December 22, 2014

2015 TileLetter Media Planner



Click to download PDF.


Education and Curriculum Director


National Tile Contractors Association is seeking applicants for:

Education and Curriculum Director

Position Summary

Responsibilities include revision of existing NTCA curriculum and continuing education programs, and development of new programs and initiatives for both print and digital mediums. Additional responsibilities include management of NTCA Five Star Recognition Program, support of industry efforts at certification development, and development of specifications that support the use of qualified labor; including requirements for certification and  the NTCA Five Star Contractor Program.

o   Existing curriculum and continuing education programs

o   Training Manuals and Apprenticeship Programs

o   AIA Continuing Education Program

o   IDCEC Continuing Education Program

o   Conversion to Internet Based CEU Programs on NTCA Website

o   Develop New Initiatives

o   You Tube and On Line Training Efforts

o   Five Star Company Recognition Program

o   Work with Review Committee on Application Process

o   Solicit New Applications

o   Development Recertification or Recognition Process

o   Certification and Qualified Labor

o   Work with CTEF on CTI and ACT program support

o   Develop Specifications

o   Partner with other organizations to promote certification, company recognition and qualified labor

o   Host Regional and National Events for Continuing Education

o   Work closely with architectural sales support from manufacturing and distribution members

o   Develop programs at national events to cultivate relationships with key organizations like AIA, CSI, IIDA,NAHB, NKBA etc.


The ideal candidate will have experience in the tile and stone industry and possess basic knowledge of installation.  A background in architectural sales or technical support and proven verbal and written communication skills is preferred. 

Position Details

The Education and Curriculum Director will report to the Executive Director of the NTCA and work closely with the Assistant Executive Director as well as CTEF Executive Director and staff.  The position will office out of NTCA headquarters in Jackson, Mississippi. 


To be determined by candidate qualifications.


Five Star Contractor Spotlight – Rheinschmidt Tile and Marble







Rheinschmidt Tile and Marble, Inc., based in Burlington, Iowa, is a dedicated, tight-knit, family-style traveling troupe of expert installers that comb the country together for months at a time, installing mall floors in the wee hours of the morning wherever opportunity strikes.

five starThis family business got its start when Walter and Erma Rheinschmidt entered the flooring business in 1935. In 1969 Larry Rheinschmidt, Sr. (son of Erma and Walter) took on the family’s first shopping center project in Iowa. Soon after, his customers were dragging him from state to state to put floors in new malls all over the country.

Today the firm is managed by Larry Rheinschmidt, Jr. along with Darya Rheinschmidt, Robert O. Jones, Jr., and Jeffrey Crowner. With the help of their road warrior staff of 130 people or more, they still travel from state to state putting floors in malls.

Rheinscmidt_famiy_1935One of the most unique aspects of this company is the quality and dedication of its staff. These traits may not be unique in themselves, but considering the demands of a traveling contractor, these characteristics are exceptional.

Rheinschmidt’s average projects are four to six months long. Once the job gets started, most of the crews only visit their home once every six to eight weeks. That puts them on the road for more than 11 months out of the year. It is a life in hotels and away from their friends and families. Not only are they away from home, but in the shopping center world, 90% of the work is renovation work, which is all performed at night. Working from 9 p.m. to 6 a.m. means rarely getting to see the light of day.

Even though the work is physically demanding, and the conditions difficult, Rheinschmidt Tile and Marble has assembled one of the most loyal groups of hard-working individuals you could imagine. Several of the employees have been working on Rheinschmidt projects for over 40 years. This really means their home has been more “on the road” than that of their postal address.

At one point, most of the traveling employees were from the company’s home base in Iowa. Since the company started traveling, it has been picking up quality setters and helpers from every state where it works. This crew comes from as far Northwest as the state of Washington, and as far Southeast as Florida.

It takes more than the average setter to want to work nights on the road all year long. Because of that, it has taken years to assemble a traveling family this big. However, the company is still growing, and is always looking for more talented individuals. Not everyone makes the cut. The company is known for its quality, so only above-average setters become traveling members of the team.

Rheinschmidt Tile and Marble is a family business in more ways than one. There are six Rheinschmidt family members currently involved in its operation. In addition to that, several Rheinschmidt employees bring their families on the road. However, in the case of Rheinschmidt Tile and Marble, the term “family business” refers to the fact that the people of the company feel like part of the family, related or not. The road warriors at the heart of this company are a family like no other.

Rheinschmidt Tile and Marble, Inc. is a big believer in participating in the NTCA and being a part of the Five Star Contractor program. This program provides access to a great source of technical information, and the Five Star Contractor group is a great community to learn from. Whenever a Five Star Contractor member poses a question to the group, the answers that come back demonstrate a wide range of knowledge and experience, and a great willingness to help each other succeed.

Rheinschmidt-1Westroads Mall, Omaha, Neb.

The Rheinschmidt team recently finished the Westroads Mall project in Omaha, Neb., consisting of over 120,000 sq. ft. of Italian porcelain tile in a pattern that included 18” x 36”, 24” x 24”, 16” x 24” and 12” x 24” tiles from three different collections. Tiles for the majority of the project have a lappato finish, which has some texture to it with a polished look and feel.

The existing substrate was all double-tee precast concrete, which leaves a potentially moving joint every six feet. The substrate was also far from flat enough to handle large-format tile. After the existing tile was removed, the floor was flattened with a quick-setting, self-leveling underlayment, then the entire floor was covered with a flexible, thin, lightweight, load-bearing, fabric-reinforced “peel-and-stick” crack-isolation membrane to handle any movement inherent in the double-tee construction. The large-format tile was installed with a premium, rapid-setting, non-sag medium-bed / thin-set mortar.





Business Tip – August 2014

What you can learn from my summer vacation

By Wally Adamchik, president, 
FireStarter Speaking and Consulting

Remember the standard, return-to-school “What I Did on My Summer Vacation,” essay from our youth?

wally_adamchikThis summer has given me several lessons that have value for you today.

The story begins with a local police officer knocking on my door at 9:00 one night, asking me about my brother, Billy. Of course, you know what happens next – I find out that Billy died in a motorcycle accident a few hours earlier. He was 57, divorced, with no children. He was a floor layer. Just like you and your team.

First lesson: We are in a business of relationships. Don’t let corporate purchasing and hard-bid tactics make you forget this. While price is part of the purchase consideration, the quality of your work and the relationships you foster with your clients, customers, and co-workers are paramount.

I first realized this as word about Billy spread through the grapevine and I received numerous calls, emails, and cards of condolences from across the country. These were unexpected and much appreciated.

I saw it again at his wake. Having worked his trade in the New York area for over 30 years, my brother was well known. On that Memorial Day weekend, we were visited by many of his associates. Not just tile guys, but the foreman from the laborers, and a superintendent from a general contractor, to name a few. There were guys who had worked with our father in the business – and some even remembered when I had helped out on a few jobs, way back when! Connections between people – that’s what it’s about.

Next lesson: How is your health? Construction is hard work, yeah. But it isn’t a substitute for quality exercise and eating. Billy wasn’t in bad shape, but he wasn’t in good shape, either. He loved to eat; cooking was his hobby. He didn’t exercise. And he had coronary artery disease. In fact, he may have had a health crisis that triggered the crash. We don’t know for sure. But we do know that he was not taking care of himself, and now, he’s gone. Are you taking care of yourself? (If not for yourself, then for those who love you.)

Last lesson: Get your affairs in order. “Divorced with no kids” sounds like an easy estate to deal with, right? Well, it would be if:

  1. There had been a will (there wasn’t);
  2. There had been up-to-date beneficiaries on his life insurance policy (his ex-wife is still listed, although that wasn’t his wish; he just “never got around to” changing beneficiaries even though they’d been divorced for several years), and
  3. All his records had been kept in one place (not even close).

Looking through files and folders is never easy, but having to weed through pay stubs from 1986 makes the process even harder.

I realized that my finances and directives are in a similar state of disorganization. I am currently creating what I call the Red Envelope, where all of that information is being placed to make the process easier for whoever needs to deal with it. We need to do this for the benefit of those around us. If you are a business owner or the head of a household, this becomes even more important.

By now, you may be fed up with my personal ramblings. But remember what my brother did for a living. He was a floor layer. He was just like you and those who work for you. I am hoping you can learn from him so your team is better off.

Ask the Experts – August 2014


I have an Absolute Black Granite triangle shape 20” x 20” – 1-1/4” thick that I would like to mount as a corner seat in my shower. Can this seat be mounted in the wall to handle the weight of a 230- lb. person ? No support under the seat. If that is possible, what is the best way to mount the seat in the wall?


Our tile installation company installed hundreds of these. Of course, we were also a fabrication company, and we usually installed slab seats that matched the slab vanity/tub deck in the bath that we also provided.

The installation of these seats was very simple, but there was a trick – we would just cut the tile on both walls to accommodate the thickness of the stone and the length of each leg, but in order to get the end cuts tight enough to look good, the triangle of stone had to be installed at the same time as the tile on the walls (we would also be sure there was good mortar contact between the stone and the wall substrate). This required good, solid spacers in the installation for the joints under the seat.  The soft rubber ones didn’t work well. Once the mortar was cured, we would grout the wall tile, but use sealant (a.k.a. caulking) where the stone met the tile, the same as the inside corners in the shower.

Michael K. Whistler, Presenter/Technical Consultant, NTCA


We understand that curing compounds on a concrete substrate can impact the bond or adhesion of the mortar and cause installation failure. We are familiar with the recommendation to scarify or shot blast the floor to remove these inhibiting substances as well. But we would like to know if there is a manufacturer that offers or recommends a specific curing compound or primer/bonding agent to be used with a specific thinset, with proven results? We have a large customer we do work for and this issue continues to occur so we are looking for information we can provide for them.


Many manufacturers are coming out with primers that are mainly designed for tile-over-tile installations, but can also be used for many other problematic substrates. We keep hoping that a primer will be introduced that will have the capability of being applied to a concrete substrate with curing compounds that would not have to be removed. Unfortunately, we continue to be told by the manufacturers that these primers should not be used for this purpose. At this point in time we know of no primer, mortar or adhesive that is approved for use over a curing compound. What is really needed is for specifiers to understand this situation, so they can clearly point out in the design phase that areas that are to receive ceramic tile should be treated differently by the concrete contractor. Concrete substrates where tile is specified should receive a broom finish and have no curing compounds used that in area. That would make a significant difference and save everyone time and money.

Michael K. Whistler, Presenter/Technical Consultant, NTCA

President’s Letter – August 2014

dan welch imageLabor is a significant portion of a tile project. Employing qualified tile installation crews is the name of the game in 2014. As the economy improves, the stress of having enough qualified tile professionals is weighing on firms not prepared for the shift.

This week our managers met to decide how to prepare for the shortage and what we can do to hire and train new people. Our intention is to push up from the bottom. We will hire new helpers to provide a strong back and eager mind. They will learn the trade using our apprentice class and hands-on work. This process requires an entire shift of the company. The current tile setters need training to be able to manage projects on their own and to make sure the new employees are doing the job needed for the apprentice setters. This also requires more supervision and additional staff to manage the handoff of the project.

So how do you do this? Many of our projects are smaller and require less help – such as residential and small commercial jobs. Our answer to those is to pair a 2-3 year improver with a setter on the small jobs to help push the project and get to the next project sooner. This will give the improver needed training and the setter the leadership skills needed to manage people. Larger projects may be able to use more new helpers, but how do you manage spending time with them when it takes so much time away from the setting task? This is tricky and requires good leadership skills. The supervisor needs to divide the crew up into teams. Each team will have a setter as a leader to provide the management of the new helper.

Some of the pitfalls to this arrangement are communication breakdowns, jobsite failures, added cost of redoing work, additional labor on the job than budgeted, more site visits, and a higher cost of doing business. How can you offset this cost and keep a quality job during this training time? My suggestion is to hire quality people first. If you hire wrong, change them out right away! The cost of training new people is too great to waste on someone that’s not going to work out.

Second, take time to decide who has the skills needed for the market section that you want your employee to learn. For example, terrazzo requires a different skill set than residential tile remodel.

Third, communicate and don’t get frustrated. These people need time to learn. Education costs money but before you know it, you have a crew ready for the next challenge.

Embrace this change. Remember, just a few short months ago we were all wondering what we were going to do with our people and how we were going to survive. This trial is much less challenging and much more exciting too.

Dan Welch

Editor’s Letter – August 2014

Lesley psf head shot“In beginner’s mind, there are many possibilities.
In expert’s mind, there are none.”
– Shunryu Suzuki (Suzuki Roshi),
author of Zen Mind, Beginner Mind.

Welcome to the green issue of TileLetter. For several years running now, this issue brings you news of new eco-friendly products, development in sustainable materials, LEED and projects that use environmentally-friendly materials, sourced in planet-friendly ways. And we’ve got plenty of this content in the issue you hold in your hands.

This year, I’d also like to explore another understanding of the word, “green,” as in fresh and new – possibly even naive. How can the concept of “beginner’s mind,” and temporarily putting aside everything you think you know, be a positive practice for your business?

You might ask, “Why, should I – an experienced expert in setting tile and stone – think of myself as a beginner?” Stick with me here.

The idea of beginner’s mind or “shoshin” is not to abandon the wisdom you have gleaned over the years. But it does recommend periodically setting all you know aside, in order to be open to new possibilities, ideas and insights. This is an approach that Steve Jobs regularly used to make quantum leaps in creativity and product development.

In addition to the possibilities the opening quote alludes to, the brilliant Albert Einstein once said, “We can’t solve problems by using the same kind of thinking that created them.” That’s because expert mind keeps running on the same tracks without bringing in fresh ideas, or opening to untried possibilities.

Beginner’s mind observes what is, asks questions, invites in fresh perspectives and novel solutions. It’s not so much about learning as it is about questioning what is to come up with never-before-thought-of solutions. It may all begin with admitting that you don’t know, and being open to what colleagues, employees, spouses or your own intuition might say.

There are a lot of “new” products emerging on the marketplace. For instance, take a look at the Large Thin Porcelain Tile story, Part 2, in this issue. This is a new product that it’s difficult to have expertise about. Can you imagine using the openness of beginner’s mind when encountering these new products and the installation challenges they represent?

But taking a green, fresh attitude when approaching a problem is not limited to new products, technologies or methods coming into the industry. It could just as easily be applied to problems that keep confounding your operations, areas where you get stuck in the tendency to “do what you’ve always done,” or “push through” to a solution.

What might happen if you temporarily “forgot” those approaches and looked at the problem as if you were seeing it for the very first time? For more information about how to invoke beginner’s mind, visit these links:

God bless,

August Feature – LATICRETE International Inc.


There are always challenges to renovating existing tile structures, but when the project is also constricted by a small window of opportunity, being able to source high-performing building materials from a single supplier can be critical. That was the task presented to Andrew Games, vice president of Premier Tile and Marble, from Gardena, Calif., when he began work on the Glendale Galleria Mall renovation project, in Glendale, Calif., in 2013. The job called for the tiling of 270,000 sq. ft. (27,871 m2) of the mall’s interior flooring and wall spaces which included corridors, restrooms and food court. In addition, an 8,000-sq.-ft. (743.22 m2) exterior living wall was tiled along with areas of exterior paving.

glendale_galleria_1“During renovation, the mall remained open for business,” Games explained. “All work performed during each shift had to be finished, clean and ready prior to the mall opening. Since the mall’s tenants must be ready for business by 9 a.m., we only had a very small window of time to perform our work. That window was from 9 p.m. to 7 a.m. Based on the schedule, we needed to install around 3,000 sq. ft. of tile per night, finished.”

With this challenge in hand, Games set out to line up his team of suppliers. The majority of the tile was supplied by Daltile.

glendale_galleria_2“We worked with John Christy of Daltile from start to finish in regard to getting the proper tile specified,” Games said. “We also worked closely with the VCC Construction team and General Growth Properties, the owner of the mall, to make sure we were all on the same page, working toward getting a high-quality finished product within the time constraints that were required.”

Once the 12” x 24” porcelain tiles were ordered, it was time to find a single supplier that could not only deliver the necessary ancillaries, but also exceptional service, especially under the job’s tight time constraints. Games chose LATICRETE.

He explained, “We are very familiar with LATICRETE® products and they have always performed very well under stringent conditions. Just as important was the excellent support we received from LATICRETE sales representative Eddie Obymako. Any time we had a question or an issue that came up, he was on site within hours, day or night.”

LATICRETE system products provide performance and protection

glendale_galleria_3LATICRETE is committed to creating solutions today that help preserve a better tomorrow by providing tile and stone installation materials certified by GREENGUARD, based on criteria used by the U.S. EPA, OSHA and the U.S. Green Building Council’s LEED-CI program. The GREENGUARD certification on LATICRETE products assures that the specified LATICRETE Systems meet appropriate indoor air quality standards for volatile organic compounds (VOCs).

The mall’s intricate stairs were manufactured by Wausau. Crossville/Longust supplied porcelain stainless steel brushed tile for the elevator walls. LATICRETE 254 Platinum, a high-performance, polymer-fortified thin-set mortar, was utilized to adhere to the stainless steel tile on the elevator walls, which was subject to constant movement from the elevator usage. LATICRETE 254 Platinum has been certified to meet the chemical emissions requirements for UL GREENGUARD Gold certification.

For the main concourse area, Games chose LATICRETE NXT™ Level Plus underlayment, a cement-based, free-flowing self-leveling underlayment for use in leveling interior substrates. NXT Level Plus is designed with a superior compressive-strength, rapid-setting that produces a flat, smooth and hard surface for the installation of finished flooring. NXT Level Plus can be placed from 1/8 – 1-1/4” (3 – 32 mm) in a single lift. Its inorganic formula will not contribute to mold/mildew growth. It can be applied directly over concrete testing at RH of 95% or less per ASTM F2170.

glendale_galleria_4To ensure the tile installation would be waterproofed and protected from potential cracking, Games selected HYDRO BAN®, a thin, load-bearing waterproofing and anti-fracture membrane that does not require the use of fabric in the field, coves or corners. HYDRO BAN is a single-component, self-curing liquid-rubber polymer that forms a flexible, seamless waterproofing membrane that bonds to a wide variety of substrates including copper, steel, stainless steel and PVC plumbing fixtures. HYDRO BAN is also GREENGUARD Gold certified for low VOC content, far below the required levels as stated by SCAQMD Rule #1168.

Fast and flexible is the name of the game

To set the tile, Games chose LATICRETE’s 253R Gold Rapid, a flexible, fast-setting, polymer-fortified thin-set mortar for installing ceramic tile, pavers, brick and stone. The advantages of 253R Gold Rapid includes readiness for grouting in 2 to 4 hours at 70°F (21°C). The mortar has a tenacious bond to concrete and masonry and mixes with water. It also meets ANSI A118.4 and ANSI A118.11 standards.

“The 253R Gold Rapid from LATICRETE worked really well for us,” Games said. “The workability of the 253R Gold Rapid lets you have the time needed to get the tile set and at proper elevations. It’s ready to work and the grout sets within a matter of hours.”

glendale_galleria_5PERMACOLOR® Grout was selected for its high performance, fast-setting properties that provide a dense, hard grout joint. It sets up more quickly than traditional portland cement-based grouts, which creates better color accuracy and consistency. PERMACOLOR Grout offers the maximum performance available in a cement-based grout, providing consistent color and Microban® to resist stain-causing mold and mildew. It also conforms to ISO 13007 and EN 12888 (CG2WA) certifications and meets ANSI A118.7 requirements. This product has been certified for Low Chemical Emissions (ULCOM/GG UL2818) by UL Environment, under the UL GREENGUARD Certification Program for Chemical Emissions for Building Materials, Finishes and Furnishings (UL 2818 Standard).

Finally, LATASIL™ sealant was used to treat the movement joints. LATASIL is a high-performance, one-component, neutral-cure, 100% silicone sealant designed for ceramic tile and stone applications. It is designed for exterior and interior use, including wet area applications. It conforms to the following properties under ASTM C–920: Type S, Grade NS, Class 25, Use NT, Use I, Use M, Use G. LATASIL is excellent for masonry construction and features excellent movement capacity – 25% extension and compression.

The ability to source all the products needed to install the tile from a single manufacturer was key to the project’s success, since it saved time and money, while ensuring that all the components of the installation would work flawlessly together and the structure would maintain its beauty and integrity for many years to come.

“Having a single source company such as LATICRETE that offers a complete line of installation products from start to finish, along with an excellent warranty, is always key for any general contractor and installer,” said Games. “We’ve been a long time LATICRETE user and with the job this size, we were comfortable with products and service that we always receive from LATICRETE.”

President’s Letter – July 2014

dan welch imageToday I am in the heat of battle, as many of you are each day. But let’s slow down and talk about documentation. Documentation is the single biggest killer of tile contractors today. It seems that tile work is guilty until proven innocent. We are all trying to provide a service the best way we know how.Documentation is just one more item on the list of things you need to do to insure you keep the profit that is rightfully yours.

In the past we have engaged the general contractor and problem-solved a situation until the team agreed with the final decision about a situation on a project. For example: At a jobsite planning meeting, the need for a control joint to be placed directly over the expansion joint in a floor is discussed.All parties agree with the plan to eliminate potential risks. You move forward and complete the project using the correct specifications for the project. Two months later the control joint decision is questioned and placed on a punch list. You discuss this decision with the parties again, but many have forgotten the original debate and its importance. They focus on the esthetically-displeasing result and they form a different opinion.

It’s a no-win situation for the tile setter. You can offer your reasoning for the decision but the person second guessing is the person writing the check. The end result is an unhappy client and your time and resources tied up on the issue instead of on other profitable work. You, as a tile contractor, are hired for your ability to perform a task in the best way possible and your decisions are now “wrong” to someone with little or no experience. You are holding the bag until a resolution is made.

What are you doing to prevent this from happening to you? I have always used the statement that we would install per industry standards. This does little to help your customer’s vision on how they want their tile to look. The contractor and architect are in charge of this expectation. I believe it is imperative to get all post-bid documents to state “all work to be installed per industry standards in the TCNA Handbook and ANSI A-108. The document may add the following, “in the event an owner expectation is not clearly identified in the tile drawing or scope, a change directive will be issued to meet this expectation.”

Another example to consider: You are working with a construction team with a compressed schedule and the contractor hiring you asks you to perform a task outside of your scope of work to speed up completion. You have no responsibility to perform this task as part of your contract. You perform this task in the heat of battle, using an additional work order to track the job on a time and material basis. Years later the work you performed fails and you are stuck paying for it with little knowledge of the work or why the decision was made to implement this work. The work was not clearly specified in any documentation and the people that made the decision are not standing beside you to help. They can blame it on the schedule and expect you to take one for the team.

Tile contractors are constantly placed in bad situations that can get much worse without documenting or setting expectations prior to starting the work. The heat of battle compounds the issues and the end is always clear when you write the check.

I, for one, am not willing to keep doing this for our customers. We are asked to perform a task within a specification and using manufacturer’s instructions. NEVER perform work outside of these two guidelines. If you are asked to step outside of these very important guidelines, RUN! This is a slippery slope and you will fall down.

I have assembled these questions for your staff to ask when bidding or accepting work.

1. Are drawings and specifications clear enough to order all materials without requesting information?

2. Is the scope of work clearly identified without requesting information?

3. Are the materials selected suitable for the application? Do they meet the specification?

4. Have you provided ALL of the submittals for review and acceptance? Are they accepted?

5. Are all verbal conversations, or changes to scope, spec, or drawings documented and communicated?

This new construction environment is tough to work within when you are always asked to specify or give recommendations with little knowledge of the use or owner expectations. Good luck with your battle – I hope my battle offers you some relief!

Dan Welch
President NTCA

Editor’s Letter – July 2014

Lesley psf head shot“In my eyes, every day is a celebration. Our love, business, and family are not a result but a constant reminder why we must celebrate this success we’ve built out of passion.“ – Jermaine,

In business, we often talk about cultivating relationships with customers and vendors, colleagues and coworkers. There is value in being amiably connected to people with whom you repeatedly do business. Friendliness and affability can grease the wheels of commerce and contribute to everyone’s success.

I’d like to posit that there is another reason why cultivating relationships with those you work with is important – because, in a very real way, they are your family. You probably see coworkers, crews and teams at least as often as your blood family members, maybe more. You work on problems together to come to solutions, press on toward common goals, assist and support each other, and then take time to kick back and enjoy what you’ve accomplished. Much of that is what’s done at home with loved ones, even if the goals differ.

Even those of us who do business in home offices have daily or frequent connection with our coworkers and staffs and regular communication with those in the industry we serve. In my case, with parents who live in New Jersey while I live in New Mexico (here’s a shout out to you, Mom and Dad!), I may see my work “family” more often than my blood family due to the network of meetings, events, conferences and trade shows that tie the tile industry all together.

And some of the businesses in our industry are built on actual familial partnerships – spouses, siblings, fathers, mothers, daughters and sons all working together on a business that’s been passed down through the generations.

How would your business change if you started seriously thinking of those in your business as treasured members of your family? When NTCA president Dan Welch was presented with the NTCA Tile Person of the Year award at Coverings in April, he commented that he considered NTCA family, and said “without the NTCA, we wouldn’t be here; we would be out of business.”

The myth of rugged individualism in our country is being exposed as just that – a myth. We all need each other to survive, and to thrive. Education and training is about people helping each other and sharing their wisdom to help others do better – witness this in the Large Thin Porcelain Tile Update story, part 1 in this issue. Contractors are sharing their experience and knowledge with others to help ensure success with this new product category – even before standards are established. In fact, the whole goal of our association is to educate, support, recognize, celebrate, nurture and negotiate what is best for the industry as a whole – the large family of which we are all a part.

I, for one, am very grateful for this tile industry family that I work with and enjoy – from the NTCA staff that I hold in highest esteem and appreciate for their integrity, energy; skill, vision and commitment to excellence; to fellow trade journalists and publicists that form the media and press corps that populate each event – several of whom have become dear and trusted friends – to the contractors, suppliers, distributors and individuals who all contribute in their own way to this industry we call home.

Did you know we have a family reunion planned? It’s called Total Solutions Plus and it brings the industry together for a chance to learn and visit with each other. Mark it on your calendar October 25-28, at the Hyatt Regency Hill Country Resort & Spa in San Antonio, and read more about it in this issue. Be sure to attend. It just wouldn’t be the same without you!

God bless,