June 20, 2016. Bethany, CT—LATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced today Emser Tile will distribute LATICRETE products through its nationwide service and distribution network. The partnership provides Emser Tile customers access to LATICRETE premium adhesives, grouts, shower systems, uncoupling products, sealers and cleaners. In turn, LATICRETE gains greater access and exposure to Emser Tile’s significant customer base.

The two family-owned companies share similar values and have seen significant growth in recent years. With its award-winning training programs and technical sales support, LATICRETE offers Emser Tile and its customers excellent service to complement its premium products. In turn, Emser Tile offers LATICRETE expanded access to the residential and commercial contractor market.

Over the past three years, LATICRETE has acquired three companies and expanded the product lines it offers. Similarly, Emser Tile has experienced significant growth over the last few years through market share gains and by expanding its national footprint with the addition of branch service locations.

“This year LATICRETE celebrates its 60th year of building a chemistry of trust with its customers and partners, and we are delighted to celebrate this anniversary by announcing a relationship with our newest partner, Emser Tile,” said LATICRETE Vice President of North America Sales Ron Nash. “Two factors drive our business, the development of innovative products and access to valued customers. LATICRETE provides the former and Emser Tile provides the latter.”

LATICRETE offers a broad range of products and systems covering tile and stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care, including the LATICRETE® SUPERCAP® System. For 60 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials and technology have been field and laboratory proven by architects, engineers, contractors and owners.

Equally important to Emser Tile and its customers, LATICRETE offers a variety of training options. Online, the company offers the LATICRETE UNIVERSITY® e-learning program and “Pro Tips” video series. On-site, the company provides Profit through Knowledge and International Passport to Success technical seminars. LATICRETE is also a provider of AIA/CES continuing education programs.

LATICRETE also offers customers an impressive array of in-field services and technical sales support. The company’s nationwide staff of highly-skilled flooring experts are available 24/7 on job site, in architectural presentations, for specification and residential support, throughout the sales process and conduct extensive training seminars to increase product knowledge.

“The addition of LATICRETE to our offerings is consistent with our strategic plans of partnering with the industry’s best-in-class suppliers and will be an important part of our program moving forward,” said Emser Tile Chief Marketing Officer Bob Baldocchi. “Easy and local access to LATICRETE products throughout our distribution network is a major win for our customers, who are always looking for high-quality products designed for their business. By carrying a full line of LATICRETE products and offering access to the company’s training programs, we can offer new options to meet their every need.”

Established in 1968 and headquartered in Los Angeles, Emser Tile offers a high level of service and a dynamic selection of tile, natural stone, decorative and setting material products designed for both residential and commercial projects and applications. The company has a nationwide service and distribution network that combines the strengths of a national presence with the benefits of local service to quickly respond to changing trends and technologies.

Emser will begin rolling out the full line of LATICRETE products by July 1, 2016

Registration for Total Solutions Plus 2016 is Now Open!

People from all walks of the tile industry and beyond enjoyed TSP 2016.

The National Tile Contractors Association (NTCA) is proud to announce that registration for Total Solutions Plus 2016 is now open! Presented by the NTCA, Ceramic Tile Distributors Association, Tile Council of North America and the Tile Contractors’ Association of America, this year’s conference will be held at the Hyatt Regency Indian Wells Resort & Spa in Indian Wells, California from October 22-25. The purpose of Total Solutions Plus is to annually bring the ceramic tile industry together to network and learn from each other.

The conference will feature keynote speeches by Joe Calloway, Ken Simonson and David Okerlund. There will be two days of breakout sessions featuring many speakers from all over the industry, on topics ranging from management and leadership to project management to technical and design subjects. In addition, NTCA will be holding its Board of Directors meeting, Five Star Contractor meeting, Methods and Standards meeting, and Technical Meeting at the event. The NTCA will also be voting in new executive officers and recognizing outgoing President James Woelfel of Artcraft Granite, Marble & Tile.

Monday night will also feature a tabletop product and services exhibit. Reservation forms for tabletop space, as well as general sponsorship forms, are available on the conference website at http://www.ctdahome.org/tsp/.

The weekend won’t be all hard work – the seventh annual Total Solutions Plus Golf Tournament, sponsored by Daltile, will be held at the Indian Wells Golf Resort, and other activities include canyon hikes, art gallery tours, and more!

Registration for TSP 2016 and a complete schedule of events are available at http://www.ctdahome.org/tsp/. Space at the Hyatt Regency hotel is limited, so be sure to register soon!

New Sales Representatives Bolster Compotite Corporation

Compotite Corporation, a pioneer in the shower waterproofing industry since 1938… and, the “new company you’ve known for more than 75 years,” has announced the addition of two regional sales representatives.

According to President & CEO, Alan Hutchins, Andy Larson and Brad Reed Nelson will now be handling Compotite sales in their respective territories. Not only will they be working with the firm’s tried-and-tested line of waterproofing and crack isolation membranes. Larson and Reed will also be selling the firm’s new line of Frank Lloyd Wright Linear Shower Drains.


Andy Larson

Larson, who is based just outside of Indianapolis, is stepping up into the position of Compotite’s east coast region sales manager. “This is a great opportunity,” he stated.“ The company is actually being re-launched. It’s still the family-run, highly reputable firm it has always been. But now with the comprehensive line of new products, there is a lot of excitement here!”


Brad Reed Nelson

Nelson, an accomplished furniture designer based in Carbondale, Colorado who will be covering Colorado, Wyoming and Montana added, “The new Frank Lloyd Wright drains are great. I believe they are exactly what the design/build marketplace needs. We are very stoked to alert potential buyers within this region about the great opportunities Compotite products bring to the table.”

Hutchins concluded, “We have strong growth plans. And we know that with the addition of professional people such as Andy and Brad, our plans to achieve this growth are looking very attainable.”  Hutchins also added “Compotite is in the process of recruiting more sales reps to assist with our current growth goals in many areas of the country.”


ATLANTA (June 16, 2016) Custom® Building Products returns to HOME FREE, FOX’s unscripted competition series that takes an inspirational turn in Season Two, which premiered on Thursday, June 16 (9:00-10:00 PM ET/PT). This time around instead of competing for themselves, contestants will compete to win their personal hero a dream home. In addition, former NFL player, Heisman Trophy winner and sports analyst Tim Tebow will take the game to a new level, co-hosting alongside famed professional contractor Mike Holmes, who returns for Season Two along with Custom Building Products.

On Season Two of HOME FREE, the competition is bigger and better than ever. Each week, Holmes and Tebow will challenge and motivate the contestants to build a new home, testing their skill levels, will and strategy. The contestants who work the hardest for their hero move forward, while the contestant who doesn’t perform up to code will face elimination. Holmes and Tebow will be with the competitors every step of the way – picking apart their work and demanding they meet their high standards, while also sharing their expertise and guidance to help them reach new heights. When only two remain, they will fight to the finish to win their hero the ultimate dream home, and take home a surprise $100,000 grand prize for themselves.

Custom Building Products, the leading provider of flooring preparation products and tile and stone installation systems, provided Fusion Pro® Single Component® Grout, Versabond® Thinset Mortar, RedGard® Crack Prevention and Waterproofing Membrane, and related products.


Dodge Momentum Index Moves Higher in May

NEW YORK – June 7, 2016 – The Dodge Momentum Index rose 2.4% in May to 119.4 from its revised April reading of 116.6 (2000=100). The Momentum Index is a monthly measure of the first (or initial) report for nonresidential building projects in planning, which have been shown to lead construction spending for nonresidential buildings by a full year. The increase for the Index in May was due to a 6.5% gain for projects entering planning in the commercial sector, which more than offset a 3.4% decline for such projects in the institutional sector. May’s increase places the overall Index 3.6% higher than its year-ago level, suggesting further growth in construction activity in 2016 despite the subdued first quarter GDP report and signs that lending standards are beginning to tighten for commercial projects. The commercial portion of the Index rose in May for the second consecutive month and is at its highest level since September 2015. This recent improvement for commercial projects provides some evidence that construction plans are moving forward after the severe drop-off in planning that occurred with the financial market instability in late 2015. At the same time, institutional planning is 1.3% lower than it was in May 2015, settling back for now from the heightened activity reported in late 2015 and early 2016.

In May, six projects entered planning with a value that exceeded $100 million. For the commercial building sector, the leading projects were two warehouses in Staten Island NY – one valued at $304 million and one at $141 million. For the institutional building sector, the leading project was a $252 million neuroscience building at Stanford University in Palo Alto CA.

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About Dodge Data & Analytics: Dodge Data & Analytics is a technology-driven construction project data, analytics and insights provider. Dodge provides trusted market intelligence that helps construction professionals grow their business, and is redefining and recreating the business tools and processes on which the industry relies. Dodge is creating an integrated platform that unifies and simplifies the design, bid and build process, bringing data on people, projects and products into a single hub for the entire industry, from building product manufacturers to contractors and specialty trades to architects and engineers. The company’s products include Dodge Global Network, Dodge SpecShare®, Dodge BuildShare®, Dodge MarketShare™, and the ConstructionPoints and Sweets family of products. To learn more, visit www.construction.com.

Industry News: June 2016

Ceramic Technics wins Confindustria North American Distributor Award

june-news-01Confindustria Ceramica (the Italian Association of Ceramics) named Atlanta-based tile and stone distributor Ceramic Technics Ltd. as the 2016 Confindustria Ceramica North American Distributor Award. Ceramic Technics Ltd. emerged as this year’s winner due to its 28 years of high-level service as an importer and distributor in the commercial sector, characterized by a close attention to detail and keen understanding of the distinctive qualities that Italian ceramic tile offers. Other factors decided by the Supervisory Committee who made the decision included consistency, exemplary service as an Italian tile importer and distributor, a high-caliber corporate image, inclination towards Ceramics of Italy products, and fair trade practices in relation with Italian manufacturers.

CTDA names MAPEI Supplier of the Year

june-news-02The Supplier of the Year award, which is voted on by the Ceramic Tile Distributors Association (CTDA) members, recognizes domestic and international supplier(s) who provide the most value to its distributor members and the ceramic tile and stone industry. The award this year went to MAPEI, international manufacturer of tile and stone setting systems. Rick Church, executive director of CTDA (l.) with Luigi Di Geso, president and CEO of MAPEI, are shown with the Supplier of the Year award.

Atlas Concorde establishes Tennessee headquarters

june-news-03Atlas Concorde, a global leader in the ceramic industry founded in Italy in 1969, has launched Atlas Concorde USA, a ceramic and porcelain tile brand created to blend true American heritage and tradition with Italian cutting-edge design and excellence.
Atlas Concorde USA opened its headquarters and showroom in Franklin, Tennessee, to better establish and strengthen American customer relationships built on trust, loyalty and honesty. The lines will focus on aesthetic appeal with excellent technical performance.

“All our products will be proudly made in America,” said Atlas Concorde USA, president, Maurizio Mazzotti, emphasizing a dedication to high manufacturing standards that have distinguished its brand. “Our goal is to enhance American living spaces with these innovative U.S.-inspired surfaces,” said Mazzotti. The company launched 16 new collections manufactured at this plant, which “were designed and created following the U.S. market’s style and trends, to combine history and traditional feel with the latest interior design styles.” More info at www.atlasconcorde.it.

Del Conca USA plans to double porcelain tile capacity

june-news-04Only two years after opening its U.S. production facilities, Del Conca USA, a subsidiary of Italy-based Del Conca Group, has put in motion plans to double its capacity of porcelain tile production at its Loudon County, Tenn., plant from 32 to 65 million sq. ft. per year.

The expansion was announced during the Coverings show in Chicago by Enzo Donald Mularoni, CEO of the Del Conca Group. He noted that the expansion will mean new jobs for the community with an increase of about 40 new local employees to the currently employed 85, and will utilize Italian technology in the plant – “making it a perfect combination of Italian and American talent,” he said.

The expansion, with work expected to begin during the second half of 2016, and production to start in early 2017, involves a further investment of 30 million USD both for construction and the purchase of new Italian technology. The plant will expand in size from 320,000 sq. ft. to 430,000 sq. ft.

The installation of two new production lines will be dedicated to large format and increased-thickness tiles such as the due2 20 mm thick collection for outdoor installations. In addition to increased production, the expansion will mean faster deliveries and better services to U.S. clients. Find more info at delconcausa.com

Landmark Ceramics joins Tennessee tile manufacturing community

june-news-05Gruppo Concorde, established in Italy in 1968, founded Landmark Ceramics in Mt. Pleasant, Tenn., in 2013. Landmark specializes in the production and marketing of high quality porcelain tiles for architectural, residential and commercial at its 700,000-sq.-ft. facility, situated on a 96-acre plot. Annual production capacity is 50 million sq. ft. Production, logistics, sales and marketing departments are contained in one single large production complex, integrated with the local territory. The Landmark production site reflects the highest international standards of environmental protection that include attention to energy efficiency, recycling and re-use of various materials, and the reduction of the impact on the environment. For more information, visit www.landmarkceramics.com

Wonder Porcelain to manufacture in USA

june-news-06Wonder Porcelain Group, LLC, distributes tile nationwide from its corporate headquarters and distribution hub in Plano, Texas, with additional distribution centers in Florida and California. Part of Dongguan City-based Marco Polo Group – one of China’s largest tile manufacturers – domestic manufacturing is set to start in late 2016 at the state-of-the-art 150-acre plant in the Cherry Farm Industrial Park in Lebanon, Tenn., now under construction. The advantageous location was selected due to its proximity to Interstate 40 and other transportation routes, and necessary resources and raw materials. The 500,000-sq.-ft. plant will add more than 200 new jobs to the area.

The company is under the direction of Michael Kephart, CEO, and Laurie Lyza, director of marketing. All products are certified as porcelain by the TCNA’s Porcelain Tile Certification Agency and tested by TCNA to verify performance standards. For details, visit www.wonderporcelain.com.

Bostik opens three stateside Technical Training centers

Bostik, Inc. (bostik.com/US), one of the world’s largest manufacturers of adhesives and sealants, has announced that three new “full-service, Technical Training facilities” have been opened to better serve its growing customer base. These new facilities will all have a major focus on offering state-of-the-art training sessions.”

bostik new facilities2According to Chad Bulen, Technical Services Manager for Bostik’s Consumer & Construction Business Unit, “Bostik’s high-performance materials are being used by savvy professionals throughout North America every day. These include installation systems for wood floors, ceramic, stone, resilient and surface preparation materials. We have made a firm commitment to educate our attendees relative to using our products at optimal levels. This focus ultimately will result with a win-win situation for all involved.”

The new facilities are located in Dallas, Texas; Temecula, California and Wauwatosa, Wisconsin.

bostik new facilitiesBulen added, “All three Technical Training facilities have been set up with full ‘hands-on’ training rooms and cutting edge classroom environments. To achieve the best possible back-and-forth communication, we envision both classroom and actual demonstration sessions never to have more than 25 attendees. That way, we can keep events more personalized and hands on. Our ultimate goal is to offer industry partners a better understanding of how to select the very best system for every installation they embark upon.”

Bulen went on to state that those coming in for training sessions would include flooring contractors, general contractors, distributors, retailers, architects & designers and other decision-makers relative to every aspect of floor covering installation. “We plan to cater to the needs of those attending,” he concluded.

bostik new facilities3About Bostik, Inc.

Bostik is a leading global adhesive specialist in industrial manufacturing, construction and consumer markets. For more than a century, they have been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape people’s daily lives. From cradle to grave, from home to office, Bostik’s smart adhesives can be found everywhere. With annual sales of $1.63 billion, the company employs 4,800 people and has a presence in more than 50 countries. Bostik is a company of Arkema. Visit bostik-us.com for more information.

New Products: NUE TILE

NUE TILE crack isolation membrane makes it easy to remove or repair tile floor.

NUE TILE crack isolation membrane makes it easy to remove or repair tile floor.

NUE TILE, a state-of-the-art, high-performance crack isolation membrane that offers the freedom of post-installation easy tile removal, debuted at Coverings last month. The NUE TILE membrane inexpensively bonds to a wide range of substrates, and tile can be immediately set right on top of it. The membrane has undergone extensive TCNA testing and received the Extra Heavy Traffic Classification via the ASTM C627 Robinson tests which means it is suitable for heavily trafficked areas, such as shopping malls, airports or even where forklift or pickup truck traffic is present. NUE TILE has also exceeded the TCNA High Performance Crack-Isolation in ANSI A118.12, and is highly cost-competitive. Additionally, NUE TILE offers the ability to easily remove or repair the tile floor without any damage to backer-boards or electric radiant heating systems. www.nuetile.com.

Schluter Launches New Website

Schluter® Systems has launched a completely new website that simplifies navigation and provides several interactive tools that make it much easier to design and specify tile projects. The site is built with features that will satisfy anyone planning to work on a project with tile – dealers, installers, architects, and homeowners.

The www.schluter.com website provides complete access to all Schluter online resources. The content of previous microsites, including the Authorized Schluter Dealer (ASD) website, has all been incorporated under this single banner. The use of a single URL for everything makes it much easier for site visitors to move between Schluter-related topics and ideas. The new site is available on a platform that is desktop, tablet, and mobile friendly. Categories for navigation include: Products; Project Planning; Areas of Use; Education; and an Inspiration Gallery.

Watts launches Wild Ride Sweepstakes for contractors

may-wildride-01Last month, Watts launched its “Wild Ride” sweepstakes promotion open to enrolled licensed contractors of legal contracting age in the United States and Canada (excluding Quebec). This exciting promotion will give away an array of prizes including Official Harley-Davidson® watches, sunglasses, open road motorcycles adventures, and a grand prize of a brand new Harley-Davidson® Fat Boy® Motorcycle.

The sweepstakes runs from April 1, 2016 through September 30, 2016. During this time, every invoice or purchase order submitted in the United States or Canada by an eligible participant for Watts brand products earns an entry into the sweepstakes, and an alternate means of entry does not require a purchase. Watts brands include: AERCO, Ames Fire & Waterworks, BLÜCHER, BRAE, Dormont, Febco, HF scientific, Mueller Steam Specialty, Orion, Powers, Sea Tech, SunTouch, tekmar, Watts, and Watts Radiant. For details, visit WattsWildRide.com.

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