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NationalTileContractorsAssociationwww.tileletter.comFebruary2015ONTHECOVERBostikInc.BostikgroutisjustwhatthedoctororderedforArizonamedicalcenterCoverings15ConferenceProgramsContractorInstallerSessionsTechTalkAchievingnaturalstoneinstallationsQualiedLaborKnowledgeispowerforKevinHurlaofFoxCeramicTile FORULTIMATEPROTECTIONAGAINSTSTAINSTRUSTFUSIONPRO.UnsurpassedStainResistanceNeverNeedsSealingEasytoSpreadandCleanUltimateColorConsistencyCUSTOMsuniquesinglecomponentformulainstallsquicklywontshademottleoreforesceanddeliversexceptionalstainresistancewithouteverneedingtobesealed.Acceptnosubstitute.Patented834906883572388876966AskaboutFusionProtoday.CustomBuildingProducts.com800-272-8786AvailableatTheHomeDepotandtiledistributorsnationwide. newsyouneedtoknowDedicatedtoeducationandindustryserviceFeatureStory30Inthisissue...38QualiedLaborKnowledgeispowerforrecentlycertiedinstallerKevinHurlaofFoxCeramicTileByLesleyGoddin50NewMemberFiveStarContractorSpotlightEliteTileSettersSponsoredbyCustomBuildingProducts70Coverings15ConferenceprogramsContractorInstallerSessions90StoneSectionMIAreceivesMacaelAwardinSpainfromAEMASponsoredbyMAPEICorporationfeaturestoryBostikInc.BostiksDimensionRapidCureGroutisjustwhatthedoctororderedforArizonamedicalcenterByRonTreistertileletter.comONLINENOW112528442February2015TileLetterFebruary20151 THEOFFICIALPUBLICATIONOFTHENATIONALTILECONTRACTORSASSOCIATIONBARTA.BETTIGApublisherbarttile-assn.comLESLEYA.GODDINeditorlesleytile-assn.comMICHELLECHAPMANartdirectoradvertisingsalesmichelletile-assn.comMARYSHAW-OLSONadvertisingsalesmarytile-assn.comMailingAddressP.O.Box13629JacksonMS39236U.S.A.ShippingAddress626LakelandEastDriveJacksonMS39232Tel601-939-2071Fax601-932-6117Websitewww.tileletter.comwww.tile-assn.comDepartments8Welcomenewmembers10NTCATileStoneWorkshops14Editorsletter18Presidentsletter22AsktheExpertsSponsoredbyLATICRETEInternationalInc.26BusinessTipFivewaystogetstrongreferralsandlotsofemByMarcWayshakSponsoredbyMAPEICorporation42TechTalkAchievingsuccessfulnaturalstoneinstallationsByTomPlaskotatechnicalsupportmanagerH.B.FullerConstructionProductsSponsoredbyTECH.B.FullerConstructionProducts98NTCABenetsBoxPartneringforSuccess100HelpingHandsMRCTPFHrecognizeFloridaTilefor10yearspartnership104FacesintheNews106CoveringsNews108IndustryNews114NewProducts118FamilyAlbum120AdvertisersIndexTheNationalTileContractorsAssociationInc.isanequalopportunityassociationandseekstoincludequaliedindividualsandbusinessesinallphasesofitsactivities.TheNationalTileContractorsAssociationInc.doesnotdiscrimi-nateonthebasisofracecolorreligionagesexsexualorientationnationaloriginveteranstatusordisability.TheNationalTileContractorsAssociationInc.seeksopportunitiestoincludethesegroupsinitsprogramsandactivities.TileLetterisafreesubscriptiontothetilestoneandalliedproductsindustries.Tosubscribevisitwww.tileletter.com-clickonAdvertisersSubscribers-clickonSubscribe.Tomakeaddresschangesorunsubscribepleasesendanemailtowebmastertile-assn.com.TILELETTEREDITORIALPOLICYTileLetteristheofcialpublicationoftheNationalTileContractorsAssociationInc.NTCA.TileLetterprovidesamediumforexpressingviewsandopinionswithoutapprovingdisapprovingorguaranteeingthevalidityoraccuracyofanydataclaimoropinionappearingunderabylineorobtainedorquotedfromanacknowledgedsource.StatementsoffactandopinionaremadeontheresponsibilityoftheauthorsaloneanddonotimplyanopinionorreecttheofcialpositionofNTCA.NTCAwouldnotbepossiblewith-outthededicatedserviceofourboardandcommitteemembersandregionalandstatedirectors.Meetthesededicatedvolunteersbyvisit-ingwww.tile-assn.comandclickingonAboutUs.Youcanalsondinfor-mationandacontinuallyupdatedlistofFiveStarContractorsatwww.tile-assn.comclickonFindaTileContractororConsultant.2TileLetterFebruary2015 IntroducingPERMACOLORSelectGloballyProvenConstructionSolutionsAparadigmshiftingroutwithindustryleadinginnovation.www.laticrete.coml1.800.243.4788TECHNOLOGYEQUIPPEDWITHSTONETECHSEALERAnti-MicrobialTechnologyEquippedwithWarrantyLIFETIMEA-5702-01152015LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.SeeDataSheet230.99forcompletewarrantyinformation.WhenmixedwithPERMACOLORSelectBase. PERMACOLORSelectisaparadigmshiftinbothgroutperformanceandinthebusinesslogisticsaspectofgrout.PERMACOLORSelectseparatesthecoloredpigmentfromthehighlyengineeredPERMACOLORSelectBase.Nowyouandyourcustomerscanselectyoursizeandcolorandeliminateexcessinventorycostinventoryspaceandhassletraditionallyassociatedwithgrout.YoullneverlookatgroutthesameagainIndustryleadingperformancePERMACOLORSelectisdesignedforvirtuallyalltypesofresidentialandcommercialinstallationsandoffersoptimumperformanceonthemostdemandingexteriororinteriorapplications.34SANDSTONE18SAUTERNE92SALTILLO42PLATINUM39MUSHROOMEnhancedstainresistanceequippedwithSTONETECHSealerTechnologyNoSealingRequiredExceedsANSIA118.7andachievesISO13007-4CG2FAWVibrantconsistentcolorresistsefflorescenceWatchabriefvideoonPERMACOLORSelectSTONETECHSealertechnologyprovidesenhancedstainrepellencyA-5702-01152015LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners. DropColorPacketsintowaterAdd25lbbasepowderMixandthengroutTheColorKitcontains2ColorPacketsGloballyProvenConstructionSolutionsFastsettingreadyforfoottrafficin3hoursReinforcedwithKevlarcrackandshrinkresistantForjoints116to12PERMACOLORSelectisavailableineithera25lbor12.5lbbagBasewhichexcludesanycolorpigmentinthebagthinkofitasaneutralbasereadytoacceptpigment.All40LATICRETEcolorsplusthetopsellingcompetitivecolorsareofferedinColorKits.Easytomix25lb12.5lbwww.laticrete.coml1.800.243.4788 100INCREASEINTURNSGloballyProvenConstructionSolutionswww.laticrete.coml1.800.243.4788ExpandedcoloravailabilityandoptionsReducegroutbreakageSavelaborhandlingcostsImproveorderpicktimeandaccuracyAbusinessandlogisticsinnovationthatwillimproveyournancialsOnlytwopalletspacesareneededforthePERMACOLORSelectBaseandoneshelfforthePERMACOLORSelectColorKitpigment.Savedozensofpalletspacesinyourwarehousebyeliminatinginventoryofindividualbagspereachcoloryoustock.50REDUCEGROUTINVENTORYVALUE80REDUCEGROUTPALLETSPACEREQUIREMENTSBYA-5702-01152015LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.QualiedPERMACLORSelectstockistsareeligibleforafreeColorKitdisplay CERAMICPORCELAINGLASSMETALNATURALSTONEQUARTZ2015Dal-TileCorporationMAKEABOLDSTATEMENTTransformanyroomwiththeuniqueslate-lookofPoradabyDaltile.OfferedinaboldpaletteandlargeformatsizesPoradacomplementsavarietyofstylesandissuretomakeastatement.FormoreinformationonPoradaoranyotherDaltileproductsvisitwww.daltile.comporada.PhotofeaturesPoradaDeepGreyin12x20.ADivisionofMohawkIndustries ThesemembersrecentlyjoinedNTCAPleasetaketheopportunitytowelcomethoseinyourregiontotheNTCAfamilyWELCOMENEWMEMBERSCONTRACTORMEMBERSClayFeatherPotteryTileZacharyM.Rettig850-543-1175SantaRosaBeachFLRettig82gmail.comCrossPropertyResourceLLCKevinCross251-454-1088MobileALKevin.crosscrosspropertyre-source.comSheehanTileworksGarrettSheehan603-832-6198BelmontNHsheehantilegmail.comStuartTileCompanyJaneyKozey586-630-2336MacombMIthestuartcompanygmail.comSunrayFlooringCompanyJustinRay843-606-5456CharlestonSCofcemanagersunrayooring.comTile-AllTomaszMieczkowksi609-968-0044LawrencevilleNYadrestomekgmail.comWayneOlivierTileRemodelingLLCWayneOlivier828-808-8473HendersonvilleNCwaynetilegmail.comDISTRIBUTORMEMBERSH.WinterCo.HermanWinter610-434-4500AllentownPAhwinterhwintertile.comMerolaTilePaulMerola631-464-4444AmityvilleNYpaul.mmerolatile.comThePenrodCompanyDaveGodlewski215-266-4800VirginiaBeachVAdave.godlewskithepenrodcompany.comCONSULTANTMEMBERCTLGroupTerryWillems847-965-7500SkokieILtwillemsctlgroup.comForinformationaboutjoiningNTCAvisitthewebsiteatwww.tile-assn.comcontactJimOlsonat601-939-2071oremailhimatjimtile-assn.com.8TileLetterFebruary2015 NTCATileStoneWorkshopspresentedbyGeraldSloanMichaelWhistlerNTCAsTileStoneWorkshopsareagreatopportunitytostayabreastofthelatesttechniquesandsystemsfortileandstoneinstallation.WorkshopsnowincludeinformationonthemanychangesintheTCNAHandbookforCeramicGlassandStoneTileInstallationlivedemonstrationsandanopenforumateveryevent.Visitwww.tile-assn.comforaworkshopscheduleorcheckeachissueofTileLetterforupcomingeventsinyourarea.2015NTCATileStoneWorkshopsMarch3MarazziAmericanOlean150EastTrimbleSanJoseCAMikeProfliomprofliomarazzitile.comMarch4MarazziAmericanOlean1955DavisStreetSanLeandroCA510-394-9800MikeProfliomprofliomarazzitile.comMarch5Daltile4201TechnologyDriveModestoCA209-543-0924MikeSchanenmike.schanendaltile.comMarch10Daltile258SuttonPlaceSuite101SantaRosaCA707-588-0842JillBestjill.bestdaltile.comMarch11Daltile2350SWatneyWaySuiteAFairfeldCA707-429-4592ShaneUtkeshane.utkedaltile.comMarch12MarazziAmericanOlean3129FiteCircle110SacramentoCA916-368-7102RichardRhodasrichard.rhodasmarazzitile.comMarch10Daltile870BooneStationRoadGrayTN423-283-4875JohnnyPaynejohnny.paynedaltile.com10TileLetterFebruary2015 March11Daltile21DesignAvenueFletcherNC828-654-7979March12Daltile119EastbendCourtMooresvilleNC704-799-3705ChrisE.Wellbornce.wellborndaltile.comApril21AmericanOlean3905CenterLoopSuite400OrlandoFL407-523-8477BlaneGreerblane.greeramericanolean.comApril22Daltile703SammsAve.SuiteCPortOrangeFL386-767-9561RobertVogtrobert.vogtdaltile.comwww.Coverings.comThankyouforyoursponsorshipoftheNTCATileStoneWorkshops.TileLetterFebruary201511 www.alpha-tools.comwww.custombuildingproducts.comwww.ardex.comwww.abottini.comThankyouforyoursponsorshipoftheNTCATileStoneWorkshops.TileStoneToolsForTheProfessionalA.BOTTINIENTERPRISESINCwww.bostik-us.comwww.crest.com12TileLetterFebruary2015 AsoneofthehottesttrendsintheindustrythewoodinspiredcollectionsbyEmserTileembodiestheclassicfeelofahardwoodwithmoderndurabilityfoundinceramicandporcelaintile.Ourwoodlooksprovideanextralevelofcomfortinwetareassuchaskitchensbathrooms.Withalargespectrumofcolorssizesandnishestheversatilitythesetilesbringmakeitsuitableforbothcommercialandresidentialapplications.EmserTilesWoodInspiredCollectionsIncludeAlpineCountryDowntownGroveHeritageModenaParquetReclaimWoodworkWoodInspiredCollectionswww.emser.com HappyNewYearWhatyoumaybethinking.LesleyisamonthbehindAucontrairemyfriends.FebruarymarkstheChineseNewYear4713and2015istheyearoftheSheepRamorGoat.AfterlastyearsYearoftheHorseoneofactionandactiv-itythatsometimesspiraledintochaostheYearoftheSheeppromiseseasepeacehar-monyintimacyfamilygentlenesslovetranquilitycreativityandanappreciationforartandbeauty.IdontknowaboutyoubutIthinktheworldcouldusealittlemoreeaseharmonyandtranquil-ity.SignmeupAnditseemstomethatthepromiseoftheYearoftheSheepisgreatnewsforcontractorsinthebusinessofcraftingbeautifullong-lastingworksofartwithtileandstoneinstallations.ApparentlytheYearoftheSheepwillunleashappreciationforbeautyperhapswithhomeownersandcommercialestablishmentsyearningtobringafreshnewlooktotheirsurround-ingsandwhobettertobringthattofruitionthanthemembershipofNTCAwhoweaveartistryandinstal-lationexcellenceintopracticalfunc-tionalbeautyAllthattranquil-itydoesntedgeoutexcitement.WeatNTCAhavenewprogramsandplansafootandjustforatastetakealookatournewlydesignedandtrulyinteractivewebsiteatwww.tile-assn.com.OurPartneringforSuccessvoucherprogramnowofferseachnewandrenewingmember1800ofvoucherstobeselectedoutofapossible4500bankofchoicesfromsponsorcompaniestooff-setmembershipfeesandeitherexplorenewproductsorgetabreakonfavoritematerials.AndEDITORSLETTERLesleyA.GoddinYearsendisneitheranendnorabeginningbutagoingonwithallthewisdomthatexperiencecaninstillinusHalBorland14TileLetterFebruary2015 TX-3TileSawTheTX-3featuresapatentpendingmistingsystemthatkeepsthedustdownallowingforindoorapplications.The55psimistingpumpgeneratesanextrafinewaterspraythroughtwonozzlestokeepthebladecoolduringcutting.TheAirFlowModuleprotectsthemotorfrommistduringoperation.Theinnovativemaintenancefreeguidebarsystemeliminatestheneedforregularlubrication.Thetiltingheadallows22.5and45degreemitercuts.Phone1.800.421.5830mkdiamond.com22-45-90cuttingcapabilityLargetableallowsforgreatersupportofmaterialduringallcuttingoperationsAt85lbs.theTX-3iseasytosetupandtransport.Patentpendingmistingsystemsignicantlyreducesamountofdustduringcutting inApriltheindustryreturnstoOrlandoforCoverings2015withafantasticlineupofconferencesseerelatedstoryinthisissueexhibitsandmoreinstore.NTCAhasanexcitingdevelopmentintheworksdetailswillbecomeavail-ableaswegetclosertoCoveringsTheYearoftheHorse2014broughtgreatthingspersonallyandprofessionally.InfactwejustcalculatedthenalguresforNTCAmembershipin2014anddiscoveredweexceededourgoalof1000membersby28withatotalof1028memberswhenthebooksclosedonDecember31.Thisgrowingnetworkofquality-mindedcontractorsonlymakestheindustrystrongerandcreatesmoreofavoiceforcontractorsintheeldandinthetrenchesdealingwithnewproductslikethinpor-celaintileandnewtechnologies.Imlookingforwardtoseehowthegainsof2014mellowandmatureintheharmoniousYearoftheSheep2015.TheChineseNewYeardoesntstarttillFebruary19soiftheexcitementoftheYearoftheHorseisstillkeepingyouawakeatnightinsteadofcountingsheeptrycountingthewaysNTCAcanhelpyoumakethemostofthisauspiciousyear.GodblessLesleylesleytile-assn.comSOLUTIONSWITHMETALTRIMSSOLUTIONSWITHMETALTRIMSCarpetTrimsReducersCustomTrimsKnowledge.Experience.Service.Knowledge.Experience.Service.CeramicToolCompanyCeramicToolCompanywww.ceramictool.com1-800-236-523016TileLetterFebruary2015 EAQ Asmosttilecontractorsdoourcompanygearsupforthenewyearbyreviewingthestatusofourtoolsourtruckstilesawsgrinderstrowelsandinstallationstandards.YesIdidsayinstalla-tionstandards.Whydowereviewinstalla-tionstandardsBecauseweneedtoknowwhatstandardshavechangedandmakesureweareinstallingourtileincompliancewiththeupdatedstandards.Thisisespeciallyimportantintodayslitigioussociety.Weexaminethefollowingstan-dardsTheAmericanNationalStandardsfortheInstallationofCeramicTileANSIA108A118andA136PrintingReference20013.1arethespecifica-tionsofourindustry.TheANSIstandardsdefnewhatsettingandgroutingmaterialsweshouldusefortileinstallations.Theyalsoprescribetheworkmanshipstandardsthatneedtobeattainedinceramictileinstallations.TheTCNAHandbookofCeramicGlassandStoneTileInstallationshowsushowthetileshouldbeinstalled.Thesearetheplansoftheceramictileindustry.TheTCNAHandbookcitesthetestedmethodsformanytypesoftileinstallationandshowsillustra-tionsofthosemethods.Thesestandardsarewrittenforarchitectsdesignersgeneralcontractorsandtilecontractorsinanefforttohelpallplayersintheceramictileindustrycommuni-cateclearlyandensuresuccess-fulinstallations.YetIhavefoundPRESIDENTSLETTERJamesWoelfel18TileLetterFebruary2015 MAKETHERITECHOICEwww.texrite.comFORYOURINSTALLATIONATALLLEVELS.PRODUCTSTHATAPPLYEASIERBONDBETTERANDLASTLONGER. thatalotoftilecontractorsviewthestandardsasasetofrulesthataredesignedtopenalizethem.WhyisthisIbelieveitspre-dominantlybecausemosttilecontractorshavenotopenedoneofthemanualstoseewhatsreallyinthere.Essentiallyitsthefearoftheunknown.SinceIhavebeenworkingonTCNAandANSIcommitteesfor15yearsIamaproponentofthestandards.Standardskeepmeoutoftroubleandkeepmoneyinmypocket.Theyalsohelpmegetqualitywork.IfIcanexplaintotheownergeneralcontractororarchitectthemethodIcanusetoensureasuccessfultileinstalla-tionandthereasoningbehindittheyhavecondenceinmeandinmycompany.Iveseenthedamageinnotknowingthestandards.InthepasttwoyearsIhaveservedasanexpertconsultantinthreeseparatelawsuitsoverfailingtileinstallationsthatcouldhavebeenavoided.Ineachofthesecourtproceed-ingsboththeTCNAHandbookandtheANSIA108manualhavebeenreferencedasthestandardsthatwerenotmet.Becauseofthisthetilecontractorlosteachofthesecases.AnothergreattoolistheNTCAReferenceManual.Ithelpsusastilecontractorsbeproactiveprofessionalsbyhelpingussolveissuesintheeldbeforetheygetoutofhand.TheNTCAReferenceManualscausecurepreventionformatspellsoutwarningsignstotilecontractorstostopprob-lemsbeforetheystart.Thewhitepapersandletterstocontrac-torsownersandarchitectscon-tainedintheNTCAReferenceManualbringpotentialproblemstoeveryonesattentionwhichhelpsusallcommunicatebetterandprovidethegroundworkforasuccessfultileinstallation.SotakesometimetoreviewtheANSIA108standardstheTCNAHandbookandtheNTCAReferenceManual.Thetimeinvestmentyoumakewillbringpositivereturnsintheeldandinyourbottomline.JamesWoelfelP.S.RenewingyourNTCAmem-bershipensuresyougetboththenewly-edited2015NTCAReferenceManualandthe2015TCNAHandbookwhentheybecomeavailable.LogontoNTCAssecuresitetorenewwww.tile-assn.com.CauseCureprevention20142015referenCemanualNationalTileContractorsAssociationproblemCharaCteristiCs20TileLetterFebruary2015 MoveWatrWetAreaSubstrateswww.KBRSinc.com866912-3211 ASKTHEEXPERTSQUESTIONHelloImanexistingNTCAmemberwithaquestionaboutanupcomingprojectinvolvingbrickveneer.DoesmethodW24314applytobrickveneerandifsoisitapplicableinabasementenviron-mentArethereanylimitationsastowhenorwherethismethodcantshouldntbeusedANSWERThemethodW24314thatisreferredtointheTCNAHandbookforCeramicGlassandStoneTileInstallationisasuitableinstallationmethodforinstallingthinveneerbrickpavertilesbutnotanaccept-ablemethodforfullthicknessbrickveneerinstallations.Thinistypically58thicknessorless.Thisdirect-bondmethodisonlyapplicableduetoweight-poundspersquarefootdeadloadappliedtosubstructureincludingthefacialsurfaceofthegypsumbackerunit.Fullthicknessbrickveneerismuchtooheavytodirectbondtoagypsumbackingunitusingthismethod.Limitationsarelistedinthemethodsuchasenvironmentaltemperaturesnottoexceed125degreesFandstudspacingnottoexceed16oncenter.GeraldSloanNTCAtrainerOurseconddialogueconcernsaquestionofreplacinggroutortheentireoorthatwasdamagedasaresultofaoodingsituation.ExpertresponsebyindustryconsultantDavidGobishelpedthishome-ownersettlethematterwithherinsurancecompany.SponsoredbyInNovember2014TileLetterpublishedthestoryStackingthedeckmanufacturednaturalstoneveneersprosandconsonpage54.LaterthatsamemonththisquestionaboutinstallingbrickveneercameinfromanNTCAmemberMethodW243-14intheTCNAHandbookisforinstallingthinveneerpavertilesthataretypically58thickorlessnotfullthicknessbrickveneerinstal-lations.ImagecourtesyofFireclayTile.22TileLetterFebruary2015 QUESTIONMykitchenooristilethatisabout10yearsold.Werecent-lyhadnewcountertopsinstalledalongwithabacksplash.Wekeptthetileoorsbecausetheywereinbeautifulcondition.OnJanuary8th2014asecond-oorbath-roompipefrozeandburstontoourkitchentileoor.Thatwatersatinanareaforabout6-8hours.Nowwehavetilethatclicksandgroutthatiscomingupintheareawherethewatersat.Theinsurancecompanywantstojustre-grouttheareaandnotdoanythingwiththeloosetiles.MyhusbandandIhavehadtileexpertstothehousewhowouldnotrecommendjustpatchingthegroutsincethetileisnolongerattachedtotheboardunderneath.Pleaseemailmeyourthoughts.ANSWERGroutwillnotxaoorthatclickswhichislikelythewoodenpanelridingupanddownanail.Withaoodthewaterworksitswaythroughthegroutandbecomestrappedinthesupportingwoodstructureunderthetile.Withmosttilehavingaglazedglass-likesurfaceittakesalongtimetodryout.Thatcausesthewoodtochangedimensionbyswellingoftenbreakingthetileorcrackingthegrout.Whileitispossiblearegroutwillhelptheproblemitisnotlikely.IwouldletthemtrytheirgroutxofferwiththecaveatthatPERMACOLORSelectisanadvancedhigh-perfor-mancecementgroutthatofferstheindustrysrstdis-pensabledrypigmentsolu-tion.PERMACOLORSelectisdesignedforvirtuallyalltypesofresidentialandcommercialinstallationsandoffersopti-malperformanceonthemostdemandingexteriororinteriorapplications.Availablein40colorsplusthetopcompetitorcolorsPERMACOLORSelectisequippedwithSTONETECHSealerTechnologyandrein-forcedwithKevlarforcrackandshrinkresistance.EasytomixgroutandcleanPERMACOLORSelectisfastsettingandbackedbyaLATICRETELifetimeWarranty.www.laticrete.comASKTHEEXPERTSTileLetterFebruary201523 ifitdoesnotworktheywilllookatreplacementandIwouldaskforitinwriting.DavidM.GobisCTCCSICeramicTileConsultantRESPONSESinceyourlastemailIjustwant-edyoutoknowthattheinsurancecompanydidcometoourhomealongwithatileexpert.Andwhatyousaidisthesamethingthatthetileexpertsaid.Sowehavehadanewtileoorinstalledinthekitch-entoreplacethedamagedone.BONUSQUESTIONYouansweritWereceivedthistechnicalques-tion-whatisYOURopinionaboutwhoistheresponsiblepartyforthisjob-thelicensedcontractorThefrstunlicensedcontractortogrouttheoororthelastSendresponsestolesleytile-assn.com.Ifaninstallerinstallsatileoorandasecondinstallergroutstheoorbutthenathirdinstallerremovesthatgroutandre-groutstheoorwhoisresponsiblefortheoorTheoriginaloorwasinstallednogroutbyalicensedcontractorgroutwasdonebyanunlicensedindividualhiredbythehomeownerandthenathirdindi-vidualwashiredbyhomeownertoremovethegroutandre-grout.Theindividualsdoingthegroutingwereindependentandnotworkingfortheoriginalcompany.ASKTHEEXPERTSTheNationalTileContractorsAssociationsFiveStarContractorshaveaproventrackrecordofexcellenceinourtrade.WhychooseaFiveStarContractorThiselitegrouphasdocumentedtheircommitmenttoqualitytilein-stallationswithRecommendationsfromcus-tomers.Recommendationsfromsuppli-ersandpeers.Participationincontinuingedu-cationandtrainingprograms.Anactivesafetyprogram.Participationineducationalseminarsandevents.ActivemembershipwithNTCA.Visitwww.tile-assn.comformoreinformation.NTCAFiveStarContractor24TileLetterFebruary2015 Ready-to-usegroutPLASMAisarevolutionaryprofessionalgradegroutthatisready-to-use.Nomixingrequired.Builtonanewpatentpendingtechnologyplatformitprovidesunmatchedearlystrengthdevelopmenteaseofworkabilityandsuperiorstainresistance.GloballyProvenConstructionSolutionsSnapformoreinformationA-5701-01152015LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.SeeproductDS038forcompleteproductandinstallationinformation.SeeDS025.0forcompletewarrantyinformation.Anti-MicrobialTechnologyEquippedwithWarranty25YEARwww.laticrete.coml1.800.243.4788ToughdurableandcrackresistantAvailablein20popularLATICRETEcolorsandauniquetranslucentEasytomaintaincleanabletotheoriginalcolorDoesnotrequiresealing sponsoredbyBUSINESSTIPRunningasmallbusinessintodayseconomyrequiresadeparturefromconventionalbusinessrules.Inordertosellaproductorservicebusi-nessescannolongerrelyuponold-schoolsalestacticsofbygoneeras.Prospectsareoverwhelminglydis-trustfulofthetraditionalsalespitchtheyrebusierthaneverandtheyhaveaccesstomoreinformationthaneverbefore.Asaresultsmallbusinessownersmustmasteranewsetoftacticsinordertomakesales.Thekeyistostartwithstrongreferrals.Itsnosecretthatgettingreferralsfromclientswhobelieveinyourservicesisaneffectivewaytocon-nectwithnewclients.ButintodaysbusinessworlditsnotenoughtojustgetreferralstheyhavetobestrongandtherehavetobelotsofemHerearevewaystogetlotsofstrongreferrals1.Askforintroductionsnotrefer-ralsSalespeopleoftentellmethatwhentheyaskforareferralalltheygetisanameaphonenumberandaninstructiontotellhimIsentyou.Thisisnotareferralitisatbestawarmlead.Thetermreferralisvagueandunclearwhichiswhyrequestsforthemcanfrequentlyleadtodisappointingoutcomes.Insteadofaskingforreferralsaskforintro-ductions.Youwanttobeintroduceddirectlytothepersonyouwanttomeetafterall.Theintroductioncantakeplaceviaface-to-facemeetingphonecallemailexchangeorsocialmediabutthekeyisthatanactualintroductionismade.Nowpromiseyourselfyoullneveraskforarefer-ralagain2.GetoveryourfearandaskIvedoneextensiveresearchonwhatholdspeoplebackfromgettingmoreintroductionsanditalwayscomesbacktothesameissuefear.Askingforintroductionsshowsvulnerabilityandcanfeeluncomfortable.Buttherealityisthatifyoudontaskpeoplewillnotthinktointroduceyou.Itsyourjobtoaskeveryoneinyournet-workforintroductionsonaregularbasis.Themoreyouasktheeasieritbecomes.InallofmyyearsasasalesstrategistIveneverheardofFivewaystogetstrongreferralsandlotsofemByMarcWayshak26TileLetterFebruary2015 ModiedMortarBedisapre-blendedcement-basedpoly-mer-modiedthick-bedandren-dermortarthatincludesablendofselectaggregates.Ratherthanrequiringtheuseofalatexaddi-tiveitonlyneedsmixingwithwatertoproduceathick-bedmortarofexceptionalstrengththatcanbepumped.ModifiedMortarBedisdesignedforuseasabondedornon-bondedconventionalthickmortarbeditcanbeusedasascratchcoatandwallren-derorasaconcretepatchfrom14to26mmto5cm.www.mapei.comsomeonelosingaclientbecausetheyaskedforanintroduction.Sowhatdoyouhavetolose3.Anintroductionadayreallyaddsup.Ihaveachallengeforyouaskforoneintroductioneveryworkday.Itsataskthattakeslessthanveminutesbutitholdsenormouspotentialforyourbusiness.Hereshow.Oneintroductionperdayequalsveperweekveintroduc-tionsperweekequals250introduc-tionsperyear.Thatsalotofintro-ductionsLetssaythatyoureceiveonlyoneinveoftheintroductionsyouaskforthatstillmeansyoullreceive50introductionsinoneyear.Ifyouturnhalfofthoseintroductionsintosalesthenyoullhaveclosed25newpiecesofbusiness.Whatareyouwaitingfor4.Askforhelp.Help.Thatsimplefour-letterwordisoneofthemostpowerfulintheEnglishlanguage.Whenyouaskforhelppeoplegen-erallywanttogiveittoyou.Ontheotherhandpeopleareturnedoffbyphonycondenceandareluctancetoacceptassistance.Soaskforhelpwhenitcomestointroductionsjustasyouwouldinanyothercontext.StarttheintroductionconversationbysayingImwonderingifyoumightbeabletogivemealittlehelp.Letthepersonsaythatsheishappytohelpwhichsheprobablywillbeifyouhaveanyrelationshipatall.Thenaskfortheintroductiontothetypeofprospectyourelookingtomeet.5.Helppeoplehelpyou.SalespeoplefrequentlysquandertheBUSINESSTIPTileLetterFebruary201527 chancetogetintroductionsbynotclearlyexplainingtheexacttypeofprospecttheyrelookingtomeet.Whensomeonesaysthatheswill-ingtohelpyououtwithintroduc-tionsdontrespondWellwhodoyouknowThisforcesthepersontohavetogureoutwhichofthe1000peopleheknowstointroduceyouto.Insteadbelaser-focusedontheexacttypeofpersonyouwanttobeintroducedto.ForexampleyoumightsayImlookingtomeethigh-endcustom-homebuildersorremodelerswhoinvestinqualiedlabor.Whenyougetveryspecicyounarrowapersonsmentalrolo-dexdownto1-3people.BingoWhenyoufocusonreceivingmoreintroductionsandactuallytakeactionyourbusinesscangrowexponentially.Ifeachofyourclientsintroducedyoutoonenewclientyourbusinesswoulddouble.Byfol-lowingthesevesimplestrategiesyoucanbringonmoreclientswith-outamassiveeffort.MarcWayshakwww.marcway-shak.comisasalesstrategistwhocreatedtheGamePlanSellingSystem.Heistheauthoroftwobooksonsalesandleadershipincludinghislat-estbookGamePlanSellinghttpamzn.to15MdhA9andaregularonlinecontributortoEntrepreneurMagazineandtheHufngtonPostBusinesssection.GethisfreeeBookon25TipstoCrushYourSalesGoalathttpgameplanselling.com.TwitterMarcWayshakBUSINESSTIP28TileLetterFebruary2015 MAPEIisservingupsomethingliteandNEWKeywordMAPEIAmericasPremiumHighlyDeformableLightweightThin-TileMortarwithPolymerPolymer-enrichedforhighperformanceanddeformabilityExtendedcoverageformulaformosttypesandsizesofthintiles25-lb.113-kgbagprovidesthesamecoverageasa50-lb.227-kgbagofastandardpolymer-modifiedmortarSuperiortransferpromotesfullcoveragefortilepanelsExcellentwet-outcharacteristicspromotebondingMAPEIUltraliteS2simplifyingthe...Installationchallengesoflarge-formatthintilesTransportationofproductsEaseofapplicationandsomuchmore. FEATURESTORYAugust262014ChandlerRegionalMedicalCenteramemberoftheDignityHealthorganizationopeneditsnew96-bedtower.The171000-sq.-ft.expansionlocatedroughly25milessouthofPhoenixbroughtthehospitalsbedcountto339andallowedforanongoingprogramofadd-ingandgrowingcomprehensivehealthcareservices.KitchellandOrcuttWinslowArchitectswerechosenforthisprojectinDecemberof2011andgivenaclearmandatetodesignandconstructthenewpatienttower.Thiswasanimmensetaskthatwouldultimatelyexpandthehospitalsoverallcapac-ityenhancekeyservicelinesanddrivenewofceandmedi-caldevelopmentatitslocation.Siteworkonthe125millionprojectbeganinspringof2012withverticalconstructionofthetowercommencingthefollowingNovember.Atthepeakofcon-structionitwasestimatedthattheprojecthadaworkforceofmorethan200.Thiswasaverybigexceeding-lydetailedA-gradearchitecturalassignmentwithvirtuallynoth-ingoverlooked.Thatofcourseincludedextremelyprofessionalprecisiontileworkwhichtodatehasbeennothinglessthanout-standing.ScuderiTileContractorsofPhoenixasecond-generationtile-and-stoneinstallationrmwasthecompanyselectedtohan-dlethissegmentofthetowersconstruction.AnthonyScuderiofScuderiOnBostiksDimensionRapidCureGroutisjustwhatthedoctororderedforArizonamedicalcenterprojectPhotoVCCUSAByRonTreister30TileLetterFebruary2015 TileContractorswasaskedaboutthechallengingaspectsoftheChandlerproject.Therewereroundmosaiccolumnsthatrequiredverymeticulousinstalla-tiontechniqueshestated.Inpar-ticulartwoofourleadtilesettersontheprojectwhoareCertiedTileInstallersthroughtheCeramicTileEducationFoundationwerealwaysrightthereonlocationtoensurethatallworkwasnothingshortofbeingperfect.Ontheatworktherewasamixtureof18thickglasswith38thickporcelainrequiringtechnicaldemandswhichcertainlywerenotforneophytes.ScuderimonitoredeverysingleminutedetailofthisintricatetileinstallationincollaborationwithhispartnerBobHeathandtheirsuperintendentJohnMcKinnon.ClearlyaddedScuderithesubstratepreparationrequiredtoaccommodatethethinglasstileinstallationwasakeyfactortotheoverallnishedproduct.Ourpeoplehadtofollowanincredi-blypreciselayoutoftheporcelaintileinconjunctionwiththeglassmosaicbanding.Thisincludedthecuttingandpre-mountingoftheglasstilebandsontoarigidsub-stratetohelpfacilitateatotallyushinstallation.Incorporatingthistechniquewasamajorcom-ponentusedtoachievethen-ishedproductaswell.ScuderiBostikDaltiletotalcooperationScuderispeopleinstalledDaltilemosaicsusingpremiuminstalla-tionmaterialsfromBostik.Hispeo-pleworkedincloseconjunctionScuderiTileContractorsofPhoenixasecond-generationtile-and-stoneinstallationfrmwasthecompanyselectedtohandlethetileinstallationintheproject.TileLetterFebruary201531 FEATUREBostiksDimensionRapidCureGroutisjustwhatthedoctororderedwithJamesAllredterritorysalesmanagerofBostiksConsumerConstructionBusinessUnitRehaanSamatcustomerservicerepresentativefromDaltile118inPhoenixandMaijaJohnsonDaltilearchitecturalrepresenta-tivebasedoutofthesameloca-tion.Byallaccountsthespiritoftotalcooperationsharedbythisgroupofdedicatedprofessionalswasperhapsthegreatestreasonwhythistileinstallationwassuchamajorsuccess.Igreatlyappreciatedtheoppor-tunityasithasalwaysbeenapleasureworkingwithScuderiTileandBostikthroughoutthepastseveralyearsDaltilesSamatbeamed.DaltileproductsthatwereusedintheprojectincludedCityLightsGlassMosaics12x12speci-fedbythedesignersatKitchellandOrcuttWinslowinthefol-lowingcolorsCL65St.MoritzCL67ParisCL71SouthBeachandCL72Honolulu.BostikproductsincludedDimensionRapidCureGrout600CityLightsGlassmosaicsbyDaltileweregroutedwithBostiksDimensionRapidCuregrout.32TileLetterFebruary2015 Theatworkwasamixtureof18glasswith38porcelainDaltilemosaicswhichrequiredexperiencedtilesettingskills.BOSTIKCELEBRATES125THANNIVERSARYBostikInc.bostik-us.comleadingglobaladhesivespecial-istforindustrialmanufacturingconstructionandconsumermar-ketsjustcompletedcelebrat-ingits125th-yearanniversary.Thermwasfoundedin1889inMassachusettsastheBostonBlackingCompany.BostiksChairmanCEOBernardPinatelcommentedIamproudtopaytributetoourcompanysrichhistoryandtorecognizetherolethatinnovationhasplayedinenablingBostiktobecomealeaderintheadhesivesindustry.HeaddedWecon-tinuetopursueinnovationjustasvigorouslyasourpredeces-sorsandlookforwardwithcon-dencetothenext125years.BostiksactivitiestodayareremarkablydifferentfromthoseoftheBostonBlackingCompanysleather-treatmentbusinessfortheshoemakingindustry.WhathasremainedthroughouttheyearsisthepursuitofinnovationandapplyingthelatestadvancesinDiamondandBlazeUrethaneGroutandGeneralPurposeCleaner.Containing60recycledglasscontentpre-mixedDimensionRapidCureGroutisapatentedreectivewater-basedurethanegroutwithatranslucentbinderthatbothreectslightandallowsittopassthrough.Thisaddsanillu-minatingsparklecreatingone-of-TileLetterFebruary201533 a-kindthree-dimensionaleffectswithinglasstileinstallations.Offeringlifetimestain-andsupe-rior-crackresistanceDimensionRapidCureneverneedstobesealed.Italsoinstallsupto50fasterthantraditionalgrouts.ItcontainsBostiksBlockadeanti-microbialprotectionwhichinhib-itsgrowthofbacteriamoldandmildewonthecuredgroutsur-face.Itresistsuglystainscausedbymoldaswell.ItsagreatproductexclaimedScuderi.AccordingtoBostiksAllredTheChandlerRegionalMedicalCenterisagreatexampleofopenandprofessionalcommunica-tionandproperplanning.JohnMcKinnonwithScuderiTiletookthenecessarystepstoresearchallaspectsoftheinstal-lationrightdowntothespeci-fedgroutproductRoundmosaiccolumnsrequiredverymeticulousworkexecutedbytheCertifedTileInstallersemployedbyScuderiTileContractors.FEATUREBostiksDimensionRapidCureGroutisjustwhatthedoctorordered34TileLetterFebruary2015 technologytodevelopsmartadhesivesolutionsforcustomersandendusers.Bostiksarchivescontainmanyexamplesofhowitsadhesivetechnologieshavechangedtheirrespectivemar-ketsincludingtheintroductionofpotatostarch-basedwallpaperadhesivein1922newpackag-ingandapplicationtechniquesforhot-meltadhesivesin1960therstelasticattachmentadhesivefordisposablediapersin1975andtherstsilyl-modiedpolymer-basedgrabadhesivesin2001.Thiscommitmenttodeliver-ingnovelandoriginaladhesivesolutionscontinuesasdemon-stratedbyBostiksmostrecentproductlaunches.BostiksAxiosTri-Linkingpolymertechnologyisabreakthroughinthehard-woodooringadhesivescategoryofferingimprovedbondstrengthmoistureprotectionandacousticbenets.Thehigh-performancelineofRapidCureurethane-basedgroutsincludesDimensionRapidCureaworldwideindus-try-leadingformulationconsistingof60recycledglassmaterialwhichactuallybrightensupeveryinstallation.Tomarkthisimportant125thanniversarymilestonecom-memorativeitemsincludingaBostik125th-yearanniversarybookwillbedistributedtostaffandcustomersinthecomingmonths.-BostikDimensionRapidCure.IveknownScuderiTileforyearsandjumpedattheopportunitytotraintheircrewontheproperinstallationtechniqueusedwithDimension.IcreditScuderispro-fessionalapproachtoeachoftheirinstallationsfortheoutstandingresultsachievedinthisproject.BostikproducesgreatproductsbutprofessionalinstallationreallymakesthedifferenceattheendofthedayWithoutadoubtcontinuedAllredRehaanSamatatDaltileisashiningexampleofatrueBostikurethanegroutadvocate.Wehavepartneredonmanyurethanegroutcommercialandresidentialappli-cationsovertheyearshetakeshiscustomersneedsveryseri-ouslyandmakessurethattheyareusingappropriateproductsineveryapplication.Hesatruepro-fessional.RehaanwasadamantthatScuderiandBostikcontinu-allytouchedbaseontheChandlerRegionalMedicalCenterjusttomakesureitallwentsmoothly.ThoughthenewtoweropenedjustafewmonthsagothetileworkatChandlerRegionalMedicalCenterisnotyetover.Wewillbeworkingona25glassmosaictreeScuderistated.Thedesignisamazing.ItwillofcoursebedesignedwithDaltileglassmosaicsTileLetterFebruary201535 thatwillbeenhancedbyBostiksglass-flledDimensiongrout.Wecannotwaituntilthatphaseoftheprojectiscomplete.TodaystoparchitectsanddesignersarereferringtoDimensionasanothergreatdesigncomponentthatisabso-lutelyunheardofinthegroutworlddeclaredScottBandadirectorofmarketingforBostiksConsumerandConstructionUnit.Equallyimportantcontractorsloveit.Dimensiongivesthemanopportunitytoup-sellwhilecut-tinggroutingtimebyone-thirdtoone-halfandultimatelydeliveringtrueworksoftileart.Weallknowglasstileinstallationsareincreas-inginpopularitynationwide.Forthebestpossibleglasstileinstal-lationknowledgeablepeopleacrossthecountryarenowinsist-inguponDimensionRapidCureKitchellandOrcuttWinslowArchitectsweretaskedwiththedesignandconstructionofthenewChandlerRegionalMedicalCenter96-bedtowerpartoftheDignityHealthorganization.FEATUREBostiksDimensionRapidCureGroutisjustwhatthedoctorordered36TileLetterFebruary2015 WaterproofPeriod800633-4622www.nacproducts.comSubSealisaready-to-useelastomericwaterproongmembranewhichalsofunctionsasasealantstandalonecracksuppressantandmoisturebarrier.EasilyappliedwithatrowelbrushrollerorairlesssprayerSubSealhassuperioradhesiontothesubstrateandmeetsANSIA118.10andANSIA118.12forthin-bedloadbearingwaterproofmembranes.LiquidWaterproofngandCrackSupressionMembranePerfectsolutionforbathroomskitchensexteriordecks-areaswherewaterproofngandcracksuppressionareneededavailablein1or5gallonsizes Knowledgeispowerforrecently-certiedinstallerKevinHurlaofFoxCeramicTileQUALIFIEDLABORRecentlyseasonedinstallerKevinHurlaembarkedonthejourneytobecomeaCertiedTileInstallerCTIthroughtheCeramicTileEducationFoundationCTEFprogramtilecareer.comcoursescertied-tile-installer.HurlahasbeenwithFoxCeramicTileinSt.MarysKan.sinceFebruary2014.FoxCeramicTilewhichspecial-izesincommercialworkgainedNTCAFiveStarContractorstatusin2011.IknowinstallerswhowentthroughthecourseandItookaninterestHurlasaidwhohaslogged20yearsasaninstallerstartingasanisherin1989andthencompletingatwo-yearapprenticeship.AftertakingthewrittentestonlineHurlacompletedthehands-ontestatISCSurfacesinKansasCityonSeptember192014.ISCSurfaceshostBrentStollerholdstherecordforhostingthelargestnumberofCTItestsatonesite.InfacthereceivedtherstannualCTIHostoftheYearawardin2014.Hurladidntthinkeitherthewrit-tenorhands-ontestsweredifcult.Thewholeprocesshasinformationthatinstallersshouldknowtoensureproperinstallationhesaid.HurlaisproudtobeaCTI.TheCTIsymbolisdisplayedonthebackofourcompanyuniformandonthesleevesoftheCertiedTileInstallersheexplained.KevinFoxPEownerofFoxCeramicTileaddedWehaveeighttilesettersonourteamand100ofthemareCertiedTileInstallers.IhavejusthiredtwomoretilesettersandtheyarescheduledtotakethetestinMarch.FoxsaidthathiscompanyjustgotthegreenlightforaDepartmentofLabor-approvedapprenticepro-gramandtheCTItestisthenalrequirementtoachievejourney-manstatus.WhatstartedoutassomethingIwasaskingthetileset-ByLesleyGoddinKevinHurla38TileLetterFebruary2015 terstoconsidernowhasbecomearequirementiftheywanttoreachfulljourneymanscaleFoxsaid.Ithinkthecerticationisthatimportant.AccordingtoHurlabecomingaCTIhaslastingbenets.ItgivesmecondenceinmyabilitytondthecorrectsolutiontoanyobstaclesthatmayariseHurlasaid.IalsocarrytheCTIbooksinmytrucksoIcanlookupanyquestionsIdontknowoffthetopofmyhead.SincepassingthetestsHurlasaidhepayscloseattentiontotheproductsIuseandtheproperinstructionsonhowtousethem.FoxaddedHavingcertiedtileinstallershasbeenpartofthestrategyintargetinglargerandnegotiatedwork.ItisjustoneoftheaspectsGCsseealongwiththecompanysinvolvementwithNTCAandFiveStarthatshowsweareacompanythatnotonlysayswewillperformonaprojectwithqualiedmechanicseveryonesaysthatbutthatwehaveshownourpassionfortheindustrybyvalidatingtheskillsoftheinstallerandinvestingthetimeandtalentsofthecompanybybeingactiveintheindustrysorganizations.FoxisaNTCAStateDirectorandamemberoftheNTCAMethodsandStandardsCommittee.ThevalueofwhatHurlalearnedwhilegoingthroughthecertica-tionprocessanditsimpactonhisworkpromptshimtoendorseeveryopportunitytogaineducation.Themostimportantthingtorememberisknowledgeispowerhesaid.Ifyouthinkyouknowitallyourelimitingyourself.ThenextlevelofcerticationisAdvancedCerticationsforTileInstallersACTwhichoffercerti-cationforunionandopen-shopinstallersinanyoralloftheseskillsetsLarge-FormatTileandSubstratePreparationMembranesMudFloorsandShowerReceptorswww.tilecertications.com.TheprospectoftakinghiscareertothenextlevelexcitesHurla.IfIhavetheopportunitytotaketheACTcerticationIwouldjumpatthechancetoeducatemyselfevenmorehesaid.QUALIFIEDLABORFondlylookingbackonchildhoodmemoriesofwadinginpondsandstreamsthefeelofthesmoothstonesbeneathyourfeet.isistheinspirationfortheFloridaTilePietraArtPebblesproductline.isupdatedcollectionofpebblemosaicstrulymakesauniqueproductwitheachtilehandmadebyhighlytrainedartisans.Learnmorebyvisitingusatwww.oridatile.com.PEBBLES40TileLetterFebruary2015 Althoughadvancesinmanufac-turinghaveexpandedthepossibili-tiesofman-madetilenaturalstoneremainshighlysoughtafterforbothresidentialandcommercialinstal-lations.Atrulytimelessbuildingmaterialamongtheworldsold-estnaturalstoneoffersalookthatcannotbeperfectlyemulatedbyamanufacturingprocess.Byguidingyourclientstotherightstoneandsettingitwiththemostappropriatematerialsyouwillachievebeauti-fulanddurableinstallations.Naturalstoneasitsnamesug-gestsisquarriedfromtheearth.Becauseofthisitdoesnotoffertheperfectlyconsistentappear-anceofman-madetiles.Encourageyourclientstoviewseveralsampletilesfromthesamelotbeforemak-ingtheirselection.Thatwaytheycangetasenseofhowtheirtilesappearancemayvary.Thisdiversematerialisavailableinavarietyofnishesandthenishyourclientselectsshouldbedictatedbytheprojectsenvi-ronment.Polishedstonesforexampleareveryreectiveandmaybemoresensitivetoscratch-ingthanothertiletypes.Honedamedthermalandwater-jetn-ishesarerougheroftenobtaininghigherslip-resistanceratingsthanAchievingsuccessfulnaturalstoneinstallationsTECHTALKSponsoredbyByTomPlaskotaTechnicalSupportManagerH.B.FullerConstructionProductsTomakecleanupeasierconsiderusingagroutbagtogroutnaturalstoneinstalla-tionsparticularlywithtexturedtiles.42TileLetterFebruary2015 TECDesignFXgroutastain-proofready-to-usegroutcomple-mentsnaturalstonetile.Availableincrystalsilverandbronzeithasasparklingandreec-tiveeffectthataccentuatesnaturalstoneinstallations.ApprovedforinteriorandexterioruseDesignFXgroutcanbringahigh-endaesthetictoresidentialandmod-eratecommercialenvironments.Becauseitcanbefullysubmergeditcanalsoprovideauniqueaccentforwaterapplicationsincludingswimmingpools.Providingbothformandfunc-tionDesignFXgroutresistsmoldandmildewandrepelsmostcom-monhouseholdstains.Itsuniversalformulamaybeusedtogrouttilejointsfrom116to12onoorsand116to14onwalls.Theeasy-to-useformulaneverrequiressealingandgrouthazecleanseas-ilyoffthefaceofthetileallow-ingformoreefcientinstallations.www.tecspecialty.compolishednishes.Directyourcli-entstowardhigherslip-resistantnishesforoorinstallationsespeciallyinwetareas.IfyourclientsinstallationwillbeonanexteriorsurfacebesurethatTECHTALKMoisture-sensitivestoneslikegreenmar-blesshouldnotbeusedinwetenviron-mentsandshouldbeinstalledwith100solidepoxymortar.Thehighertheamountofwaterabsorptionthegreaterthelikeli-hoodofdamagecausedbymoisture.Sincestoneisanaturalproductitispronetoinconsistenciesinappearancethataddtoitsuniqueness.Encouragecli-entstoviewseveralsampletilesfromthesamelotbeforemakingtheirselectionsotheyarewell-informedabouthowtheirtilesappearancemayvary.44TileLetterFebruary2015 thetiletheyselectcanwithstandfreezethawconditions.SpecicASTMtestswillverifyhowwellamaterialmayholdupinextremeconditions.Suppliersshouldbeabletoprovideguidanceandtech-nicaldatatosupporttherecom-mendations.Similarlyinstallationsinwetenvironmentslikeashowerorpoolrequireparticularattentiontostoneselection.Manygreenmar-bleswarpwhenexposedtowaterevenfromwater-basedadhesives.Thesemoisture-sensitivestonesshouldnotbeusedinwetenvi-ronmentsandshouldbeinstalledwith100solidepoxymortar.Takeabsorptionintoaccountdur-ingyourselection.Thehighertheamountofwaterabsorptionthegreaterthelikelihoodofdamagecausedbymoisture.Bothperformanceandaestheticswilldeterminethesettingmateri-alstoaccompanythenaturalstoneyouandyourclientselect.Somenaturalstonesincludinglight-coloredmarbleslimestoneandonyxcanexperiencestainingordarkeningfromgreymortars.Itisbesttospecifywhitemortarsfortheseapplications.Regardlessofcolornaturalstonerequiresaminimumof95mortarcoverage.NovoidsintheadhesiveTECHTALKHonedamedthermalandwater-jetnishesarerougherthanpolishednishesoftenobtaininghigherslip-resistanceratings.46TileLetterFebruary2015 AIAConvention2015May1416AtlantaRegistrationnowopenVisitaia.orgconvention canexceed2squareinchesandnovoidsshouldexistwithin2oftilecorners.ToachieveconsistentcoverageusealargerU-notchorsquaretrowelthanyouwouldforsimilarly-sizedceramictile.Youcanalsoback-butterthenaturalstonetohelpensure95to100coverage.Groutisthenalingredientforasuccessfulnaturalstoneappli-cation.Particlesinsandedgroutmayscratchlimestonetravertinemarbleandonyx.Ifusingoneofthesesofternaturalstonetilesorpolishedstonespecifyunsandedgroutandusegroutjointsof18ornarrower.Besurethatthegroutselectedsandedorunsandedwillnotstainthenaturalstone.Usingagroutcolorsimilartothatofthenaturalstonetilewillhelpminimizethisriskaswillapplyingasealerorgroutreleasepriortogrouting.Usethesamesealerpriortogroutingthatyouplantouseafterwards.Tomakecleanupeasiercon-siderusingagroutbagtogroutnaturalstoneinstallationsparticu-larlywithtexturedtiles.Mixsmallbatchesofgroutscoopthemintothebagandsqueezegroutfromthebagdirectlyintojoints.Useagroutoattopackeachjointandthenscrapeawaytheexcess.Ifthetileislesstextureduseaoattoapplythegroutdirectlyintothejoints.Ifyouhaveanyquestionsabouttheaestheticorperformancecompatibilityofyourtileandset-tingmaterialscreateasampleboardusingyourclientsnaturalstonewiththemortarandgroutyouveselected.Thisprocesswillhelpyoudeterminewhetherstainingisprominentandhowthegroutandtilelooktogether.Shareitwithyourclienttoensurethattheywillbehappywiththenalinstallation.TECHTALK48TileLetterFebruary2015 www.tilewareproducts.com828-322-9273828-304-1076Fax2015TileWareProducts.Allrightsreserved.PermaTileFastenerPatented.USPatentNo.8161700VisitournewwebsitetodaySeeourcompletelineofOrganizationAssistproducts.BasketsHooksTowelBarsGrabBarsFootPropsGlassShelvingIllustratingallnewproductsCompletetechnicalsupportSimplenavigationMobileready NEWMEMBERFIVESTARCONTRACTORSPOTLIGHTWhenStanPlattstartedEliteTileSettersETSin1998hewaslook-ingforawaytogetthroughcollegeandtakecareofhisyoungfamily.ThebusinessquicklygrewandhiswifeAmysoontookoverthenancialandadministrativeduties.Wordspreadandjobsrolledin.MattNewboldwasanearlyhireandbecameakeybuildingblockfortheteam.Newboldtakespointwhenitcomestoinnovationandtechnology.Hisuncannyabilitytokeepupwithalloftheoptionsandproperapplicationandtechniquesisahugeasset.IfyouwanttobeapartoftheEliteTileSetterteamyoubetterlovewhatyoudoandbepassionateaboutsharpeningyourskillsandembracingnewideasNewboldsaid.Letsfaceitifyoureboredwithyourworkitwillshow.TheenthusiasmoftheEliteTileSetterteamisinfectiousespeciallywithhomeowners.ThatsthemagicthatsearnedtheETSteamthetrustofbuildersandhomeownersalloverUtahandevenafewinHawaii.InorderforEliteTileSetterstocontinuetogrowthecompanyndsanddevelopstalentthroughweeklytrainingandmentoring.Ithiresnotjustexperiencedquali-edsetterswhoarecreativewithaneyefordetailbutsetterswhoknowhowtowork.Thecultureofthecompanyissuchthatteammembersfeedoffeachothertodoalittlemorebealittlemorepre-ciseandtakeresponsibility.Itsallabouttrustresponsibil-ityandcommunicationPlattremarked.TheyknowItrustthem.Theyalsoknowtheyreresponsibletomeandmoreimportantlytoeachother.IfcommunicationstartsbreakingdownPlattlikestotakethepic-tureoftheporcupineofftheofcewallandreviewtheparableoftheporcupineasareminderofwhyteamsareimportant.Seesidebaronpage54forthefable.Italwaysgetsafewgood-naturedeyerollsandgroansbutETSstaffknowsbeingateamtakeswork.sponsoredbyEliteTileSettersSouthJordanUtahSince1998SpecialtyCommercialnewconstructionandhigh-endremodels.Websitewww.elitetilesetters.com50TileLetterFebruary2015 SIZESX-LLARGEMEDIUMQUAntItIEsbALEsMInIbALEsboXEsGROUTSPONGESMFGbYU.s.FoAMCoRp.7412JagerCurCiciaiohi45230phe800-830-2183Fax513-528-9802www.u-fam.cmfortheprofessionalceramicinstallerRoundededgesandexcellentwaterabsorptionADDItIonALpRoDUCtsOURGROUTSPONGEFEATURESFarbetterrecoveryinbalesSqueezesoutdampnotwetBettertearstrengthlastslongerMoreuniformcuttingandbungScrubbiesnylonpadsQuarrytilespngesEpoxyspongesEconomyspongesFloorandwallgroutsystemreplacementpadsMADEINTHEU.S.A. ThesolidrelationshipsextendbeyondtheETSteaminmaintain-inggoodrapportwithanetworkofmanufacturersanddistributors.Answerscomestraightfromthesourcenoguesswork.Newboldisstraightforwardregardingtheserelationships.Theyrecriticaltoourbusinesshesaid.Imnotgoingtogamblewithaclientsproject.Whenwehavequestionsweregoingtogetanswersanddoitright.Generalcontractorslovetheseconnectionsbecauseitmeansthingshappenontimeandtheworkisreliable.Homeownerslovethelookandfunctionoftheirnewtile.TheEliteTileSettersteammem-bersareexcitedaboutNTCAtrain-ingandindustry-sanctionedcerti-cation.Theytaketheircraftseri-ouslytheyrarelytakethemselvesseriouslybutthatsanotherstory.Theirprofessionalismpushesthemtolearnmoreandstaycurrent.TheCertiedTileInstallerpro-gramfromCTEFplaysrightintothatattitude.TheteambenetsfromtheStanandAmyPlattstartedEliteTileSettersinSouthJordanUtahin1998.Withthegrowingpopularityoflarge-formattileinbothcommer-cialandresidentialsettingsCustomBuildingProductshasengineeredawiderangeofmortaroptionstosupporttheseinstallationsinclud-ingitsnewestadditionVersaBondLFT.Thiseverydaymortarisspe-cicallydesignedforlarge-formattileonoorsandfurtherextendsCUSTOMsvenerableVersaBondproductbrandthethin-setmortartrustedbyprofessionalsandDIYersalikeacrossNorthAmerica.VersaBondLFTisdesignedforuseinmoststandardlarge-formattileoorinstallationswithporce-lainceramicornaturalstone15orgreateronanyside.Theprod-uctsnon-slumppropertiesallowittobeusedasathin-setorlarge-and-heavy-tilemortarupto34onoorsanditbondswelltoconcretecementbacker-boardsandplywood.Bothwhiteandgraymortaroptionsareoffered.VersaBondLFTexceedsANSIA118.4andA118.11standardswithouttheneedforadditives.www.custombuildingproducts.comNEWMEMBERFIVESTARCONTRACTORSPOTLIGHT52TileLetterFebruary2015 Typicalresidentialandhouseholdproductswillnotstaingrouthoweverbesuretocleanspillsimmediately.STAINMASTERisatrademarkofInvista.Usedunderlicense.Foradditionalinformationvisitwww.TileDoctor.comTHEMOSTTRUSTEDBRANDINFLOORINGISNOWREVOLUTIONIZINGGROUT12CLASSICCOLORS12GLAMOURCOLORS5METALLICCOLORS6CRYSTALGLASSCOLORSADDASHIMMERFINISHTOYOURGROUTDesignedspecificallyforusewithSTAINMASTERgroutShimmerFinishesadddimensiontothelookofyourtilewhetheryoureusingtheshimmertoenhanceamosaicorsimplybeautifyawallorfloorinstallation.Forthefirsttimehighperformancegroutoffersunparalleleddesignoptions.AvailableinhundredsofcolorandfinishcombinationstheSTAINMASTERTMgroutingprogramiseasytosellandinstall.Betteryetitishighlyresistanttomoldmildewacidandchemicalsnosealingnecessaryeliminatingunnecessarytimeandcosts.BeoneofthefirsttoseethelineofSTAINMASTERTMGroutingProductsatCoverings2015. trainingofthecertiedinstallersastheyshareandhelpothersprepareforcertication.TheCTIcertica-tionandFiveStarContractorcre-dentialsalsoaddtotheiralreadyElitestatus.WereproudtobetherstinUtahPlattsaid.Youcantleadfrombehind.AstheNTCAstaterepPlatthasaparticularinterestincertication.HeunderstandsthatraisingthebarforallsettersiscrucialtothegrowthoftheindustrynotjustETS.Thateducationextendstobuildersastheylearnmoreabouttheimpor-tanceofthesystemunderthetileworkthatexperiencedCertiedTileInstallersdoonadailybasis.ProjectSpotlightHackettConstructionDesignTheSaltLakeCityjobforHackettConstructionDesignthattheEliteTileSettersteamjustcompletedisagoodexampleofthehigh-endhomeworkthatETSisknownfor.WorkingcloselywithleaddesignerAnnieHackettPlatthadanumberoflayoutanddesignchallengestoworkthroughselectingandinstallingporcelaintileandwoodooringthroughoutthehouse.Theprojectincludesvebathroomsthreewashroomsaspiralstaircaseandaglasstilebacksplashinthekitchen.Thekitchenandmasterbatharetherealshowpieces.Theelegantlarge-formatglasstilebacksplashinthekitchenwasachallengeduetothelarge-formatNEWMEMBERFIVESTARCONTRACTORSPOTLIGHTTheparableoftheporcupineGermanphilosopherArthurSchopenhauertoldthisparableaboutthechallengesofwork-ingwitheachotherandbeinginrelationshiptheneedtomakeallowancesforeachoth-ersquirksandfoiblesinordertoderivemutualbenet.Anumberofporcupineshud-dledtogetherforwarmthonacolddayinwinterbutastheybegantoprickoneanoth-erwiththeirquillstheywereobligedtodisperse.Howeverthecolddrovethemtogetheragainwhenjustthesamethinghappened.Atlastaftermanyturnsofhuddlinganddispers-ingtheydiscoveredthattheywouldbebestoffbyremain-ingatalittledistancefromoneanother.Inthesamewaytheneedofsocietydrivesthehumanporcupinestogetheronlytobemutuallyrepelledbythemanypricklyanddis-agreeablequalitiesoftheirnature.ThemoderatedistancewhichtheyatlastdiscovertobetheonlytolerableconditionofintercourseisthecodeofpolitenessandnemannersandthosewhotransgressitareroughlytoldintheEnglishphrasetokeeptheirdistance.Bythisarrangementthemutualneedofwarmthisonlyverymoderatelysatisedbutthenpeopledonotgetpricked.54TileLetterFebruary2015 800.423.5243www.barwalt.comThebrandprofessionalsprefer...WhatmakesBarwaltuniqueAsathird-generationinstallerWalterPytlewskidesignsBarwalttoolskeepinginmindtheneedsanddesiresoftheprofessionalfromrst-handknowledge.Asamanufacturerandfull-linedistributorweprovideexceptionalandpersonalcustomerservice.Weconsiderourcustomersourpartnersandweadaptourproductsandservicesbasedontheirrecommendations.Requestacatalogatwww.barwalt.comMakessensedoesntitWalterPytlewskiCEOOwnerBarwaltToolsProvidingprofessionaltoolsforover37yearsOurmissionistoprovideinnovativeandqualitytoolsthatconstantlyimprovetheprofessionalsday. glasswhichhadsomewarpageandneededtobecut.Thisdarkglassaccentsacleancontempo-rarylookinthekitchen.ETSinstalledaheatedoorsys-temthroughoutthemasterbathincludingthebenchinthesteamshower.Thechallengewasfndingalow-profileheatedoorsystemthatwouldcreateasmoothtransi-tionbetweenthebathroomtileandthelow-pro-flecarpetinthemasterbedroom.Theovaljettedtubissurround-edbymetalandglassmosaicsoitrequiredTheelegantlarge-formatdarkglasstilebacksplashinthekitchenwasachallengeduetothelarge-formatglasswhichhadsomewarpageandneededtobecut.Theovaljettedtubissurroundedbymetalandglassmosaicsoitrequiredinstallingdifferentmaterialsinthesamepieceandfndingathinsetthatcoordinatedwithbothglassandmetal.NEWMEMBERFIVESTARCONTRACTORSPOTLIGHT56TileLetterFebruary2015 ITSTHELASTTOOLUSEDWHYNOTUSETHEBESTItsthebestspongewehaveeverused.TerryMorrisonGroundZeroFlooringOakleyUtahSince1968WehavegottenmorecomplimentsonthequalityofArmalyProPlusgroutingspongesthananyotherspongewehaveevercarried.EricBarnhillContractSalesSanDiegoMarbleTileSanDiegoCaliforniaWeareveryimpressedwithhowwelltheArmalyProPlusgroutingspongeworksrightoutofthepackage.Itseasytouseandleavesnicefullgroutjoints.Italsopicksupmoregroutresiduesavingalotoftimeonthesecondwashwhichmakespolishingfasterandeasier.OnbehalfoftheapprenticesWayneMcAdamsCoordinatorJointApprenticeshipCommitteeLocal18TileMarbleTerrazzoInternationalUnionofBricklayersAlliedCraftworkersFromthetimeofgroutingwithArmalynaturalspongestoourArmalyProPlusHDQgroutingspongesoftodayourproductshavestoodthetestoftimeforover100years.2010ArmalyBrands.ArmalyProPlusVac-U-PakandtheGREENcoloroftheEpoxyGroutWipearetrademarksofArmalyBrands.1-800-772-1222VisitWheretoBuyatwww.armalybrands.com installingdifferentmate-rialsinthesamepieceandfndingathinsetthatcoordinatedwithbothglassandmetal.Whilethecolorpalettethroughoutthehouseisconsistentthematerialsandfeelvaryfromroomtoroombychangingthelayoutoftiletocustomizeeachareaforaverycus-tomjob.RecognizingETSasexpertsintheindustrythehomeownersandthedesignergaveETSfree-domtodesignthelayoutandfeatures.Whilethecolorpalettethroughoutthehouseisconsistentthematerialsandfeelvaryfromroomtoroombychangingthelayoutoftiletocustomizeeachareaforaverycustomjob.NEWMEMBERFIVESTARCONTRACTORSPOTLIGHT58TileLetterFebruary2015 MAPEIsShowerPerfectInstallationSystemsCompletesingle-sourceshowerpaninstallationsystemPatent-pending100-structural-foampre-slopedpancomponentsLightweighteasytocuthandleandinstallDesignedtobeinstalledinstandardshowersfrom26to32x36to6166to81cmx91to155cmInnovativepatentedPVClineardrainassemblyDrainextendersaccommodatethewall-to-walllineardrain.ScanheretolearnmoreaboutShowerPerfectInstallationSystemsorvisitwww.mapei.com.Perfectionisntalwayseasy...untilnow.New TwosystemoptionsWithMapelasticAquaDefenseliquidmembranewaterproongorMapelasticWSMwaterproongsheetmembrane 800938-7925-OPEN7DAYSAWEEKSerOUR22000SQ.FT.SHOWROOMISLOCATEDAT520S.FrontStreet-SeattleWA98108MasterWholesaleisanauthorizedreselleroftheseandmanymorequalitybrandsskut-bl_proCycloneWetCoreBitVacuumbraisedside-protectioncorebit.Availablein7sizesfrom1to2.1-1459.951-3866.95CycloneWetDryTurboBitAggressiveT-segmentturborimdesignedforspeedanddurability.Withsideprotection.1-1468.501-3874.50CycloneUltra4PadsThehighestqualitydiamondresinwetpadDiamaxmakes.Grits50toblackorwhitebuff.9.95DryfexIIPolishingDiscsSameprofessionalresultsbutmoreaffordablethanDryexI.9gritchoicesfrom60-5000.20.95CycloneWetDryCoreBitsT-segmentincreasesdurabilityandminimizessegmentloss.Sizes1-2341-1464.501-3869.50HurricaneTurboCupWheelLightweightprofessionalcupwheelforaneconomicalprice.Coarsemediumorne.Size442.95t-pol_dry2t-pol_spdt-cup_hcwt-core_d1diamax_wet_coret-core_ttBIGSAVINGSONDIAMAXDIAMONDPADSCORE ONLINEWWW.MASTERWHOLESALE.COMMostproductsshipforfreeonordersover49vingprofessionalsintheheartofSeattlesGeorgetownindustrialdistrictsince1993EMAILUSATSALESMASTERWHOLESALE.COMSEATTLEAREA206767-6771skut-bl_proiiskut-bl_pdia005ecCyclonePorcelainTileNewimprovedrimforevenlesschippingonallsurfaces.Thickcenterhubforstability.528.951048.95StormGraniteTurboSoftbondedforfastcuttingonhardsurfacestheStormareagreateconomicaldiamondblades.4.512.95HurricaneContourBladeVeryopenbondforfreecuttingonveryhardsurfaces.Perfectbalanceensuressmoothentry.567.95CycloneGraniteTurboThe1sellingturbobladeinAmericaExtremelycleanandsharpprecisioncutsforlesschipping.4.526.50CycloneTurboBladewithSideProtectionSideSegmentsassuresfastcuttingandpreventsbladefrombinding.529.95749.95Cyclone10TileBladeVersatilebladethatcutsgranitemarbleporcelainandceramictilewithminimalchipping.53.95t-blade_tbpt-blade_ctbht-blade_stbt-blade_csr100t-blade_sstbt-blade_tbsITSGRINDINGCUPSANDTILESTONEBLADES EducationApril13-172015KnowledgeBelongsHereYouBelongHereApril14-172015ORLANDOFLORIDACOVERINGS.COMCoveringsthelargestglobaltileandstoneexhibitioninNorthAmericawillbringitsspectaculararrayofproductsconferenceprogrammingandmanyshowoorfeaturesallforFREEbacktoOrlandoFloridathisApril.WithmorethanadozensuccessfulshowsintheOrlandoareathisyearseventisanticipatedtobethelargestshowsince2009withanoverallincreaseinbothsquarefootageandnumberofexhibitors.Thisyearsshowisprojectedtodraw23000attendeesand1000exhibitorsacross400000netsquarefeetofexhibitspaceandweinviteYOUtobeapartofit.CoveringsisHeadingBacktoOrlandoObservetheongoingdemon-strationsandedu-cationalhow-tosessionsspecicallydesignedforfabrica-torsatTheStoneZone.Assessandcomparenaturalstonefromallovertheworldforeverytypeofproject.Negotiatedirectlywithsuppliersafterevaluatingthelat-estfabricationequip-mentandproducts. FabricatorDayApril16NetworkandrelaxduringtheshowintheAppreciationLoungebooth470.InadditiontailoredFabricatorRoundtableswillbeheldonThursdayandincludelunchandhappyhourDontmissthisgreatopportunitytoseethelatestfabricationequipmentandproductsrsthandnetworkwingreatprizesandvisitkeyexhibitorsontheshowoor.Signupwhenregisteringonlineforfreeatcoverings.comregister.LiveInstallationDemonstrationStageCoveringsmostpopularattractionsaretheup-closedemonstrationsofhowleadingcontractorshandlethebiggestinstallationchallengesintheindustry.Sessionswillalsofeatureexcitingnewproductsandinstallationtechniques.Catchtheactionatbooth3639.SponsoredbyTheSFAandtheStoneZoneTheStoneFabricatorsAllianceSFAisanorganizationdedicatedtotheedu-cationofthefabricator.TheSFAwillbepresentingongoingdemonstrationsandeducationalhow-totopicsintheirbooththatarespecicallydesignedforfabricatorsandinstallers.TheywillalsobefeaturingproductsthatwerebornintheSFAproductsdesignedbyfabricatorsforfabricators.SkillBelongsHereSpecialProgramsEventsShowFeaturesREGISTERNOWFORFREEATCOVERINGS.COMPleaseuseVIPCodeATL5whenregisteringFORTHEINDUSTRYBYTHEINDUSTRY ExpertiseBelongsHereFreeMust-AttendFabricatorSessionsYouseetechnologyandmaterialschangingandimprovingeveryday.Youhavetoknowandbeabletoworkwiththemall.Coveringsbringstheindustrysmostexperiencedandknowledgeableexpertstoyouwithfreeconferencesseminarsandworkshops.Masterthenextwaveofstonefabricationtechniquestestingtrendsmetricsandmore.FabricatorRoundtablesApril16ProvidingCEUstoArchitectsInteriorDesignersaboutNaturalStone-RobBaconDaltileSarahKellyMarbleInstituteofAmericaDoyouwanttoexpandyouroutreachtoarchitectsandinteriordesignersordoyouhaveadiculttimegettingappointmentsatlargermsinyourareaConsiderprovidingCEUscontinuingeducationunitstothedesigncommunity.ThissessionwillshowcasehowtheCEUprogramworkshowtopositionyourcompanyasaleadingexpertonnaturalstoneandhowtostartgivingpresentations.Thishow-toexplanationwillhelpyougetstarteddowntheCEUproviderpathHowtoHandleWastewaterinaFabricationSetting-JimCallaghanGranQuartzJohnTraczukMosconeTileandMarbleThesessionwilldiscusstheacceptablemethodsofrecyclingusedwaterinafabricationsetting.ReviewtheacceptablemethodstoreuseandrecyclewaterandthecurrentPHrequirementsoftheOEMs.Learnabouttheregulatoryissuesaectingthestoneindustryandreviewgeneralcomplianceslocalmunicipalitiesrequire.Thesessionwilloutlineafewcasestudiesofexistingfabricatorsandtheirwater-monitoringmethodsreviewthepositivesandnegativesofreuseandrecyclinginastonemanufacturingsettingandoutlinethecost-benetanalysistothefabricatorbasedoncurrentmarketconditions.FabricatorBenchmarking-PerspectivesinBenchmarking-PeterdeKokGraniteMountainEnterprisesDuaneNaquinStoneInteriorsEastLLCThissessionwilldenebusinessbenchmarkinganddiscusswhatmetricsshouldbemeasuredtoinsureacompanyssuccess.Thesessionwillalsodiscussresourcesforndingindustrybenchmarkssoacompanycanbettermeasuretheirmetricsagainstothersintheindustry.REGISTERNOWFORFREEATCOVERINGS.COMPleaseuseVIPCodeATL5whenregisteringApril14-172015ORLANDOFLORIDACOVERINGS.COM Visitcoverings.comeducationforthemostcompleteandup-to-dateinformationontheCoverings2015conferenceprogram.10WaystoMakeYourSmallBusinessMoreSuccessfulAConversationwithHarrisRosenAnchoringandBackupSystemsforInteriorLightCommercialProjectsCareMaintenanceForumCommercialProjectManagementandTileInstallationsPanelDiscussionContentStrategyonaShoestringBudgetYouCANbeasSuccessfulastheOtherGuysCoveringsInsidersTourDeningCountertopMaterialsAvailableinTodaysMarketFabricatorsForumHeartandMindSellingMakingCustomersforLifeManagingaSuccessfulFamilyBusinessForumObtainingMoreClientsthroughInboundMarketingOSHAOnsiteConsultationPracticalApplicationofStoneStandardsTestsSecretstoCreatingRemarkableCustomerExperiencesSocialMediaintheStoneIndustryForumStateoftheStoneIndustrySurvivorsGuidetoEco-TechnicalforCeramicandStoneTrendsinTileUnderstandingHowNaturalStoneFitsIntotheGreenMovementAForumWholesaleSlabDistributorsForumWomeninStoneDiscussionPanelIndustryUpdateLatestNewsonTileStandardsSpecicationIssuesandOtherImportantDevelopmentsInstallationDesignShowcaseDeconstructedSelectingandInstallingtheAppropriateMembraneStoneTrends2015April14-172015ORLANDOFLORIDACOVERINGS.COMPlusmanymoresessionsincluding PatentPending MONDAYAPRIL13100PM200PMQuestionableSubstratesJobsIWouldNotdoUnlesstheSituationChangedSpeakerFrankCantoCantoTileStoneLLCNTCAFiveStarContractorandrecognizedindustryconsultantFrankCantowilldiscussjobsiteconditionssuitablesubstratesquestionablesubstratesinwhichsignicantpreparationneedstobeconsideredandprojectsthatshouldnotbeacceptedintheircurrentcondition.215PM415PMThinPorcelainTileInstallationsLiveDemonstrationsPresentedbyNationalTileContractorsAssociationSpeakersGeraldSloanandMichaelWhistlerNTCATileindustryleadersarecurrentlyworkingondevelopingproductandinstallationstandardsforexcit-ingnewthinporcelaintileprod-uctsforbothwallandoorappli-cations.Learnabouttherecom-mendationsforproducthandlingandinstallationthatwillmakeorbreakathinporcelaintileinstalla-tionaswellasthemanyusesandbenetsoftheproductpropertoolselectionandinvestment.TUESDAYAPRIL14KeynoteSpeakers800AM915AMIndustryUpdateLatestNewsonTileStandardsSpecifcationIssuesandOtherImportantDevelopmentsConferenceprogramsContractorInstallerSessionsEachyearCoveringsdevisesaknockoutconferenceprogramforitsdifferentaudiences.Listedbelowareseminarstargetedspecicallytoinstallers.Someofthesesessionsmayalsobeusefulforotheraudiencesaswell.Forafulllistingofallconferencesexpandedcoursedescriptionsanddetailsgotowww.coverings.com.70TileLetterFebruary2015 Concretere-imaginedAmericanOleansnewConcreteChicnotonlyrefreshesthepopularstainedcementaestheticwithupdatedgraphicsandacontemporarycolorpalettebutitsalsomadeintheUSAwithrecycledcontent.WithstunningvisualscreatedthroughRevealImagingConcreteChicissuretocaptureattentioninmodernresidentialsettingsandcommercialspacesalike.FormoreinformationonConcreteChicorotherproductsfromoneofthestrongestbrandsintheindustryvisitamericanolean.com. SpeakerEricAstrachanTileCouncilofNorthAmericaTileCouncilofNorthAmericaexecutivedirectorEricAstrachanwillreportonselectindustrycurrenteventsinclud-ingregulatoryissuesconsumptiondatachangestostandardstheTCNAHandbookandotherissuesincludinglatestdevelopmentsfromtheTCNALabincludingthintileperformanceresearchlatestontileandgreenconstructionandpitfallsandliabilitiestoavoid.FeaturedSessions930AM1030AMFutureColorDesignTrendsInnovationandImpactSpeakerLeatriceEisemanPantoneColorInstituteStayingontopofthelatestcolorforecastsinahighlyvisualworldisvitallyimportanttosell-ingyourprod-uctsorservices.Knowingwhatisdrivingthesecolortrendsandhowtheywillimpactyourbusinesswillhelpyoumakethosecriticalcolordecisions.1045AM1145AMSecretstoCreatingRemarkableCustomerExperiencesSpeakerSandySmithSandySmithSeminarsSinceApril301993theemer-genceoftheInternethasshift-edpowerfromthesellertothebuyerfreeingcustomersfromdependenceonsellersforinfor-mation.Organizationshaveneed-edtorethinkhowtheyviewanddobusinesswiththeempoweredcustomerwhoexpectssalespeo-pletobebusinesspeoplewhosell.Learnabouttheescalatingexpectationsoftodays24-hourcustomerandthebestpracticesoforganizationsthatconsistentlydeliverremarkablecustomerexpe-riences.130PM330PMStoneTrends2015SpeakerVinceMarazitaMarazitaAssociatesGetanoverallviewofthenatu-ralstonemarketandmarkettrendsbyattendingthis17thAnnualStateoftheIndustrypresentationonthedimensionalstonemarketintheU.S.Thissessioncoversinfor-mationsourcingmarketingandapplicationtrendsinthestoneindustryoverthelastyearwithEricAstrachanLeatriceEisemanSandySmithVinceMarazita72TileLetterFebruary2015 AvailableatTheHomeDepotandtiledistributorsnationwide.AvailableatTheHomeDepotandtiledistributorsnationwide.ACOLORFULCHANGEISCOMING.CUSTOMsindustry-leadinggroutprogramevolvesgivingyoutherightoptionsfortodaysprojects.CustomBuildingProducts.com800-272-8786CEGWeknowgrout.CountonCUSTOM. examplesofaward-winningproj-ectsthathavebeenrecognizedfortheiruseofnaturalstone.SESSIONS930AM1030AMStoneTileCareStrategiesIssuesOpportunitiesSpeakerRodSigmanCustomBuildingProductsLackofunderstandingandknowledgeoftheuseofsealersandcleanersisadailyproblemthatcanhaveseriousconsequenc-eswhetheryouareusingrecom-mendingorsellingthem.Forthecontractorincorporatingsealerscleanersandproblemsolversintonormalinstallationmethodscanbehighlyproftable.Learnhowtosetyourselfapartfromyourcom-petitionandearnrepeatbusiness.Ready-To-UseGroutsSpeakerDanMarvinMAPEIAmericasAnewwaveofgroutsthatarereadytousefromthebuckethassweptoverthemarketinrecentyearspushingtheseonceresiden-tial-onlyproductsintomorecom-mercialandinstitutionalinstalla-tions.Withstandardslaggingsincethemarketgrowththissessionwillgiveanoverviewofthecurrentmarketplace.1045AM1145AMResidentialEstimatingandSalesStrategiesSpeakersBuckCollinsCollinsTileandStoneDanaCollinsCollinsTileandStoneNTCAFiveStarContractorsBuckandDanaCollinsspecializeinresidentialtileandstoneinstal-lations.Providingadetailedbidproposalandbackingitupwithindustryknowledgeofapprovedstandardscoupledwithastrongsalesstrategycantipthescalesofbeingawardedthebidatthepriceyouneedtobesuccessful.Thisteamwillsharetheiruniqueapproachtoworkingwithbuildingprofessionalsandconsumers.1100PM1200PMSketchUpAnIntroductionto3DModelingSpeakerMikeTadrosSketchUpTrimbleNavigationThisinteractivesessionwillintroduceattendeestothefoun-dationalskillsrequiredtocreatecompellingvisualizationsusingSketchUptheworldsmostpopu-lar3Dcomputermodelingpro-gram.AdditionallyyouwilllearnthebasicsforcreatingpresentationgraphicsusingLayOutSketchUps2DCompanionprogramforcreat-ingpresentationandconstructiondocuments.100PM200PMContentStrategyonaShoestringBudgetYouCANbeasSuccessfulastheOtherGuysSpeakerMelissaHarrisonAlleeCreativeLLCEveryoneknowstheexamples74TileLetterFebruary2015 frombigcompanieswithlargemarketingbudgetsandmultiplemarketersonstaff.WhatifyoudontftthatbillThissessionfocusesonthetruthsabouttimeresourcesandwhatYOUcanfocusoninordertohaveakick-buttcon-tentstrategy.130PM230PMPanelDiscussionTheTileContractorTileDistributorRelationship-ChallengesandSolutionsModeratorBartBettigaNationalTileContractorsAssociationTheindependentdistributorandcontractorrelationshipisextreme-lyimportanttothesuccessoftileandstoneprojects.Propercommu-nicationpricingprotectionnego-tiatedpaymentsandmoreareallpartofthisvitalvendorcustomerrelationship.Topdistributorsandcontractorswilldiscusstheirreal-worldchallengesandsuccessesinthisopenandfrankdiscussion.245PM345PMProperCommercialEstimatingandBiddingStrategiesFMICorporationSpeakerTylerParFMICorporationAfteramulti-yeartrendtowardnegotiatedcooperativeprocure-mentofconstructionservicesthependulumhasswungdramaticallybacktolump-sumwork.HasyourcompanylostitsedgeBest-in-classcontractingcompaniesarelookingatestimatingandworkacquisitioninacompletelynewway.Takealookatwhetheryouregettingeverythingyoushouldfromyourestimatingfunction.245PM415PMHeartandMindSellingMakingCustomersforLifeSpeakerSamAllmanAllmanConsultingLogicwinsthesalebutlovewinsthemforlife.Customersdontwanttobesoldtheywanttobeservicedhelpedwithemphasisonbeingconsultedoreducatedaboutdecisions.Loveisthedifference.Thatswhythehearttrumpsskillsandintentandismoreimportantthantechnique.Useyourcustomerslovelan-guagetotapintooneoftheirbasicofneeds.300PM400PMCoveringsInsidersTourTourLeaderAlenaCapraJoinCoveringsIndustryAmbassadorAlenaCapraforacuratedbehind-the-scenestouroftheshow.TheinteractivetourwillbeginattheSocialMediaLoungeandincludetopsocialmediapar-ticipantswhowillshareinsightsviaTwitterthroughoutthetour.JoinusinpersonandfollowalongwithCoveringsusingthehashtagCoverings2015.WEDNESDAYAPRIL15800AM900AMHPDs101AHealthyCrash76TileLetterFebruary2015 SkillBelongsHereYouBelongHereRegisterforfreecoverings.comUseVIPcodeATL5OrlandoApril14-172015Youhaveapassionfortileandstone.Youprideyourselfonkeepingupwithbestpracticesandthelatesttoolswhileincorporatingtodaysmoderntechnologyintheeld.Yousolvechallengescollaborateandinnovate.With1000exhibitorsfrom40countriesliveinstallationdemonstrationsandfreeaccreditededucationseminarsCoveringsisthelargestgatheringofpassionateandknowledgeabletileandstoneexpertsinNorthAmerica.Youbelonghere.YoubelongatCoverings. CourseonTodaysDemandforHealth-RelatedProductInformationSpeakersDr.JyothiRangineniandBillGrieseTileCouncilofNorthAmericaThereareamillionquestionsaboutHPDsHealthProductDeclarationsandthissessionendeavorstobringattendeesuptospeedonthesubjectasawhole.HPDsareoneoftodaysmostcom-monwaysofchroniclingbuildingproductcontenthealthramica-tionsanddisclosures.SomegreenbuildinginitiativesarerewardingcreditfortheuseofproductswithHPDs.Avitalsessionfortheentireindustry.CommercialProjectManagementandTileInstallationsPanelDiscussionModeratorBartBettigaNationalTileContractorsAssociationAcandiddiscussionandinterac-tionwithrepresentativesfromgen-eralcontractingcommercialtileinstallationandthearchitecturalanddesigncommunity.Adiscus-sionofthespecicationprocessjobsiteconditionstimescheduleschangeordersandpaymentandcontractterms.915AM1015AMInstallationsoverWoodSubstratesSpeakerTomPlaskotaTECH.B.FullerConstructionProductsInc.Therearemanydifferentindus-try-approvedmethodsforwood-frameconstruction.Someentailinstallingtileorstonetileovertwolayersofwoodothersareonsinglelayerconstructionsub-stratesandsomeinvolvetheuseofmembranesorhigh-performingmortars.Thissessionwillhelpyouchoosethepropersystemandtheappropriateproductstoensureasuccessfulinstallation.1030AM1130AMSelectingandInstallingtheAppropriateMembraneSpeakerSteveTaylorCustomBuildingProductsLearnaboutthedifferenttypesofmembranesforceramicandnatu-ralstoneinstallationandreviewthephysicalpropertiesofalltypesofmembranes.PlusdiscusstheANSIandTCNAstandardsforvari-ousmembranesandtheareasofuseandanylimitationstotheuseofatypeofmembrane.1200PM100PMNTCAContractorRoundtableDiscussionsNTCAleaderswillleadlivelyandinteractiveroundtablediscussionsonmembranesbackerboardsthinsettilegroutsandmoreandwillencourageeveryonetopar-ticipate.Tableswillbedividedintoresidentialandcommercialcon-tractinginterests.Leadersofeachtablewillgiveshortsummariesoftheirdiscussionattheendoftheroundtablesession.78TileLetterFebruary2015 MADEINAMERICA 130PM230PMLargeFormatsThinPorcelainTileSpeakerNoahChittyCrossvilleInc.Large-formatthinporcelaintileisanewfrontier.Learnaboutthecurrentstateoftheindustryinregardtothethintilecategoryincludingproductstandardsandcerticationsadvancementsindesignsandmanufacturingtech-nologiesinstallationrequire-mentsandmore.Participantswilltakeawayknow-howabouthowtogrowtheirbusinesswiththisuniqueproductcategory.245PM345PMSixTrendsthatwillDramaticallyChangeYourLifeSpeakerChristopherP.RameyAfuentInsightsandTheHomeTrustYourfuturedependsonknowingconsumerandindustrytrends.Thissessionwillexplorethefutureandhowconsumertrendsaregoingtochangethewayyoudobusiness.Learnhowtorecognizethenatureoftrendsandexploresomeofthemajorconsumerandindustrytrendsthataffectyourbusiness.SteamShowerApplicationsSpeakerArtMintieLATICRETEThissessionwillfocusonthedesignandinstallationoftiledsteamshowers.Gainanover-viewofsteamshowerspecica-tionguidelinesincludingareviewofindustrystandardsthatgovernthesesystems.Learnabouttherequirementsandcharacteristicsforwaterproongmembranesandotherinstallationmaterialsusedinsteamroomssteamshowersandbestpracticesmethodologyandtechniques.THURSDAYAPRIL16KeynoteSpeakers800AM900AMAConversationwithHarrisRosenSpeakerHarrisRosenRosenHotelsResortsInterviewerBartBettigaNationalTileContractorsAssociationBartBettigaCoverings2015Chairmanwillsitdownforaone-on-oneexclusiveinterviewwiththepresidentofRosenHotelsResortsHarrisRosentodis-cussbusinesstheindustryandwhatheseesinthefutureofdesign.FEATUREDSESSIONS915AM1015AMDesignBuildObligationsYouMayNotKnowItbutYouOwnItSpeakerTommyA.ConnerSuperiorTileandStoneDesignBuildisaprojectdeliveryHarrisRosenRosenHotelsResortsBartBettigaCoverings2015chairman80TileLetterFebruary2015 103BauerDriveOaklandNJ07436800-648-7229Fax800-286-0114www.alpha-tools.comCopyright2014AlphaProfessionalTools.Allrightsreserved.EZCUTTERSIntroducingEZThinTileCuttersthataredesignedtoscoreandsnapnewthinmaterialssuchasSlimLitefromDaltileandLaminamfromCrossvillejusttonameafew.Theuniqueoil-feedsystemcontrolstheowofoiltosuitindividualneeds.ThetileorpanelcanbescoredwitharulerthensnappedmanuallyorcutwithEZT-Cutterforanaccurateandfastcuttingapplicationaslongasthereisnotextureonthesurface.FortexturedsurfacesbesuretoseetheAlphaSpikeRuler.Formoreinformationvisitusonlineatwww.alpha-tools.com.EZPISTOLTYPEOILCUTTEREZSLIMLINEOILCUTTEREZTHINTILECUTTERSDesignedtoscoreandsnapnewthinmaterialssuchasSlimLitefromDalleandLaminamfromCrossvilleErgonomicallyDesignedReplaceableCuttingHeadEZTHINPANELT-CUTTERHigh-PrecisionCutterProfiledGripIdealforTileContractorsEZGLASSRUNNINGPLIERSCleanBreaksEverytimeCanbeusedtosnappanelsof5mm-12mmthicknessAutomaticOil-feedCuttingHeadSmoothEasyCutsEasilyAdjustableRightorLeft-handedOperation methodthatprovidestheownerwithasinglepointofcontactfordesignandcon-struction.Someoftheseprojectsachievegreatresultswhileoth-ersaresaddledwithunexpectedconsequences.Thissessionwillprovideawarenessoftheuniquefnancialandliabilityrisksassoci-atedwithdesign-buildthatareessentialtoavoidingunpleasantsurprises.SESSIONS800AM900AMTheBuzzbehindLinearDrainandPreformedShowerDrainManiaSpeakerBrianPistulkaMAPEIAmericasPre-formedshowerpanswithlin-eardrainshaverecentlybroughtmanynewmanufacturersandprod-ucttechnologiesintothemarket-place.Hearadiscussionofthedriversbehindthisrapidly-growingphenomenonandtheopportunitiescreatedduetothistransformation.915AM1015AMSelectingtheAppropriateThinsetforTileorStoneInstallationSpeakerMikeMicalizziCustomBuildingProductsThissessionwillidentifythedif-ferenttypesofcementandepoxymortarsforceramicandnaturalstoneinstallationanddiscusstheANSIandTCNAstandardsforthevarioustileandstonebondingmortars.Learnthephysicalprop-ertiesofthemortarsandwhatisimportanttotheinstallationandareasofuseplusanylimitationsthatshouldbeobservedwheninstallingtile.1030AM1130AMHowtoGetPaidNotSuedSpeakersSloanBaileyFlynnRileyBaileyPasekLLPSloanBaileyisatriallawyerwhosepracticeincludesconstruc-tionandcomplexbusinesslitiga-tion.Receivegeneralcounselingandadviceoncontractnegotia-tionsanddisputesforbothpublicworksandprivatelyfundedproj-ects.ManagingaSuccessfulFamilyBusinessForumModeratorTonyMalisaniMalisaniInc.SpeakersNancyEpsteinArtisticTileInc.JoeyGanassaWashingtonMarbleGraniteCo.JacquelineTabbahInternationalStoneworksInc.Workinginafamilybusinesscanbeachallenge.Whyaresomebusinessessuccessfulwhileoth-ersstruggleWhatarethebestpracticesJoinapanelofstoneprofessionalsfromthreedifferentfamilybusinessesastheysharetheirexperiences.PlantojointhisrobustQAsessionTommyConnor82TileLetterFebruary2015 RusticEleganceHandcraftedinLosAngelesSince1966BrickTileArchitecturalMuralsDecos310.768.8500www.artobrick.com3x5DiamondTresGrises 1100AM1200PMObtainingMoreClientsthroughInboundMarketingSpeakersBrodieTylerInboundSystemsInc.Obtainingnewclientscanattimesseemlikeadauntingtaskwithanoverwhelmingnumberofpossiblemethodsofndingleads.Learnthevalueofinboundmarketingandhowitcreatesnewleads.Throughoriginalcon-tentcreationcompletewebpres-enceandoptimizedsocialmediacampaignsinboundmarketingcreatesqualiedleadsforyourbusinessathalfthecostoftradi-tionalmarketing1200PM100PMContractorRoundtableDiscussionsNTCAsleaderswillleadlivelyroundtablediscussionsonmem-branesbackerboardsthinsettilesandgroutsandmore.Leaderswillsharetheirtablessummariesattheendofthesession.130PM230PMManagingaProjectwithOwnerSuppliedMaterialsSpeakerTommyA.ConnerSuperiorTileandStoneManagingalargecommercialtileandstoneprojectasatilecontractoristrickyenough.Oftenthechallengeloomsevenlargerbecauseprojectownersnegotiatematerialsselectionsandpurchas-esdirectly.Reviewacasestudyexploringthemanychallengesthatcanoccurwithowner-suppliedprojectstohelppreparecontrac-torsforthefuture.245PM345PMInternationalCodeCouncilCDPAccessProgramSpeakerThomasAllenInternationalCodeCouncilInyearspastparticipationinthedevelopmentofICCcodeswasdifcultcumbersomeandtime-consuming.ThisisallchangingwiththenewCDPAccessProgram.Learnaboutthisnewdevelopmentwhichwillbeimportantfortileindustryparticipationinthecode-developmentprocess.TrendsinTileSpeakersChristineAbbateNovitaMarianneCoxTCNARyanFasanProfessionalAttentiontoTileInstallationsAdvancementsincutting-edgedigitaltechnologyandtherevivalofartisanalprocesseshavecol-lidedtotransformthelookandapplicationoftilecreatinglim-itlessopportunitiesfordesignersandopeningupnewchannelsforcustomization.Superthinsuperthicksupersmallsuper-sizedtileformatsarepushedtoextremesexpandinghowandwheretilecanbeinstalled.Jointhispanelofindustryexpertstofindouthowtiletrendshavechangedandwheretheyllgonext.84TileLetterFebruary2015 330PM-430PMInstallationDesignShowcaseDeconstructedSpeakersNTCAFiveStarContractorsandShowcaseDesignersMeetwiththedesignersandNTCAFiveStarContractorsoftheInstallationDesignShowcaseandlearnwhatittakestopulltogethertheseannualvignettesinjustvedays.Duringthisone-hourinteractivesessiontourthefourbathroomspacesoftheshow-caseanddiscovereverydetailfromproducttoinstallationtodesigndeci-sions.Pressattendeesandexhibi-torsareallinvitedtothesessionandtheInstallationDesignShowcaseReceptionimmediatelyfollowingat430PMintheShowcase.FRIDAYAPRIL17830AM1030AMTheNTCAReferenceManualHowtoUsetoYourAdvantageSpeakersGeraldSloanandMichaelWhistlerNationalTileContractorsAssociationTilecontractorsdistributorsandmanufacturerswillallben-etfromlearninghowtousetheNTCAReferenceManual.Thisproblem-solvingguideaddressesthemostcom-monindustryinstallationchal-lengeswithpre-ventionandcurestrategies.Whitepaperslettertemplatesandpositionstate-mentsarealsoincluded.TheNTCAReferenceManualisessen-tialtoindustryprofessionalswhoareaskedtoinspectquestionableinstallationsintheeld.GeraldSloanMichaelWhistler86TileLetterFebruary2015 ValueSealThin-BedBondedWaterproofngwww.noblecompany.comVIEWMOREPRODUCTINFO2015NobleCompany.TrademarkNobleCompanyRegisteredTrademarkofNobleCompanyGrandHavenMISimpleSolutions...ProvenPerformance1-800-878-5788ThinlightweightfexibleHoldsacreaseForfoorsandwallsAvailablein36widthsMadeinUSAfromthemakersofNobleSealWATERTIGHTSHOWERSSTARTHEREFULLFEATURESLOWPRICE FactoryAdvancedCertifedTrainingFeaturingLargeporcelainpanelsaslargeas5feetx10feetforoorcountertopandwallapplicationsbyStonepeakHiTechPorcelainwww.stonepeakceramics.combyFiandrewww.granitifandre.combyFMGwww.irisfmg.combyAriosteawww.ariostea.comWhobettercanteachthantheFactoryHowtomoveHowtoinstallWhattoolstouseWheretouseSpacesarelimited.EnrollinFactoryAdvancedCertiedTrainingtoday.Formoreinformationfactstonepeakceramics.comF.A.C.T.238PorcelainTileDriveCrossvilleTN38555 OnNovember212014MIApresidentTonyMalisaniMalisaniInc.ofGreatFallsMont.acceptedthecovetedInstitutionAwardatthe28theditionoftheMacaelAwardsinMacaelSpain.ThisawardwasoneofnineawardsgivenbytheAsociacindeEmpresariosdelMrmoldeAndalucaAEMAtheleadingnaturalstoneassocia-tionintheAlmeriaregionofSpain.ItismyhonorandgreatprivilegetoreceivethisawardonbehalfofthemembersoftheMIAMalisanisaid.TheMarbleInstituteofAmericaMIAhas1700membersthatarelocatedin56countiesaroundtheworld.ItisourbeliefthatonewaytostrengthenthestoneindustryintheUnitedStatesistostrengthenourtieswiththeinternationalnaturalstonecom-munity.Themarbleindustryhereisoneoftheoldestandisalsooneofthemostinnovative.Certainlythereismuchwecanlearn.Wearehopingtocontinueouroutreachandincreasecooperationcom-municationandeducationwiththeAsociacindeEmpresariosdelMrmoldeAndaluca.DuringtheeventAEMEpresi-dentAntonioMartinezhighlightedthatastrongglobalstonemarketdemandsthatcollaborationoccurbetweenstoneassociations.HeacknowledgedthattheMIAsstand-inginthenaturalstoneindustryfordevelopingtechnicalstandardssafetyinitiativescurrentdevelop-mentofaninternationalimportexporthandbookandinnova-tionwerefactorsthatcausedtheAEMEtorecognizetheMIAwiththeInstitutionAwardaspecialawardforstonetradeassociations.Theeventdrew500attendeesfromseveralcountriesandwasanimpressivepresentationandrecog-nitionofoutstandingstonework.Malisaninotedthatwithover10oftheMIAmembershipresid-ingoutsideofNorthAmericaitisrewardingfortheMIAtoberec-ognizedforoutstandingprogramsthatbenettheentireglobalstoneindustry.InadditionTheMIAalsohadtheopportunitytomeetwithAEMEofcialstopresentseveralkeyindus-tryinitiativesincludingthenewlyadoptedANSI-approvedsustain-abilitystandardchampionedbytheNaturalStoneCouncilNSC.AEMEsrstvicepresidentandMIAmemberEduardoCosentinohost-MIAreceivesMacaelAwardinSpainfromAEMASTONE90TileLetterFebruary2015 MyguysuseonlywediShowerSystemsBryanBaeumlerhostofLeaveittoBryanandHouseofBryanasseenonHGTVandDIY-Network.Youcanalsondwediproductsspecsonarcat.com.JoinUsonFacebook.com877-933-WEDI9334www.wedicorp.com100waterproofandnaturalprotectionagainstmoldInnovation.System.Quality.EasyandsafemodularinstallationFastestInstallationofcustomtiledshowersMultiplecustomizableproductssizesReadytotileuponinstallationAnysizeortypetilestoneInstallationadvantagessavetimemoneyCertiedsystemperformancewithmanufacturerwarrantyBRANDNEWwediVirtualFactoryTouronwww.youtube.comwedicorp edtheMIAdelegationthatinclud-edMalisaniMIAsecretaryDavidCastellucciKennethCastellucciandAssociatesofLincolnR.I.andMIAexecutivevicepresidentJimHieb.IntheupcomingmonthstheMIAandAEMEwillalsobecollab-oratingonatranslationoftheMIAsDimensionStoneDesignManualDSDMintoSpanishtofurtherexpandtheuseandunderstandingoftechnicalstandards.MIAsCastellucciaddedWealsohadaverygoodconversationaboutsafetyqualitystandardsandeduca-tionforarchitectsaswellasstoneprofessionals.ItwasalsogreattotourtheirtechnologycenterFundacinCentroTecnolgicoAndaluzdelaPiedraanddiscussadvancesinstonetestingandothertechnology.TexaStoneQuarriesearnsNSFsustainablestonecertifcationNSFSustainabilityadivisionofglobalindependentpublichealthorganizationNSFInternationalhascertifedTexaStoneQuarriestothesustainabilityassessmentstan-dardforstoneANSINSC373STONETonyMalisaniandDavidCastellucciproudlyholdtheInstitutionAwardattheMacaelAwardsevent.EarnMoreJobsEarnMoreMoneyandAvoidProblemsGetYourInstallersITSVerifiedTheTileInstallerThin-SetStandardsITSVerificationCertificateisawardedbytheUniversityofCeramicTileandStoneUofCTSandendorsedbytileandfloorcoveringassociationsinNorthAmerica.Tileinstallerswhosuccessfullycompletethis4-houronlinecoursethatteachesindustrystandardsandmethodsforadheredthin-setapplicationswillearntheITSCertificate.TheITSCertificatewillgiveyoucredibilitywithyourcustomersandwillenableyoutoearnmorejobsmakemoremoneyandavoidcostlyfailures.Coursematerialteachesindustrystandardsforthin-setinstallationapplicationsincludinghowtoinspectandpreparesubstratesthin-setmethodsandworkmanshiprequirements.TheITSonlinecourseisavailableinEnglishandinSpanish.AdditionalonlinetileandstonecoursesareavailablefromourwebsiteUnderstandingtheBasicsofCeramicTileandUnderstandingtheBasicsofNaturalStoneUofCTSstrainingcoursesareidealforinstallersarchitectssalespeopledesignersoranyoneinterestedintileandstone.infoUofCTS.orgwww.UofCTS.org866669-1550Only150pertuition247InternetAccessNoTravelExpensesNoLostProductivityCertificateIssuedVolumediscountsavailable.MembershipdiscountsavailablethroughCTDATTMACandWFCA.92TileLetterFebruary2015 SustainableProductionofNaturalDimensionStone.CerticationtoANSINSC373isbasedonpointtotalstoachieveBronzeSilverGoldorPlatinumlevelcertication.TexaStonesquar-ryearnedGoldlevelcerticationanditsprocessingfacilityearnedSilverlevelcerticationwhichincludescriteriafortheenviron-mentalaspectsofstoneproductionincludingwatertransportationsitemanagementlandreclamationandadaptivereuseandmanagementofexcessprocessmaterialsandwaste.Monitoringandperiodicre-evalua-tionisrequiredtomaintaincerti-cation.OnceafullchainofcustodyisestablishedandcertiedstoneproductsmovingfromquarrytocustomercanalsocarrytheANSINSC373GenuineStonemark.Dimensionstoneisasustain-ableproductbecauseitisnaturalandhasalongdurabilitybuttheindustrywantedtoidentifyhowthestonewasprocessedfromthequarriesandtheprocessorssaidTomBruursemageneralmanagerofNSFSustainability.AsthersttoearncerticationtoANSINSC373TexaStoneleadsitsindustryinadoptingmoresustainablepracticesthathelpitscustomersandorgani-zationsmeetthecontinuedgrowthingreenbuildings.Transparentcrediblestandardsalongwithindependentthird-par-tycerticationareimportanttomeetthedemandsofmembersoftheconstructionindustryseekingInresponsetoceramiccon-tractorsneedsfortime-savingproductsMAPEIhasaddedUltraexLFTRapidmortartoitslineoffast-settingtileandstoneinstalla-tionsystems.Thismortarsetsquick-lyallowinggroutinginthreetofourhours.UltraexLFTRapidhasahighcontentofauniquedrypolymerresultinginexcellentadhesiontothesubstrateandtile.Itsnonsagmedium-bedandthin-setmortarcharacteristicsareidealforinstallinglarge-formattileandstoneoninteriorandexterioroorswallsandcountertops.UltraexLFTRapiddirectlyanswerstheneedforquick-turnaroundoninstallationoflarger-formattileresidentiallyandcommerciallyinavarietyofenvironments.www.mapei.comTileLetterFebruary201593 moresustainablestoneproducts.Thisincludesgovernmentagen-cieslocalstateandfederalandothersseekingtocomplywithU.S.ExecutiveOrder13514whichaimsfor95ofgovernmentalcontractstoincludeproductsandserviceswithsustainableattributesaswellasaU.S.GeneralServicesAdministrationGSAstandardforsustainableconstructionGSAPBS-P100facilitiesstandardsforthepublicbuildingservice.ThepurposeoftheANSINSC373standardistodrivesustain-abilitypracticesinthenaturalstoneindustry.AtTexaStonewehavemadeacommitmenttotrans-formingourorganizationintoamoresustainablecompanytoleadourindustryinthetransitiontoveriedmoresustainablyextract-edandprocessednaturaldimen-sionstonesaidBrendaEdwardsownerofTexaStoneQuarries.CerticationtoANSINSC373byquarriesandprocessorssuchasTexaStoneistherststepintheproductcerticationprocessfornaturaldimensionstone.Fullcerti-cationforstoneproductswillbeachievedthroughacombinationofANSINSC373certicationforquarriesandprocessorsalongwiththeNaturalStoneCouncilChainofCustodyStandardforNaturalDimensionStoneNSCCOCrequirementsfortherestofthedistributionchain.STONETexaStoneQuarrieshasearnedNSFsus-tainablestonecertifcationANSINSC373SustainableProductionofNaturalDimensionStone.EQUIPMENTDEVELOPMENTCOMPANYINC.1-800-638-3326edcoinc.comsalesedcoinc.comMANUFACTUREDPROUDLYINTHEUSAVISITEDCOARAFEBRUARY22nd-25thINNEWORLEANSLABOOTH552594TileLetterFebruary2015 www.sgm.cc800.641.9247QualityTileSettingMaterialsOnesourcefitsitall PREMIUMINFLOORHEATINGSYSTEMWWW.MASTERHEAT.COM1800938-7925MasterHeatinoorheatingsystemscombineeciencywithluxury.Availableinwirewirematsandinkitform.SimplylaywireormatcoverwithmortarandinstallooringTheEasytoInstallEconomicalUltra-LowEMFSolution NTCABENEFITSBOXPartneringforSuccessisacon-tinuallygrowingexclusivebeneftforNTCAmembers.ManufacturingsponsorsofthisprogramfeelsostronglyaboutthevalueNTCAprovidestheyhaveagreedtooffsetmembershipinvestmentbypro-vidingproductvouchersgoodforvaryinglevelsofproductorser-vicesfromthesponsor.Asapaidneworrenewingcon-tractormemberoftheNTCAyoucanchoose1800ofFREEprod-uctvouchersofthe4500thatisavailablealmost300inbeneftsmorethanwhatwasofferedlastyear.Eachyearthisprogramcon-tinuestogrowasmoresponsorscomeonboard.In2014arecordnumber5781voucherswereissuedtonewandrenewingmembersforavalueof902450nearlyonemilliondol-larsinavailableproduct.Thisisatre-mendousbeneftgivingyoumoneyrightoffyourbottomlineonproductsyoumayuseeverydayorproductsyouvebeenyearningtotry.Sincethevoucherbeneftisoverthreetimesthecostofannualmembershipthisistrulyawin-winprogram.Participatingsponsorsfor2015includeAlphaProfessionalToolsAmericanOleanAquaMixARDEXAmericasATRLevelingCompotiteComposealCustomBuildingProductsDaltileDependableBaggingFloridaTileLATICRETEMAPEIMarazziUSAMarkEIndustriesMetropolitanCeramicsNobleCompanyNationalGypsumNuHeatOceanCareProductsProexQEPRubiToolsSchluterSystemsSpray-LockSunTouchTECH.B.FullerConstructionProductsTexriteUniversityofCeramicTileStoneUSGVanHearronandWarmlyYours.Ifyouareinterestedinmember-shipcontactNTCAassistantexecu-tivedirectorJimOlsonatjimtile-assn.comor601-939-2071.OrvisitNTCAsbrand-newuser-friend-lywebsiteatwww.tile-assn.com.NTCAPartneringforSuccess98TileLetterFebruary2015 888-512-7339www.ardexamericas.comREVOLTWEDESERVEFULLERJOINTSCONSISTENTCOLORSandeasiertoinstallgroutsGetOutofTheGroutDepressionJointheARDEXRevolutionNowARDEXFLRapidSetFlexibleSandedGroutARDEXWAEpoxyGroutandAdhesiveARDEXFG-CMICROTECUnsandedFloorWallGroutARDEXFHSandedFloorandWallGroutARDEXREVOLUTIONARYGROUTSEasiertoinstallExcellentcolorconsistencyFullergroutjointsOutstandingstainresistance MountainRe-SourceCenterMRCandTilePartnersforHumanityTPFHthetileindustrypartnershipthatispartofMRCrecognizedFloridaTilefor10yearsofpartnershipandsupportofcommunityimprovementproj-ectsthroughgenerousdonationsofceramictile.MRCandTPFHmetFloridaTileHelpingHandsMRCTPFHrecognizeFloridaTilefor10yearspartnershipMountainRe-SourceCenteranditspartnershonoredFloridaTilefor10yearsofpartnershipatthecompanysheadquartersinLexingtonKy.onDec.42014.l.tor.SeanCilonaofFloridaTileHerbMillerofMountainRe-SourceCenterKentuckySixthCongressionalDistrictdirectorDianeHancockMichaelFranceschelliofFloridaTileAllyVenugopalofMountainRe-SourceCenterAshleyNapierofCentralWestVirginiaOutreachCenterandLisaBoenofOperationCompassion.100TileLetterFebruary2015 employeesatthecompanyscorpo-rateheadquartersinLexingtonKy.lastDecembertopersonallythankthemfortheincredibleimpactofthedonationsandtheinvolvementofthecompany.Theyalsopresent-edCEOMichaelFranceschelliwithamarbleplaquethankingFloridaTileforitsongoingpartnership.FloridaTilehasdonatedtoTPFHandMRCsince2004whenitprovided895sq.ft.ofoortilefortwoHabitatforHumanityhomesinAtlantaGa.Sincethenthecompanyhasdonatedmorethan800loadsoftilethathavegonetomorethan20states40nonprotorganizationsand15countries.CentralWestVirginiaOutreachCenterinGassawayW.Va.andOperationCompassioninClevelandTenn.havealsoben-etedfromFloridaTilesgenerosityandrepresentativeswerepresenttoexpressthankstothetilemanu-facturer.HerbMillerexecutivedirectorofMRCandTPFHsaidthepartnerswantedtodemonstratejusthowmuchthedonationshavemeantandtounderscoretheimportanceofthelongevityofthepartnership.HecongratulatedFloridaTileonits60thanniversaryin2014andsaidthecompanyhasdonewelltofocusbothonbusinessandsup-portingcommunities.FloridaTileisoneofourlongest-standingpartnersandtheyhavetrulymadeadifferenceinthelivesofthousandsoffamilies.Weworkwithnonprotpartnersaroundthecountryandtileisoneofourmost-requesteditems.WeregratefulthatFloridaTileunderstandsthevalueofdonatingandthegoodthattheirtiledoesinsomanycommunities.TheyareoneofourcoredonorsandwecouldntdowhatwedowithoutthemFloridaTileCEOFranceschelliwaspleasedtohavetheopportuni-tytosupportMRCanditspartners.OurworkingpartnershipwithMountainRe-SourceCenterisveryimportantFranceschellisaid.Itprovidesasimplefunctionalmeth-odforhelpinglocalcommunities.ItisalsoimportantforFloridaTilewhichisownedbyinternationaltilemanufacturerPanariagrouptobeabletoreachmoredistantcom-munitiesinneed.TheafliationwithMountainRe-SourceCenterenablesdistributionofmaterialsinternationallyaswellincludingtoregionssuchasCentralandSouthAmericatheCaribbeanandEasternEurope.DianeHancockdirectorofthe6thCongressionalDistrictthankedFloridaTileforitsincrediblecommunitysupportonbehalfofKentuckyGov.SteveBeshear.ShepresentedFranceschelliwithalet-terfromtheGovernorrecogniz-ingthecompanyscontributionstoboththelocaleconomyandtocommunitiesaroundtheworld.ShealsogavehimapewtermintjulepcupfromtheofceoftheGovernor.helPinGHANDS102TileLetterFebruary2015 THEFIRSTSTEPTOAHIGHPERFORMANCESYSTEM.FastInstallations.QualityPerformance.Upto20lighterthanoriginalWonderboardsamedurableperformanceForuseinwetanddryareasbothindoorsandoutdoorsContainsnowoodberorgypsumMeetsANSIA108.11A118.9A108.5andA118.4EligibleforLifetimeWarrantyAvailableatTheHomeDepotandtiledistributorsnationwide.Wonder-BoardandWonder-BoardLitearetheregisteredtrademarksofModularsInc.CustomBuildingProducts.com800-272-8786 FACESINTHENEWSH.B.FullerConstructionProductswww.hbfuller-cp.commadetwokeychangestoitsorganizationalstructurebycreat-ingandllingtwonewpositionsRachelGibbonsassumedtheposi-tionofbusinessdirectorfortheWholesaleFlooringDistributionsegmentandPaulHenningassumedthebusinessdirectorofConcreteRepairandRestoration.WiththerecentacquisitionofProSpecConstructionProductsH.B.FullerConstructionProductsnowhasanationalproductionfootprintandawiderarrayofproductsandservicestomeettheneedsofitscustomers.Thefulllmentoftwonewbusinessdirectorpositionshelpsthecompanysupportitsnewbusiness.Gibbonswillexecutetheoor-inginstallationmaterialsstrategyforooringcontractorsanditsdis-tributorpartnersinNorthAmerica.Shewillshapethecompanysvisiontoprovideinnovativesolu-tionsandexceptionalcustomerandtechnicalsupport.GibbonspreviouslyservedasH.B.FullerConstructionProductsglobalmar-ketingdirector.Withnearly15yearsofexperienceintheooringindustryGibbonshashelpedbringmanybreakthroughproductsandprogramstomarketthatimproveperformanceef-ciencyandprot-abilityofooringinstallation.InhiskeyroleHenningwilldevelopandexe-cutethestrategyforH.B.FullerConstructionProductsnewbusinessconcreterepairandrestoration.Asthefor-merCOOofProSpecPaulwillorganizethisnewlyacquiredbusi-nessforsuccessandprotablegrowth.CeramicToolCompanywww.ceramictool.comamanufacturerofmetalprolesforooringinbothresidentialandcommercialprojectshashiredAustinWeaverasanassistantintheproductionware-houseshippingdepartment.Withexperienceinsalesforsecu-ritiessystemsinthehomeWeaverjoinedtheconstructionindustrytobeapartofaworkenviron-mentthatwashandsoninboththemanufacturedproductsaswellastherelationshipsdevelopedtobringthoseproductstothemarket.Ineversawmyselfsolvingprob-lemssittingdownWeaversaidIalwayswantedtousemyhandstobuildandxandshaketheRachelGibbonsPaulHenningAustinWeaver104TileLetterFebruary2015 HAVINGAHARDTIMECUTTINGMOSAICGLASSTRYOURWATER-FREEDUST-FREENOISE-FREEPOWER-FREEPOPTILECUTTERCUTSTILESUPTO508002342547MarketedbyCORONACLIPPERINC.forNorthAmerica INDUSTRYNEWShandsofpeopleIworkwithandforeveryday.IlikeworkinginaplacewhereIcanbeapartofanewideaanewdesignfromtherstdrawingtoshippingitoutthedoortoourcustomer.COVERINGSNEWSCoveringsprogramrecognizesyoungindustryleadersCoverings15hasannouncedthelaunchofCoveringsRockStarsAnEmergingLeadersProgramwhichwillhonorthebestandbrightestyoungprofessionalsinthetileandstoneindustry.SelectedbyapanelofindustryprofessionalsCoveringsRockStarswillrepre-sentacross-sectionofindustrypro-fessionals-35yearsoldoryoungerwhohavemadeanimpactontheindustryandembodythetraitsandcharacteristicsofafutureleader.TheinauguralgroupofCoveringsRockStarswillberecognizedthroughaseriesofspecialeventsandactivitiesatCoverings2015whichwillbeheldApril14-17attheOrangeCountyConventionCenterinOrlandoFla.TheselectedRockStarswilleachreceiveaone-nighthotelstayinOrlandotoattendCoverings.ThewinnerswillberecognizedatCoveringsInstallationDesignCIDAwardsOpeningNightCelebrationwhichtakesplaceonApril14at530p.m.Thisdistin-guishedgroupalongwiththeirnominatorswillbehonoredwithaluncheonattheshowonApril15wheretheywillofferinsightandguidancetoothersinterestedinfurtheringtheircareersinthetileandstoneindustry.Formoreinformationvisitwww.coverings.comRockStars.DistributorVIPprogramofferedatCoveringsCoverings2015continuesatradi-tionbegunin2007theCoveringsDistributorVIPProgram.Thispro-gramoffersdistributorstheoppor-tunitytobringtheircustomerstoCoveringsforaspeciallydesigneddayattheshow.Coveringswillsub-sidizecostsandprovideanancialincentiveforeachcustomerbroughttoCoverings2015fromApril14-172015attheOrangeCountyConventionCenterinOrlandoFla.PastdistributorVIPProgramparticipantsincludeBuildersTileCarpetMilesDistributorsCrossvilleTileStoneRobertF.HenryTileDBTileDistributorsSpecialtyTileMasterTileandTraditionsinTile.Coverings2015providesarangeofbenetsfordistributorcustomergroupsincludingSpecialwelcomeforgroupsastheyarriveDevelopmentandprintingofmarketingmaterialsincludingapromotionalyerWelcomesignageonsiteat106TileLetterFebruary2015 INDUSTRYNEWSCoveringsFinancialsupportof25perper-sonbroughttoCoveringsnottoexceed5000Ifgroupexceeds100CoveringswillsubsidizetravelFacilitationoflogisticsforgroupsincludingbadgesaccesstoshowbagsandfreemeetingroomforgroupstogatherforahospitalityevent.Distributorsparticipatingintheprogramcommittobringcustom-erstoCoverings2015promotetheprogramtoclientsandemploy-eesanddisseminatemarketingmaterialsprovidetransportationtoshowsitefortheirCoveringsgroupandprovideNationalTradeProductionswithregistrationlistpriortoshowsobadgescanbemadeinadvance.Formoreinformationaboutpar-ticipatinginthisglobaltileandstoneexperiencewhichoffersmorethan1100visitorsfrom40countriesmorethan70freespe-cializedtrainingandeducationsessionsmanywithfreeCEUsandnetworkingopportunitieswiththebestandbrightestmindsintheindustrycontactElenaGrantategrantntpshow.comorphone703-706-8246.INDUSTRYNEWSCrossvilleannouncesproduct-specifcEPDOfcialswithCrossvilleInc.haveannouncedtheunveilingofaproduct-specicEnvironmentalProductDeclarationEPD.TheCrossvilleEPDiscompiledbyPEInternationalandcertiedbyULEnvironment.ItcoversalloorandwalltileproductsmadeatCrossvillesmanufacturingfacilitiesinCrossvilleTenn.AnEPDisaverieddocumentthatreportsenvironmentaldataofproductsbasedonlifecycleassess-mentLCAandotherrelevantinfor-mationinaccordancewiththeinter-nationalstandardISO14025TypeIIIEnvironmentalDeclarations.TheannouncementofCrossvillesEPDcomesintandemwithTileCouncilofNorthAmericasTCNAreleaseofanEPDforNorthAmerican-madeceramictilethatisrelevantindustry-wide.Theproduct-specicEPDhasbeenmeticulouslycompiledoverthecourseofthelastyeartoanswerthemanykeydatapointsnecessary.CrossvillesmodusoperandiistoDBTileDistributorsbroughtagrouptoCoverings2012viatheDistributorVIPProgramthelasttimetheshowwasinOrlando.Thedistributorisre-uppingfortheprogramforthe2015showthisyear.108TileLetterFebruary2015 INDUSTRYNEWStakealeadershiproleandbeproac-tivewithregardtosustainabilitystatedNoahChittyCrossvillestech-nicaldirector.BothinpracticeaswithourTileTake-BackProgramandincertication-aswiththeSCScerticationofourredandwetwasterecyclingprograms.ForthisreasonandbecausemorecreditisgiveninLEEDforproduct-specicEPDsthanforindustryparticipationCrossvillechosetocreateitsownEPDinadditiontoparticipatingintheindustryEPD.ChittyaddedCreationofourownEPDalsoprovidesinternalassurancethatourpracticesareontrack.EPDsarebecomingincreasing-lyimportanttoolsforspeciersseekingtowadethroughindustrygreenwashingclaims.ThevalueofanEPDrestsinthefactthatitassessesmanyimpactzonesratherthanconsideringasingleattributelikerecycledcontentorembodiedenergyprovidingspecierswithabetterandmorecomprehensivewaytojudgebuildingmaterials.Formoreinformationvisitwww.crossvilleinc.com.wediopensnewChicago-areaNorthAmericanheadquarterswediaglobalmanufacturerofshowersystemsandtheoriginalwediBuildingPanelhasopenedanewfacilityinCarolStreamIll.awesternsuburbofChicago.ThenewbuildingservesaswedisnewU.S.headquartersandpro-videsanewhomeforcustomerservicetrainingandseminarser-vicesadministrationproductionunitswarehousinganddistribu-tionservicesespeciallyfortheMidwesternandEasternmarketsandregions.AprilNatynkawedisSCMman-agerexplainedWearelookingforwardtoservicingourcustom-ersintwomajorregionsofNorthAmericabetterandfasterfromCarolStream.ThenewbuildingallowsustoexpandproductionintheUSA.Wecanincreasein-housetrainingandeducationalofferstoourcontractorsdealersanddistributors.Customerserviceisofferedthroughatechnicalhotlineandservicesdepartmentavailablefrom7a.m.to6p.m.Centraltime.Weareontoournextaddi-tionalreadysowecankeepupwithbuildingoutourstructuresandservicelevelstokeepupwithourbusinessdevelopmentandmomentumbycreatingaddedvalueforourcustomersNatynkasaid.InFebruarywewillopenanotherwedidistributionfacilityinSacramentotoserviceandsup-plythemarketswestoftheRockyMountainssheconcluded.110TileLetterFebruary2015 TheLargestU.S.-basedLaboratoryDedicatedtoTestingTileandStoneIndependentCondentialWideRangeofANSIASTMandISOTestsforCeramicandStoneTilesandSlabsCompleteISO1300613007TileGroutandMortarTestingDCOFAcuTestforCoecientofFrictionCOFAntimicrobialProductEcacyTestingSustainabilityTestingVOCEmissionsetc.RobinsonFloorTestandOtherInstallationMaterialsandSystemsTestsCustomTestingforResearchandProductDevelopmentProductPerformanceTestingLaboratory100ClemsonResearchBlvd.AndersonSCUSA29625864-646-8453www.tcnatile.comCBtcnatile.comEnglishEspaolItalianoPortugusPUTTHEINDUSTRYSLEADINGTESTINGANDRESEARCHLABORATORYTOWORKFORYOU INDUSTRYNEWSSuperiorTileStonerenewsTrowelofExcellencecerticationNTCAFiveStarContractorSuperiorTileStoneofOaklandCalif.hasstartedtheyearwithahighlevelofdistinctionTheTrowelofExcellencecerticationrenew-alpresentedbytheTileContractorsAssociationofAmericaTCAA.Thecertifica-tionsigniesthatSuperiorTileStonehasmetallcerticationrequirementsinthedemonstrationofsuperiorknowl-edgeandcraftsmanshipsoundbusinesspracticesandadherencetothehighestindustrystandardssaidacongratulationsletterpennedbyCaroleDamonexecutivedirec-torofTCAA.ThecerticationwillremainineffectthroughDecember312016.SuperiorTileStonehasheldTrowelofExcellencecertica-tionsinceSeptember2010.TileOfSpainannounces2015PassporttoCreativitywinnersTileofSpaintheinternationalbrandrepresenting125ceramictilemanufacturersbelongingtotheSpanishCeramicTileManufacturersAssociationASCERannouncesthefourwinnersofthe2015PassporttoCreativitycontestJonathanMartinezSeniordesignerAntrobusRamirezGloriaGrahamSollecitoAKBDKitchenBathDesignerBrendanDonovanFurnitureCabinetCo.andauthorofdesignblogKitchensforLivingDanielCantwellRegisteredarchitectownerDHCDesignJasonMoneyAIALEEDAssociateBarlisWedlickArchitectsToenterthecontestarchitectsanddesignerssubmittedaphotoofthem-selveswithaSpanishtileintheirownimaginativeandcreativeway.TheTileofSpainPassporttoCreativityTourrunsfromFebruary6toFebruary132015wherewinnerswillexploreSevillaandValenciaSpainboththecultureoftheregionandthesitesandattractionswitharchitecturalanddesignsignicance.ThetripalsoincludesaguidedvisittoCevisama2015atilefactoryandapresscon-ference.AllarchitectanddesignerparticipantswillearnCEUcredits.Journalistsfromselectedarchitec-tureanddesignmediawillalsoThe2015PassporttoCreativitywin-nersaretopl.tor.DanielCantwellJonathanMartinezandbottoml.tor.JasonMoneyGloriaGrahamSollecito112TileLetterFebruary2015 www.schluter.com800-472-4588ConnectwithusFloorwarmingsystemshavebecomeverypopular.Heatingtiledfloorsincreasestheneedforuncouplingtopreventcrackedtilesandgrout.UseSchluter-DITRA-HEATtogetbothwarmfloorsanduncouplinginasinglelayer.Schluter-DITRA-HEATElectricfloorwarmingsystemwithintegrateduncouplingHeatinganduncouplinginasinglelayerNoself-levelersrequiredtoencapsulateheatingcablesnoneedtowaitforcuringPlacetheheatingcablesexactlywheretheyareneededwithoutclipsorfastenersCombinestheexibilityofloosecablewiththeeaseofinstallationofamatsystem120Vand240VoptionsProgrammableandnon-programmablethermostatsavailableFasterThinnerFloorWarming NEWPRODUCTSparticipateinthetour.ToviewtheimagesofthePassporttoCreativitywinnersandothercontestentriespleasevisittheTileofSpainInspirationGalleryatwww.tileofspainusa.com.NEWPRODUCTSDaltileintroducesUptownGlassMosaicsachiccollectionwithacontemporaryurbaninu-encefeaturingarangeofbeautifulsolidcolorsanddynamicpatternoptionsin1x1andnewon-trendhexagonalformatsforaccentwallsbacksplashesandoors.Newtechnologyallowsmanyofthepatternsandfnishestowith-standpoolandspachemicals.Thecollectionincludesexoticprintsgeometricpatternsandbeautifuliridescenttonescomplementarywallandooroptionstocreateacontinuouslookinanyroom.Mesh-mountedon12x12sheetsUptownGlassMosaicscontains98recycledcontent.TheUptownGlassMosaicscol-lectionispartofDaltilesextensive2014FallNewProductLaunch.www.daltile.comfall2014ArizonaTileoffersthreevisu-alizingtoolsJustDesignJustImagineandtheCustomBlendProgram.TheArizonaTileJustDesignpro-gramallowsyoutocreateacus-tomproductfromover70designsmedallionsfeaturewallsback-splasheslistellesandmosaicscull-ingmaterialsfromover27naturalstoneand60porcelaincolors.Toplaceyourorderandgetmoreinfor-mationincludingpricingpleasecontactyournearestArizonaTilelocation.JustImagineisaremark-ableonlinetoolthathelpsyouvisu-alizehowArizonaTileproductswilllookinyourspace-beforeyoubuy.PairedwithArizonaTilesCustomMosaicBlendCreatoryouhaveallthetoolsatyourfngertipstocreateaone-of-a-kindinyourhome.TheArizonaTileCustomBlendprogramcancombineglasswithstoneforamosaicdesigntotallyuniquetoyou.Visitwww.arizonatile.comoracompanyshowroomtogetstarted.LeonardoCeramicaintroducesArchitecturewhichinterpretsresinoorswithanewversatiletechno-aestheticsolution.Thesefull-bodyporcelainstonewareslab-stylerecti-fedtilesarecreatedwithlatestgen-114TileLetterFebruary2015 QualityProductsSince1927TileSettingToolsfortheProfessionalBenoJ.GundlachCompany211North21stStreetP.O.Box544BellevilleIL62222U.S.A.TEL618233-1781FAX618233-3636www.benojgundlachco.comHorseshoeTileSpacersGreatforwalltileinstallationsAskyourGundlachToolDistributorforourlatestProductCatalog.TheseHorseshoeTileSpacersarepreci-sioninjectionmoldedforaccurateevenlyspacedgroutjoints.Suitableforusewithalltypesoftileinstallationsregardlessoftilethicknessorlayoutpattern.Thedesignmakesthemeasytograspforplacingandremoving.Theywontcrushorcompressinverticalinstallationsofheavylargeformattiles.Thenon-tapereddesignassuresthesespacersstayinplaceandwontbepushedoutofwalltileinstallations.Mortarwillnotloadupinthesespacerslikehollowbackedspacers.Theyarecolorcodedforeasysizeidentificationandcanbereusedmanytimes.Availableinbagsof100eachorbulkboxesof500each.MadeintheU.S.A.WaterproofwallinsertsforusewithanyinstallationmethodSurfacemountdesigneasytoinstallwithoutpreciseframing.Availablein3modularpracticalsizesformoredesignoptions.Nailitonandtileitinwithmodifedthinsetmortar.Popularforneworremodelingprojects.QuickShelfaddsstyleandvaluetoanytiledarea.Retailerinquirieswelcome.9x13t13x13t13x20WheelerTileCompanyt800-965-9501twww.QuickShelf.nettttt NEWPRODUCTSerationContinuoustechnologyandsportalightly-texturednaturalnishreminiscentofthehand-craftedspa-tolatonishofmonolithicoors.Ayoungandinnovativetextureinsevenminimalistshadesproducedbyanexplosionofcreativeenergy.Innominal48x48or24x48formats.www.ccimola.itRagnoUSAdebutsUrbanPoshwhichintegratesthetexturallookofaclassiclinensuitwiththedurabil-ityofglazedporcelainthroughthemarvelsof3Ddigitalprintingtech-nology.Availablein12x24planks3x24singlebullnose2x2mosa-icsandmesh-mounted12x12modulesUrbanPostcomesinfourneutraltextile-inspiredhueswhitebeigegreyorcharcoal.MadeintheUSAitmeetsnewDCOFstandardsisapplicableforresidentialorcom-mercialindoororoutdoorareasandcontains21pre-consumerrecy-cledcontent.www.ragnousa.comBellavitaTilehasunveiledthemulti-texturedandformattedVesuviusCollectionofglassmosa-ics.WithaestheticsofBasaltorLavastonebutinarangeofcolorstocomplementitssignaturegreytoneVesuviusofferslargerformatsandanarrayofcolorseachofwhichispairedwithamatchingglasstile.LikeallBellavitalinesVesuviusisChina-madewithEuropeanstylingandtechnologies.www.bellavitatile.com.ImolaCeramicaintroducesDoublewhichcombinesminimal-ismwithgeometricshapesandcol-orfulpatternsforwallsandoors.Thesedouble-redtilesboastdis-tinctivelycoloredpatternsand116TileLetterFebruary2015 NEWPRODUCTStellthemyousawitininterlocking3Dtriangledecora-tionsforfreshnewplayfuldesignpotential.Formatsinclude20x6020x20cmtriangle14x28cminwhitealmondbeige-greygreen-greydarkgreygreypinkmauvedove-greyblack.Tilelookoffersaweb-baseddesigntoolthatallowsvisitorstocreateadesignusinganyofthe70000brandsofferedthroughthecompany.ThedesigntoolisquicktolearnwithCADnotrequired.Itproducesaphotoofthedesigninaslittleas10minutesforshar-ingwithcustomers.TheTilelookdesigntoolalsogeneratespro-fessionaldocumentationsuchaspriceestimatetilelayoutsand360photo-realisticviews.Theprogramincludesfreeautomaticupdatesofanyapplicationupgradesornewproductsintheproductlibrary.www.tilelook.comANNSACKSintroducesrareBlueDolomiteanintricatelyveinedstonesimilartomarblebutwithararecoolblue-graycoloration.Calciumdepositsrunthroughtheveiningcreatingstreaksofpurewhitethatcontrastbeautifullywiththebluishtintofthestone.Availablein16x168x16and1x2mosaicBlueDolomiteisidealforanyverticalorhorizontalapplicationsfoorsandwallsandcanbeusedoutdoorsdependingonthecli-mateandmethodofinstallation.www.annsacks.com.www.tile-assn.comwww.tileletter.com MichelleChapmanNTCAartdirectorandherfamilyl.tor.LandonEmilyKeithMichelleJacieandJacob.MikeDiGuistiofTerra-MarInc.inOklahomaCityOkla.celebratedtheholidayswithhisgrandchildren.Picturedarel.tor.AdalynAliviaholdingbabygirlKyleReeceandSawyer.EveryfamilyhasastoryItsanewyearandforthesetileindustryfamiliestherearenewbeingsontheplanettocelebrateit.Sendphotosoffamilyhobbiesvacationsandextra-curriculareventstotheeditoratlesleytile-assn.com.PleaseidentifythoseinthephotosandmakesurethephotosarehighresolutionthehighestcamerasettingsonsmartphonesworkjustfneLookingforwardtoseeingmoreofyouyourfamilyandfriendsin2015LesleyGoddinFamily... Fun...BabiesMeanwhilebackatNTCAheadquartersTrishMossNTCAofcemanagerwel-comedhernewgranddaughterScarlettMorganGallagherwhoweighed6lbs13oz.andmeasured1912longwhenshewasbornat254a.m.toAllisonMossandZacharyGallagheronJanuary82015.ThrillseekersLesleyGoddinTileLettereditorl.andIreneWilliamsPRandmarketingpror.scratchedoneofftheirbucketlistbyrecentlyridingtheSlotzillaziplineattheFremontStreetExperienceinLasVegasNTCAassistantexecutivedirectorJimOlsonandwifeTileLetteradvertisingsalesrepMaryShaw-Olsonreceivedthebestgiftovertheholidaystheirrstgrandchild.FinnJosephLoosenwasbornJanuary52015at342a.m.toDr.KellyCasserlyandhusbandTedLooseninMinneapolisMinn.Finnweighedinat7lbs10oz.HerehesallsnuggledupfortheMinnesotawinterinhisveryrstskiouttcourtesyofgrandmaMary.welcometoours. AIAConvention2015...........................................47AlphaProfessionalTools..........................................81AmericanOlean...............................................71ARDEXAmericas...............................................99ArmalyBrands................................................57ARTO......................................................83BarwaltToolCompany...........................................55Bellota.....................................................105BenoJ.GundlachCompany......................................115BlankeCorp.USA.............................................109BostikInc...................................outsidefrontandbackcoverCeramicToolCompany..........................................16Coverings2015.....................................64-6773103CustomBuildingProducts..............................insidefrontcoverDal-TileCorporation..............................................7EDCOInc....................................................94Emser......................................................13FinPanInc................................................68-69FloridaTile...................................................40JosephLundgrenConsulting........................................28KBRSInc....................................................21LackmondProductsInc...........................................75LATICRETEInternationalInc....................................3-625MAPEI......................................................29MAPEI...............................................centerspreadMKDiamondProductsInc.........................................15MLTSystems........................................insidebackcoverMarkE.Industries..............................................79MasterWholesale...........................................62-63MasterHeat...............................................96-97MerkreteSystems.....................................39414345MetropolitanCeramics..........................................107MiracleSealantsAbrasives.......................................9NACProductsInc..............................................37NobleCompany...............................................87QuickShelf..................................................115SGMInc....................................................95SawmasterDiamondToolsInc......................................59Schluter-Systems..............................................113SlipGrip....................................................48SlipGuardSystems.............................................86StabilaInc...................................................85StonePeakCeramics.........................................88-89TI-ProBoard..................................................101TexRite......................................................19TheTileDoctor................................................53TileFloorCareUSA...........................................17TileCouncilofNorthAmerica.....................................111TileWareProductsLLC...........................................49UniversityofCeramicTileandStone..................................92U.S.FoamCorp.ofIndiana.......................................51wediCorp...................................................91ADVERTISERSINDEX120TileLetterFebruary2015 NothingtoThrowAwayNOWASTE.CapsDesignedtoLastInstallersCareer.StainlessSteelStrapWillNotBreakabovetheinstalledsurface.RubberAccessaryprotectsandholdsinstalledmaterialinalignedposion.ThinTile-Porcelain-OsetUngauged-SlabYouPickDesiredPlateandPerformance.SuperiorClampingAbility.MostValuableBestPerformingandMoreAordablethanyoumaythink.ForuseonWallsFloorsCeilingsandCounterTopswithmosthardsurfacematerials.www.mltsystem.comQualiesforLacreteCustomTECandMapeiWarranteesSendusYOURphotosandcommentsforachancetobefeaturedinTileLeer.Tel.319-610-3038Fax319-524-1638INFOmltsystem.comBradDennyProjectManagerWevebeeninbusinesssince1973andthroughthreegeneraonsweveworkedhardtobalanceholdingontothetradionalmethodsandstayingontopofnewinnovaonsinthetrade.ThereareasomethingsthatcomealongliketheMLTsystemthatallowuskeepupwithchangingtrendslikeLFTssquareedgedlesandthinlepanels.Itjustmakessense.NicholsTileTerrazzoCoInc.5835EatonsCreekRd.JoeltonTN.37080Oce615-876-2114Emailbdle21gmail.com BLENDSNATURALLYWITHTILENOSEALINGREQUIRED3DAYWATEREXPOSUREOneNorthChelseaMADesignArtaicInnovativeMosaicGroutBostikDimensionRapidCureSimplicity.Durability.Elegance.WhenitcomestocreatingexquisitemosaicinstallationsforADapplicationsnooneusestechnologybetterthanArtaic.ArtaicspecifiesBostikDimensionRapidCurefortileinstallationsbecauseittooisatechnologicalbreakthrough.DimensionRapidCureisahighperformancepre-mixedurethanegrouttechnologythatcontains60recycledglasscontentandatranslucenturethanebinderthatbothreflectlightaswellasallowittopassthrough.Thiscreatesavarietyofaestheticeffectsinvirtuallyalltileoptionsavailabletoday.Itmayaddanelegantsparkleandorblendnaturallywithtraditionaltileandstone.Italsocreatesathreedimensionaleffectwithinclearglasstileinstallations.www.bostik-us.comTedAcworthPRESIDENTFOUNDEROFARTAICINNOVATIVEMOSAICWeareconstantlydevelopingnewtechnologyandproductstopromotecreativityintiledesignsuchasuniquebacklitmosaics.Thathigh-performanceapplicationwouldntbepossiblewithoutBostiksDimensionGrout.T2143-01.12.14