Total Solutions Plus Announces Keynote Speakers

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Total Solutions Plus is brought to you by the Ceramic Tile Distributors Association, the National Tile Contractors Association, the Tile Council of North America, and the Tile Contractors’ Association of America. This all-industry conference is taking place October 22-25 at the Hyatt Regency Indian Wells Resort & Spa, near Palm Springs, Calif. The purpose of Total Solutions Plus is to annually bring the ceramic tile industry together to network and learn from each other. Distributors, manufacturers, contractors and more will come together to listen to motivational, relevant speakers, participate in education sessions taught by the best of the best in the industry, network with decision makers and enjoy all Indian Wells has to offer. Visit for details and to register.

Joe Calloway, Minds Wide Open

 For more than 30 years, globally-recognized branding and performance expert, Joe Calloway has been a reliable resource for business leaders and entrepreneurs, helping to make good companies great and great companies extraordinary. With a client list that reads like a “Who’s Who” in business, he is trusted by a range of organizations—from small business groups to Coca Cola, IBM and Cadillac—for his astute insight into current business and market trends.

Acknowledged by audiences and industry experts as animated, effective and engaging, Calloway’s unconventional approach to public speaking is applauded for actively involving audiences in interactive keynotes and workshops that challenge assumptions and create new ways of thinking. He is also the author of several ground-breaking business books, including New York Times best-seller, Becoming a Category of One: How Extraordinary Companies Transcend Commodity. Calloway’s new book Magnetic: The Art of Attracting Business was released in November 2015.

Joe Calloway’s engaging and interactive presentations are packed with practical, easy-to-implement ideas and techniques, as well as valuable insight on how to attain and maintain a high performance mindset. Regardless of the size of the company or industry, Calloway demonstrates how to apply the same ways of thinking that enable companies like Apple, Zappos, and Southwest Airlines to constantly innovate, drive momentum and sustain extraordinary success.

Ken Simonson, Construction Outlook: Breaking the Ceiling or Falling through the Floor?
 Kenneth D. Simonson has been chief economist for the Associated General Contractors of America, the leading national construction trade association, since 2001. He provides insight into the economy and what it implies for construction and related industries through frequent media interviews, presentations and The Data DIGest, his weekly one-page e-newsletter.

Ken has more than 40 years of experience analyzing, advocating and communicating about economic and tax issues. Before joining AGC, he was senior economic adviser in the U.S. Small Business Administration’s Office of Advocacy. Earlier, he was vice president and chief economist for the American Trucking Associations. He also worked with the President’s Commission on Industrial Competitiveness, the U.S. Chamber of Commerce, the Federal Home Loan Bank Board and an economic consulting firm.

Ken was the 2012-13 president of the National Association for Business Economics and is active in several other organizations for business economists and researchers. He is co-director of the Tax Economists Forum, a professional meeting group he co-founded in 1982, and is a board member of the Jewish Council for the Aging of Greater Washington.

Ken has a BA in economics from the University of Chicago, an MA from Northwestern University, and he has taken advanced graduate courses at the Université de Paris, Johns Hopkins and Georgetown Universities.

David Okerlund, Obtaining Altitude by Attitude

David Okerlund, a passionate, award-winning, speaker incorporates years of experience as a hospital administrator, national sales manager, newspaper columnist, and communications coach into his messages.  With his mastery of emotional intelligence and situational empathy, he touches audiences in a way that they will never forget.

  • David has given over 2,500 speeches to over 1,000,000 people without one disappointed client.
  • Twice he finished in the final three of the World Championship of Public Speaking, a contest of over 20,000 individuals from over thirty countries.
  • He taught speech and debate at Oxford University in England and was asked to debate Patrick Buchanan at the prestigious Oxford University Debate Club.
  • He was inducted into the International Hall of Fame for Speakers in 1984.
  • He helped design a class in Persuasion and Ethics for university graduate students in Minnesota.
  • David Okerlund has been described by Baseball Hall of Fame shortstop Ozzie Smith and others as the “best personal speech coach in the United States.”

Please click here to read more about the speakers and other breakouts during TSP!

Click here to Register for TSP today!

Daltile opens doors to remodeled showrooms in Las Vegas and Denver

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Daltile has officially opened the doors on remodeled showrooms in the Denver and Las Vegas markets. Both locations celebrated with grand opening events last week. A slab yard attached to a traditional gallery setting at both locations provides a single-source resource for local architecture and design communities.

Multifunctional workspaces, tile libraries, hospitality areas and conference rooms were remodeled with design professionals and clientele in mind.

“We wanted to create inviting spaces that inspire our customers,” said Corinthia Runge, manager of gallery and showroom operations for Daltile. “Our new locations were designed by designers, for designers, making it easy to imagine what is possible in any space.”

Las Vegas

In Las Vegas, the 5,800 square-foot tile and stone gallery, visitors are welcomed into the space by a floor-to-ceiling desert cactus mosaic mural that reflects the central Las Vegas location. Exploring the space, products are artfully displayed on floors, walls and partitions.

20160718-DT-VegasGallery0440 20160718-DT-VegasGallery0467 Dal Las VEGAS restroom_35A0107 Dal LAS VEGAS_35A0148 Daltile Las VEGAS_35A0066A loose tile library provides customers with full-size samples to help match and coordinate styles for their projects, and an LCD touch screen lets customers virtually flip through the digital catalog, view inspiration gallery images and build out designs with the tile and stone visualizer tool. The space is accented with a custom chandelier made with tile pieces, bringing further inspiration for guests.

The hospitality area features a stunning diamond-matched Aqua Marine Granite backsplash and bright white Morning Frost ONE Quartz countertops. A more intimate space for designers or architects to consult with clients is provided in the modern conference room showcasing a striking slab tabletop.

Connected to the open, bright showroom is an expansive slab yard housing hundreds of slabs for selection from exotics, to granite and quartz. This offering allows designers to utilize the space as a multi-faceted hub for tile and stone specification from floor to ceiling.

The Las Vegas Tile & Stone Gallery, located at 3345 W. Sunset Road, Suite G, hosted a vintage Las Vegas themed grand opening event on Aug. 3, 2016, to celebrate the new space.



In Denver, the 4,700 square-foot tile and stone showroom, features an entry area with a large stone slab desk with waterfall accent that provides a focal point for visitors to begin their journey through the space. An accompanying fireplace vignette featuring four book-matched slabs warmly welcomes visitors and showcases the striking stone slab offerings.

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An adjacent slab-yard and neighboring Mohawk carpet showroom creates a holistic experience conveniently located in the heart of Denver.

The Daltile Denver Showroom, located at 852 S. Jason St., Unit 8, hosted a “Colorado Local” themed grand opening event on Aug. 4, 2016 to celebrate the showroom remodel.

For more information about the breadth and depth of Daltile product and retail offerings, visit

Crossville Announces Winners for Its 2016 “The Common Thread for the Cure” Scarf Design Contest

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Crossville, Tennessee – Crossville, Inc. has announced the winners of the 2016 The Common Thread for the Cure scarf design contest, a biennial competition held in support of the nonprofit organization that provides practical support for members of the furnishings and interior design industries facing the challenges of breast cancer.

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People’s Choice: “Yin & Yang” by Beatriz Lopez, Chicago, Ill.

“We received lots of entries this year, so it’s really exciting to see how the voting turned out,” states Robin Rhea, Crossville’s director of brand marketing. “We appreciate how our network of distributors and the interior design and tile industry communities rallied to show their creativity in support of this great cause.”

For this year’s competition, there is a Judges’ Choice winner, as well as the People’s Choice winner determined by popular vote.

The Judges’ Choice was selected by a panel of interior design professionals: Kathy Sandler of Nashville, Allan Dallatorre of Los Angeles, Lisa Mende of Charlotte, and Linda Holt of Boston.

Both of the winning designs are being produced as scarves that will be available through Crossville distributors in early September, in anticipation of Breast Cancer Awareness Month in October. The scarf competition is just one of the ways that Crossville carries out its commitment to raising awareness of breast cancer and offering practical contributions to help those in the industry who are struggling with the disease.

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Judge’s Choice: “Love’s Alchemy” by Kerry Steele, Charleston, S.C.

Since 2007, Crossville has donated more than $75,000 to The Common Thread for the Cure.

GranQuartz Acquires Granite City Tool


GranquartzGranQuartz, a leading supplier of tools and equipment to stone fabricators and concrete professionals across the U.S., is excited to announce the acquisition of Granite City Tool, a well-respected stone tool supplier with a long history in the market.
Since 1885 Granite City has distributed cutting tools, abrasives and ancillary products for the stone-cutting and monument industries. Based in St. Cloud, Minnesota, Granite City has built a strong, loyal following among fabricators in the upper Midwest and across the U.S.
GranQuartz claims it has grown to be the largest supplier in the industry with 45 reps and 13 distribution centers strategically placed across the country. This acquisition brings together the company with the greatest reach in the industry with the company with the deepest roots.
“As we look to continue growing and serving the needs of stone fabricators, we see the acquisition of Granite City Tool as the perfect way to better meet the needs of customers, specifically those in the upper Midwest,” said Dan Davidenko, president and CEO of GranQuartz. “The Granite City team has done an excellent job establishing themselves as reliable, trusted resources to their customers, and we are committed to continuing to offer that level of service.”
Granite City Tool president Chuck Sanvik said the company is very pleased. “This acquisition and GranQuartz’s focus on the customer experience ensure that our customers will be well served for years to come.”

The Tile Shop Introduces Design Studio

MINNEAPOLIS, July 19, 2016 (GLOBE NEWSWIRE) — The Tile Shop (NASDAQ:TTS), a specialty retailer of manufactured and natural stone tiles, setting and maintenance materials, and related accessories, today introduced an integrated digital Design Studio capability in all stores and online, allowing customers to personalize and visualize how an entire room or a distinct space will look upon completion of their project. The Design Studio gives customers and sales associates a collaborative platform to create customized 3D design renderings to scale. The Design Studio allows shoppers to input their specific room dimensions, choose from an extensive selection of The Tile Shop’s tile and stone products, trim and grout, visualize various tile layout possibilities and select accompanying furniture and accessories, including lighting.

The Tile Shop Design Studio

The Tile Shop Design Studio

The complimentary Design Studio takes the long established premium shopping experience at The Tile Shop, featuring fully decorated room-size displays and free design services, a significant step further. No appointment is necessary, and shoppers can access the Design Studio with the help of a store associate at any of The Tile Shop’s 118 store locations or independently online via a tablet, desktop or mobile device. Customers can register to use the Design Studio by simply creating an account with an email and password at, where they can also view a brief Design Studio video tutorial and save their projects along the way.

The Tile Shop’s Design Studio provides designers, tile setters, custom homebuilders and other trade professionals the opportunity to easily create and share their ideas with clients in their precise setting, and it arms homeowners with a tool to share their vision with friends, family and professionals providing help or advice on their projects.

Users can create unlimited renderings until they land on the design that they love, and the tool’s collaborative design capability means that anyone who receives a shared plan can edit it directly. Once a final design is chosen, the Design Studio also has the capability to tabulate exact product quantities needed to complete the project.

“With our new design tool, we have significantly improved our capability to simplify the design process for our customers while also bringing their customized ideas to life in an innovative way. However we engage customers — whether it be through a visit to one of our showrooms or online — it’s all part of a seamless tile design and shopping experience,” said Chris Homeister, CEO. “Design Studio creates an all channel, collaborative experience between homeowners, our sales associates and any trade professionals involved with a project. We know consumers want added confidence in their tile selections, and this delivers on that need. We’re excited to deliver an accessible tile design tool that allows our customers to create and share customized inspiration that further enhances The Tile Shop customer experience,” said Homeister.

The Design Studio offers several features and benefits for customers of The Tile Shop, including:

  • A new way to digitally create and visualize how tile and fixtures will look based on exact room dimensions
  • Collaborative design and project clarity – all plans can be shared and any recipient can make design changes and suggestions
  • Quick and simple online or in-store registration
  • Capability to select an extensive selection of The Tile Shop’s most popular tiles in a variety of shapes, patterns, sizes, colors, designs and materials, including marble, travertine, ceramic, glass, granite, metal, porcelain, faux wood, onyx, quartzite, sandstone, limestone and more
  • Option to change the tile layout of a floor or wall surface at the click of a button – from horizontal to vertical to herringbone
  • Ability to select from multiple grout colors
  • Option to incorporate illustrative fixtures such as lights, mirrors, bathtubs and vanities to create a complete room design
  • Simplified way to take designs and turn them into product orders for the exact quantities needed

Additionally, shoppers can request a cost estimate for an individual Design Studio rendering by sending it directly to The Tile Shop showroom in their area or by submitting it online at, and an associate will follow up to provide a project estimate. Alternatively, they can send renderings directly to their preferred Trade Pro for an estimate.

The Tile Shop simplifies tile shopping with the help of expert associates who can identify customer project needs, provide product recommendations and offer project planning and design suggestions, making it easy to purchase exactly what’s needed to transform a space.

About The Tile Shop
Founded in 1985, The Tile Shop is a specialty retailer of manufactured and natural stone tiles, setting and maintenance materials, and related accessories in the United States. The Company offers a wide selection of high quality products, exclusive designs, knowledgeable staff, home décor ideas and exceptional customer service, in an extensive showroom environment with more than 50 full-room tiled displays. The Tile Shop is a proud member of the American Society of Interior Designers (ASID), National Association of Homebuilders (NAHB), and the National Tile Contractors Association (NTCA). The Tile Shop currently operates 118 stores in 31 states, with an average size of 21,700 square feet. The Tile Shop also sells products online at Join The Tile Shop (#thetileshop) on Facebook, Instagram, Pinterest and Twitter.

Bostik Appoints Michael Zaccardelli as Sales Director, North America

Bostik, Inc. (, one of the world’s largest manufacturers of adhesives and sealants, has announced that Michael Zaccardelli has joined the firm’s Consumer & Construction Business Unit as Sales Director, North America.

Michael Zaccardelli, Bostik

Michael Zaccardelli, Bostik

“We looked extensively before finally deciding upon Michael Zaccardelli,” stated Mike Jenkins, Bostik’s Business Director, Consumer & Construction Business Unit for the Americas. “He will immediately lead the Pro Distribution business with Rick Tredwell and Brian Kelly, our regional sales managers, reporting to him.  His focus will be to work with the Pro Distribution team in the U.S. and Canada to fully leverage our organizational resources and tools toward achievement of our annual Sales Plan. Additionally, Mike and team will build out our long-term sales strategy to align with our business mission to drive double-digit annual growth.”

Zaccardelli comes to Bostik with major building materials experience, after spending 17 years with Knauf Insulation. He started out for that firm as a salesperson, moving on to become marketing manager and ultimately, National Sales Manager. “I’ve been fortunate to be on great teams with dynamic and forward-minded people,” he stated. “I believe that all sales involve offering customers not just product, but strong business solutions. To be a good salesperson, one must first be a good listener.”

Originally from Ohio, Zaccardelli entered the business area, bringing his engineering degree to U.S. Gypsum, where he worked for eleven years. “Throughout my career, I’ve learned that working with a strategic business plan, works,” he stated. “We want to build long-term, well thought-out relationships with progressive customers. Bostik is a great fit for me, as the company’s overall product and program offerings are second to none. The national sales team is already very good; my goal is to work hard to make it even better. We intend to grow.”

American Olean unveils contemporary takes on classic styles

Fortify, from AO's Entourage line

DALLAS (July 13, 2016)American Olean continues to build upon its proven reputation in the tile industry with the introduction of four new collections. Inspired by classic materials like cement, brick and natural stone, the latest collections provide a contemporary twist that will elevate both commercial and residential installations.

“Our customers are looking for solutions they can trust to transform a client’s idea from vision to reality,” said Christy Lee, brand marketing manager, American Olean. “As we continue to bring beautiful, classic and durable designs to the market, we are proud that professionals trust American Olean to help them create impactful designs.”

The new product offerings include: Theoretical, an industrial cement look; Rosendal, a contemporary, rich wood look; Bricktown, a painted brick look; and an expansion to the Entourage mosaic collection, adding five stunning glass tile, and glass & stone blend styles.


New Product Introductions:

Theoretical™ Colorbody™ Porcelain and Glazed Ceramic Mosaic



With a nod to minimalist simplicity, Theoretical by American Olean is inspired by the modern, industrial look of cement. Reimagined with subtle graphic variation for added richness and depth, its versatility makes it perfect for commercial or urban residential applications. Available in 10 neutral hues to complement a range of color palettes and patterns, Theoretical is the perfect foundation for endless design options.


  • Ten neutral colors: Whimsical White, True Beige, Fundamental Gray, Creative Gray, Deep Copper, Ideal Beige, Absolute Brown, Logical Gray, Imaginative Gray and Abstract Black
  • Four sizing options: 24”x24”, 12”x24” and 6”x24” field tile, plus 2”x2” mosaics

 Rosendal™ Colorbody™ Porcelain



A contemporary take on the popular wood-look tile trend, Rosendal by American Olean pulls its inspiration from the clean lines and understated elegance of Scandinavian wood. Soft linear grain runs the length of each piece for visual richness, while a neutral color palette provides a crisp, contemporary aesthetic. Available in two linear sizes, Rosendal adds modern appeal to commercial and residential design alike.

  • Available in four rich colors: Alabaster Motif, Metro Gray, Midtown Beige and Urban Mocha
  • All colors are available in 9”x36” and 6”x36” planks well-suited for floors or walls




Bricktown™ Paver Tile

Inspired by the vintage look of painted brick, Bricktown by American Olean provides a familiar, inviting aesthetic to both walls and floors. The inherently warm appeal and versatile style of brick creates a timeless design that is both modern and minimal. Bricktown highlights this classic look by offering a contemporary variation to traditional brick in neutral tones that complement a variety of textures and settings.

  • Six neutral colors: Arctic Bend, Fawn Terrace, Greige Parkway, Cashmere Court, Chestnut Boulevard and Onyx Crossing
  • Two field tile sizes: 4”x8” and 2”x8”



Fortify, from AO's Entourage line

Fortify, from AO’s Entourage line

A collection of stunning decorative mosaics and wall tile, Entourage products can be used to create striking backsplashes and accent walls for a sophisticated design. Glass, stone, metallic looks and textured tiles blend together in highly original combinations ranging from linear to hexagonal formats. Available in a wealth of rich color options, Entourage products mesmerize with charm and transcend in style. This summer, the collection is adding five styles, expanding the offerings to thirteen unique looks.

  • Five new unique blends offer a striking option for backsplashes and accent walls:

o   Alair™ Marble and Glass Mosaic

  • 2”x4” linear hexagon marble and glass mosaic in six colors: Cotton, Honey, Dove, Slate, Smoke and Mint

o   Crosswood™ Glass Mosaic

  • Hexagonal glass mosaic in four colors: Seagull, Pelican, Sandpiper and Heron

o   Fortify™ Glass Mosaic

  • 12”x12” sheet of block random glass & stone mosaic in five colors: Cloud, Crater, Ember, Ash and Rock

o   Novelty™ Glass Mosaic

  • Herringbone glass mosaic available in six colors: Opal, Onyx, Lapis, Agate, Quartz and Tortoise

o   Refluence™ Glass Mosaic

  • 1”x random linear glass mosaic in six colors: White Cap, Waterfall, Stream, Cavern, Grotto and Torrent

American Olean’s latest collections are inspired and designed with the customer’s needs and style demands in mind. To view all of American Olean’s extensive product offerings, visit


 June 20, 2016. Bethany, CT—LATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced today Emser Tile will distribute LATICRETE products through its nationwide service and distribution network. The partnership provides Emser Tile customers access to LATICRETE premium adhesives, grouts, shower systems, uncoupling products, sealers and cleaners. In turn, LATICRETE gains greater access and exposure to Emser Tile’s significant customer base.

The two family-owned companies share similar values and have seen significant growth in recent years. With its award-winning training programs and technical sales support, LATICRETE offers Emser Tile and its customers excellent service to complement its premium products. In turn, Emser Tile offers LATICRETE expanded access to the residential and commercial contractor market.

Over the past three years, LATICRETE has acquired three companies and expanded the product lines it offers. Similarly, Emser Tile has experienced significant growth over the last few years through market share gains and by expanding its national footprint with the addition of branch service locations.

“This year LATICRETE celebrates its 60th year of building a chemistry of trust with its customers and partners, and we are delighted to celebrate this anniversary by announcing a relationship with our newest partner, Emser Tile,” said LATICRETE Vice President of North America Sales Ron Nash. “Two factors drive our business, the development of innovative products and access to valued customers. LATICRETE provides the former and Emser Tile provides the latter.”

LATICRETE offers a broad range of products and systems covering tile and stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care, including the LATICRETE® SUPERCAP® System. For 60 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials and technology have been field and laboratory proven by architects, engineers, contractors and owners.

Equally important to Emser Tile and its customers, LATICRETE offers a variety of training options. Online, the company offers the LATICRETE UNIVERSITY® e-learning program and “Pro Tips” video series. On-site, the company provides Profit through Knowledge and International Passport to Success technical seminars. LATICRETE is also a provider of AIA/CES continuing education programs.

LATICRETE also offers customers an impressive array of in-field services and technical sales support. The company’s nationwide staff of highly-skilled flooring experts are available 24/7 on job site, in architectural presentations, for specification and residential support, throughout the sales process and conduct extensive training seminars to increase product knowledge.

“The addition of LATICRETE to our offerings is consistent with our strategic plans of partnering with the industry’s best-in-class suppliers and will be an important part of our program moving forward,” said Emser Tile Chief Marketing Officer Bob Baldocchi. “Easy and local access to LATICRETE products throughout our distribution network is a major win for our customers, who are always looking for high-quality products designed for their business. By carrying a full line of LATICRETE products and offering access to the company’s training programs, we can offer new options to meet their every need.”

Established in 1968 and headquartered in Los Angeles, Emser Tile offers a high level of service and a dynamic selection of tile, natural stone, decorative and setting material products designed for both residential and commercial projects and applications. The company has a nationwide service and distribution network that combines the strengths of a national presence with the benefits of local service to quickly respond to changing trends and technologies.

Emser will begin rolling out the full line of LATICRETE products by July 1, 2016


Screen Shot 2016-08-10 at 10.25.42 AM

Screen Shot 2016-08-10 at 10.25.42 AMBethany, CT—LATICRETE, a manufacturer of globally proven construction solutions for the building industry, recently announced the introduction of TRI-LITE™, a lightweight, high-performance, tri-purpose mortar designed for large-and-heavy tile, thin-bed and wall installations.

“We mean it when we say this lightweight large-and-heavy-tile mortar is versatile,” said Jonathan Scott, product manager for adhesives. “TRI-LITE™ is an ideal adhesive mortar for three of the most common tile and stone installations. This, combined with superior non-sag capability, an ultra-creamy consistency and unmatched workability, makes TRI-LITE the ‘go-to’ product for many installations.”

A 30 lb. (13.6 kg.) bag of TRI-LITE provides the same coverage as a 50 lb. (22.7 kg.) bag of traditional mortar, so it’s both easier to transport and easier to trowel. The cutting-edge product exceeds ANSI A118.15, A118.11 and the ISO 13007—C2TES1P1 classification.

TRI-LITE features excellent large-and-heavy-tile (medium bed) performance and can be built up to 3/4″ (19 mm) thick without shrinkage. TRI-LITE is available in 30 lb. (13.6 kg.) bags (grey and white) and is a component of the LATICRETE® 25-Year System Warranty, which provides single-source protection for everything from the substrate to the grout.

TRI-LITE will be available for purchase in July 2016.


LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering tile & stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care including the LATICRETE® SUPERCAP® System. For nearly 60 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials and technology have been field and laboratory proven by architects, engineers, contractors and owners. Offering an array of low VOC and sustainable products, LATICRETE products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by some of the most comprehensive warranties in the industry.


ATLANTA (June 16, 2016) Custom® Building Products returns to HOME FREE, FOX’s unscripted competition series that takes an inspirational turn in Season Two, which premiered on Thursday, June 16 (9:00-10:00 PM ET/PT). This time around instead of competing for themselves, contestants will compete to win their personal hero a dream home. In addition, former NFL player, Heisman Trophy winner and sports analyst Tim Tebow will take the game to a new level, co-hosting alongside famed professional contractor Mike Holmes, who returns for Season Two along with Custom Building Products.

On Season Two of HOME FREE, the competition is bigger and better than ever. Each week, Holmes and Tebow will challenge and motivate the contestants to build a new home, testing their skill levels, will and strategy. The contestants who work the hardest for their hero move forward, while the contestant who doesn’t perform up to code will face elimination. Holmes and Tebow will be with the competitors every step of the way – picking apart their work and demanding they meet their high standards, while also sharing their expertise and guidance to help them reach new heights. When only two remain, they will fight to the finish to win their hero the ultimate dream home, and take home a surprise $100,000 grand prize for themselves.

Custom Building Products, the leading provider of flooring preparation products and tile and stone installation systems, provided Fusion Pro® Single Component® Grout, Versabond® Thinset Mortar, RedGard® Crack Prevention and Waterproofing Membrane, and related products.


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