June 20, 2016. Bethany, CT—LATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced today Emser Tile will distribute LATICRETE products through its nationwide service and distribution network. The partnership provides Emser Tile customers access to LATICRETE premium adhesives, grouts, shower systems, uncoupling products, sealers and cleaners. In turn, LATICRETE gains greater access and exposure to Emser Tile’s significant customer base.
The two family-owned companies share similar values and have seen significant growth in recent years. With its award-winning training programs and technical sales support, LATICRETE offers Emser Tile and its customers excellent service to complement its premium products. In turn, Emser Tile offers LATICRETE expanded access to the residential and commercial contractor market.
Over the past three years, LATICRETE has acquired three companies and expanded the product lines it offers. Similarly, Emser Tile has experienced significant growth over the last few years through market share gains and by expanding its national footprint with the addition of branch service locations.
“This year LATICRETE celebrates its 60th year of building a chemistry of trust with its customers and partners, and we are delighted to celebrate this anniversary by announcing a relationship with our newest partner, Emser Tile,” said LATICRETE Vice President of North America Sales Ron Nash. “Two factors drive our business, the development of innovative products and access to valued customers. LATICRETE provides the former and Emser Tile provides the latter.”
LATICRETE offers a broad range of products and systems covering tile and stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care, including the LATICRETE® SUPERCAP® System. For 60 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance and customer service. LATICRETE methods, materials and technology have been field and laboratory proven by architects, engineers, contractors and owners.
Equally important to Emser Tile and its customers, LATICRETE offers a variety of training options. Online, the company offers the LATICRETE UNIVERSITY® e-learning program and “Pro Tips” video series. On-site, the company provides Profit through Knowledge and International Passport to Success technical seminars. LATICRETE is also a provider of AIA/CES continuing education programs.
LATICRETE also offers customers an impressive array of in-field services and technical sales support. The company’s nationwide staff of highly-skilled flooring experts are available 24/7 on job site, in architectural presentations, for specification and residential support, throughout the sales process and conduct extensive training seminars to increase product knowledge.
“The addition of LATICRETE to our offerings is consistent with our strategic plans of partnering with the industry’s best-in-class suppliers and will be an important part of our program moving forward,” said Emser Tile Chief Marketing Officer Bob Baldocchi. “Easy and local access to LATICRETE products throughout our distribution network is a major win for our customers, who are always looking for high-quality products designed for their business. By carrying a full line of LATICRETE products and offering access to the company’s training programs, we can offer new options to meet their every need.”
Established in 1968 and headquartered in Los Angeles, Emser Tile offers a high level of service and a dynamic selection of tile, natural stone, decorative and setting material products designed for both residential and commercial projects and applications. The company has a nationwide service and distribution network that combines the strengths of a national presence with the benefits of local service to quickly respond to changing trends and technologies.
Emser will begin rolling out the full line of LATICRETE products by July 1, 2016