Florida Tile To Assume North American Management Of Two Key International Brands For Sister Company

LEXINGTON KY — Italy-based Panariagroup, a world leader in tile and stone products, has transferred management of North American sales of two of flagship brands to its US subsidiary Florida Tile.

The announcement, effective immediately, was made by Paolo Mussini, Founder and Managing Director of Panariagroup’s Cotto d’Este, during Coverings 2016, the international tile and stone conference and expo held in Chicago in late April.

During his outline of the plan to Cotto d’Este and Florida Tile distributors, Mussini said, “In order to continue to increase the value of the Cotto d’Este and Kerlite® brands in North America, the business needs to be supported differently, with local inventory, people and promotions.  Starting from May 1, 2016, the sales and distribution of these two brands will become the responsibility of our sister company, Florida Tile.” (Florida Tile is headquartered in Lexington, KY.)  

Cotto d’Este is known worldwide as having established a new and unique luxury porcelain tile segment in 1993 and yet another segment in 2004 when the company introduced Kerlite®, an innovative, light yet durable, large-panel sized tile for floors, walls, counters, tabletops and contemporary furniture.

Says Mussini, “In order to seize new opportunities and to compete at the highest level, I needed to make changes in the way we were distributing our product. Today, customers need more than just a superior product. They need a closer inventory, more present and specialized marketing support and skilled sales and technical support they can rely on.”

“This is why we made the decision to partner with our sister company, Florida Tile in America, and rely on their expertise and success to develop an action plan here for Cotto d’Este and Kerlite®,” Mussini adds.

Mussini stresses that Cotto d’Este and Kerlite® will not become part of the Florida Tile catalogue. “We are creating a separate distribution network and seeking the best partners regardless of whether or not it is a Florida Tile branch outlet or distributor,” he says.

“This way, we can retain and support our existing network of Cotto d’Este distributors and leverage the work done to get us to the point we are today, as well look for the best partners for our brand.” Mussini says.

Visit cottodesteusa.com for more information or call 1 (844) 4-COTTOUSA [844-426-8868]


 Cotto d’Este and Florida Tile are fully owned subsidiaries of Panariagroup, a publicly owned company traded on the Milan Stock Exchange (MILAN: PAN IM). Panariagroup is a leading manufacturer and distributor in over 60 countries around the world with six manufacturing sites in Italy, Portugal and the USA and eight brands positioned in the high-end of the market. 




Satori, a Laminam by Crossville collection, earns IIDA/HD Best of Show – Hard Surface Flooring award

Las Vegas, NV – Laminam by Crossville’s Satori Collection has been named Best of Show – Hard Surface Flooring in the 20th Annual IIDA/HD Products Competition. The announcement of the win was made at the HD Expo in Las Vegas. Crossville, Inc. was an exhibitor at the show.

satori by laminam by crossville - lodge (3)

Products winning Best of Show honors are selected based on a range of criteria such as aesthetic appeal, innovation, value, and sustainable attributes. Satori’s porcelain tile panels come in three colors that offer luxe, varied looks suitable for commercial or residential installations. The line is offered in 1 x 3 M and 1 x 1 M size formats in 5.6mm thickness. This thickness makes the product suitable for flooring installation, but it may also be used on walls.

For additional information on Crossville’s Laminam products, visit crossvilleinc.com/solutions/laminam/.

Crossville, Inc. Celebrates 30th Year in Business

Crossville, Tenn. – Domestic porcelain tile manufacturer Crossville, Inc. celebrates its 30th anniversary on May 5th. Founded in 1986, the company is U.S.-owned and operated, with headquarters and manufacturing facilities located in Crossville, Tennessee. As a wholly owned subsidiary of Curran Group, a privately held holding company renowned for its core values of family, respect, partnership, integrity, and improvement, Crossville benefits from exceptional support and infrastructure that has made its 30 years of success possible.

Crossville Plant photo with flagIn addition to being the first tile manufacturer in Tennessee, the company has been the forerunner in many innovations, achieving an impressive list of industry “firsts” in its three decades in business.

first to produce large format tile on site
first to manufacture tile with certified recycled content
first to develop the ability to recycle fired porcelain, resulting in creation of the Tile Take-Back® Program and recycling partnership with TOTO USA
first to achieve certification of its waste recycling programs
first to achieve TCNA’s Green Squared certification for all of its U.S.-produced tile lines
first to distribute a complete line of large format, thin porcelain panels (Laminam by Crossville)
first to become a net consumer of waste

Tim Curran, co-president of the Curran Group and a constant leader for the Crossville organization, reflects on the what has brought the company to such a notable milestone.

Tim Curran, The Curran Group

Tim Curran, The Curran Group

“Simply put, our success is all attributable to the people who do the work at Crossville,” Curran states.

“Whether that is a visionary like Svend Hovmand who first envisioned Crossville and later became its president, a life-time tile maker like John Smith who brought stability to our manufacturing and also later served as the company’s president, or any of the hundreds of wonderful employees who have made our company at home in Crossville, Tennessee, none of our success happens without the contributions of many hard working individuals of the highest character.”

In looking back at the three decades, Curran reflects on key phases in Crossville’s growth, noting the pivotal aspects of each.

The company’s “infancy”
“Crossville successfully recruited an initial team that built the first of its kind tile manufacturing facility in the U.S., organized a very successful sales and marketing team, and introduced a new product category: porcelain tile. All of these were accomplished in a few short years while generating a profit.”

The company’s “youth”
“Crossville emerged from being a novelty in the middle of Tennessee to a recognized leader in the tile industry with a reputation and presence that spread around the world. Capacity and complexity both continued to grow as porcelain tile became a mainstream product category.”

The company’s “young adulthood”
“Porcelain has become a major part of the tile industry. Products have become incredibly sophisticated with sizes and shapes virtually unlimited. The level of competition has increased both from burgeoning production in China and other parts of Asia, as well as an explosion of production facilities in the U.S., in particular Tennessee.

Crossville has branched into distribution and has continued to develop its proprietary logistics programs. This is where we are today—about to hit our stride as an ‘adult’.”

Curran notes, “I think we have demonstrated to the industry that we are good at what we do—making and selling tile—and that we conduct ourselves with the highest morals and a good heart.”

He shares that these standards are the foundation of the company’s aspiration for the future. “There is still a long runway ahead for Crossville,” he summarizes.

To learn more about the company, its products, programs, and sustainable practices, visit crossvilleinc.com.


Atlas Concorde USA is an investment in U.S. manufacturing and provides American consumers with best-in-class solutions for every application

Franklin, TN. (April 19, 2016) – Atlas Concorde, a global leader in the ceramic industry with a mission to provide interior designers, architects, and home owners with ceramic solutions suitable for every destination, has launched Atlas Concorde USA, a ceramic and porcelain tile brand created to blend true American heritage and tradition with Italian cutting-edge design and excellence.

Atlas Concorde USA opened its headquarters and showroom in Franklin, Tennessee to better establish and strengthen American customer relationships built on trust, loyalty and honesty. To ensure an aesthetic appeal in line with market needs and excellent technical performance, the new company is an investment to manufacture in the U.S., which will strengthen the ever-growing global brand.

“All our products will be proudly made in America,” said Atlas Concorde USA, President, Maurizio Mazzotti. “In addition, we’re dedicated to manufacturing at the same high standards set by our Italian parent company so we can continue to offer premium products that made the brand synonymous with quality tiles all over the world.”

To support the Atlas Concorde USA launch, new 2016 collections were developed to express the history of work and entrepreneurship that created and continues to sustain today’s American identity, across every environment, both commercial and residential. The collection includes nine surfaces to enhance modern to traditional spaces: 

·         REDEEM: This wood is representative of the most lived surfaces, hand-treated andworked multiple times to obtain the best personality and rustic effect

·         FRAY: With a complete and modern color palette, this fabric conveys warmth, eleganceand a total feeling of comfort

·         FORGE: A fine combination of industrial and metropolitan with treated metallic shadesto represent modern and urban environments complete with corrosion and oxidation toadd character

·         MOTION: Graphically rich and harmonious surface to dress contemporary spaces with atouch of character and timeless style of veined marble

·         RIDGE: Traditional and rustic mixture of stones that provides natural simplicity giving comfort and personality to spaces

·         PATH: Warmth and naturalness of this vein-cut travertine is particularly suitable even for the most sophisticated and minimal spaces

·         SIGN: This travertine marble is both elegant and natural with delicate veining for spaces with timeless charm and contemporary design

·         GET: Young, metropolitan look with a lived-in effect to decorate indoor residential and commercial spaces

·         EON: This selection of marble is among the most classic and noble materials, with new colors and veins it becomes the perfect look for modern and informal styles

“Our goal is to enhance American living spaces with these innovative U.S.-inspired surfaces,” said Mazzotti. “The collections were designed and created following the U.S. market’s style and trends, to combine history and traditional feel with the latest interior design styles.”

Atlas Concorde, founded in Italy in 1969, is a leader in the ceramic industry that successfully leverages strong leadership, commercial stability and world-class expertise in the style, production and distribution of porcelain surfaces. The company has won the confidence and trust of customers in more than 100 countries, and with continuous innovation has become a point-of-reference for the entire ceramic industry.


Chicago, IL – LATICRETE, a global manufacturer and leader of premium installation and finishing systems for the building industry, continues celebrating “60 Years of Building Chemistry” while demonstrating new and existing products at Coverings 2016 The Global Tile and Stone Experience, in Chicago, April 18 to 21.


image002.jpg“LATICRETE was founded on the importance of building a chemistry of trust with its customers and partners. Providing industry-leading technical and customer support has been a critical element of the success LATICRETE has experienced,” said Sean Boyle, Senior Director of Marketing and Product Management. “We are proud to celebrate our growth and progress in the industry over the last 60 years and to demonstrate some of our newest product lines at Coverings 2016.”


Dr. Henry M. Rothberg, chairman emeritus and founder of LATICRETE, revolutionized installation techniques for the setting of ceramic tile and stone over 60 years ago with his pioneering work in the field of chemical engineering and the “adhesive mortar method.” Dr. Rothberg’s research is now the basis for all modern adhesives used today for the installation of ceramic tile and stone and the company’s anniversary recognizes the significant products and relationships it has built over the last 60 years.


To demonstrate its gratitude, LATICRETE will hold a private party for companies and individuals with which it has built significant relationships over the last 60 years. The event will be held at the House of Blues Chicago.


In addition to celebrating the chemistry of its relationships, LATICRETE will launch STRATA_MAT™ XT and TRI-LITE™ at Coverings 2016. The company will also demonstrate existing tile and natural stone product lines including PERMACOLOR® SelectSTONETECH®HYDRO BAN® Shower SystemsSPARTACOTE®  and STRATA_MATTM.


“STRATA_MAT™ XT and TRI-LITE™ are truly exceptional products,” continued Boyle. “They each offer new options for contactors and distributors in the ceramic tile and natural stone field.”


STRATA_MAT XT is a next-generation, high-performance uncoupling membrane designed specifically for ceramic tile and dimension stone installations to accommodate moisture from beneath tile covering. STRATA_MAT XT provides vapor management, eliminates transmission of in-plane substrate cracks of up-t o 1/8” (3 mm), assists with easier floor layout as chalk lines are easily visible on the surface prior to tile installation. This new product allows installers to see mortar coverage underneath the mat during installation without having to lift and verify.


Available for purchase in July, STRATA_MAT XT also features Mortar Hydration Vents, which create a mechanical bond between the mat and adhesive mortar and allow the mortar to cure faster. This provides a stronger bond of tile and permits faster time to grout when using both modified or unmodified mortars—enabling the use of the appropriate mortar for an installation. Lightweight and easy to carry, STRATA_MAT XT is fast to install with standard tools, suitable for interior non-industrial vehicular traffic applications over concrete substrates and can be used under moisture sensitive stones.


TRI-LITE is a lightweight multi-use, polymer fortified adhesive mortar. Suitable for exterior glue plywood, concrete, concrete block, ceramic tile and stone, gypsum wallboard, cement backer board and brick and concrete masonry.

TRI-LITE offers tremendous utility for non-sag wall installations, large heavy tile installation and the thin-set application of floors. This cutting-edge product exceeds ANSI A118.15, A118.4, and 118.11 ISO 13007 – C2TES1 classification.


Available in May, a single 30 lb (13.6 kg) bag of TRI-LITE provides the same coverage as a 50 lb (22,7 kg) bag of traditional mortar.




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Tuesday, April 19th

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Wednesday, April 20th

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(Chicago, April 18, 2016) In just two years since it opened its US production facilities, Del Conca USA, a subsidiary of Del Conca Group based in Italy, has put in motion plans to double its capacity of porcelain tile production from 32 to 65 million square feet per annum. Even with excellent early indicators, this increase is happening even faster than had been forecasted.

This important industry news was announced today by Mr. Enzo Donald Mularoni, CEO of the Del Conca Group, at Coverings, the most important trade show for the tile and stone industry in North America. According to Mularoni, “We are proud to announce that our positive estimates when we opened our US facilities were not wrong. To the contrary, there has been enough demand to double our production lines in just two years.  This will equate to an increase in our capacity from 32 to 65 million square feet per year and new jobs for the community.” Mularoni continues,“We have already signed contracts with our suppliers and once again the technology will be entirely Italian – making it a perfect combination of Italian and American talent.”

The expansion, with work expected to begin during the second half of 2016, and production to start in early 2017, involves a further investment of 30 million USD both for construction and the purchase of new Italian technology.

To date, the US plant, located in Loudon County (Tennessee), covers 320’000 square feet, but during the course of 2016 it will be expanded to cover 430’000 square feet. This increase of production will also  involve the hiring of additional local personnelAbout 40 new employees, all American nationals, will be hired for the new production lines, in addition to the 85 currently employed.

The installation of two new production lines will be advantageous to the market, not only by increasing production – with the expansion of the range of sizes and styles manufactured – but also in the improvement of services to the American clients, with faster deliveries, etc. The new facilities will be dedicated to the production of large formats and tiles of increased thickness, especially due2, the collection for outdoor installations which is produced in 20 mm thickness and has been very successful in the USA, where porcelain stoneware is being discovered as a superior alternative to concrete and natural stone.

In 2015, import of tiles from Italy to the United States increased by 9.3% in value and 12.8% in quantity with respect to the previous year. In monetary terms, tile imports from Italy are worth 572.8 million dollars. The American market is showing clear signs of recovery and is becoming increasingly sophisticated with a greater demand for products of Italian design.
“This additional investment in the United States, a truly strategic country for us, will allow us to increase our market share, making the entire group stronger,” concludes Mularoni.
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Crossville Announces 2015 Recycling Program Milestones

Screen Shot 2016-04-18 at 9.57.04 AMAll-time Recycling Totals Top 70 Million Pounds of Fired Waste Diverted from Landfills

CROSSVILLE, Tenn. – Officials with domestic tile manufacturer Crossville Inc. have announced the company recycled 16,939,634 pounds of fired porcelain in 2015, bringing the company’s cumulative recycling total to just over 70 million pounds since the 2009 launch of the Tile Take-Back® program and subsequent TOTO USA recycling partnership.

These recycling initiatives are based on the company’s proprietary process for recycling fired porcelain products, including post-consumer materials. Through Tile Take-Back®, Crossville is able to recycle previously installed tile collected from its distribution network, as well as scraps that result from tile cutting during installation, sizing, or sample creation. Through its TOTO partnership, Crossville receives pre-consumer fired porcelain toilets that do not meet quality standards; prior to the partnership, these cast-offs were being sent to landfills for disposal, but now they are recycled for use in manufacturing new tile.

All 70 million-plus cumulative pounds of the recycled material Crossville diverted from landfills have been or will be introduced into the tile production process. This use of recycled material during manufacturing results in Crossville maintaining its status as a net consumer of waste for a fifth consecutive year. Net waste consumption is achieved by using more waste than is created during production.

Here’s the break-out of Crossville’s total of 16,939,634 pounds of fired porcelain recycled in 2015.
* 8,808,043 pounds fired scrap product at the company’s plant (this amount increased substantially from previous years, as the average tile size produced at Crossville’s plants has increased)
* 8,060,180 pounds of TOTO’s scrap porcelain
* 71,411 pounds of post-consumer waste from the Tile Take-Back program

Additionally in 2015, Crossville removed 1,738,973 pounds of filtrate solids from dirty water and recycled back into tile production.

Tile Take-Back® and the TOTO USA partnership are just two of many sustainable practices Crossville maintains company wide. For more information about all of Crossville’s sustainability practices, visit the sustainability section of the Crossville website.

About Crossville’s Recycling Initiatives
Tile Take-Back Program®
The Tile Take-Back® program is Crossville’s answer to the major environmental problem facing the tile industry today: the recycling of fired tile. Because this program is so beneficial throughout the industry, Crossville openly accepts post-consumer tile from other brands as well as projects not originating from Crossville.
TOTO USA Partnership
In 2011, Crossville launched a partnership with sanitaryware manufacturer TOTO USA to receive and recycle that company’s fired porcelain refuse. Today, there is recycled content in every square foot of porcelain tile produced by Crossville because of the harvested material from TOTO, reducing the need for raw materials for tile production.

Crossville Announces The Common Thread for the Cure Scarf Design Contest, Names Panel of Interior Designers as Judges

Crossville, Tennessee – Crossville, Inc. has launched its second scarf design contest, a biennial competition held in support of The Common Thread for the Cure, the nonprofit organization that provides practical support for members of the furnishings and interior design industries facing the challenges of breast cancer.

“We’re excited to once again engage our design community in a really unique, creative contest with the ultimate goal of increasing awareness and support of The Common Thread for the Cure,” states Lindsey Waldrep, Crossville’s vice president of marketing. “It’s inspiring to see so many come together to help our colleagues and their families get through the real life challenges of breast cancer diagnoses.”

Members of Crossville’s distribution network and the design community at large have already submitted designs for consideration, and the company is now announcing those who will be part of the contest’s judging panel. The company has enlisted four renowned interior designers from across the country to determine the contest’s winning design.

Screenshot 2016-04-07 11.48.25
Allan Dallatorre – Los Angeles-area interior designer, design consultant to TOTO USA, owner of Hinge Decor of Hollywood
Lisa Mende – Charlotte, NC-based, nationally acclaimed interior designer, allied member of ASID, IDS, Design Trust of NYC, and Withit
Linda Holt – Boston-area interior designer, member of Benjamin Moore Advisory board, contributor to Merrimack Valley Magazine
Kathy Sandler – Nashville, TN-based interior designer and editor-in-chief of design blog LiveTheFineLife.com

Sandler, Dallatorre, Mende, and Holt will vote on scarf design concepts submitted by a range of entrants from Crossville’s distribution network and the design community at large. The judges’ winning design will be produced and sold to raise funds to go toward The Common Thread for the Cure’s Helping Hand Grants, in time for October/Breast Cancer Awareness month.

Additionally, Crossville will open the contest to popular vote to determine another winner for production of a second scarf. Popular voting will be open April 14th through 30th and may be tracked by following @crossvilleinc on social platforms. Anyone can vote by visiting bit.ly/crossvillescarfcontest.

Jane Barea, president of The Common Thread for the Cure and an interior designer in Winston-Salem, NC, says “We’re so grateful for Crossville and this scarf competition. It’s a great way to spread the word about Common Thread across the nation. We’re an entirely volunteer-run organization, so programs like this are so important for drawing attention to what we do.”

Visit the Crossville website for additional information about the competition. Winners will be announced in mid-May, and the winning scarf designs will be unveiled in October in tandem with Breast Cancer Awareness month.

ARDEX offers FLEXBONE Systems Sweepstakes that include CTEF training and trip to Total Solutions Plus among prizes

The ARDEX FLEXBONE Systems Sweepstakes runs till April 30. Two winners will have five distinct experiences to choose from, including an all-expenses-paid trip to Total Solutions Plus and CTEF Training.

The ARDEX FLEXBONE Systems Sweepstakes runs till April 30. Two winners will have five distinct experiences to choose from, including an all-expenses-paid trip to Total Solutions Plus and CTEF Training.

Back in January, ARDEX introduced its ARDEX UI 720 Floating Uncoupling Membrane and ARDEX UI 740 Uncoupling Membrane, available for purchase at ARDEX distributors throughout North America.

“ARDEX FLEXBONE® uncoupling systems with GripLock Technology deliver an enhanced level of protection for tile and stone installations,” said Russ Gaetano, ARDEX Americas Tile & Stone Installation Systems Marketing Manager. “This unique technology provides improved shear resistance and bond strength.”

ARDEX UI 720 Floating Uncoupling Membrane is the only unbonded, 100% uncoupling system available in the industry. It can be used over difficult substrates and is ideal for frequently changed floors in boutique retail stores, multi-unit housing, showrooms and trade show exhibits.

“ARDEX UI 720 Floating Uncoupling Membrane saves installers time and money by eliminating several steps required in traditional uncoupling installations,” said Mark Pennine, ARDEX Tile & Stone Installation Systems Technical Manager. “Simply unroll the mat over the substrate – no setting mortar required!”

ARDEX UI 740 Uncoupling Membrane high-load, bonded version is ideal for high-traffic, high-stress installations in airports, office buildings, hotel lobbies and condominiums. It provides waterproofing, maximum shear and tensile bond strengths.

When used in conjunction with ARDEX mortars and grouts, ARDEX UI 720FLEXBONE® and ARDEX UI 740 FLEXBONE® are eligible for an ARDEX SystemOne™ Warranty, the most comprehensive and the only true single source uncoupling system warranty available.

To promote the systems, ARDEX has been running its FLEXBONE Uncoupling Systems Sweepstakes. Now in its last month, two winners will have the opportunity to choose from five different trip experiences.  One of the five options is an all-expense-paid trip to Total Solutions and another option is CTEF Training.

“We have far exceeded sales expectations for our new FLEXBONE Uncoupling Systems, especially for the first ever floating uncoupling system that doesn’t require bonding to the substrate,” Gaetano said.

The sweepstakes ends April 30th. For more information, visit www.ardexamericas.com or click on the link to the YouTube video: https://www.youtube.com/watch?v=gYTsvic2XPQ 





Crossville, Inc. Acquires Contempo Tile & Stone Utah-based Company Joins the Crossville Tile & Stone Distribution Network

CROSSVILLE, Tenn. – Officials with Crossville, Inc., a wholly-owned subsidiary of the Curran Group, have announced the company’s acquisition of Contempo Tile & Stone, a distribution business with four locations in Utah, as well as one in Boise, Idaho. Contempo is now part of Crossville Tile & Stone (CT&S), the existing company-owned distribution division.

“The holding group that previously owned Contempo felt the timing was right to divest itself of the business,” shares David Koenig, Vice President of Crossville Tile & Stone. “We’re pleased circumstances came together for this opportunity and know it’s good news for all parties involved.”

The acquisition of Contempo is effective as of April 1, 2016.

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