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NationalTileContractorsAssociationwww.tileletter.comJuly2014ONTHECOVERMerkreteParexUSAMerkreteParexUSAcomestotherescueofCongressofcebuildingindowntownAustinLargethinporcelaintileupdatepart1ContractorssharewisdomaboutsuccessfulLTPTinstallationTotalSolutionsPluscomingtoSanAntonio ScanheretolearnmoreabouthowMAPEIproductsmeetANSIA118.15.SomemortarsonlymeetafewofANSIA118.15srigorousrequirements.TheMAPEImortarslistedbelowmeetalltherequirements.DoesyoursGranirapidKerabondKeralasticSystemKerabondTKeralasticSystemUltraex3UltraexRSPremiumstandardpremiummortarspremiumresultsTheANSIA118.15standarddefinestherequirementsforpremiummortarsneededfordemandingsituationssuchasfreezethawenvironmentssubmergedapplicationsareaswithelevateddeflectionhigh-temperatureenvironmentsetc.ANSIA118.15requiressuchpremiummortarstomeethigherlevelsofstrengthandflexibilitythannormalmortars.Italsomeasuresspecialattributesofpremiummortarssuchasextendedopentimefast-settingpropertiesandsagslipresistance. newsyouneedtoknowDedicatedtoeducationandindustryserviceFeatureStory24Inthisissue...34QualiedLaborIndustry-recognizedcerticationsamatterofprideandprofessionalismByLesleyGoddin40ThinTileLargethinporcelaintileupdatepart1ByLesleyGoddin64Thinporcelaintilesaretheprescriptionforquickcost-effectivemedicalbuildingrehab70TotalSolutionsPluscomingtoSanAntonio78NTCAFiveStarContractorprogramcontinuestomakestridesByBartBettigafeaturestoryMerkreteParexUSAcomestotherescueofCongressofcebuildingindowntownAustintileletter.comONLINENOW80487834July20142TileLetterJuly2014 THEOFFICIALPUBLICATIONOFTHENATIONALTILECONTRACTORSASSOCIATIONBARTA.BETTIGApublisherbarttile-assn.comLESLEYA.GODDINeditorlesleytile-assn.comMICHELLECHAPMANartdirectoradvertisingsalesmichelletile-assn.comMARYSHAW-OLSONadvertisingsalesmarytile-assn.comMailingAddressP.O.Box13629JacksonMS39236U.S.A.ShippingAddress626LakelandEastDriveJacksonMS39232Tel601-939-2071Fax601-932-6117Websitewww.tileletter.comwww.tile-assn.comDepartments6Welcomenewmembers8NTCATileStoneWorkshopsschedule12Editorsletter16Presidentsletter20AsktheExpertsSponsoredbyLATICRETEInternationalInc.22BusinessTipThreecommonbusinessscrewupsByJonGoldmanCEOBrandLauncherSponsoredbyMAPEI44FiveStarContractorspotlightChristianBrothersFlooringInteriorsInc.SponsoredbyCustomBuildingProducts56TechTalkSummertimeexteriorinstallationsfromstarttonishByTomPlaskotaTechnicalSupportManagerH.B.FullerConstructionProductsSponsoredbyTECHBFullerConstructionProducts74TCNAHandbookHighlights84NTCABenetsBox86IndustryNews92NewProducts98AdvertisersIndexTheNationalTileContractorsAssociationInc.isanequalopportunityassociationandseekstoincludequaliedindividualsandbusinessesinallphasesofitsactivities.TheNationalTileContractorsAssociationInc.doesnotdiscrimi-nateonthebasisofracecolorreligionagesexsexualorientationnationaloriginveteranstatusordisability.TheNationalTileContractorsAssociationInc.seeksopportunitiestoincludethesegroupsinitsprogramsandactivities.TileLetterisafreesubscriptiontothetilestoneandalliedproductsindustries.Tosubscribevisitwww.tileletter.com-clickonAdvertisersSubscribers-clickonSubscribe.Tomakeaddresschangesorunsubscribepleasesendanemailtowebmastertile-assn.com.TILELETTEREDITORIALPOLICYTileLetteristheofcialpublicationoftheNationalTileContractorsAssociationInc.NTCA.TileLetterprovidesamediumforexpressingviewsandopinionswithoutapprovingdisapprovingorguaranteeingthevalidityoraccuracyofanydataclaimoropinionappearingunderabylineorobtainedorquotedfromanacknowledgedsource.StatementsoffactandopinionaremadeontheresponsibilityoftheauthorsaloneanddonotimplyanopinionorreecttheofcialpositionofNTCA.NTCAwouldnotbepossiblewith-outthededicatedserviceofourboardandcommitteemembersandregionalandstatedirectors.Meetthesededicatedvolunteersbyvisit-ingwww.tile-assn.comandclickingonAboutUs.Youcanalsondinfor-mationandacontinuallyupdatedlistofFiveStarContractorsatwww.tile-assn.comclickonFindaTileContractororConsultant.4TileLetterJuly2014 ThesemembersrecentlyjoinedNTCAPleasetaketheopportunitytowelcomethoseinyourregiontotheNTCAfamilyWELCOMENEWMEMBERSCONTRACTORMEMBERSFloorCoveringsInternationalYannQuere585-507-7546RochesterNY14615yannfoorcoveringsinterna-tional.comVictoryTileVictoriaPeters585-414-4670FairportNY14450vickypete56gmail.comForinformationaboutjoiningNTCAvisitthewebsiteatwww.tile-assn.comcontactJimOlsonat601-939-2071oremailhimatjimtile-assn.comAknowledgeabletoolBringingyouuptospeedonwhatsnewwhatsoldwhatworksandwhatdoesnt.WhybecomeamemberAsamemberofNTCAyoullbekeptuptodatewithverynecessarytradeeducationprovidedwithinformationaboutproblem-solvingtechnol-ogyandgivencurrenttileindustrydocumentsandspecications.AlonglistofbenetsNTCAReferenceManualTileLetterMagazineFreeTechnicalAdvicee-NewsletterNTCAWorkshopsRegionalTrainingTotalSolutionsPlusConferenceInstallationVideosTrainingManualsApprenticeshipProgramPropertyandLiabilityInsuranceSafetyProgramandsomuchmoreAddedvalueforbeingacontractormemberoftheNTCAeverynewandrenewingcontrac-tormemberreceives1800invouchersforproducttheyuseeveryday.CallJimOlsonandaskaboutourPartneringforSuccessProgram601939-2071www.tile-assn.com6TileLetterJuly2014 NTCATileStoneWorkshopspresentedbyGeraldSloanMichaelWhistlerAUGUST12Daltile2257NorthwoodDriveSalisburyMD410-546-1015DavidKeosiandavid.keosiandaltile.comAUGUST12Daltile9888HornRoadSacramentoCA916-364-0741KellyMcClurekelly.mccluredaltile.comAUGUST13Daltile9220GaitherRoadRockvilleMD301-948-2496JimWisejim.wisedaltile.comAUGUST13Daltile206MeyersChicoCA530-343-6425JohnZuehlkejohn.zuehlkedaltile.comAUGUST14Daltile812-AOregonAvenueBaltimoreMD410-636-7012SteveMilaksteve.milakdaltile.comAUGUST14Daltile3065CrossroadsDriveReddingCA530-221-8453JohnZuehlkejohn.zuehlkedaltile.comAUGUST19Daltile300CenturyBlvd.WilmingtonDE302-999-9545MattKasparmatt.kaspardaltile.comAUGUST19Daltile1471RailroadBlvd.Unit1EugeneOR541-686-0217JasonVarnerjason.varnerdaltile.comNTCAsTileStoneWorkshopsareagreatopportunitytostayabreastofthelatesttechniquesandsystemsfortileandstoneinstallation.WorkshopsnowincludeinformationonthemanychangesintheTCNAHandbookforCeramicGlassandStoneTileInstallationlivedemonstrationsandanopenforumateveryevent.Visitwww.tile-assn.comforaworkshopscheduleorcheckeachissueofTileLetterforupcomingeventsinyourarea.8TileLetterJuly2014 www.plslaser.comwww.qep.comThankyouforyoursponsorshipoftheNTCATileStoneWorkshops.AUGUST20Daltile5105CampusDrivePlymouthMeetingPA610-825-5381PaulGaypaul.gaydaltile.comAUGUST20Daltile540S.FrontStreetSeattleWA206-762-6620TomDeYonkertom.deyonkerdaltile.comAUGUST21Daltile4000E.BroadwaySpokaneWA509-534-0202GregCoxgreg.coxdaltile.comAUGUST21Daltile904MarconBlvd.AllentownPA610-266-6688ShaunFrielshaun.frieldaltile.comTileLetterJuly20149 ThankyouforyourPremiumSponsorshipoftheNTCATileStoneWorkshops.ThankyouforyourPremiumSponsorshipoftheNTCATileStoneWorkshops.www.miraclesealants.comwww.noblecompany.com10TileLetterJuly2014 CERAMICPORCELAINGLASSMETALNATURALSTONEQUARTZADivisionofMohawkIndustries2014Dal-TileCorporationMAKEABOLDSTATEMENTDynamicandreadytoinspirePoradabyDaltileachievesastylishslatelookwithanaffordableanddurableporcelaintile.Designedtowithstandthewearofhightrafcareasthisversatiletileaddscharactertextureandvisualinteresttoanyproject.FormoreinformationonPoradaorotherDaltileproductsvisitdaltile.com.PhotofeaturesDeepGreyin13x20. Inbusinessweoftentalkaboutcultivatingrelationshipswithcus-tomersandvendorscolleaguesandcoworkers.Thereisvalueinbeingamiablyconnectedtopeo-plewithwhomyourepeatedlydobusiness.Friendlinessandaffabil-itycangreasethewheelsofcom-merceandcontributetoeveryonessuccess.Idliketopositthatthereisanotherreasonwhycultivatingrelationshipswiththoseyouworkwithisimportantbecauseinaveryrealwaytheyareyourfam-ily.Youprobablyseecoworkerscrewsandteamsatleastasoftenasyourbloodfamilymembersmaybemore.Youworkonprob-lemstogethertocometosolutionspressontowardcommongoalsassistandsupporteachotherandthentaketimetokickbackandenjoywhatyouveaccomplished.Muchofthatiswhatsdoneathomewithlovedonesevenifthegoalsdiffer.Eventhoseofuswhodobusi-nessinhomeofceshavedailyorfrequentconnectionwithourcoworkersandstaffsandregularcommunicationwiththoseintheindustryweserve.InmycasewithparentswholiveinNewJerseywhileIliveinNewMexicoheresashoutouttoyouMomandDadImayseemyworkfamilymoreoftenthanmybloodfamilyduetothenetworkofmeet-ingseventsconferencesandtradeshowsthattiethetileindustryalltogether.Andsomeofthebusinessesinourindustryarebuiltonactualfamilialpartnershipsspousessiblingsfathersmothersdaugh-tersandsonsallworkingtogetheronabusinessthatsbeenpasseddownthroughthegenerations.Howwouldyourbusinesschangeifyoustartedseriouslythinkingofthoseinyourbusinessastrea-suredmembersofyourfamilyWhenNTCApresidentDanWelchwaspresentedwiththeNTCATilePersonoftheYearawardatCoveringsinAprilhecommentedthatheconsideredNTCAfamilyandsaidwithouttheNTCAwewouldntbeherewewouldbeoutofbusiness.ThemythofruggedindividualismEDITORSLETTERLesleyA.GoddinInmyeyeseverydayisacelebration.Ourlovebusinessandfamilyarenotaresultbutaconstantreminderwhywemustcelebratethissuccesswevebuiltoutofpassion.Jermainequotevila.com12TileLetterJuly2014 MK-212ProfessionalTileandStoneSawsMADEINUSATheMK-212seriesofferstheMK-212-4witha10bladecapacitylengthofcut30diagonalcut24anddepthofcut2.TheMK-212-6hasa12bladecapacitylengthofcut72diagonalcut42anddepthofcut3.Bothbladeguardsaccommodatea10profilewheel.TheMK-212isportableandlightweightandbuiltwithprecisionandaccuracy.Phone1.800.421.5830mkdiamond.com1BrandMadeinAmericaRoller-bearingcarriagerunsonastainlesssteelrailPlungecutcapabilityforscoringorcuttinglargetile2HP120VDirectDriveMotorisfullyenclosedTiltingHeadallowseasyandprecise22and45mitercutsOptionalSideTableprovidessupportforlargertilesandstoneOptionalwheelsmakestransportationeasy inourcountryisbeingexposedasjustthatamyth.Weallneedeachothertosurviveandtothrive.EducationandtrainingisaboutpeoplehelpingeachotherandsharingtheirwisdomtohelpothersdobetterwitnessthisintheLargeThinPorcelainTileUpdatestorypart1inthisissue.Contractorsaresharingtheirexperienceandknowledgewithotherstohelpensuresuccesswiththisnewprod-uctcategoryevenbeforestan-dardsareestablished.Infactthewholegoalofourassociationistoeducatesupportrecognizecel-ebratenurtureandnegotiatewhatisbestfortheindustryasawholethelargefamilyofwhichweareallapart.IforoneamverygratefulforthistileindustryfamilythatIworkwithandenjoyfromtheNTCAstaffthatIholdinhighestesteemandappreciatefortheirintegri-tyenergyskillvisionandcom-mitmenttoexcellencetofellowtradejournalistsandpubliciststhatformthemediaandpresscorpsthatpopulateeacheventsev-eralofwhomhavebecomedearandtrustedfriendstothecon-tractorssuppliersdistributorsandindividualswhoallcontributeintheirownwaytothisindustrywecallhome.Didyouknowwehaveafam-ilyreunionplannedItscalledTotalSolutionsPlusanditbringstheindustrytogetherforachancetolearnandvisitwitheachother.MarkitonyourcalendarOctober25-28attheHyattRegencyHillCountryResortSpainSanAntonioandreadmoreaboutitinthisissue.Besuretoattend.ItjustwouldntbethesamewithoutyouGodblessLesleylesleytile-assn.comeditorsletter14TileLetterJuly2014 TodayIamintheheatofbattleasmanyofyouareeachday.Butletsslowdownandtalkaboutdocumentation.Documentationisthesinglebiggestkilleroftilecontractorstoday.Itseemsthattileworkisguiltyuntilproveninno-cent.Wearealltryingtoprovideaservicethebestwayweknowhow.Documentationisjustonemoreitemonthelistofthingsyouneedtodotoinsureyoukeeptheprotthatisrightfullyyours.Inthepastwehaveengagedthegeneralcontractorandproblem-solvedasituationuntiltheteamagreedwiththenaldecisionaboutasituationonaproject.Forexam-pleAtajobsiteplanningmeetingtheneedforacontroljointtobeplaceddirectlyovertheexpan-sionjointinaoorisdiscussed.Allpartiesagreewiththeplantoeliminatepotentialrisks.Youmoveforwardandcompletetheprojectusingthecorrectspecica-tionsfortheproject.Twomonthslaterthecontroljointdecisionisquestionedandplacedonapunchlist.Youdiscussthisdecisionwiththepartiesagainbutmanyhaveforgottentheoriginaldebateanditsimportance.Theyfocusontheesthetically-displeasingresultandtheyformadifferentopinion.Itsano-winsituationforthetilesetter.Youcanofferyourreason-ingforthedecisionbuttheper-sonsecondguessingisthepersonwritingthecheck.Theendresultisanunhappyclientandyourtimeandresourcestiedupontheissueinsteadofonotherprotablework.Youasatilecontractorarehiredforyourabilitytoperformataskinthebestwaypossibleandyourdecisionsarenowwrongtosomeonewithlittleornoexperi-ence.Youareholdingthebaguntilaresolutionismade.WhatareyoudoingtopreventthisfromhappeningtoyouIhavealwaysusedthestatementthatwewouldinstallperindustrystan-dards.Thisdoeslittletohelpyourcustomersvisiononhowtheywanttheirtiletolook.Thecon-tractorandarchitectareinchargeofthisexpectation.Ibelieveitisimperativetogetallpost-bidPRESIDENTSLETTERDanielJ.Welch16TileLetterJuly2014 MAKETHERITECHOICEwww.texrite.comFORYOURINSTALLATIONATALLLEVELS.PRODUCTSTHATAPPLYEASIERBONDBETTERANDLASTLONGER. documentstostateallworktobeinstalledperindustrystandardsintheTCNAHandbookandANSIA-108.Thedocumentmayaddthefollowingintheeventanownerexpectationisnotclearlyidenti-fedinthetiledrawingorscopeachangedirectivewillbeissuedtomeetthisexpectation.AnotherexampletoconsiderYouareworkingwithaconstruc-tionteamwithacompressedscheduleandthecontractorhir-ingyouasksyoutoperformataskoutsideofyourscopeofworktospeedupcompletion.Youhavenoresponsibilitytoperformthistaskaspartofyourcontract.Youper-formthistaskintheheatofbattleusinganadditionalworkordertotrackthejobonatimeandmate-rialbasis.Yearslatertheworkyouperformedfailsandyouarestuckpayingforitwithlittleknowledgeoftheworkorwhythedecisionwasmadetoimplementthiswork.Theworkwasnotclearlyspeci-edinanydocumentationandthepeoplethatmadethedecisionarenotstandingbesideyoutohelp.Theycanblameitonthescheduleandexpectyoutotakeonefortheteam.Tilecontractorsareconstantlyplacedinbadsituationsthatcangetmuchworsewithoutdocu-mentingorsettingexpectationspriortostartingthework.Theheatofbattlecompoundstheissuesandtheendisalwaysclearwhenyouwritethecheck.Iforoneamnotwillingtokeepdoingthisforourcustomers.Weareaskedtoperformataskwithinaspecicationandusingmanu-facturersinstructions.NEVERper-formworkoutsideofthesetwoguidelines.IfyouareaskedtostepoutsideoftheseveryimportantguidelinesRUNThisisaslipperyslopeandyouwillfalldown.Ihaveassembledthesequestionsforyourstafftoaskwhenbiddingoracceptingwork.1.Aredrawingsandspecicationsclearenoughtoorderallmateri-alswithoutrequestinginforma-tion2.Isthescopeofworkclearlyidentiedwithoutrequestinginformation3.Arethematerialsselectedsuit-ablefortheapplicationDotheymeetthespecication4.HaveyouprovidedALLofthesubmittalsforreviewandaccep-tanceAretheyaccepted5.Areallverbalconversationsorchangestoscopespecordrawingsdocumentedandcom-municatedThisnewconstructionenviron-mentistoughtoworkwithinwhenyouarealwaysaskedtospecifyorgiverecommendationswithlittleknowledgeoftheuseorownerexpectations.GoodluckwithyourbattleIhopemybattleoffersyousomereliefDanWelchPresidentNTCAdanwwelchtile.comPRESIDENTSLETTER18TileLetterJuly2014 GloballyProvenConstructionSolutionswww.laticrete.coml1.800.243.4788SeeDataSheet230.99forcompletewarrantyinformation.2014LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.A-5592-0614SnapformoreinformationNewconstructionorremodelingLATICRETEoffersacompletesystembackedbyalifetimewarranty.CompleteSystemWarranties100LaborandMaterialsWarrantyHYDROBANShowerSystemAcompletelineofwaterproofshowercomponentsthatguaranteeafastandworry-freeinstallation.LinearandSquareDrainsHeavydutystainlesssteelconstructionAvailableinmultiplesizesandnishesCodeapprovedPre-SlopedShowerPansReady-to-tilewaterproofsurfaceSitesizeableandcodeapprovedStandardorcustomsizestosuitanyneedPreformedShowerAccessoriesReady-to-tilenoprepneededNichesshelvesbenchesandseatsFactoryinstalledwaterproofsurface ASKTHEEXPERTSQUESTIONIminterestedinusingmosaictileonanupcomingproject.Doyouhaveanyrecommendationstoensureasuc-cessfuljobANSWERTherearequiteafewveryimportantcriteriatoensurelong-termsuccessforthisproject.Useamosaicthatisratedforexte-rioruse.Porcelainisexcellentbecauseitisconsideredimpervious.Butalmostmoreimportantisthemountingmeth-odforthemosaicsheets.Nopaper-meshback-mountingshouldbeused.Yourcourseofleastriskwouldbetospecifyamosaicthatcouldbeusedinasubmergedapplicationaswellasforexteriors.Workwithamortarmanufacturertocomeupwiththebestsystemtosuityourprojectneedsincludingpossiblewaterproongandamortarsuitedtoyourclimatesexteriorrigors.Applicationofmortarandmosaicsheetsmustbewelldone.Mortarshouldbeat-troweledintosubstrateadditionalmortarappliedandnotch-troweledinonedirectionthennotch-esattenedwithatsideoftrowel.Applymosaicsheetstofreshmortarandbeatinwithbeatingblock.Thismethodgivesbestcoverageminimiz-esmortarsqueeze-upbetweentilesandgivesaatuniforminstallation.ExpansionjointsarevitalandmustbespeciedintotheprojectaccordingtoEJ-171intheTCNAHandbook.MichaelWhistlerNTCAtechnicalconsultantQUESTIONRecentlyaninstallerremovedtileandinstallednewtileovertheexistingmortarthinset.Hesaiditsanormalpracticeandanytilesthatareunevenintermsofheightarewithintheindustrystandardof116.DoesthatmakesensetoyouANSWERIthinkheisonlytellingpartofthestory.Theresnoprobleminstallingoveroldmortartileorthinsetaslongasitiswell-bondedandcrackfree.Thatdoesnotchangethetolerancewhichis14in10withnogreaterthana116variationin12fortileunder18andan18in10withnomorethan116in24.The116heisreferringtoisalippageallowance.Lippageallowanceforinstallationistheheightminusorplustheactualwarpage.Thatallowanceis116forgroutjoints14orgreaterand132forlessthan14.DavidM.GobisCTCCSIfee-basedconsultantrespondingonbehalfofTCNA.QUESTIONNaturalstonewasinstalledaspartofarenovationatourhome.HoweverSponsoredby20TileLetterJuly2014 nowtherearemuddyspotsthatappeartobestainingthestone.CanyoudeterminewhatwouldbediscoloringourbeautifulnewstoneandhowitcanbexedoreliminatedANSWERWithoutmakingasitevisitandundergoingextensivetestingsomeofwhichwouldbedestructivetotheareasthatarestainedIwillnotbeabletogiveyouadenitiveanswertowhatiscausingthesemuddyspots.Allnaturalstonehassomeriskofmineralsleachingandormetaloxidation.Metaloxidationoccursmostoftenwithsofterstonessuchastravertine.Itiscausedbyironoxidethatisfoundnaturallyinthesesofterstonesandreactstotheoxygenintheairorfromexposuretowaterwhichalsocontainsoxygen.Whentheoxidationoccursusuallyared-dishbrowncolorisproducedsometimesorangecolorsmayappearwhentherearefreemineralsmixedwiththeoxidemetalsandwaterisintroduced.Thesecolorsarelookeduponasdesirablebymanythatchoosenaturalstonebutsometimestheyarenotwanted.Inthosecasesamanmadeporcelaintilemaybeabetterchoiceespeciallywheninstalledinawetarea.Formoreinformationcheckwiththeconsultantslistedonourwebsitesincetheseprofessionaldomakesitevisitsandcandeter-minecausesandpossiblepreven-tionmeasures.Visithttpstile-assn.comMemberRecognizedConsultants.aspxmid125toviewalistofcon-sulants.GeraldSloanNTCAtechnicalconsultantLATICRETEs4-XLTregularandrapidisamulti-usepoly-mer-fortiedadhesivemortarformulatedforlargetileandstoneinstallationsbuiltontheLATICRETEWaterDispersionTechnologyWDTplatform.WDTprovidesforthecom-pletedispersionofwaterwith-inthemixallowinguserstoachievethedesiredapplicationconsistency.4-XLTand4-XLTRapidoffernon-sagwallinstal-lationsmedium-bedbuild-upandthin-setapplicationsofoorsall-in-one.Inaddition4-XLTand4-XLTRapidfeatureDUSTLOCKTechnologyauniquewayofmanufacturingadhesivesincorporatedwithplasticpackagingthatdramati-callyreducesmessbothduringtransportationaswellasduringmixing.www.laticrete.comTileLetterJuly201421 sponsoredbyBUSINESSTIPFromTVsBloopersandPracticalJokestoAmericasFunniestVideoseverybodyseemstoenjoylaughingatpeoplesscrewups.Andatbase-ballgamesalleyesaregluedtothegiantscreenstowatchthefunnymis-takestheplayersmake.Butitisntsofunnywhenithappensinourbusi-nesseswherethemistakesarebothembarrassingandcostly.Butmanyoftomorrowsmistakeshavebeenmadebefore.YoucanlearnfromthepastandavoidmakingtheseBigThreebusinessmistakes.1.NosenseofurgencyIgrewupsendinglettersinthemailandwaitingaweekforaresponse.ButGenYgrewupwithinstantchatandtexting.Theygetannoyedsittinginanairplanegoing500mphandtheirbroadbandcon-nectionistooslow.Thismeansthebarhasbeenraisedforallofusandyouandyourteamhadbetterrespondtoprospectsfast.Iknowofonebusinessthatlost120000worthofrevenuebecauseitmadeapotentialcus-tomerwaitafewweekstogetapricequote.Intodaysenviron-mentifyoudontrespondquicklyothercompanieswilleatyouforlunch.2.LackoftransparencyDoyouholdyourcardstooclosetothevestOnebusinessownerIknowwassoreticentaboutsharinginformationthathelostthetrustofhiskeypersonnel.Werelivinginatransparentworldandbyholdingbackyoucreateaveilofsecrecy.Thisworkswellatmagicshowsbutnotinthebusinessworld.Iwanttosharearadicalideawithyou.ItscalledOpen-BookManagement.WhatOpenupournancialssoouremployeescanseehowmuchweremakingIftheyseehowmuchprotwemaketheylldemandmoremoney.Ihaveyettondacompanythatwasharmedbytakingtheboldmovetoopenuptheirbooks.NoyoudonthavetodivulgeeverythingbutyoushouldletyourkeyplayersinonThreecommonbusinessscrewupsByJonGoldmanCEOBrandLauncher22TileLetterJuly2014 youroverallnancialsituationandyourvisionforthecompany.Youwantthemtofeelasenseofowner-shipwithinyourbusiness.3.HiringtooquicklyGrowingcompaniesneedtohirenewpersonnel.Butoftentheychoosetheeasiestpeopletondratherthanthebestpeopleforthejob.Ultimatelytheyhavetorethemortheyremainstuckwithstaffwhodoesntgetthejobdone.Sureyouwanttobuildquickly.Perhapsyoufeelyoucantaffordtohirethebestpeople.Butyoucantaffordnotto.Ifyouhirewrongyoullendupspendingtimeandmoneytrainingonlytohavetohireandtrainagain.Screw-upsweallmakethemInsomeofthebusinessesthatIhaveownedwemadethesemis-takes.IwishIhadlearnedfromsomeoneelsesmistakesthensoIdidnthavetospendmuchtimestraighteningthemout.Nowwhensomeonetellsmeabouthavingasenseofurgencybeingtranspar-entorhiringtherightpeopleIpayattention.Ihopeyouwilltoo.Jonistheauthoroftwoworksonbusinessandmarketingtopicsinclud-ingonethathasbeentranslatedintoJapanese.Heisapowerfulspeakerwhowasapopularpresenteratthe2014CoveringsshowinApril.GetaFREEcopyofhislateste-bookVendor-to-Expertatwww.VendortoExpert.com.MAPEIFlexcolorCQaprofessional-classready-to-usegroutisformulatedforuseincommercialandresiden-tialinteriorexterioroorsandwalls.Thereisnoneedtoaddwaterortomixandnosealerisrequired.Stainresistanceandchemicalresis-tancearesuperiorattributesofMAPEIFlexcolorCQ.MAPEIFlexcolorCQrepre-sentsanext-generationgroutthathasbeendesignedtopro-videuncompromisedcleanabil-itywhilemaintainingcolorcon-sistency.Itcurestoahardnishthatallowslightfoottrafcinjust24hourswithheavyfoottrafcacceptableintwotothreedays.TheabrasionresistanceofMAPEIFlexcolorCQisratedasthehighestperformeronthemarketinthiscategoryofgrouts.AvailableinpackagingsizesofoneandtwoU.S.gallons.379and757LMAPEIFlexcolorCQcomesin26designercolors.www.mapei.com.TileLetterJuly201423 FEATURESTORYhedirectivewascleargetCongressupandmoving.Eliminateanyroadblocksdelaysorconfusion.Notimefordouble-talkorexcuses.SelectedforthetaskwasMerkreteadivisionofParexUSAaninternationalleaderinmortarandwaterproongtechnology.AspartoftheParexGroupwhichmanufacturesinChinaAustraliaBrazilColombiaandmostofWesternEuropeParexUSAbringsworld-classtechnologytoMerkreteanAmericaniconthathasservedtheU.S.marketforfortyyears.TheCongressinquestionherewasthe301CongressOfceBuildingindowntownAustinTexas.Therewerenolameducksatthiscongres-sionaladdressas301Congressisregardedasoneofthecitysnesthigh-risebusinesscenters.LocatednexttohistoricDavisSquarewithstunningvistasofLadyBirdLakeandthestateCapitolbuildingthisCongressistrulyanupscaleluxurycommercialbuildingdeepintheheartofTexas.Clearlyworkonthisbuildingwouldrequiremuchmorethananordinarytileooring-and-underlaymentscompany.SolutionsthroughsharedtechnologyAstilesandinstallationdemandsrapidlychangeitisimportanttohaveproductsthatmeettherigorsTMerkreteParexUSAgloballeaderscometotherescueofCongressLuxuryhighrisevotesinMerkreteParexUSAproductsforhigh-qualityinstallationbyTimMcDonaldvicepresidentofsalesMerketeTileStoneInstallationSystems24TileLetterJuly2014 FEATURESTORYMerkreteParexUSAcometotherescueofCongressofthe21stcentury.Havingfacili-tiesworldwidesuchastheParexGroupeachwithitsownRDdepartmentkeepsinformationandtechnologyowingtoeachcountry.Werenotajustsingleisolat-edcompanyanylongerstatedRodrigoLacerdapresidentofParexUSA.Ratherwereallpartofthesamecompanysharingtechnol-ogyamongthegroupasawhole.Whatisrevolution-arytodayinonepartoftheworldndsitswayacrosstheglobeindaystoourotherlocations.Wereaglobalcompanycon-stantlylookingtosolveissuesbreaknewgroundinthinsetandwaterproonginnovationwhilealsostructuringourservicemodeltodeliverthebestservicesandtechnologyonaregionalscaletomaintainapersonalconnectionwitheverycustomerLacerdasaid.Itsourphilosophyourcoregoal.ComponentsforeverychallengeInthecaseoftheCongressproj-ectoneoftherstchallengeswashowtomaintaina50-year-oldmudbedafterdemo-litionoftheexistingmate-rial.Everyonewantedtoelim-inateasmuchmessandinconvenienceregardingthebuildingaspossible.Removingtheentiremortarbedwasgoingtobecostlyandchallenginginabuildingasbusyas301Congress.Withamenitiessuchasatnesscenterbankingandother24-hourWerenotajustsingleisolatedcompany...wereallpartofthesamecompanysharingtechnologyamongthegroupasawhole.26TileLetterJuly2014 www.emser.comDirectionDirectionisaseriesperfectforcommercialprojectsorforresidentialprojectsthathaveacontemporaryaesthetic.ThisunglazedthroughbodyporcelainseriesoffersmattepolishedandtexturedsurfacesineveryoneofitsmodishcolorsandsizesMosaicsareofferedineachcoloroftheseries. servicesrapidexecutionoftheinstallationwasamust.MaintainingamudbedthatstillhasasolidbondtothesuboorwasnothingnewfortheMerkreteteam.ClintAnnanationalsalesmanagerforMerkretehadbeendownthisdustyroadbeforeandrecom-mendedtheMerkrete200211systeminaslurrycoat.AccordingtoAnnaThismaterialhasaverywetcon-sistency.Itsverylatex-richandthecementbaseallowstheentireoattohealitselfbacktogetherleavinganicenewsurfacethatyoucanbondto.Aftersecuringtheintegrityofthemudbedelevationsneed-edtobeset.UsingMerkreteUnderlayRSarapid-settingFEATURESTORYMerkreteParexUSAcometotherescueofCongress28TileLetterJuly2014 NothingtoThrowAwayNOWASTE.CapsDesignedtoLastInstallersCareer.StainlessSteelStrapWillNotBreakabovetheinstalledsurface.RubberAccessaryprotectsandholdsinstalledmaterialinalignedposition.ThinTile-Porcelain-OffsetUngauged-SlabYouPickDesiredPlateandPerformance.SuperiorClampingAbility.MostValuableBestPerformingandMoreAffordablethanyoumaythink.ForuseonWallsFloorsCeilingsandCounterTopswithmosthardsurfacematerials.www.mltsystem.comIusetheMLTsystembecauseIlikequalitytoolsthatwork.JackHamilton-HamiltonTileandStoneQualifiesforLaticreteCustomandMapeiWarranteesSendusYOURphotosandcommentsforachancetobefeaturedinTileLetter.Tel.319-610-3038Fax319-524-1638INFOmltsystem.com llerthatcanrangefrom18upto4inthicknesswhilecuringintwotothreehourswasabsolutelynecessaryinalobbywithsuchconstantfoottrafc.NextwastheinstallationofMerkreteFractureGuard7000toensurethatthenishedproductwascompletelyprotectedfromanysub-surfacemovement.ThetaleofthetileInstallinglargetilesisalwaysachallengeandAustinTileandStoneknewthatMerkretehadexactlywhatitneededforadif-cultapplicationandsysteminstallthatrequiredallofthecompo-nentstobedesignedforcompati-bility.Merkretes856LargeFormatFEATURESTORYMerkreteParexUSAcometotherescueofCongress30TileLetterJuly2014 mortarwastheticketdesignedspecicallyformaterialsliketheonesusedat301Congress.Thelarge30x306mmporcelainshadtobesetcompletelyatandafull-contactadhesivelikeMerkretes856workedeasilyandmadetheinstallationtrouble-free.ToppingofftheinstallationwasMerkreteProEpoxya100res-inousmaterialthatperformedaseasilyasadvertised.Thephotosofthisprojectspeakforthemselves.ThisparticularCongresswhennishedwillbeastunningbeautyfortheAustinTexaslocationthatitoccupies.Termlimitsarenotaproblemherebecausethisinstal-lationfromoneoftheworldslarg-estmanufacturersoftime-provenproductsisdestinedtolast.YoucanbecertainthatMerkreteParexUSAwillbethereeverystepofthewaytoensurethatthisCongresslivesuptoitsreputation.FEATURESTORYMerkreteParexUSAcometotherescueofCongressMaintainingamudbedthatstillhasasolidbondtothesuboorwasachievedwithMerkrete200211sys-teminaslurrycoat.Merkretesfull-contact856XLFLargeFormatmortarisdesignedspecicallyformaterialslikethelarge30x306mmporcelainsusedat301Congresswhichneededtobesetcompletelyat.ToppingofftheinstallationwasMerkreteProEpoxya100resinousmaterialthatper-formedaseasilyasadvertised.TheinstallationofMerkreteFractureGuard7000ensuredthatthenishedproductwascompletelyprotectedfromanysub-surfacemovement.UsingMerkreteUnderlayRSarapid-settingllerthatcanrangefrom18upto4inthicknesswhilecuringintwotothreehourswasabsolutelynecessaryinalobbywithsuchconstantfoottrafc.32TileLetterJuly2014 800.423.5243www.barwalt.comWalterPytlewskiCEOOwnerBARWALTTOOLJackAbravanelOwnerContractorTILETECHNIQUESMakessensedoesntitProvidingprofessionaltoolsfornearly40yearsMygoalistomaketoolsthatworkforyou.AndIseethetipsarereplaceabletoowhatagreatidea.JusttryingtomakeyourdayalittlebetterJackWithreplaceablecarbideteethBarwaltUltrabiteTMTileNippersArevolutionarynewnipperwiththenestcarbidegroundtoaprecisionnishwithindustrialdiamonds.Over-moldedcushionedsleevesonthehandlemakethisacomfortabletooltouse.50sswghtthtothGT-styppsssftgugStssstgwotustddsssogOriGinalUlTrabiTeNEWULTRABITERADIUSWowWaltertheUltrabiteNippercutsporcelainlikeitwasbutter Industry-recognizedcertifcationsamatterofprideandprofessionalismHeritageMarbleTileboaststwoinstallerswithrecently-obtainedACTcertifcationByLesleyGoddinQUALIFIEDLABORSinceitsinceptionin2009morethan1000tilesettershavegonethroughtheCertiedTileInstallerCTIcertificationevaluationofferedthroughtheCeramicTileEducationFoundationvalidatingtheirskillsandprovidingcreden-tialstopotentialcustomersandgeneralcontractors.ThelatestcerticationistheAdvancedCerticationsforTileInstallersACTwhichisofferedthroughthecombinedeffortsofsixleadingorganizationsinthetileindustrytheCeramicTileEducationFoundationCTEFtheInternationalMasonryInstituteIMItheInternationalUnionofBricklayersandAlliedCraftworkersIUBACtheNationalTileContractorsAssociationNTCAtheTileContractorsAssociationofAmericaTCAAandtheTileCouncilofNorthAmericaTCNA.TheintentoftheACTcertica-tionprogramistoprovidealevelofconsumercondencefortileinstallationproceduresthatexceedANSIstandardsandTCNAguide-linesforoorandwall.ACTcerti-edinstallersrepresentthepin-nacleofperformanceinthetiletradeandmaintainalevelofexcel-lencesuperiortonon-ACTcertiedinstallers.TwoofthemostrecentACTgraduatesareveterantilesetterswithHeritageMarbleTileinMillValleyCalif.acontractingcom-LeonardoEscamillal.andGabrielCortezfromHeritageMarbleTileinMillValleyCalif.recentlyreceivedtheirACTcertifcationsvalidatingtheirskillsandcompetencyinlarge-formattileset-tingmudbedsshowerinstallationanduseofmembranes.34TileLetterJuly2014 HydraGUARDTMRevolutionizinghoweasyitistoinstallandprotectyourtileproject.Worksonalltiletypesandgroutsincludingepoxy.ProtectstileandgroutjointsEnhancesatilesnaturalbeautySpeedsgroutinstallationandcleanupInhibitsgroutpigmentfromstainingtileAll-In-OneTileSealerEnhancerPlusGroutReleaseINTRODUCINGVisitprospec.comformoredetail.ProSpecisaregisteredtrademarkandHydraGUARDisatrademarkofBonsalAmericanInc.anOldcastlecompany. QUALIFIEDLABORpanythatisalreadyaNTCAFiveStarContractor.GabrielCortezwhohasworkedforHeritagefor15yearsandLeonardoEscamillawhohasworkedforHeritagefor13yearscompletedtheACTcer-ticationearlierthisyear.ItallstartedwithaconversationwithHeritageownerMartinBrookesafewyearsearlierwhenCTIcerti-cationwaslaunched.HebroughtittousandtalkedtousaboutitsaidCortezWeguredthatitwasgoingtohelpusinthelongrunandallowustoshowourcredentialstocustom-ers.CorteztalksaboutthevalueinstudyingfortherstwaveofCTIcerticationyearsbefore.BeforethatIhadntreadtheTCNAHandbookforCeramicGlassandStoneTileInstallationbutnowIreadittoexplainwhatwearedoingtocustomershesaidWealsolearnedafewthingsaboutdifferentmethodssuchasdoingthesuboorpreparation.AddedEscamillaNowwecanshowpeopleweknowwhatwearedoing.Wecanshowthecerticatethatshowsweknowwhatwearetalkingabout.ACTcerticationwasthenextlogicalstepincredentialingworkforCortezandEscamilla.InfactEscamillasaidthatalthoughsomegeneralcontractorsareonlylook-ingforthecheapestworkerssomecontractorsreallycareandfeelthatyoushouldknowwhatyouaredoinghesaid.Theywilltestyouandaskquestions.Corteznotedthatthoughitwasachallengetocompletethetestsinthetimeallottedstudyingforthecourseagainhelpedhimlearntheimportanceofsomeofthemeth-odsandreferringbacktoindustrydocumentsandtheHandbook.ItwashardbutintheenditpaidoffCortezsaid.IknowwhereIamandwhatIcando.36TileLetterJuly2014 HERETOHELPBRINGEVERYVISIONTOLIFEProSpecisproudtohavehelpedBrendaTenarealizehervisionforthisbeautifulbenchinpartnershipwithCoveringsandtheUniversityofNevadaLasVegasUNLV.AspartofafurnituredesignclassandcompetitionProSpecprovidedtile-settingmaterialsandhands-ontrainingforambitiousup-and-comers.SevenwinningmasterpieceswerethenauctionedoffatCoveringstobenettheCeramicTileEducationFoundationCTEFandUNLV.LetProSpechelpyouachieveyourvisiontoo.Findproductsforanytilingjobatprospec.com.ProudsponsoroftheCeramicTileEducationFoundationProSpecisaregisteredtrademarkofBonsalAmericanInc.anOldcastlecompany. Advancedcerticationsinmudbedlarge-formattileinstallationshowerinstallationsanduseofmembraneshelpsgeneratecon-denceandassuranceforbothgen-eralcontractorsandhomeowners.WhenyoutalktocontractorsandhomeownersyoucantellthemabetterwaytodothingsifthingsarewrongyoucantellthemhowtodoitrightCortezsaid.YoucanshowyourcredentialsandifsomeonequestionshowIknowwhatIknowIcansayIwenttothiscerticationandthatswhatIlearned.Itsawaytoprovewhyyouaredoingthingstherightwayandhowitshouldbedone.AsanemployerBrookeshasfoundCTEFandACTtobeben-ecialinthewayImarketandsellthejobsweareinvitedtobid.Weareabletodemonstratethatweareactivewithintheindustryintechniquesthatarerequiredintodayscomplextileinstalls.Keepingmyworkforcecurrentonstandardsandmethodsandhavingthemcertiedgivesthecustomerpeaceofmindthatwearetherightcompanyfortheinstall.Inadditiontothebenetsinbusinessthecerticationsarealsoamatterofpride.GabrielandLeonardoareveryproudoftheirachievementsandwiththeACTprogramareabletobuildofftheirskillsettodemonstratetothetileworldtheyarevestedintheirowncareersasmastertilesettersBrookessaid.WelookforwardtofuturecerticationsthattheACTprogramwillhavetooffertobuildonthecerticationsthatwecur-rentlyhave.FormoreinformationonCertiedTileInstallercertica-tionsvisithttptilecareer.comcoursescertified-tile-installervisitwww.tilecertications.comforACTcerticationinformation.QUALIFIEDLABORAMERICANMADEREMOVALANDDEMOLITIONMANUFACTUREDPROUDLYINTHEUSAEQUIPMENTDEVELOPMENTCOMPANYINC.1-800-638-3326edcoinc.comcontrxsystems.comSURFACEPREPARATIONRESOTATIONPROFESSIONALSAWINGEQUIPMENTHANDHELDTOOLSWekeephearingthatAMERICANMANUFACTURINGiscomingbackismorecompetitiveishigherinquality.WellEDCOneverleftweneverlostourcompetitivenessandwehavealwaysmaintainedourhighlevelofquality-NotjustmadeinAmericaSTAYEDinAmericaWekeephearingthatAMERICANMANUFACTURINGiscomingbackismorecompetitiveishigherinquality.WellEDCOneverleftweneverlostourcompetitivenessandwehavealwaysmaintainedourhighlevelofquality-NotjustmadeinAmericaSTAYEDinAmerica38TileLetterJuly2014 NewMAPEIFlexcolorCQtargetsyourgroutproblemscallbacksmixingcrackingsealingstainingeforescenceMAPEIFlexcolorCQisformulatedwiththelatestinnovationinquartzaggregatewhichensurescolorconsistencyeaseofcleanabilityandimprovedworkability.Thenext-generationformulawillgiveyouushjointsandincorporatesDropEffecttechnologywhichhelpspreventmoststains.Thisprofessional-gradeready-to-usespecialtygroutwasmadeforprecisioncommercialandresidentialinstallations.Availablein26designercolorsand2packagingsizes12gallons.Yourreputationreliesonbeingpreciseeverytime.TrustthenewMAPEIFlexcolorCQReady-to-UseGroutwithColor-CoatedQuartz Large.Thin.Porcelain.Tiles.Youvebeenhearingalotabouttheseinrecentmonthsandyears.Thelight-weightenvironmentalbenetsofthesetileswhichstartatthicknessesorthinnessesof3mmcombinedwiththeabilitytoinstallthemoverexistingsurfaceswithnearlyanysurfacegraphicimaginablethankstodigitalprintingtechnologymakethesetilesagamechangerintheindustry.Theresonecaveatthathassomecontractorsalittlegun-shynohardandfaststandardsexistfortheirinstal-lationrightnoweventhoughTCNAisinavidtalksaboutthesubject.TheNTCAtogetherwithTCAAIMIandIUBACthefoundingassocia-tionsoftheAdvancedCerticationsforTileInstallersACThavecomeoutwithapositionstatementthatrecommendsinstallingnolargethinporcelaintileLTPTontheoorthatislessthan5.5mmthick.Thereareconsiderationsinhandlingandmov-ingtheunitsandrecommendationsonmortartoo.Sotodaywhatdoesacontractorwhowantstousethesefabulousnewproductsneedtoknowforasuccess-fulinstallationInpartoneofthisstoryweaskedcontractorsexperi-encedwiththisproductcategorytosharetheirwisdomaboutworkingwiththismaterialandhaveincludedinformationaboutcerticationofThinTilePorcelainTTPthatiscurrentlyintheworksintheACTprogram.Wellshareinformationfrommanufactur-ersinparttwoofthisexplorationofLTPTTTP.MartinBrookesNTCAFiveStarContractorandownerofHeritageMarbleTileinMillValleyCalif.hasbeeninvolvedwithlargethinpor-celaintilesinceitsintroductiontothemarketplaceduetoahigh-endresi-dentialbathroomthatwasinstalledwiththe3mmmaterialaboutfouryearsago.EnsurelogisticsemployproperequipmentBrookeshasthissuggestionWithhighriseinteriorinstallationitisTHINTILEsponsoredbyLargethinporcelaintileupdatepartIContractorssharewisdomaboutsuccessfulLTPTinstallationByLesleyGoddin40TileLetterJuly2014 importanttomakesurethematerialcanactuallybetransportedtothejobsiteviaelevatorsstairwellsetc.withoutbreakingthematerialhesaid.HavingtherightequipmentlikethatfromEuropeanTileMasterprovidesandinvestingininstall-ersattendingtrainingseminarslikeNTCAoffersarevitalforcontractorstoavoidthecostlypitfalls.Brookesalsoisoneofseveralcon-tractorswhoaresharingtheirknowl-edgewiththosenewtotheeld.IhavePowerPointsfromLATICRETEandMAPEIthatIsharewithfellowcontractors.Ialsotrytoeducatethecompetitiononhowtofollowsubstratepreparationguidelineswhichinmyopinioniskeyaswellasthehandlingofthematerial.Brookesrecentlyattendedatrain-ingonthinporcelaintileinstalla-tionwithCustomBuildingProductsandapplaudsregionaltrainingbeingdonebyCrossvilleandothermanu-facturers.Hopefullytheeducationwillpreparecontractorsbetteronhowtobidandworkwiththemate-rialtotheiradvantagehesaid.AnothertilecontractorwhohashadalotofexperiencewithLTPTincludinginstallingitinanInstallationDesignShowcaseposhloungevignetteatthemostrecentCoveringsisNTCAFiveStarContractorLambertTileStoneinEagleColo.SubstrateprepiskeytosuccessWhileLTPTinstallationstandardsarestillintheworkstheNTCAisrec-ommendingtheuseofbestpracticessaidDanLambertwhoownsthecompanywithwifeElizabeth.LargeMAPEIhasawholefamilyofmortarssuitableforsettingthintilesGranirapidSystemmeetsISO13007C2FS2P2andANSIA118.4A118.11A118.15KerabondTKeralasticSystemmeetsISO13007C2ES2P2andANSIA118.15EA118.4andA118.11KerabondKeralasticSystemmeetsISO13007C2ES2P2andANSIA118.4A118.11A118.15UltraexLFTRapidmeetsISO13007C2TFS1P1andANSIA118.4A118.11UltraexLFTmeetsISO13007C2TES1P1andANSIA118.4A118.11MAPEIUltraliteMortarmeetsISO13007C2TES1P1andANSIA118.4A118.11UltraexRSmeetsISO13007C2FP1andANSIA118.4A118.11A118.15KerabondTisapremium-gradenon-sagnon-slumpmortarforuseinthin-setandmedium-bedapplicationsoninte-riorexteriorresidentialandcommercialoorsandwallswhenmixedwithwater.WhenmixedwithKeralasticasec-ond-generationexibleacryliclatexadditivetheresultingsystemhasexcep-tionalbondstrengthexuralstrengthelongationcharacteristicsandfreezethawdurability.Thehigh-performancebondmakesKerabondTKeralasticthebestmortarsystemforthemostdifficulttilessubstratesandcondi-tionsincludingthintile.www.mapei.com.TileLetterJuly201441 thinporcelaintileshavemuchhighertolerancesforsubstrateandnishat-ness.AsaninstallerIhavefoundthatthiscannotbeoverstated.Everydetailofwhatandhowwedowhatwedounderthesurfaceiscritical.ThroughmyexperiencewithLTPTupto5x10x14thinthereareseveralverykeycomponentstoasus-tainableinstallationhesaid1Thesubstratemustbeperfectlyatandlevelwithnodeection.Thereisnoroomforerrorsincethetilesthemselvescannotbesimplypulledofftoverifycoverageandaddorsubtractmortarwhereneeded.2Itiscriticalthatthesubstrateandtilehavethemortarkeyedintobothsidesbeforecombingthemor-tar.Themortarmustbeofveryhighqualitymixedwithasofterconsis-tencythatwillholdtheformofthenotchwithoutbeingoutsideofthemanufacturersrecommendations.Dependingonclimaticconditionsthetimingofmortarapplicationcanbecritical.Themortarshouldnotskinover.Someconditionsmayrequireuptotwoinstallersonapieceoftileandtwoonthesubstrate.Itiskeytokeepconsistentwiththenalcombangleonbothsides.3Edgelevelingspacersareamust.4Propertoolingisamustforreceivingtransportingandinstallingthesematerials.Thisrequiresasub-stantialinvestmentonthepartofthetilecontractor.5Thecostforonepieceoftilealonecanbecompoundedbyasimplemistake.Itishighlyadvisedtodoublecheckallmeasurementsevenusetemplates.6Havingateamwhoworksgreattogetherandcommunicateswellwitheachotherisextremelyimportantespeciallythelargerthetileis.7ThesearestilltilesandassuchmovementaccommodationisrequiredperEJ171.Lambertwarnsagainstjustany-oneattemptinginstallationofLTPTsbuttoleavetheinstallationtotrainedandqualiedinstallers.SalesprofessionalsshouldbeadvisedtocarefullydetermineiftheLTPTisthebestchoiceforaspe-cicprojecttakingintoconsiderationlogisticsofajobandqualiedlaboravailableLambertsaid.TohelpwithsuccessfulsalesandinstallationofLTPTtopindustrytoolmortarmanufacturersandinstallationpro-fessionalsarecombiningeffortsforfutureeducationalprogramstobeheldatparticipatingtileshowroomsaroundthecountry.Inmeetingswitharchitectsanddis-tributorsBartBettigaexecutivedirec-torofbothNTCAandtheCeramicTileMartinBrookesofNTCAFiveStarContractorHeritageMarbleTilereceivedtheNTCABestPracticeAwardatCoverings.Duetohisexperiencewithlargethinporce-laintilehecautionscontractorstobesuretheproductcanbetransportedsuccessfullytoandonthejobsiteandtoengageineducationalopportunitiesofferedbyasso-ciationsandmanufacturers.THINTILE42TileLetterJuly2014 EducationFoundationhasseensev-eralotherimportantpointsarisethatdovetailwithLambertsobservations.MakeasensibledecisiononwhetheritisabsolutelynecessarytousethinmaterialontheoorBettigasaid.Oftenthethickermate-rialcouldbeusedontheoorlike5.5mmorthickerandthethinmate-rialcouldbeinstalledonthewalls.Ifitisnecessarydetermineifthelargermaterialcanbecutdowntomoremanageablepiecesorsizessothatcoveragecanbecheckedlogis-ticscanbedealtwithandexpan-sionjointscanbemoreeasilyman-agedheaddedemphasizingmakesurethatnoonequoteslaborpricesexceptthetileinstaller.Makesuretheinstallercandemonstratetheabilitytoperformthiswork.ACTcerticationforTPTcomingfall2014Thoughstandardshavenotyetbeensettheindustryisintentonvalidat-ingskillsoftileprofessionalswhoarecurrentlydoingtheworkofinstallingtheseproducts.Weareprogressingwiththedevelopmentofthenewthinporce-laintiletestingforACTsaidScottCarothersdirectoroftrainingfortheCeramicTileEducationFoundationCTEF.Currentlythetestmoduleisdesignedtheprototypebuiltandthestudyguideandwrittentestquestionsareunderdevelopmentwiththetestprojectedtobereadytoadministerbyfall2014.AthinporcelaintiletestingupdatewillbepresentedduringTotalSolutionsPlusinSanAntonioinlateOctober2014.IntheabsenceofstandardsweareutilizingtheresourcesofthemajorLTPTandmortarmanufactur-erstobuildthehands-onandwrittentestsCarotherssaid.Toensuresuc-cessandavoidfailuresItisvitallyimportantthattheindustrydrawsattentiontothisproductcategoryandestablishesatestingmechanismthatwillqualifyinstallersontheproducthandlingandinstallationofLTPTasquicklyaspossible.StaytunedtoTileLetterforongoingupdatesandforwisdomfromlargethintileporcelainmanufacturersinpart2ofthisarticle.LambertTileStoneinstalledlargethinporcelaintilefromStonePeakCeramicsattheInstallationDesignShowcaseatthisyearsCoverings.Substratepreparationisabsolutelycriticaltothesuccessofthisproductcategoryhesaid.Inadditiontolarge-formattileinstallationmudbedsshownhereshowerinstalla-tionsandmembranesACTcertifcationwillincludethinporcelaintileinstallationtestingcomefall2014.TileLetterJuly201443 FIVESTARCONTRACTORSPOTLIGHTChristianBrothersFlooringInteriorsInc.LakesideCalif.SanDiegoareaSince1988SpecialtyGovernmentcommercialandresidentialworkWebsitecboorsinc.comUpongraduatingfromhighschoolMikeCastelliownerofChristianBrothersFlooringInteriorslandedajobasaware-housemanatalocalSanDiegoooringcompany.Duringslowperiodshehelpedtheinstalla-tioncrewswiththeirdailyinstal-lations.Itwasntlongbeforeinstallingaroomofcarpetbyhimselfbecameanentirehomeofcarpet.In1978Mikebecamealicensedinstallersoldjobsatnightandinstalledthemduringtheday.HiswifeYvonnekeptthebooksandassistedwithinstallations.Withfouryoungchildrenitwasafamilyaffairaseveryonehadanopportu-nitytoparticipateinlearningthebusiness.Thebusinessgrewandin1988MikeandYvonneleasedawarehouseandincorporatedhir-ingadditionalfamilymembersandinstallationcrews.Businessbegantoourishini-tiallyasamixoftenantimprove-mentcustomhomesandpropertymanagement.Withtheincreaseinthecustom-homebusinesstileandstonebecameaveryimpor-tantpartofChristianBrothersbusiness.OneoftheadvantagesthatChristianBrothersFlooringInteriorshadoversomeofitscom-petitorsistheabilitytoprovidefullserviceforallooringcategoriesanddecorativeconcrete.ChristianBrothersFlooringInteriorswasfoundedonthegold-enruleoftreatingothersthewaytheywanttobetreated.Doingtherightthingnomatterhowpainfulitmaybehasledtolong-lastingrelationshipswiththeirclientsandvendors.sponsoredby44TileLetterJuly2014 TheChristianBrotherscommit-mentisEASYExcellenceinper-formance.Assurancetomeetcli-entbudgetandschedulerequire-ments.Safetyisapriorityoneveryproject.Togethertheserepresenttheircorevalues.ThecustomeristheYouthatisintegraltoChristianBrotherssuccesssatis-edclientsthatexperienceoor-ingandtilemadeEASY.ApproximatelysixyearsagoChristianBrothersFlooringInteriorsbegantopursuegovern-mentcontractsandfocusonlarg-ercommercialprojectssuchashospitalityandhighereducation.Sincethattimetheyhaveexpe-riencedagrowthrateof30peryearwhilemaintainingahealthymixofresidentialbusiness.SomeoftherecentprojectsofnotethathavebeencompletedaretheSanDiegoInternationalAirportTerminal2Expansionwhichwasover46000sq.ft.of24x24terrazzotile.Itincludedanextremelycomplicatedlay-CustomBuildingProductsMegaliteCrackPreventionMortarisahigh-per-formancelight-weightmortarthatofferstheultimateinbondstrengthforthemostdemand-inginstallationrequirementswiththeexibil-itytowithstandhorizontalsubstratemovementupto183mm.FormulatedwithCustomLitetech-nologyMegaliteis40lighterthantypicalmortars.A30lb.13.6kgbagofMegalitecoversthesameareaasa50lb.22.68kgbagoftraditionalmortar.Diverseinapplicationtheproductiscapableofthin-setormedium-beduseupto3419mmthickonhorizontalsurfacesafterbeat-in.Onoorstheproductsnon-slumpmedium-bedfeaturesprovidetheultimatesupportforlarge-formattileandheavystone.Onwallsitpro-videsexcellenthandlingcharacter-isticsandoffersnon-sagnon-slipinstallations.Formulatedwithrecycledmate-rialMegalitecontributestoLEEDcerticationandexceedsANSIA118.4TEA118.15TEandA118.11withouttheneedforadditives.WhenMegaliteisusedaspartofaqualifyingfullinstallationsystemofCUSTOMproductstheinstallationcanqualifyforuptoalifetimesys-temwarrantythatcoversthecostofinstallationmaterialstileandlabor.FordetailsonCUSTOMsindus-try-leadingwarrantypleasevisitwww.custombuildingproducts.comYvonneandMikeCastelliestablishedChristianBrothersin1988withacom-mitmenttoDoingtherightthingnomatterhowpainfulitmaybewhichhasledtolong-lastingrelationshipswiththeirclientsandvendors.TileLetterJuly201445 outsecurityclearancesandnightwork.AnothernotableprojectisArea41atCampPendletonwhichinvolved15buildingswithmulti-pleooringfnishesupgradedtilefnishesandlayoutsallinstalledinacompressedschedule.Theaward-winningArea41projectisthemostcomplexprojectCampPendletonhasexperiencedinasingle-awardmilitaryconstructionproject.AnotheruniqueprojectwastheSanDiegoCityCollegeparkingstructurewhichisaseven-storybuildingwithbrickveneeratalllevels.Thequalityscopeandinten-sityoftheseprojectswouldnotbepossiblewithoutastrongstaffandadedicatedteamofemploy-FIVESTARCONTRACTORTheSanDiegoInternationalAirportTerminal2expansionprojectstretchedovermorethan12monthsandinvolvedsecurityclearancechallengesandall-nightworkwithfewerthaneighthourspershift.Thelayoutof46000sq.ft.of24x24multi-patternedterrazzotilewasextremelydifcultbecausetheairportauthoritychoseasmallmock-upareaof500sq.ft.asthestartingpointandthetwowingsofTerminal2mergedatthecenteroftheairportatdifferentangles.46TileLetterJuly2014 WEKNOWGROUT.COUNTONCUSTOM.ThegroutworldischangingandFusionProischangingit.PhotosDavidFederoffcustombuildingproducts.com800-272-8786Takinggrouttothenextlevelofperformanceforindooroutdoorcommercialandresidentialinstallations.UnsurpassedStainResistanceEasytoSpreadandCleanUltimateColorConsistencyAvailableatTheHomeDepotandtiledistributorsnationwide. ees.ChristianBrothersFlooringInteriorsmaintainsaninternalandseasonalstaffof75people.Withthevolumeandsizeofprojectstrainingandproperinstallationmethodsareoftheutmostimpor-tance.SomeofgreatestbenetsoftheNTCAFiveStarprogramhavebeenthehighstandardsandqual-itytrainingaswellastherelation-shipsthathavedevelopedwithsomeofthebestpeopleinthetilebusiness.AsChristianBrothersFlooringInteriorscontinuestogrowthefocusisonkeepingthefam-ilyfeelingandcommitmenttodoingtherightthingatalllevels.Thatincludescreatinganenviron-mentwhereemployeeshavetheopportunitytostartasMikeandYvonnedidsomanyyearsagoandadvanceintheirpositionandtheircraft.AtSanDiegoCityCollegeChristianBrotherswastaskedwithmaintainingadequateproductiononaprevailing-wagemulti-storyproject.Safetywasutmostimportancebecauseworkerswereinstallingfromscaffolding.Thebrickveneerontheprojectcreatedachallengesinceitwasveryinconsistentinthicknessandsize.ChristianBrothersinstalledtileatBachelorEnlistedQuartersP097CampPendletonCalif.diligentlyworkingtobesurethatthelayoutcoordinatedwithdesignersintent.48TileLetterJuly2014 UnitedStatesPatentNo.6881768andotherPatents.SeeDataSheet230.99and230.10forcompletewarrantyinformation.2014LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.A-5591-0614ChallengeReducedthicknessporcelaintileWarranty4-XLTWarrantySnapformoreinformation GloballyProvenConstructionSolutionswww.laticrete.coml1.800.243.4788SolutionLATICRETEinstallationmaterialsWheninstallingreducedthicknessporcelaintilestrusttheleader.WithsuccessfulinstallationscompletedworldwideLATICRETEhasearnedthereputationfortechnicalexpertiseandproveninstallationmaterialsbackedbyacomprehensiveLifetimeWarrantytoensureyournextinstallationwilllastalifetime ComposedoflowVOCmodiedelastomericcopolymersMerkretesload-bearingwaterproongandcrackisolationmembranesofferexcellentelongationpropertiesandintegratedantimicrobialingredientsformoldandmildewresistance.HYDROGUARDSP-1WHENTIMEISCRITICALHYDROGUARDSP-1ANDFRACTUREGUARDFDARETHEANSWERSWHENTIMEISCRITICALHYDROGUARDSP-1ANDFRACTUREGUARDFDARETHEANSWERSFRACTUREGUARDFDMOREINFOMOREINFOMOREINFOuCrackIsolationupto18uTilesamedayuFastdryingformulauDriesin2-4hoursuEasytouseuExceedsANSIA118.10andA118.12AvaiableatandothernedealersNationwide. DESIGNEDTOPROTECTYOURFLOORINGINVESTMENTHYDROGUARD1ANDFRACTUREGUARD7000DESIGNEDTOPROTECTYOURFLOORINGINVESTMENTHYDROGUARD1ANDFRACTUREGUARD7000HYDROGUARD1FRACTUREGUARD7000MOREINFOVIEWVIDEOmerkrete.com866-516-0061InstalledinaliquidstateHydroGuardmembranesare100waterproofandlimitthetransferofsubstratecrackstothenishedceramicorstonetilesurface.HydroGuardandFractureGuardproductsarethemostrecognizedandrespectedwaterproofandcrackisolationmembranesolutionsinthetileandstoneindustrytoday.uFirsttoprovidecrackisolationupto38inaliquidappliedformatuUltra-exibleuInstallsquicklyuExceedsANSIA118.12uWaterproofandcrackisolationupto18uInteriororexteriorapplicationsuMoldandmildewresistantWithreinforcingfabric. PatentPending Thearrivalofsummerofteninspiresorrequireshomeownersandbuildingownerstobeautifytheiroutdoorspaces.Anewtileinstal-lationcanfreshenupapoolareabreathelifeintoapatioorupdateabuildingsfaade.Whilethesummersunshinesparksimaginationsturn-ingyourclientsexteriorvisionsintorealityrequiresspecialexpertise.Whetherremodelinganexistingexteriortileinstallationorstartingfromscratchsubstrateprepara-tioniskey.Concreteistheidealsubstrateforexterioroorinstalla-tionswhileotherrmsubstratesincludingbackerboardorcon-creteblockwallscanbeusedforwallinstallations.Whensettingtileonexistingconcretemakesureyouaddressanyliquid-mem-branecuringcompoundresidues.Theseproductscanpreventproperbondingofmortartotheconcretesurfacesoshouldberemovedthroughscaricationorcoveredwithanappropriateprimer.Laitanceathinlayerofhardenedyetweakcementcanalsoaffectthesubstratesbondingpotential.Iflaitanceexiststheconcretessurfacelayermayappearstrongandstablebutactuallyriskscausingbondfail-ure.Laitancecanbeidentiedbyscrapingtheconcretewitharazororknife.Iftheconcretescratchesorpowderslaitancemayexist.Formaltestingcanthenbeundertakenbymeasuringthetensilestrengthoftheconcretesurfacewithspecializedequipment.Theremedyforaweaklayeroflaitanceisremovalwhichisoftendonebysandblasting.PreparesubstrateforasolidfoundationAfterthesepreliminarystepsanyvariationinthesubstrateshouldbecorrected.Useanappropriatepatchingcompoundtoattenthesubstratesurface.Exterioroorsdecksorpatiosshouldbeslopedtoallowfordrainage.Concreteongradeshouldalsohaveagravelbedorothermeansofdrainagebelowtheslab.Drainageispar-SummertimeexteriorinstallationsfromstarttonishTECHTALKSponsoredbyByTomPlaskotaTechnicalSupportManagerH.B.FullerConstructionProducts56TileLetterJuly2014 Copyright2014DuPont.Allrightsreserved.TheDuPontOvalLogoDuPontandDuPontStoneTechProfessionalaretrademarksorregisteredtrademarksofE.I.duPontdeNemoursandCompanyoritsaffiliates.KEEPINGYOURSTONETILEBEAUTIFULWITHDUPONTSTONETECHPROFESSIONALEnsurethebeautyofyourcustomersnaturalstoneandtilecountertopsoorswallsandotherinstallationsforgenerationstocome.WithacompletelineofproductstoprotectcleanandtransformstonesurfacesDuPontStoneTechProfessionaltechnologyfeaturesinnovativeeasy-to-usesolutionsdesignedtoprotectandpreservestoneandtileforeverydayliving.Protect.Clean.Transform.LearnmoreatStoneTechPro.comorcall877-786-6383 ticularlyimportantforinstallationssubjecttofreezethawcyclingsnowandiceaccumulationandorwheresnowmeltingchemicalsareusedastheseconditionscancausedegradationovertime.Exteriorinstallationsmaybesubjecttochangesintemperatureandhumiditylevel.Thiscyclecanputmechanicalstressonthesub-stratewhichcancausecracking.Waterproongandcrackisolationmembranescanhelpisolatesub-stratecracksandkeepin-planecracksinthesuboorfromtele-graphingtothetile.Theirwater-proongcharacteristicscanalsopreventmoisturechangesfromaffectingthesubstrate.Combiningtherighttilewithacarefully-preparedsubstratehelpsmakeexteriorinstallationslast.Foroutdooroorinstallationsunglazedtilewithitsnonslipchar-acteristicsisoftenideal.Alltileusedinexteriorapplicationshouldhavelowporosity.Accordingtoindustrystandardstilewithaporosityofgreaterthan5shouldneverbeusedinexteriorapplica-tions.BemindfulofmoistureWhenyoursubstrateispreparedyourtileisselectedandyourereadytobegintilingmakesuretheinstal-lationwontsufferfromexcessiveporosityinthesubstrate.Beforeyoubeginmortaringsplashwaterontheconcrete.Ifthewaterdisappearsinafewsecondsthesubstrateisveryporous.Onewaytoremedythisproblemistodampenthesubstrateandallowthesurfacetodry.Mortarshouldbeappliedafterthesurfacedriesbutbeforethemoisturebelowthesurfaceislost.Thiswillpreventthetransferofmoisturefromthemortarandresultinapropercureandwell-bondedtile.AprimermayTECHTALKAchievingpropercoverageiscriticalforoutdoorinstallationsasSt.PaulMinn.NTCAFiveStarContractorJanHohnofHohnHohnInc.demonstrates.Crackisolationwasanimportantfactorforthismuralsincethelocalfreezethawcli-matecouldcausethesubstratetoexpandandcontract.58TileLetterJuly2014 TECHTALKalsominimizethepullofmoisturefromthemortarintothesubstrateensuringpropercuringandbonding.Moisturecanbelosttotheatmo-spherewhentheinstallationiscon-ductedorallowedtocureindirectsunlightonhotdrydays.Excessiveheatcanpreventfreshmortarfromcuringproperlyanddevelopingthenecessarystrengthforlong-terminstallation.Onhotdaysshieldtheinstallationfromdirectsunlightbytenting.Alsoavoidstoringunusedmortarindirectsunlight.CreateconsistentcoverageTomakealloftheseprecautionsworthwhileandkeepyourinstal-lationfromslumpingsaggingorslippingbesuretoachievepropercoveragewithapolymer-modi-edthin-setmortarappropriateforexteriorinstallations.Outdoorinstallationsrequire95coverageandthisrequirementincreasesto100withnaturalstone.SubstratevariationbondingmaterialtrowelselectionandtrowelingtechniquearecriticalfactorstoconsiderwhenTEChasreleaseditsrstmobileapp.ThefreeTECInstallationSystemsCoverageCalculatorAppavailableintheU.S.andCanadaincludesproductvideoscontactinformationandamobileversionoftheCoverageCalculatorwhichestimatestheamountoftileandflooringinstal-lationproductsneededforaspe-cicjob.WiththenewiPhoneAppcontractorscanmoreconvenientlyaccessthebenetsoftheTECCoverageCalculatorallowingthemtoplanforprojectsfromvirtu-allyanylocation.AfterenteringtheirprojectsspecicationtheycansaveaproductscoveragesummarytotheMySavedJobssectionontheapptoquicklyreferencethemforfuturejobs.AppuserscanalsoeasilyviewTECvideoshostedonYouTube.TheCoverageCalculatorcontinuestobeavailableatwww.tecspecialty.comcustomer-toolscoverage-calcu-latorandboththewebandmobileversionwillhavetheadditionalcapa-bilitytoestimatenecessaryooringadhesiveslaterin2014.TheTECAppisfreefordown-loadattheOfcialAppleStoreathttpsitunes.apple.comUSappid858806157mt8Formoreinformationvisitwww.tec-specialty.comorwww.hbfuller-cp.com.TECFastSetDeepPatchallowsinstallerstoefcientlyaddresssubstratevariation.TileLetterJuly201459 tryingtoachievepropercoverage.Foroutdoorenvironmentsuseapolymer-modiedgroutwithlowwaterabsorption.Considertheuseofagroutadditivewhichcanhelpprovideagroutthatisstrongerdensermoreresistanttowaterpen-etrationandmoreexible.Sealantsandcaulkscanalsopreventexter-nalelementsfrompenetratingyourinstallationwithoutchangingitsappearance.Whenworkingonexteriorinstal-lationsinthehotsummermonthsyouandyourcrewshouldtakeproperprecautionsnotonlywiththeinstallationbutalsowithyourownhealthandsafety.Makesureyoustayhydratedandtakebreaksasneeded.Withahealthycrewaproperly-preparedsubstratecare-fully-selectedproductsandtherightinstallationtechniquesyoullhelpyourclientsachievetheoutdoorspacestheyimagine.TheTECbrandisofferedbyH.B.FullerConstructionProductsInc.aleadingprovideroftechnologicallyadvancedconstructionmaterialsandsolutionstothecommercialindustrialandresidentialconstructionindustry.HeadquarteredinAuroraIllinoisthecompanysrecognizedandtrustedbrandsTECCHAPCOGroutBoostFosterAIMandothersareavail-ablethroughanextensivenetworkofdistributorsanddealersaswellashomeimprovementretailers.Formoreinforma-tionvisitwww.hbfuller-cp.com.QualityProductsSince1927TileSettingToolsfortheProfessionalBenoJ.GundlachCompany211North21stStreetP.O.Box544BellevilleIL62222U.S.A.TEL618233-1781FAX618233-3636www.benojgundlachco.comNo.825HeavyDutyUndercutSawKitAskyourGundlachToolDistributorforourlatestProductCatalog.UndercutsdoorswithoutremovingthemCutsushupto1offtheoorVacuumttingfordustcontrolPowerful8.15AmotorNo.805MasonryandNo.821CarbideTippedSteelbladesareincludedNo.822SegmentedDiamondRimbladeisavailablesoldseparatelyU.S.PatentNo.5974674DoorUndercuttingInsideCornerUndercuttingToeSpaceAreaUndercuttingTECHTALK60TileLetterJuly2014 www.tilewareproducts.com828-322-9273828-304-1076FaxSeeourcompletelineofOrganizaonAssistproducts.BasketsHooksTowelBarsGrabBarsFootPropsStructuralSurfaces2014TileWareProducts.Allrightsreserved.PermaTileFastenerPatented.USPatentNo.8161700PanelDisplayModelTWGD-010Engagethefuturesellproductsthatgenuinelyexpandconsumerulityinleshowers25x47MountswithcleatsIllustratesallcurrentproductsProgramsavailableCallfordetails PREMIUMINFLOORHEATINGSYSTEMWWW.MASTERHEAT.COM1800938-7925MasterHeatinoorheatingsystemscombineeciencywithluxury.Availableinwirewirematsandinkitform.SimplylaywireormatcoverwithmortarandinstallooringTheEasytoInstallEconomicalUltra-LowEMFSolution TheWilshireMedicalBuildinglocatedat9001WilshireBoulevardinBeverlyHillsCalif.recentlyhadamakeoverusingthinpor-celaintilesinstalledovergraniteslabs.Thisthin-bodyporcelaintile-over-tileexteriorcladdinginstalla-tionwasoneoftherstofitskindinNorthAmerica.Originallytheexteriorfaadewascoveredwith3x334graniteslabsthatweremechani-callyafxedtothebuilding.Thebuildingownerdecidedtoreno-vatetheinteriorandexteriorofthebuildingwithporcelaintile.Foraestheticpurposestheporce-laintileschosenfortheexteriorcladding--manufacturedbyCottodEste--wereverythin20x40tilesthatwerejust5mmthickand40x96tilesthatwereonly3.5mmthick.Thetileswereinstalledovertheexistinggraniteslabssavingdemolitioncostsandtime.Thenewdelicate3.5mmtileshadtocover14expansionjointsbetweeneachgraniteslab.TiledealerSpecCeramicsInc.basedinFullertonCalif.recommend-edARDEXproductsforthisjobbecauseoftheextendedopentimeofARDEXX77MICROTECPremiumThinSetMortarandtheexibilityadhesionandoutstand-ingbondingpropertiesofARDEX89RapidWaterproongandCrackIsolationCompound.Onethousandnewtileswereinstalledinthe35000-sq.-ft.projectwithnoroomforerror.Thinporcelaintilesaretheprescriptionforquickcost-effectivemedicalbuildingrehabARDEXproductsofferextendedopentimeforchallenginginstallationOnethousandnewtileswereinstalledinthe35000-sq.-ft.projectwithnoroomforerror.64TileLetterJuly2014 888-512-7339www.ardexamericas.comWitheverypurchaseoftwo25unitsofARDEXFLTMorARDEXFG-CTMoroneunitofARDEXWATMMay1-Aug.12014orwhilesupplieslastREVOLTWEDESERVEFULLERJOINTSCONSISTENTCOLORSandeasiertoinstallgroutsGetOutofTheGroutDepressionJointheARDEXRevolutionNowARDEXFLRapidSetFlexibleSandedGroutARDEXWAEpoxyGroutandAdhesiveARDEXFG-CMICROTECUnsandedFloorWallGroutARDEXREVOLUTIONARYGROUTSEasiertoinstallExcellentcolorconsistencyFullergroutjointsOutstandingstainresistanceGiveARDEXgroutsatryandreceivetheworldsbestARDEXgroutspongeFREEFREESPONGEGiveARDEXgroutsatryandreceivetheworldsbestARDEXgroutspongeFREE SolutionARDEXsalesprofessionalMikeTaylorworkedwithARDEXtech-nicalfeldrepresentativeDaveMcAnlisandconsultedwiththeARDEXtechnicaldepartmenttoprovideproductrecommendationsforthistechnicallychallenginginstallation.TopromoteadhesionandexibilityARDEX89wasusedtoprimethebackofthelargetiles.AftertheARDEX89driedeachtilewasback-butteredwithARDEXX77andinstalledintotroweledARDEXX77overtheexistinggraniteslab.Theextended60-minuteopentimeofARDEXX77wasofpara-mountimportanceinthisinstalla-tionbecauseitallowedinstallersenoughtimetofullyback-butterplaceandadjusttheoversizedtilesasneeded.ECBAnti-FractureMembranefromNationalAppliedConstructionProductsInc.NACProductswasusedtoprimethe3x3graniteslabsandbridgethe14expansionjoints.AjointwarrantywasofferedbyNACProductsinconjunctionwithARDEXcover-ingtheinstallationfor20years.Generalcontractorstructuralengi-neerZDXIndustrieswasextremelyimpressedandpleasedwiththeperformanceofARDEX89andARDEXX77inthisverydemand-inginstallationenvironment.Foraestheticpurposestheporcelaintileschosenfortheexteriorcladdingmanufac-turedbyCottodEstewereverythin20x40tilesthatwerejust5mmthickand40x96tilesthatwereonly3.5mmthick.66TileLetterJuly2014 yourneighborsarentthatLOUDWithSuperSAM125SuperSAM125SoundAbatementMembraneSuperSAM125isapremium125milself-adheringsounddeadeningsheetmembraneforuseover6or8concreteslabswithoutasoundratedceilingassembly.SuperSAM125meetsandexceedsaratingof50forSTCairbornesoundandIICimpactsoundwhilealsoprovidingcrackisolationupto38andwaterproongprotectionwhenusedunderstoneceramicorporcelaintileandwood.Scanformoreinformation800-633-4622www.nacproducts.com ProjectBeverlyWilshireMedicalBuildingBeverlyHillsCAGeneralContractorStructuralEngineerZDXIndustriesSantaMonicaCAArchitectKannerArchitectsSantaMonicaCATileManufacturerCottodEsteAccentTileCeramicheCaesarAessentialTileDealerSpecCeramicsInc.FullertonCAFeaturedProductsARDEX89RapidWaterproofngandCrackIsolationCompoundARDEXX77MICROTECPremiumThinSetMortarARDEXproductswererecom-mendedforthisjobbecauseoftheextendedopentimeofARDEXX77MICROTECPremiumThinSetMortarandtheexibilityadhesionandout-standingbondingpropertiesofARDEX89RapidWaterproofngandCrackIsolationCompound.SOLUTIONSWITHMETALTRIMSSOLUTIONSWITHMETALTRIMSCarpetTrimsReducersCustomTrimsKnowledge.Experience.Service.Knowledge.Experience.Service.CeramicToolCompanyCeramicToolCompanywww.ceramictool.com1-800-236-523068TileLetterJuly2014 POLYMER-UNSANDED-EPOXYCAULK-GROUT-STAINS800.641.9247www.sgm.ccSnapformoreinformationonSGMInstallationSystemsProductsWeexceedindustrystandardstodeliverthequalityyoucometoexpectfromstarttofinish. TheTotalSolutionsPlusconfer-encebringsNTCATCNACTDAandTCAAtogetherwithafunandfocusedgatheringinthebeautifulhillcountryofSanAntonioinlatefall.TheconferencebeginswithawelcomingreceptiononSundaynightOctober26from7p.m.830attheHyattRegencyHillCountryResortandSpaandtwodaysofmeetingstopnotchkey-notespeakersbreakoutsessionsopportunitiestonetworkandstrat-egize.Toputyouinclosertouchwithyourvendorsandsuppli-erstheresaneveningoftabletopexhibitsandreceptiononMondaynightOctober27.Thisyearsought-afterindustryprotguruAlBatesreturnstoadviseinspireandengagedistributorsandcontrac-torsinspecially-tailoredsessionsthataddresspumpingupprotsinyourbusiness.TheeventwrapsupTOTALSOLUTIONSPLUScomingtoSanAntoniothisOctoberNTCATCNACTDAandTCAAgatherforinformativeannualconferenceByLesleyGoddin70TileLetterJuly2014 FreeStyleLinearDrainwww.noblecompany.comDOWNLOADPRODUCTFLYER2014TheNobleCompany.U.S.PatentNo.8474068Pat.Pend.CanadaandEPPublicationNo.2354339VisitNoblesNEWwebsitewww.noblecompany.comVIDEOSINFOANDMOREClampingringmakesFreeStylethemostwatertightinstallationonthemarketHighcapacityandlowprole...IdealforbarrierfreeshowersInternalslopewithatbottommakesforahassle-freeinstallationSTYLEFUNCTIONWITH withathemeddinneranddanceonTuesdaynightOctober28.ForthosewhocomeinSaturdayOctober25fortestingcommit-teeandboardmeetingsvisitwww.ctdahome.orgtsp2014fordetails.AlsoconsultthewebsiteforrecreationopportunitiesandreservationsforSundayafternoonOctober26includingagolftour-namentcavewalkingtourandacavewalkingtourandcanopychallengeziplinecombination.MondayOctober27th730-830a.m.Breakfast830-1000a.mOpeningKeynoteScottMcKainTheCollapseofDistinctionHowtoDifferentiateYourselfinaCrowdedMarketplace1000a.m.-500p.m.TCNABoardMeetingMorningBreakoutSessions1030-1115a.m.BestPracticesofSuccessfulTileContractorsSocialMediawithShannonVogel1130a.m.-1215p.m.ManagingaProjectforProtCreatingaCultureofHighEmployeeEngagementwithSandySmith1215-130p.m.AwardsLunch145-215p.m.NTCAAnnualMeeting145-245p.m.CTDAAnnualMeetingAfternoonBreakoutSessions230-315p.m.UtilizingSubcontractors245-415p.m.DistributorsForumDistributorsonly330-415p.m.EstimatingBiddingStrategies415-715p.m.TabletopExhibitsandReceptionTuesdayOctober28730-830a.m.Breakfast830-1000a.mKeynoteEricAstrachanTCNA1000a.m.-400p.m.CTEFBoardofDirectorsMeetingbreakforlunchandkeynoteMorningBreakoutSessions1030-1115a.m.ProtforContractorswithAlBates1030a.m.-1215p.m.TileandStoneMaintenanceStrategies1130a.m.-1215p.m.ProtforDistributorswithAlBates1215-200p.m.LunchandKeynoteFrankMilesLaughatFearAfternoonBreakoutSessions215-315p.m.DesignBuildObligationsYouMayNotKnowItButYouOwnItConndustriaCeramicaCTDAGoodPhytosanitaryPracticesProgram330-430p.m.SpecicationSmackdownPanel430-500p.m.CTDABoardExecutiveCommitteeMeeting700-800p.m.ClosingReception800p.m.-1200a.m.ThemedDinnerandDance72TileLetterJuly2014 Copyright2012AlphaProfessionalTools.Allrightsreserved.103BauerDriveOaklandNJ07436800-648-7229Fax800-286-0114www.alpha-tools.comDRYTILEKITVIRTUALLYDUST-FREESHAPINGANDPOLISHINGAPPLICATIONCOVERSMORETHANA4DISCCONVENIENTANDFASTCANALSOBEUSEDWETDRYTILEBULLNOSEKITFactoryQualityFinishWithouttheMess TCNAHandbookHighlights2014HandbooknowincludesMinimumShearBondStrengthforUncouplingMembranes50psiorgreaterbondstrengthnowrequiredforuncouplingmembranesperANSIA118.12testmethodWhentheuncouplingmembranemadeitsdebutinthe90sthequirk-ily-namednewcomershowcasedanewapproachtosettingtileonoorsoverconcreteandwoodsubstrates.Thetermuncouplingreferstothemembranesfunctionintheinstalla-tionsystemkeepingthetileseparatefromandunbondedtothesubstrate.Whilenoteverycontractorbuysintothismethodologytheuseofanuncouplingmembranehasbecomecommonplace.Handbookmeth-odsforusinganuncouplingmem-branehavebeenaddedtotheTCNAHandbookandseveralmanufactur-ersnowoffertheirversionofplasticmatmadeforinstallingbetweensubstrateandtile.Morerecentlythoughincreasedfocushasbeenplacedonthelackofagenericindustry-performancestandardforuncouplingmem-branessuchasanANSIstandard.Contractorsespeciallyhavebeenaskinguncouplingmembraneman-ufacturerssometimesemphatical-lytodevelopanANSIstandardtodeneandquantifyuncouplingmembraneperformance.Withoutsuchastandardwheninstallationfailuresoccuronjobswhereuncou-plinghasbeenusedthelackofagenericstandardfortheproducttypemakesitdifcultifnotimpossibletoassessifthemembraneisacauseandtheinstallingcontractorhaslittleprotectionorrecourseeveniftheinstallershaventerred.Uncouplingmembranemanufac-turershavebeenmeetingtogetherworkingonagenericstandardtosubmittotheANSIA108Committeetoaddresstheincreasinglystrongrequestsforanuncouplingmem-branestandard.Butdevelopmentofanyproductstandardisnotafastprocessandprogressonthisparticularonehasreportedlybeenespeciallydifcultduetothelack74TileLetterJuly2014 TCNAALERTCOEFFICIENTOFFRICTIONCOFSTANDARDFORCERAMICTILEDONTSLIPUPWHENITCOMESTOSAFETYUpdateyourtilespecswithnewCOFrequirementsincludingthefollowingTilessuitableforlevelinteriorspacesexpectedtobewalkeduponwhenwetshallhaveawetDCOFof0.42orgreaterwhentestedpertheDCOFAcuTest.TheANSIA137.1standardforceramictilesnowstatesThespeciershalldeterminetilesappropriateforspecicprojectconditionsconsideringbywayofexamplebutnotinlimitationtypeofusetracexpectedcontaminantsexpectedmaintenanceexpectedwearandmanufacturersguidelinesandrecommendations.IfyourespecifyingsellingmanufacturinginstallingormaintainingceramictileoorsitsimportanttoknowaboutrecentchangestothecoecientoffrictionCOFrequirementsintheANSIstandard.Projectplansandspecicationsmaintenanceprogramsetc.referencingaminimumCOFof0.6perASTMC1028theoldCOFtestmethoddonotmeetthenewrequirementsofthestandardwhichwentintoeectlatein2012.TomeetthenewDCOFAcuTestcriteriayoucannotuseoldCOFvaluesfromC1028measurements.ThetestmethodologiesaredierentandaccordinglythereisnodirectcorrelationbetweenspecicC1028COFvaluesandthevaluesmeasuredbytheDCOFAcuTest.AdditionallyASTMC1028hasbeenwithdrawneectiveFebruary12014.DontslipupwhenitcomestosafetyForthefulltextoftheCOFstandardandadditionalinformationvisitwww.tcnatile.com HANDBOOKHIGHLIGHTSofestablishedtestmethodstoquan-tifyvariousperformancecharacter-isticsandproperties.ThismeansthetechnicalstaffofthemembranemanufacturersworkingontheANSIstandardundertheumbrellaoftheMaterialsandMethodsStandardsAssociationMMSAaretaskedwithinventingnewtestsandequipmentandcomingupwithmodicationsandretrotsforexistingones.BondstrengthperformancecannowbemeasuredAlthoughafullstandardforuncou-plingmembranesisntreadyforindustryreviewMMSAmembermanufacturershaveagreedonatestmethodandperformancerequire-mentforoneimportantperformancepropertyofuncouplingmembranesbondstrength.ByusingtheexistingbondstrengthtestmethodforcrackisolationmembranesstandardizedunderANSIA118.12performanceofuncouplingmembranescanalsobemeasured.AsaninterimsolutiontothelackofafullstandardMMSAproposedthatarequirementforuncouplingmembranebondstrengthbeaddedtotheTCNAHandbook.TheMMSAHandbooksubmissionpassedcodifyinga50psiorgreaterbondstrengthrequirementforuncou-plingmembranespertheANSIA118.12testmethod.HandbookuserswillndthisrequirementintheMembraneSelectionGuideaswellasintheMaterialssectionofeachHandbookmethodthatrequiresorallowsuseofanuncouplingmem-brane.Thisapproachissimilartothatofothernon-standardizedinstallationmaterialsthatarerefer-encedintheHandbookforexam-pleHandbookmethodsforsettingtileovercementitiousself-levelersandpouredgypsumunderlaymentscarryperformancerequirementsforthoseproducts.Byaddingthisrequirementforuncouplingmembranesthemeth-odsthatincludethemnowprovideaquality-controlmechanismbeyondamembranemanufacturersinternalandproprietarymanufacturingstan-dard.Withlossofbondasthereport-edlymostcommonissueamonginstallationproblemsinvolvinguncouplingmembranestheexistingHandbookmethodsaresignicantlystrengthenedwiththeadditionofjustafewlinesoftext.Especiallyimportanttocontractorswhenloss-of-bondissuesoccurbetterassess-mentscanbemadewithregardtowhetherthecauseisrelatedtothemembraneoritsinstallation.ByusingtheexistingbondstrengthtestmethodforcrackisolationmembranesstandardizedunderANSIA118.12per-formanceofuncouplingmembranescanalsobemeasured.76TileLetterJuly2014 www.schluter.com800-472-4588ConnectwithusFloorwarmingsystemshavebecomeverypopular.Heatingtiledfloorsincreasestheneedforuncouplingtopreventcrackedtilesandgrout.UseSchluter-DITRA-HEATtogetbothwarmfloorsanduncouplinginasinglelayer.Schluter-DITRA-HEATElectricfloorwarmingsystemwithintegrateduncouplingHeatinganduncouplinginasinglelayerNoself-levelersrequiredtoencapsulateheatingcablesnoneedtowaitforcuringPlacetheheatingcablesexactlywheretheyareneededwithoutclipsorfastenersCombinestheexibilityofloosecablewiththeeaseofinstallationofamatsystem120Vand240VoptionsProgrammableandnon-programmablethermostatsavailableFasterThinnerFloorWarming NTCArecentlyannouncedtheGrandPrizeWinnersinourFiveStarContractorInstallationAwardsatCoveringsinLasVegas.CongratulationstoCollinsTileandStoneofAldieVa.andArtcraftGraniteMarbleandTileCo.ofMesaAriz.fortheirwinningresi-dentialandcommercialprojectsubmissionsrespectively.IurgeallofourFiveStarContractormemberstotakephotosofyourbestprojectsandsubmitthemforconsiderationnextyear.Bothrecognitionanda2500cashprizecanbeyourswhenwinnersareannouncedatCoveringsinOrlando.Inadditiontoawardrecogni-tiontheNTCAstafforganizesandpartnerswithFiveStarContractorProgramsponsorstohosteduca-tionalandnetworkingevents.Attimeswescheduleeventsincon-junctionwithshowslikeCoveringsandTotalSolutionsPlus.Inotherinstancesoursponsorwillhostatrainingprogramatoneoftheirmanufacturingfacilitiesortraininglocations.ForexampleCrossvillerecentlyhostedover40NTCAFiveStarContractorsandTCAATrowelofExcellencemembersattheirheadquartersinTennessee.Tennesseeisquicklybecom-ingthemanufacturinghotbedfordomestictileproduction.CrossvilleandStonePeakCeramicshavebeenproducingqualityporcelaintileformanyyearsinCrossvilleTenn.FlorimUSAournewestFiveStarProgramsponsorisinnearbyClarksvilleandDelConcaUSAunveileditsbeautifulnewplantthisspringinLoudonNTCAFiveStarContractorprogramcontinuestomakestridesByBartBettigaFIVESTARNEWSCrossvillesMaryYocumandFiveStarContractorDanLambertexaminethetoolsusedforinstallingthinporcelaintile.78TileLetterJuly2014 CrossvilleInc.comsurecladporcelainstoneExteriorcladdingcrossvilleinc.comQuestions931-456-3136Sometimesrealbeautyisontheoutside.FortrulyfreshfacingCrossvilleexclusivelyoffersouraward-winningSureCladVentilatedFaadeSystemswithadvancedenergy-savingairowtechnology.StunninglyresilientinthefaceofweatherandwearSureCladcangoalmostanywheretraditionalmasonryorbrickcangoandevenplacestheycant.Dressvirtuallyanyarchitecturalstylein20shadesofenviabledurablePorcelainStoneforbuildingsthatbreathebeautifully.WhyCrossvilleVentilatedFacadeSystemsInadditiontoaestheticappealventilatedfacadesofferProtectionfromtheelementsContinuousacousticalandbetterblanketinsulationAhealthierinteriorenvironmentSustainablematerialsEaseoffuturebuildingre-imagingsignagechangesNobugmanifestationwithairowBeautiful.Durable.Breathable.DiscoversuperiorexteriorsfromCrossville. FIVESTARNEWSTenn.nearKnoxville.AddtothatimpressivelisttheannouncementthatDaltilewillbebuildinganewplantinDicksonTenn.andthatFloridaTileisnearbyinKentuckyyoucanseehowthisareaisexplodinginceramicandporce-laintileproduction.ThinporcelaintilewastheprimarytopicofconversationatournetworkingeventheldatCrossville.TheNTCATCAAIMIandIUBACrecentlyreleasedastatementonthintileassertingourrecommendationtoinstallerstonotacceptprojectswithoorapplicationsforthinporcelaintileslessthan5.5millimetersthickuntilproductandinstallationstandardsaredeveloped.Theattendeesdis-cussedeverythingwehavelearnedtodateaboutinstallingthinporce-laintileandsharedideasrelatedtotrainingandthedevelopmentofcertication.Weareallexcitedabouttheopportunitiesthatthinporcelaintilepresentbutwewanttoensurethattheproductsaresoldintherightapplicationsinordertopreventfailuresthatwillhurtthefutureofthisexcitingtechnology.Inadditiontotechnicaldiscus-sionsatourFiveStareventsweoftenretaintheparticipationofstrongbusinessspeakersandweholdBestPracticediscussionsamongourpeersonsubjectssuchasprojectmanagementnancialandstrategicplanningestimatingandbiddingproceduresandmore.EffortstopromotetheFiveStarContractorProgramarebeginningtopaydividends.Manyprojectspecicationscontainlanguagereferringtotheprograminthequalityassurancesectiongenerat-inginterestfrombothNTCAmem-berswhohavenotappliedforFiveStarContractorrecognitionaswellascontractorswhoarenotmem-bersoftheassociation.FlorimUSAsrecentannounce-menttoofferarebateprogramtoFiveStarContractorswasmetwithsincereappreciationbyourmembers.InashortpresentationtotheNTCABoardofDirectorsStefanoRabaiolivice-presidentofsalesandmarketinggaveanNoahChittyofCrossvilleandNTCApresi-dentDanWelchdiscussinstallationofthinporcelaintileforoorapplications.TimBolbyofCrossvillepresentstotheNTCAFiveStarContractorandTCAATrowelofExcellencemembersatCrossvilleheadquartersinTennessee.80TileLetterJuly2014 overviewofthecompanysgoalsandobjectivesandindicateditsintenttogrowastrongerpres-enceinthecommercialsectoroftheindustry.InadditiontoFlorimUSAwearenalizingaprogramsponsor-shipwithSchluterSystemsthatwillbeannouncedinJuly.Thesecompaniesjoinagrowinglistofsupporterswhoeitheroffervolumerebatesorproductvoucherstosup-porttheinvestmentthatcontrac-torsmakeforthisrecognition.TheNTCAFiveStarContractorProgramisgainingmomentum.NTCAmemberswhofeeltheircompanycanbenetfromthisrec-ognitionshouldcontactJimOlsonofNTCAatjimtile-assn.com.StefanoRabaioliVPofSalesandMarketingatFlorimUSAholdsalargeformatporcelaintilefreshoffthefactorypressduringatourhegavetoNTCAboardofdirectors.FlorimUSAisthenewestFiveStarContractorProgramSponsor.FIVESTARNEWSEarnMoreJobsEarnMoreMoneyandAvoidProblemsGetYourInstallersITSVerifiedTheTileInstallerThin-SetStandardsITSVerificationCertificateisawardedbytheUniversityofCeramicTileandStoneUofCTSandendorsedbytileandfloorcoveringassociationsinNorthAmerica.Tileinstallerswhosuccessfullycompletethisonlinecoursethatteachesindustrystandardsandmethodsforadheredthin-setapplicationswillearntheITSCertificate.TheITSCertificatewillgiveyoucredibilitywithyourcustomersandwillenableyoutoearnmorejobsmakemoremoneyandavoidcostlyfailures.Coursematerialteachesindustrystandardsforthin-setinstallationapplicationsincludinghowtoinspectandpreparesubstratesthin-setmethodsandworkmanshiprequirements.TheITSonlinecourseisavailableinEnglishandinSpanish.AdditionalonlinetileandstonecoursesareavailablefromourwebsiteUnderstandingtheBasicsofCeramicTileandUnderstandingtheBasicsofNaturalStoneUofCTSstrainingcoursesareidealforinstallersarchitectssalespeopledesignersoranyoneinterestedintileandstone.infoUofCTS.orgwww.UofCTS.org866669-1550Only150pertuition247InternetAccessNoTravelExpensesNoLostProductivityCertificateIssuedVolumediscountsavailable.MembershipdiscountsavailablethroughCTDATTMACandWFCA.82TileLetterJuly2014 NTCABENEFITSBOXLookingtoupdateyourknowledgeaboutindustryissuesbutdonthavetimetotravelWorrynomoreTheNTCAisofferinganexcitingmonthlywebinarprogramin2014.Thisisagreatwaytoexperienceaprofessionaltechnicalorbusinesspresentationfromyourhomeorofcewithaprofessionally-present-edone-hourpresentationofferedbyexpertsandgurusfrommanydiffer-entindustrysectors.ThenextWebinarProgramissetforWednesdayAugust6at1p.m.CDTsponsoredbyMAPEI.DanMarvindirec-torofTechnicalServicesforMAPEIwillpresentA118.15-TakingMortartotheNextLevelwhichwillfocusonthenewstandardforhigh-performancemortarsadoptedin2012.DanwillexploretheoriginsofthestandardhowitcomparestosimilarISOstan-dardsandwhichHandbookmethodsrequireanA118.15mortar.Youllalsolearnhowtoidentifyacompliantmortartomakesureyouaregettingtherequiredperformanceforyourproject.Visitwww.tile-assn.comandclickunderTrainingEducationthenEducationOpportunitiestoregisterandgetinformationaboutthewebi-narsschedulingcoursedescriptionsdatesandtimesofupcomingpro-grams.Onceyouregisteryoucantakepartinthewebinarliveoraccesstheprogramforlaterviewingthroughthearchives.FormoreinformationontheNTCAWebinarProgramcontactJimOlsonatjimtile-assn.com.UpdateyourknowledgewithfreeNTCAwebinars84TileLetterJuly2014 LowestDeliveredPrice.Guaranteed.SM2656QualityCourtVirginiaBeachVA234541-800-624-8210www.regentistore.comProlevelingSystemisarevolutionaryandeconomi-calsolutionthatfacilitatesandexpeditestheinstal-lationprocesswithtwoelementslevelersandcaps.Acompleterangeoflevelersavailablein1mm1322mm332and3mm18forsurfacesrangingfrom3mm18to40mm1-916inthickness.Rotatingcapappliesaverticalpressureonthejointofthetile.Thisallowsforinniteadjust-mentswithoutmovementandorjointwidening.REMOVERxedonadrillallowstoremovelevelersfromcapscounterclockwiseScanheretorequestyourFREECopyofour2014FullLineProductsCatalogFindonpage223GroutSealerisasealerdesignedfortheprotectionofallsandedandnon-sandedgroutjoints.GroutSealerformsaninvis-iblebarrierthatisresistanttomoistureandstainswhileallowingvaportoes-cape.GroutSealerisnotasurfacecoat-ingandwillnotalterthenaturallook.GroutSealercomeswithauniqueap-plicatortipforeasyapplication.Regentpart96CH2520foundonpage215.Coverage60-115squarefeetper6oz.boleFollowUs INDUSTRYNEWSNTCAExecutiveCommitteeTCNAHandbookmeetingsheldinAtlantaTheNTCAExecutiveCommitteemetinAtlantaatGeorgiaPacicheadquartersinmid-June.ChangesandimprovementstotheFiveStarContractorProgramwerethemaininitiative.Resultsanddevelop-mentsfromthemeetingswillbesharedwithFiveStarContractorsandwithallNTCAmembersinthecomingweeks.TheTCNAHandbookCommitteealsoinAtlantamettodiscuss2015updatestotheHandbook.Changesincludemodicationstomedium-bedmortarterminologyandincludingACTinstallerquali-cationsinthequaliedlaborsec-tionoftheHandbook.DaltileMohawkGroupopenfrstwestcoastdesignstudioDaltileandMohawkGroupcel-ebratedtheopeningofitsrstwestcoastdesignstudiolastmonth.TheDaltileMohawkGroupSanFranciscoDesignCenterislocatedintheheartofthedesigndistrictat212UtahStreetinthehistoricC.AustinGomezbuildingThecirca-1916spacehasbeentrans-formedbyrenownedarchitecturalrmGenslerintoaskylight-lledairyopenspacethatsimpliestheproductselectionprocessandcaterstoADclienteleespeciallyincorporateandhospitalityenduse.ItsthethirdspaceofitskindfollowingontheheelsoftheDallasandPhiladelphiaDesignStudios.AstunningmuralmosaicofadahliaSanFranciscosofcialowergreetsvisitorsanddemon-stratesthecustommosaiccapa-bilitiesofferedbyDaltile.ProductareasincludedecorativeaccentswalltileglazedporcelainColorBodyporcelainandanewproductarea.Thestoneslabareashowssamplesofthebroadselec-tionofferedbyDaltiledesignerscanreserveaslabfortheirprojectattheirnearbystoneyard.Two42touchscreenscontaindetailsonproductsandofferoordesignerandbacksplashdesignerdigitaltoolsandbothvignettesandfunctionalbathroomsallowvisitorstovisualizeproductsinuseandpairedwithaccentswalltileandoortile.Twoconferenceroomsahospitalityareawithamassivepol-ishedgranitewallandelectrically-warmedbasaltcountertopprovideareasformeetingsandeventsasdosmallermoreintimateseatingareasthroughoutthespace.Ahugesamplelibraryalsoallowsviewingofproductsinarangeofvariablelightingsituations.86TileLetterJuly2014 ELECTRICFLOORWARMINGSYSTEMOverthelast40yearsweveperfectedthemanufacturingofsafedependableandhigh-qualityfloorwarmingsystems.Itsastandardwesetforourselves.Andanameyoucantrust.ChooseconfidencevisitWarmTiles.com.DFTCABLESFlexiblefloorplansolutionSELF-ADHESIVEMATSPre-cabledeasytoinstallWARMTILESELITEUltra-thinlowprofilemat INDUSTRYNEWSAbout15ofthespaceisdedi-catedtoMohawkGroupcarpetofferingsaswellasrubberooringandluxuryvinyltileandallstudiopersonnelarecross-trainedtobeabletoassistdesignerswithanyproductorquestion.ThestudiogivesADprofession-alswhoareexperiencingcrampedofcequartersaspaciouswell-appointedfacilitytodiscussproj-ectsandnisheswithclients.SimilarstudiosareplannedforManhattanMiamiandLasVegas.TheDallasstudiowillexpandinthenearfuturetoincludetheMohawkGroupsisterbrandprod-uctsaswell.DelConcaUSAnamesMosaicTileCompanynewestdistributionpartnerDelConcaUSADCUSAtheNorthAmericansubsidiaryofDelConcahasannouncedthatTheMosaicTileCompanywillnowhandledistributionofitsworld-classporcelaintileproducts.Since1972TheMosaicTileCompanyhasbeenamajorMid-Atlanticregionaltiledistributorwith10designcenterslocatedthroughoutMarylandVirginiaandNorthCarolina.AlisonGearethermsmarketingdirectorstatedWestartedworkingwithDelConcaveyearsagostockingtilelinestheyproducedinItaly.Wedidwellwiththeseproducts.Forexampletheirinkjetslatecontin-uestohavethebestlookweveseenanditsells.Duringthistimewevedevelopedanicerap-portwiththeMularonisownersofDelConca.Therelationshiphasbeenwonderful.InparticularEnzoMularonithepresidenthasalwaysbeenveryopenregardinggettingfeedbackfromus.SowithDelConcaUSAnowproducinginTennesseeweseethisasaperfectmatchcontin-uedGeare.ThermtrulybringstogetherItalianstyleanddesignwithAmericancustomerservice.ThenewDaltileMohawkGroupDesignStudioopenedinSanFranciscosdesigndistrictwithabook-matchedpolishedCopaCabanagranitewallinthehospital-ityareaanda42touchscreenflledwithdigitaltoolsfordesignersandclients.HeatherRyanl.MosaicTilesCustomerServicemanagerandAmyKellyc.MosaicTilesNewProductDevelopmentcoordinatorwithTadProctorfromDelConcaUSAatthegrandopeningandrib-boncuttingonMarch26thinLoudonTenn.88TileLetterJuly2014 HOWMUCHDOYOUSCOREINCREASEITBYUSINGOURHIGHPERFORMANCESCORINGWHEELSOurscoringwheelshaveaforgedsteelshaftandablademadeofhardertungstencarbidetoguaranteeapreciseefficientanddurablecut.8002342547MarketedbyCORONACLIPPERINC.forNorthAmericabellota.comCeramicporcelainwalltilesandmosaicglassCeramicporcelainfloortilesCeramicporcelainroughfloortilesRoughanddifficult-to-cuttiles14516133234HIGHGLOSSGLOSStoMATTEMATTEtoTEXTUREDTEXTUREDtoROUGH INDUSTRYNEWSAndourDCUSArepTadProctorisasprofessionalastheycome.AccordingtoJuanMolinaDelConcaUSAsgeneralmanagerSalesandMarketingJustlikeourparentrmDelConcaUSAbelievesinmaintainingstrongrela-tionships.WearedelightedthatTheMosaicTileCompanyhasjoinedtheDCUSAfamilyasournewestdistributionpartner.Andweare100condentthatthiswillbeahighlysuccessfulongo-ingpartnershipGranQuartzmovesintonewAttleboroBostonStoreGranQuartzrecentlymovedintoalargerstorelocationtoserveMassachusettsandRhodeIslandareacustomers.Thenewlocationat1895CountyStreetUnit4AttleboroMA02703offersthesamegreatservicemoreinventoryandalargerlocation.TheAttleborostoreisoneof13GranQuartzstoreslocatedacrossthecountry.Eachstorehasacom-pleteofferingoftoolsandequip-mentforthestonetileandcon-creteprofessional.Wearecommittedtocontinu-allyimprovingourserviceandshoppingexperiencemakingiteasierforourcustomerstondwhattheyneedintheirareasaidTedSkaffdirectorofMarketingandCommunications.Formoreinformationvisitwww.granquartz.comorcall800-458-6222.ImagineTileannouncespartnershipwithDaltileImagineTileanindustryleaderpioneeringtheuseofhigh-res-olutionimageryoncommercial-ly-ratedceramictilehasnamedDaltileastheexclusivedistributorofImagineTileproductsintheNewYorkCityADcommunity.Thisexclusivepartnershipwillfea-tureImagineTilesstockandcus-tomproductofferingsinDaltilesManhattanGalleryStore.Thispartnershipwillaffordarchi-tectsandinteriordesignersgreateraccesstoImagineTilespatent-edglazingtechnologycreatingdurablecommercially-ratedandsustainabletilesthatcanfeatureanycolornishorhigh-resolutionimage.DaltilesinterestinImagineTileproductswaspiquedduetotheirrarecustomizabletilesanduniqueglazingprocessthatmakesthemdurableenoughforoorinstallationsaidLauraSkeeterscommercialsalesrepresentativeandManhattanGalleryStoreman-ageratDaltile.ImagineTilealsohasauniquemanufacturingsys-temthatallowsforthemtoreceiveandcreatesmallerordersallow-ingalarge-scaledistributorsuchasDaltiletotapintopartsofthemarketitcouldntbefore.ImagineTilescustomizableproductsanduniquecapabili-tiesmatchedwithDaltilesreachwithinthearchitectureanddesigncommunitywillallowforboth90TileLetterJuly2014 CTEFCertiedTileInstallerseONLYTileInstallerCerticationrecognizedbythetileindustrywww.tilecareer.com864.222.2131SignatureSponsorsBostikCeramicsofItalyCoveringsCrossvilleCTDACustomBuildingProductsDaltileFloridaTileFlorimUSAJamesHardieLaticreteMAPEINTCASchluter-SystemsStonePeakTCNATECTileofSpainPlatinumSponsorsAmericanOleanCertainTeedMarazziUSAProSpecUSGHighExpectations NEWPRODUCTScompaniestocreatenewclientrelationshipsandprovideamoreadvancedoffering.ThisexclusiveagreementwillberolledoutintheIllinoisandNewJerseymarketsaswell.DaltilesNewYorkshowroomislocatedat49East21stStreetNewYorkN.Y.phone212-471-0256.NEWPRODUCTSArizonaTileshowcasesgraysandneutralsinBalsatinaandSandstonecontemporaryporcelainsandtheUrban2x12listelline.BasaltinaandSandstonerectiedporcelaintileseriesoffers24x24formatsfulltrimpackagesanda2x2mosaic.Bothofthesefeaturethepopulargrayandtaupeshadesseentodayincabinetryonwallsandoncountertops.Basaltinawhichcomesinmatteandsemi-polishednishesalsooffersa12x24sizeaswellasastackproductthataddsanelegantandmodernsimplicitytoanyback-splashdesign.Sandstonecomesinfourneutralhuesincludingwhiteinbothmatteandpolishedn-ishes.Visitwww.arizonatile.comorgettheArizonaTileappattheAppStoreorGooglePlay.BostikInc.offersaHeatStepFloorWarmingvideotoeducateviewersonthesystemsattributes.Thisve-minutevideoisavail-ableonlineviahttpbostik-us.commarketsooringoor-warm-ing-productsnarratedbyRobertWilliamsBostiksConsumerandConstructionBusinessUnitNationalsalesmanager.HeatStepproductswhichwereintroducedayearagoareeasilyinstalledandacompletelysafealternativetoforced-airheat-ingsystemssilentlyperformingwithoutventsorductseliminat-inganyriskofpotentiallyharmfulairborneparticlesbeingcirculated.ProductsincludeHeatStepMatsandHeatStepWirerecommend-edformorecomplexroomlay-outs.Awirefaultdetectormonitorsoundsanalarmintimeforeasyrepairofanydamagedwiresdur-inginstallation.Offeredwithener-gy-savingprogrammableandbasicthermostatcontrolsallHeatStepMatandHeatStepWireproductsaremadeintheUnitedStatesandareofferedwitha10-yearlimitedwarranty.www.bostik-us.com.CustomBuildingProductsannouncesthatitsRedGardCrackBalsatinafromArizonaTile.92TileLetterJuly2014 NEWPRODUCTSPreventionandWaterproofingMembranehasbecomethetileandstoneindus-trysrstliquidwaterproofingmembranetopassnewindustrystandardsforsteamshowersthenewASTMStandardE96ProcedureEasnotedintheTCNAHandbookDetailsSR613andSR614.Asalow-permwaterproongmem-braneforcontinuoususeintheseenvironmentsRedGardpreventsmoisturefromintrudingintoanddamagingwallcavitiesandadja-centspaces.Thisconvenientliq-uid-appliedsolutionprovidesaseamlesswaterproofbarrierthatalsoreducescracktransmissionintileandstoneoors.Theproductisalsodesignedforbothinte-riorandexteriorsubstratessuchasconcretecementbackerboardsandexterior-gradeplywood.WhenRedGardCrackPreventionandWaterproongMembraneisusedaspartofaqualifyingsystemofCUSTOMproductsthetileinstal-lationcanqualifyforuptoalife-timesystemwarrantythatcoversthecostofreplacinginstallationmaterialstileandlabor.www.custombuildingproducts.comFloridaTileintroducesthePietraArtPebblesproductlinethatevokeschildhoodmemoriesofwadinginpondsandstreamsthefeelofthesmoothstonesbeneathyourfeet.Thisnewcollectionofpebblemosaicsistrulyauniqueproductwitheachtilehandmadebyhighlytrainedartisans.Thesmoothnaturalstonesareofferedinbothroundandatsurfacesina12x12sizeandareperfectlysuitableforoorandwallinstal-lations.Decorativetrimoptionsareavailableina6x12roundversionanda4x12standingpattern.www.oridatile.comEmsersconfettiporcelainmosaicseriesboastseightblendsand24mosaicsallinabeautifulmoderndesign.ThisseriescanbePietraArtPebblesfromFloridaTile.94TileLetterJuly2014 CauseCureprevention20142015referenCemanualNationalTileContractorsAssociationproblemCharaCteristiCsAdditionalcopiescanbeorderedbyvisitingoursecurewebsitehttpsstore.tile-assn.comContractorMembers4.99eachshAssociateMembers14.99eachshNon-members19.99eachshOnSaleNOWAllcurrentNTCAMembersreceiveaFREEcopyofthe20142015NTCAReferenceManual NEWPRODUCTSusedonitsowntomakeastate-mentinakitchenorbathroomsetting.Itcanalsobecombinedwithnaturalstoneorporcelaintileforadecorativeandcoordinatingaccent.confettiisavailableinPennyRoundMosaicandMosaicBlendson12x12meshandOvalMosaicandMosaicBlendson12x12mesh.www.emser.comBellavitaTilealeaderindesignandinnovationfortheNorthAmericantileindustrynowoffersitsnewhighdenitionporcelaincollectionArchetype.Thislineoffersdiverseinspirationfromhand-woventextilesworkedancienttim-bersandantiquepatinasofnaturalstoneemployinghigh-denitioninkjettechnologyincollabora-tionwithaleadingItaliandesignhouseincorporatingdynamicmoldsmono-caliberrecticationandinnovativesurfaceglazesandfrits.Offeredinmodular24x2412x24and12x12formatsforspaceslargeandsmalltheArchetypeCollectionofferslimitlessdesignpossibilitiesinfourcolorsforcommercialorresidentialprojects.www.bellavitatile.comTesorolaunchestheAequaseriesofrectiedlargeformatcolor-bodyporcelainplankthatreplicatesnatu-rallyagedreclaimedwoodplanksthroughdigitalprintingtechnology.Thisrichwarmwoodlookcomesinvecolorsin12x48durablepor-celaintiles.FossilWoodbyTesorooffersadramatichighlypatternedlookoffossilizedwoodinthreecol-orsAvioGreyNaturalDarkGreyAequabyTesoro96TileLetterJuly2014 NEWPRODUCTStellthemyousawitinandWhiteand12x24formatwithcoordinating3x24bullnose.EachpieceoftheFossilWoodseriesdisplaysuniqueknotsandnaturalfossilizedformationsthatareinher-entcharacteristicsofnaturalfossil-izedwood.www.iwttesoro.comCertainTeedGypsumoffersDiamondbackGlasRocTileBackerforoorandcountertopapplications.Reinforcedwithembeddedglassmatsforaddedstrengthmoistureandmoldresistanceitfeaturesapatent-pendingpolymercoatingwithauniquetexturedsurfacethatcreatesastrongbondreducingtileslippageduringinstallation.Thenew14DiamondbackisdesignedtomeetASTMC627RobinsonFloorTestrequirementsforuseasanunderlayment.Itweighs40lessthantraditionalcementboardsandiseasytohandlecutandinstallsav-inginstallersvaluabletimeinbath-roomkitchenandhigh-moistureareainstallationsinresidentialandlightcommercialsettings.Availableinstandard3x5and4x4sizesityieldsthebestlevelofmoldresis-tancescore10.GREENGUARDChildrenSchoolsSMcertiedwithalimitedlifetimewarrantyforresi-dentialapplicationsandalimited20-yearwarrantyforcommercialapplications.Diamondbackisalsoofferedin12and58thicknessesforuseinwallandceilingapplica-tions.www.certainteed.comgypsum.ImolaCeramicaintroducesCreativeConcreteanewfull-bodyporcelaintilecollectionthatresem-blesauthentichand-nishedcon-cretetextures.Availableinveneu-tralcolorsthisdurablefull-bodyporcelaintileisperfectforareaswithlighttoheavytrafcandcanbeusedinsideoroutsideforoorsorwalls.ItincludesdecorsandImolaCeramicasrsthexagon-shapedfor-mat.Traditionalsquaresizesrangefrom18x18upto36x36andrectangularsizesare12x24.GreenSquaredCertiedCreativeConcretecontributestoLEEDpoints.www.imolaceramica.com AlphaProfessionalTools....................................73ArdexAmericas.........................................65BarwaltToolCompany.....................................33Bellota................................................89BenoJ.GundlachCompany.................................60BestTile...............................................83CeramicTileEducationFoundation.............................91CeramicToolCompany....................................68CrossvilleInc...........................................79CustomBuildingProducts...................................47Dal-TileCorporation.......................................11DuPont...............................................57DuralUSA.............................................49EDCOInc..............................................38EGSEasyheat...........................................87EmserTile.............................................27FinPanInc..........................................54-55InnovisCorporation.......................................81JosephLundgrenConsulting..................................46LackmondProductsInc.....................................15LATICRETEInternationalInc..................................19LATICRETEInternationalInc...........................centerspreadMAPEI...................................insidefrontcover1MAPEI................................................39MKDiamondProductsInc...................................13MLTSystems............................................29MasterHeat.........................................62-63MerkreteSystems......................outsidefrontandbackcoversMerkreteSystems..................................2552-53MiracleSealantsAbrasives.................................3NACProductsInc........................................67NobleCompany.........................................71PearlAbrasives...........................................5ProSpec............................................3537QEPCo.Inc.............................................7RegentStoneProducts.....................................85SGMInc..............................................69SawmasterDiamondToolsInc................................93Schluter-Systems.........................................77SlipGrip..............................................36SlipGuardSystems.......................................14TI-ProBoard.............................................31TexRite................................................17TileCouncilofNorthAmerica................................75TileWareProductsLLC.....................................61USGCorporation.........................100insidebackcoverUniversityofCeramicTileandStone............................82ADVERTISERSINDEX98TileLetterJuly2014 601939-2071www.tile-assn.comWhatisaFiveStarcontractorTheNationalTileContractorsAssociationFive-StarProgramwascreatedbytheBoardofDirectorsasawaytorecognizecompaniesinourassociationwithaproventrackrecordofexcellenceinourtrade.WhychooseaFiveStarcontractorThisselectgrouphasdocumentedtheircommitmenttoqualitytileinstallationswithRecommendationsfromcustomers.Recommendationsfromsuppliersandpeers.Participatingincontinuingeducationandtrainingprograms.Anactivesafetyprogram.Takingpartineducationalseminarsandevents.ActivemembershipwithNTCA.WhereFiveStarsMeet.Themostprestigiousprojectsrequiretop-levelbusinessesAddtheNTCAFiveStarlogotoyouralreadystronglistofcredentials.Withthisprogramnotonlywillyouhaveascendedtoanotherhighlevelofprofessionalismyourcompanywillbecomeevenmorefocal.Thatmeansmorepotentialtop-levelbusinessforyou USGTileFlooringSolutions2014USGCorporationandoritsaliates.Allrightsreserved.ThetrademarksUSGDUROCKFIBEROCKITSYOURWORLD.BUILDIT.THEUSGLOGOandrelatedmarksaretrademarksofUSGCorporationoritsaliates. YOUREMADEBYTHECHOICESYOUMAKE.Theproductsyouinstallarewhatyourreputationstandson.WithourportfolioofUSGDurockandFiberockBrandsourcommitmenttoperformanceandinnovationdeliverstheunderlyingcondencethatyourperfectnishstaysthatway.usg.comtileandooringBackerboardsShowerSystemMembranesFloorPrepAccessories