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NationalTileContractorsAssociationwww.tileletter.comMarch2014ONTHECOVERLATICRETEInternationalInc.LATICRETEMVISfortiesArizonahotelbondsnewpartnershipsThinTileThinpanelsbringnewlifetomaternityrenovationQualiedLaborEducationandcerticationhelpthetileindustryourish UNSURPASSEDSTAINRESISTANCE.EASYTOSPREADANDCLEAN.WEKNOWGROUT.COUNTONCUSTOM.DanLambertLambertTileStoneRegionalDirectorfortheNationalTileContractorsAssociationNTCADanLambertisaFusionPro.AsownerofLambertTileStoneinEagleCODanknewexactlywhatitwouldtaketogetthejobdonerightonarusticvacationhomeprojectnestledinthebeautifulmountainsoutsideofVailCO.DanmadethecalltogowithCUSTOMsFusionProSingleComponentGroutknowingthatFusionProsunsurpassedstainresistanceeasyworkabilityandcolorconsistencymadeittheidealalternativetocementitousurethaneandepoxygrouts.FusionProwasthebestgroutforthejob.ChooseatrulybettergroutforyournextprojectchooseFusionPro.Microbanprotectioninhibitsthegrowthofstaincausingmoldandmildewonthedriedgrout.MicrobanisaregisteredtrademarkofMicrobanProductsCompany.custombuildingproducts.com800-272-8786BeaFusionPro. newsyouneedtoknowDedicatedtoeducationandindustryserviceFeatureStory24SpecialTribute33Inthisissue...44QualiedLaborEducationandcerticationhelpthetileindustryourishbyTerrynRutfordSocialStructureMarketing50ThinTileThinpanelsbringnewlifetomaternityrenovationSponsoredbyMAPEICorporation62FiveStarContractorspotlightPerformanceTileandMarbleCo.Inc.SponsoredbyCustomBuildingProducts66CoveringsalookbackNTCAsJoeTarverandBartBettigareminisceabouttheriseofthemajortileandstoneshowinourindustrybyJoeTarverandBartBettiga76TISEreectsoptimismwithupswinginattendancebyLesleyGoddin112InmemoryMichaelReisandTomHambrockfeaturestoryLATICRETEInternationalInc.LATICRETEMVISfortiesArizonahotelbondsnewpartnershipsLATICRETEInternationalInc.TributetoLATICRETEfounderDr.HenryM.Rothbergtileletter.comONLINENOW1145011244March2014TileLetterMarch20141 THEOFFICIALPUBLICATIONOFTHENATIONALTILECONTRACTORSASSOCIATIONBARTA.BETTIGApublisherbarttile-assn.comLESLEYA.GODDINeditorlesleytile-assn.comMICHELLECHAPMANartdirectoradvertisingsalesmichelletile-assn.comMARYSHAW-OLSONadvertisingsalesmarytile-assn.comMailingAddressP.O.Box13629JacksonMS39236U.S.A.ShippingAddress626LakelandEastDriveJacksonMS39232Tel601-939-2071Fax601-932-6117Websitewww.tileletter.comwww.tile-assn.comDepartments4Welcomenewmembers6NTCATileStoneWorkshopsschedule10Editorsletter14Presidentsletter18AsktheExpertsSponsoredbyLATICRETEInternationalInc.20BusinessTipSponsoredbyMAPEI72TechTalkTileindustry-recognizedcerticationcanmakethedifferenceinyourbusinessByBartBettigaexecutivedirectorNTCAandCTEFandmemberofACTTaskforceSponsoredbyTECHBFullerConstructionProducts88NTCABenetsBox92IndustryNews96NewProducts118AdvertisersIndexTheNationalTileContractorsAssociationInc.isanequalopportunityassociationandseekstoincludequaliedindividualsandbusinessesinallphasesofitsactivities.TheNationalTileContractorsAssociationInc.doesnotdiscrimi-nateonthebasisofracecolorreligionagesexsexualorientationnationaloriginveteranstatusordisability.TheNationalTileContractorsAssociationInc.seeksopportunitiestoincludethesegroupsinitsprogramsandactivities.TILELETTEREDITORIALPOLICYTileLetteristheofcialpublicationoftheNationalTileContractorsAssociationInc.NTCA.TileLetterprovidesamediumforexpressingviewsandopinionswithoutapprovingdisapprovingorguaranteeingthevalidityoraccuracyofanydataclaimoropinionappearingunderabylineorobtainedorquotedfromanacknowledgedsource.StatementsoffactandopinionaremadeontheresponsibilityoftheauthorsaloneanddonotimplyanopinionorreecttheofcialpositionofNTCA.NTCAwouldnotbepossiblewith-outthededicatedserviceofourboardandcommitteemembersandregionalandstatedirectors.Meetthesededicatedvolunteersbyvisit-ingwww.tile-assn.comandclickingonAboutUs.Youcanalsondinfor-mationandacontinually-updatedlistofFive-StarContractorsatwww.tile-assn.comclickonFindaTileContractororConsultant.2TileLetterMarch2014 ThesemembersrecentlyjoinedNTCAPleasetaketheopportunitytowelcomethoseinyourregiontotheNTCAfamilyWelcomenewmembersCONTRACTORMEMBERSBensleyConstructionPatrickBensley570-650-1759ChesapeakeVAPatwah55msn.comColemanFloorCompanyRobertGilmore239-851-6582FortMyersFLbobgcolemanfoor.comEliteBuilderServicesTomBond925-932-4101LivermoreCAtbondelitebuilderservices.comGraniteGalleryInc.JulioRabago619-498-1345ChulaVistaCAjrgranitegalleryinc.comGuymonTileJesseGuymon510-421-6787LivermoreCAjesseguymontile.comLoneStarContractingEricSchlosser832-766-6260HoustonTXlonestarcontractinghotmail.comPioneerFloorsCarpetOneAldenPalmer208-734-6015TwinFallsIDpioneercableone.netPravaTileandStoneDanielPerez262-939-3454OakCreekWIDanielpravatile.comRenoTileMarbleDanVelez775-786-0754RenoNVSheerFloorsRobSheer330-274-8797MantuaOHrobsheerfoors.comTileStoneProEshedBootel626-592-1446MissionHillsCAeshboohotmail.comTotalInstallationCliffMeans316-267-0584WichitaKScmeanstotalinstallation.bizWindischTileStoneMatthewJohnWindisch262-384-0368HartfordWItwindischtileyahoo.com4TileLetterMarch2014 ARCHITECTAFFILIATEMEMBERAbirochasRobertaBrito714-465-8267BocaRatonFLRobertaabirochas.comMANUFACTURERSpectrumMfg.CorporationJamesCarter623-434-0097PhoenixAZjimspecmfgcorp.comDISTRIBUTORFreeWorkshopGiveawayMembershipCastleCarpetsInteriorsBobFerguson352-854-3939OcalaFLcastlecarpetsaol.comJMCDistributorsCherylLewandowski239-514-7233NaplesFLCheryljmcdistributors.netCONTRACTORFREEWorkshopGiveawayMembershipAGSTileGersonSantos352-207-1764WildwoodFLassistilehotmail.comAtlasTileStoneMariaEstrada775-826-0410RenoNVatlas.mariasbcglobal.netGotWoodInc.JosephZloch321-591-3144MelbourneFLgotwoodcf.rr.comMLSTileMikeSchubert707-584-5476PetalumaCAschubbiecomcast.netToddFreitasTilesetter408-726-7923SanJoseCAtodd.freitas2gmail.comARCHITECTAMFREEWorkshopGiveawayMembershipDahlinGroupNateKipperman925-251-7200PleasantonCAnkippermandahlingroup.comLarsonArchitectsP.A.DawnaJenkins208-376-7502BoiseIDdawnlawsonarchitects.bizMavisGibsonInc.MavisGibson727-458-0232BelleairFLmavgibaol.comINTERIORDESIGNERAMFreeWorkshopGiveawayMembershipFawley-BryantKathrynWitting941-343-4070SarasotaFLKathryn.wittingfawley-bryant.comForinformationaboutjoiningNTCAvisitthewebsiteatwww.tile-assn.comcontactJimOlsonat601-939-2071oremailhimatjimtile-assn.com.TileLetterMarch20145 NTCATileStoneWorkshopspresentedbyGeraldSloanMichaelWhistlerAPRIL23GlenDistributing857SouthAvenueGrandJunctionCO970-245-3988KevinHansenkevinglendistributing.comMAY13Daltile2710SouthAustinStreetSpringfeldMO417-883-4600TonyLedfordtony.ledforddaltile.comDaltile105-AOwensIndustrialDr.SavannahGA912-236-5516CraigBennettcraig.bennettdaltile.comMAY14Daltile9460MaumelleBlvd.LittleRockAR501-812-4800MichaelHamiltonmichael.hamiltondaltile.comDaltile1441EllsworthInd.Blvd.NWAtlantaGA404-355-0258LeslieDeanleslie.deandaltile.comMAY20Daltile11093AirlineHwy.BatonRougeLA225-291-3585TerenceSinkfeldterence.sinkfelddaltile.comDaltile2261TechnicalPkwy.Ste.BCharlestonSC843-824-1970BrandonKirklandbrandon.kirklanddaltile.comMAY21Daltile700ElmwoodPkwySteBNewOrleansLA504-818-0118AlbertAuxilienalbert.auxiliendaltile.comNTCAsTileStoneWorkshopsareagreatopportunitytostayabreastofthelatesttechniquesandsystemsfortileandstoneinstallation.WorkshopsnowincludeinformationonthemanychangesintheTCNAHandbookforCeramicGlassandStoneTileInstallationlivedemonstrationsandanopenforumateveryevent.Visitwww.tile-assn.comforaworkshopscheduleorcheckeachissueofTileLetterforupcomingeventsinyourarea.6TileLetterMarch2014 httpwww2.dupont.comStone_Tech_Professionalen_USwww.gp.comThankyouforyoursponsorshipoftheNTCATileStoneWorkshops.Daltile174LottCourtColumbiaSC803-739-5677ToddNagletodd.nagledaltile.comMAY22Daltile495ForsythHallDriveCharlotteNC704-588-0153SteveBramhallsteve.bramhalldaltile.comJUNE10Daltile2918WaldenAve.Ste.200BuffaloNY716-684-2336BrianSchmittbrian.schmittdaltile.comJUNE11Daltile3450WintonPlaceSpace15RochesterNY585-292-0870SimonTurnersimon.turnerdaltile.comTileLetterMarch20147 ThankyouforyourPremiumSponsorshipoftheNTCATileStoneWorkshops.ThankyouforyourPremiumSponsorshipoftheNTCATileStoneWorkshops.www.coverings.com CERAMICPORCELAINGLASSMETALNATURALSTONEQUARTZADivisionofMohawkIndustries.2014Dal-TileCorporationCREATEAROOMOFDISTINCTIONEveryprojectisunique.Thetileyouchooseshouldbeaswell.WhenyourcustomerswantthebeautyofvintagewoodbutthedurabilityofporcelaintiletheperfectchoiceisSeasonWoodfromDaltile.Perfectforcreatingauniquelookitwilladdadistinctstyletoanyspace.PhotofeaturesSeasonWoodOrchardGreyin6x488x4812x48and24x48. ThismonthitseemsNTCApresi-dentDanWelchandIarethinkingalongthesamelines-ponderingthefrailtyofhumanlifeandappre-ciatingandvaluingthosewhoimpactguideoraccompanyusonourpathsonthisplanet.YoullnoticeinthisissuewehaveanInMemorysectionfortwofolkswhoarewellknownintheindustrybutwhopassedoninFebruaryNTCAregionaldirectorTomHambrockandStoneWorldsMikeReis.Inadditionatthe11thhourofputtingMarchtobedwelearnedofthepassingofindustrylegendDr.HenryM.RothbergfounderofLATICRETEInternationalInc.whoyouwillndhonoredinaspecialsectioninthisissue.Theyjoinagrowingcrowdofindustryandpersonalfriendsacquaintanc-esandfamilywhohaveleftusinrecentmonthsandyears.TomMikeandDr.Rothbergsdedicationtothisindustrywascleartoanyonewhoknewthem.Andtheymademanyimportantbusinessconnectionsandsparkedmanydeepfriendshipsduringtheirtimewithus.ButtheirpassingmakesmestopandpauseasIconsiderthelargercontext.Sinceyouarereadingthisarticleprintedinanindustrymagazineoritscorre-spondingwebsiteIassumeyouworkinthisindustry.Ihopeyougetgreatpleasureandfulllmentfromyourjobfromyourcraftfromthenetworkofgreatpeoplethatthisindustryisandfromtheopportunitiestoexerciseyourskillsandcreativitywithinthedailyscopeofwork.Ifyouarentenjoyingwhatyouaredoingstoprightnowandputplansinmotiontodosomethingelse.Lifeisshort.Damnshort.Itswaytooshorttoinvestdecadesofyourprecioustimeintosomethingthatdoesntbringyoujoy.HereatTileLetterwebringyoumotivationalarticlesabouthowtoexcelatyourbusiness.WehaveEDITORSLETTERLesleyA.GoddinFindajobyouloveandyoullneverworkadayinyourlife.Confucius10TileLetterMarch2014 www.mkdiamond.comDesignedfoeasyandpecisepofilemillingofileganiemableandsonemaeialAdjsableheadallowspofilingmaeialspo1-14hickEasyocleanhemoplasicwaepanCasalminmconolheadwiheasyoadjsdephandlocaionconolsPowde-coaedheavyseelconscionMK-SafeswichpevenspofilefombeingopeaedwhenlockingkeyisemovedHeavy-dymoodesignfoeliabiliyCompleeangeofsandadpofileshapesavailableWaepmpandMK-400BDB38adispofilingdiamondoolincldedOne-yealimiedwaanyPa170565MK-EZPROFILERFEAturESViewtheEZ-Profilerinaction.ScantheQRCodewithyoursmartphoneforaccesstothevideo.PatentPendingTheMK-EZProlerwasdesignedforshapingtilegranitemarbleandstone.Itislightweightandportableforeasytransportationmakingitperfectforonsiteproling.Thepowerfulhigh-torquemotoroffers1-14horsepower.MADEINuSAPhone1.800.421.5830mkdiamond.comAnAmericanfamilyownedcompanysince1868.NEW articlesabouthowtoleadhowtomotivateyourselfhowtomotivateemployees.Perhapsthebestmoti-vationislovingwhatyoudoandengaginginworkthatbringsyoupleasure.Itissaidthatthosewholovetheirworkneverworkadayintheirlives.Ifthisdoesntdescribeyoustopandtakestockrightnow.Maybetherearechangesyoucanmakewithyourteamyouremployeroryouremployeesthatwouldbringyougreatersatisfactionandser-vice.Ifthecompanyculturedoesnotsupportthatkindofchangeandyoureinchargeseektochangetheculture.Ifyouareanemployeeinacompanythatdoesnotsupportyourwellbeingonalllevelsitmightbetimetofndonethatdoes.Asfarasanyofusknowthistimeonearthisouronechanceatlifeonthisplanet.Atanyrateitsouronechanceatlifewiththisuniquesetofskillsrelation-shipschallengesgiftsandabili-ties.Makethemostofthem.Makethemostofyourlife.Makeyourlifecountandchooseajoyfulpath.Itsthebeststewardshipyoucouldemployforthisgiftcalledlife.BlessingsLesleyEditorsLetterQualityProductsSince1927TileSettingToolsfortheProfessionalBenoJ.GundlachCompany211North21stStreetP.O.Box544BellevilleIL62222U.S.A.TEL618233-1781FAX618233-3636www.benojgundlachco.comNo.825HeavyDutyUndercutSawKitAskyourGundlachToolDistributorforourlatestProductCatalog.UndercutsdoorswithoutremovingthemCutsushupto1offtheoorVacuumttingfordustcontrolPowerful8.15AmotorNo.805MasonryandNo.821CarbideTippedSteelbladesareincludedNo.822SegmentedDiamondRimbladeisavailablesoldseparatelyU.S.PatentNo.5974674DoorUndercuttingInsideCornerUndercuttingToeSpaceAreaUndercutting12TileLetterMarch2014 Lifeisfragile.JustoneyearagoIwroteaboutJohnnyLovisaanemployeewhopassedawaydur-ingmytriptoCoverings.IamheretodaythinkinghowgratefulIwasasayoungtilemechaniclearningfromtheverybestdur-ingthebesttimes.Workwasplentifulthetradewasdepen-dentonskillandthedayswerelesscomplicatedandfun.Imnotsureiftheleadersofyes-terdaywerebetterorthefocusoftodayisdifferent.Itseemedmuchsimplerbackthen.OnethingforcertainImhonoredtohavehadmymentorbymysideasthetradehasevolved.Mymentorisagreatmanwhomarriedhisbestfriendraisedsevenchildrenandbuiltabusinessunmatchedbyourcompetitors.Hiscareandsoft-spokenleadershiphastouchedthousandsofpeopleinthecon-structionindustry.Ihumblyfol-lowinhisfootstepsasthepresi-dentofWelchTileMarble.DickWelchtaughtmehoneststraightforwardintegritycom-monsenseandhowtolearnfrommymistakes.DickretiredtohiscabininNorthernMichiganwherehespendshisbestdaysonhisJohnDeeretractorcuttingwoodfeedinghisshandspendingtimeoutwithfriends.Hesuc-cessfullyhandedoffthecom-panytoushischildren.Istilldependonthedailyphonecallsfromhim.IlookforwardtothecalleachdayWhatsgoingontodayboyWediscussthechal-lengesofthedayandhowwecansuccessfullyhandlethem.Dicksretirementhashaditschallenges.Withhipsurgeryprostatecancer2xandnowesophagealcancerhisretire-menthasbeenlessthanenjoy-ablewhileweallgothroughthisrollercoasterrideoftestsresultstreatmentsandtestsagain.ThisweekwearegoingtoMayoClinicinMinnesotaforno-nonsensereviewoftheoptionsorlackthereof.IyoutwithMomandDadtobethereforhimduringthesetoughestoflifedecisions.PRESIDENTSLETTERDanielJ.Welch14TileLetterMarch2014 MAKETHERITECHOICEwww.texrite.comFORYOURINSTALLATIONATALLLEVELS.PRODUCTSTHATAPPLYEASIERBONDBETTERANDLASTLONGER. Weareallhereforashortperi-odoftime.Thewaywedecidetospendthetimewehaveiswhatwewillberememberedforandjudgeduponwhenourtimeisup.Dickchosetoraisealargefamilylovehisbestfriendandworkhardwithapassionforqualityandajobwelldone.Hemovedasidetoallowforthenextgenerationtomaketheirmis-takesstayedinvolvedinaside-linepositioncoachinghisteammentoringshowingwhatitistobeatrueleader.MydadandIhavebeensolvingproblemsfordecades.Tohimwhatheisgoingthroughtodayisjustonemorechallengetoover-come.Itsjustabitheavierthistime.Formeitsachanceformetobethereforhimasafriendandmentorwhilehemakesthetoughdecisionsabouttheunknown.Truesolidmentorsarefewinlife.Taketimetospendwithyourmentorswiththosewhohavecomebeforeyou.Behum-bleandlearnfromtheirexperi-ence.Itsvaluewillbeapparentintimeandsomedayyoullbeamentoryourself.DanWelchPresidentWelchTileandMarblePresidentNTCAPresidentsLetterSOLUTIONSWITHMETALTRIMSSOLUTIONSWITHMETALTRIMSCarpetTrimsReducersCustomTrimsKnowledge.Experience.Service.Knowledge.Experience.Service.CeramicToolCompanyCeramicToolCompanywww.ceramictool.com1-800-236-523016TileLetterMarch2014 Formoreinformationoradistributornearyoucall800-382-9653www.innoviscorp.comRecess-Itproductsareproducedofacorrosionresistantalloyedaluminumwithanelastomeric-waterproongandanti-fracturecoatingcombinedwithanaggregatebondingbase.Finishedmaterialsceramictilemarblegraniteetc.canbeappliedimmediatelyafterproductinstal-lationutilizingstandardmasticsorthin-set.Listedproductsaresuppliedwithwallfastenerswhichmaybeusedwithwithoutpreinstalledwoodblocking.AlsotryourFloatingShelfatilereadyshelfsupportforusewithanyRecess-Itunits.Better-Benchisaneasytoinstallbench-formingsystemthatreplacesthecomplexmethodscurrentlyinuse.Thisfullyindependentsupportingunitcanbemountedtomostverticalsurfacesquicklyandefcientlysavingtheinstallervaluabletime.WhatoncetookdayscannowbedoneinaboutanhourAtInnovisCorporationallourproductsaredesignedforsuperiorperformancewithminimaleffortrequiredonthepartoftheinstaller.Theyprovidemaximumexibilityandareengineeredtomeetandexceedthestandardssetbymanyindustryrelatedorganizations.Expensivewaterproongsystemshaveallbeeneliminated.Innovisdoesallofthiswhileprovidingcosteffectiveofftheshelfvaluetotheinstaller. ASKTHEEXPERTSQUESTIONCanyoupointmetoanypublica-tionsorstandardsregardingpoten-tialissuesrelatedtotheinstallationofceramicoortileoverpost-ten-sionedslabson-gradeThiswouldbeforresidentialtileprojectsonsuchslabs.AlsoisthereaspecicmortarthinsetthatshouldbespeciedinsuchasituationANSWEREventhoughyourslabsareon-gradebecausetheyarepost-ten-sionedslabstheyaretreatedasabove-groundslabsfortile-indus-trypurposes.LooktotheTCNAHandbookforCeramicGlassandStoneTileInstallationforallthevariousmethodsfortilingabove-groundslabs.StartwithmethodF113A-13forthin-setmethodwithtile.Mostoormethodsforcon-cretesubstratesshowbothon-groundandabove-groundoptions.Beparticularlycarefulifusingnat-uralstonetileasamaximumareaof100sq.ft.isallowedunlessthewire-reinforcedunbondedmortarbedmethodisused.Likealltilesystemsexpansionjointsarerequiredandareevenmoreimportanthereduetodeec-tionandslabcreepthataregener-allyassociatedwithpost-tensionedslabsandthesiteconditionsthatrequirethem.MichaelWhistlerNTCApresenterSponsoredby18TileLetterMarch2014 andtechnicalconsultantTrytheCeramicTileInstituteofAmerica.Theyhaveproducedapaperonthatsubject.Hereisalinktotheexcellentarticlehttpwww.ctioa.orgreportsfr103.htmlBartBettigaNTCACTEFexecutivedirectorQUESTIONWheredoIndthelanguagerequiringapost-tensionedslabtobetreatedasanabove-groundslabIsthisarequirementstan-dardANSWERIbelievethelanguageisinthemethodlistedintheTCNAHandbook.IfyoulookatRecommendedUsesinF113A-13forexampleitstatesForabove-groundstructuralslabsandotheroorssubjecttomovementandordeectionwherethin-bedinstalla-tionoftileisdesired.Iunderstandyourslabison-gradebutthereisgenerallyareasontousepost-ten-sionedslabson-gradelikeexpan-siveclaysoilorothersub-slabsiteconditions.Unfortunatelyusingapost-tensionedsystemrarelycuresallofthesiteconditionproblems.Plusitaddsafewnewproblemsintotheequationfromthepost-tensioninganditseffectonatileinstallationthereforetheneedforseparateandstricterinstallationmethods.MichaelWhistlerNTCApresenterandtechnicalconsultantLATICRETESTRATA_MATnextgenerationuncouplingmembraneforuseunderceramictileandstoneinstallationsisspecicallydesignedforusewitheitherpolymer-modi-edorunmodiedmortars.SuitableforbothresidentialandcommercialapplicationsLATICRETESTRATA_MATallowsfortheproperadhe-sivemortartobeusedwiththeappropriatetileorstoneperindus-trystandards.ItscoveredunderaLifetimeSystemWarrantypro-vidingonesourceandonewar-rantyfromthesubstratetothegrout.Mortarhydrationventscreatefasterdrytimeandvaporevacuationthemechanicalbondtothin-setoffersgreaterstrengthanditstranslucentcolorprovidesinstantcoveragever-ication.LATICRETESTRATA_MATlaysatforfastandeasylayoutsandamaximizedrollwidthcov-ersalargerareaprovidingfewerseamsandquickerinstallation.www.laticrete.comTheNextGenerationUncouplingMatTileLetterMarch201419 sponsoredbyBUSINESSTIPItsabusinessno-brainerthathappyemployeesmakehappycustomers.Buthowdoyougethappyemployeesthatdeliverthebestpossiblecus-tomerserviceItrequiresemployeestomovebeyondsimplecomplianceofwork-placerulesandbecomingtrulycom-mittedtothejobstheydo.Andmov-ingpeopletocommitmentrequirespositivereinforcementintheleader-shipsystem.Employeeengagementhasbeenidentiedbyasakeydriverofyourcompanysprotabilityandhumanperformance.Sadlyonly15percentofemployeessaytheyareactivelyengagedatwork.SohowpreciselydoyoushiftyourworkplaceculturefromIhavetodoitorIllbeintroubletoIwanttodoitbecauseIbelieveinitAndhowdoyougetmorepositivereinforce-mentinyourmanagementsystemIfyouarealeaderyoursuccessinbusinesswilldependonyourabilitytodeliverpositivereinforce-mentsomethingthatisrarelyusedbytodaysmanagersandleaders.Andletsbeclearwerenottalk-ingaboutsteakdinnersandhandingoutgiftcardsandt-shirtsforlaggingindicators.Thatsnotanexampleofpositivereinforcement.Infactthosetypesofonesizetsallreinforcementactu-allyerodecommitmentandencour-agenon-compliance.Inshorttheybreedmediocrity.Whenwerewardeveryonethesameregardlessoftheirlevelofeffortweareintroducingasystemthatsaysitdoesntmatterhowhardweallworkwereallgoingtogetthesamething.PositivereinforcementindividualizedandtimelyTruepositivereinforcementneedstobeindividualizedanddeliveredimmediatelyafteranemployeedoessomethingright.Thatwaytheemployeewillbemorelikelytorepeatthosebehaviorsinthefuture.Ifanemployeedemonstratesstellarcustomerserviceworkorgoesaboveandbeyondtomakeaguestorclienthappytheyshouldberecognizedforthat.YestheyaredoingtheirjobandthatswhattheyrepaidtodobutGettingyouremployeestocommittocustomerserviceByBillSimsJr.presidentTheBillSimsCompanyInc.20TileLetterMarch2014 studiesshowthatapaycheckisnotasbigamotivatorasfeelinglikeyouaremakingadifferenceatwork.Bosseswhothinktheydontneedtotelltheiremployeestheyaredoingagoodjobarenotfullyengagingthem.WhenitcomestoengagementeverycompanyhasjustthreekindsofworkersNon-CompliantCompliantandCommitted.HereswhateachlookslikeNon-CompliantIwillnotfollowyourrulesbecauseIamconvincedtheonlywaytogethighproductionistotakerisksandshortcuts.CompliantIwillfollowyourrulesaslongassomeoneamanagerasupervisororapeerobserverisstandingtherewatchingme.ButwhenthatpersonleavesIlltakemorerisksandshortcuts.CommittedIwillfollowtheruleswhennobodyiswatching.ThisiswhoIam...Thatultimatelevelofemployeeengagementiscommitment.Andyetnotmanyemployeesaretrulycom-mittedtothejob.WhyBecausethemanagementmethodmostbossesuseistheclassicLeaveAloneZap.LeaveAloneZaptechniqueofmanagementSimplyputitmeansthatweleaveemployeesaloneandsaynothingwhentheydosomethingrightgiv-ingnopositivefeedbackbutwearequicktozappunishandnegativelyreinforcethemwhentheymakeamistake.TheproblemwithLeaveAloneZapmanagementisthatitdoesntgetyoutothehighestlevelofMAPEIFlexcolorCQaprofessional-classready-to-usegroutisformulatedforuseincommercialandresidentialinteriorexterioroorsandwalls.Thereisnoneedtoaddwaterortomixandnosealerisrequired.Stainresis-tanceandchemicalresistancearesuperiorattributesofMAPEIFlexcolorCQ.MAPEIFlexcolorCQrepre-sentsanext-generationgroutthathasbeendesignedtopro-videuncompromisedcleanabil-itywhilemaintainingcolorconsistency.Itcurestoahardnishthatallowslightfoottraf-cinjust24hourswithheavyfoottrafcacceptableintwotothreedays.TheabrasionresistanceofMAPEIFlexcolorCQisratedasthehighestper-formeronthemarketinthiscategoryofgrouts.AvailableinpackagingsizesofoneandtwoU.S.gallons.379and757LMAPEIFlexcolorCQcomesin26designercolors.www.mapei.com.TileLetterMarch201421 performanceengagementandcom-mitment.Itonlygetsyouatemporarychangeinbehaviorwhichlastsaslongasittakesyouandyourbigsticktoleavetheroom.Withoutpositivereinforcementyouaregettinglessperformancefromyourteamthanyoucouldbeandyourworkplaceculturewillsuffer.Butifyouusepositivereinforce-menttocultivateengagedcommit-tedemployeesallaspectsoftheirworkincludingcustomerservicewillimprove.BillSimsJr.ispresidentofTheBillSimsCompanyInc.Fornearly30yearsSimshascreatedbehavior-basedrecognitionprogramsthathavehelpedlargeandsmallrmstodeliverpositivereinforcementtoinspirebet-terperformancefromemployeesandincreasebottomlineprots.Asought-afterspeakerhehasdeliveredleader-shipworkshopsandkeynotespeechesaroundtheglobeandhasbuiltmorethan1000positivereinforcementsystemsatrmsincludingDuPontSiemensVDOCoca-ColaandDisney.Websiteswww.greenbeanbook.comwww.greenbeanleadership.com.GreenBeansIceCreamTheRemarkablePowerofPositiveReinforcementcanbepurchasedfromwww.ama-zon.comwww.barnesandnoble.comandthroughallmajorbook-sellers.EarnMoreJobsEarnMoreMoneyandAvoidProblemsGetYourInstallersITSVerifiedTheTileInstallerThin-SetStandardsITSVerificationCertificateisawardedbytheUniversityofCeramicTileandStoneUofCTSandendorsedbytileandfloorcoveringassociationsinNorthAmerica.Tileinstallerswhosuccessfullycompletethisonlinecoursethatteachesindustrystandardsandmethodsforadheredthin-setapplicationswillearntheITSCertificate.TheITSCertificatewillgiveyoucredibilitywithyourcustomersandwillenableyoutoearnmorejobsmakemoremoneyandavoidcostlyfailures.Coursematerialteachesindustrystandardsforthin-setinstallationapplicationsincludinghowtoinspectandpreparesubstratesthin-setmethodsandworkmanshiprequirements.TheITSonlinecourseisavailableinEnglishandinSpanish.AdditionalonlinetileandstonecoursesareavailablefromourwebsiteUnderstandingtheBasicsofCeramicTileandUnderstandingtheBasicsofNaturalStoneUofCTSstrainingcoursesareidealforinstallersarchitectssalespeopledesignersoranyoneinterestedintileandstone.infoUofCTS.orgwww.UofCTS.org866669-1550Only150pertuition247InternetAccessNoTravelExpensesNoLostProductivityCertificateIssuedVolumediscountsavailable.MembershipdiscountsavailablethroughCTDATTMACandWFCA.22TileLetterMarch2014 WithCement-BasedMortarsinTileandStoneInstallationsARDEX89TMRapidWaterproongandCrackIsolationCompoundTileinjust90minutesFloodtestinonly4hoursOutstandingcoverage100sq.ft.perunitCrackisolationupto1813thecostpersquarefootFREERollerwitheveryARDEX89ConvenientKitpurchaseJan.throughMar.2014whilesupplieslastSeeyourARDEXDistributorfordetailsCementbasedARDEX89providestheUltimateBondtocementbasedmortarsfortileandstoneinstallations.Awaterproongcompoundthateasilyachievesawarrantiedapplicationthicknessintworolled-oncoats.WedontjustsayitwedoitnoneprintnoadditionalequipmentjustsuperiorresultsARDEX89unmatchedbondspeedandcoverageat30lesscostpersquarefootcomparedtoothercompetitiveproducts.SodontgetredinthefaceorfeelblueafteryournextjobSelectARDEX89trustedbytheprosforeasyworryfreewaterproongandcrackisolation.www.ardexamericas.com laddingtheexteri-orofbuildingswithfull-cavitywall-typebrick-veneerfaadesystemshasitschallenges.SuchachallengerecentlytookplaceatthebrandnewResidenceInnbyMarriottinGilbertAriz.LATICRETEansweredthecallwithitsMasonryVeneerInstallationSystemMVIS.Theprojectinvolved36500sq.ft.ofexteriorcladding.Aftercomprehensiveplanningsessionstheproductchosenforthen-ishfaadematerialwasARRIS.tileRenaissanceacalcium-silicaterecreationofnaturallimestonethatmaintainsthelookandbeautyoffull-bedstoneinstallationswithallofthebenetsofthin-cladsys-tems.Fromagreenaspecttheseunitsreducetransportationcosts4500to5500sq.ft.canbeloadedonatruckcomparedto1100sq.ft.offull-bedmasonry.TheyalsoreduceinstallationandFEATURESTORYLATICRETEMVISfortiesArizonahotelbondsnewpartnershipsLATICRETEproductspairedwithARRIS.tilecreatedurableoptimalinstallationCTheproductchosenforthenishfaadematerialwasARRIS.tileRenaissanceacalcium-silicaterecreationofnaturallimestonethatmain-tainsthelookandbeautyoffull-bedstoneinstallationswithallofthebenetsofthin-cladsystems.24TileLetterMarch2014 GloballyProvenConstructionSolutionsTheCompleteSolutionforFacadesSeeDataSheet025.0forcompletewarrantyinformation.2014LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.A-2053-0214LATICRETEhasacompletesolutionforadheredmanufacturedstonemasonryveneersprovidingapermanenthighstrengthinstallationthatisfreezethawstableandprotectsfromwaterintrusionbackedbyaLATICRETE25YearSystemWarranty.www.laticrete.com1.800.243.4788MasonryVeneerInstallationSystemMVISWarranty25YEAR FEATURESTORYLATICRETEMVISfortifiesArizonahotelstructuralcostswhichallowsforamorecost-effectiveprojectwhencomparedtotraditionalcavity-wallfull-bedmasonryorstoneapplications.AccordingtoCraigSwirzonCSIThin-CladProductmanag-erofCambridgeOntario-basedArriscraftFor65yearsourcompanyhadbeenprovidingfull-bedmasonryveneerproductsforexteriorcladdingprojects.Wesawtheneedandtheopportu-nitytomanufactureanall-weath-ertilethatcouldbeadheredtoasuitablesolidsubstrate.SowedevelopedtheARRIS.tilerangeandjumpedintothethinveneermarketplace.CreatingacomfortzoneforthinveneerinstallationHoweverSwirzoncontinuednotuntilwebeganpartneringwithLATICRETEwereweinatotalcomfortzonerelativetoinstalla-tions.UsingourtilematerialsincombinationwiththeLATICRETESystemwithitspowerfulwarrantytheResidenceInnprojectwithoutadoubthitthenailonthehead.SwirzonandBradBashfordownerofTheMasonryCompanyofPhoenixAriz.withconsulta-tionfromBobDukeLATICRETEWesternRegionalSalesmanagerSpecialtyProductsDivisioncol-lectivelyputtogethertheoptimalinstallationsystemwithwhichtoSincetheResidenceInnprojectTheMasonrycompanyhasbeencontactedabouttwomorelargecontractsthatusethecombinationofARRIS.tileandLATICRETEMasonryVeneerInstallationSystem.26TileLetterMarch2014 installtheArriscrafttiles.ThisprojectwascompletedbyTheMasonryCompanyusingcementboardLATICRETEAirWaterBarrierLATAPOXYWaterproofFlashingMortarLATICRETEMasonryVeneerMortarLATICRETEPremiumMasonryPointingMortarandofcoursetheArriscraftclad-ding.LATICRETEproductswereappliedinanumberofexteriorareasincludingthoseaccentareasalongthelowerlevelsandatthegrandentrance.Thecontractorwassoimpressedwiththeoverallper-formanceoftheLATICRETEMVISsystemthatthehotelsinteriorre-placewasbuiltusingitaswell.ThisjobhasbecomealargefocalpointforcontractorsinthePhoenixmarketplace.HerearetheLATICRETEMVISproductswhichcomprisedthesystemLATICRETEAirWaterBarrierisanactiveload-bearingmaterialwhichprotectsbuildingsagainstwaterintrusionandtheeffectsofextremeweatherconditions.Ithasbeenengineeredforinstal-lationbehindexteriorwallclad-dings.Contractorshavetheoptiontorollbrushorspray-applyit.Notonlydoesitproduceairandwaterholdoutwithvaporpermeabilityitcanimproveenergyefcienciesandindoorairqualityaswell.LATICRETEAirWaterBarrierisevaluatedbytheAirBarrierAssociationofAmericawww.airbarrier.orgasauid-appliedbreathablemembraneandlistedwithintheABAAmasterspecica-tionforcodecompliancetoASTME2357andICCESAC212.LATAPOXYWaterproofFlashingMortaranepoxy-basedwater-proongandvaporbarriermem-branewasusedtowaterproofseamsgapsorjointsbetweenavarietyofsubstratesandmetalandPVCpipepenetrationsorashing.Ithasbeendesignedtobeusedwithstoneorbrickforrapidinstal-lationsthatrequireafastcuringwaterproofashingandworkedwellaroundthehotelswindows.LATICRETEMasonryVeneerMortarisapatentedversatilepolymer-fortiedmortardesignedFEATURESTORYLATICRETEMVISfortifiesArizonahotelArriscraftsawtheneedandtheopportu-nitytomanufactureanall-weathertilethatcouldbeadheredtoasuitablesolidsub-stratewhichishowtheARRIS.tilerangewasdevelopedandlaunchedthecompanyintothethinveneermarketplace.28TileLetterMarch2014 IntroducingEmserTilesenhancedsimpliedandvirtualizedsystemofcoordinateddesign.eramicPorcelainNaturalStoneGlassMetalwww.emser.com specicallyfortheinstallationofadhered-masonryveneerstoneandthinbrick.Thecontractordecideditwasanidealchoiceforthehotelasitprovidedmaxi-mumnon-sagperformanceforthisverticalinstallationandalsoofferedoptimalbondstrengthtothesubstrate.LATICRETEMasonryPointingMortardesignedtobemixedwithwaterorLATICRETEMortarEnhancerisformulatedfromablendofhigh-strengthPortlandcementgradedaggregatesandcolorfastpigments.ThisproductprovidesamortarjointthatisdensehardanddurableascanbewitnessedrsthandbycontractorsattheResidenceInn.VirginvoyageforArriscraftandLATICRETEproductsTheMasonryCompanysBashfordstatedWhenwewerehiredbythegeneralcontractorPorterBros.forthisprojectweknewwewouldbefacingsomechallenges.ThiswasthersttimewehadeverseenaspecicationwithLATICRETEAirWaterBarrierusedwithathinstoneveneerusu-allyawaterproongproductlikethatisusedwiththebuildingsexteriorinsulatingandnishsys-temsEIFSisasyntheticalterna-tivetonaturalstuccoacement-basedmaterialusedfornishingtheexteriorofbuildings.ThiswasthersttimewewereevercalledontousethisArriscraftproductasFEATURESTORYLATICRETEMVISfortifiesArizonahotelThecontractorwassoimpressedwiththeoverallperformanceoftheLATICRETEMVISsystemthatthehotelsinteriorfreplacewasbuiltusingitaswell.30TileLetterMarch2014 LowestDeliveredPrice.Guaranteed.SM2656QualityCourtVirginiaBeachVA234541-800-624-8210www.regentistore.comProgressProlesoffersyouTHEONLYPATENTSYSTEMwithCROSST-SHAPEDaswellTradi-tionalSTRAIGHTlevelerstoinstallmediumandlargesizetileaswellasthinslimtiles.ProlevelingSystemisarevolution-aryandinnovativesolutionthatfacilitatesandexpeditestheinstal-lationprocesswithtwoelementslevelersandcaps.TheMK-EZProflerwasdesignedforshapingtilegranitemarbleandlimestone.Itislightweightandpor-tableforeasytransportationmakingitperfectforonsiteproling.PartPriceSALE23SE10001070.00963.00WorkswithAlphaCraftsmansChoiceProlersfoundonpage72oftheNew2014CatalogDAYDELIVERY2DeliveryInTwoDaysOrLessWithOurNew well.ItisabsolutelyamazingthatthisprojectturnedoutexactlyasthetwomanufacturersLATICRETEandArriscraftadvertisetheperfor-manceoftheirproducts.Andwelovethe15-yearwarrantyofferedbyLATICRETE.Upuntilthisjobweneverhadaprojectrequir-inginstallationmaterialsbackedupwiththistypeofperformanceassuranceexclaimedBashford.Fiber-meshashingmaterialswereusedaroundallwindowsbeforetheLATICRETEwaterproof-ingwasapplied.BeforetheactualinstallationbeganBashfordandateamofhisskilledmasonsattendedLATICRETEMVIStrainingsessionstogetasfamiliarwiththeproductsaspossible.OncewegotintothisprojectwesawtheincrediblepotentialtheLATICRETEMVISSYSTEMofferstocompaniessuchasoursandtoourcustomersBashfordsaid.Usingmaterialsthatperformatthislevelcombinedwiththewarrantygaveuspeaceofmindandcertainlyjustifedtheexpense.InparticularthepropertysownershipwasextremelyhappywiththewaytheArriscrafttileandtheLATICRETEMVISmaterialinthe38groutjointworkedside-by-sidetheyseemedtomatchperfectlystatedBashford.LATICRETEMVISslasheslaborcostsByusingtheLATICRETEMasonryVeneerInstallationSystemcon-tractlaborcostswerereducedbyone-third.ThiswasreallyourfirstLATICRETEMVISjobexclaimedBashfordbutitwontbeourlastSincewevecompletedtheResidenceInnwevealreadybeencontractedfortwomorelargeproj-ectsthatwillbeusingthissystem.AndmostimportantlyconcludedBashfordIhighlydoubtanypieceofstonewillcomeoffofthatbuild-ingwhichissomethingallmasonslosesleepworryingabout.Mortarfailurecanmeangreatliability.ButwedontseethathappeningattheGilbertResidenceInn.Thewholeprojectworkedoutbeautifullyfromstarttofnish.Andwereverycon-fdentthishotelwillkeepitsgoodlooksintactforalonglongtime.FEATURESTORYLATICRETEMVISfortifiesArizonahotelTheprojectinvolved36500sq.ft.ofexteriorcladding.32TileLetterMarch2014 TRIBUTETOLATICRETEFOUNDERDR.HENRYM.ROTHBERGHisContributionsTransformedtheCeramicTileandStoneIndustry ThebrilliantAmericaneconomistandeditoroftheHarvardBusinessReviewTheodoreLevittbecameoneofthemostwidelyrespectedthinkersintheeldofmanagement.LevittpointedoutthatitwasimpossibletounderstatethevalueofinnovationJustasenergyisthebasisoflifeitselfandideasthesourceofinnovationsoisinnovationthevitalsparkofallhumanchangeimprovementandprogress.LevittalsowrylyobservedThefuturebelongstopeoplewhoseepossibilitiesbeforetheybecomeobvious.HecouldeasilyhavebeendescribingDr.HenryM.RothbergwhoselongfullandremarkablelifeendedquietlyathishomewithfamilyathissideonMarch172014.Hewas91yearsold.OftenreferredtoasatrailblazinginnovatorintheceramictileandstoneindustriesDr.RothbergfoundedLATICRETEandconcludedacareerspanningnearlysixdecadesasitsChairmanEmeritus.Entrepreneursinnovate.Innovationisthespecicinstrumentofentrepreneurship.PeterF.DruckerArmedwithaBachelorofSciencedegreeinChemicalEngineeringfromtheUniversityofSouthCarolinaConnecticutnativeDr.RothberggotmarriedandbroughthisnewbrideLilliantoSouthCarolinatomaketheirhomein1946.Overthenextdecadeheandhistwobrothersbuiltasuccessfuloorcoveringandfurniturebusiness.MeanwhileNorthAmericalaunchedthelargestbuildingboomtheworldhadyetseen.Post-warprosperitydrovehomeownershipandnewhousingstartstounprecedentedlevels.Newtechnologieswereemerginginalmostalltradesandindustriesandconstructionwasnoexception. Theinnovationpointisthepivotalmomentwhentalentedandmotivatedpeopleseektheopportunitytoactontheirideasanddreams.W.ArthurPorterDespitehugechangesinmanyconstructiontradesceramictileandstoneinstallationpracticesremainedvirtuallyindistinguishablefrom100oreven1000yearsprior.Highlylabor-intensiveathickbedofheavymortarwasrequiredtoplacetilesorstonesonwallsoorsandcountertops.Atthesametimemodernbuildingswerebeingdesignedtobelessponderouslighterinweightandmoreexible.Thesefactorsconspiredtolimitacceptanceanduseofceramictileprimarilytobathroomoorsandwallskitchensandground-levellobbies.In1955totalconsumptionofceramictileintheUnitedStateswasestimatedatlessthan100millionsquarefeetonlyabout0.6squarefeetpercapita.WorkinginhisfamilysgrowingoorcoveringinstallationbusinessDr.Rothbergpostulatedtherehadtobeabetterwaytoinstallceramictile.Thelandscapeoftheceramictileindustrywasabouttochangeforever.Innovationdistinguishesbetweenaleaderandafollower.SteveJobsDr.Rothbergspivotalmomentoccurredwhenhischemicalengineeringbackgroundcombinedwithhisrsthandexperienceinoorcovering. Dr.RothbergawarethatlatextechnologieswerebeingappliedintheconcreteindustrymovedhisfamilybacktoConnecticutin1956tobenearoneoftheleadingrmsinsyntheticrubbermanufacturingtheU.S.RubberCompanyUniroyal.WorkingwiththemattheirNaugatuckCTresearchfacilityRothbergbegandevelopmentworkonwhatwouldprovetobetherstcommerciallyacceptedlatexmodiedadhesivesforthininstallationsofceramictileandstone.LATICRETE4237LatexThin-SetAdditivewasdevelopedandtakentomarket.Forthersttimeastrongweatherandshockresistantthin-bedmortarcouldbemixedon-siteusingequalpartsofsandandcementgaugedtoaworkableconsistency.FortunesmiledwhenfailingtounderstandthepotentialofwhatwouldsoonprovetobearevolutionaryproductUniroyalsoldtheLATICRETEbrandtoDr.RothbergandLATICRETEInternationalInc.wasborn.Whenyouinnovateyouvegottobepreparedforeveryonetellingyouyourenuts.LarryEllisonInitialeffortstopromotethisnewmethodoftileinstallationinNorthAmericametwithresistance.SofacedwiththerealityofhavingaratherlargefamilytofeedDr.Rothbergtookhissamplesandsalesliteratureanddepartedforoverseasmarketswheretileandstonewerealreadywidelyacceptednishes.Largeinstallationsandthestartoflong-termrelationshipsfollowedsuccessfulpresentationsinEuropetheMiddleEastandAsia.LATICRETEremainedprimarilyexport-focusedinitsearlyyearsandtodayLATICRETEinstallationmaterialsenjoyworldwidelocalavailability.SlowlyNorthAmericantileinstallationrmsbegantorecognizetheenormouslaborsavingscreatedbythisnewandinnovativeinstallationsystem.LearningfromhisinternationalexperienceRothbergfocusedhiseffortsonthearchitecturalcommunitywhich appreciatedthesignicantsavingsinotheraspectsofbuildingconstructionlesssteellessconcretenodepressedslabswhenthickheavymortarbedswereeliminated.Ultimatelyastheindustryembracedtheadvantagesofthisnewtechnologyceramictileandstonebecamemuchmorecommonchoicesforooringandfacadeinstallations.NorthAmericanallycaughton.Thethin-bedmethodtookholdasatypicalmeansofinstallationandconsumptionofceramictilegrewsteadilyandrapidly.By2005theconsumptionofceramictileexceeded3.2billionsquarefeetover10squarefeetpercapitainNorthAmerica.Hisinnovationsandimpactonthetilestoneandconcreteindustriesarestillfelttoday.DavidRothberghissonHenryM.Rothbergthepioneerofpolymerthin-setadhesivetechnologyforceramictilebecameDr.HenryM.RothbergwhenhisalmamatergrantedhimanhonoraryPh.D.inChemicalEngineering.Yethissuccessmaybestbedenedbythescopeofthedreamsherealized.HewasaproudgraduateoftheExecutiveEducationprogramatHarvardBusinessSchool.Atruebelieverintheimportanceandvalueofteachinghewasmentortomanystartingbothadomesticandinternationalschoolfortilesettersin1981.Dr.RothbergwasrecognizedbytheceramictileindustrywithnumerousawardsincludingtheCarlV.CeseryAwardfromtheTileContractorsAssociationofAmericaTCAAtheJoeA.TarverCornerstoneAwardfromtheNationalTileContractorsAssociationNTCAandinductionintotheCeramicTileDistributorsAssociationCTDAHallofFame.LATICRETEInternationalInc.todayhasgrowntoover1500employeeswithmultipleworldwidemanufacturingfacilitiessupplyingproductstoconstructionprojectsinover112countries.ThecompanyearneditsISO9001certicationforitsBethanyCTplantin1994.ItremainsfamilyownedanditsproductsarestillmadeinAmerica. Despiteallhisrecognitionandsuccessthegreatestgraticationforhimandhiswifewasthecontinuationofthefamilybusinessintothesecondandthirdgeneration.HistwosonsHenryandDavidtookoveritsleadershipandoperationin2001.AlwaysdrivenbythedesiretoinnovateDr.Rothbergscompanypioneereddozensofindustryrstsinproductsandservices.ThecompanysinnovationDNAremainsitsfoundationdrivingcontinuoustechnologydevelopmentandproductlineexpansions.Dr.RothbergissurvivedbyhiswifeLillianhissevenchildrenIreneMolinariHenryB.RothbergDavidRothbergDeborahRothbergCeliaMeadowJonathanRothbergandMichaelRothberg19grandchildrenandfourgreatgrandchildren.195619601965197019751956LATICRETE4237Firstlatexthin-setmortar1958LATICRETE301335Firstthin18load-bearingtrowel-appliedwaterproofmembrane1964LATICRETESCU18Firstthinload-bearingacousticalunderlaymentsystem1966LATAPOXY210Firstcement-basedepoxyresin1974LATICRETE9235Firstthin0.020liquidcold-appliedload-bearingwaterproofmembrane1981Firstdomesticandinternationalschoolfortileinstallers1980INDUSTRYFIRSTS Dr.RothbergsLegacyofScholarshipDr.Rothberga1944alumnusofUniversityofSouthCarolinaestablishedtheUSCRothbergBicentennialScholarshipsforstudentspursuingundergraduatedegreesinChemicalEngineeringwithstrongacademicaccomplishmentsandsignicantcommunityleadership.TheRothbergFellowshipsinComputationalMolecularBiologyareforcandidateswithoutstandingbackgroundsinbioinformaticscomputationalbiologyandacommitmenttopursueresearchexcellenceinthebioinformaticsprogram.Thescholarshipshaveprovidedsupportformorethan500chemicalengineeringstudentssincetheirinceptionin2003.1995198519901985LATAPOXYSP-100Firstuser-friendly100solidsepoxyresingroutexceedingANSIA118.31991Firstcomprehensivewrittenmaterialandlaborwarranty1993LATAPOXY2000Firstindustrial-strength100solidsepoxyresingroutwhichexceedsANSIA118.51994FirstISO9001certicationBethanyCT1994Firstwebsite2005200020102005FirstGREENGUARDcertiedlowVOCproducts2007HYDROBANFirstno-fabric-requiredwaterproongmembrane2008LATICRETE125SoundCrackAdhesiveFirstsingle-component3-in-1productanadhesiveofferingsoundcontrolandcracksuppression2009FirstautomatedonlinetooltostreamlineLEEDsubmittals2010Firstmobileapp LATICRETEStillMadewithPrideinAmericaAsafamily-ownedbusinessLATICRETEhasthefreedomtomakeimportantdecisionsaboutwhereproductsshouldbemadewhichnotonlyhelpsourcustomersbuttheemployeeswhoworkforthecompany.ThatswhyLATICRETEproductsarestillmadeinAmerica.TRIBUTETOLATICRETEFOUNDERDR.HENRYM.ROTHBERGShouldyouliketoleaveyourcondolencesanonlinememorialinremembranceofDr.Rothberghasbeenestablishedatwww.laticrete.comin_memoriam.aspxDr.HenryM.RothbergandwifeLilliancenterwithsonsDavidA.RothbergChairmanandCEOleftandHenryB.RothbergSeniorVicePresidentofTrainingright Throughouthistorytheresalwaysbeenabiggamechanger.A-0095-02142014LTICRETESUPERCAPLLC.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.SeehowtheprovengamechangingtechnologyfromLATICRETESUPERCAPcanbenetyournextproject.Visitusatwww.laticretesupercap.com.Snapformoreinformation. WhenLTChongofTandCTilewalksintoaclientmeetinghecarriestheTCNAHandbookforCeramicGlassandStoneTileInstallationinhisbriefcase.HavingbeenaroundthetileindustryhisentirelifeChongknowsthevalueofcertiedindustrystandards.Homeownersareimpressedwithhavingadetailedbookinsteadofmedrawingsomethingonthewallhesaid.AftergoingthroughthesalientdetailsoftheHandbookthatper-taintotheclientsprojecthepointsoutwherehisnameislistedasaCertiedTileInstaller.IhaveagreatmarketinEastTexasduetoallthepeoplewhoarentveryknowledgeablehereChongsaid.ChonggrewupinHawaiiaroundtilesincehisfatherwasaunionforemanandsubcontractor.Helearnedtopstandardsthroughtheunionapprenticeshipprogram.WhenhecametoTexasinthemid-90shenotedthatthoughhistraininginHawaiihelpedhimhaveastrongfoundationtodoexcellentworktherewasnolicenserequiredtoinstalltile.SoChongchosetosethimselfapartfromthecompetitionwithCertiedTileInstallercredentialsin2009.AtthetimehewastheEducationandcertifcationhelpsthetileindustryourishQUALIFIEDLABORByTerrynRutfordSocialStructureMarketingBeingcertiedisagreatwaytoseparatemefromthecompetitionandshowcustomersthatIamuptoparwithtodaysstandardssaidLTChong.44TileLetterMarch2014 phone828-322-9273fax828-304-1076www.tilewareproducts.com2014TileWareProducts.Allrightsreserved.PermaTileFastenerPatented.U.S.PatentNo.8161700DuohooksetshownHooksbyTileWareContemporaryCapStylingadesignsolutionthathelpsconsumersorganizeropedutilityinshowersandtubsTraditionalCapStylingTileWarecapsweredesignedtofollowplumbingtrim.WehaveorganizedourEnd-CapsintotwocategoriesTraditionalandContemporary.TraditionalcapshavemoredesignfeatureswhileContemporarycapsarebasicandsimple.ConeTeeThumbThisisanindustry-firstdevelopmentSinglesoldindividuallyandDuohookssoldinasetof2Seeournewproductsatbooth2104 onlypersoninhisPointTexasareacodetohavedoneso.Itgiveshimadistinctadvantageinhisbusiness.Iworkforoneofthelarg-estluxuryhomebuildersinEastTexashesaid.Builderswanttosaytheyhavequaliedpro-fessionalsineveryprofessionChongpointedout.Theofcialindustry-recognizedandsanc-tionedCTIcredentialsallowbuilderstoshowinblackandwhitetheyhaveaqualiedtileprofessional.Chongremainsskepticalofoth-erswhoclaimtheyarecertied.AlotofooringstoressaytheyhavequaliedcertiedinstallersbuttheydontwanttotaketheCTItest.SoImnotsureabouttheirqualications.RoadtofailurepavedwithinadequatetrainingChongsaidthatoneofthebig-gestreasonsthetilebusinessisntourishingthewayitshouldbeisbecausepeoplearenteducatedabouttileandtheyarentinstall-ingproductsthewaymanufactur-ersandindustrystandardsrecom-mend.Iveseenpeopletakebackerboardandinstallitwithoutmor-tarbeneathitbelievingthatifyouputabillionnailsinititwillbeneChongsaid.Hedoesntbelieveitsmaliciousbutratherthesearebadhabitsthatsomeinstallerslearnedandbelievearecorrect.ThemorepeoplewhoareeducatedabouttilehelpsourindustryasawholeChongsaid.Eveniftheyaremycompetitorsthebetterjobtheydothemoreithelpsmybusiness.Theprocessofpreparingforthewrittentestonsitewasaconr-mationofwhatChonglearnedfromhisfoundationaltraining.ItwasgoodtoseewhatIvebeendoinginblackandwhiteinthestudyguidehesaid.Theprocessoftakingthetestwasarefresheraboutknowledgeandtechniquesthatarentusedeveryday.ItbroughtpastknowledgetotheforefrontChongsaid.Thehands-ontestwasadiffer-entstory.Irememberthinkingthatthehands-ontestwasthehardestIdeverworkedforfreeChongsaid.ChongisapartoftheJohnBridgeCeramicTileForumandtookpicturesthroughoutthetesttopostonline.ItwasnteasyChongsaid.Ifitwaseasymorepeoplewouldbedoingit.ButinastatewherenotilesetterslicenseisrequiredbeingcertiedisagreatwaytoseparatemefromthecompetitionandshowcustomersthatIamuptoparwithtodaysstandardsChongsaid.Noteveryonepass-eshesaidbutevenifyouaredoingitwrongthenyouknowyouaredoingitwrong.ThenextstepforChongthisyearIwanttotaketheACTcer-ticationhesaid.QUALIFIEDLABOR46TileLetterMarch2014 ProSpecandPermalasticareregisteredtrademarksofBonsalAmericanInc.anOldcastlecompany.ProSpecprovidedawarrantedsystemforthetilerenovationofAuburnUniversitysprestigiousJamesE.MartinAquaticsCenter.PRODUCTSUSEDPermalasticSystemmortarProColorSandedGroutandB-7000EpoxyMortarGroutB-6000WaterproofCrackIsolationMembraneFloorPatchProFeatherEdgeToughconditionsrequirechampionshipperformance.TolearnmoreaboutthisprojectandProSpecproductsvisitusatCoveringsinBooth5098 AtouchofglassBLENDSNATURALLYWITHTILENOSEALINGREQUIRED3DAYWATEREXPOSURE DimensionRapidCureScancodeformoreinformation.T1433-01.06.14Addatouchofglasstoyournexttileorstoneinstallation.DimensionRapidCureistheworldsfirstglass-basedpre-mixedgrout.Itoffersauniquereflectiveappearanceunseenintheindustrytoday.GroutjointsblendnaturallywithalltilesExhibitsanelegantsparkle60recycledclearglassAvailableindesignercolorsDimensionRapidCureisideallysuitedforglassmetalnaturalstoneandevenporcelaintileinstallationswherethesubtlesparkleofreflectivelightbringsanelegantsophisticationtothetileselection. HolyCrossHospitalinFortLauderdaleFla.isastate-of-the-artmedicalcampusservingfami-liesinSouthFlorida.RegardedasoneofthebestplacesinBrowardCountytogivebirthforover55yearsHolyCrossisrenownedasthersthospitalinthecountytonotseparatenewbornsfromtheirmothersanapproachthatrais-esthebarforearlymother-childbonding.In2013HolyCrossinitiatedtheBlessedBeginningsremodelingprojecttoraisethebaroncemoreforqualitycareandcomfortintheHolyCrossMaternityUnitorigi-nallybuiltin1960.Facilityreno-vationsweredividedintothreeseparatephasesforeaseofproj-ectmanagementandexecutionwiththerstphasescheduledtocompleteattheendofJanuary2014.Theendresultoftheentireendeavorisafully-remodeledbeautifulandsophisticatedenvi-ronmentthatoffersbothaestheticimprovementsandthelatesttech-nologyinobstetrics.TheHollywoodFla.ofceofarchitecturalrmGreshamSmithandPartnersledtheprojectandtilecontractorPFCwasawardedthecontractforrenovationof18facilitybathroomsandshowersintheindividualmaternitywardunits.Thebathfacilitieswereout-ttedin4-14x4-14glossyThinpanelsbringnewlifetomaternityrenovationLaminambyCrossvillespeedsinstallaonwithle-over-leprocessTHINTILEsponsoredby50TileLetterMarch2014 Questions931-456-3136CrossvilleInc.comSpeakEasyDistinctlyAmerican.UniquelyCrossville.IfthesewoodscouldtalktheydsayIplaytothecrowd.WiththelookandfeeloftrueAmericanhardwoodandthehigh-proofstrengthofporcelainthisvirtuososmoothlyscalesfrombackstagetospotlight.WelcometoSpeakEasywhereanewtwistonclassicstyleisneverprohibited.SpeakEasySpeakout.Speakloud.Speakeasy. glazetalc-bodywalltileoriginalfromthe1960construction.Inordertobringthefacilitiestomod-ernstandardsandstyleallbathshowerwallsrequiredapproxi-mately190squarefeetofsurfaceareabeupdated.Ratherthandemolishtheexist-ingtilesurfacesofthebathroomandshowerwallstheprojectteamoptedtondasurfacingsolu-tionthatwouldinstalloverprevi-ousmaterials.Designerswantedalargemodernporcelaintilethatwouldexudeeleganceandtran-quilityinthematernityunitwhileofferingoptimalperformance.PFCsinstallersprioritizedtheselectionofamaterialthatwouldbeeasytohandlemaneuverandapplytoapreexistingworkspace.EnterLaminambyCrossvilleThePFCteamwasfamiliarwithLaminambyCrossvilleslarge-formatleanproleporcelaintilepanels.Theseinnovativepanelsaredurableversatileandidealforinstallingoverexistingtile.Withoveralldimensionsof1Mx3Myetjust3mminthicknessthesepanelscanbeeasilytrimmedandinstalledoverarangeofsubstratesjustwhatwasinorderforthisrenovationproject.ThedesignteamselectedtheLaminam3INaturaliinOssidianaVenaChiaratocreateacleanfreshpalettefortherenovatedshowers.AweekpriortotheinstallationatHolyCrossPFCinstallersattendedaLaminambyCrossvilleworkshopthatprovedextraordinarilyusefulinunderstandinghowtohandlecutandinstallthepanels.Asaresultofthistrainingtheinstalla-tioncrewsexperiencednobreak-ageandsubstantiallylessscrapthananticipated.Theseefcien-cieshelpedtokeeptheBlessedBeginningsprojectontimeandinbudget.Fortheinstallationfourcrewseachwithoneinstallerandonehelperwereassignedtorenovatethebathsandshowerstalls.Thecrewscleanedtheexistingsub-stratethepreviously-installedwallTHINTILEThebathfacilitieswereoutttedin414x414glossyglazetalc-bodywalltileoriginalfromthe1960construction.52TileLetterMarch2014 Inordertobringthefacilitiestomodernstandardsandstyleallbathshowerwallsrequiredapproximately190squarefeetofsurfaceareabeupdated.Ratherthandemolishtheexistingtilesur-facesofthebathroomandshowerwallstheprojectteamoptedtondasurfacingsolutionthatwouldinstalloverpreviousmaterials.WheninstallationtimeiscriticaltilecontractorsturntoMAPEIspre-miumrapid-settingpolymer-modi-fedmortarsystemGranirapid.Thisfast-curingmortarusesMAPEIsHigh-HydratedCementTechnologyHCTwhichdevelopshighearlymechani-calstrength.Itssuperiordrying-outcharacter-isticsrapidlyproducelowresidualmoisturebehindtilesandgroutcanbeappliedinthreetofourhours.WhenMAPEIsUltracolorPlusgroutalsoanHCTproductiscombinedwithGranirapidtheinstallationwillallowwaterimmersioninaslittleas72hoursasopposedto28daysfortraditionalsystems.Thistwo-componentmortarsys-temmaintainsitssuperiorbondcharacteristicsthroughrepeatedfreeze-thawcyclesmakingitanexcellentchoiceforinstallationsinclimateswithwidetemperatureranges.FormoreinformationaboutGranirapidandotherMAPEIprod-uctsvisitwww.mapei.com.TileLetterMarch201453 THINTILEtileandappliedMAPEIECO-PrimGripbond-promotingprimer.NexttheyappliedMAPEIUltraexLFTthin-setmortartoboththepreparedsubstrateandtheLaminampanelswiththeappropri-atetrowelstoachieve100cov-erage.Edgelevelswereusedforspacingandatnessandanorbitalsanderattenedtrowelridgesanddroveoutanyremainingair.TheteamusedSchluteraluminumprolesforedgeprotectionandaestheticsaswellasLATICRETESpectraLOCKgroutforaqualitynishedinstallation.TheinstalledLaminam3panelsprovideanattractivesmoothsur-facethatiseasiertocleanduetominimalgroutjoints.Thiscreatesnotonlyasophisticateddesignwithseamlesslinesandcontem-poraryappealbutitalsoenhancesthecleanlinessandeaseofmain-tenanceofthematernityunitanall-importantfactorwhencreatingasafeenvironmentfornewbornsandpostpartummothers.Thespeedofinstallationlackofdemolitionandreducedconstruc-tionresiduemadeLaminambyCrossvilleanexcellentchoiceforthisproject.Fromstarttocomple-tiontherenovationofallbath-roomstookonly14days.Foraremodelingproject50yearsinthemakingthatspeedqualityandefciencyareunparalleled.OwnerHolyCrossHospitalArchitecturalFirmGreshamSmithandPartnersHollywoodFla.ofceTileContractorPFCDistributorDBTileDistributorsTileProductLaminambyCrossvilleMaterialLaminam3INaturaliOssidianaVenaChiara3400squarefeetTrimSchluterRondecforedgebullnosenishSettingmaterialsMAPEIECO-PrimGripPrimerMAPEIUltraexLFTThin-setMortarLATICRETESpectraLOCKGroutDesignerswantedalargemodernporce-laintilethatwouldexudeeleganceandtranquilityinthematernityunitwhileofferingoptimalperformanceLaminambyCrossvilletotherescue.54TileLetterMarch2014 NewMAPEIFlexcolorCQtargetsyourgroutproblemscallbacksmixingcrackingsealingstainingeforescenceMAPEIFlexcolorCQisformulatedwiththelatestinnovationinquartzaggregatewhichensurescolorconsistencyeaseofcleanabilityandimprovedworkability.Thenext-generationformulawillgiveyouushjointsandincorporatesDropEffecttechnologywhichhelpspreventmoststains.Thisprofessional-gradeready-to-usespecialtygroutwasmadeforprecisioncommercialandresidentialinstallations.Availablein26designercolorsand2packagingsizes12gallons.Yourreputationreliesonbeingpreciseeverytime.TrustthenewMAPEIFlexcolorCQReady-to-UseGroutwithColor-CoatedQuartz PatentPending MAPEIsShowerPerfectInstallationSystemscomposedofpre-slopedpanelsapatentedPVClineardrainandinnovativetime-savingcomponentsarecomplementedbyindustry-recognizedwaterproofingproducts.ShowerPerfectInstallationSystemscombinequickeasyinstallationwithcontractorlaborsavingsallowingjobsitefabricationtofitthesizingrequirementsofshowercompartments.Theinstallationsystemsareidealfortub-to-showerconversionsforcommerciallightcommercialandresidentialusesinhotelshospitalityfacilitiesinstitutionsdormitoriescondominiumsandsingle-familyresidences.FormoredetailsaboutShowerPerfectInstallationSystemsvisitwww.mapei.com.Perfectionisntalwayseasy...untilnow.New FIVESTARCONTRACTORSPOTLIGHTPerformanceTileandMarbleCo.Inc.LaPlaceLa.Since1989SpecialtyCustomresidentiallightcommercialhigh-riskwaterproongprojectsi.e.decksbal-coniesshowerssteamshowersADA-compliantprojects.Websitewww.performancetileandmarble.comPerformanceTileandMarbleCompanywasfoundedin1989locatedinLaPlaceLa.nearNewOrleansandservicesallofLouisianaandtheGulfCoast.WithvasttechnicalknowledgeofthetileindustryPerformanceTileissoughtoutbycontractorsdesignersandarchitectsthroughouttheSoutheastasproblemsolvers.AsoneoftheoriginalNTCAFiveStarContractorsandtheonlyoneinthestateofLouisianaithasalwaysbeencom-mittedtoexcellence.PerformanceTilesuppliesandinstallsalltypesoftileandstoneusingonlypremiumsettingmate-rialsandnotonlymeetsbutexceedsindustrystandards.ToddDuheisthepresidentofPerformanceTileandMarbleCompany.HiswifeGinarunstheofceandtheshowroom.Theyarebothcommittedtoadvance-mentofthetiletrade.ToddisoneoftheNTCARecognizedIndustryConsultantsInspecTileConsultingandmitigatedover9000000indamagesduetopoorinstallationsinoneyear.ToddDuheiscertiedinmoldremediationmoldinspectionandasbestos-abatementprojectstomanagehazardousworksitua-tionsthatinvolvemoldandexist-ingasbestosoorcoveringsandtoprotecttheircustomersandemployeesfromanyhealthorsafe-tyrisks.OtherindustryinvolvementsincludetheNationalAssociationofHomeBuildersAmericanConcreteInstituteConstructionSpecicationInstituteInternationalCodeCouncilSoutheasternMoldInstituteForensicExpertWitnessAssociationTheCeramicTileInstituteofAmericaNTCAsponsoredby62TileLetterMarch2014 TechnicalCommitteeandtheNTCAStateDirectorofLouisiana.ThemarketinwhichPerformanceTileserveshasoverthelastseveralyearsbeenstruckwithseveralhur-ricanes.Alongwiththedevasta-tioncamelargenumbersofless-knowledgeablecontractors.Cheappricingandunskilledlaborhaveresultedinalargenumberofproj-ectsthatneededtobetotallytornoutandredone.ThisiswheremostofPerformanceTileseffortsarecentered.Unfortunatelyittakesafailureandasubstantialamountofmoneyforsomecustomerstorealizethatcheapcostsplenty.AccordingtoToddPriceisyourinitialinvestmentonaproject.Costisthetotalcashoutlayofyouroriginalpriceplusthethousandsofadditionaldollarstocorrectfail-ures.PerformanceTileiscommittedtonevercuttingcornersorstandardsjusttogetajob.Over60ofitsworkloadisre-doingwater-relateddamagedtileinstallationscausedbyunskilledcontractors.Thecom-panysmottoisItcostslesstodoitrightthantodoitover.DedicatedtosupportingtheindustryToddisalwayswillingtohelpanyonewhoasks.Hehasanoverwhelmingdrivetoeducateanyoneintheindustryincludingcompetitors.Goodcompetitionamongskilledlaborandfriendswilleventuallydriveourindustryforwardleavingthelessqualiedbehindhesaid.CustomBuildingProductsProLiteRapid-SettingTileStoneMortarisalightweightmedium-bedrapid-settingmortarforafasteasyandhigh-strengthtileinstalla-tion.Thisadvancedmortaroffershighperformanceandexibilitydesignedfortherigorsoflarge-formattileandstoneinstallations.Theproductiscapableofthin-setormedium-bedapplicationandisformu-latedtoallowexcellentopentimeforadjustmentswhilesettingquickly.Thispermitsthegroutingprocesstobegininunderthreehoursandenableslighttrafcinfourhours.SinceProLitehasaone-partfor-mulaitexceedsANSIA118.4andA119.11standardswithoutaseparateadditivetoimprovebondstrengthexibilityorperformance.Theprod-uctisalsoformulatedwithrecycledmaterialandcontributestoLEEDcertication.A30lb.bagofProLitecoversthesameareaasa50lb.bagoftraditionalmortarsinceProLiteis40lighterthantraditionalmortars.ProLiteRapid-SettingTileStoneMortariseligibleforuptoa15-yearsystemwarrantywiththeuseofspe-cicCUSTOMinstallationproductsaspartofaqualifyingfullsystem.www.custombuildingproducts.comTileLetterMarch201463 FeaturedProjectThis8000-sq.-ft.homeinNewOrleansisownedbyalargecommercialroongcontractor.Thehomeownerhadseveralcustomshowersandaagstonebalcony.Sinceheroofscommercialskyscrapersforalivinghehasrst-classexperi-encesoftheimportanceofproperwaterproongtechniques.Anotherobstaclewasinstalling3000sq.ft.ofCrossvillepolishedporcelaintileoverapost-tensionedslab.PerformanceTileandMarbleusedanuncou-plingmembraneoverthepost-tensionedcon-creteandmuddedandwaterproofedtheshow-ers.Theprojectalsoincludedanexteriorbalcony.FIVESTARCONTRACTORThecustomshowersweremuddedandwaterproofed.3000sq.ft.ofCrossvillepolishedporcelaintilewasinstalledoverapost-tensionedslab.Theprojectincludedanexteriorfagstonebalcony.64TileLetterMarch2014 WEKNOWGROUT.COUNTONCUSTOM.ThegroutworldischangingandFusionProischangingit.PhotosDavidFederoffMicrobanprotectioninhibitsthegrowthofstaincausingmoldandmildewonthedriedgrout.MicrobanisaregisteredtrademarkofMicrobanProductsCompany.custombuildingproducts.com800-272-8786Takinggrouttothenextlevelofperformanceforindooroutdoorcommercialandresidentialinstallations.UnsurpassedStainResistanceEasytoSpreadandCleanUltimateColorConsistency TherstInternationalTileExpositioninAnaheimCalif.in1990markedthebegin-ningofthecomingtogetheroftheplayersinthedomesticandforeigntileindustries.Overtheyearsithassuc-cessfullyweatheredashakyandcontentiousstarttosetnewrecordsoftileandstoneusageintheUnitedStatesfarbeyondanyonesexpec-tations.IntheearlyyearsthereexistedanenvironmentoftenseandstrainednegotiationsandmeetingsamongtheplayersNationalTileContractorsAssociationNTCACeramicTileDistributorsAssociationCTDATileCouncilofNorthAmericaTCNAItalianandSpanishtilemanufac-turerassociationscompoundedbylanguageandculturaldifferencesthatmadeitdifcultattimestofullyandclearlyunderstandexact-lywhateachofthejointventurepartnersneededorexpected.Thechallengewashowtoslicethepiesothateachpartnercouldexistandnanciallycontinueitsprogramsandactivitiestogrowtheindustry.Ultimatelypeoplegottoknoweachotherfriendsweremadetrustwasgainedandthemerelogicthateveryonehadtoworktogethertoreachgoalswasrealized.Technologyimprovedcommunicationsandlanguagebarrierslessened.NTCAsJoeTarverandBartBettigareminisceabouttheriseofthemajortileandstoneshowinourindustryByJoeTarverNTCAexecutivedirectoremeritusandBartBettigaNTCAexecutivedirectoralookback66TileLetterMarch2014 IFTILESTONEISYOURBUSINESSCOVERINGSISYOURSHOWAPRIL29MAY2LASVEGASNEVADAUSACOVERINGS.COM201425YEARSFORTHEINDUSTRYBYTHEINDUSTRYCONNECTWITHCOVERINGSFORTHEPAST25YEARSCOVERINGSHASBEENFOCUSEDONYOUYOURBUSINESSANDYOURSUCCESS.ITSWHYWEPROVIDEITALLFORFREE.Getaccesstomorethan900tilestonemanufacturersfromacrosstheglobetoseetouchandfeeltheirnewproductsanddesigns.Participateintop-notcheducationandCEUcreditstoadvanceyourentireteamssuccessintodayscompetitivemarketplace.Havetheuniqueopportunitytoconnectwith20000industryprofessionalstoshareideasandbuildyourbusiness.NotonlydoesCoveringsbringyoutheworldoftilestonebutitalsoinveststheproceedsintoadvocacystandardseducationandpromotionfortheindustry.YOURSUCCESSISOURBUSINESS.PleaseuseVIPCodeATL4whenregistering.FINDOUTMOREANDREGISTERNOWFORFREEATCOVERINGS.COM. alookbackCoveringshistory-theearlyyearsFromtherain-floodedtentsoftherstInternationalTileExpositionITEtothepresenttimetheevolu-tionoftheshowhasbeenquiteanaccomplish-ment.EarlyonNTCAprovid-edtilesettingcontestsontheshowoortoappealtocontrac-torattendance.Ithadagoodfoundationtodosoitsannu-alConventionandExpositionwasthelargestavailabletothetilestoneandalliedproductsindustriesincludinganinterna-tionalaudiencefor39yearspriortothemergersthatheraldedtheexistenceofCoverings.NegotiationswithCTDAbeginningin1986resultedinamergerknownasTileExpo.TheAssociationofTileTerrazzoMarbleContractorsandAfliatesATTMCAasNTCAwasthenknowninsistedontheinclusionofTileCouncilofAmericaTCAinthenegotiationsandtheybecameanownerofTileExpowhenthenewentitywasformed.TherstTileExpowasheldinNovember1987attheOrangeCountyConventionCenterinOrlandoFla.ATTMCAalreadyhadplannedconrmedandscheduledashowatthePeabodyHotelinOrlandoinApril1987attendanceatbothshowswasexceptional.TwoadditionalTileExposwereheldonein1988inSanFranciscoandonein1989inDallas.DiscussionswiththeEuropeans68TileLetterMarch2014 Schluter-KERDI-BOARDSubstratebuildingpanelbondedwaterproofingfortileKERDI-BOARDWaterproofanddimensionallystableVaporretardantLightweightandeasytotransportPrintedgridlinesforprecisecuttingAvailablein8thicknessesKERDI-BOARDshowernichePrefabricatedwaterproofshowernicheIntegratedbondingangeforsimplewaterproongconnectionsCompatiblewithSchluter-KERDIandKERDI-BOARDshowerassembliesAvailablein4sizesLargersizesincludeoptionaladjustableprefabricatedshelfBuildingcustomshowersjustgoteasier.WithKERDI-BOARDsubstratesandprefabricatedshowernichesbuildingwaterproofcustomshowersissimplerthaneverbefore.Createyourownuniquetile-readystructurewithoutwoodorcementboard.Preventmoldgrowthdecreaseyourinstallationtimeandensureyourshowerisbuilttolast.www.schluter.com800-472-4588Connectwithus forapossiblemergerofTileExpowithWorldExpositionofCeramicTileandBathroomFurnishingsbeganinNovember1987inOrlando.TherstfullmeetingwasheldatAssopiastrelletheItaliantilemanufacturersassociationinItalyonJuly11988.IattendedthatmeetingwithDavidKnoxpresidentofCTDAsaidJoeTarverexecutivedirec-toremeritusofNTCAwhowassecretariattothejointventureforveyearsaswellaschairmanin1992and2000.Afteraconten-tiousbeginningenoughprogresswasmadeforasecondmeetingatTileExpoinJuly1988.Athirdmeet-inginNewYorkSeptember26-271988resultedinasignedcontract.Thefourthandnalmeetingoftheprincipalsoftheindus-trysvemajortradeassociationsAssopiastrelleASCERAssociationofTileManufacturersofSpainNTCACTDAandTCAwasheldinAtlantaonAugust11989andtheagreementsignedinNewYorkwasratied.TherstInternationalTileExpositionwasheldJune7-91990inAnaheimbutbecausetheconventioncenterwasnotcompletedontimeshowmanagementhadtoerecthugetentstoaccommodatetheoverwhelmingnumbersofexhibitors.Unseasonablerainoodedthetentsandmadeconditionsgenerallymiserableforexhibitorsandattendeesyettheshowwasconsideredahugesuccess.TheannualmeetingscontinuedunderthenameofInternationalTileExpositionuntil1993.SubsequentmeetingswerecalledInternationalTileAndStoneExpositionsITSEuntil1997whenthecurrentnameofCoveringswasadopted.Becauseofculturaldifferencesandtileandstoneinstallationdif-ferencesinEuropetherewerevirtuallynocontractorsthereandtheUnitedStatesourcontractorassociationwashardlyrecognizedasanentityandheldinlowesteemduringtheearlynegotiations.ThroughtheATTMCAsnego-tiatingskillsandpersistentinter-jectionoftheimportanceoftilecontractorstotheU.Stileindus-tryweperseveredandconvincedourEuropeanpartnersthatwebelongedatthetableandwouldplayamajorroleinthesuccessofourjointventureTarversaid.TheimportanceofourassociationanditscontributionstothesuccessofCoveringsisreadilyrecognizedalookback70TileLetterMarch2014 andacknowledgedamongallofthepartnerstoday.ImproudtocountagreatnumberofpeoplefromItalySpainandotherEuropeancountriesamongmygoodfriends.CoveringstodayNowcelebratingits25thyearCoveringscontinuestobethedrivingforcefortileandstonesalesinNorthAmerica.Perhapsequallyasimportanthavebeenthefreeeduca-tionalprogramsofferedattheshowsinceitsinception.ThisremainsacorestrategyfortheCoveringsBoardofDirectorsandhaspositive-lyimpactedtheindustryinmanyways.BartBettigahasbeentheexecutivedirectoroftheNTCAsince2002andhasservedasshowchairmanin2005and2010.Hecitesincreasedactivityontheshowoorasoneofthemostposi-tivedevelopmentsinrecentyearstotheshow.Wefolloweduptheearlytile-settingcontestswithaninstallationstagewithTCNAfor-merlyTCAmem-bersandNTCAtrainerseducatingattendeesonthelatestproductsandinstallationtech-niques.FollowingonthatlinewedevelopednewprogramsliketheInstallationDesignShowcaseandContractorDaystooffermoreshow-oorexcitement.Itrulybelievetheseprogramshavebeeninstrumentalincreatingamorevaluableexperienceresultinginrepeatattendancetotheshow.TileLetterMarch201471 IjustreturnedfromtheInternationalSurfaceWesteventinLasVegas.Itwasclearlyevidentthatalltheorga-nizationsthatrepresenttheoor-coveringindustryareemphasizingtheimportanceofqualityinstallationasanessentialcomponenttothegrowthoftheirrespectiveindus-tries.Throughouttheshowooryoucouldndtrainingseminarslivedemonstrationsandcerticationtestingtakingplace.Thisisareallygoodthingtosee.AsaleaderinthetileindustryIwanttopointoutsomethingthatIthinkisveryimportantaboutthewordCERTIFICATION.Itcanbeusedinavarietyofwaysandthetileindustryneedstoaddressthiswordimmediatelysothatweunderstandthedifferenceasitrelatestowhoisqualiedtodowhattypeofworkincommercialandresidentialinstallations.Therearetrainingprogramscur-rentlybeingofferedbysomeorga-nizationsthatareentry-levelrelatingtoinstallingtile.Attheendofthetrainingsessioncerticationsaregiventhattheinstallerhassuccessful-lycompletedthisprogram.Therearealsoproprietarymanufacturertrain-ingprogramsandonlineknowledge-basedseminarsthatoffercertica-tionforcompletingthecourse.Iwanttobeveryclearinmypointhere.Thesearegreatthingstoseehappen.Anyonewhoisofferingtrainingandincreasingknowledgeforthesaleorinstalla-tionoftileandstoneiscontribut-ingtoourindustrygrowth.AllcertifcationsarenotcreatedequallyButandthisisabigbutiftheseprogramsaremarketedintheincorrectwaythenallthegoodtheyhavedoneisquicklysweptaway.ThisisinfactdangerousforTileindustry-recognizedcerticationcanmakethedifferenceinyourbusinessAcceptnosubstitutesCTIandACTaretheonlyofciallyrecognizedcerticationsinthetileindustryTECHTALKSponsoredbyByBartBettigaexecutivedirectorNTCAandCTEFandmemberofACTTaskforce72TileLetterMarch2014 ReadySetDone.TECFastSetUltimateLargeTileMortarWithTECFastSetUltimateLargeTileMortaryourprojectswillbereadysetanddonein4hoursorless.Saygoodbyetoslipsslumpslippageandlongsettimesforyourlargetileinstallations.SayhellotoTECFastSetUltimateLargeTileMortarthemortarthatmakesyourlargetileinstallationseasierandfasterthaneverbefore.FastSetUltimateLargeTileMortarsetsin4hoursorlessaddingtimesavingstothelistofbenefitsyouvecometoexpectfromTECmortarproducts.Inadditionitsformulatedforinstallationwithvirtuallynobackbutteringanddeliverssuperiorcontactthatpreventsslipsandslumpssoyoucandoyourjobrightthefirsttime.Sogoaheadandtakeonthoselargetilejobs.Copyright2014H.B.FullerConstructionProductsInc.TECisatrademarkofH.B.FullerConstructionProductsInc.Visittecspecialty.comtolearnmore.NoSlipSuperiorTransfertoTileNoSlump ourindustry.ThisiswhythetileindustryhastakenastrongstanceonthewordCERTIFICATION.ThisiswhywehavewrittenclearlanguagerelatedtoqualiedlaborintheTCNAHandbookandinMasterSpecications.Wehavetodiffer-entiatetheinstallersthataretrulyqualiedfromthosewhoarenot.TheONLYOFFICIALcertica-tioncurrentlybeingrecognizedbythetileindustryinaccordancewithstandardssetoutbythetileindustryaretheCTEFCertiedTileInstallerCTIcerticationandtheAdvancedCerticationsforTileInstallersACTProgram.Thelanguageisclear.Inadditiontothesetwocerticationswerecog-nizeDepartmentofLabor-approvedapprenticeshipprogramsasawaytoqualifyinstallersaswell.WhyistilesodifferentandwhyarewesoseriousaboutthisForonethingtileinstallationsareoftendesignedtobepermanentofteninstalledinwetareasandattimeswithotherlivingspaceunderneaththeinstallation.Itisveryexpensivetoreplaceandotherproductshavetobemovedandcanbedamagedwhenreplacementhastotakeplace.Tileandstonecomesindif-ferentsizesshapesandformatsisextremelychallengingandnotforgivinginregardtoinstallation.Itneedstobelookedatdifferentlythanotheroorcoveringswhenconsideringwhoisqualiedtoperformthework.OurownindustryrecognizedthatevenarigorouscerticationtestliketheCTIexamtheCTEFofferswasnotenough.ThatiswhywepartneredwithalltheleadingtileindustrytradeassociationstodeveloptheACTprogramsothatwegofurtherintospecicskillssuchasshowerpansmudworkwaterproongandcrackisolationandlarge-formattile.Wewillbeaddinggroutingapplicationsandthin-tileinstallationverysoon.TECHTALKOurownindustryrecognizedthatevenarigorouscertifcationtestliketheCTIexamtheCTEFofferswasnotcomplete.74TileLetterMarch2014 TECHTALKInvestinindustry-recognizedcertifcationsCTIandACTToeverytileinstallationcontrac-torwhoreadsTileLetterregularlyIamtellingyoutodaycontacttheCTEForyourlocalunionrepre-sentativestodiscusstheofcialtile-industry-recognizedCTIorACTprograms.IfyouarealreadyaCTIyouneedtomakeplanstobecomeACT-certied.Youneedtodifferentiateyourselffromthecompetition.Andyoudenitelyneedtounderstandthedifferencebetweenthesecerticationsandothersthatarebeingofferedandrewardedoutthere.Icantthinkofanythingmoredamaginginourindustrythanabeginningtileinstallergettinghiredinsteadofamorequaliedtilecontractorbecausetheyhaveapieceofpaperthatsaystheyarecertiedinaprogramthatthetileindustrydoesntrecog-nize.HowwouldaconsumerorbuilderknowthedifferenceTheywouldntYouneedtogetofciallycertiedinaprogramourindustrysupportsandrecognizesandyouneedtounderstandhowtoexplainthattoyourcustomer.Certificationisheretostay.Thespecificationsarestartingtocallforit.Ourindustryneedsitthequalitytilecontractorsneeditaswell.Contactusimmedi-atelytodiscusshowwecanhelpyousetyourselfapartfromthecompetition.barttile-assn.comTECMultipurposePrimerisanacryliclatex-basedprimerusedforbothooringandtileinstallations.TECMultipurposePrimerimprovestheadhesionofmanyTEClevelerstothesuboorandcanalsobeusedtobolsterthebondstrengthofotherTECbrandsurfacepreparationprod-ucts.Thisversatileproductallowsdirectceramictileinstallationovermanydifcultsubstratessuchasmetalunscariedglazedceramicgypsum-basedunder-laymentconcretetreatedwithcertaincuringcompoundsandwell-bondedepoxycoatings.Itseasy-to-usefor-mulacanbeappliedwithabrushoraroller.TECMultipurposePrimerhashelpedachievesuccessfulinstallationsoftileandsoftooringinavarietyofdemandingenvironmentsincludinghospitalsconventioncentersuniver-sitiesandmore.TECMultipurposePrimerisasolvent-freelow-VOCproductthatcontributestoLEEDprojectpoints.Itisavailableinquartandgallonjugsve-gallonpailsand50-gallondrums.www.tecspecialty.comTileLetterMarch201475 Happydaysarehereagain.TherstmajortradeshowoftheyearTheInternationalSurfaceEventTISEheldJanuary27-30atMandalayBayConventionCenterinLasVegasmanagedbyHanleyWoodExhibitionsposteda7increaseinattendanceoverthe2013show.SURFACESStonExpoMarmomaccAmericasTileExpocombinedinacomprehensiveeventfocusedonoorcoverings.ExhibitorsandattendeesockedtoVegasfrom90countrieswithsig-nicantrepresentationfromItalyGermanySpainChinaCanadaandMexico.Atotalof706exhib-itingcompaniesshowcasedtheirproductsandservicesinjustunder350000totalsquarefeet.Twentypercentofexhibitingcompanieswerenewparticipantstotheshow.Exhibitorspre-sentedawiderangeofnewproductsdemon-stratedtoolsandequip-mentandintroducedinnovativetechnolo-giesthatareleadingthewayinrevolutionizingtodaysindustry.AccordingtoshowTISEREFLECTSOPTIMISMWITHUPSWINGINATTENDANCEWoodlooktilenewbrandimagespopulateshowByLesleyGoddin76TileLetterMarch2014 managementover80ofexhibi-torshavealreadycommittedfortheJanuary2015eventwhichwillrunconcurrentlywiththeInternationalBuildersShowIBStheKitchenandBathIndustryShowKBISandtheLasVegasMarket.WeareexcitedtopartnerwiththeseshowstopromoteDesignConstructionWeekwhichwillallowattendeesfromallfoureventstheopportunitytocon-venientlyattendallsaidDanaTeaguevicepresidentHanleyWoodsExhibitions.TheInternationalSurfaceEvent2014wasfantasticsaidTedSkaffdirectormarketingandcommuni-cationsforGranQuartzandPearlAbrasiveCo.Theorganizationoftheshowandattendancewasthebestwehaveseeninyears.Inaddi-tionmanyqualiedattendeeswereeagerandreadytopurchase.WeactuallyhitarecordwithshowleadsinboththeGranQuartzandPearlAbrasivebooths.Welookfor-wardtoacceleratingthismomentuminMiamiattheTISEEastshowthisOctober.AraJ.Movsesianexhibitsmanag-ermarketingforBedrosianssaidOnceagainSURFACESIStonExpoMarmomaccAmericasITileExpohasproventobeaprimevenueforBedrosiansforpromotingourextensivelineoftileandstoneproductstothedealersthatcount.WelookforwardtonextyearHanleyWoodExhibitionsrecentlyannouncedthelaunchofTISEEastwhichwillbeheldOctober19-22attheMiamiBeachConventionCenterinMiamiBeachFL.TheInternationalSurfaceEventTISE2015willbeheldJanuary20-232015attheMandalayBayConventionCenterLasVegasNV.Visitwww.SURFACES.comwww.StonExpo.comorwww.TileExpo.comformoreinformation.TheNationalTileContractorsAssociationNTCAlauncheditsbrandnew20boothattheshowdesignedbyNTCAsownMichelleChapman.ThenewboothfeaturesarangeofprogramsandbenetsthatarepartofaNTCAmembership.WorkingtheshowatNTCAsnew20tradeshowbootharel.tor.NTCA1stvicepresidentJamesWoelfelofArtcraftGraniteMarbleTileCo.MartinHowardDavidAllenCompanyMartinBrookesHeritageMarbleTileInc.BartBettigaNTCAexecutivedirectorandJimOlsonNTCAassis-tantexecutivedirector.TISE201478TileLetterMarch2014 FabriquetilewithawovenappearancebyEleganzaTile.DaltilesExhibitionColorBodyporce-lainhasatweedlookalongwithamixedstone-and-metaldecoanothertrend.TileandstonetrendsandnewsItwasimpossibletomisstheprev-alenceofthewoodlookinthetilesectornaturalstylizedreclaimedwoodisthecanvasuponwhicharangeofinterpretationsplay.Large-formatpanelsmanyoftheminthethintilecategoryalsoproliferatedthroughouttheconventionfoor.Alsoontheupswingwasblendingoftheaestheticsofvarioustypesofstonestocreateahybridlookorblendingwoodandstoneorcon-cretelooksfortotallyuniqueeffects.Mixedmaterialssuchasmetalandglassorstonemixedwithtileaddedinteresttodecosandaccents.HighTISE201480TileLetterMarch2014 GloballyProvenConstructionSolutionswww.laticrete.coml1.800.243.4788SeeDataSheet230.99APDforcompletewarrantyinformation.2014LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.A-5497-0314SnapformoreinformationNewconstructionorremodelingLATICRETEoffersacompletesystembackedbyalifetimewarranty.CompleteSystemWarranties100LaborandMaterialsWarrantyHYDROBANShowerSystemLinearandSquareDrainsnAvailableinmultiplesizesandnishesnCodeapprovednHeavydutystainlesssteelconstructionPre-SlopedShowerPansnSitesizeableandcodeapprovednStandardorcustomsizestosuitanyneednReady-to-tilewaterproofsurfacePreformedShowerAccessoriesnNichesshelvesbenchesandseatsnFactoryinstalledwaterproofsurfacenReady-to-tilenoprepneedednReady-to-tilewaterproofsurfacenCutseasilywithautilityknifenAddsadditionalinsulationtotheassemblyHYDROBANBoardAcompletelineofwaterproofshowercomponentsthatguaranteeafastandworry-freeinstallation. glosstilesareappealingtospecifcmarketsegments.Andwhilestillinitsburgeoningstagesmorereal-istictextilelooksliketweedsandwovenfabricsDaltilesExhibitionandEleganzaTilesFabriquearestartingtobringasoftmenswearaesthetictosurfacesthathavetra-ditionallymimickedotherhardsurfaces.Exhibitorstooktheopportunitytoconveytheirmessagesinboothdesignortheme.CrossvilleplayedupitssustainabilitystorywithitsNaturallyCrossvillebooththemewhichwillbethefocusforallof2014celebratingitsleadershipfortheenvironmentwhichincludespurveyorofHydrotecttechnol-ogyparticipationintheGreenSquaredprogramTileTakeBackprogramandmore.ItaliantileproducerDelConcaUSAhadapresenceattheshowmeetingwithcustomersandpresstoannounceanewrobustpres-enceintheU.S.Thisisthenewstartofourpres-enceintheU.S.saidpresidentPaoloMularoni.WehavebeenexportingtotheU.S.for20yearsnowtheU.S.isamainmarket.DelConcaUSAisexpandingitsCrossvillesthemefortheyearisNaturallyCrossvillewhichcelebratesitscommitmenttosustainabilityandtheenvironment.AlsoshownisSpeakeasywood-plankporcelaintilelaunchedattheshow.DigitalPlustechnologycombinessiliconeverticalprintingwithdigitalprint-ingforexceptionalrealismchattermarksdistressingandgrainaddauthenticity.TISE201482TileLetterMarch2014 wetsawcontainmentsystemIveneverseenatoolthatenabledustoconfidentlybringourtilesawinsidenexttothejobandoutoftheelements.NowIhave...TheDryGuy.-DonKraftDonKraftofKraftMasonryTiledoesntthinkheshouldhavetowalkoutsideeverytimehemakesatilecut.Wecouldntagreemorewww.thedryguy.cominfothedryguy.com866-633-0619ORDERTODAYSaveyourselfstepstimeandincreaseproductivity.YoullloveworkingwiththeDryGuyWetsawContainmentSystemandyourcustomerswillloveyouforusingit presencetoprovidebetterdistribu-tionandreducedeliverytimes.Thecompanyisputtingthenaltouchesona30-million-sq.-ft.ayearcapacitynewtileplantbasedinLoudonTenn.TheplanthasagrandopeningonMarch26includingtoursforvisitors.Theplantwillfocusonmid-mar-kethighvolumelinespoisedtoexpandtolarger12x246x2418x18andevensmaller6x6formatsalongwithcomple-mentslikebullnosemosaicandmorettotiles.The100digitalplantwillproducethrough-colorporcelainandglazedporcelainswhichwillallowDelConcatobecreativeinstyleanddesignsaidJuanMolinageneralmanagerofsalesandmarketing.Thefactorywillemploystate-of-the-artmanu-facturingthatincorporatesenergy-efcientclosed-loopprocessesanddust-capturetechnologiesMolinaadded.NowaU.S.-producerDelConcaUSAhasjoinedtheTileCouncilofNorthAmericaandaimstocer-tifyitsproductsthroughtheGreenSquaredprogram.SettingMaterialsMAPEIrolledoutitsnewimagetoitsU.S.audience.TheWorldImagedrawingbyCarloStangadepictsanumberofprojectsworldwidethatuseMAPEIproductsandrepresentMAPEIsglobalinvolvementasabuildingcompanyinvolvedinallaspectsofbuildingtranscendinginstallation.Bostikalsohatchedanewmas-cotthegeckowhichcanwalkupultrawetsurfaceschosentosymbolizethesuperioradhe-AtDelConcaUSApresidentPaoloMularonir.andgeneralmanagerofsalesandmarketingJuanMolinaannouncetheconstructionofanewfactoryinLoudonTenn.toprovidefastservicetotheU.S.marketplace.MAPEIAmericaspresidentandCEOLuigiDiGesounveilsthecom-panysnewlogodrawnbyCarloStanga.TISE201484TileLetterMarch2014 siontechnologyincorporatedintocompanyproductssaidMikeJenkinsconsumerandconstruc-tionbusinessdirector.Thegeckologoincorporatesthenewcom-panytaglinesmartadhesives.Thegloballaunchwillseemorenewproductsrolledoutthaninthelastveyears.TECfromH.B.FullerConstructionProductsunveiledabooththatchangedhuesaccordingtothefourcolorsintheTEClogoredsurfacepreparationproductsbluemor-tarpurplegroutandgreenooradhesives.GrantHufnemarketmanagersaidtheboothreectedthenextlevelfromtheImagineAchievebrandingEverythingyoucanimagineyoucanachievewithTECproducts.Wewanttogetmoreconnectedwiththeenduserandactivelyengagedintrendsandforwardthinkinghesaid.ProSpecheldacustomerappre-ciationeventatMGMsfabulousFiammaTrattoriawherecustom-erswereabletomeetSeanSmithProSpecsnewdirectorofstrategicgrowthandMeredithMurchisonseniormarketingmanagerforProSpec.ACTCTICerticationtestingwasaliveandwellatTISETileExpoaseighttilecontractorsengagedintherigorousAdvancedCerticationsforTileInstallersACTevaluationontheshowoor.Applicantsaretestedforhands-onknowledgeoflarge-formattileinstallationandsubstratepreparationmembranesmortarmudoorsandshowerreceptors.ThegoalofACTcerti-cationistoprovidealevelofcon-sumercondencefortileinstalla-tionproceduresthatexceedANSIstandardsandTCNAguidelinesforoorandwall.ACTcertiedinstallersrepresentthepinnacleofperformanceinthetiletradeandmaintainalevelofexcel-lencesuperiortonon-ACTcerti-edinstallers.TheACTprogramwascreatedthroughthecombinedeffortsofsixleadingorganizationsinthetileindustrytheCeramicTISE201486TileLetterMarch2014 TileEducationFoundationCTEFtheInternationalMasonryInstituteIMItheInternationalUnionofBricklayersandAlliedCraftworkersIUBACtheNationalTileContractorsAssociationNTCAtheTileContractorsAssociationofAmericaTCAAandtheTileCouncilofNorthAmericaTCNA.FindusonFacebookwww.facebook.comJosephLundgrenConsultingTileLetterMarch201487 NTCABENEFITSBOXNTCAoffersahugerangeofben-etstomembersincludingnetwork-ingopportunitiesFleetTruckPricingthePartneringforSuccessvoucherprogramthatnowmakes1800vouchersavailabletonewandreturn-ingmemberstheNTCAMembershipDirectoryBidRxPrescriptionpro-gramPartnerShip.comfreightpro-gramNTCAContractorsSafetyProgrampropertyandliabilityinsur-anceprogramprofessionalwebpageandmuchmuchmore.NTCApromotesadvocatesforandsup-portsthetradeprovidingtrainingandeducationforaspiringandprac-ticingtilesetters.WhyisthisimportantThelettersbelowdetailjustafewreasonswhygrowingourtradewithnewbloodandequippingtradespeoplewiththeknowledgeandsupporttheyneedtoexcel.Visitwww.tile-assn.comandndoutmoreaboutNTCAtodayWherehavealltheyoungtilesettersgoneIrecentlyhadthepleasuretoattendtheSurfacesshowinLasVegas.WhilestandingattheCFICeramicInstallationTrainingCerticationareaIsawavarietyofmenandwomendoingthehands-oninstallationrequirementstoachievethecertication.Whatstruckmemostwastherelativelylowamountofyounginstallersatthatcerti-cation.IstartedinstallingtilewhenIwas13yearsold.Thatisnow43yearsago.Igotintotilefrommyneighborwhowasatilesetteraswellashisfather.Heaskedthekidsintheneighborhoodiftheywantedtolearnatrade.Iwastheonlytaker.Iwentthroughschoolandwasactu-allyacceptedtoPurduetobecomeamechanicalengineer.Ihadalltheadvancedmathandscienceclassesinhighschool.Buttherewassome-thingaboutsettingtilethatstruckachordwithmepersonally.IlovedtheideathatIwasabletochangethelandscapebysettingtile.Thistraderewardstheinstallerstoactu-allySEEadifferencewhenweleavethejobsite.Nooffensetothekidsgoingtocollegetobecomecomputergeekssotheycancre-atethenextvideogame.ButdontlookdownontheTRADESasany-NTCAoffersahugerangeofbenetsPhilGreen88TileLetterMarch2014 thingLESSthanarewardingcareer.Rememberwhoyoucallwhenyourtoiletdoesntush.Illbetyouaregladthenthatsomebodydecid-edtogetintothetrades.AstheoldertileguyshanguptheirtoolsletsbrainstormwayswecanbringmoreinterestintotheTRADESTILESPECIFICALLYtotheyounggeneration.Mostoftheartiststhatsettilehavetileintheirblood.IvehearditsaidFindajobyouloveandyoullneverworkadayinyourlifeIfthatstrueIhaventworkedforover40yearsPhilGreenEdgeStripKitsNTCAavitalresourceforourindustryMyfatherJoepresidentofCoronaMarbleandTilewastheonethatintroducedmetotheNTCAafewyearsagoandmadeitknownfromtheverybeginningthatitwasavitalresourcetoexpandingourbusinessandupholdingqualityinourindustry.At27yearsoldwithsixfullyearsundermybeltinstallingplusthesummerwinterbreaksIspentworkingthroughoutcollegeIampersonallythankfultohaveanorganizationliketheNTCAbehindmycompanytoassistinraisingthebarfortheworkwedo.Iregularlyrunintocustomerswhoareskepticsofmyabilitiesknowledgebecauseofmyagewhichtothemequatestolackofexperience.Itcanbeaheavyburdenonaninstallerdoingworkinsomebodyshouseandwhentheclientdoesnthaveconfdenceinthem.IfitwerentfortheNTCATileLettermyconfdenceandtechni-calknowledgeinwhatIdowouldnotbewhereitistoday.ForthatImverythankful.MikeCoronaCoronaMarbleTileWoodbineMDMikeCoronaCHISELSCALERSREMOVALANDDEMOLITIONMANUFACTUREDPROUDLYINTHEUSAEQUIPMENTDEVELOPMENTCOMPANYINC.1-800-638-3326edcoinc.comcontrxsystems.comINTRODUCINGTHENEWREDESIGNEDCONCRETEFLOORGRINDERSCALLORVISITOURWEBSITEFORMOREINFORMATIONCHISELSCALERSREMOVECHIPAWAYSCRAPEDEPOSITSErgonomicQuickChangeToolChuckAcceptsMultipleAccessoriesHeavyDutySteelandLightweightAluminumAvailable90TileLetterMarch2014 INDUSTRYNEWSWin175000ofmembershipopportunitiesandtravelincen-tivesatNTCAworkshopsAttendingaNTCAWorkshopYoumaybeabletoearnonefreeyearofNTCAmembership.Additionallyattendeeswillbeenteredtowinanall-expenses-paidtriptoanindustry-specifcevent.Anyattendeeatafree2014NTCATileStoneWorkshopiseligibletowinafreeone-yearmembershipstatedBartBettigaexecutivedirector.IftheyarealreadyamemberofNTCAandhavepaidtheir2014statementtheywillhavethe2015yearcred-itedtothem.Onewinnerwillbeannouncedattheendofeachworkshop.Thereisalotofexcite-mentgoingonwithinourindustrywethinkthisveryspecialfreemembershipprogramwilladdtothatexcitement.Additionallyticketswillbedis-tributedtoattendeesateachwork-shopforachancetobeenteredintoadrawingforeitheranall-expens-es-paidtriptoTotalSolutionsPlus2014whichisbeingheldinSanAntonioTexasOctober25-282014ortoanall-expenses-paidtriptoCoverings2015slatedtotakeplaceinOrlandoFloridaApril14-172015.Onenamewillbedrawnateachworkshopandenteredintothetravelcontest.ThefortunatewinneroftheTotalSolutionsPlusTripwillbedrawnattheendofAugust.TheluckywinnerforthetriptoCoverings2015willbeannouncedatTotalSolutionsPlus.Formoreinformationvisitwww.tile-assn.com.ProSpechiresSeanSmithSeanSmithhasjoinedProSpecasdirectorofstrategicgrowthresponsibleformarketingprod-uctmanage-mentandcurrentsalesteams.HewillalsofocusonProSpecbrandgrowththroughbusinessexpan-sionandstrategicpartnershipregionallyandnationally.SmithwillreporttoandworkcloselywithProSpecCOOPaulHenning.ThisisSmithsthirdOldcastlecompanyhavingservedasnation-alsalesdevelopmentmanagerwithOldcastleAPGandnationalsalesmanagerforAlliedBuildingProducts.HeledtheProSpecteamthroughaneight-monthOldcastleStrategicGrowthInitiativeforhighgrowthpotentialbusinessespriortomovingintohisnewposition.92TileLetterMarch2014 NothingtoThrowAwayNOWASTE.CapsDesignedtoLastInstallersCareer.StainlessSteelStrapWillNotBreakabovetheinstalledsurface.RubberAccessaryprotectsandholdsinstalledmaterialinalignedposion.ThinTile-Porcelain-OsetUngauged-SlabYouPickDesiredPlateandPerformance.SuperiorClampingAbility.MostValuableBestPerformingandMoreAordablethanyoumaythink.ForuseonWallsFloorsCeilingsandCounterTopswithmosthardsurfacematerials.www.mltsystem.comMLTSystemhasbecomeavaluabletoolinmyarsenal.TheMLTSystemisagreattoolforanycrasmanwhostrivesforthehighestlevelsofexcellence.MarkChristensenPhotosandcommentsabovesuppliedbyMarkChristensen-OwnerCrasmanTarkusTileInc.SaltLakeCityUtahTel.801-310-1516www.tarkusle.comQualiesforLacreteCustomandMapeiWarranteesSendusYOURphotosandcommentsforachancetobefeaturedinTileLeer.Tel.319-610-3038Fax319-524-1638INFOmltsystem.com INDUSTRYNEWSDACpresents17thAnnualDesignSchoolScholarshipForthepast17yearsDavidAllenCompanyDAChasaward-eda5000scholarshiptoagiftedandpromisingarchitecturalstu-dentattheNorthCarolinaStateUniversityCollegeofArchitecture.Thedeanofthecollegemakestheselectiontoeitheragraduateoranundergraduatestudent.MikeNortondirectorofContractProcurementpresentedthe2013awardtoJosephBurkettandEstridgeHatleywhohavebeenidentiedbythedesignschoolfacultyaspromisingleadersinarchitecture.DavidAllenCompanyhasalonghistoryofpromotingtheuseoftilemarbleandterrazzothroughitsrelationshipwithandsup-portofarchitecturalanddesignschools.WithofcesinRaleighN.C.WashingtonDCColumbiaS.C.BirminghamAla.andSouthFloridathecompanyiscelebratingits94thyearin2014.CersaieconfrmsBolognavenueuntil2017expandstoincludeothersectorsConndustriaCeramicaandBolognaFierehavesignedanagree-mentregardingthenextthreeedi-tionsofCersaietheInternationalExhibitionofCeramicTilesandBathroomFurnishings.Theagree-mentconrmstheBolognaexhi-bitioncentreastheshowsvenueandestablishesthedatesforthethreeyearperiod20152017whichtraditionallyisbetweentheendofSeptemberandtherstweekinOctober.Theagreementaimstopromotesynergiesandconsolidatetheinter-nationalpositionofCersaieandofitslongstandingBolognavenue.AspartofthenewagreementCersaiewillextenditsscopefrom2014onwardtoincludeothercat-egoriesofinteriorandexterioroorandwallcoveringmaterialssuchasmarblenaturalstoneandwood.The100769visitorswhoattend-edthevedaysoflastyearsshowincluded46535internationalvisi-torsfrom157differentcountries4.2morethanatCersaie2012.AccompaniedbyCollegeofDesignDeanMarvinMalechaMikeNortonDavidAllenCompanysDirectorofContractProcurementpresentsthe2013DavidAllenCompanyScholarshiptoarchitecturalstu-dentsJosephBurkettandEstridgeHatley.CersaietheInternationalExhibitionofCeramicTilesandBathroomFurnishings.94TileLetterMarch2014 NEWPRODUCTSThenextInternationalExhibitionofCeramicTilesandBathroomFurnishingswillbeheldfromSeptember22-262014.EmployeeHandbooktoolkitfreetomembersonMIAwebsiteTheMarbleInstituteofAmericaMIAhasaddeditspopularEmployeeHandbooktoolkittotheMembersAreaofitswebsitewww.marble-institute.com.TheEmployeeHandbooktoolkitisthethirdofsixtoolkitsfromtheMIAManagementToolkitseriesthathasbeenaddedtothewebsiteoverthepastseveralmonths.Theremainingthreewillbepostedinthenextsixmonths.TheManagementToolkitSeriesprovidescustomizabledoc-umentsthatassistbusinessown-ersinimprovingandstreamliningbusinessoperations.AnemployeehandbookisacrucialcommunicationtoolbetweenyouandyouremployeeshoweversmallercompaniesoftendontknowwheretobeginsaidHelenDistelhorstMIAHumanResourcesdirector.Awell-writtenhandbooksetsforthexpectationsforemployeesanddescribeswhattheycanexpectfromyourcom-pany.Thisguidewillassistyouincreatinganemployeehandbookforyourcompany.TheEmployeeHandbooktool-kitoffersacollectionofpolicyoptionsforthedevelopmentofanemployeehandbookaswellasguidanceonwritingstylecontenttoincludereviewconsiderationshowtointroducehandbookstoemployeeswhattoavoidandadvantagesofemployeehand-books.Therearealso106differentpoliciesincludingnewemployeeorientationsickleaveattendanceandmuchmore.Severaloptionsofeachpolicyareprovidedofferingavarietyoflanguagetottheneedsofindividualstonecompanies.Theformsareinwordformatandcanbemodiedtomeetyourcom-panysspecicneeds.CompanieswhodesiretoobtaintheEmployeeHandbookinaprint-edbinderformatmayorderitfromtheMIAbookstore.MIAmemberscanaccessthedocumentsbyclickingMembersLoginonthetoprightoftheMIAwebsite.OntheMemberspageclickCustomerSalesFormsToolkitunderDocumentsandPublications.NEWPRODUCTSThefollowingproductsareasamplingofthevastintroductionsondisplayatTISETileExpo.Visitcompanywebsitesforcompleteinformationoradditionalintroduc-tions.TILEANDSTONEPRODUCTSCrossvilleSpeakEasyporcelainwoodplankincomesinvecol-orsandthreesizeswithbullnose.DigitalPlustechnologycombinessiliconeverticalprintingwithdigi-96TileLetterMarch2014 Copyright2012AlphaProfessionalTools.Allrightsreserved.103BauerDriveOaklandNJ07436800-648-7229Fax800-286-0114www.alpha-tools.comDRYTILEKITVIRTUALLYDUST-FREESHAPINGANDPOLISHINGAPPLICATIONCOVERSMORETHANA4DISCCONVENIENTANDFASTCANALSOBEUSEDWETDRYTILEBULLNOSEKITFactoryQualityFinishWithouttheMess NEWPRODUCTStalprintingforexceptionalreal-ismauthentic-ityisincreasedwithchattermarksdistress-ingandgrain.ReclamationCrossvillesrstdigitalproducthasapopularsalvageaesthet-ic.Gardenisanexteriorproductthatscalibratedandinthreecol-orsandfoursizes.Sideviewglasscomesinfourmetallicmosaicswithanintrigu-ingbeveledlookwhichbeliesitssmoothevenn-ish.www.cross-villeinc.comDaltileSeasonWoodColorBodyporcelainplanksaremadeinItalyin612and24x48formatsrectied.ColorBodyAcaciaValleyoffersrichdeepcolorsinhand-scrapedtexturesdomesticallymadeinFlorenceAla.ImagicaColorBodyporcelaincombinestravertineandconcreteaestheticsin48planks-46and8aswellas12x24and24x24formats.HighglossmakesaresurgencewithMarbleFallsinfourcolorstargetedtotheAsianandHispanicmar-ket.MuskogeeOkla.-madePoradaglazedporcelaincomesinfourcolorswithextremeshadevariationsinthreesizes.ValorfromItalyisaColorBodyporcelainthatcombinesalimestoneaes-theticwithaconcretelookinfoursizesrec-tiedinthreecolorswithasubtleshimmer.Exquisitemixescrosscutandveincuttraver-tinelooksinapaletteforoorwalladornment.AvondaleglazedporcelainoorwallpackagemadeinMexicoisanattractivewalloorworkhorseinthreecol-orsthreeoorsizesa10x14wallformatand2x4mosaic.ModernDimensionsWaveaddsawavegraphicandrichglazeforanewlookinallcolors.www.daltile.comMediterraneadisplaysrenedeleganceinFlowporcelainprintedwithstate-of-the-artsix-headink-jettechnologythatrendersmarbleSpeakEasybyCrossvilleSeasonWoodbyDaltileReclamationCrossvillesfrstdigitally-printedporcelaintilewithasalvagelook.Imagicacombinestravertineandcon-creteinuences98TileLetterMarch2014 GloballyProvenConstructionSolutionswww.laticrete.coml1.800.243.4788SeeDataSheet230.99APDforcompletewarrantyinformation.2014LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.A-5494-0314Ready-to-tilewaterproofsurfaceCutseasilywithautilityknifelessmesseasiertoinstallAddsadditionalinsulationtotheassemblyHYDROBANBoardWarrantyLightweightdurableandavailableinmultiplethicknesses NEWPRODUCTSaestheticswithfreshnessanddeli-cacy.ThesurfacetextureexceedsthelateststandardsforDCOF.Availablein6x24and12x24sizesinCreambeigePearlwhiteandTusktaupecompletewithmosaicandbullnosetrim.www.mediterranea-usa.comEmsershowedModenaa6x36plankformatpetrifiedwoodinterpretationofwoodaestheticsaswellasParqueta20x20formatwithwoodpar-quetandnaturalstoneaestheticsineachtileeachinfvecolors.www.emser.comManningtonoffersWildernessin6x24plankwiththelookofrefnedoakinthreecolorsinclud-ingarealisticslip-resistanttexture.Trilogycombinesaestheticsfromagatelimestoneandmarbleintoalightairydigitally-printedlookwithlotsofmove-ment.Seascapebringsthelookofrusticwoodandmovementofmar-bletoporcelaintileinfourcolorsin13x136x24and12x24formatswithmosaiclinearbrickdecoandbullnose.www.mannington.comEleganzawithtilessourcedthroughfact-oriesinUSAItalySpainandChinalaunchedarangeoflooksfortheSurfacesshow.IncludedareVareseinkjetprintweatheredcementlookinfoursizeswith30patternsofcottodecoand24x24stencildeco.Essence24x48panelsofferfourcolorsandstonelooks.www.eleganzatile.comUnicornofferedOrigini6x40planksfromItalythatmixwoodandstoneeffectsItalianBetonagethatcombineswoodandconcreteaestheticsin12x24formatsPiera6x36plankfromIndonesiathathasatraditionalwoodlookandrectifedhigh-MediterraneaFlowModenabyEmserWildernessbyManningtonVaresebyEleganza100TileLetterMarch2014 yourneighborsarentthatLOUDWithSuperSAM125SuperSAM125SoundAbatementMembraneSuperSAM125isapremium125milself-adheringsounddeadeningsheetmembraneforuseover6or8concreteslabswithoutasoundratedceilingassembly.SuperSAM125meetsandexceedsaratingof50forSTCairbornesoundandIICimpactsoundwhilealsoprovidingcrackisolationupto38andwaterproongprotectionwhenusedunderstoneceramicorporcelaintileandwood.Scanformoreinformation800-633-4622www.nacproducts.com NEWPRODUCTSpolishOnice23x23tilefromSpain.www.unicorntiles.comNaturalStoneResourcesfeaturedthefantasticThinSlateonly1.5mmthin.Thisreallayerofstonehasaclearpolyurethanebackingandcanbeeasilycutwithscissors.Availablein12x24and24x48sheetsitbringsthelookofrealstonetooorsorwallsorevencolumnsorarchi-tecturalelementsthatfeaturecurvesorbends.Withclearbackingitalsocanbebacklitpresentingalumi-nouslookwhenilluminatedandasolidstonelookwhennot.www.natural-stoneresources.comIconStonesuppliesbeautifultravertinesixcolorsandmar-blethreecolorsfromTurkey.AfavoriteistheAutumnLeavestrav-ertineagoldenhighly-variegat-edstoneoftenusedforlobbiesandhotels.IconStonealsosup-pliesbordersmosaicsmoldingsandspecialpieceslikesplit-facestoneandbasketweavepatterns.www.iconstoneinc.comSETTINGMATERIALSMAPEIsShowerPerfectSystemsuse20recycledmaterialsin100recyclablefoammodulesthatfeaturelineardrainsthatareexpandableupto24andallowedge-to-edgeinstallation.PatentedPVCdrainsaredurablelightweightandeasy-to-install.FlexcolorCQready-to-usegroutisalow-odorpigment-encapsulatedeasy-to-applyformulathatcantstaintile.NewUltraplanExtremePierfromUnicornNaturalStoneResourcesThinSlatein1.5mmthinsheetsandbacklit.IconStoneAutumnLeavestravertinefromTurkey.MAPEIsSamBiondodemonstratestheeaseofuseofFlexcolorCQ.102TileLetterMarch2014 ELECTRICFLOORWARMINGSYSTEMOverthelast40yearsweveperfectedthemanufacturingofsafedependableandhigh-qualityfloorwarmingsystems.Itsastandardwesetforourselves.Andanameyoucantrust.ChooseconfidencevisitWarmTiles.com.DFTCABLESFlexiblefloorplansolutionSELF-ADHESIVEMATSPre-cabledeasytoinstallWARMTILESELITEUltra-thinlowprofilemat NEWPRODUCTSself-levelerislesssensitivetoheatandcoldforuseinextremeweath-erconditions.www.mapei.comJamesHardieBuildingProductsoffersProGridCementBoardforwallsandwetareasintheNortheastmarket.The3x5boardsfea-tureimprovedwaterresistancerecessedgridpatternlighterweightwithoutstandingcompressiveandflexur-alstrength.Easytosnaptheyprovidethreetimeslesswaterpenetration8lighterweightandtwicethetile-adhe-sionstrengthinamold-and-mildewresistantboardthatwontscratchporcelainorenamelsurfaces.www.james-hardie.comTileRedishoweditsNeolinethatofferanangledshowerbasetoturnthecornerofthebathroomintoadesignershowerstall.ItsavailablewithaWonderFallTrenchdrainwithatileddrainslotoraWonderDrainsquaredrainwithatileabletopaRediTrenchdrainthatoffersarangeoftileddesignergrateorbrushednickeldraintoporRediBasemodel.www.tileredi.comBostiksnewwater-basedTruColorRapdiCuregroutoffersultimatecoloraccuracywaterresistanceandcrack-and-stainprotectionwhileinstallinginhalfthetimeoftraditionalgroutswithnoneedforsealing.DimensionRapidCureGlass-FilledPre-MixedUrethaneGroutpatentedreectivewater-basedurethanegroutgivesunparalleleddepthandreectancetoinstal-lationsnowwithintermittentwaterexposureafteronlythreedaysofcure.Glass-Matepre-miumbright-whitepolymer-mod-ifedthinsetmortarhassuperiorbondstrengthdurabilitynon-sagpropertiesandworkabilityforset-tingindividualglasstilessheet-mountedglasstileandmosttypesoftileornaturalstoneinthin-setapplicationsovercement-basedormasonrysubstrates.TECdivisionofH.B.FullerConstructionProductslaunchedTechiColorPremix.Thiscommer-JamesHardieBuildingProductsProGridCementBoarddemon-stratedbyJamesHardiesJayTinen.TileRedisNeoshowerbasewithtileableWonderDrain.104TileLetterMarch2014 www.sgm.ccQualityTileSettingMaterialsVisitusinLasVegasNVApril29-May22014Booth5103 NEWPRODUCTScialgradegroutprovidesexceptionalcolorresis-tancehasepoxy-likeperformanceiseasytoinstallandcleanslikecementgrout.DesignFXisapre-mixedstain-proofgroutinbronzesilverandtranslucentcrystalandcanbefullysubmerged.Itresistsmoldandmildewandneverneedssealing.www.tecspecialty.comCustomBuildingProductsintro-ducedeightsuboorprepproductsinitsFlooringInstallationSystemslinedesignedforuseunderalltypesofsoftandhardoorcover-ingsincludingtileandstone.Indevelopmentforfouryearsthelineincludesself-levelingunder-laymentsprimersmoisturecon-trolandpatchingcompounds.InadditionCUSTOMisaddingRedGardbrandwaterproongtechnologytoitsfactory-madeshowercomponentsandacces-sories.TheRedGardShowerKitincludesashowerslopethatcanbetrimmeduptothreeinchesoneachsideandmaterialsneededtowaterproofandprepareashow-er.ThecompanysSpiderWebIIUncouplingMatincorporatesanewheat-weldedeecedesignthatsuppressescracksandcon-tributestoagreenerstandardforbuilding.www.custombuilding-products.comHPSNorthAmericaSchnoxoffersacompleteassortmentofproductsincludingprimerssuboorrepairproductsoorlevelingcom-poundsadhesivesandwaterproof-ingmaterialsforinstallingalltypesofoorcoverings.Schnoxself-levelerswithsyntheticgypsumgivegreaterqualitycontrolwithhighcompressiveandexuralstrengthlowornoVOCsnoshrinkageandupto50recycledcontentthatcontributestoLEEDcredits.USGdirectorRichWillettshowedthenewCustomShowerTrayProgramforUSGDurockBrandShowerSystemwithsixshapesthatcanbecustomizedtotexactdimensions.Madefromthree-pounddensityEPSthetraysareavailablein3-5days.USGDurockBrandUltraLightFoamTileBackerboardisstronglightweightwaterproofandvaporretardantdesignedfortubshowerandsteamroomsandaperfectcomplementtotheshowersystemorusedasbuildingpanelsandunderlayment.Withathermo-eecefacertheyoffereasyanddust-freecuttingwithautilityknifeandinstallwithoutwashers.AlsonewisTECsDesignFX106TileLetterMarch2014 DesignBenefitsSingleslopeallowsfortheuseoflargertilesforgreaterdesignflexibility.Contemporarystylingwithastandardselectionofsixdrainlengthsfrom24-60andfourbrushedstainlesssteelstrainerstyles.InstallerBenefitsSimpleinstallation.-Fastendraintothefloor.-Tieintheplumbing.-Attachmembranetoclampingmechanism.OwnerBenefitsMembraneclampingmechanismassuresawatertightsealwiththewaterproofingmembrane.One-piecePVCorABSconstructionwithnomanufacturedseamsensuresdependableperformanceforthelifeoftheoriginaltileinstallation.FreeStyleLinearDrainbeinginstalledwithNobleSealTSwaterproofingsheetmembrane. NEWPRODUCTStheDurockBrandNSTConcreteFinishingSystemthatutilizespro-prietaryproducttechnologytohelpcontractorsacceleratetheconstruc-tionprocessandimproveoverallprojectquality.NSTMarketingGroupheadedbyDwayneLewisofCharlotteN.C.willhandletechnicalsalesselectionanddevelopmentofcontractorsforUSGsNSTApprovedApplicatorprogramon-sitequalitycontrolandtechnicalassistanceaswellasarchitecturalsalesandspeci-cations.www.usg.comSchluterlaunchedDITRA-HEATwhichcombinesanuncouplingmembranewithchannelstoaccom-modateelec-tricwarm-ingcables.Thewaterproofmoisture-manag-ingDITRAuncouplingmembraneoffersanunlimitednumberofwaystocongureandpositionthewireforbesteffectineachinstallation.Noselflevelerisneededwiththissystemsimplyusethin-setmortartoencasethecableandsetthetile.www.schluter.comProSpecsProColorPlusGroutistherstofseveralnewgroutlinesplannedfortheProSpecProColorbrand.Offeredin20stain-resistantcolorsitincorpo-ratesRapidCureTechnologyforhighstrengthanddura-bilityandExpansionStabilizationTechnologyforimprovedcrackandshrinkresistanceininteriorandexteriorinstallations.Itaccommodatesfoottrafcinthreetofourhoursshowerusewithin24hoursandwaterimmersionwithinsevendays.www.prospec.comTOOLSTREATMENTSBellotasProCuttercomesin22lengthand28lengthdesignedandengineeredinSpainforpre-cisescoringcuttinganddurability.Cuttershaveanaluminumcastframeandsteelreinforcementsforastrongbasetwo-railsupportsol-id-chromeplatebarsforstrongandaccurateguideswithwideplace-mentfordurabilityandexibility.Thepatentedbreakingsystemfea-TraysintheCustomShowerTrayProgramforUSGDurockBrandShowerSystemworkbeauti-fullywithUSGDurockBrandUltraLightFoamTileBackerboardsforatrouble-freeshowerinstallation.SchlutersAndyAckerdemon-stratesthesim-plicityofroutingheatingcablethroughuncou-plingmembranewithSchluterDITRA-HEAT.108TileLetterMarch2014 GloballyProvenConstructionSolutionswww.laticrete.coml1.800.243.4788ApprovedforsteamshowersroomsAllowsforpolymer-modiedorunmodiedmortarusagePliableconstructionconformseasilytosubstrateThelatestwaterproongoptionintheHYDROBANfamilyWarrantyREPORT12292014LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.A-5495-0314SeeDataSheet230.99forcompletewarrantyinformation.Useasubstrateandapplicationappropriatethin-setmortartoinstallHYDROBANSheetHYDROBANSheetMembrane NEWPRODUCTSturesaleverthatcanbepositionedoneithertherightorleftside.Hardcaseincluded.www.bellota.comZenesisoffersZenesisBlack2bridgesawdesignedforsmoothercutslonglifeandreducedchipping.us.zenesistechnology.comAlphaProfesisonalToolssuppliestheSilencerIIIbridgesawbladeapprovedforDektonhigh-com-pressedporcelainmaterialstocreateprecisecutswith-outshatteringthematerial.Thewater-fedsystemcancreatebevelededges.AlphaalsooffersarangeofEcocutterswithsafetyguardandadustcollectionsystemtomin-imizedustincludingoffer-ingtheEcocutterasastandalonetoolfordrycuttingapplications.www.alpha-tools.comMiracleSealantshascreatedHazebGoneano-liquidgrout-hazeremover.Usingawashablemicrobermittandspecially-for-mulatedpowderupto1000sq.ft.ofgrouthazecanberubbedaway.www.miraclesealants.comBulletToolsintroducestheEZTileSystemofdurablepolymer-blendtraysthatadjusttot12x12tilefromanymanufacturer.Traysareconnectedandoat-edoveranexistinghardsurfaceooradheredwithspecialfast-dryingwaterproofEZAdhesive.Seamsaresecuredwithawater-proofstain-resistantEZGrout.www.bullettools.com.EddieCroakerdemonstratesHazebGonedrysystemgroutremoverfromMiracleSealants.110TileLetterMarch2014 MICHAELREISSTONEWORLDASSOCIATEPUBLISHEROnFridayFebruary72014long-timeeditorcolleagueandfriendMichaelReispassedawaysuddenlywhilevacationingwithclosefriendsinJamaica.RaisedinLittleFerryNJMichaelgraduatedfromthejournalismschoolatRutgersUniversityin1992.HestartedwithStoneWorldinMarchof1993.Heimmediatelyduginlearnedtheindustryandsoonbegantocoveritinhisuniquestylethathascometoshapethepubli-cationthroughoutthelasttwodecades.WhenStoneWorldbegantoshiftitsfocustothefabricationseg-mentoftheindustryandthefabricatorsthemselvesMichaelimmediatelysetouttomeetwithfabrica-torsfromaroundtheworldvisitingtheirshopsandattendingworkshopsandseminars.Hebecametheindustryexpertweallcametoknowandrelyuponforthelatestnewsfromourindustry.Namededitorin1995MichaelbecameafxtureattradeshowsaroundtheworldVeronaCarraraNurembergOrlandoVegasBrazilAtlantaandjustaboutanywhereelsetherewasastoneindustryeventtocover.ItwasMichaelsinitialideatostarttheStoneWorldFabricationWorkshopsandhisknowledgeandleadershipkeptthemgoing.In1997Michaelwasnamedassociatepublishertoreecttheevolutionofhisrolewhichextend-edbeyondtheeditorfunction.HewasStoneWorldsspokesmanbutInmemory112TileLetterMarch2014 MAKENOLITTLEPLANS.AIAConvention2014June2628ChicagoToregisteronlinevisitaia.orgconvention hewasalsotheindustrysferc-estadvocatemostvocalsupporterandinmanywaysaleaderofthisentireindustry.Michaelhasmoderatedcount-lessfabricatorforumsattradeshowsovertheyearsandhehasbeenownintospeakateventsallovertheglobe.Hewasincred-iblyproudtoreceiveTheStoneMasterMastrodellaPietraawardin2005ataceremonyinVeronaItalyoneofhisfavoritedestina-tionsintheworld.Michaelwasalsoespeciallyproudofanawardhereceivedin2001inMacaelSpainthePremiosComarcadelMarmolXVIIEdicion.HelaunchedseveralimportantproductsforStoneWorldinclud-ingthemagazineseNewsletterwhichisnowbi-weeklyandhemanagedseveralcustompublica-tionsincludinghisfavoriteproj-ecttheBuildingStoneMagazinepublishedwiththeBuildingStoneInstitute.TherewillbeamorecompletetributeworthyofhismemoryinafutureissueofStoneWorldandonthemagazineswebsitewww.stoneworld.combutthistrib-utefromthestaffofStoneWorldconveysalittleaboutMichaelasafriendandcolleagueoftheStoneWorldfamilyhttpwww.stoneworld.comarticles87883-michael-reis-tribute.Deepestsym-pathiesgoouttohisfamilyandlovedonesofwhichtherearemany.TOMHAMBROCKTJCONSTRUCTIONSERVICESThomasTomHambrockpassedawaysuddenlyonFeb.132014.TomwasborninRockvilleCentreN.Y.andlivedinManchesterTenn.HeispredeceasedbyhisparentsHenryJohnandJulieHambrockandbrotherH.JohnHambrock.Hammyashewasaffection-atelyknowninthetileindustrygraduatedfromDanMcCartyHighSchoolin1965.HeservedintheUSAFandwasaVietnamvet.TomwastheproudownerofTJKitchenandBathMakeoveroutofManchesterTenn.andwithhistrademarkcowboyhatwasafxtureinthetileindustryenthu-siasticallyparticipatinginconfer-encestradeshowsworkshopsandTomHambrock-Hammy-withwifeJeanetteat50sFiddlesafamily-ownedfamily-friendlymusicvenueinShelbyvilleTenn.114TileLetterMarch2014 SINCE1908WEVEMADEQUALITYTOOLSFORCONTRACTORSIN120COUNTRIESMAKETHAT121.DemoournewprofessionalmanualtilecuttersatCoverings.LasVegasApril29-May2Booth30878002342547 meetings.HehadbeenaJohnBridgeForummemberformanyyearsandviaJohnBridgeattend-edCoveringsfveyearsago.ThatswhenhelearnedaboutNTCAandwaspersuadedtojoin.OncehegotinvolvedhegainedmoreknowledgeandmorepersonalandprofessionalrelationshipsfromitTomsaidinarecentTileLetterarticle.IsteppeduptotheplateandvolunteeredtotakethemiddlestateofTennesseestatedirector-shipforNTCAfromChattanoogatoNashvilleCrossvilletotheTennesseeRiver.SincethenHammybecameclosepersonalfriendswithNTCAtrainerpresenterGeraldSloanandhasbeenonhandtosupportGeraldsTileStoneWorkshopswhentheywereinhisarea.RememberinghimNTCAsBartBettigasaidHewasalwaysfunandalwayscametoCoveringsandparticipatedinevents.AddedNTCAassistantexecutivedirectorJimOlsonHammywaseasilyrecognizablewithhishatandsmile.HegavealottosupportNTCAtravelingtoworkshopsCoveringsandTotalSolutionsPlus.HevolunteeredtobeaStateDirectorinTennesseeandwasalwaysavailabletohelpmantheNTCABoothatCoverings.Wewillmisshim.AnditwasjustatTotalSolutionsPluslastOctoberthathecameuptothisedi-torandintroducedhimselfincaseyoudidntrememberme.howcouldIforgetWehadspo-kenrecentlyforanarticleandhehadcheerfullytoldmehisstorybeinggenerouswithhistime.Itwasajoytotalkwithhimandshareafewmomentsamidstthebusyconference.Tomissurvivedbyhislovingwifeof13yearsJeanettesonThomasTJHambrockofNashvilleTenn.daughterAshleyAndySullivanofNashvilleTenn.sistersLaurieTomRiberofFt.PierceFla.andJuneAkeoofPuebloColo.sister-in-lawDeniseHambrockofBedfordTexasandthreegrand-children.MemorialcontributionsmaybemadetoTheAmericanHeartAssociationorTheAmericanDiabetesAssociation.Seemoreathttpwww.legacy.comobituariestcpalmobituary.aspxnthomas-hambrockpid169739990fhid14261sthash.PK85ynf3.dpufTomsupportingNTCAworkingtheboothwithNTCAsJimOlsonl.andBartBettigar.116TileLetterMarch2014 800.423.5243www.barwalt.comProvidingprofessionaltoolsforover35yearsWalterPytlewskiCEOOwnerBARWALTTOOLJackAbravanelOwnerContractorTILETECHNIQUESThefrstindustryapprovedHollowLeave-InSpacerReactslikearubberspacerwhichadjustson10andwillnotcompressfurther.ThesespacersarealsolongertohandletheradiuscornertilesbetterOurLeave-InSpacersstayinthejointandaregroutedoverforfasterandmoreaccurateinstallation.NowtheinstallercangroutadayearlierwhatatimesaverMakessensedoesntitIfyouhadusedourLeave-InSpacersyouwouldbelonggonebynowNowyoutellmeThisfoortooktoodarnlongtoinstall. AIA2014..................................................113ATRTileLevelingSystems......................................56-57AlphaProfessionalTools..........................................97ArdexAmericas...............................................23BOEBestofEverythingInc....................................13111BarwaltToolCompany..........................................117Bellota.....................................................115BenoJ.GundlachCompany.......................................12BostikInc.................................................48-49CeramicToolCompany..........................................16Coverings2014...............................................67CrossvilleInc.................................................51CustomBuildingProducts...............................insidefrontcoverCustomBuildingProducts.........................................65Dal-TileCorporation..............................................9EDCOInc....................................................90EGSEasyHeat...............................................103EZSeat.....................................................87EmserTile...................................................29FinPanInc................................................58-59InnovisCorporation.............................................17JosephLundgrenConsulting........................................87LackmondProductsInc........................................2777LATICRETEInternationalInc......................outsidefrontandbackcoversLATICRETEInternationalInc..............................258199109LATICRETESUPERCAP...........................................41MAPEI...............................................centerspreadMAPEI......................................................55MKDiamondProductsInc.........................................11MLTSystems..................................................93MerkreteSystems.....................................42-438991MiracleSealantsAbrasives.......................................3NACProductsInc.............................................101NobleCompany..............................................107OneidaAirSystems.............................................80PearlAbrasives................................................95ProSpec.....................................................47RegentStoneProducts...........................................31SGMInc...................................................105SawmasterDiamondToolsInc......................................85SchluterSystemsL.P..............................................69SlipGrip....................................................82TECHBFullerConstructionProducts...................120-insidebackcoverTECHBFullerConstructionProducts..................................73TI-ProBoard...................................................79TexRite......................................................15TheDryGuy.................................................83TileWareProductsLLC...........................................45UniversityofCeramicTileandStone..................................22wediCorp..................................................119ADVERTISERSINDEX118TileLetterMarch2014 MyguysuseonlywediShowerSystemsBryanBaeumlerhostofLeaveittoBryanandHouseofBryanasseenonHGTVandDIY-Network.Youcanalsondwediproductsspecsonarcat.com.JoinUsonFacebook.com877-933-WEDI9334www.wedicorp.com100waterproofandnaturalprotectionagainstmoldInnovation.System.Quality.EasyandsafemodularinstallationFastestInstallationofcustomtiledshowersMultiplecustomizableproductssizesReadytotileuponinstallationAnysizeortypetilestoneInstallationadvantagessavetimemoneyCertiedsystemperformancewithmanufacturerwarranty TrustTECforIntricateInstallationsSatisfyaCreativeAppetite.Imaginecreatinganediningexperiencethatcapturestheessenceofanunderwatercavernusingashimmeringarrayofcolorfultiles.Toachievethisaquaticvisioneventhemortarandgroutproveessential.ThatswhytheprojectteamturnedtoTEC.WithanirresistiblepaletteofdesignergroutcolorsandadvancedtilesettingmaterialsTECproductsdelivertheultimateincreativeexibility.WhendetailsmattermosttrustTEC.Visittecspecialty.comtolearnmore. Copyright2013H.B.FullerConstructionProductsInc.TECisatrademarkofH.B.FullerConstructionProductsInc.CobaCocinaRestaurantLexingtonKYContractorMayContractingLexingtonKY GloballyProvenConstructionSolutionsRatedNumberOneByContractorsBasedonthe2013TileandStoneInstallationContractorMarketStudyThankyouforchoosingLATICRETE.Committedtoyousince1956.www.laticrete.coml1.800.243.47882014LATICRETEInternationalInc.Alltrademarksshownaretheintellectualpropertiesoftheirrespectiveowners.A-5498-0314BestOverallBrandNameReputationBestOverallProductPerformanceBreadthofProductLineProductAvailabilityProductWarrantyTrainingTipsCustomerServiceTechnicalSupportSalesRepresentationSupportWebsiteContentInformation