Atlas Concorde USA is an investment in U.S. manufacturing and provides American consumers with best-in-class solutions for every application

Franklin, TN. (April 19, 2016) – Atlas Concorde, a global leader in the ceramic industry with a mission to provide interior designers, architects, and home owners with ceramic solutions suitable for every destination, has launched Atlas Concorde USA, a ceramic and porcelain tile brand created to blend true American heritage and tradition with Italian cutting-edge design and excellence.

Atlas Concorde USA opened its headquarters and showroom in Franklin, Tennessee to better establish and strengthen American customer relationships built on trust, loyalty and honesty. To ensure an aesthetic appeal in line with market needs and excellent technical performance, the new company is an investment to manufacture in the U.S., which will strengthen the ever-growing global brand.

“All our products will be proudly made in America,” said Atlas Concorde USA, President, Maurizio Mazzotti. “In addition, we’re dedicated to manufacturing at the same high standards set by our Italian parent company so we can continue to offer premium products that made the brand synonymous with quality tiles all over the world.”

To support the Atlas Concorde USA launch, new 2016 collections were developed to express the history of work and entrepreneurship that created and continues to sustain today’s American identity, across every environment, both commercial and residential. The collection includes nine surfaces to enhance modern to traditional spaces: 

·         REDEEM: This wood is representative of the most lived surfaces, hand-treated andworked multiple times to obtain the best personality and rustic effect

·         FRAY: With a complete and modern color palette, this fabric conveys warmth, eleganceand a total feeling of comfort

·         FORGE: A fine combination of industrial and metropolitan with treated metallic shadesto represent modern and urban environments complete with corrosion and oxidation toadd character

·         MOTION: Graphically rich and harmonious surface to dress contemporary spaces with atouch of character and timeless style of veined marble

·         RIDGE: Traditional and rustic mixture of stones that provides natural simplicity giving comfort and personality to spaces

·         PATH: Warmth and naturalness of this vein-cut travertine is particularly suitable even for the most sophisticated and minimal spaces

·         SIGN: This travertine marble is both elegant and natural with delicate veining for spaces with timeless charm and contemporary design

·         GET: Young, metropolitan look with a lived-in effect to decorate indoor residential and commercial spaces

·         EON: This selection of marble is among the most classic and noble materials, with new colors and veins it becomes the perfect look for modern and informal styles

“Our goal is to enhance American living spaces with these innovative U.S.-inspired surfaces,” said Mazzotti. “The collections were designed and created following the U.S. market’s style and trends, to combine history and traditional feel with the latest interior design styles.”

Atlas Concorde, founded in Italy in 1969, is a leader in the ceramic industry that successfully leverages strong leadership, commercial stability and world-class expertise in the style, production and distribution of porcelain surfaces. The company has won the confidence and trust of customers in more than 100 countries, and with continuous innovation has become a point-of-reference for the entire ceramic industry.


Chicago, IL – LATICRETE, a global manufacturer and leader of premium installation and finishing systems for the building industry, continues celebrating “60 Years of Building Chemistry” while demonstrating new and existing products at Coverings 2016 The Global Tile and Stone Experience, in Chicago, April 18 to 21.


image002.jpg“LATICRETE was founded on the importance of building a chemistry of trust with its customers and partners. Providing industry-leading technical and customer support has been a critical element of the success LATICRETE has experienced,” said Sean Boyle, Senior Director of Marketing and Product Management. “We are proud to celebrate our growth and progress in the industry over the last 60 years and to demonstrate some of our newest product lines at Coverings 2016.”


Dr. Henry M. Rothberg, chairman emeritus and founder of LATICRETE, revolutionized installation techniques for the setting of ceramic tile and stone over 60 years ago with his pioneering work in the field of chemical engineering and the “adhesive mortar method.” Dr. Rothberg’s research is now the basis for all modern adhesives used today for the installation of ceramic tile and stone and the company’s anniversary recognizes the significant products and relationships it has built over the last 60 years.


To demonstrate its gratitude, LATICRETE will hold a private party for companies and individuals with which it has built significant relationships over the last 60 years. The event will be held at the House of Blues Chicago.


In addition to celebrating the chemistry of its relationships, LATICRETE will launch STRATA_MAT™ XT and TRI-LITE™ at Coverings 2016. The company will also demonstrate existing tile and natural stone product lines including PERMACOLOR® SelectSTONETECH®HYDRO BAN® Shower SystemsSPARTACOTE®  and STRATA_MATTM.


“STRATA_MAT™ XT and TRI-LITE™ are truly exceptional products,” continued Boyle. “They each offer new options for contactors and distributors in the ceramic tile and natural stone field.”


STRATA_MAT XT is a next-generation, high-performance uncoupling membrane designed specifically for ceramic tile and dimension stone installations to accommodate moisture from beneath tile covering. STRATA_MAT XT provides vapor management, eliminates transmission of in-plane substrate cracks of up-t o 1/8” (3 mm), assists with easier floor layout as chalk lines are easily visible on the surface prior to tile installation. This new product allows installers to see mortar coverage underneath the mat during installation without having to lift and verify.


Available for purchase in July, STRATA_MAT XT also features Mortar Hydration Vents, which create a mechanical bond between the mat and adhesive mortar and allow the mortar to cure faster. This provides a stronger bond of tile and permits faster time to grout when using both modified or unmodified mortars—enabling the use of the appropriate mortar for an installation. Lightweight and easy to carry, STRATA_MAT XT is fast to install with standard tools, suitable for interior non-industrial vehicular traffic applications over concrete substrates and can be used under moisture sensitive stones.


TRI-LITE is a lightweight multi-use, polymer fortified adhesive mortar. Suitable for exterior glue plywood, concrete, concrete block, ceramic tile and stone, gypsum wallboard, cement backer board and brick and concrete masonry.

TRI-LITE offers tremendous utility for non-sag wall installations, large heavy tile installation and the thin-set application of floors. This cutting-edge product exceeds ANSI A118.15, A118.4, and 118.11 ISO 13007 – C2TES1 classification.


Available in May, a single 30 lb (13.6 kg) bag of TRI-LITE provides the same coverage as a 50 lb (22,7 kg) bag of traditional mortar.




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(Chicago, April 18, 2016) In just two years since it opened its US production facilities, Del Conca USA, a subsidiary of Del Conca Group based in Italy, has put in motion plans to double its capacity of porcelain tile production from 32 to 65 million square feet per annum. Even with excellent early indicators, this increase is happening even faster than had been forecasted.

This important industry news was announced today by Mr. Enzo Donald Mularoni, CEO of the Del Conca Group, at Coverings, the most important trade show for the tile and stone industry in North America. According to Mularoni, “We are proud to announce that our positive estimates when we opened our US facilities were not wrong. To the contrary, there has been enough demand to double our production lines in just two years.  This will equate to an increase in our capacity from 32 to 65 million square feet per year and new jobs for the community.” Mularoni continues,“We have already signed contracts with our suppliers and once again the technology will be entirely Italian – making it a perfect combination of Italian and American talent.”

The expansion, with work expected to begin during the second half of 2016, and production to start in early 2017, involves a further investment of 30 million USD both for construction and the purchase of new Italian technology.

To date, the US plant, located in Loudon County (Tennessee), covers 320’000 square feet, but during the course of 2016 it will be expanded to cover 430’000 square feet. This increase of production will also  involve the hiring of additional local personnelAbout 40 new employees, all American nationals, will be hired for the new production lines, in addition to the 85 currently employed.

The installation of two new production lines will be advantageous to the market, not only by increasing production – with the expansion of the range of sizes and styles manufactured – but also in the improvement of services to the American clients, with faster deliveries, etc. The new facilities will be dedicated to the production of large formats and tiles of increased thickness, especially due2, the collection for outdoor installations which is produced in 20 mm thickness and has been very successful in the USA, where porcelain stoneware is being discovered as a superior alternative to concrete and natural stone.

In 2015, import of tiles from Italy to the United States increased by 9.3% in value and 12.8% in quantity with respect to the previous year. In monetary terms, tile imports from Italy are worth 572.8 million dollars. The American market is showing clear signs of recovery and is becoming increasingly sophisticated with a greater demand for products of Italian design.
“This additional investment in the United States, a truly strategic country for us, will allow us to increase our market share, making the entire group stronger,” concludes Mularoni.
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Crossville Announces 2015 Recycling Program Milestones

Screen Shot 2016-04-18 at 9.57.04 AMAll-time Recycling Totals Top 70 Million Pounds of Fired Waste Diverted from Landfills

CROSSVILLE, Tenn. – Officials with domestic tile manufacturer Crossville Inc. have announced the company recycled 16,939,634 pounds of fired porcelain in 2015, bringing the company’s cumulative recycling total to just over 70 million pounds since the 2009 launch of the Tile Take-Back® program and subsequent TOTO USA recycling partnership.

These recycling initiatives are based on the company’s proprietary process for recycling fired porcelain products, including post-consumer materials. Through Tile Take-Back®, Crossville is able to recycle previously installed tile collected from its distribution network, as well as scraps that result from tile cutting during installation, sizing, or sample creation. Through its TOTO partnership, Crossville receives pre-consumer fired porcelain toilets that do not meet quality standards; prior to the partnership, these cast-offs were being sent to landfills for disposal, but now they are recycled for use in manufacturing new tile.

All 70 million-plus cumulative pounds of the recycled material Crossville diverted from landfills have been or will be introduced into the tile production process. This use of recycled material during manufacturing results in Crossville maintaining its status as a net consumer of waste for a fifth consecutive year. Net waste consumption is achieved by using more waste than is created during production.

Here’s the break-out of Crossville’s total of 16,939,634 pounds of fired porcelain recycled in 2015.
* 8,808,043 pounds fired scrap product at the company’s plant (this amount increased substantially from previous years, as the average tile size produced at Crossville’s plants has increased)
* 8,060,180 pounds of TOTO’s scrap porcelain
* 71,411 pounds of post-consumer waste from the Tile Take-Back program

Additionally in 2015, Crossville removed 1,738,973 pounds of filtrate solids from dirty water and recycled back into tile production.

Tile Take-Back® and the TOTO USA partnership are just two of many sustainable practices Crossville maintains company wide. For more information about all of Crossville’s sustainability practices, visit the sustainability section of the Crossville website.

About Crossville’s Recycling Initiatives
Tile Take-Back Program®
The Tile Take-Back® program is Crossville’s answer to the major environmental problem facing the tile industry today: the recycling of fired tile. Because this program is so beneficial throughout the industry, Crossville openly accepts post-consumer tile from other brands as well as projects not originating from Crossville.
TOTO USA Partnership
In 2011, Crossville launched a partnership with sanitaryware manufacturer TOTO USA to receive and recycle that company’s fired porcelain refuse. Today, there is recycled content in every square foot of porcelain tile produced by Crossville because of the harvested material from TOTO, reducing the need for raw materials for tile production.

Mapesil™ T produces the perfect flexible seal


Mapesil_T_10.1oz_rgbDeerfield Beach, Florida – MAPEI announced the addition of Mapesil T to its Tile & Stone Installation Systems (TSIS) product line of finishing and care products at the TISE West expo, held in Las Vegas, Nevada, on January 19-22. This professional-grade, 100%-silicone sealant for use on multiple substrates has been specifically formulated for heavy traffic found in residential installations and commercial installations such as malls, and other institutional buildings. It is also approved for use in expansion/movement joints, meeting or exceeding ASTM, ANSI and TCNA standards.

“Because Mapesil T is a 100%-silicone formulation, it meets the Tile Council of North America’s Environmental Classifications Res 1 to 6 and Com 1 to 6 for use in interior and exterior, wet and dry installations. So it will have wide appeal for a number of applications,” said David Mowery, MAPEI Business Manager, TSIS Color Products & UltraCare. “Its excellent elongation and flexibility make it ideal for use in both change-of-plane and joint applications in tile or stonework.”

Mapesil T has been formulated to a low sheen to match the gloss of grout joints and is color-matched to MAPEI’s grout color palette. “We are launching Mapesil T in 25 colors plus a clear formulation, and expect to expand to our complete color palette by mid-2016,” Mowery said. “We have received considerable interest from the marketplace and anticipate a high demand for Mapesil T.

March Feature Story – LATICRETE International, Inc.




Penn State’s men’s and women’s swimming teams compete against the best athletes in the NCAA’s Division 1. And, to compete against the best, the school needs the best facilities.

The McCoy Natatorium, Penn State’s main swimming facility, features a 1960s-era Olympic-size pool that began to show its age in early 2014.

2-feature-marchTiles were loose and cracking in the pool and throughout the decking. The grout between tiles was deteriorating, and water was reaching the underlying concrete.

When Penn State put the job out to bid, the bid package required a firm that could deliver the highest quality and warranty its work.

JP Phillips, Inc., a LATICRETE MVP firm, won the job in no small part due to their ability to deliver the valuable LATICRETE 25-year warranty.

3-feature-march“Penn State needed a warranty on their pool,” said James Pogel of JP Phillips, Inc. “Our ability to work with the LATICRETE team and design a system capable of getting the coveted LATICRETE warranty was key to landing this important project.”

The challenge

Once JP Phillips, Inc. won the job, they needed to overcome three challenges specific to this project:

Time frame – The Penn State pool could not be inaccessible for long stretches of time. The swim teams rely on it throughout the academic year, and work needed to be completed over the summer break. JP Phillips, Inc., could only access the space between July and mid-August.

Harsh conditions – The job required products that can withstand some of the toughest conditions imaginable. This includes chlorine and the constant presence of water.

4-feature-marchA significant change in scope – After the initial job consultation, JP Phillips, Inc. found additional problems that required immediate attention. For example, once the concrete was exposed, the team found areas requiring patching and new plumbing. This additional work needed to be completed within the same tight timeline.

A LATICRETE solution

JP Phillips, Inc. worked with the LATICRETE Technical Services team to design correct procedures for the repair of the Penn State pool.

5-feature-marchThis included a specifically sequenced suite of LATICRETE products:

  • 254 Platinum was applied first in the form of a slurry. 254 Platinum is a one-step, polymer-fortified, ANSI A118.15-compliant, high-performance, thin-set mortar that is used for demanding installations of ceramic tile and stone. It is designed to mix with water, has a long open time and high shear bond strength, which results in an adhesive mortar with unsurpassed adhesion and workability.
  • 6-feature-march3701 Fortified Mortar was then applied while the 254 Platinum slurry was still wet. This combination of materials was left to dry for five days. 3701 Fortified Mortar is a factory-prepared fortified blend of carefully selected polymers, portland cement and graded aggregates. Its advantage on the project was that it did not require the use of a latex admix or any mixing of sand and cement. The contractors simply added water to the bagged mortar to produce a thick bed mortar with exceptional strength onto which the tiles were placed.
  • HYDRO BAN® was applied once the five days had passed. HYDRO BAN is a thin, load-bearing, waterproofing/crack isolation membrane that does not require the use of fabric in the field, coves or corners. This single-component, self-curing liquid rubber polymer forms a flexible, seamless waterproofing membrane. HYDRO BAN bonds directly to a wide variety of substrates.
  • 7-feature-marchSPECTRALOCK® Pro Premium Grout was then used to adhere and grout the pool and decking tiles. SPECTRALOCK PRO Premium Grout is a patented, high-performance epoxy grout that offers excellent color uniformity, durability, stain protection, and beautiful, full grout joints in an easy-to-use, non-sag formula. Designed for use on ceramic tile, glass tile and stone applications, both residential and commercial, SPECTRALOCK can be used on both interior and exterior floors and walls. Ideal for regrouting applications, SPECTRALOCK PRO Premium Grout is perfect for swimming pools, fountains and other wet-area applications.

With the tiles and LATICRETE products installed, the pool and decking needed 14 days to cure before the pool was filled. Once this two-week period ended, the pool was then filled slowly at a rate of one inch per hour.


Through a combination of JP Phillips, Inc.’s professionalism and the support of the LATICRETE Technical Services team, Penn State University got the pool its swim teams deserved and the LATICRETE 25-year system warranty the university requested.

The results speak for themselves. In the spring of 2015, the Penn State women’s swimming team set a new record for the 800-yard freestyle relay.


Regional Technical Sales Agents



Regional Technical Sales Agents

( Multiple territories available )

Progress Profiles America Inc. is looking for additional Regional Technical Sales Agents.

Candidates must have technical sales experience in the Tile industry and knowledge of their territory competitive landscape. Tile installation experience is preferred. Qualified candidates must also have good organizational and presentation skills. Progress Profiles Regional Technical Sales Agents perform live technical/sales trainings and in field support of our vast product line.

Progress Profiles America Inc.
4 Middlebury Blvd. ( Unit 14 )
Randolph, NJ 07869
Tel 973 584 2650
[email protected]


About Progress Profiles:
Progress Profiles celebrated its 30th year anniversary in 2015.

Progress Profiles products are the perfect combination of quality, functionality, reliability and Italian design for the surface industry. Leading architectural firms, in search of innovative solutions and finishes, specify Progress Profiles products to complete and enhance their most demanding projects. Progress Profiles currently offers over 12,500 items and is continuously adding new products to satisfy the need for better and smarter solutions. Progress Profiles products, known for their visual appeal, quality and value, include Trims and Profiles, Stair Nosing, Baseboards, Skirtings, Uncoupling Membranes, Electric Radiant Heat Membranes, Waterproofing Membranes, Shower Drains and Proleveling System.

New NTCA trainer holds first three workshops


New NTCA trainer Mark Heinlein presented the first NTCA Tile & Stone Workshop of the 2016 campaign at Daltile in Jackson, Miss., on February 23rd, with very positive results and feedback. Almost 30 Daltile customers enjoyed lunch and a presentation by Heinlein on jobsite failures – and one new member signed up at the workshop.


The New Orleans crowd enjoyed a crawfish feast by Tasty Tails.

This new program focuses on what causes installation problems and challenges the audience to do the job right the first time. Daltile is hosting 100 NTCA events in 2016.

Next stop was Baton Rouge, where 22 attendees showed up in addition to Daltile staff.

Heinlein then took the show to Emser in New Orleans where a crowd of about 45 were present, plus Duhe and Baker who helped support the event by speaking about qualified labor, specifications, business practices, and technical questions while networking with the crowd. An animated Q&A discussion took place during the PowerPoint presentation with questions coming from architects, designers, contractors, installers and sales – in fact 11 people submitted paperwork for CEU credits.

On the west coast, NTCA trainer Michael Whistler is getting ready to go on the road with several upcoming programs. Go to the for a complete listing of workshops for 2016.


Almost 30 Daltile customers enjoyed lunch and a presentation by new NTCA trainer Mark Heinlein on jobsite failures.











(l. to r.) Mark Heinlein with Daltile staff in Jackson, Miss.: Chuck Mertz; Waymon Thornton; Maceo Simmons and Heather Smith.











Two new members joined at the Baton Rouge workshop at Daltile, with vendors that included Protecto-Wrap, LATICRETE, MAPEI, Custom, and Pliteq, along with NTCA Louisiana State Director Todd Duhe and Regional Director Tave Baker.  Duhe and Baker spoke about the benefits of the NTCA and Qualified Labor and CTI.














With Heinlein (far left) in Baton Rouge are (l. to r.): Norris Whitaker; Thurmond Lytell; Gary Cannon; Jason Harriford; Daisha Parker; Mike Scichowski; Michael Fletcher and Tyrrell Scott





















Shown at Emser New Orleans are: (front row, kneeling l. to r.): Tave Baker; Todd Duhe; Mark Heinlein. (back row, standing l. to r.): Julie Morals; Ashley Salvant; Amy Simmons; Patrick Levy; Simone Giroin; Fenner Sedgebee. Not pictured is Christina Chisolum.

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