One of the great things about our industry is the finished product when we are done installing. Some of these projects are literally a work of art. This is a true feeling of accomplishment, not only to installers but to tile contracting company owners, employees, staffs, and even spouses and children.
I think this deserves a pat on the back, a “great job,” or even a cold, frosty beverage. As tile manufacturers, distributors, mortar manufacturers, etc., great work is a special way of showing off your product as well. General contractors, home builders and home owners can also share in the fact they helped to facilitate these fantastic installations. At the end of the day, great installations show off the professionalism of our industry.
For the truly special, technically-perfect or unique installations, national industry awards are the prize.
However, the flip side to these recognitions or awards is the fact a lot of great installations are not credited to the installer or installer’s team. This happens when people are not doing their due diligence, being lazy or just flat-out taking credit for other people’s hard work.
This problem is not an isolated incident. I have read a lot of trade magazines where the stories or the advertisements acknowledge manufacturers, designers, construction companies, etc., without recognizing the installer or installation companies that put it all together and made it look gorgeous – and who did it correctly, so it will perform for years!
My own company felt a little of this sting at Coverings this year, when the tile and setting material manufacturers were recognized in one of the booklets for the Installation Design Showcase, but all of the installation companies (Welch Tile & Marble, Trostrud Mosaic & Tile Co., Grazzini Brothers & Company, and our company, Artcraft Granite, Marble & Tile Co.,) were left off the page. It kicked me in the stomach.
Quite a few installers have told me this issue happens all of the time on the internet, especially with social media. This is WRONG: the installers and their companies need and must be recognized. Installers are called out when the installation is bad, but when an installation is special enough to be shown off, the recognition and credit needs to be given. If you are a manufacturer, architect or designer looking at an installer’s website, I implore you, if you see an installation that involves your materials, just ask permission before you use it elsewhere. Most of the time you will get a yes. Please don’t just list it to show an example of design, architecture or product without giving credit to the installer.
At the beginning of a job, you have boxes of tile, bags of mortar and grout, buckets or rolls of membranes, but the installer puts all of that together to create beauty. Without good professional qualified labor those boxes, bags and rolls will look better in their pre-installed state than on the walls or floors. All I am asking is that as reputable manufacturers, distributors, architects, designers, construction companies and home builders, do right by your installers and their teams, and give credit when credit is due. It will buy you good will and may help you earn a good installation partner and a customer as well.
James Woelfel, President NTCA