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 COVER STORY:
LATICRETE® —
installed in some of the most
impressive building projects in the world.
story credit
LATICRETE® System materials have been installed in some of the most impressive structures and high-profile building projects in the world over the last 50-plus years. These include the Petronas Towers in Kuala Lumpur, Malaysia, the world’s tallest structure, as does America’s tallest building, the Sears Tower in the heart of the Chicago skyline. Read More
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MMSA Bulletin:
Back mounted ceramic tile
This month’s MMSA bulletin addresses the pros and cons of back-mounted ceramic tile, and failures resulting from its use. Bulletin No. 3 was revised January 10, 2005. Read More
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 4th Annual Tileletter awards
Honorable Mention winners
by Lesley Goddin
This month, we shine a light on the residential and commercial Honorable Mention winners in the Fourth Annual TileLetter Awards program, held during Coverings 2007 at McCormick Place in Chicago, Ill.
Other winners will be profiled in future TileLetter issues. Visit www.tile-assn.com for details on entering the 2008 Fifth Annual TileLetter Awards. Read More
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 Spectrum and Prism winners
Excellence in tile and stone recognized by prestigious awards at Coverings
by Lesley Goddin
Both the Spectrum and Prism Awards are sponsored by Coverings, ASCER, Confindustria Ceramica, Ceramic Tile Distributors Association, National Tile Contractors Association and Tile Council of North America.
The Spectrum awards recognize professionals whose projects demonstrate creativity and achievement in the use of ceramic tile in residential and commercial design. Read More
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Contractor Profit Report —
Sales force pricing: the Stockhom Syndrome
by Dr. Albert D. Bates, president, Profit Planning Group
In 1973 a bank robbery went very wrong in a suburb of Stockholm, Sweden. The two robbers took four people hostage and held them for nearly a week. During that time the hostages began to identify emotionally with the hostage takers rather than the police that were trying to free them. Social scientists have named such a transfer of allegiance the Stockholm Syndrome.
Currently, virtually every NTCA contractor member faces the same problem with its sales force. Read More
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CTDA Update:
the Certified Ceramic Tile
Salesperson program
by Lesley Goddin
The CCTS program enables companies to gain prestige, professional recognition, expanded knowledge and increased customer satisfaction through documented sales competence of their staff or employees. The CCTS program is the first and only certification program specifically designed by and for ceramic tile salespeople -- it benefits companies, but the certification is targeted to the individual. Read More
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 Spring fling:
NTCA workshops visit East Coast, Midwest
by Lesley Goddin
The spring swing of National Tile Contractors Association (NTCA) workshops began with two Dal-Tile events in New Jersey. On April 3, NTCA training director Gerald Sloan and executive director emeritus Joe Tarver and former NTCA Road Show member Jerry Zakim presented about 35 tile contractors with information about NTCA membership, TCA Handbook changes, and the latest products in the market at Dal-Tile’s Cranbury, N.J. location . Read More
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 A Sloping Floor for a barrier-free bath
an old-fashioned mud job
and a high-tech membrane
team up for a leakproof floor
One aspect of civilization
that the
Romans got right
was the tiled bath.
Since then, Europeans have built
tiled bathrooms that present no
distinction between the shower
and the rest of the room. This
design’s success depends on lots
of tile and a mortar substrate
that slopes to a strategically
placed floor drain. Read More
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Helping Hands –
Virigina Tile Company wins state award for
supporting Guard/Reserve employees
Virginia Tile Company, based in Livonia, Mich., was honored with the Pro Patria Award – the highest award given at the state level that recognizes the one employer within the state that has most excelled in supporting its Guard/Reserve employees. Read More
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