Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
Page 61
Page 62
Page 63
Page 64
Page 65
Page 66
Page 67
Page 68
Page 69
Page 70
Page 71
Page 72
Page 73
Page 74
Page 75
Page 76
Page 77
Page 78
Page 79
Page 80
Page 81
Page 82
Page 83
Page 84
Page 85
Page 86
Page 87
Page 88
Page 89
Page 90
Page 91
Page 92
Page 93
Page 94
Page 95
Page 96
Page 97
Page 98
Page 99
Page 100
Page 101
Page 102
Page 103
Page 104
Page 105
Page 106
Page 107
Page 108
Page 109
Page 110
Page 111
Page 112
Page 113
Page 114
Page 115
Page 116
Page 117
Page 118
Page 119
Page 120
Page 121
Page 122
Page 123
Page 124
Page 125
Page 126
Page 127
Page 128
NationalTileContractorsAssociationwww.tileletter.comJanuary2015ONTHECOVERMAPEICorporationSuburbanChicagomallgetsachicnewlookEconomicoutlook2015RecordcrowdsattendTotalSolutionsPlusThinTileCaseStudyLarge-formatthinporcelaintilemakesthegradeatthreeTexasschools 800938-7925-OPEN7DAYSAWEEKSerOUR22000SQ.FT.SHOWROOMISLOCATEDAT520S.FrontStreet-SeattleWA98108MasterWholesaleisanauthorizedreselleroftheseandmanymorequalitybrandsskut-bl_proCycloneWetCoreBitVacuumbraisedside-protectioncorebit.Availablein7sizesfrom1to2.1-1459.951-3866.95CycloneWetDryTurboBitAggressiveT-segmentturborimdesignedforspeedanddurability.Withsideprotection.1-1468.501-3874.50CycloneUltra4PadsThehighestqualitydiamondresinwetpadDiamaxmakes.Grits50toblackorwhitebuff.9.95DryfexIIPolishingDiscsSameprofessionalresultsbutmoreaffordablethanDryexI.9gritchoicesfrom60-5000.20.95CycloneWetDryCoreBitsT-segmentincreasesdurabilityandminimizessegmentloss.Sizes1-2341-1464.501-3869.50HurricaneTurboCupWheelLightweightprofessionalcupwheelforaneconomicalprice.Coarsemediumorne.Size442.95t-pol_dry2t-pol_spdt-cup_hcwt-core_d1diamax_wet_coret-core_ttBIGSAVINGSONDIAMAXDIAMONDPADSCORE ONLINEWWW.MASTERWHOLESALE.COMMostproductsshipforfreeonordersover49vingprofessionalsintheheartofSeattlesGeorgetownindustrialdistrictsince1993EMAILUSATSALESMASTERWHOLESALE.COMSEATTLEAREA206767-6771skut-bl_proiiskut-bl_pdia005ecCyclonePorcelainTileNewimprovedrimforevenlesschippingonallsurfaces.Thickcenterhubforstability.528.951048.95StormGraniteTurboSoftbondedforfastcuttingonhardsurfacestheStormareagreateconomicaldiamondblades.4.512.95HurricaneContourBladeVeryopenbondforfreecuttingonveryhardsurfaces.Perfectbalanceensuressmoothentry.567.95CycloneGraniteTurboThe1sellingturbobladeinAmericaExtremelycleanandsharpprecisioncutsforlesschipping.4.526.50CycloneTurboBladewithSideProtectionSideSegmentsassuresfastcuttingandpreventsbladefrombinding.529.95749.95Cyclone10TileBladeVersatilebladethatcutsgranitemarbleporcelainandceramictilewithminimalchipping.53.95t-blade_tbpt-blade_ctbht-blade_stbt-blade_csr100t-blade_sstbt-blade_tbsITSGRINDINGCUPSANDTILESTONEBLADES newsyouneedtoknowDedicatedtoeducationandindustryserviceFeatureStory30Inthisissue...38Economicoutlook2015BySeanP.BoyledirectorofmarketingandproductmanagementLATICRETEInternational52QualiedLaborThreeoutoffourCertiedTileInstallersinBrevardCountyFla.arewithStudioTileandStoneByTerrynRutford70ThinTileCaseStudyLarge-formatthinporcelaintilemakesthegradeatthreeTexasschools78RecordcrowdsattendTotalSolutionsPlusByLesleyGoddin92BytheBook2015TCNAHandbookredenesmedium-bedmortartodry-setmortarforlargeandheavytileforgreateraccuracyinspecicationsByBeverlyAndrewsProSpecfeaturestoryMAPEICorporationSuburbanChicagomallgetsachicnewlookNewownersupdatemalltoenhanceshoppingenvironmenttileletter.comONLINENOW93728052January20152TileLetterJanuary2015 888-512-7339www.ardexamericas.comREVOLTWEDESERVEFULLERJOINTSCONSISTENTCOLORSandeasiertoinstallgroutsGetOutofTheGroutDepressionJointheARDEXRevolutionNowARDEXFLRapidSetFlexibleSandedGroutARDEXWAEpoxyGroutandAdhesiveARDEXFG-CMICROTECUnsandedFloorWallGroutARDEXFHSandedFloorandWallGroutARDEXREVOLUTIONARYGROUTSEasiertoinstallExcellentcolorconsistencyFullergroutjointsOutstandingstainresistance THEOFFICIALPUBLICATIONOFTHENATIONALTILECONTRACTORSASSOCIATIONBARTA.BETTIGApublisherbarttile-assn.comLESLEYA.GODDINeditorlesleytile-assn.comMICHELLECHAPMANartdirectoradvertisingsalesmichelletile-assn.comMARYSHAW-OLSONadvertisingsalesmarytile-assn.comMailingAddressP.O.Box13629JacksonMS39236U.S.A.ShippingAddress626LakelandEastDriveJacksonMS39232Tel601-939-2071Fax601-932-6117Websitewww.tileletter.comwww.tile-assn.comDepartments6Welcomenewmembers8NTCATileStoneWorkshops12Editorsletter14Presidentsletter18Industrycalendar201522AsktheExpertsSponsoredbyLATICRETEInternationalInc.26BusinessTipConstructionemploymentswellsin228metroareasSponsoredbyMAPEICorporation44TechTalkFollowdirectionsnotintuitionforbestresultswithtodaysmortarsByLesleyGoddinSponsoredbyTECH.B.FullerConstructionProducts58FiveStarContractorSpotlightVisaliaCeramicTileSponsoredbyCustomBuildingProducts96NTCABenetsBox98HelpingHandsDavidAllenCompanydonatessixloadsofooring100NTCANews106FacesintheNews106IndustryNews116NewProducts124AdvertisersIndexTheNationalTileContractorsAssociationInc.isanequalopportunityassociationandseekstoincludequaliedindividualsandbusinessesinallphasesofitsactivities.TheNationalTileContractorsAssociationInc.doesnotdiscrimi-nateonthebasisofracecolorreligionagesexsexualorientationnationaloriginveteranstatusordisability.TheNationalTileContractorsAssociationInc.seeksopportunitiestoincludethesegroupsinitsprogramsandactivities.TileLetterisafreesubscriptiontothetilestoneandalliedproductsindustries.Tosubscribevisitwww.tileletter.com-clickonAdvertisersSubscribers-clickonSubscribe.Tomakeaddresschangesorunsubscribepleasesendanemailtowebmastertile-assn.com.TILELETTEREDITORIALPOLICYTileLetteristheofcialpublicationoftheNationalTileContractorsAssociationInc.NTCA.TileLetterprovidesamediumforexpressingviewsandopinionswithoutapprovingdisapprovingorguaranteeingthevalidityoraccuracyofanydataclaimoropinionappearingunderabylineorobtainedorquotedfromanacknowledgedsource.StatementsoffactandopinionaremadeontheresponsibilityoftheauthorsaloneanddonotimplyanopinionorreecttheofcialpositionofNTCA.NTCAwouldnotbepossiblewith-outthededicatedserviceofourboardandcommitteemembersandregionalandstatedirectors.Meetthesededicatedvolunteersbyvisit-ingwww.tile-assn.comandclickingonAboutUs.Youcanalsondinfor-mationandacontinuallyupdatedlistofFiveStarContractorsatwww.tile-assn.comclickonFindaTileContractororConsultant.4TileLetterJanuary2015 BusinessBelongsHereRegisterforfreecoverings.comUseVIPcodeATL5OrlandoApril14-172015Youhaveapassionfortileandstone.Yourrelationshipsandpartnershipsarewhatkeepyourcompanycompetitiveandtrusted.Yourabilitytostrategizeandcollaboratedeliversresults.Meetingandlearningfromtheindustrysmostsuccessfulmindsenablesyoutogrowyourbusiness.With1000exhibitorsfrom40countriesfreebusiness-buildingsessionsandendlessopportunitiesforlastingconnectionsCoveringsisthelargestgatheringofpassionateandknowledgeabletileandstoneexpertsinNorthAmerica.Youbelonghere.YoubelongatCoverings. ThesemembersrecentlyjoinedNTCAPleasetaketheopportunitytowelcomethoseinyourregiontotheNTCAfamilyWELCOMENEWMEMBERSCONTRACTORMEMBERSJRTileInc.ErinAlbrecht210-349-8145SanAntonioTXjrtile.eagmail.comMANUFACTURERMEMBERSStabilaInc.MichaelFraser847-488-0050SouthElginILmfraserstabila.comKBRSInc.BradPaschke912-352-0442HardeevilleGAbradkbrsinc.comForinformationaboutjoiningNTCAvisitthewebsiteatwww.tile-assn.comcontactJimOlsonat601-939-2071oremailhimatjimtile-assn.com.StoneSealerwithStoneSealerwithourproprietaryHybridBlendTechnologyofferstheperformanceandbenefitsofasolventbasedsealerwiththeease-of-useandsafetyprofileofawaterbasedsealer.CanbeappliedimmediatelyaftergroutingnoreturntripFullpenetratingsealerwithunrivaledstainprotection.Lowodorandnon-flammable.VOCCompliant CERAMICPORCELAINGLASSMETALNATURALSTONEQUARTZ2014Dal-TileCorporationCLASSICDESIGNMEETSMODERNINSPIRATIONCottoContempofromDaltileinfusestheclassiclookofcottowithmodernelementsofcrackedcement.Thisversatiletileavailableinlargeformatsizesisrichwithcolordepthandvariance.Itssizesandcolormakeitidealforwallsoorsandpatiosperfectforextendingindoorspacestotheoutdoors.FormoreinformationonCottoContempoorotherDaltileproductsvisitdaltile.comCottoContempo.PhotofeaturesCottoContempoinWallStreetin12x24.ADivisionofMohawkIndustries NTCATileStoneWorkshopspresentedbyGeraldSloanMichaelWhistlerNTCAsTileStoneWorkshopsareagreatopportunitytostayabreastofthelatesttechniquesandsystemsfortileandstoneinstallation.WorkshopsnowincludeinformationonthemanychangesintheTCNAHandbookforCeramicGlassandStoneTileInstallationlivedemonstrationsandanopenforumateveryevent.Visitwww.tile-assn.comforaworkshopscheduleorcheckeachissueofTileLetterforupcomingeventsinyourarea.2015NTCATileStoneWorkshopsJanuary27MarazziAmericanOlean6975S.DecaturBlvd.Suite100LasVegasNV702-248-3040RogerOstendorfroger.ostendorfmarazzitile.comJanuary29Daltile5305AsheRoadBakersfeldCA661-834-6714EricAbshireeric.abshiredaltile.comFebruary10DBTile8369NW36thStreetDoralFL305-592-9340MaddyDiazmaddy_diazdbtile.comFebruary11DBTile1551NPowerlineRoadPompanoBeachFL954-979-2066MarleyKoszomarleydbtile.comFebruary12DBTile3220-45thStreetW.PalmBeachFL561-478-4242WendyReadywendydbtile.comFebruary17Daltile2900HorseshoeDr.S.Suite700NaplesFL239-643-1823MikeMatthewsmike.matthewsdaltile.comFebruary17MarazziAmericanOlean16300StaggStreetVanNuysCA818-780-1301EricPackepackmarazzitile.com8TileLetterJanuary2015 February18Daltile7360BryanDairyRd.Suite250LargoFL727-546-0833JamesRossjames.rossdaltile.comFebruary18Daltile1340S.StateCollegeBlvd.AnaheimCA714-956-7565CharlieDeCastrocdecastromarazzitile.comFebruary19Daltile2335CommercePt.Dr.Suite100LakelandFL863-510-0234WendyPrattwendy.prattdaltile.comFebruary19MarazziAmericanOlean1505DupontAve.SuiteDOntarioCA909-390-4106JoshuaEvertsjoshua.evertsdaltile.comwww.daltile.comThankyouforyoursponsorshipoftheNTCATileStoneWorkshops.TileLetterJanuary20159 PREMIUMINFLOORHEATINGSYSTEMWWW.MASTERHEAT.COM1800938-7925MasterHeatinoorheatingsystemscombineeciencywithluxury.Availableinwirewirematsandinkitform.SimplylaywireormatcoverwithmortarandinstallooringTheEasytoInstallEconomicalUltra-LowEMFSolution HappynewyearWestart2015withafreshrosterofissueshereattheTileLetterfamilyofpublications.DuetotheoverwhelmingacclaimwereceivedforlastfallsNTCAReferenceManualissuewedecidedtobringyoualarge-format8x10TECHissueofTileLetterinsummer2015.Thisissuewillkeepyouinformedinshorttechni-calarticlesaboutadvancesinproductsmaterialsandmethods.Secondwelearnedalotthroughpub-lishingourlarge-formatTADAmagazineoverthelastthreeyears.WeforgednewrelationshipswithADprofessionalsandlearnedmoreabouttheneedsofthespeci-ercommunityincludingthefactthatwhiletheycraveproductandtechnicalinformationtheydontneedyetanothermagazinetodoit.Insteadwearechan-nelingthisimportantmaterialintoanewTRENDSissueofTileLetteralush8x10formatpublicationthatwillbeavail-ableatCoverings.Itwillexplorenewproductsup-and-comingdesignstylefashionandinuencesthatwewillseeattheCoveringsshowandbeyond.TogetherwithTECHitwillgiveADprofessionalsaone-twopunchofessentialinformationtobetterequipthemforstunningandhigh-performancetileinstallations.WewillcontinuewithtwoofourtraditionalspecialissuesintheuniqueTileLetterformatbelovedbyourreaderstheCoveringsissuewhichincludesshowandtheTileLetterGreenissuewhichfocusesonsustainabilityissuescriticaltocontractorsarchitectsdesignersandspeciers.Withinourregular12monthlyissueswehavesomechangestoo.ForinstanceourFiveStarContractorSpotlightbecomesourNTCAMemberSpotlightbroadeningourcoverageofallourmemberswhilecontinuingtointroducenewFiveStarMembersastheybecomeapprovedaswearedoinginthisissuewithVisaliaTile.OurHandbookHighlightssectionalsogetsafacelift.Insteadoffocus-ingstrictlyonchangesandupdatestotheTCNAHandbookofCeramicGlassandStoneTileInstallationthenewBytheBooksectionfeaturesarticlesaboutissuesappearingintheHandbookorANSIauthoredbyindustryexperts.OurrstinstallmentbyBeverlyAndrewsofProSpecisinthisissue.The2015menuhassixtastystoriesaboutthintileandthreefeaturesthatfocusonstonedevelopments.BusinessstorieswillalsocontinueinBusinessTipauthoredinpartfromspeak-erswhodrewstanding-roomonlycrowdsatTotalSolutionsPlusandCoverings.Thesepieceswillbeashotinthearmtosuccessfulandprotablemanagementofyourbusiness.Getreadyalsoforimpas-sionedbusinessandtechnicalperspec-tivesfromournewNTCApresidentJamesWoelfelintheNTCAPresidentsLetter.Sostaytunedtotheunfoldingofthiswell-roundedrosterofprinteducationthataimstobetteryourbusiness.Andasalwaysyoursuggestionsandperspectivesaboutindustryissuesarewelcome.Justdropmealineatlesleytile-assn.com.GodblessLesleyEDITORSLETTERLesleyA.GoddinWekeepmovingforwardopeningnewdoorsanddoingnewthingsbecausewerecuriousandcuriositykeepsleadingusdownnewpaths.WaltDisney12TileLetterJanuary2015 TX-3TileSawTheTX-3featuresapatentpendingmistingsystemthatkeepsthedustdownallowingforindoorapplications.The55psimistingpumpgeneratesanextrafinewaterspraythroughtwonozzlestokeepthebladecoolduringcutting.TheAirFlowModuleprotectsthemotorfrommistduringoperation.Theinnovativemaintenancefreeguidebarsystemeliminatestheneedforregularlubrication.Thetiltingheadallows22.5and45degreemitercuts.Phone1.800.421.5830mkdiamond.com22-45-90cuttingcapabilityLargetableallowsforgreatersupportofmaterialduringallcuttingoperationsAt85lbs.theTX-3iseasytosetupandtransport.Patentpendingmistingsystemsignicantlyreducesamountofdustduringcutting GreetingsfromthegreatstateofArizonaIamhonoredtobethenewpresidentoftheNationalTileContractorsAssociationandIamcommittedtoworkingonyourbehalf.Iamproudtobeaprofessionaltilecontractor.Mypassioncentersoninstal-lationstandardsinourindustry.ForthepasteightyearsIhavebeenchairmanoftheNTCATechnicalCommittee.IamalsoavotingmemberofboththeTileCouncilofNorthAmericaTCNAandAmericanNationalStandardsInstituteANSICommittees.Workingwiththemostknowledgeablecontractorsandmanufacturersrepresentativesintheworldhasbeenarewardingexperiencebothprofessionallyandpersonally.IwillcontinuethatworkasIserveasyourpresidentforIbelievethathigherstandardsmakeusbettercontractorsandastrongerassociation.OverthenexttwoyearsmygoalistomaketheNTCAthemostimportantassociationintheceramictileindustry.Wewilldothisthroughinternationalpartnershipsanddomesticalliances.Wewilllooktothefuturecelebratethepresentandhonorourpast.IamextremelyproudoftheworkNTCAhasaccomplishedthatbenetsourprofessionandourindustry.Overthepastfewyearswehavechangedindus-trystandardsregardingdeectionlan-guagecreatednationalstonetilestan-dardsandbarrier-freeshowerstandardsandcreatedtheNTCABusinessManual.InpartnershipwiththeTileContractorsAssociationofAmericaTCAAwhichrepresentsunionlaborwewroteandpromotedqualiedlaborlanguageinnationalspecicationsandhavecre-atedtheAdvancedCerticationsforTileinstallationorACTprogram.Thispro-gramprovideshands-oncerticationforseveraltileinstallationmethods.TheNTCAmuststaycommittedtoinstalla-tionexcellencecontinuededucationandmostimportantlytrainingthenextgenerationoftileinstallers.InmypayingjobIamvicepresidentofArtcraftGraniteMarbleandTileCompanyinMesaArizona.Irepresentthethirdgen-erationinourfamilybusiness.IwouldliketothankmywifeChrisandmysonPreston.ChrisputsupwithmeandisanintegralpartofArtcraft.Sheisthestronghandthatalsoguidesourfamily.PrestonsharesmewiththeindustryandIamsoveryproudofhim.IwouldliketoalsothankmymomMaryandmydadButchforholdingdownthefortwhileIampresident.ThankyoutotheNTCAExecutiveCommitteestaffBoardofDirectorsandallmembersoftheNTCAforyourtrustinme.DanWelchthenewchair-manoftheBoardhasprovidedunwav-eringanddeterminedleadershipforthelasttwoyears.AswemoveforwardonwhatIknowwillbeanexcitingandchallengingadventureIinviteyoutorenewyourcommitmenttoourassociation.AttendameetingjoinacommitteebecomeinvolvedRespectfullyJamesWoelfelPRESIDENTSLETTERJamesWoelfel14TileLetterJanuary2015 MAKETHERITECHOICEwww.texrite.comFORYOURINSTALLATIONATALLLEVELS.PRODUCTSTHATAPPLYEASIERBONDBETTERANDLASTLONGER. FactoryAdvancedCertifedTrainingFeaturingLargeporcelainpanelsaslargeas5feetx10feetforoorcountertopandwallapplicationsbyStonepeakHiTechPorcelainwww.stonepeakceramics.combyFiandrewww.granitifandre.combyFMGwww.irisfmg.combyAriosteawww.ariostea.comWhobettercanteachthantheFactoryHowtomoveHowtoinstallWhattoolstouseWheretouseSpacesarelimited.EnrollinFactoryAdvancedCertiedTrainingtoday.Formoreinformationfactstonepeakceramics.comF.A.C.T.238PorcelainTileDriveCrossvilleTN38555 Industrycalendar2015JANUARY201520-22NAHBInternationalBuildersShowLasVegasConventionCenterLasVegasNV.www.buildersshow.com20-22KBISKitchenBathIndustryShowLasVegasConventionCenterLasVegasNV.www.kbis.com20-23TISETheInternationalSurfaceEventSURFACESStoneExpoMarmomaccTileExpoMandalayBayConventionCenterLasVegasNV.www.tisewest.com26-28CommercialConstructionandRenovationSummitMarriottBiscayneBayMiamiFL.www.ccr-summit.comFEBRUARY20152-6WorldofConcreteLasVegasConventionCenterLasVegasNV.www.theworldofconcrete.com3-6VitoriaStoneFairCarapinaPavilionEspiritoSantoBrazil.www.vitoriastonefair.com9-13CevisamaFeriaValenciaValenciaSpain.www.cevisama.feriavalencia.comcevisama-2015MARCH20156-9ChinaXiamenInternationalStoneFairXiamenInternationalConferenceandExhibitionPlaceChina.www.stonefair.org.cn3-6ExpoRevestirTransamericaExpoCenterSoPauloBrazil.www.exporevestir.com11-15AmericanMosaicSummitPhiladelphiaPA.www.americanmosaics.org.26-27CEFGACareerExpo2015SkillsUSAChampionshipsGeorgiaInternationalConventionCenterCollegeParkGA.www.cefga.orgAPRIL201514-17COVERINGS2015OrangeCountyConventionCenterOrlandoFla.www.coverings.comMAY201514-16AIA2015NationalConventionandDesignExpositionGeorgiaWorldConferenceCenterAtlantaGA.www.aiaconvention.com27-29STONETECH2015BeijingThe22ndChinaInternationalStoneProcessingEquipmentandProductsExhibitionChinaInternationalExhibitionCenterBeijingChina.www.stonetechfair.comJUNE201515-17NEOCONTheMerchandiseMartChicagoIL.www.neocon.comJULY201515-19SoutheastBuildingConferenceOrangeCountyConventionCenterOrlandoFL.www.sebcshow.com29-Aug.2SilverCityClayFestivalSilverCityNM.www.clayfestival.comSEPTEMBER201528-Oct.2CERSAIEInternationalExhibitionofCeramicTileandBathroomFurnishingsBolognaExhibitionCenterBolognaItaly.www.cersaie.iten30-Oct.3Construct2015AmericasCenterSt.LouisMO.www.constructshow.com30-Oct.3Marmomacc50thInternationalExhibitionofStoneandTechnologyVeronaItaly.www.marmomacc.comenOCTOBER201524-27TotalSolutionsPlusjointconferenceofNTCACTDATCAAandTCNAWestinSavannahHarborGolfResortSavannahGA.www.tile-assn.comNOVEMBER201518-20GreenbuildInternationalConferenceExpoWashingtonConventionCenterWashingtonD.C.www.greenbuildexpo.org.DATETBA-10thAnnualArtisanTileNorthwestHandmadeTileShowUWCenterforUrbanHorticultureSeattleWA.www.artisantilennw.org.DECEMBER2-3IIDEXCanada2015MetroTorontoConventionCenter.www.iidexcanada.com18TileLetterJanuary2015 www.schluter.com800-472-4588ConnectwithusFloorwarmingsystemshavebecomeverypopular.Heatingtiledfloorsincreasestheneedforuncouplingtopreventcrackedtilesandgrout.UseSchluter-DITRA-HEATtogetbothwarmfloorsanduncouplinginasinglelayer.Schluter-DITRA-HEATElectricfloorwarmingsystemwithintegrateduncouplingHeatinganduncouplinginasinglelayerNoself-levelersrequiredtoencapsulateheatingcablesnoneedtowaitforcuringPlacetheheatingcablesexactlywheretheyareneededwithoutclipsorfastenersCombinestheexibilityofloosecablewiththeeaseofinstallationofamatsystem120Vand240VoptionsProgrammableandnon-programmablethermostatsavailableFasterThinnerFloorWarming PROMAfeaturesafulllineofhigh-performancesurfacepreparationandtileandstoneinstallationsystems.NomatterwhattheinstallationconditiontileorstonetypeorproductivitydemandsPROMAhastherightsolutiontotyourneeds.Visitwww.proma.usorcalltoll-freeat1.866.51.PROMA77662formoreinformationonPROMAproducts.TILEANDSTONEINSTALLEDWITHPROHPXANDPROCBM2OVERCONCRETESUBSTRATEPRIMEDWITHPROSUPERPRIMEWOODFLOORINGINSTALLEDWITHPRO9000ANDPROCBM2OVERCONCRETESUBSTRATEPRIMEDWITHPROSUPERPRIME w20MORECOVERAGETHANTHEORIGINALwIsolatesshrinkagecracksinplaneupto10mm38widewCompatiblewithallpolymer-modiedthin-setmortarsandurethanewoodooringadhesiveswReducestheneedforexpensiveresurfacinge.g.epoxyoorsurfaceswProvidessound-dampeningcharacteristicswSelf-adhesivebackingforquickandeasyinstallationwFlexibleandlightweightwWhitefabricforeasysurfacemarkingwNoodorwExceedsANSIA118.12high-performancestandardswContributestoLEEDobjectivesandrequirementsIntroducingPROCBM2apremiumextremelyexiblepeelstickfabric-reinforcedcrack-isolationandsoundreductionsheetmembranefortileandstoneinstallation.10CrackIsolationjustbecamemoreFlexible. ASKTHEEXPERTSQUESTIONMyshowerisalmostcompletehavinginstalledmycementboardsoverawoodstructurecoveredwithplasticsheeting.Ihaveused100siliconetosealalljointsincludingthosebetweenthecementboardsandmymortarbed.Iamalsogoingtowaterproofallthecementboardswithawaterproongmem-brane.IknowImsupposedtouselatexthinsetfortheoor.WhatkindofmortardoIusetoinstallthetilesonthewallsofmyshow-erAspertheTCNAImsupposedtouselatexthinsetforthewallsaswellbutatiledealerIworkwithhastoldmethatIcantuselatex-modiedthinsetformywallsbecauseitwilltakethreemonthstocureonaccountoftheplasticIputonmywoodstructure.Iwouldbemuchobligedforyourhelp.Thankyou.ANSWERYourtiledealerismisinformed.Yourwaterproongmembranewouldbeevenlesspermeablethantheplasticwhichhasholesinitfromfasteningtheboard.Thereistruththatalongerdryingperiodisrequiredwheninstallingtilewithlatexoverawaterproofmembrane.Thethinsetwilluseaboutathirdofthewaterformixingthethinsetingrowingacementmatrixtherestwillhavetoevaporatethroughthegroutjoints.Leavethejointsopenafewdaysbeforegroutingandyouwillbene.Cementgroutisporousandwillallowanyresidualmoisturetopassifneeded.DavidM.GobisCTCCSICeramicTileConsultantQUESTIONThankyouforyourreplyonthelatexthinsetIjustdidntknowwhoelsetoturntoandwasgettingexhaustedwiththedifferentinputIwasgettingfrommytilesuppliers.InthesameveinshouldIwaitthreemonthstoinstallglassdoorsonmycurbtilesNotthatImindifIhavetowaitIwill.FurthermoreifIhavetowaitweekstogroutIwontmindeither.AtthispointbeingsoclosetonishingIdontwanttomessupanything.ANSWERWhatwasthereasonforwaitingthreemonthsontheshowerdoorSponsoredbyThismonthsconversationisbetweenaknowledge-ablefemaledo-it-yourselftilesetterandDaveGobisCTCCSICeramicTileConsultant.Itillustratesthevastamountofmisinformationthatspassingasexpertiseatpoint-of-sale.Itsaclassictaleofbuyerbewareandknow-your-stuff.22TileLetterJanuary2015 Haveneverheardanythingremote-lyclosetothat.Biggestthingistonotpuncturethewaterproofng.Ifyoucouldletthetilesetupforaweekto10daysthatwouldbegoodenough.DavidM.GobisCTCCSICeramicTileConsultantQUESTIONYouvejustansweredallmyquestions.Thethree-monthcuretimewastoldtomebyoneofthetwotilestoresIboughtmytilesfrom.BasedonthatinformationIstartedaskingmyselfabouttheglassshowerdoorsonthecurb.SuchisthenightmareofhavingnoexperienceThankyousomuchforyourpromptanswers.Haveagreatone.ANSWERThemisinformationoutthereisabundant.Itssadthatpeopleknowsolittleabouttheirchosenlineofwork.Itcertainlykeepsmebusybutitsahardwaytomakealivingwhenallyouselliswhatyouknow.ThetilesetterIwaswithwhenIgotyourthree-monthemailchuckledandsaidsome-thingaboutaknucklehead.--GoodLuckDaveQUESTIONIvebeendoingmyowntileworkfor20yearsbuthadneverunder-takenashowerfromdrainpipetoshowerhead.Itbecamecleartomeaswellthatmisinforma-STRATA_MATisahigh-performanceuncouplingmatforuseunderceramictileandstoneinstallations.Theuniquedesignprovidesforanenhancedmechanicalbondoftheadhe-sivemortarandfasterdryingofthemortarallowingforshort-ertimetogrout.Specifcallydesignedforusewithbothmodifedandunmodifedmor-tarsSTRATA_MATallowsfortheproperadhesivemortartobeusedwithporcelainorlargeformattilesandstone.www.laticrete.comASKTHEEXPERTSTileLetterJanuary201523 tionwasrampantevenamongsttheprofessionalsshowinghowtodoitonYouTube.IcouldnotgetproperinstructionsontheinternetorYouTubeuntilIgotholdoftheANSIcodeandtheTCNAinstruc-tions.Evenifyoudodecidetofol-lowthecodeasIdecidedtodomoststoresdontknowthecodeandordontfollowitwhichhasmademyprojectthatmuchmoredifcultasproductsarenotalwaysavailable.IfeellikeImspeakingaforeignlanguagetothesepeople.YoushouldveseenthehardwarestorerepswhenIaskedforwetsand.Nottomentionthatsomeoftheserepshavetriedtosellmegyp-sumorthincementboards38formyshowerwalls.OneoftheserepsatabigboxstoreactuallytoldmewithOateypanlinerpackageinhandthatIdidnthavetodoamortarbedafterputtingmyPVCpanlineronmypre-pitchIcouldputthetilesdirectlyonmyPVCpanlinerandsavemyselfthetroubleofdoingamortarbed.HeevensaidwithcertaintythatthiswasuptocodeafterItoldhimitwasnt.Tellyourtilesetterthatheisrightknuckleheaditis.NowallIhavetodoisgobacktotheknuckleheadandputinaspecialorderformylatexthinsetbecausetheydontcarrytheseproductsintheirstockroom.AgainDavemuchobliged.IwillsleepbettertonightknowingthatInowhavetheproperinformation.ASKTHEEXPERTSEarnMoreJobsEarnMoreMoneyandAvoidProblemsGetYourInstallersITSVerifiedTheTileInstallerThin-SetStandardsITSVerificationCertificateisawardedbytheUniversityofCeramicTileandStoneUofCTSandendorsedbytileandfloorcoveringassociationsinNorthAmerica.Tileinstallerswhosuccessfullycompletethis4-houronlinecoursethatteachesindustrystandardsandmethodsforadheredthin-setapplicationswillearntheITSCertificate.TheITSCertificatewillgiveyoucredibilitywithyourcustomersandwillenableyoutoearnmorejobsmakemoremoneyandavoidcostlyfailures.Coursematerialteachesindustrystandardsforthin-setinstallationapplicationsincludinghowtoinspectandpreparesubstratesthin-setmethodsandworkmanshiprequirements.TheITSonlinecourseisavailableinEnglishandinSpanish.AdditionalonlinetileandstonecoursesareavailablefromourwebsiteUnderstandingtheBasicsofCeramicTileandUnderstandingtheBasicsofNaturalStoneUofCTSstrainingcoursesareidealforinstallersarchitectssalespeopledesignersoranyoneinterestedintileandstone.infoUofCTS.orgwww.UofCTS.org866669-1550Only150pertuition247InternetAccessNoTravelExpensesNoLostProductivityCertificateIssuedVolumediscountsavailable.MembershipdiscountsavailablethroughCTDATTMACandWFCA.24TileLetterJanuary2015 GloballyProvenConstructionSolutionswww.laticrete.coml1.800.243.4788nAmulti-usepolymerfortiedadhesivedesignedFOREXTRALARGETILEnSuperiorverticalnon-sagperformancenExceedsANSIA118.15andA118.11nExceptionalthin-bedandnon-slumpmediumbedqualitiesforhorizontalinstallations4-XLTSnapformoreinformation.SeeDataSheet230.10forcompletewarrantyinformation.2014LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.A-5694-1214SmoothereasiertotrowelWarranty10YEARIMPROVEDNEW sponsoredbyBUSINESSTIPConstructionemploymentexpandedin228metroareasdeclinedin64andwasstagnantin47betweenOctober2013andOctober2014accordingtoanewanalysisoffederalemploymentdatareleasedinDecember2014bytheAssociatedGeneralContractorsofAmerica.Associationofcialssaidtheconstructionjobgainscomeasnewfederalguresshowyear-over-yeargrowthinconstructionspendingandmanyrmsreportimpactsfromgrowingshortagesofqualiedworkers.Evenasanumberofmarketscontinuetostrugglewithdeclin-ingconstructiondemandandemploymentmostmetroareasareaddingconstructionjobsastheindustryslowlyrecoverssaidKenSimonsonchiefeconomistfortheassociation.Asspendingoncon-structioncontinuestoclimbmoreandmorermswillstrugglewiththeimpactsofalabormarketthatisnotkeepingpacewithdemand.Houston-SugarLand-BaytownTexasaddedthelargestnum-berofconstructionjobsinthepastyear12900jobs7fol-lowedbyDallas-Plano-IrvingTexas11000jobs9Chicago-Joliet-NapervilleIll.9200jobs7andSeattle-Bellevue-EverettWash.8300jobs11.Thelarg-estpercentagegainsoccurredinPascagoulaMiss.281800jobsTerreHauteInd.241000jobsCleveland-Elyria-MentorOhio217800jobsClevelandTenn.19300jobsandFargoN.D.-Minn.191700jobs.ThelargestjoblossesfromOctober2013toOctober2014wereinBethesda-Rockville-FrederickMd.-4500jobs-14followedbyEdison-NewBrunswickN.J.-3000jobs-7GaryInd.-2800jobs-15andConstructionemploymentswellsin228metroareasInreportsfromtheAssociatedGeneralContractorsofAmericagoodnewscontinuesforconstructionemploymentwithconstructionemploy-mentgrowingin228metroareas.Thereportalsoemphasizestheneedforqualiedworkerstoanswerthedemandasconstructiongrows.InadditionanewbillpassedbytheHousewillallowemployersandemployeestoprotectretirementbenets.Detailsfollow.26TileLetterJanuary2015 TheShowerPerfectInstallationSystemsfortub-to-showerbath-roomremodelingprojectsintro-ducedtothemarketbyMAPEIhavetwodistinctadvantagesThetwo-panelpre-slopedpantodraineliminatestheneedfortheeld-oatedslopetodrainanditiseasiertoinstallthansingle-componentpans.Thepatentedlinear-drainassemblymadeofdurablePVCincludesextenderstoaccommo-datewall-to-wallshowerinstal-lationfrom26to32inwidth.TwoShowerPerfectInstallationKitsareavailabletofacilitatetheuseofliquid-membraneorsheet-mem-branewater-proongoftheshowercompart-ment.Thelineardrainassemblyissoldsepa-ratelyasitcanalsobeusedinatraditionalmud-bedshowerinstallation.www.mapei.comPutnam-Rockland-WestchesterN.Y.-2200jobs-7.ThelargestpercentagedeclineforthepastyearwasinSteubenville-WeirtonOhio-W.V.-36-800jobsfollowedbyFondduLacWis.-15-400jobsGaryInd.andBethesda-Rockville-FrederickMd.Associationofcialsnotedthatnewly-releasedfederalguresshowconstructionspendingincreasedby3.3betweenOctober2013andOctober2014asdemandforresidentialconstructionandotherprivate-sectorsegmentsslowlyexpands.Evenpublic-sectorcon-structionspendingexperiencedanall-too-rareincreasebetweenSeptemberandOctober.Atthesametime83ofrmsreporttroublendingqualiedworkerswhichislimitingcompetitionandforcingmanyrmstochangethewaytheyoperate.Insteadofcapitalizingontheemergingrecoverymanyrmsinsteadarestrugglingtondquali-edworkerstolltheirconstructioncrewssaidStephenE.Sandherrtheassociationschiefexecutiveofcer.Itistimetorethinkoureducationalprioritieswhenwehavetoomanyunemployedmenandwomenwholacktheskillstoearnthekindofabove-averagewagesconstructionworkaffords.House-passedspendingbillprotectsretirementbeneftsInadditionSandherrrecentlyreleasedthefollowingstatementBUSINESSTIPTileLetterJanuary201527 regardingpassageintheHouseofRepresentativeofaOmnibusSpendingbillthatincludedaseriesofassociation-backedreformsdesignedtoallowemployersandemployeestoprotectandimprovemulti-employerretirementprogramsTheHouseswisedecisiontoincludeaseriesofmulti-employerpensionreformsinthebroaderspendingbillwillprotectretireebenetshelpkeepthousandsofemployerscompetitiveandensurethatthebroadereconomycontinuestobenetfromthebillionsofdol-larsthatpensionfundsinvesteachyear.Themostimportantaspectofthesenewreformmeasuresisthattheynallyprovideemployersandemployeeswiththeexibil-itytovoluntarilyacttoshoreupmulti-employerretirementplans.Withoutthesenewmeasuresthousandsofretireeswouldlikelyhavebeenforcedtoacceptthesavagecutstotheirretirementben-etsthatcomewhenthePensionBenetGuaranteeCorporationisforcedtostepin.Thisistheculmi-nationofthreeyearsofjointlaborandmanagementcooperationtoshoreuptroubledplans.TheSenateandPresidentObamamustmovequicklytoenacttheseneededreformmea-suressothatthousandsofemploy-eesandtheiremployerscanhavethetoolsneededtoprotecttheirhard-earnedinvestmentsandben-etsSandherrconcluded.BUSINESSTIP28TileLetterJanuary2015 RusticEleganceHandcraftedinLosAngelesSince1966BrickTileArchitecturalMuralsDecos310.768.8500www.artobrick.com2x8AntikUsedRed FEATURESTORYorktownCentera1.5million-square-footmalllocatedinLombardawesternsuburbofChicagowasdevelopedbyEdPehrsonin1968.Theshoppingcenterwasprivate-lyowneduntilitwasacquiredin2012byapartnershipofrealestatedevelopersKohlbergKravisRobertsCo.KKRandYTCPacicfor196million.Thenewownersinvestedanadditional18millioninrenovationsincludinganewfoodcourtthatprovidesshop-perswithmealsentertainmentandWi-Ficonnectivity.First-oorrenovationsincludedthecentercourtalargespaciousareainthecenterofthemallforpromotionsandevents.Thewideopenoorplanleadstothemainescalatorsandnatural-lightglassroofcoveringthesecondoor.Thechallengeofthisprojectwastheexistingterrazzooorsinthecen-tercourt.Traditionallytheoorswouldbetornoutandthesubstratepreparedwithepoxyproductsbeforelevelingandinstallationofthenewoorbuttheexistingter-razzooormadethisaproblemforamallthatwouldremainopenduringtherenovation.MAPEIproductsatworkonthejobsiteNoonecoulddeterminehowtheterrazzohadbeensealedandmain-tained.AsarststepBourbonTileMarbleinstallationcrewsbead-blastedtheterrazzotoremoveanysealers.BecausepatcheslikeMapecemQuickpatchdonotbondwithterrazzotheinstall-erscoveredtheareawithECOPrimGripasabondprimerandthenskimmedunevenareaswithMapecemQuickpatchwhichpro-ducedasmoothcementsubstrate.MAPEISMPrimerandMapeguardYSuburbanChicagomallgetsachicnewlookPhotoVCCUSA30TileLetterJanuary2015 2wereappliedovertheMapecemQuickpatchtoisolatecracksintheter-razzofromthetileinstal-lation.Withaproperly-pre-paredsubstratetoworkontheinstallersbegansetting8x48porce-laintileswiththelookofwoodplanksaverynewandpopulartiletrend.TheTavoleDiLegnowood-looktilewasmanufac-turedandsuppliedbyStoneSource.Some24x48porcelaintilewithatraditionaltilelookmanufacturedbyErgonandsuppliedbySpecCeramicswasusedfordecorativeaccentareas.ThetilewasgroutedwithUltracolorPlusaMAPEIpremiumsandedgroutTilesinthefoodcourtweregroutedwithUltracolorPlusandMapesilwasusedonthecontroljoints.PhotoVCCUSATileLetterJanuary201531 FEATURESTORYSuburbanChicagomallgetsachicnewlookthatreduceseforescence.Mapesilcaulkwasusedoncontroljointsinthetilework.AlargefountaininthecentercourtwasalsoremodeledbyJMTile.Halfofthefountainwastornoutandthewaterfeatureswereremovedandreplaced.Thissmall-erprojectusedMAPEIproductsaswell.Astrategicpartoftherenovationsinvolvedrelocatingthefoodcourttothesecondoorofthemallandseveralstoresweremovedtomakeroom.Mostofexistingooringwascutoutandthennewconcretewaspouredaspartofanentireretrotthatincludedplumbingforthefoodcourtkitchens.IndryareastheBourbonTilecrewsrstusedUltraplan1PluswhereverMapeguard2wasusedforcrackisola-tionovertheoldterrazzofooringandunderthenewwood-looktiles.PhotoMAPEIYorktownCenterAwaterelementwasupdatedandtiledbyJMTile.PhotoMAPEI32TileLetterJanuary2015 Thewood-looktilesonthelowerlevelandthelarge-formattilesinthefoodcourtontheupperlevelofthemallrequiredmortarsthatmettherequirementsforalargeandheavytilemortar.UltracontactwasthelogicalchoiceforBourbonTileMarblecrews.PhotoMAPEIWood-looktilewassetoverbead-blastedterrazzothatwassmoothedandleveledoutincertainareaswithMapecemQuickpatch.PhotoMAPEI necessaryasaself-levelingunder-layment.ThentheycoveredtheareawithMAPEISMPrimerandMapeguard2tofacilitatecrackisolation.InthemainfoodcourtthecrewsinstalledErgon8x2410x2412x24and24x24porcelaintilessuppliedbySpecCeramics.InthechildrensareatheyusedmoreoftheTavoleDiLegnowood-looktile.Usingthesameinstallationsystemaswasusedforthecen-tercourtthetiles15450squarefeetweresetwithUltracontactandgroutedwithUltracolorPluswhileMapesilwasusedoncontroljoints.Wetareasinthepublicrestroomsadjacenttothenewfoodcourt2800squarefeetusedthesamesurface-preparationandtile-instal-lationsystemwithoneexception.MapelasticAquaDefensewasusedforwaterproongandcrackisola-tioninplaceoftheMapeguard2.TheTavoleDiLegnowood-looktilewasalsousedontherestroomoors.Inadditiontothecentercourtandfoodcourtrenovationscol-umnsonbothupperandlowerlevelsofthemallwerewrappedinmosaictileusingUltraFlexLFTmortarandUltracolorPlusgrout.PorcelainmosaictilefromWalkerZangerwasusedonbothlevelsofthecentercourt.InthefoodcourtFEATURESTORYSuburbanChicagomallgetsachicnewlookFloorsinrestroomsnearthefoodcourtalsousedTavoleDiLegnowood-lookplanktile.PhotoVCCUSA34TileLetterJanuary2015 thecolumnswerecoveredwithacombinationof24x24porce-laintilesfromSpecCeramicsandglassmosaicsfromBisazza.OtherphasesofYorktownCenterwillbecompletedatalatertimeaspartofatotalmallrenovation.BourbonTileandMAPEIlookfor-wardtoenhancingtheatmosphereforshoppersthroughoutthemall.ProductInformationPROJECTCATEGORYCommercialShoppingMallMAPEISALESREPTylerBartonPROJECTOWNERKKRYTCPacifcPartnershipMAPEIDISTRIBUTORMidAmericaTileGENERALCONTRACTORVCCUSAINSTALLERCOMPANYBourbonTileMarbleARCHITECTGenslerDesignsPHOTOGRAPHERSTylerBartonandVCCUSAPROJECTSIZE42500squarefeetMAPEIProductsUsedECOPrimGripMapecemQuickpatchMAPEISMPrimerMapeguard2MapelasticAquaDefenseUltraplan1PlusUltracontactUltraexLFTUltracolorPlusMapesilLarge-formattilesinstalledinthefoodcourt.Columnswerehighlightedwithlarge-formattilesandBisazzamosaicsinstalledwithUltrafexLFTPhotoVCCUSA.FEATURESTORYSuburbanChicagomallgetsachicnewlook36TileLetterJanuary2015 MADEINAMERICA Afteraratherperplexingyearwithvariousmixedsignalsinconstruc-tiontheresgoodnewsonthehori-zonforboththeresidentialandnon-residentialsectors.Thefollow-ingarticleprovidesabriefsummaryoftheoutlookofbothmarketsandconcludeswithanestimateoftileconsumptionfor2015.Ed.notethismaterialwasorigi-nallypresentedatTotalSolutionsPlusSanAntonioinOctober2014TheresidentialmarketTheresidentialmarketplaysasignifcantroleintileconsumptionandisakeybarom-etertotheoveralleconomy.Overthepastseveralyearstheresidentialmar-kethasreboundedfromthedepthsoftherecessionanddespiteasmallhic-cupinearly2014ispoisedforamulti-yearrunofsustainedgrowth.NewhousingstartsThegoodnewsisthatallkeyindicatorsareinagreementthatnewhous-ingiscontinuingitsrecoveryinto2015andbeyond.2014witnessedadropinforecastsforhousingstartsmainlyduetobadweath-erearlyintheyearandaslightincreaseininterestrates.Althoughstillwellshortoftheapproximate1.7millionannualnewhousingstartsseenin20052015newtotalhousingstartsareproject-edtoexceed1159000unitsanincreaseof17fromthepreviousyearaccordingtotheNAHB.BySeanP.BoyledirectorofmarketingandproductmanagementLATICRETEInternationalInc.ECONOMICOUTLOOK2015U.S.NewHousingStartsSourceNAHB-October2014-200400600800100012001400160020072008200920102011201220132014F2015F38TileLetterJanuary2015 ProlevelingSystemisarevolutionaryandeconomi-calsolutionthatfacilitatesandexpeditestheinstal-lationprocesswithtwoelementslevelersandcaps.Acompleterangeoflevelersavailablein1mm1322mm332and3mm18forsurfacesrangingfrom3mm18to40mm1-916inthickness.Rotatingcapappliesaverticalpressureonthejointofthetile.Thisallowsforinniteadjust-mentswithoutmovementandorjointwidening.REMOVERxedonadrillallowstoremovelevelersfromcapscounterclockwiseToolsforGraniteMarbleEngineeredStoneTileStoneRestorationandConcretePolishing800-624-8210www.regentistore.comSamedayshippingforordersplacedbefore630pmESTWhenshippingFEDEXwithinthecontiguousUnitedStates.NewFlatRateTwoDaysorLessAnywhere12.95ForShipments30lbs.orlessFOROnlywhenshippingwithour2dayUSAprogramNOWOPEN8AMTO8PMESTComeSeeUsStonexpoVegas-BOOTHB5782dayUSAprogramexcludesHawaiiAlaskaPuertoRicoCanadaInternationalHazmatTruckCODandDropShipments. Newhousingstartsplayasigni-cantroleintheoverallhealthoftheeconomyduetothecontributiontoGDPandemploymentplustheyaccountforalargeportionoftileandstoneconsumption.Althoughtherehasbeenaslightincreaseininterestratestheystillremainatlowlevels.Combinedwithadecliningunemploymentrateandastablelevelofinventoryofunsoldhomescondenceishighthatthemarketwillachievetheforecastedstarts.ResidentialremodelingRemodelingistheotherandlargersideoftheresidentialmarketplaceandithascarriedthesegmentoverthepastfewyears.Existinghomesalepriceshaverisenover8in2015whichhasdampenedslightlythetotalnumberofsalesofexistinghomes.Howeveraccord-ingtotheLeadingIndicatorforRemodelingActivityissuedbytheJointCenterforHousingStudiesofHarvardUniversityremodelingspendingwillstillincreasein2015versus2014albeitataslightlyslowerratethan2014.Thesamemacroeconomicfactorshelpingdrivethegrowthinnewhousingstartsplayasignicantroleinremodeling.Risinghomevaluesaswehaveseenoverthepast16monthshaveallowedhomeown-erstotakeouthome-equityloanstoremodelakitchenorbathroomthusdrivingdemandacrossallaspectsofconstructionespeciallyfornewtileorstoneooringOverallweforecasttheresiden-tialmarkettoaccountforapproxi-mately60ofalltileconsumptionintheU.S.in2015andtobethedriverofgrowthforooring.Fordealersdistributorsandprofes-sionalinstallers-thequestionofhowyourbusinessalignswiththissegmentandtheforecastedgrowthisonethatshouldbeexaminedtocapturesomeofthatshare.ThecommercialmarketTheencouragingoutlookoftheresidentialmar-ketisalsosharedinthecommer-cialsegmentwhichisforecasttoexperiencesolidgrowthin2015ofbetween8-11intermsofbothnewsquarefootvolumeandvalueover2014.ThecontinuedimprovementinLeadingIndicatorsinRemodelingActivitySourceJointCenterForHousingStudies-HarvardUniversityECONOMICOUTLOOK201540TileLetterJanuary2015 thecommercialsegmentisbeingfueledbytheoverallimprovementintheeconomyandspecical-lyincommerciallendingwheretherehasbeenacontinuedeasingofstandardsthatallowformoreofthemuch-needednancingforlargeprojects.Thegrowthprojec-tioninthecommercialsegmentissupportedbyahealthyriseindemandforcommerciallend-ingaccordingtoMcGrawHillConstructionfurtherproofandevidencethatprovidescondenceofsteadygrowthinthissegment.Lookingwithinthecommer-cialsegmenthotelofceandretailstoresarethosewiththehigherforecastgainsintermsofnewsquarefootage.Encouragingfor2015istheeducationsec-torwhichcontinuesitsgrowthin2014withforecastgrowthof8in2015.Exceptthesouthcentralregionallregionsexpecttoshowhealthygrowthinnon-residentialconstructionstarts.StatessuchasTexasNewYorkCaliforniaFloridaandPennsylvaniaareexpectedtosurgeintermsofnon-residentialconstruction.Inadditiontheconstructionmar-ketsincreaseingreenconstruc-tionpracticescontinues.Thegreenshareofcommercialconstructionexpectedin2015is4854overhalfofallnonresidentialproj-ects.Ontheresidentialsideithasincreasedsharebetween29to33soproductscontributingtoLEEDcerticationandthelikewillbeimportantconsiderationsforthetileandstoneindustry.TileconsumptionAllthecrunchingofnumbersanalyzingsegmentsevaluatingmacroandmicroeconomicfac-torsultimatelybringsustotheimpactontileandstonecon-sumption.Asmentionedear-ECONOMICOUTLOOK2015EQUIPMENTDEVELOPMENTCOMPANYINC.1-800-638-3326edcoinc.comcontrxsystems.comMANUFACTUREDPROUDLYINTHEUSAVISITEDCOWOCFEBRUARY3-6THELASVEGASCONVENTIONCENTER-BOOTHO-30648BOOTHO-3064842TileLetterJanuary2015 lier2014wassomewhatofanenigma.Residentialconstruc-tionwasbelowforecastlevelsmainlyduetoless-than-fore-castnewhousingstartshow-evertheywerestillabove2013.Commercialconstructionwasupbetween6-8over2013intermsofsquarefootage.Basedonthiswebelievetilecon-sumptiontoincreaseto2.8billionsquarefeetin2014orincreasingbetween4to6insquarefootagevolume.Basedupontheaboveforecastgrowthineachmarketwecansegmenttheceramicindustryaccord-inglyandcalculatetherespec-tiveshareinsquarefootageofeachsegmentwithanapplicablegrowthpercentagebaseduponthe2015outlook.Aconservativeestimaterangefor2015indi-catestileconsumptiongrowthofbetween5-8toapproximately3billionsquarefeet.Ofcoursethereareriskstotheaboveestimatesthatareoutofourcollectivecontrol.Interestratesweatheraswesawin2014budgetandmon-etarypolicycaninstantlyimpactforecasts.AddtothatthecomplexityandimpacttotheU.S.ofinternation-almarketsandyouhavequiteabitofdatatointerpret.Thebottomlineisthatallmajorinstitutionsthattrackandforecastconstructionactiv-ityareprojectinggrowthandthatconsensusmakesuscondentthatwearelookingfor-wardtoanexcit-ing2015.2015TileStoneConsumptionForecastSourceLATICRETEInternalAnalysis05001000150020002500300035000708091011121314F15FECONOMICOUTLOOK2015NewNonresidentialConstructionforecastSourceMcGrawHillConstructionLATICRETEAnalysis11356103117681539541256412212771164457020406080100120140StoresHotelsOfficeBldgsEducationHealthcarePublicBldgsAmusementRecMfgBldgs2014F2015FTileLetterJanuary201543 MortarproductstodayaresomuchbetterthantheywereyearsagosaidnewNTCApresidentandNTCATechnicalCommitteechairmanJamesWoelfelofArtcraftGraniteMarbleandTileCo.fromMesaAriz.Thatswhyyoudontseeasmanyfailuresasyoushouldseeifyouwereusingmortarsfrom30yearsago.Mortarstodayaresofantas-ticWoelfeladded.Todaywehaveowablethixotropicandnon-sagmortars.Theyarephe-nomenalbuttheyareadouble-edgedswordhesaidstressingthatiftheyarentusedproperlytheinstallationwillfailspectacularly.Woelfeltogetherwithseveraltechnicalrepresentativesfromman-ufacturerswhohavecollaboratedonauthoringandeditingthemor-tarsectionoftheNTCAReferenceManual-havesomeimportantrec-ommendationsforgettingthebestresultsfromtodaysmortars.UsetherightmaterialforthejobAnobviousbutoft-ignoredrec-ommendationistousethepropermortarforthepropertileWoelfelsaid.Themoreexpensivemortardoesntcostyoumorethan.05-.07afootormaybeallthewayupto.15moreafootheexplained.Byusingtherightmortaryouarereallybuyingyourselfinsurance.Sincemortaristheleastexpensivepartofatileinstallationifyouaredependingonthesavingsonthatmortartomakeyouaprotyouaregoingdownthewrongroad.AndifyouareimproperlyusinganinexpensivemortarandbuildingitupareyoureallysavingmoneyinbothmaterialandtimeWaterratiofollowdirectionsnotintuitionSecondbesuretomixthemor-tarthewaythemanufacturerrec-ommends.Themortarsbeingbuilttodayareverycomplexformulationsandalotofingredientsintheseformu-lasrequiretheproperamountofwatersaidLeighHightowertech-nicalservicesmanagerforMAPEI.Contractorsareusedtomixingmortarstofeelbuttodaysmortarshavealotofmaterialsinthemthatdontwetoutveryquickly.IftheFollowdirectionsnotintuitionforbestresultswithtodaysmortarsTECHTALKSponsoredbyByLesleyGoddin44TileLetterJanuary2015 103BauerDriveOaklandNJ07436800-648-7229Fax800-286-0114www.alpha-tools.comCopyright2014AlphaProfessionalTools.Allrightsreserved.EZCUTTERSIntroducingEZThinTileCuttersthataredesignedtoscoreandsnapnewthinmaterialssuchasSlimLitefromDaltileandLaminamfromCrossvillejusttonameafew.Theuniqueoil-feedsystemcontrolstheowofoiltosuitindividualneeds.ThetileorpanelcanbescoredwitharulerthensnappedmanuallyorcutwithEZT-Cutterforanaccurateandfastcuttingapplicationaslongasthereisnotextureonthesurface.FortexturedsurfacesbesuretoseetheAlphaSpikeRuler.Formoreinformationvisitusonlineatwww.alpha-tools.com.EZPISTOLTYPEOILCUTTEREZSLIMLINEOILCUTTEREZTHINTILECUTTERSDesignedtoscoreandsnapnewthinmaterialssuchasSlimLitefromDalleandLaminamfromCrossvilleErgonomicallyDesignedReplaceableCuttingHeadEZTHINPANELT-CUTTERHigh-PrecisionCutterProfiledGripIdealforTileContractorsEZGLASSRUNNINGPLIERSCleanBreaksEverytimeCanbeusedtosnappanelsof5mm-12mmthicknessAutomaticOil-feedCuttingHeadSmoothEasyCutsEasilyAdjustableRightorLeft-handedOperation TECFastSetUltimateLargeTileMortarisahigh-performingfull-contactmortarforinstallingceram-icporcelainandnaturalstonetile.Thefast-curingformulaisreadyforgroutinginaslittleasthreehours.Itisidealforuseasamedium-bedmortarforheavyandlarge-formattileandsignicantlyreducestheneedforback-buttering.Italsopro-videsextendedopentimeandhasnon-sagnon-slumpcharacteristicsforwallandoorapplications.FastSetUltimateLargeTileMortarcontains5pre-consumerrecycledmaterialinthegrayformula386and5post-consumerrecycledmaterialinthewhiteformula387andexceedsANSIA118.4andA118.11shearbondspecications.www.tecspecialty.commortarlookstoothickasitisbeingmixedandmorewaterisaddedwhenitismixedupwhenitdoesgointosolutionitistoothin.Mortarstodayneedtobemixedwithamea-suredamountofwateraccordingtoinstructionandnotfeelhesaid.TomPlaskotawithTECH.B.FullerConstructionProductsaddedjobsiteconditionscanaffectinstallationandtempera-ture-rangelimitationsarepushedtothelimitwiththepaceoffasttrackconstructionthesedays.Thisoccursonboththelowandhighendsofthetemperaturerangedependingonwhatpartofthecountryyouareinandwhattimeofyearitis.Woelfelcitedsomeofhisexperi-encessettingtileinthedesertcli-mateofArizona.Hesaiditseasytooverwaterthinsetindryclimatestheresmorechancetoshrinkhereasitdries.Thin-setmortarsetsupfasterinArizonaandNewMexicoinfactinArizonathisJunewesetarecordfor2humidity.Woelfelsaidthisisaproblembecauseevenifoneisfollowingstrictmanufacturerrecommenda-tionsthoserecommendationsgen-erallyarentbasedonuseinextremeconditions.Mortaristestedat75degreesand55humidityWoelfelsaid.Thetendencyformortarstoskinovertoofastinlow-humiditysettingsisespeciallycrucialwhenworkingwithlarge-formatorlargethinporcelaintile.Oncethathap-penstheresnobond.TECHTALK46TileLetterJanuary2015 Concretere-imaginedAmericanOleansnewConcreteChicnotonlyrefreshesthepopularstainedcementaestheticwithupdatedgraphicsandacontemporarycolorpalettebutitsalsomadeintheUSAwithrecycledcontent.WithstunningvisualscreatedthroughRevealImagingConcreteChicissuretocaptureattentioninmodernresidentialsettingsandcommercialspacesalike.FormoreinformationonConcreteChicorotherproductsfromoneofthestrongestbrandsintheindustryvisitamericanolean.com. Woelfelfavorsthedevelopmentofmoremortarsthataccommodatetheparticularconditionscontractorsencounteraroundthecountryhighhumidityorsuper-lowhumiditysocontractorshaveareasonableamountofopentimetosetthetile.Mostpeopleinmyareaaresub-contractorsWoelfelsaid.Theyareputtingtileinasfastashuman-lypossiblewhichmeanstheywilltrowelout40to50ofthinsetandjustdropthetile.Theydontkeyitinanditstaysontopofthetrowelmarks.Whenitspulledupitsalmostclean.TherearealotoffailuresinPhoenixduetomortarskinningoverWoelfelsaid.BubblesweakenbondsWoelfelalsocautionscontractorstotaketimewithmortarsandletthemslake.Youneedtomixwithalowrpmmixerattheproperspeedthatthemanufacturerrecommendshesaid.Otherwiseyoucangetairbubbleswhichmakesthemortarsetupfasterandbecomeweaker.Youhavetoletitrestandcoalesce.AnewnameandclearerdefnitionLargeandheavytileLHTmortarhasgonethroughatransformationandnotjustinnameonlyfromthepreviousmedium-bedmortarmoniker.Medium-bedmortarwascoinedtorefertoaMATERIALatypeofmortarnotaMETHODoftilesettingaccordingtoMAPEIsHightower.Butovertimeitbecamemisunderstoodandmis-speciedintheADcommunityasamethodofsmoothingoutimperfectionsinthesubstrateinlieuoftheproperprac-ticeofusingaself-levelingunderlay-ment.ContractorsgotcaughtinthemiddleHightowersaidwhentheystartedtobeexpectedtosmoothoutsubstrateirregularitieswithmedium-bedmortarusedupto34inthick-nessinsteadofgoingtheproperTECHTALK48TileLetterJanuary2015 FreeStyleLinearDrainwww.noblecompany.comDOWNLOADPRODUCTFLYER2014TheNobleCompany.U.S.PatentNo.8474068Pat.Pend.CanadaandEPPublicationNo.2354339VisitNoblesNEWwebsitewww.noblecompany.comVIDEOSINFOANDMOREClampingringmakesFreeStylethemostwatertightinstallationonthemarketHighcapacityandlowprole...IdealforbarrierfreeshowersInternalslopewithatbottommakesforahassle-freeinstallationSTYLEFUNCTIONWITH routeofusingaself-levelingunder-layment.Theindustryrespondedtothisconundrumbychangingtheconfusingnameandlimitingthethicknessrecommendedto12toavoidmisuseofthisimportantmate-rial.FormoreinformationcheckoutthismonthsBytheBooksectioninwhichProSpecsBeverlyAndrewstalksaboutnewparametersforuseofLHTmortarsorwhatweformerlycalledmedium-bedmortar.Up-and-comingproductsforLTPTLHTmortarseguesintomortarsmanymanufacturersaredevelop-ingspecicallyforlarge-unitthinporcelaintiles.Thesemortarsaretiedincloselywiththestandardsdiscussionsaboutlargethinporce-laintileLTPT.Asthesemortarsareindevelopmentcontractorsareofferingfeedbackonrealisticper-formancecriteria.Somemanufac-turersrequired164lippagetol-eranceWoelfelsaidsomethingunattainablewithbiggerthintile.ThisiswheretheNTCATechnicalCommitteeTCNAandotherindus-tryentitiesareputtingtheirheadstogethertoformulateproductsandmethodsthatwillmeettheneedsofthecontractorwithexcellentperfor-mancewhilethelargethinporcelaintileitselfisunderclosescrutinyintermsofperformancecharacteristicsandinstallationrecommendations.StaytunedtoTileLetterforongoingnewsaboutLHTmortarsforLTPTthroughouttheyearTECHTALKSOLUTIONSWITHMETALTRIMSSOLUTIONSWITHMETALTRIMSCarpetTrimsReducersCustomTrimsKnowledge.Experience.Service.Knowledge.Experience.Service.CeramicToolCompanyCeramicToolCompanywww.ceramictool.com1-800-236-523050TileLetterJanuary2015 www.sgm.cc800.641.9247QualityTileSettingMaterialsOnesourcefitsitall ThreeoutoffourCTIsinBrevardCountyFla.arewithStudioTileandStoneValidationself-condenceanddifferentiationthevalueofbeingaCertiedTileInstallerQUALIFIEDLABORThreemembersofStudioTileandStoneLLCwww.studiotile-andstone.combecameCertiedTileInstallersCTIsinSeptember2014.Thehigh-endceramictileandstoneretailoperationinMelbourneFla.installsoorsandbathroomsinfull-homeremodelsandinstallstileintheoccasionalnewhomeaswell.Bogoandhiswifemanagethreeinstallationcrewswithatotalstaffof10.StudioTileandStoneiscommittedtokeepingupthehighstandardsoftheCeramicTileEducationFoundationCTEFtheCeramicTileInstituteofAmericaCTIOAandtheTileCouncilofNorthAmericaTCNA.Weareveryconscientiousaboutstandardsandweempha-sizethatBogosaidexplainingthattheircontractsidentifythestandardsandmethodsthatwillbeusedonthejob.Bydoingthatandbyfollowingthosestandardsandaddinggoodcraftspeoplewedifferentiateourselves.WhydidBogoandhisworkersdecidetobecomeCTIsBesidesthevalidationonmanyofthemethodsandtechniquesthecompanyhasusedforyearsBogosaidWethoughtitwouldbeagoodthingtodotodifferentiateourselvestohavesomethingthatisrecognizedonthenationallevelwillserveuswell.Itsprettyexciting.InBrevardCountywhereStudioTileandStoneislocatedthereareonlyfourCertiedTileInstallersandStudioTileandStonehasthreeofthem.Bogobelievesinthevalueofthecerti-cationcon-dentthatascertificationprogramspro-liferateandthecommu-nitybecomesmoreawarethesetypesofcraftspeo-plewillbemuchmoreindemandBogosaid.ByTerrynRutfordAnthonyBogoofStudioandTileinMelbourneFla.andhisworkerstookthewrittenCertiedTileInstallertestonlineandthehands-ontestattheCTEFfacilityinPendletonS.C.nearClemson.52TileLetterJanuary2015 WhenitcomestoboldandaccuratecolorsamplemarketingnobodycanwellLeaveYourMarkincolorquitelikeus.COLORSAMPLESDISPLAYSTECHNOLOGYREFLECTINGTHECOLORSOFLIFE.866.583.7200954.345.4000lymcolorsolutions.com Bogoandhisworkerstookthewrittentestonlineandthehands-ontestattheCTEFfacilityinPendletonS.C.nearClemson.BogosaysthatthewrittentestwasfairlyeasyforhimandhisworkerssincetheywerefamiliarwiththematerialfromtheTCNAHandbookforCeramicGlassandStoneTileInstallation.Butthepracticaltestwasadif-ferentstory.BogosaysIdidndthepracticalhands-ontestalittlemoredifcultthanIwasexpect-ing.Ithoughtwewouldbedonebylunchbutby5p.m.wewereheavilyperspiringtogetdone.Thehands-ontestrequiresinstallerstoworkwith4-14x4-14ceramictilerapid-setmor-tarBogoexplainedWedoalotoflargerformats.Weareusedtoworkingwith12x24tileorevenlargerthanthat20x46.Ihaddifcultyworkingwithtalc-bodiedceramictileinsteadofpor-celainandtheformatbeingsmall-er.Wealsohadtouserapid-setwhichtakesupwithinthehoursobasicallywhatyouredoingismix-ingandsettingmixingandsetting.Itwaskindofmessybutwegotthroughit.EventhoughtheCTIevaluationisnotatrainingcourseBogosaysthetestwasconrmationofsomeofthethingsthatIhadlearned.Itwasagoodwayofreviewingtheterminology.Noneoftheprocessisreallywastedbecausethereissomuchoutthere.Ifyoudontrefreshyourselfyoupickuppoorlingo.BogosayshewouldencourageeveryonetotaketheCTItest.Alotofguysoutintheeldhavetheknowledgeandtheexpertisetodoithesays.Itsbenecialtobeabletotellpotentialcustom-ersthatthereisthisorganizationthatisanon-protthatcertiesinstallers.WehaventhadachanceyettoseehowitaffectsthebottomlinebutIthinkitworksfromtheinsideBogoexplained.Ithinkthestaffhererecognizesthepeoplethatarecertiedandthereisadegreeofcomfort.AndthepeoplewhowentthroughtheCTItesthaveself-condence.Itincreasestheirself-esteem.Theotherthingisitseasi-erforthemtosaytothemselvesthattheyhavetodoabetterjobbecausetheyrecertied.BogosaidQuitehonestlytheinvest-menthasbeenmarginalincom-parisontohowwefeelaboutourcompanyandemployeesandhowwewillbeviewed.IthinktheCTIcerticationhashadagreatdealofvalue.BogoisexcitedtobeginusingtheCTIlogoontheiruniformsthesideoftheirtrucksandinalltheirvisualmarketingletterheadsweb-siteshowroometc.WealreadyhavetheNationalTileContractorsAssociationlogosonourletterheads.ItssomethingtobeproudofandIthinkitssomethingthatourclientsandcustomersneedtoknow.QUALIFIEDLABOR54TileLetterJanuary2015 ENGAGEYOURCUSTOMERS.POWERFULMARKETINGANDMEDIAMANAGEMENTAPPFORTABLETSEasytomanageandallowsyoutoimmediatelypushcontentfrombrochurestovideorighttoyoursalesteamandcustomersUseonanydeviceiOSAndroidWindows8anywhereNointernetconnectionneededoncematerialisdownloadedAppincludesleadcaptureemailcapabilitiestrackingandusageanalyticsreportingandSalesforceintegration866.583.7200954.345.4000ulodlymsolutions.comlymsolutions.comSurfacesSpecial50OFFFirst6MonthsContactusfordetails.Technologyby PatentPending NEWMEMBERFIVESTARCONTRACTORSPOTLIGHTIn1959TonyandBettyMartinhostartedtheirjourneyofanewmar-riageaswellasbuildingtheirbusi-nessfutureinceramictileinthesmalltownofTulareCalif.TheMartinhoswereblessedwith11childreninthefollowing12years.By1972Tonyownedhisownsmallbusinessinstallingtile.Afteryearsofunsuc-cessfullyurgingacolleaguetosetupastoreinTulareCountyTonyandBettyquitinstallingtostartthersttileretailbusinessinVisaliaCalif.just10milesuptheroad.AmericanCeramicTileSupplyisstillthriv-ingtodaywithover40stoneandtilesuppliersandhundredsoftilechoic-esinvarioussizescolorstexturesandmaterialsinstockforimmediateinstallationwithspecialordersarriv-ingwithindays.In1985TonyandBettytogetherwiththehelpoftheiradultkidsbeganinstallingtileagainandVisaliaCeramicTileInc.VCTwasestab-lished.Atonetimefouroutofsixsonswereinstallingtileandfouroutofvedaughterswereworkingintheofceandshowroom.In1993TonyandBettysoldthecompanytofouroftheirchildrenwhocontinuetoownandleadthecompanytoday.TonypassedawayofcancerBettyisenjoyingherretire-mentathomewithnumeroushob-biesandprideinhergrandchil-drenandgreatgrandchildren.OvertheyearsthesuccessofVCThasbeenestablishedonseveralethicsthatTonyandBettytaughttheirkidsservepeoplebuildlastingrelation-sponsoredbyFor2015webroadenthefocusfromourFiveStarContractorSpotlightstoshinealightonthefantasticthingsNTCAmembersaredoingthroughouttheassociation.ButrstwehaveafewnewFiveStarContractorswewanttointroducesothismonthwefocusonVisaliaCeramicTilewhichbecameaFiveStarContractorrightbeforeTotalSolutionsPluslastyear.ThebeginningsofthebusinessTonyandBettyMartinhopicturedwithall11chil-drenin1973VisaliaCeramicTileVisaliaCalif.Since1985SpecialtySpecialtyNewconstructionandorremodelsofcommercialresidentialandindustrialprojectsbothprivateandpublic.Websitewww.visaliaceramictile.com58TileLetterJanuary2015 shipsandtreatyouremployeeslikefamilythelegacyofTonyandBettysvision.Todaythefamilybusinessemploysover75people.Althoughthecompa-nyhasgrownoutsideoftheMartinhofamilythefamilyatmospherecon-tinuestobeveryvisibletoday.ThegrowthofthecompanyisnotonlyreectedintheemployeecountbutalsoinVCTsterritorywhichhasreachedbeyondtheSanJoaquinValleytoincludetheCentralandNorthernCoastalareasofCalifornia.TravelingthroughoutCaliforniaVCTaveragesabout500projectsperyearwhichincludenewconstructionandorremodelsofcommercialresi-dentialandindustrialprojectsbothprivateandpublic.CustomBuildingProductsSuperiorBilttoollinewasdevelopedwiththeprofessionaltilecontractorinmind.ThePremiumNotchTrowelandPlatinumGroutFloathelpinstalla-tionsgoquicklywithhigh-performanceresults.AvailableinthreesizesthePremiumNotchTrowelisspeciallydesignedtoprovidebettercontactwhenapply-ingmortarsunderneathlargeformattile.Withapatentednotchpatternthatresultsinupto50-percentimprovedmortarcover-ageoverregularsquare-notchtrowelscompletecoverageisobtainedwhileminimizingthepossibilityofhollowspotsforimprovedbondingtothetile.Thetrowelsteetharealsosetatvaryingheightstoallowridgestocollapseontoeachotherforfullermortarcoverage.CUSTOMsSuperiorBiltPlatinumGroutFloatcombinessoftPolyproxylenematerialwithasharpedgeleavinglessgroutbehindandmakingclean-upfast-erandeasier.BothoftheseCUSTOMproductsfeatureanergonomicSoftGriphandlethathelpsreducefatigueduringinstallation.Formoreinformationpleasevisitcustombuildingproducts.com.VisaliaCeramicTileownersl.tor.EddieMartinhoKarenMartinho-AcquafrescaMikeMartinhoandRobbyMartinho.SamBrucel.andDebbiBartonr.ofVisaliaCeramicTilewithnewNTCApresi-dentJamesWoelfelatTotalSolutionsPlusinSanAntonioTexasOctober2014.NEWMEMBERFIVESTARCONTRACTORSPOTLIGHTTileLetterJanuary201559 VCTsreputationinCaliforniahasbeenbuiltontheservicethatispro-videdforcustomersthroughperfor-mancequalitytimelinessandcol-laborationwithotherprofessionalssuchassuppliersarchitectsgeneralcontractorssub-contractorsdesign-ersandownerrepresentatives.InSeptember2013theCTEFcerti-ed23VCTinstallersasCertiedTileInstallersAninterestingrstoccurredwhileconductingtheCTItestatVCTfacilityintheveyearhistoryoftheCTIprogramVCTsetarecordforhavingthelargestnumberofinstallersfromthesamecompanywhoweretestedatthesametimeoverthetwo-dayperiod.BecomingoneofthenewestFiveStarContractorsisveryrewardingforourcompanysaidVisaliasDebbiBarton.Wearehonoredtobeapartofanelitegroupoftilecontrac-torsinAmerica.WelookforwardtohowthefutureofbeingaFiveStarContractorwillbenetVCT.TheknowledgegainedbyattendingtheTotalSolutionsPlusSeminarshasben-etedthecompanyinconnectingwithothermemberswhocanrelatetoouroperations.Thetrainingandeduca-tionthatissharedgivesnewdirec-tioninourtimesofchange.Sharingtheknowledgeandstoriesfromeachcontactismotivationalandinspiring.ProjectspotlightVCTspentthreemonthsonarecentprojectaprofessionalthree-storybuildinginFresnoCalif.Thisbuild-inghas15000sq.ft.ofpolishedmarbleandporcelaintileinstalledoninterioroorscolumnswallsandrestrooms.Installationincludedwaterproonglightweightthin-setmortaronamortarbedforoatedoorswithedgeprolesforan-ishedappearance.ThelevelofpridefoundedbyTonyandBettyresonatesinthebusinesstodayasthebusinessgrowsandmovesintothethirdgenerationofthefamilybusiness.NEWMEMBERFIVESTARCONTRACTORSPOTLIGHT60TileLetterJanuary2015 ITS100WONDERBOARDJUST20LIGHTER.NEWFORMULAFORFASTEREASIERINSTALLATION.UseinsideoroutsideGreatforwetareasNogypsumnowoodberMeetsANSIA108.11A118.9A108.5andA118.4NewdesignbutsamedurabilityAfullperformanceboardEligibleforLifetimeWarrantyNOW20LIGHTERWEKNOWBACKERBOARD.COUNTONCUSTOM.AvailableatTheHomeDepotandtiledistributorsnationwide.WonderBoardisaregisteredtrademarkofModularsInc.SeeUsatSurfacesBoothB4013custombuildingproducts.com800-272-8786 SeeDataSheet230.99forcompletewarrantyinformation.2014LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.A-5693-1214SnapformoreinformationnForusewithmodifiedthin-setmortarsnSinglesourcesupplynASTMC627Robinson-EXTRAHEAVYWarrantyMechanicalBondThin-setmortarformsamechanicalbondtoSTRATA_MATsurfaceforgreaterstrengthInstantCoverageVerificationTranslucentcolorindicatespropermortarcoverageunderSTRATA_MATMortarHydrationVentsAcceleratesthin-setcuringforfasterdrytimeofporcelainandlargerformattilesgroutthenextdayTheNextGenerationUncSTRATA_ GloballyProvenConstructionSolutionswww.laticrete.coml1.800.243.4788nEasylayout-ChalklinesareeasilyvisiblenAnti-fractureprotection-Helpspreventcracksn451.1mrollwidth-CoversfloorareafastouplingMatMAT EducationApril13-172015ExhibitsApril14-172015OrangeCountyConventionCenterOrlandoFloridaBusinessBelongsHereYouBelongHereApril14-172015ORLANDOFLORIDACOVERINGS.COMCoveringsthelargestglobaltileandstoneexhibitioninNorthAmericawillbringitsspectaculararrayofproductsconferenceprogrammingandmanyshowoorfeaturesallforFREEbacktoOrlandoFloridathisApril.WithmorethanadozensuccessfulshowsintheOrlandoareathisyearseventisanticipatedtobethelargestshowsince2009withanoverallincreaseinbothsquarefootageandnumberofexhibitors.Thisyearsshowisprojectedtodraw23000attendeesand1000exhibitorsacross400000netsquarefeetofexhibitspaceandweinviteYOUtobeapartofit.OnlyatCoverings2015canyouLockInexclusivepricingandorganizenewsupplierstomaximizemarginsonyourproductlines.Discoverhowtoincreaseyoursalesfromthelucrativespecierandcontrac-tormarkets.Shopaglobalspectrumoftileandstoneateverypricepointtomakeyourshowroomasuccess.CoveringsisHeadingBacktoOrlando FORTHEINDUSTRYBYTHEINDUSTRYDistributorVIPProgramCoveringsoersahigh-impacthigh-visibilityVIPprogramfocusedondistributors.ThisprogramoersdistributorstheopportunitytobringtheircustomerstoCoveringsforaspecially-designeddayontheshowoor.Coveringssubsidizessomeofthecostsandprovidesanincentiveforeachcustomeryoubringtotheshow.Theprogramcanbecustomizedtomeetyourspecicneeds.ContactCoveringsShowManagementtodayatinfocoverings.comor703-706-8246totakeadvantageofthisexclusiveprogramLiveInstallationDemonstrationStageCoveringsmostpopularattractionsaretheup-closedemonstrationsofhowleadingcontractorshandlethebiggestinstallationchallengesintheindustry.Sessionswillalsofeatureexcitingnewproductsandinstallationtechniques.Catchtheactionatbooth3639.SponsoredbyInstallationDesignShowcaseObservethefouroriginalmasterpiecesastheyareconstructedonsiteatCoveringswhenNTCAFiveStarcontractorsandleadingdesignerspartnertogetherandcollaboratetoshowcasethesynergybetweenbeautifuldesignandgreatinstallation.Eachspacewillhighlightadierentdesignaestheticandfeaturetileandstoneinaliveinstallation.Viewtheshowcaseatbooth361.Learnmoreatcoverings.comIDS.BusinessBelongsHereSpecialProgramsEventsShowFeaturesREGISTERNOWFORFREEATCOVERINGS.COMPleaseuseVIPCodeATL5whenregistering KnowledgeBelongsHereFreeMust-AttendDistributorSessionsYoureexpectedtobeanexpertwhenitcomestonavigatingandmanagingthemanymovingpartsoftheindustry.Buildandengageyournetworkbyattendingavarietyoffreeconferencesandprovideyourteamandclientsnotonlywithexpertisebutwithtrust.KeynoteSpeakersAConversationwithHarrisRosenHarrisRosenRosenHotelsResortsBartBettigaCoverings2015Chairmanwillsitdownforaone-on-oneexclusiveinterviewwiththepresidentofRosenHotelsResortsHarrisRosentodiscussbusinesstheindustryandwhatheseesinthefutureofdesign.IndustryUpdateLatestNewsonTileStandardsSpecicationIssuesandOtherImportantDevelopmentsEricAstrachanTileCouncilofNorthAmericaBackbypopulardemandTileCouncilofNorthAmericaexecutivedirectorEricAstrachanwillreportonselectindustrycurrenteventsincludingcertainregulatoryissuesconsumptiondatachangestostandardsandtheTCNAHandbookplusahostofotherissuesandcontroversieswithafocusonhowtheyaectthevarioussegmentsofthetileindustry.Dontmissthisbroad-spectrumupdatefromthelatestdevelopmentsemergingfromtheTCNALabincludingthintileperformanceresearchtothelatestontileandgreenconstruction.Whererelevanthellbringforwardthepitfallsandliabilitiestoavoid.ForexamplenewchemicallabelingrulestakingeectinJune2015mayrequiretilecontractorstoimplementnewtrainingtokeeptheirinstallersinformedandchangestoimportlawsarebringingsignicantnewfederalrequirementsfortileimporters.Thiswillbeatrueoverviewforattendeestolearntheabsolutelatestonthevarioustopicsaectingtheirbusinesses.REGISTERNOWFORFREEATCOVERINGS.COMPleaseuseVIPCodeATL5whenregistering Visitcoverings.comeducationforthemostcompleteandup-to-dateinformationontheCoverings2015conferenceprogram.10BestPracticestoMaximizeYourStoreExperienceSales10WaystoMakeYourSmallBusinessMoreSuccessfulABiggerSliceUsingCustomerEngagementtoIncreaseSalesCommercialProjectManagementandTileInstallationsPanelDiscussionContentStrategyonaShoestringBudgetYouCANbeasSuccessfulastheOtherGuysFutureColorDesignTrendsInnovationandImpactFutureTrendsintheU.S.EconomyandCeramicIndustryHeartandMindSellingMakingCustomersforLifeHowMuchisThatDoggyintheWindowHowtoSelltoInteriorDesignersArchitectsHPDs101AHealthyCrashCourseonTodaysDemandforHealth-RelatedProductInformationImageisEverythingHowHouzzandPinterestSteerClientstoYourTileStoneBusinessACaseStudyandGuideforVisualOnlineandSocialSuccessInteriorDesignMagazinesHospitalityDesignPowerPanelLargeFormatsThinPorcelainTileObtainingMoreClientsthroughInboundMarketingPanelDiscussionTheTileContractorTileDistributorRelationshipChallengesandSolutionsPhotoactiveTilesforOutdoorandIndoorImprovementofourLifeQualitySecretstoCreatingRemarkableCustomerExperiencesSixTrendsthatwillDramaticallyChangeYourLifeStoneTrends2015SurvivorsGuidetoEco-TechnicalforCeramicandStoneTheNTCAReferenceManualHowtoUsetoYourAdvantageThinPorcelainTileInstallationsLiveDemonstrationsTrendsinTileApril14-172015ORLANDOFLORIDACOVERINGS.COMPlusmanymoresessionsincluding InstallationProductsEnsureFlooringPerformanceCustomBuildingProductsprovidestilecontractorsanddesignprofessionalswithacompleteportfolioofindustry-leadingooringpreparationandtileandstoneinstallationsystemsthatensuresuccessfulprojects.ProductbrandssuchasFusionProSingleComponentGroutarepartofCUSTOMsperformance-driveninstallationsystemsthatcontinuallyraisethebar.CUSTOMstandsbehindeveryproductwiththemostcomprehensivewarrantiesintheindustrythatguaran-teeinstallationsforuptoalifetime.KeyproductsincludeCustomBuildingProductsNorthAmericasLeaderforTileInstallationSystemsSurfacepreparationRedGardCrackPreventionandWaterproongMembraneisaready-to-useelastomericmembraneforbothcommercialandresidentialtileandstoneapplications.SuitedforinteriorandexteriorsubstratesRedGardcreatesacontinuouswaterproongbarrierwithoutstandingadhesion.Whenusedonoorsitreducescracktransmissionforlastingbeauty.ItbondsdirectlytocleanmetaldrainsPVCstainlesssteelandABSdrainassembliesandcanbeusedasaslab-on-grademoisturevaporbarrierunderalltypesofoorcoverings.TilesettingMegaLiteCrackPreventionMortarofferstheultimateinbondstrengthforthemostdemandinginstallationswiththeexibilitytowithstandhorizontalsub-stratemovementupto183mm.FormulatedwithCustomLitetechnologyits40lighterthanothermortarsprovidingexcellenthandlingcharacteristicsandofferingnon-sagnon-slipinstallationonwalls.Non-slumplarge-and-heavy-tilemortarfeaturesprovidetheultimatesupportforlarge-formattileandstone.Useforinteriororexterioroorscountertopsandwalls.FormulatedwithrecycledmaterialitcontributestoLEEDcertication.MegaLiteExceedsANSIA118.4TEA118.15TEandA118.11withouttheneedforadditives.GroutCUSTOMsFusionProSingleComponentGroutrepresentsabreakthroughingrouttechnology.FusionProfeaturesapatentedtechnologically-advancedformulaengineeredtoprovideunsurpassedstainresistance.Itneverneedssealingitseasytospreadandcleananditprovidestheultimateincolorconsistency.Toseeastainresistancedemonstrationgotocustombuildingproducts.com.FormoreinformationonCUSTOMsqualitytilestoneandooringinstallationproductsaswellasAquaMixbrandcleanersandsealerspleasevisitwww.custombuildingproducts.com.paidadvertorial FORULTIMATEPROTECTIONAGAINSTSTAINSTRUSTFUSIONPRO.UnsurpassedStainResistanceNeverNeedsSealingEasytoSpreadandCleanUltimateColorConsistencyCUSTOMsuniquesinglecomponentformulainstallsquicklywontshademottleoreforesceanddeliversexceptionalstainresistancewithouteverneedingtobesealed.Acceptnosubstitute.Patented834906883572388876966AskaboutFusionProtoday.CustomBuildingProducts.com800-272-8786AvailableatTheHomeDepotandtiledistributorsnationwide. LARGE-FORMATTHINPORCELAINTILEmakesthegradeatthreeTexasschoolsCASESTUDYPublicschoolsoftengodecadeswithoutrenovations.Assuchwhentheopportunityforaredesignpres-entsitselfitisespeciallyimportantthatthematerialsspecifedbothholdupwelltothewearandtearoftheenvironmentandlookgoodforyearstocome.WhenDekkerPerichSabatiniwashiredtocompletetheremod-elsforthreeTexashighschoolkitchenandcafeteriacombosthedesignteamselectedLaminambyCrossvilleforuseonthewallstoachieveacleanlookthatwouldofferlong-termdurability.IthadbeenanestimatedthirtyyearssinceeachofthethreeTexasschoolsAmarilloHighSchoolCaprockHighSchoolandPaloDuroHighSchoolhadlastbeenrenovatedandthatagewasobvi-ousinthedesigns.Oneschoolsexistingcafeteriawallswereglazedblockinolivegreenyel-lowandtananotherhadapaintedconcretemasonryunitandthethirdhadpaintedwoodpaneling.Amoremodernlookwaslongoverdue.Inadditiontotheupdat-edaestheticeachspacewastoreceiveaddedmodernfunctional-itywiththeinclusionofacoffeebarandnewkitchenequipment.LaminambyCrossvilleprovidesacleanlookthatsanythingbutoldschoolAmarilloHighsschoolcolorsaregoldandblacksoforthatfacilitythedesignersspecifedLaminamCollectioninFumothemushroomtoneaboveandbelowthegoldbandINaturaliinOssidianaVScuraandFiloinRamethegoldcolorinthecenterofthesignwall.70TileLetterJanuary2015 AvailableatTheHomeDepotandtiledistributorsnationwide.AvailableatTheHomeDepotandtiledistributorsnationwide.ACOLORFULCHANGEISCOMING.CUSTOMsindustry-leadinggroutprogramevolvesgivingyoutherightoptionsfortodaysprojects.StopbyourboothatSurfacesB4015ortheInternationalBuilderShow1259.andlearnabouttheexcitingchangescomingtoyouin2015.CustomBuildingProducts.com800-272-8786CEGWeknowgrout.CountonCUSTOM. TrioofhuesfreshensschoolsProjectdesignersKelliHensonandJessWesthoffselectedthreecolorsofLaminamperschool.AmarilloHighsschoolcolorsaregoldandblacksoforthatfacilitythedesignersspecifedLaminamCollectioninFumoINaturaliinOssidianaVScuraandFiloinRame.TocapturePaloDuroHighsbluewhiteandsilvercolorschemetheyselectedCollectioninNotteBlendsinAvorioandINaturaliinOssidianaVGrigia.ForCaprockawarmneutralpalettewascre-atedusingLaminamsCollectioninAvorioBlendsinNoceandFiloinOro.Foreachoftheinstallationsthedifferentmaterialcolorswererandomlymixedonthewalls.CASESTUDYLaminamsINaturaliinOssidianaVScuraoffersatexturalvisualgrainandadarkneu-tralfortheBalanceKitchenwall.LaminamsINaturaliinOssidianaVScuraprovidesawood-likelooktothewallinthiscomfortableseatingareaintheAmarilloschool.72TileLetterJanuary2015 CASESTUDYThedesignteamreportsWeweregoingforacleanlook.Thelargetilewithfewergroutjointsreallyachievedthatlook.Alsofewergroutjointsplayintothecleanabilityfac-torforthekitchenstaff.TryingtopredictthefuturewefeltthecolorsdurabilityandsizeoftheLaminamwillbeintrendforyearstocomewiththecontinualgrowthoftileinparticular.TheteamaddsthatthefberglassbackingontheLaminam3panelsofferedanextralayerofdurabilitythatmadeitappealingfortheproject.DesignersandcontractorsworktogetherforsmoothinstallIntroducinganewproducttothemarketisoftenchallengingpar-ticularlywithregardtoinstalla-tionandthatwascertainlythecaseontheTexasschoolsproject.NeitherthegeneralcontractornorthetileinstallerhadeverworkedwithLaminampreviouslyandASGeneralContractorsInc.sprojectmanagerMichaelDrennansaysthatheandhisteamweresomewhatanxiousaboutinstallingthemate-rialonwhatwasalreadyatighttimeline.Havingneverusedtheprod-uctwewereconcernedabouttheinstallationprocessandhowlongitwouldtaketoinstallDrennansaid.Lookingbackaftercomple-tiontheproductwentupwellandaddsagreatlooktoeachfacilitywewouldnotbeafraidtouseitonfutureprojects.TheinstallerRyanelectricfloorheatingsnowmeltingWarmFloorsMakeCustomersHappyWithSunTouchitseasytoofferaluxuryfloorheatingsystemwithouttheluxurypricetag.CheckoutwhatsnewatSurfacesBoothB4235orvisitsuntouch.comCustomTapeMatUnderFloorMatWarmWireAWattsWaterTechnologiesCompanyTileLetterJanuary201573 ChanclerofA-1Flooringoffersasimilarsentimentreportingthattheteamreallyenjoyedinstallingthematerialoncetheygotasystemdown.Thedesignersnotethatnd-ingsuccesswithanewmaterialdependsheavilyonselectingtherightpartners.Amarillocanhaveaverytraditionalarchitectureanddesignmindsetinthecommu-nitythedesignerssaid.Gettingarchitectsandcontractorstoagreetouseabrand-newmaterialinashorttimeframecanbedifcult.Youreallyhavetohavetherightdesignteamtoselltheproducttotheownerandtherightcon-tractorsub-contractortohavethecondencetoinstallthematerialcorrectlyandefciently.WorkingtogetherallplayersinCASESTUDYTocapturePaloDuroHighsbluewhiteandsilvercolorschemedesignersselect-edCollectioninNotteBlendsinAvorioandINaturaliinOssidianaVGrigia.LaminambyCrossvillesCollectioninNotteprovidesapleasingbackgroundfortheinspirationalsignwithbone-coloredBlendsinAvorioandthelineargrainofINaturaliisrenderedinOssidianaVGrigia.LaminamsCollectioninNotteframesthedoorwaytothecafeteria.74TileLetterJanuary2015 Contactusat800-850-2044Lackmond.comThecompletelineofBEASTequipmentisnowavailable. thisuniqueprojectwerewillingtogetschooledonthedesignandinstallationoflarge-formatlean-profleporcelaintileanewinnovativesurfacingmaterial.Theresultisamodernlookthatcap-turesschoolspiritandwillmakethegradelong-term.PROJECTKitchencafeteriaremodelsinthreeAmarilloTexasschoolsAmarilloHighSchoolCaprockHighSchoolandPaloDuraHighSchoolARCHITECTDekkerPerichSabatiniAlbuquerqueLasCrucesNMAmarilloTXPhoenixAZLEADARCHITECTBarryTaylorINTERIORARCHITECTDekkerPerichSabatiniLEADINTERIORARCHITECTSKelliHensonandJessWesthoffGENERALCONTRACTORASGeneralContractorsAmarilloTXTileSubA-1FlooringAmarilloTXCASESTUDYForCaprockawarmneutralpalettewascreatedusingLaminamsCollectioninAvoriocenterofthewallwiththeHealthyisthenewHappysignBlendsinNocefankingAvoriotopandbottomandFiloinOroasabackgroundtoBalance.ThedesignteamreportsWeweregoingforacleanlook.Thelargetilewithfewergroutjointsreallyachievedthatlook.Inadditiontotheupdatedaestheticeachspacewastoreceiveaddedmodernfunc-tionalitywiththeinclusionofacoffeebarandnewkitchenequipment.76TileLetterJanuary2015 CrossvilleInc.com931-456-3136Ourlargeformatporcelainpanelsarelargerleanerandstronger.KnowingthatasingletileofLaminambyCrossvilleis1mX3manditcanskinfromyourceilingdowntotheflooratjust3mmthickyoucanbecourageousandthinkbiggeraboutyournextproject. Liketheeconomyandsome-whatreectiveofitTotalSolutionsPlusTSPtheall-industryconfer-enceheldlastOctoberattheHyattRegencyHillCountryResortandSpainSanAntonioTexasisgettingbetterandbetter.Arecordnumberofguests550over600includingspousesockedtotheeventwhichisajointeffortoftheNationalTileContractorsAssociationNTCAtheCeramicTileDistributorsAssociationCTDAtheTileCouncilofNorthAmericaTCNAandforthesecondyearrunningtheTileContractorsAssociationofAmericaTCAArep-resentingunionlaborinabigway.Theeventofferstheopportunityforattendeestolearnaboutawiderangeofindustry-relatedtopicsofferedbyexpertsintheeld.The2014editionofTSPleanedheavilyonthebusinessaspectofrunningabusinessandencouragingthebestfromstaffandcrewsstanding-room-onlycrowdsinmanyofthesessionswereproofofthat.TSPalsoaffordedindividu-TOTALSOLUTIONSPLUSRECORDCROWDSATTENDByLesleyGoddin78TileLetterJanuary2015 alstheopportunitytositdownwithmajorplayersatbigmanu-facturers.WhereelsecanyouhavedinnerwithEdMetcalfofLATICRETEandsitdownwithcorporatebigwigsfordinnersaidGregMichaelofNTCAFiveStarContractorMichaelsCustomTileofJacksonvilleFla.Michaelcon-tinuedIn20yearsIhaveonlymissedthreehomegamesoftheJacksonvilleJaguars.Onewasformygrandfathersfuneraloneformy20thweddinganniversaryandonewasforTotalSolutionsPlus2014.AddedMartinBrookesofFiveStarContractorHeritageMarbleandTileinMillValleyCalif.Ilikebeingaroundlikemindedpeople.Itkeepsmyngeronthepulseofwheretheindustryisgoing-itgivesmeinsighttowheremybusi-nessisgoingnextyear.ThisismyfavoriteshowothershowsdontcompareaddedDaleKempsterofSchluterSystems.NTCAexecutivedirectorBartBettigasaidThefeedbackwereceivedwasthatthequalityoftheprogrammingcontinuestoimproveandthattheoverwhelm-ingmajorityfoundTSPtobewellworththeinvestment.ThenexteditionisOctober24-272015attheWestinSavannahHarborGolfResortinSavannahGa.TimeforfunandnetworkingTherewasampletimeforfunkickingbackandnetworkingthroughouttheeventincludingtheDaltile-sponsoredgolftourna-menttheopeningreceptionspon-soredbyCoverings2015andtheWestern-themeddinnerthatclosedtheeventwithanumberofattrac-tionsandopportunitytodance.Daltilesponsoredthegolftournamentthattookplacebeforetheopeningrecep-tionwithLATICRETEsponsoringdrinkticketsanddifferentindustrycompaniessponsoringholes.CTDAexecutivedirec-torRickChurchwonthetournamentanddonatedallhiswinningstotheCeramicTileEducationFoundation.Coverings2015sponsoredthewell-attend-edopeningnightreceptionattheHyattRegencyHillCountryResortandSpa.80TileLetterJanuary2015 NTCAexecu-tivedirectorBartBettigar.withJuanMolinal.andPaoloMularoniofDelConcaUSA.FrankandMonicaFazifromBerardinoTileinEastpointeMich.DavedeBearofProtectoWrapl.andCustomBuildingProductsSteveTaylor.l.tor.DanLambertofLambertTileStoneinEagleColo.withNTCAsSandyBettigaJohnWirtzofWirtzQualityTileInstallationsSanDiegoCalif.andNTCAsBartBettiga.WithTCNAsEricAstrachanl.areChadLovec.andChristopherWalkerbothofDavidAllenCompany.MarianneCoxandHectorNarvaezofMarazziatthereception.FromCoveringsareElenaGrantl.andnewCoveringsIndustryAmbassadorAlenaCaprar.withElizabethLambertl.c.ofLambertTileStoneandChrisWoelfelofArtcraftGraniteMarbleandTileCo.inMesaAriz.FromFloridaTileSeanCilonal.andJimWhitfeld.SocialmediaguruandpresenterShannonVogelwithDaltilesJohnTurner.ArtcraftGraniteMarbleTileCo.sChrisWoelfelgetscozywithanarmadilloduringtheclosingWestern-themeddinner.82TileLetterJanuary2015 CERSAIE2014LotsoflearninggoingonEducationandinformationweresomeofthekeyingredientsofwhatmadeTotalSolutionsPlussuchapopulardestinationforsavvymembersofthetileindustry.Inadditiontothebreakoutses-sionsCTEFsdirectoroftrainingScottCarothersgaveabriefupdateontheAdvancedCerticationsforTileInstallersACTprogramwhichwilladdtestingongroutatCoverings2015aswellastrain-ingforlargethinporcelaintileinstallation.SeanBoylegaveaneconomicreportattheLATICRETEbreakfastseerelatedstoryinthisissueandTCNAsEricAstrachangaveaninformation-packedtalkaboutdevelopmentsintheTCNAHandbookincludingLHTMortarseerelatedstoriesinBytheBookandTechTalksectionsinthisissue.Justafewofthetopicshecoveredincludedcurblessshow-ersliveloaddeectionforstonetilecrackisolationmembraneresponsibilitydevelopmentoftilestandardssustainabilityandGreenSquaredincludingUL-certicationofthetileindustryenvironmentalproductdeclarationEPDhealthproductdeclarationHPDDCOFupdatethintiledevelopmentintestingandstandardsandsaw-toothexpansionjointsKnowingthatthenameisbeingchangedonLHTmortarandlearn-ingaboutsawtoothexpansionConferencegoerstookturnsridingthemechanicalbull.HereisNTCAworkshoppresenterMichaelWhistlergivingitatry.RepresentingalltheparticipatingassociationsinTotalSolutionsPlusarel.tor.RonSchwartzpresidentofTCAABartBettigaNTCATCNAsEricAstrachanandCTDAsRickChurch.NTCAassistantexecutivedirectorJimOlsonwithwifeMaryOlsonNTCAadreparegussiedupfordancingattheclosingdinner.84TileLetterJanuary2015 CERSAIE2014jointsputsmeaheadofthecurveBrookessaid.IlearnedsomuchespeciallylegalthingsthatwedontknowsomuchaboutandImademajorcon-nectionswithcontractorsalloverthecountrysaidCTDAmemberOliviaBloomofHorizonItalianTile.Thisgroupofpeoplehasthewillingnesstoshare.IlikemoreofthebusinessfocussaidAnthonyJungofJungTileinVictoriaTexas.AnditwasgoodthatitwasclosetohomeandIcouldbringsomefolkshere.Iknowwhatresonateswithmebuttheygettohearitthemselves.JungpartneredwithDavidAllenCompanysChrisWalkerforanilluminatingsessionondevelopingsuccessfulsubcontractorcollabo-rations.TSPisagreatwaytocatchuponwhatishappeningintheindus-trynotjustthenewproductssaidJanHohnofNTCAFiveStarContractorHohnandHohnInc.inOpeningdaykeynotespeak-erScottMcKainremindedthecrowdthatpeoplechooseyoubecauseofyourdiffer-encesandencouragedattendeestothinkoutsidetheboxwhenitcomestotile.Starbucksfoundawaytodifferentiatecoffeeifotherscanndawaytodifferentiatewater-youcandoitwithtilehesaid.AttheBestPracticepanelamixofunionandopen-shoppanelistsdiscussedarangeofbestpracticesfrombeingthoroughlyversedinstandardstohowtomarkettogeneralcontractorstogettingqualiedlaborintothespecsandonthejobtoknowingwhentobeselectiveabouttakingonajob.TCAAmembersJenniferPanningl.andBradTostrudr.joinedNTCApanelistsJamesWoelfell.c.andDanWelch.NTCAsBartBettigamoderated.ShannonVogelofferedawealthofvalu-ableinformationaboutusingsocialmediatogenerateinformationeducationandconnection.86TileLetterJanuary2015 RenewWithoutReplacingRepresentingawholenewcategoryinporcelaintileThinnerbyFloridaTileisauniqueproduct.Designedtobeasthinas3.5mmyethavethesametechnicalpropertiesanddurabilityofmuchthickerporcelaintile.Thisnewproductwillopenthedoortoawholenewworldofdesignpossibilities.Imaginebeingabletorenovateyourspacewithoutthecostdelaysandinconvenienceoftearingoutyourexistingoororwallnish.FloridaTilecontinuesitslegacyofdesignandinnovationinthetileindustrywithThinner.Formoreinformationvisitusonthewebatwww.oridatile.comthinner CERSAIE2014St.PaulMinn.TSPgivesasneakpreviewofsomeofthenewprod-uctshoweverTSPgivesusinfoabouttheindustrywiththeupdatesfromTCNAandtheprivatebreak-fasts.Wegetinsighttomarketandconstructionconditionsandout-looks.Itgivesusmoreofaworldviewofthetileindustry.SandySmithtalkedabouthowtoengageemployeesandavoidthehazardsofnegativityandstressintheworkenviron-mentfromwithintheranksorasaresultofdestructivemanagementstyles.BahadirKayanvicepresidentofsalesatKaleseramiktoldthecrowdattheAwardsLunchsponsoredbyTurkishCeramicsofthemanybenetsTurkishceramicsoffertheU.S.marketfromthefavorablecur-rencyrateto70digitalmanufacturingtoexportstotheU.S.increasingover30in2013.SuperiorTileMarblesTommyConnergaveaninsightfultalkondesignbuildobliga-tionsandonwaystotransferrisktoavoidbeingclobberedwithliabil-itythatisnotrightfullythetilecontrac-tors.PicturedbelowTheSpecicationSmackdownPanelhadacommercialfocusgearedtodevelopinggreatercollab-orationbetweenallthepartiesinvolvedinaproject.Shownl.tor.areMaryYocumCrossvilleOliviaBooneHorizonItalianTilearchitectdesignerSusieJaureguimoderatorTomKotelMid-AmericaTilearchitectRickEngebretsonofRLEGroupandAlGrazziniGrazziniBrothers.88TileLetterJanuary2015 NothingtoThrowAwayNOWASTE.CapsDesignedtoLastInstallersCareer.StainlessSteelStrapWillNotBreakabovetheinstalledsurface.RubberAccessaryprotectsandholdsinstalledmaterialinalignedposion.ThinTile-Porcelain-OsetUngauged-SlabYouPickDesiredPlateandPerformance.SuperiorClampingAbility.MostValuableBestPerformingandMoreAordablethanyoumaythink.ForuseonWallsFloorsCeilingsandCounterTopswithmosthardsurfacematerials.www.mltsystem.comQualiesforLacreteCustomTECandMapeiWarranteesSendusYOURphotosandcommentsforachancetobefeaturedinTileLeer.Tel.319-610-3038Fax319-524-1638INFOmltsystem.comBradDennyProjectManagerWevebeeninbusinesssince1973andthroughthreegeneraonsweveworkedhardtobalanceholdingontothetradionalmethodsandstayingontopofnewinnovaonsinthetrade.ThereareasomethingsthatcomealongliketheMLTsystemthatallowuskeepupwithchangingtrendslikeLFTssquareedgedlesandthinlepanels.Itjustmakessense.NicholsTileTerrazzoCoInc.5835EatonsCreekRd.JoeltonTN.37080Oce615-876-2114Emailbdle21gmail.com CERSAIE2014Tabletops-timetonetworkandseewhatsnewThetabletopexhibitsareatimewhenattendeesgettovisitwithman-ufacturersandsuppliersaskques-tionsandseenewproductsunveiled.IlikethatwecangetaholdoftechnicalinformationearlysaidNTCAsGregMichael.ForinstanceLATICRETEsgroutwilleliminatesomuchneedforstorageIdonthaveagiantwarehouse.KristinColemanofNovitaCommunicationsrepresentingCeramicsofItalygaveanoverviewofnewtrendsunveiledattherecentCersaieshowinBologna.Closingkeynotecomedianjugglerandmagicianusedamazingfeatstoencouragethecrowdtolaughatfear.Drawingananalogyofjugglingknivestootherdangersanddifcultiesonecanencounterinbusi-nessorpersonallifeheexplainedWhenthingsstarttogetscaryyouareprobablylookingatthebladeyouarenotfocusedonthehandleIfoundthatgivingisthehandleIwasalwaysfocusedonwhatwouldcomebacktomeandhowIwouldgetwhatIwant.OnceIfocusedonthehandleIwasntafraid.90TileLetterJanuary2015 CERSAIE2014AtFinPanJeffKettererandLisaShaffer.MariaOlivieraandRonNashofLATICRETEunveilLATICRETEsPermaColorSelectanewsystemofgroutthatusesawhitebasepowderthatismixedwithacolorpack.Afullcomplementofthe40mostpopularcolorsintheindustrycanfteasilyonashelfkeepinginventorylow.LATICRETEalsolaunchedPlasmaapremixedgroutthatcomesin20colorsandtranslucent.AtBostikarel.tor.BrianPetrucciSteveYoungChadBulenandSerhanOztemiz.AttheRTCProductsboothBillRussor.talksproductstoSteveSlutzahofWestsideTileandStoneCanogaParkCalif.AttheTurkishCeramicsboothOzgel.SevgainUtluligc.andOnurArkunwel-comevisitors.TurkishCeramicssponsoredtheawardslunchearlierintheday.MaryYocumandSvendHovmandattheCrossvilletabletopbooth.JoeLinzemeyerl.andWadeVerbleofLoxscreenduringthetabletopreception.TileLetterJanuary201591 Ed.noteBytheBookisasectionthatreplacesHandbookHighlightswhichappearedinalternatingissuesofTileLetterin2014.BytheBookwillbewrit-tenbyindustryexpertsandwillexploretopicsthatappearinarangeofindustrypublicationsandaddressissuesaffectingtheindus-tryateverylevel.The2015TCNAHandbookwillcontainachangethatcontractorswillnodoubtapplaudanewsec-tionaimedateliminatingspecifca-tionsthatcallfortheimproperuseofcementitiousbondingmortarstolevelorfllsubstratesortocre-ateslopesortransitionsbetweenfnishoorheights.Thenewsec-tionDrySetMortarforLargeandHeavyTileLHTMortarformerlyMediumBedMortarreplacestheformerMediumBedMortarsec-tionthathadbeenaddedtotheHandbookin2011.Thereplacementlanguagenotonlyrenamesamortartypeitgoesmuchfurtherinexplainingwhatthesemortarsareandarentdesignedtodo.Whiletheoldsec-tiondidnotethatsuchmortarsaredesignedasdirectbondadhesivesandarenotintendedtobeusedintruingorlevelingunderlyingsubstratesortheworkofothersBYTHEBOOKbroughttoyoubyBeverlyAndrewsworksforProSpecaCTEFsponsorsince2012.ShechairstheMMSAcommitteethatdevelopedproposedANSIstan-dardsforLHTmortarsandthatproposedthischangetothe2015TCNAHandbook.2015TCNAHandbookaimstoeliminatespecifcationsthatcallfortilecontractorstofxsubstrateswithmedium-bedmortarByBeverlyAndrewsProSpec92TileLetterJanuary2015 andthatmediumbedmortarisaproductnotaninstallationmeth-odcontractorsnationwidehaveneverthelessbeenbattlingspeci-cationsthatcallforamediumbedmethodoruseofathickapplicationofmortartoattenandxsubstratesortoformheighttransitionsandslopestodrainswithbondingmortars.SpeciferstakenoteConfrontingthisconfusionhead-onthenewsectionforLHTmor-tarincludesanotetospeciersectionthatrestatestheproductlimitationsaddingthatwheresubstratevariationexceedsallow-ancesLHTmortarformerlymedi-umbedmortarcannotbeusedtoremedysuchbecausetheapplica-tionwouldexceedthelimitationsofthemortar.Itgoesontosaythatprojectplansandspec-icationsthatcallfororrefertosettingtilebyamediumbedmethodorlargeandheavymethodorthatcallfortheuseofbondingmortartolevelattenorllsubstratesortocreateslopesortransitionsbetweennishoorheightsdonotconformtotileindustrystandardsornorms.Likethenow-eliminatedmediumbedmortardenitiontheLHTmortardenitionrelaystheuseful-Projectplansandspecica-tionsthatcallfororrefertosettingtilebyamediumbedmethoddonotconformtotileindustrystandardsornorms.Largeandheavytilemortarisshownhereinstalledtothethicknessspecifedinthenewdefnition332to12BYTHEBOOKTileLetterJanuary201593 nessofthemortartypeforsettinglargetilesstilldenedastileswithatleastonesidegreaterthan15longandaddsthatwhensettingsuchtileslargertrowelsareusedandneededtoapplyenoughbondingmortartoachievemortarcoveragerequirements.Forlargetilesathickerbondcoatisoftenrequiredtoachievemortarcover-agerequirements.TheLHTmortardenitionaddi-tionallydenesheavytilesasthoseweighingovervepoundspersquarefootanditstatesthatthebondcoatthicknessafterthetileisembeddedisintendedtobe332to12nominally.Previouslythemediumbedmor-tardenitionalloweduptoa34thickbondcoat.Togetherthenamechangeimprovedclarityandaddedinfor-mationmoreclearlycommunicatelimitationsonhowmanufactur-ersintendLHTmortarsformerlymediumbedmortarstobeused.ThisHandbookchangeshouldalsoprovidecontractorswithsup-portwhenfacedwithspecica-tionsthatconictwithmanufac-turerrecommendations.Staytunedformoreonthistopic.AlthoughtheLHTmortardeni-tionnotesthattherearenoANSIorISOstandardsspecictothistypeofmortarthisisexpectedtochangebeforelong.LargelyinresponsetocontractorconcernsregardingthelackofstandardsforLHTmortarsmanufacturersfast-trackedstandardsdevelopmentthroughtheMaterialsandMethodsStandardsAssociationMMSAtheresultingproposedANSIstandardsforLHTmortarswereapprovedinNovemberbyMMSAandareheadedtotheANSIASCA108Committeeforreviewandeventualballoting.FormoreinformationcontactBeverlyortheMMSAatwww.mmsausa.com.BYTHEBOOK94TileLetterJanuary2015 yourneighborsarentthatLOUDWithSuperSAM125SuperSAM125SoundAbatementMembraneSuperSAM125isapremium125milself-adheringsounddeadeningsheetmembraneforuseover6or8concreteslabswithoutasoundratedceilingassembly.SuperSAM125meetsandexceedsaratingof50forSTCairbornesoundandIICimpactsoundwhilealsoprovidingcrackisolationupto38andwaterproongprotectionwhenusedunderstoneceramicorporcelaintileandwood.Scanformoreinformation800-633-4622www.nacproducts.com NTCABENEFITSBOXChangesareafootthisyearandoneofthemcentersaroundtheNTCATileStoneWorkshops.InadditiontoabrandnewprogramthatisbeingdevelopedatpresstimeandnewADprogramsthatprovideCEUstoparticipatingarchitectsdesignersandspeciersthescheduleofthework-shopswillchangetoofferafull-dayprogramwithopportunitiesformul-tiplepresentationsnetworkingandvendorinteractionthroughouttheday.Inresponsetofeedbackfromattend-eesandhostswedevelopedanewprogramthatkickedourtraditionaltileandstoneworkshopsupanotchsaidJimOlsonNTCAassistantexecu-tivedirectorandprogramcoordinator.Thisnewprogramof80Daltile-hostedworkshopswillofferafull-daycus-tomerappreciationdayformat.Eventswillstartat830a.m.withdonutsandbreakfasttreatsandwillprovideattendeeswiththreeNTCApre-sentationsonarangeoftopicsthrough-outthedayinterspersedwithvendorproducteducationpresentations.Theprogramwillwrapupby430p.m.InadditiontotheDaltileworkshopsthereare11workshopswithindepen-dentdistributorswhowillofferafter-nooneventsthatwillrunfrom430pm730pmatthehostdistributorsite.Wearelookingforwardtocontinu-ingourNTCAtraditionofblanketingthecountrywithtrainingandedu-cationopportunitiesaboutindustryissueshands-ondemonstrationsandchancestonetworktoattendeesandcustomerswithournewrosterofworkshopsOlsonsaid.Visitwww.tile-assn.comandclickonTrainingandEducationforafulllistofupcomingworkshops.NTCATILESTONEWORKSHOPSEventswillstartat830a.m.withdonutsandbreakfasttreatsandwillprovideattendeeswiththreeNTCApresentationsonarangeoftopicsthroughoutthedayinterspersedwithvendorproducteduca-tionpresentations.Theprogramwillwrapupby430p.m.Thisnewpro-gramof80Daltile-hostedworkshopswillofferafull-daycustomerappreciationdayformat.96TileLetterJanuary2015 DavidAllenCompanyaleadinginstalleroftilemarblegraniteandterrazzodonat-edsixtrucksofooringtoTilePartnersforHumanityTPFHfromitsWashingtonD.C.facilityinSeptember.TPFHrepresentsthepartnershipoftileindustrymembersworkingtosupportnon-protpartnerslikeHabitatforHumanityandcommunityoutreachcentersthroughdonationsoftilematerialsandlabor.TheooringdonationsbenetedDryRidgeReUseCenterinDryRidgeKy.andOperationCompassioninClevelandTenn.TPFHcoordinatedthedonationsonbehalfoftheorganizationswhichbothservemultiplecommunitiesinandaroundtheAppalachianMountains.DavidAllenCompanyisaNTCAFiveStarContractormemberoftheNationalTileContractorsAssociationNTCAalongtimesupporterofTPFH.DavidAllenCompanyisalsoamemberoftheMarbleInstituteofAmericaandtheNationalTerrazzoandMosaicAssociation.Thecompa-nyisheadquarteredinRaleighN.C.andhaslocationsinSouthFloridaWashingtonD.C.BirminghamAla.andLexingtonS.C.DavidAllenCompanyhasalsodonatedtruckloadsofexcessproducttoTPFHsev-eraltimesoverthepastthreeyears.HerbMillerexecutivedirectorofTilePartnersforHumanityanditsparentorganiza-tionMountainRe-SourceCenterthankedDavidAllenCompanyforitsongoingpartnership.ItsawesomethatpartnerslikeDavidAllenCompanyrealizetheimportanceofsupportingtheworkoflocalnonprotsthroughthedonationofgoodmaterialthattheynolongerneedMillersaid.Throughthisincredibledonationtwoorganizationsthateachservemultiplecommunitieswillbeabletousetiletorebuildandimprovethelivesofseveralfamilies.ThankyouHelpingHandsDavidAllenCompanydonatessixloadsofooring98TileLetterJanuary2015 AsoneofthehottesttrendsintheindustrythewoodinspiredcollectionsbyEmserTileembodiestheclassicfeelofahardwoodwithmoderndurabilityfoundinceramicandporcelaintile.Ourwoodlooksprovideanextralevelofcomfortinwetareassuchaskitchensbathrooms.Withalargespectrumofcolorssizesandnishestheversatilitythesetilesbringmakeitsuitableforbothcommercialandresidentialapplications.EmserTilesWoodInspiredCollectionsIncludeAlpineCountryDowntownGroveHeritageModenaParquetReclaimWoodworkWoodInspiredCollectionswww.emser.com NTCANEWS100TileLetterJanuary2015NTCAofferslivedemonstrationsatTISEWestNTCApresentersGeraldSloanandMichaelWhistlerwillpresentaprogramoflivepresentationseachdayatTISEWesttakingplaceatMandalayBay.ThedemoareaisbeingsponsoredbyDaltile.Thescheduleoflivedemonstra-tionsisasfollowsWednesdayJanuary21st1030-1100SurfacePreparationforFloorsandWalls1130-1200LargeFormatTileInstallationforWalls130-200LargeFormatTileInstallationforFloors300-330GroutingForFloorsandWalls400-430InstallationUtilizingMembranesThursdayJanuary22nd1030-1100ShowerPanPreparationandInstallation1130-1200GlassTileInstallations130-200ThinTileInstallations300-330InstallationofMudFloors400-430InstallationofMudWallsFridayJanuary23rd1030-1100InstallationofMortarforMaximumCoverage1130-1200StoneTileInstallations100-130HeatedFloorTileInstallationsInadditionSloanandWhistlerwilloffersessionsintheTISEWestconferenceprogram.SessionTU13isfrom12noonto130p.m.onTuesdayandwillfeaturetheteamaddressingProperApplicationofTileandStoneforKitchenandBathrooms.InsessionTHU07from800to930amSloanandWhistlerwillpresentTileExploringInstallationFailuresandSolutions.Inadditiontolivedemosandinstallation-basedconferenceoffer-ingstheCeramicTileEducationFoundationCTEFwillconductthehands-onportionoftheCertiedTileInstallerCTIexamatTISEWest2015onWednesdayJanuary21standThursdayJanuary22ndwithfourinstallerseachdayforatotalofeightCTIinstallerstakingtheexam.AdvancedCerticationsforTileInstallersACTwillbeconductingfourtestsLargeFormatTileandSubstratePrepMembranesMudFloorsandShowerReceptors.Threeopen-shopinstallersandthreeIUBACunioninstallerswillparticipateintheACTexam.From1030am-1130amonTuesdayCTEFsScottCarothersandTomJenningsvicepresidentofmemberservicesforWFCAwillco-presentconferencesessionTU06entitledGrowingTogetherNotApartHowInstallersandRetailersCanWorkTogethertoBeMoreProtable.Visithttptinyurl.comq4g93wcortheeducationtabatwww.tisew-est.comforacompletelistingofconferenceswhichisrepletewith Perfectionisntalwayseasy...untilnow.NewMAPEIsShowerPerfectInstallationSystemscomposedofpre-slopedpanelsapatentedPVClineardrainandinnovativetime-savingcomponentsarecomplementedbyindustry-recognizedwaterproongproducts.ShowerPerfectInstallationSystemscombinequickeasyinstallationwithcontractorlaborsavingsallowingjobsitefabricationtotthesizingrequirementsofshowercompartments.Theinstallationsystemsareidealfortub-to-showerconversionsforcommerciallightcommercialandresidentialusesinhotelshospitalityfacilitiesinstitutionsdormitoriescondominiumsandsingle-familyresidences.FormoredetailsaboutShowerPerfectInstallationSystemsvisitwww.mapei.com. NTCANEWS102TileLetterJanuary2015topindustryexpertsaddressingmanyissuesthatarecriticaltomembersofthetileandstoneindustry.NTCAawardsDomannfreeCoveringstripGaryDomannofDomannTileinConcordN.C.wonafreetripforvedaystoCoveringsinOrlandoFla.April14-172015.Theprizewaspartofthe175000GiveawayNTCAofferedtothosewhoattend-edNTCATileStoneWorkshopsin2014.DomannattendedtheMay22workshopatDaltileinCharlotteN.C.GaryandhiswifeSusanhavethreechildrensonLandonstudy-ingengineeringatUNCCharlottedaughterEmilyatUNCChapelHillstudyingbiologyandLorenwhoisattendingcollegeinAustralia.HeritageWilloughbyTilepartneronlocalB2BeventMartinBrookesofNTCAFiveStarContractorHeritageMarbleandTileinMillValleyCalif.andNTCAmemberRyanWilloughbyofMarincountyneighboringbusi-nessWilloughbyTileofSanRafaelCalif.gottotalkingonedayaboutbringingtogetherlocalNTCAmembersorwould-bememberstoabusiness-to-businessFridaynightprogramtofostereducationandnetworkingamonggoodfriendlycompetitors.SoonFridaynightNovember14thebusinesseshostedtheareasrstNTCAeventwithapresenta-tionfromSloanBaileyandDylanGrimesofFlynnRileyBaileyandPasekLLPentitledHowtoGetPaidNotSuedatSmithAndersenNorthArtGalleryinSanAnselmoCalif.Brookeslocation.ItwasasuccessBrookessaid.Thegener-oushostsatFlynnRileyBaileyandPasekLLPtookall12participantsouttodinnerafterwardsatalocalrestaurantwheremorenetworkinganddiscussionensued.WedecidedthatitwouldbegoodtodoalocaleventtogetmembersinvolvedasameetandgreetandtoshowwhatNTCAdoesandhowitparticipatesintheindustryBrookessaid.Drawingfromlocalmembersandotherinterestedpartiesfromwithina100-mileradiusBrookessaidWedliketoencouragemembersandnonmemberstoparticipateinGaryDomannandsonLandoncelebratingtheirteamtheCarolinaPanthersin2013.Domannwonanall-expensepaidtriptoCoveringsintheNTCA175000Giveawaysweepstakes.AllattendeesattheNTCATileStoneWorkshopsin2014wereeligibletowineitheranall-expensepaidtriptoTotalSolutionsPlus2014inSanAntonioTexasoratriptoCoverings2015. 800.423.5243www.barwalt.comProvidingprofessionaltoolsforover35yearsThanksJackweareveryexcitedaboutintroducingourlatestinnovativetoolsfortheproinstallerin2015HeyJackwhatareyoulookingforwardtothisNewYearWalterIamlookingforwardtousingallthenewtoolsyouhavebeenworkingonlastyearFromallofusatBarwaltToolsHappyNewYearWalterPytlewskiCEOOwnerBARWALTTOOLJackAbravanelOwnerContractorTILETECHNIQUES NTCANEWS104TileLetterJanuary2015theselocalevents.Itsanabilitytondoutwhoyourgoodcom-petitorsareandyourfriendsratherthanyourenemies.BrookessaidhespartneredwithgoodcompetitorWilloughbyonafewjobsandeventslikethisfos-tertrustbetweenfellowbusiness-people.PlusBrookessaidTherearethebenetsofthenetworkingsideofitanddevelopingtrustineachother.Itsagreatopportunitytondoutwhothegeneralcon-tractorsarethatyouwanttoworkforthosewhopayontimeandthosewhoyouwanttostayawayfromwhoarelatepayers.Thereisenoughworktogoaroundforthegoodguysitsthebottomfeedersthatdrivethepricedown.BrookesaNTCAregionaldirectorforNorthernCaliforniaandWilloughbyaNTCANorthernCaliforniastatedirectorareplan-ningtheirnexteventinlateAprilorearlyMaytofocusonthenewNTCAReferenceManualwhichwillbeavailableatCoverings.LikeMartinIdliketocon-tinueourpursuittooffertheseopportunitiesforbotheducationandnetworkingWilloughbysaid.IfoundSloanspresentationveryvaluableandengagingandknowitwillgoovergreatatCoveringsEd.noteSloanRileywillbeafea-turedspeakeratCoveringsApril14-17OrangeCountyConventionCenterOrlandoFla..IlikeMartinsideaofaprogramontheNTCAReferenceManualandhavebeenthinkingaboutsomethingonwebpresence.Ilookforwardtobrainstormingwithothermembers.Ithinktheeventmayhavenettedusonenewmemberandseetheseasachanceforourstaterepstobemoreactiveinmembershipgrowththroughattraction.InterestedinattendingafutureMarin-areaeventContactMartinBrookesatmartinheritagemar-bletile.comorRyanWilloughbyatwilloughbytilegmail.com.SloanBaileyofFlynnRileyBaileyandPasekLLPofferedalocalNTCAbusinessprogramentitledHowtoGetPaidNotSuedatHeritageMarbleandTileinMillValleyCalif.FlynnRileyBaileyandPasekLLPthentookall12participantsouttodinnerafterwardsatalocalrestaurant.NTCAmemberandNorthernCaliforniastatedirectorRyanWilloughbycenterinjacketsaidIdliketocontinueourpursuittooffertheseopportunitiesforbotheducationandnetworking...Ilookforwardtobrainstormingwithothermem-bers.DylanGrimesc.r.ofFlynnRileyBaileyandPasekLLPalsohelpedpresenttheprogram. INDUSTRYNEWSDACpresents18thannualDesignSchoolscholarshipForthepast18yearsDavidAllenCompanyhasawardeda5000scholarshiptoagiftedandpromisingarchitecturalstudentattheNorthCarolinaStateUniversityCollegeofArchitecture.TheDeanofthecollegemakestheselectiontoeitheragraduateoranunder-graduatestudent.MikeNortondirectorofcontractprocurementpresentedthe2014awardtoLarryCarrwhohasbeenidentiedbytheDesignSchoolfacultyasapromisingleaderinarchitecture.DavidAllenCompanyhasalonghistoryofpromotingtheuseoftilemarbleandterrazzothroughitsrelationshipwithandsup-portofarchitecturalanddesignschools.WithofcesinRaleighN.C.WashingtonD.C.ColumbiaS.C.BirminghamAla.andSouthFloridathecompanyiscelebratingits95thyearin2015.FACESINTHENEWSGIOArchitecturalTileStonegiotile.comhashiredGregCapellasNorthCarolinaregionalsalesmanagerfocusingonthecitiesofCharlotteRaleighWinston-SalemandGreensboro.Capellisresponsiblefordevelopingbusi-nessrelationshipswitharchitectsdesignersandooringcontractorsinthecommercialdesignsectorandistheprimarypointofcon-tactforcommercialstoneandtilesalesintheregion.A2012grad-uateoftheUniversityofNorthCarolinaatChapelHillCapellstudiedeconomicsandnanceandmostrecentlyworkedforFergusonEnterprisesinpurchasingandoperations.INDUSTRYNEWSCallforentries2015CeramicsofItalyTileCompetitionConndustriaCeramicatheItalianAssociationofCeramicsandtheItalianTradeCommissionhasissuedanofcialcallforentriesforthe22ndeditionofthe2015CeramicsofItalyTileCompetition.NorthAmerica-basedarchitectsandinteriordesignersareinvitedtosubmitneworrenovateddomes-ticandinternationalprojectsintheinstitutionalresidentialandcommercialhospitalitycategoriesthathavebeencompletedbetweenJanuary2010andJanuary2015.Theannualawardsprogramhon-AccompaniedbyCollegeofDesignDeanMarvinMalechaMikeNortonr.DavidAllenCompanysdirectorofcontractpro-curementpresentsthe2014DavidAllenCompanyScholarshiptoarchitecturalstudentLarryCarr.106TileLetterJanuary2015 www.tilewareproducts.com828-322-9273828-304-1076FaxSeeourcompletelineofOrganizaonAssistproducts.BasketsHooksTowelBarsGrabBarsFootPropsStructuralSurfaces2014TileWareProducts.Allrightsreserved.PermaTileFastenerPatented.USPatentNo.8161700PanelDisplayModelTWGD-010Engagethefuturesellproductsthatgenuinelyexpandconsumerulityinleshowers25x47MountswithcleatsIllustratesallcurrentproductsProgramsavailableCallfordetails INDUSTRYNEWSorstheworkofNorthAmericanarchitectsanddesignerswhocre-ateexceptionalspacesusingItalianceramicandporcelaintile.WinnerswillbeannouncedattheCeramicsofItalyInternationalPressConferenceduringCoveringsinOrlandoFloridafromApril14April172015wherethewin-ningarchitectsanddesignerswillbeinvitedtopresenttheirprojects.Eachcategorywinnerwillreceiveacashprizeof4000plusave-daytriptoBolognaItalytoexplorethehistoriccityandattendCersaietheworldslargestexhibitionforceramictileandbathroomfurnish-ingswithahandpickeddelegationofcolleaguesanddesignjournal-istsfromacrossNorthAmerica.Anadditional1000willbeawardedtothewinningcontractortiledis-tributorteamineachcategory.Fordetailsandtoentervisitwww.tilecompetition.com.DeadlineforentriesJanuary162015.HanleyWoodtosellexhibitionsbusinesstoInformaHanleyWoodhasreachedanagreementtosellitsHanleyWoodExhibitionsbusinesstoInformaPLCaUK-basedpublishingandeventscompanythatoperatesinmorethan40countriesandisoneoftheworldsleadingknowledgeproviders.Thesaleissubjecttocustomaryregulatoryreviewandwasexpectedtoclosebytheendof2014.TheExhibitionsbusinesswillberebrandedInformaExhibitionsUSandwillmaintainitshead-quartersinIrvingTexasunderthecontinuedleadershipofRickMcConnellaspresidentInformaExhibitionsUSConstructionandRealEstate.InformawasattractedbythepowerandvalueofthetradeshowbusinesswevebuiltovertheyearssaidPeterGoldstoneHanleyWoodschiefexecutiveofcer.Informaalsorecognizedtheexcel-lenceofthemanagementteamandemployeesGoldstonesaid.CallingHanleyWoodExhibitionsoutstandingStephenA.CartergroupchiefexecutiveofInformaaddedThisisaterricportfo-lioofleadingconstructionexhi-bitionbrandsthatwillbecomeakeycomponentofourGlobalExhibitionsDivision.Incombina-tionwithotherrecentacquisitionswehavesignicantlystrengthenedourpresenceintheU.S.demon-stratingourcommitmenttothesectorandtheregion.HanleyWoodandInformaPLCwillenterintoalong-termpart-nershipagreementunderwhichHanleyWoodwillcontinuetopro-videeditorialandmarketingsup-portforExhibitionsevents.ThispartnershipagreementwillallowHanleyWoodMediatomaintainitsroleastheof-cialmediaandinformationpro-vidertothevariouseventswehavesupportedformanyyearssaidGoldstone.Atthesametimeoursharedcustomersbusinesspart-108TileLetterJanuary2015 INDUSTRYNEWSnersandattendeeswillbeneftfromthecontinuedcollaborationbetweenthetwocompanies.WinatriptoSpaininPassporttoCreativitycontestTileofSpaintheinternationalbrandrepresenting125ceramictilemanufacturersbelongingtotheSpanishCeramicTileManufacturersAssociationASCERisnowaccept-ingentriesforthe2015PassporttoCreativitycontest.Thecontestgivesarchitectsandinteriordesignersanopportuni-tytoentertowinafreetriptoSpain.WinnerswillparticipateinaFebruary2015architecturalexcur-sionwheretheywillearnfourCEUcreditsandgetachancetovisitCevisama2015theInternationalCeramicTileandBathFurnishingShowinValenciaSpain.EnteringisfunandeasyArchitectsandinteriordesignersarechallengedtobecreativeandsubmitapictureofthemselveswithSpanishTile.ThetilecanbeaphotoacatalogorevenasampleofSpanishTile.PhotoscanbedownloadedfromtheInspirationGalleryattileofspainusa.com.PassporttoCreativityisapopularcontestamongarchitectsanddesignersstatesRocamadorRubioGomezrepresentativeforTileofSpain.Thesubmissionpro-cessfuelsthecreativityofthesetal-entedindividualsandoftensparksvisionarydesignideasforfutureprojects.Weareveryexcitedtowitnessfreshandcreativeideasinthisyearsentries.TheTileofSpain2015PassporttoCreativityTourrunningFebruary7thto14th2015includestimetoexplorebeautifulSpainwhileexpe-riencingitsworld-famouscultureincludingtheculinaryartshistori-calsitesandattractionswitharchi-tecturalanddesignsignifcance.ThetripalsoincludesaguidedvisittoCevisama2015factoryandboothtoursandanexclusivepressconference.AllparticipantswillearnCEUcredits.Visitwww.tileofspainusa.comcontestfordetails.EntrieswillbeacceptedthroughJanuary42015winnerswillbeannouncedtheweekofJanuary12.MarsalanamedPantoneColoroftheYearfor2015Awarmbrownwithreddishinu-encesisthehuePantoneColorInstitutehasnamedasitsColoroftheYearfor2015.MarsalaPantoneColor18-1438isthekeyfashionnotefor2015takingoverwherethe2014ColoroftheYearRadiantOrchidleftoff.WhilePantone18-3224RadiantOrchidthecaptivating2014coloroftheyearencouragedcreativityandinnovationMarsalaenrichesourmindbodyandsoulexud-110TileLetterJanuary2015 BLENDSNATURALLYWITHTILENOSEALINGREQUIRED3DAYWATEREXPOSURESalemFiveBankReadingMADesignArtaicInnovativeMosaicGroutBostikDimensionRapidCureTMSimplicity.Durability.Elegance.WhenitcomestocreatingexquisitemosaicmuralsforADapplicationsnooneusestechnologybetterthanArtaic.ArtaicspecifiesBostikDimensionRapidCurefortileinstallationsbecauseittooisatechnologicalbreakthrough.DimensionRapidCureisahighperformancepre-mixedurethanegrouttechnologythatcontains60recycledglasscontentandatranslucenturethanebinderthatbothreflectlightaswellasallowittopassthrough.Thiscreatesavarietyofaestheticeffectsinvirtuallyalltileoptionsavailabletoday.Itmayaddanelegantsparkleandorblendnaturallywithtraditionaltileandstone.Italsocreatesathreedimensionaleffectwithinclearglasstileinstallations.DiscovermoreaboutthisuniquedesignelementatSurfacesJanuary212015BoothB3239.www.bostik-us.comTedAcworthPRESIDENTFOUNDEROFARTAICINNOVATIVEMOSAICWeareconstantlydevelopingnewtechnologyandproductstopromotecreativityintiledesignsuchasuniquebacklitmosaics.Thathigh-performanceapplicationwouldntbepossiblewithoutBostiksDimensionGrout.T2093-12.01.14 INDUSTRYNEWSingcondenceandstabilitysaidLeatriceEisemanexecutivedirec-torofthePantoneColorInstitute.MarsalawasahitontheSpring2015runwayswithfashiondesign-ersfeaturedinthePantoneFashionColorReportSpring2015DanielSilverstainHervLgerbyMaxAzriaandDennisBassoincorpo-ratedthehueintotheircollections.Theimpactfulfull-bodiedqualitiesofMarsalamakeforanelegantstatementcolorwhenthecolorisusedonitsownorasacompellingaccentwhenpairedwithmanyothercolors.MuchlikethefortiedwinethatgivesMarsalaitsnamethistastefulhueembodiesthesatisfyingrich-nessofafulllingmealwhileitsgroundingred-brownrootsema-nateasophisticatednaturalearthi-ness.Eisemansaid.Thisheartyyetstylishtoneisuniversallyappealingandtranslateseasilytofashionbeautyindustrialdesignhomefurnishingsandinteriors.PantoneColorInstitutehasbeenselectingaColoroftheYearsince2000.DRCIndustriesjoinsFuseAlliancePreferredSuppliersFuseAlliancewww.fusealliance.comamember-ownedorganiza-tionofprofessionalcommercialooringcontractorsannouncedtodaythatDRCIndustrieshasjoinedtheFuseAlliancenetworkasaPreferredSupplier.DRCIndustrieslocatedinCarrolltonKy.providestemporaryoorpro-tectionproductsdiamondtool-ingforsurfacepreparationcustompackagingproductsservicesandsolutiontoabroadrangeofmar-ketsincludingcontractpackagingandfulllmentfacilitiesandfurni-turemanufacturers.Withtheaddi-tionofDRCFuseAlliancenowhas20suppliersthatoffermem-bersawiderangeofmultipleoor-ingproductsandooringsupplies.DRCIndustries150000-square-footCarrolltonfacilityisafullser-vicemanufacturingandconvert-ingoperation.AsthepartnershipbetweenDRCIndustriesandFuseAlliancecontinuestodevelopthecompanywilladdmoreproductstotheFuseAllianceoffering.FuseAlliancememberswillpurchaseallDRCIndustriesproductsdirectlyfromDRCIndustries.NawalMotawiNamed2014EconomicBridgeBuilderNawalMotawifounderofAnnArborMich.-basedMotawiTileworkswasnameda2014EconomicBridgeBuilderbytheAmericanArabChamberofCommerceonFridayOctober172014atBurtonManorinLivoniaMich.Morethan900peopleincludingdignitariesmem-bersofherfamilytreasuredfriends112TileLetterJanuary2015 ITSTHELASTTOOLUSEDWHYNOTUSETHEBESTItsthebestspongewehaveeverused.TerryMorrisonGroundZeroFlooringOakleyUtahSince1968WehavegottenmorecomplimentsonthequalityofArmalyProPlusgroutingspongesthananyotherspongewehaveevercarried.EricBarnhillContractSalesSanDiegoMarbleTileSanDiegoCaliforniaWeareveryimpressedwithhowwelltheArmalyProPlusgroutingspongeworksrightoutofthepackage.Itseasytouseandleavesnicefullgroutjoints.Italsopicksupmoregroutresiduesavingalotoftimeonthesecondwashwhichmakespolishingfasterandeasier.OnbehalfoftheapprenticesWayneMcAdamsCoordinatorJointApprenticeshipCommitteeLocal18TileMarbleTerrazzoInternationalUnionofBricklayersAlliedCraftworkersFromthetimeofgroutingwithArmalynaturalspongestoourArmalyProPlusHDQgroutingspongesoftodayourproductshavestoodthetestoftimeforover100years.2010ArmalyBrands.ArmalyProPlusVac-U-PakandtheGREENcoloroftheEpoxyGroutWipearetrademarksofArmalyBrands.1-800-772-1222VisitWheretoBuyatwww.armalybrands.com INDUSTRYNEWSandMotawistaffwereinatten-danceasNawalthankedherfam-ilyespeciallyforhelpinghertoachievehergoals.IacceptthisawardonbehalfofmyfamilyallofwhomhavebeeninvolvedinMotawiTileworksinonewayoranother.MotawiexplainedthatherparentsevenpurchasedtheoriginalbuildingagarageusedtostarttheTileworks.MotawialsoreceivedaplaqueandcerticatefromtheStateofMichiganforheraccomplishment.TheAmericanArabChamberofCommercechoseNawalforthisawardforhercommitmenttobuildingeconomicsocialandculturalbridgesthroughherbusi-nesspracticesdemonstratedsocialresponsibilityandculturalambas-sadorship.USGupdatespackagingcompliantwithOSHAmandateFollowingontheheelsofUSGCorporationsnewbrandidenti-tythecompanyintroducesnewproductpackagingdesignedtomakepackagingsimplerandclearerforuserswhileleadingthechargeoncompliancewiththe2015OSHAmandatetostan-dardizeglobalhazardousmaterialwarningswhichgoesintoeffectonJune12015.BeginninginJanuary2015USGpackagingwillreectOSHAsnewGlobalHarmonizationStandardanamendmenttoOSHAsHazardCommunicationStandardthatoutlineshowhaz-ardclassicationshouldbeshow-casedonproducts.Thestandardalsorequirescertainelementsonproductlabelingauniformfor-matforSafetyDataSheetsandemployeetraining.USGproductpackagingwhichmakesprod-uctseasiertoidentifycomplieswiththe2015OSHAmandatebuttheproductformulationsandapplicationsareunchanged.NewUSGpackaginghighlightsincludeClarityAuniformlayoutandpresentationofkeyinformationmakeseverypackageeasierforcustomerstoreadandidentify.ConsistencyThenewpackageisdesignedtocarrythenewcor-poratebrandlogoandimagerytoconnectthecompanysproductstothecompanybrand.ConfdenceEasy-to-understandsafetyinformationandinstructionsprotectsagainstmishaps.ComplianceAllnewpackag-ingmeetsorexceedsgovernmentregulationsregardingthe2015GlobalHarmonizationSystemGHSstandards.NewUSGproductpackagingmakesidentifcationeasierandcomplieswithnewOSHAstandards.114TileLetterJanuary2015 0306MARCH2015SOPAULOTHEARCHITECTUREANDCONSTRUCTIONFASHIONWEEKEXPOREVESTIR.COM.BRPROMOTEDBYSUPPORTEDBYCO-LOCATEDEVENTSORGANIZATIONDESIGNPS.2PROMOTEDBYSUPPORTEDBYCO-LOCATEDEVENTSORANIZATIONDESIGNPS.2 NEWPRODUCTSIslandStoneintroducesNewWavetoitslineofnaturalstonedimensionaltiles.Strikingreliefandmodernappealarepackagedtogetherinadesignthatworkswellincommercialandresidentialsettings.NewWaveiscreatedfromrectanglesbuiltwithboldreliefpatterndenedbyahighcenterthatslopestothinedges.Thetileisinstalledwithoutgroutinasubtleoffsetpatternthatcreatesadynam-icsurfaceswithstrikingshadows.Directionallightingcanbeusedtoaccentuatetherelief.AvailableinSilverQuartziticSlateWhiteMarbleCopperQuartziticSlateandSutraBlackSlate.www.islandstone.comDaltiledebutsIndustrialParkColorBodyPorcelainfeatur-ingStepWiseabreakthroughinsolutions-basedtechnologytomeetevolvingcommercialindustrystan-dards.Eveninheavycommercialapplicationsthispatent-pendingtechnologycombinesslipresistancewithsuperiorcleanabilitytopro-videlong-lastingbeautyandperfor-mance.Withahighdynamiccoef-cientoffrictionDCOFof.68 NEWPRODUCTSFILAwillshowcasenewsurfaceprotectorsbest-sellingtrouble-shootingtreatmentsanditssup-portdivisionsinboothB882atTheInternationalSurfaceEvent2015TISEWestatMandalayBayLasVegasinlateJanuary.Innovationspresentedwillincludeprotec-tivedirt-barrierFILASTOPDIRT.Solvent-freesealerFILAMP90ECOPLUSisastain-proongprotectorforpolishedandunpolishedstoneaswellaspolishedporcelain.Itcanbeappliedtosurfaceswithsomeresidualmoisturecuttingon-siteapplicationtimebyupto80.VerylowVOCitisnon-lmformingforindoororoutdooruse.SafeforfoodcontactareasitisGEV-EMICODEEC1PLUScertied.FILACR10theepoxyresidueremoverwillalsobeondisplayalongwithcompre-hensiveresourcesonFILAsnewConsultingCeramicDivision.www.lasolutions.comImagineTileInc.hascollabo-ratedwitharchitectureanddesignstudionemaworkshoptolaunchtheBibliophileCollectionof18different16x16commercially-ratedceramictilesinamatten-ish.InspiredbytheiconicNewYorkPublicLibrarythe48x96repeatingmuraldepictsahigh-res-olutionbookcaseinbrownscaletones.Usingapatentedprocessthetilesfeatureahigh-resolutionpatterngivingthema3-Deffect.ThetilesaresuitableforindoorandoutdoorusecontainnoVOCsandaredurableeasytocleanandeco-friendly.Theresiststrongchemi-calsUVlightingandcancontrib-utecreditsforbuildingsobtainingLEEDcertication.www.imaginetile.comUSGCorporationandXLBrandsLLCthenationslargestprivatelabeloorcoveringadhe-sivemanufacturerhavepartneredtointroduceUSGDurockBrandX2Primer-Sealer.Thenewprimersealeristherstofitskindtoprovidea10-yearlimitedsystemwarranty.TogetherUSGandXLBrandsaretheonlymanufactur-erstooffersuchawarrantyinthetileandooringindustry.Thesystemallowsoor-coveringinstal-lationoverUSGLevelrockandUSGDurockgypsumunderlay-mentsinaslittleasfourhoursafterUSGDurockX2Primer-Sealerapplicationsavingbothtimeandmoneyonthejob.DesignedforusedirectlyoverUSGLevelrockBrandandUSG118TileLetterJanuary2015 ELECTRICFLOORWARMINGSYSTEMOverthelast40yearsweveperfectedthemanufacturingofsafedependableandhigh-qualityfloorwarmingsystems.Itsastandardwesetforourselves.Andanameyoucantrust.ChooseconfidencevisitWarmTiles.com.DFTCABLESFlexiblefloorplansolutionSELF-ADHESIVEMATSPre-cabledeasytoinstallWARMTILESELITEUltra-thinlowprofilemat NEWPRODUCTSDurockBrandself-levelinggyp-sumunderlaymentsUSGDurockX2primersealersofferthewar-rantywhenusedinconjunctionwithanyXLBrandsmanufacturedadhesives.Thisannouncementcomesontheheelsofacollabora-tivepartnershipbetweenUSGandXLBrandstobringsolution-basedsystemsthataddressmoistureandsubstrateissuesinstallationspeedrequirementsbondingandperfor-manceapplicationsandfullsystemwarrantyprotectiontotheindus-try.www.usg.comoorprepwww.xlbrands.com.CeramicaRondineofferstheauthenticlookandtouchofmarbleinitsEleganceandClassporcelaintilelines.Eleganceperfectlyrecre-atesthemarblesquelusterinnomi-nal24x2460cmx60cmand24x3660cmx90cmrectifedformatsthatfeatureauniquenano-technologicalpolishthatcreatesasuperiordurablegloss.Classoffersamixofgraphicsinblackgreydoveandwhite-beigeinsoft-to-the-touchtilesthatcanbeusedforwallsandoors.www.ceramicarondine.iten.LeonardoCeramicaintroducesNaturalChicfull-bodyporcelainstonewarecollectionthatreproduc-esthesoftcontoursofrawstonebytracinganewfrontierbetweenanaestheticofnaturalcontrastsandthetechnologicalevolutionofcon-temporarymaterials.Itbringsthesensualityoftheruralworldintotheheartofthemetropolisbringingthewarmthofacozyhometoahigh-techdesign-focusedenvironment.Itshighly-distinctivecharacterandformatsarereadytoconquerspacewiththeirstyleandpuritywithdelicatehuescarefullyselectedfromnature.Thecollectioncomesinwhitebeigegreydarkgreyandbrownrectifedin375mmx750mmnominal15x30and750mmx750mmnominal30x30formats.www.leonardoceramica.com.ANNSACKSCeramicaPintadalineofpaintedceramicdesignsoffersexuberantMediterranean-inuencedpatternsandcolors.TheartisanswhocreatetheCeramica120TileLetterJanuary2015 NEWPRODUCTSPintadacollectionemploythecuer-dasecatechniquethatdatesbacktothe14thcentury.Itinvolvesapply-ingthinbandsofwaxtomaintaincolorseparationduringthefringthenfllinginthedesignscreatedbythewaxwithvibrantly-dyedglazes.Theresultisgorgeousintri-catetilessteepedinbrilliantcolor.ANNSACKSCeramicaPintadatilescomeinsevendifferentpat-ternsinuencedbystylesthatorig-inatedinplaceslikeMoroccoSpainandCalifornia.Somearesubtleandmonochromaticwhileotherspulsewithcolorfulswirlsandmotifs.TheCeramicaPintadatilesareavailableinawidevarietyofshapesandsizes3x34x45x56x68x8andlinersinsizes1x62x63x64x6and5x6.Theyarestrikinglybeautifulwhenusedasbacksplashesshowersstairris-ersandfreplacesandarealsoappropriateforlightuseresidentialooring.www.annsacks.comMIPAsCustomColoursSystemisanewwebappthatallowsdesignerstocustomizeanypatternofMIPAtilesandcreateuniqueindividuallayout.UserscanviewinrealtimecolorcombinationstoachievethemostpleasingmixofpatterncolorandlayoutusingMIPAproducts.Thesoftwarerunsondesktoportabletdevices.Usersselectadesiredlayoutthenapat-ternorsolidcolortoflleachareaofthelayoutandcanpreviewtheeffectandchangeelementsasdesired.Savedflescanbeusedin3Drenderingsaswell.www.customcoloursystem.it122TileLetterJanuary2015 HAVINGAHARDTIMECUTTINGMOSAICGLASSTRYOURWATER-FREEDUST-FREENOISE-FREEPOWER-FREEPOPTILECUTTERComeseeusatSurfacesLasVegasJanuary21-23BoothB25158002342547MarketedbyCORONACLIPPERINC.forNorthAmerica aphPofssiontoos..........................................45amicnOn...............................................47arDeXamics................................................3amyBnds...............................................113artO......................................................29BwtooCompny..........................................103Bo.....................................................123BnoJ.GundchCompny........................................6BOeBsofevyhingInc........................................97BosiInc...................................................111CmictooCompny..........................................50Covings2015..........................................564-67Covings2015.....................................insidbccovCossviInc.................................................77CusomBuidingPoducs...............................6168-6971D-tiCopoion..............................................7eDCOInc....................................................42eGSesyh................................................119eMaCamicllC............................................90emsti...................................................99FinPnInc................................................56-57Foidti...................................................87InnovisCopoion............................................117JosphlundgnConsuing........................................28lcmondPoducsInc.......................................75109latICreteInnionInc........................................25latICreteInnionInc.................................cnspdlYMSouions..............................................5355MaPeI....................................ousidfonndbccovsMaPeI.....................................................101MkDimondPoducsInc.........................................13MltSysms..................................................89Me.Indusis..............................................37MsWhos..............................insidfoncov-pg1MsH...............................................10-11MSysms.....................................79818385MicSnsabsivs.....................................105NaCPoducsInc..............................................95NobCompny...............................................49PrOMaadhsivsInc........................................20-21rgnSonPoducs...........................................39rvsi2015................................................115SGMInc....................................................51SwmsDimondtoosInc.....................................121Schu-Sysms...............................................19SipGip....................................................94SipGudSysms.............................................48txri......................................................15SbiInc...................................................41SonPCmics.........................................16-17Suntouch...................................................73tI-PoBod...................................................35tiWPoducsllC..........................................107UnivsiyofCmictindSon..................................24AdVertisersINDEX124TileLetterJanuary2015 ShowcaseyourprojectatCoverings2015Over15000intotalcashprizesupforgrabsentertheCIDAwardsforfreetoday.Formoreinformationincludingentryrulesandentryformsvisitcoverings.comCID.EntryDeadlineTuesdayJanuary202015SubmityourprojectandyoucanShowcaseyourprojectatCoveringsduringtheshowandattheCIDAwardsOpeningNightCelebrationWinupto2000andaone-nighthotelstayBefeaturedinTileLetterContemporaryStoneTileDesignandtheCoveringswebsiteHaveyourprojectincludedintheonsiteCIDbrochureCoverings2015PresentstheCoveringsInstallationDesignCIDAwardsTheCIDAwardshonorachievementsintheoutstandingdesignandinstallationoftileandstone.2015CID MAPEIFlexcolorCQReady-to-usegroutwithcolor-coatedquartzNosealingrequiredexcellentchemicalandstainresistanceSuperiorcoloruniformityandnocrackingCanbeappliedandcleaned3timesfasterthancementgroutInteriorexteriorandshowerinstallationsUsestraightfromthepailnomixingneededScanformoreinformationonMAPEIFlexcolorCQ.