coming in spring 2017.


  • Fashion Wood and Trend – cool concrete and wood look.
  • Majolica – very nice wall to go with the color palette.

Imola:  Genius – well it’s just genius  — very nice. A mix of three different stones with a nice wall line.

Emil:  Piase – another concrete, but with a nice veining


Hall 15

Gamma Due – Ornamenta

I love what this company has done with its identity, from being the world’s leader in third-fire decos (still is in my opinion) and created Ornamenta.

  • 80’s – contemporary extruded product unique.
  • Oplus – 3.5 mm with a different take on designs.
  • Raw – awesome wood that is definitely different from the rest.
  • Gone – this is a winner with three colors and twelve patterns, very competitive pricing for this look.

Artistica Due:  An Italian producer that is very competitive, and great looks.

Roca: Fabric – it looks like an aggressive texture, but smooth to the touch. A Spanish factory.

Bouquet by Tres Estilos: Nice wall looks by this traditional third-fire Spanish producer.

Realonda Ceramics:  3D decos from this Spanish company are nice, I know not a volume item for U.S., but a nice to have.


Hall 14

Fiordo: Tracks – a nice take on Limestone

Kerlite:  The “wonderwall” is just too cool !

Sintesi: Digital Tweed — very cool.

Panaria:  Trilogy is very nice.

Margres:  Tool and Edge both hit the mark for our market from this Portuguese factory, part of the Panariagroup.

Cinca:  Nice wall sizes and colors from this Portuguese factory.

Azuliber: Spanish factory

  • Nistos –  nice look in a traditional stone size 16”x 24”.
  • Arcon – three colors in the loved 12”x 24” and 20” x 40”
  • Fossil – another nice look in a 12” x 24” and 20” x 40”.

Metropol: Paint wood is a nice mix of colors from this Spanish factory.

Pamesa: Brickwall has a nice range. A Spanish producer

For more information, visit Joseph Lundgren Consulting, email: [email protected]; phone 214-641-7773;  web: www.JosephLundgrenConsulting.com


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