New Regional Evaluators expand CTI Certification opportunities

New Regional Evaluators expand CTI Certification opportunities

As of TISE West/Surfaces, there are 10 new Regional Evaluators at your service for the Ceramic  Tile Education Foundation’s (CTEF)  Certified Tile Installer (CTI)  Certification program. That means that installers no longer need wait until classes reach 10 or more students before they are able to take the hands-on portion of the exam and achieve industry-recognized certification and validation of skills and knowledge.

Qualified labor, like CTI Certification and the Advanced Certifications for Tile Installers (ACT), has been included in the MasterSpec and is being specified by more members of the A&D community.

Brad Denny (l.) and Dave Rogers are two new CTI Regional Evaluators.

The CTI test consists of a written, open-book, 155 question, multiple-choice exam that can be taken online and a live, in-person, hands-on test, which is monitored and assessed by Regional Evaluators. In it, installers must demonstrate their ability to execute a complex layout and proper installation of vapor retarder membrane, backer board, tile (walls and floors), cementitious grout, and flexible sealant (caulk). For each installation material, the applicant is scored on the various aspects of workmanship relevant to producing an installation that will endure use and satisfy the discriminating client.

Those who pass both parts of the exam receive a CTI certificate, plastic wallet ID card, CTI logo for use on cards, vehicles, websites and other marketing materials, consumer brochures and a listing on the CTEF website.  Any installer who has had at least two years of verifiable experience as the lead installer setting ceramic tile on a full-time basis is eligible to take the CTI exam. Study materials are supplied for those undergoing the test.

Led by Regional Evaluator coordinator Kevin Insalato, this troupe of Regional Evaluators now includes:

  • Brad Denny, Nichols Tile & Terrazzo – Joelton, Tenn.
  • Dan Hecox, Hecox Construction – York, Neb.
  • Joe Kerber at Kerber Tile – Shakopee, Minn.
  • Matt Newbold, Elite tile Setters – Lehi Utah.
  • Dave Rogers, Welch Tile – Kent City, Mich.
  • Tom Cravillion, Cravillion Tile – Plymouth, Wis.
  • Triniti Vigil, J&R Tile – San Antonio Texas.
  • Rafael Lopez, California Flooring – Manteno, Ill.
  • Mark Heinlein, NTCA trainer
  • Robb Roderick , NTCA trainer

In addition, Scott Carothers, director of Training and Certification for CTEF, is conducting CTI exams, with plans to concentrate on and grow  ACT certifications in the future. This team of evaluators has expanded the opportunities for CTI certification. The current schedule of CTI certifications is as follows:

  • February 21 – Heuler Tile, Pewaukee, WI
  • March 10 –CTEF Facility, Pendleton, SC
  • March 17 –ISC Surfaces, Kansas City, KS
  • March 18 – The Tile Shop, Lombard, Ill.
  • April 4-6 –Coverings ’17, Orlando, FL
  • April 25 – Fire Keepers Casino, Battle Creek, MI.
  • May 12 – CTEF Facility, Pendleton, SC
  • May 19 – ISC Surfaces, Kansas City, KS
  • July 14 – CTEF Facility, Pendleton, SC
  • September 15 – CTEF Facility, Pendleton, SC
  • September 22 – ISC Surfaces, Kansas City, KS
  • November 17 – CTEF Facility, Pendleton, SC
  • December 8 –ISC Surfaces, Kansas City, KS

There are two more March testing dates in regional locales in Utah and San Antonio awaiting approval.

Visit the CTEF website at https://www.ceramictilefoundation.o

CTI Regional Evaluator coordinator Kevin Insalato (r.) with NTCA assistant executive director Jim Olson during TISE West/Surfaces 2017.

rg/events to check the calendar for new locations and CTI test opportunities as they become available; and this site to https://www.ceramictilefoundation.org/certified-tile-installer-cti-program to learn more about becoming a Certified Tile Installer.

Qualified Labor – December 2016

ctiCertification: providing a bridge to the larger tile community for Charles Nolen, Miller’s Flooring America

By Terryn Rutford, Social Structure Marketing

Charles Nolen was recently named an Indiana State Ambassador for the National Tile Contractor’s Association (NTCA), an adjunct role to his position with Miller’s Flooring America, which does all types of flooring installation in Lafayette, Ind. In 2016, after more than 20 years in the industry, Nolen became a Certified Tile Installer (CTI) at Coverings 16 this past April.

nolen-1Nolen said, “The written test was very interesting for me. It made me really get into my books. I have had all the books for years, but I just didn’t get that deep into the coefficient of friction side of things.” Nolen’s tile installations have always closely followed the TCNA Handbook, but he said, “Clients seem to really like the [CTI] logo and confirmation they made the right decision.”

Nolen said being certified is, “A way to say I’m different. I don’t just tile, I make a project come to life, bringing people’s dreams to reality, not just at the surface. What is underneath is done just as correctly as what you see visually. Tile isn’t just a designer object, it’s a tile assembly that must function with the consumer in mind for years to come.”

Tile certification is a way to confirm to consumers the quality of a company’s craftsmanship and workmanship. Nolen’s company already has a great reputation for “coming in, demoing, and redoing work,” he said. “Certification lets them know they have come to the right place and they definitely seem to relax and breathe knowing they will get better results.”

The biggest change for Nolen since becoming certified has been his connection to the larger tile community. Nolen said, “I have reached out to many peers in the business, joining [the] Tile Geeks [Facebook Group] and networking with those who have truly paved the way in the tile world.”

Certification is one of the most important advances being made in the industry as a whole, Nolen said. It is a way for the Ceramic Tile Education Foundation, “to put the stamp on [the industry] and say, ‘Hey look, there are great installers out there’.” Certification opened up a lot of doors for Nolen, only the most recent of which was becoming the NTCA’s Indiana State Ambassador. “Being able to display the logo and holding the card is priceless,” Nolen said.

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Qualified Labor – November 2016

ctiNTCA Nebraska State Ambassador establishes local CTI testing

In January 2016, National Tile Contractor’s Association (NTCA) Nebraska State Ambassador Dan Hecox attended ARDEX Academy in Mansfield, Texas. When he arrived he found the majority of the students were from Nebraska and Iowa. “I started talking with everyone about the NTCA,” Hecox said. “That led to a discussion about holding Certified Tile Installer testing in Nebraska.” At the time, there had never been a Certified Tile Installer (CTI) testing in Nebraska.

At Sark Tile, Lincoln, Neb., are (l. to r.): Oleg Ketrar; Tyson Skinner; John Calderwood; Tim Hufman; Randy Stroud; James Chamberlain – all of Rainwood Interiors; Mark Becher (owner of Sark Tile); Dan Hecox; and Scott Carothers.

At Sark Tile, Lincoln, Neb., are (l. to r.): Oleg Ketrar; Tyson Skinner; John Calderwood; Tim Hufman; Randy Stroud; James Chamberlain – all of Rainwood Interiors; Mark Becher (owner of Sark Tile); Dan Hecox; and Scott Carothers.

The CTI class at Sark Tile, in process.

The CTI class at Sark Tile, in process.

Hecox himself was the first CTI in Nebraska. He took the CTI at Coverings in April 2016. After that, Hecox could not have succeeded without NTCA executive director Bart Bettiga and Ceramic Tile Education Foundation (CTEF) director of certification and training Scott Carothers. “When I mentioned wanting to become an evaluator, Bart said that Scott had a lot on his plate and it would be good to take pressure off of him,” Hecox said. Hecox went to South Carolina and trained with Carothers to become a CTI evaluator.

Mike Sima from Midtown Tile in Papillion, Neb., took the test at Sunderland Brothers Company and said the best thing about the experience was “the information and the education...Learning is a huge part of this industry.”

Mike Sima from Midtown Tile in Papillion, Neb., took the test at Sunderland Brothers Company and said the best thing about the experience was “the information and the education…Learning is a huge part of this industry.”

“In March, the NTCA held a workshop at Daltile in Omaha with Mark Heinlein, and we officially started signing people up,” Hecox said. “Then it was just a lot of phone calls to get everyone motivated to take the test.” Nebraska’s first CTI testing  saw six local installers test at Sark Tile in Lincoln, Neb., on August 19th. The second CTI testing was held at Sunderland Brothers Company on August 26th in Omaha, with five installers from Omaha and Lincoln. Mike Sima from Midtown Tile in Papillion, Neb., took the test at Sunderland Brothers Company. Sima said the best thing about the experience was “the information and the education…Learning is a huge part of this industry.”

Sark Tile, Sunderland Brothers Company, Florida Tile, Bostik, and Dan Hecox donated material for both events. LATICRETE provided refreshments for the event at Sunderland Brothers Company. Hecox extended special thanks to Bart Bettiga, Scott Carothers, Sark Tile owner Mark Becher, Sark Tile operations manager Serina Buchanan, Sunderland Brothers Company trade accounts manager Mat Pruitt, and Sunderland Brothers Company operations manager Erin Bergevin.

Manuel Eagan, and Kelly Krueger of Rainwood Interiors (owner); Brian Annoye, Jurassic Tile & Stone, Craig Harimon, Craig Harimon Tile Setters, all took the CTI test at Sunderland Brothers Company in Omaha, Neb., in August.

Manuel Eagan, and Kelly Krueger of Rainwood Interiors (owner); Brian Annoye, Jurassic Tile & Stone, Craig Harimon, Craig Harimon Tile Setters, all took the CTI test at Sunderland Brothers Company in Omaha, Neb., in August.

Qualified Labor – October 2016

1_CTI_20x20CTEF, NTCA partner to produce CTI orientation video

Nineteen-minute video addresses common questions for CTI process; available by end of 2016

By Terryn Rutford, Social Structure Marketing

Since Coverings 2008, tile installers across the country have been gathering at industry trade shows, product manufacturers, distributors, and installation contractors. Why? To take part in a hands-on test that demonstrates they have the skills to deliver an installation that meets industry performance and workmanship standards. This hands-on test is the second portion of the Certified Tile Installer (CTI) test conducted by the Ceramic Tile Education Foundation (CTEF). It follows a 155-question multiple choice technical proficiency exam typically taken online.

Over the last eight years since the inception of the Certified Tile Installer test, the program has expanded, with more installers seeking certification. In fact, to date 1,252 installers from 46 states have been certified through the CTI process. As a result, the CTEF is taking steps to expand the number of test evaluators available to proctor the hands-on test. These test evaluators will be in place the last quarter of 2016.

1-QL-1116To enhance this expansion process, CTEF director of Certification and Training Scott Carothers and National Tile Contractors Association Training and Education coordinator Becky Serbin partnered to create a video of the in-person orientation usually conducted by Carothers before the hands-on test. According to Carothers, this orientation video will tell soon-to-be tested installers “what they need to know about the test and answer common questions for the entire group. With our expansion plans for additional test evaluators, every potential CTI will view the same orientation and receive the same information to keep it consistent.”

In 2015, CTEF certified 101 tile installers and thus far in 2016, CTEF has already certified 83. Carothers “spent a lot of time during the orientation going over questions,” Serbin said. “Now the test takers will have an opportunity to review the orientation before arriving on test day, and they can ask any and all questions prior to test day.”

The video is about 19 minutes long. The video is still in beta testing and may undergo changes before being released on the CTEF YouTube channel by the end of the year.

Qualified Labor: Edwardo Martinez

ctiCertification provides confidence; shows commitment and excellence

By Terryn Rutford, Social Structure Marketing

Edwardo Martinez and Surfaces 15, the residential remodeling/renovation and commercial company he co-founded two years ago with Greg Twarog in the Chicago area, are committed to standing out in the tile industry. Martinez discovered Ceramic Tile Education Foundation (CTEF) certification through the online Tile Geeks Facebook group and jumped right into the deep end.

ql-02Martinez, a second-generation installer who’s been a tile setter practically from birth, took the Certified Tile Installer test at Coverings 2016, front and center on the Coverings stage. “I did it backwards,” Martinez said, “No studying, no prep work. I filled a spot last minute. I did it to test my skill and knowledge.” There is a book to study for the certification and while most people take some time to look it over, Martinez jumped at the last minute opportunity. “I was not planning on taking it, but a post on Tile Geeks by (NTCA State Director, Tennessee) Bradford Denny changed the course of history,” he said.

Martinez decided to become certified, “to challenge my personal skill set. I wanted to stand out and be different from any other contractor and show commitment and excellence in my field,” he said. Martinez described certification as “the next best option other than being union, in the non-union world.”

The tile industry lacks a universal, national licensing regulation. Some states don’t have any licensing requirements at all for tile installers. The CTEF certification provides a universal standard, recognized by the tile industry, by which tile companies can prove their merits and consumers can find reliable, skilled installers.

ql-01In addition to these benefits, Martinez points out, “[certification] has made making new networking relationships a lot easier.” Becoming certified has also provided Martinez with more confidence in his skill set and his status  “as a true professional and industry leader.” With certification in hand, Martinez has the justification for charging more for his services, because it sets him apart from the norm. According to Martinez, “By being certified, we are able to impact the labor trade in a way it has not been done before.” Having grown up in the trade, Martinez has been in the industry for more than twenty years, but still finds great value in being a Certified Tile Installer. Certification is “well worth the investment and makes you a part of a whole new network,” Martinez said.

Qualified Labor – August 2016

1_CTI_20x20Jeremy Waldorf: owner/operator Legacy Floors

Certification offers customer extra value, bolstered by education and experience

By Terryn Rutford, Social Structure Marketing

Jeremy Waldorf, owner/operator of Legacy Floors in Howell, Mich., recalled setting wall tile with a slice of pizza in one hand during his Certified Tile Installer (CTI) exam at the end of 2015. “There was absolutely no room for breaks, at least in my case,” Waldorf said. “[The hands-on test] was pretty stressful, and much more challenging than I thought it would be.”

ql-02The context of the CTI hands-on test might be intimidating as described by Waldorf, “In a room with seven other guys, with seven other tool setups, methods, and approaches…I was tempted to peek over and see what kinds of things other guys were doing.” But now that he’s certified, Waldorf has more confidence that he will make the right choices. “With the manuals, resources, and most importantly, the industry connections I now have, I am always able to get answers from more experienced and more skilled tile setters and industry representatives,” Waldorf said.

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In fact, becoming a CTI gave Waldorf an unexpected gift. Since getting certified, Waldorf said, “I am a lot more active in networking with other professionals, and attending clinics and workshops to stay educated about the tile industry. [And] I am plugged into the TileGeeks Facebook group, where I am regularly inspired by absolutely amazing craftsmen, and also get to laugh at the things we all come across in our work days.”

Although Waldorf was certified only six months ago, he was raised in the industry and has been a hard-surface specialist for 18 years. Early on in his career Waldorf committed himself to education. “My company philosophy has been to educate myself in my trade whenever possible, and to deliver the absolute best job I can give them,” Waldorf said.

ql-03According to Waldorf, certification is an opportunity “to really understand how much you have to learn. If you’re willing to take correction and listen to others so that you can brand yourself better, offering your clients advantages that most of your competition won’t, then certification will be an amazing step for you to take.” In addition to humbling you, Waldorf emphasizes that “certification will give you confidence in your abilities and help you make connections with others that can make you a better tile setter.”

Since becoming a CTI, Waldorf completes every tile installation under the assumption that it will be subject to inspection just like when he took the hands-on exam. “I naturally consider what it would be like to have someone take apart my finished work, examining every aspect of it,” Waldorf said. And as a result, Waldorf believes every project he completes is the absolute best he can give. According to Waldorf, certification allows you to “offer your customers more value because you’re not just hands that use tools. You are selling them your education and experience, and that is more important than anything else in this business. That’s how you will build your reputation.”

Qualified Labor – July 2016

ql-01Mike McLawhorn: CTI credentials are confirmation of tile setter knowledge that money can’t buy

By Terryn Rutford, Social Structure Marketing

In 2009, during Mike McLawhorn’s 12 years as a self-employed tile setter, he became a Certified Tile Installer (CTI) in Charleston, SC. “I wanted to do everything I could to set myself apart from the thundering herd of setters,” McLawhorn said. And “I wanted to support our industry’s efforts to legitimize the tile setters that truly care about doing things right. I saw it as an opportunity to market my company as a company that was trustworthy and to possibly increase my profitability.”

1_CTI_20x20McLawhorn was certified as number 188 in the early days of the Ceramic Tile Education Foundation (CTEF) CTI program. “In my opinion, [the test] must have been designed to fail the student that didn’t have time in the field and to reward the student that was experienced,” McLawhorn said. “If one didn’t think ahead, the hands-on tasks would lead to a dead end, and then there was no time to finish it, which would lead to failure.” The most valuable part of being a CTI, McLawhorn said, “is that no one can buy into [it]. Money or the absence thereof, simply is not a factor. Certification is a confirmation of a tile setter’s industry knowledge, hands-on expertise, and more importantly, time in the field with a trowel in one’s hand.”

McLawhorn described why certification is so important. “Decades ago, technology changes in the tile trade happened more slowly,” he said. “In today’s tile world, there are multiple tile companies and multiple setting material companies pumping out new technology nearly every quarter! In order to be considered a knowledgeable service provider, we must maintain a familiarity with the new technologies as they become available.”
Every year certification is becoming more valuable, he continued. Twenty years ago project specifications were generic and tile installers used techniques passed down over the years. Now, McLawhorn said, “officials are clearly stating techniques and methods to accommodate the newer tile trends, which call for more sophisticated installation systems. And finally, they are mandating/specifying the use of CTI tile crews to provide a better chance of a successful installation of their project.”

Certification has proved invaluable for McLawhorn. “I’ve been given the opportunity to utilize my CTI certification on multiple fronts,” McLawhorn said. “Obviously, I used the certification to promote my own business in the past. And, I continue to use my CTI certification in the corporate world for HB Fuller as a professional rep of TEC tile setting products. Nearly every day, my discussions with customers and other tile contractors are supported and validated by my certification.”

In addition to these opportunities, McLawhorn was also given the opportunity to help CTEF. “After my certification and due to my prior corporate experience, I was asked by Scott Carothers of CTEF to proctor a few examinations when he was unable to do so. It was an incredible opportunity to proctor an industry-accepted exam. Through the different fronts I’ve utilized my CTI, the certification has been the common denominator and continues to pay dividends for me, both tangible and intangible.”

Now, in his role at HB Fuller, McLawhorn said he still uses his certification. “There is no doubt that my CTI certification is an integral part of my reputation as a source of knowledge to my customer base. There is absolutely no level of corporate savvy that can replace the credibility that the certification gives me in the market place. The certification absolutely trumps any brand or corporate influence regarding my abilities as a rep.”

Certification is paramount to the industry. “We live in a world that allows mediocrity to self-destruct those who accept mediocrity,” McLawhorn said. But beyond the personal benefits of certification, McLawhorn said, “Our industry is changing annually and only the professional, progressive-minded applicators will benefit and grow.”

John Trent: Certification – fighting the good fight against sub-par installations

By Terryn Rutford, Social Structure Marketing

“Every man owes a part of his time and money to the business or industry in which he is engaged. No man has a moral right to withhold his support from an organization that is striving to improve conditions within his sphere.”
– Theodore Roosevelt

june-qual-01When John Trent became a territory manager for Schluter Systems in 2012, the importance of certification in the industry was solidified for him. “As a territory manager, a lot of my time is spent training installers. In these workshops, we train on average 40 attendees, on both Schluter products and industry standards,” Trent said. “While I have encountered many ‘cream of the crop’ installers within the industry, I also see men and women who are just entering the trade and have little to no exposure outside what they have picked up through trial and error, watching others, DIY shows, or spending an hour at a big box store. Almost always, these paths have promoted installation methods that do not reflect what is accepted by the industry.”

Trent has been touting the benefits of certification through the Certified Tile Education Foundation (CTEF) for years, starting when he was the owner/operator of John Trent Tile & Stone. Certification was so important to him as an owner that after becoming a Certified Tile Installer (CTI) in 2009, he helped his competition get certified. Trent helped his competitors, because “it helped us all justify keeping our price on par with each other,” he said. “No one likes to lose business, but it makes it easier to lose it to someone who you are comfortable with, knowing the customer chose someone with the proven credentials to provide a lasting tile job.”

Trent first became interested in certification because of his own rocky start in the tile industry. Trent admitted, “I first got into the industry on my own, through trial and error. I was exactly the type of guy we see entering the trade today – with no experience, no apprenticeship, nothing but the eagerness to create.” After learning about the National Tile Contractor’s Association (NTCA) and the many opportunities it offers, Trent said, “I became a sponge, soaking up everything I could… John Cox and James Woelfel became friends, as well as mentors… Knowing that the two men I’d come to admire as mentors and friends supported certification, it became a must-have achievement for me.”

Now as a 15-year industry veteran, Trent could talk for an hour about the benefits of certification. When asked why he would encourage others to become certified, Trent waxed philosophical. “I believe we all owe it to ourselves and our industry to improve conditions within our control when we are able to do so,” he said. “Certification is one of the paths we can travel to fulfill this obligation.”

Trent pointed out that the tile industry is harmed by sub-par tile installations. “If an end user receives a job that may be beautiful the day it is installed, but only becomes a maintenance headache or fails prematurely, they are less likely to use tile again,” he said. “This, in part, is the reason for an increased number of alternatives to tile, which are perceived to be less of a maintenance headache or have less of a chance of failure.”

As both an individual business owner and a territory manager for Schluter, Trent has been a strong proponent of certification. “I discuss certification at the beginning of every class I host, as well as with everyone I come in contact with, whether they are in the industry – installers, designers, sales, code enforcement, architects – or simply project owners,” Trent said. Certification is an important step to showing customers your value as a tile installer. Being a CTI sets you apart from your competition and shows a willingness to go above and beyond. “At the time of my certification, I was CTI #277; meaning, there were only 277 of us nationwide. This made it difficult for it to mean something to the broader audience,” Trent said. “That has changed and we are now seeing projects that either recommend or require certified [tile] installers…Ultimately, through certification, the industry is providing end users a better product and increasing consumption of tile.” And this can only mean good things for the tile industry.

Bill Baptista: “Don’t be left behind; get certified”

By Terryn Rutford, Social Structure Marketing

may-baptista-01One day, shortly after achieving Certified Tile Installer (CTI) status, Bill Baptista, owner of J&B Tile, in Westport, Mass., walked into a high-end tile shop in Portsmouth. He handed the owner a pamphlet explaining industry-recognized  tile installer certification – and that was it. “I’ve been doing all her work ever since then,” Baptista said. He went on to explain that she works with architects who are building multi-million dollar homes. “Because she has high-end clientele, she wanted a Certified Tile Installer. And that opened up the door for me. [The architects] want someone who knows what they’re doing and doesn’t look like they rolled out of the back of a pick-up truck. You have to kind of look the part.”

Baptista’s father was in the tile industry before he was old enough to lift a trowel. In 1988, Baptista opened J&B Tile and since then it has a few incarnations. He started out small and eventually grew to a 15-person shop. But, Baptista said, “Now, I’m small, but people are very happy with what gets done.” And what gets done? Baptista does tile work of all kinds, but specializes in high-end, custom showers.

Baptista credited certification with his success. “When I go in and see a customer,” he said, “I have a little binder that I bring in and show them all of these certifications that I’ve been to. And then I always ask them at the end, because they’re usually getting more than one price, has anybody else shown you anything like this? And they say no. And I definitely get 90% of anything I go and look at. And I think it has a lot to do with [certification].”

Baptista has been in the tile industry for almost 30 years. About the CTI test, Baptista said, “Being in the business that long, I knew most of my stuff, but it’s kind of nice getting it reinforced. I definitely learned some things. Of course, I do things a certain way. When you go to the class you see things done another way. Not that I was doing anything wrong, but I could’ve been doing things a little bit different; more efficient, like I do now.”

Certification has proved especially lucrative for Baptista, who is one of only two CTEF Certified Tile Installers in his area, “and I make sure the customers know that,” he said. “The Ceramic Tile Education Foundation has a download at www.tilecareer.com, under the Consumer Help tab. It’s actually for customers: ‘Contractor Questionnaire.’ I print that out and I give it to my potential customers. And I explain to them, ‘Tile is expensive. It’s expensive to install. Here’s a pamphlet with what you should be looking for in an installer.’ People thank me for it and I usually always get the call.”

Baptista emphasized that the certification is no joke. “There are a lot of hacks in this business,” he said. “And it’s not like, you know, an electrician or a plumber, they have to be licensed. You don’t necessarily have to be licensed in the tile business.”

Baptista praised CTEF training director, Scott Carothers. “He doesn’t just take your money and give you a certification,” Baptista said. “That guy makes sure you know what you’re doing before he gives you that certification. In fact, when I was there, there were two other guys that had been there before and didn’t pass the certification. They were there doing kind of a make-up before he gave them a certification. It’s not just a money grab; [Carothers] is dead serious.”

Certification is important to the industry as a whole. “I’ll tell you,” Baptista said, “At least once a week, a potential customer calls me to come and look at a job that had been done by somebody else. And I mean horror shows. I don’t think they know what a chalk line is, a straight line. They’re not using the right notch trowels. They’re not using the right mortar. They really have no idea what they’re doing. They’re kind of giving the tile industry a bad name.” To all tile installers, Baptista said, “If you’re serious about this business and want to stay in it for the long haul, then you have to go distance yourself from all those ‘ham and eggers’ out there that have no certifications. You have to do something different. And that’s what I do. I go to [manufacturer] classes and when the National Tile Contractors Association comes around and puts on their demonstrations, [I go]. Anything new on the market, I read up on it, look into it. You have to stay on top of things in this industry or you’re going to be left behind.”

Qualified Labor – March 2016

1_CTI_20x20You’re in good hands with a Certified Tile Installer

Saugerties, N.Y., contractor gets certified for personal pride and customer assurance

By Terryn Rutford, Social Structure Marketing

EJT-logo

EJT-eric

Eric Tetreault, owner, EJT Contracting

Eric Tetreault, owner of EJT Contracting, has been a Certified Tile Installer (CTI) since 2011 and an Advanced Certified Tile (ACT) Installer since 2014. Tetreault explained the importance of certification, saying, “The industry as a whole needs a way to honor, celebrate – as well as isolate and market – certified labor. There is far too much unqualified work going on out there. And for customers, it can be overwhelming to try to figure out who is qualified and not, as well as who is properly trained, knowledgeable, experienced, and skilled.”

For people who don’t see the need for certification, Tetreault said, “Do it for yourself if not for any other reason. If you fail, you’ll know where you need to improve. If you pass, you’ll know you’re among the best and the brightest in the country. It’s an elite status that I personally am proud to be a part of.” If bragging rights aren’t enough to convince other installers they should become certified, Tetreault added, “I’ve found that with the right approach, people are comfortable with paying more for qualified labor than they would otherwise.”

Being certified, “has certainly improved my customers’ trust in me,” Tetreault said. “I work with builders and designers who work with other installers and I seldom get the average, or the easy jobs. As a certified installer,  I’ll always be the one to do the higher-end job; the job with more details, the job with particular challenges, and the jobs that need any sort of special consideration.”

The tile industry has no federal or consistent state-to-state guidelines for tile installers. In some states tile installers require a contractor’s license, but in many states no licensing or certification is required at all. Tetreault said, “Competition is very cutthroat out there. There is no barrier-of-entry into the industry, so you have everyone from the very best to the very worst competing on a level playing field. I decided to get certified to help my customers understand that there are independent testing and certifications out there to validate a person’s skills, expertise, experience, and professionalism. Since I present myself as a certified installer, they can feel assured that they are in good hands, as well as research the program to understand the certification process and the commitment [it shows] to the work I do.”

Tests are a challenge

Tetreault admits he was challenged by the tests. “I like it that way,” Tetreault said. “If it were too easy, it would only be a piece of paper.” Tetreault described the test, “The hands-on test was far more difficult than expected. The layout, design, and details were not as easy as they look[ed]. When finished, the test module was dissected for judging of the parts that are not seen and often overlooked. Every last detail of the install was inspected and judged. It was stressful.”

And if that wasn’t hard enough, Tetreault said, “The written test was even more challenging. The questions were highly specific, and not just common knowledge. There’s no way someone would know the answers to these questions who wasn’t dedicated to the tile industry exclusively.”

The certification process is a chance to really see the standard to which all tile installation needs to rise. During testing, the judges, “really go over [the test module] with a fine-tooth comb looking at craftsmanship, performance, manufacturers’ recommended practices, industry standards, neatness, and cleanliness.” This kind of perfectionism raises the bar for tile installers everywhere.

Tetreault completed the ACT certifications in Membranes, LFT, Mud Floors, and Shower Receptors and plans on taking the Mud Walls certification as soon as he becomes more proficient. Tetreault said, “I plan on taking any new ACT tests as they become available.”

Located in Saugerties, N.Y., EJT Contracting has been specializing in residential and remodeling tile installation since 2007. Tetreault found out all about certification while visiting the Certified Tile Education Foundation and decided that certification, “was well worth the effort.” Now that he is both CTI and ACT certified, Tetreault said, “My customers do seem to trust me more than ever before.”

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