Emser Tile’s new Plurify™ is a collection where character reigns and no two pieces are ever exactly alike—a celebration of the “perfectly imperfect” design philosophy, which honors the beauty of individuality and the charm of artisanal craftsmanship.
With 12 rich colors and 10 versatile shapes, this collection offers endless possibilities for creative expression. Color variation and shade differences—even within the same SKU—are not only expected, they’re celebrated within Plurify. These subtle shifts in tone and texture are what give the collection its soul.
You may notice small pinholes or glaze pimples—these aren’t flaws but a natural result of hand-applied glazing. Unlike machine-made tiles, this collection embraces an organic, tactile look that adds warmth and authenticity to any space.
About Emser Tile
Established in 1968, Emser Tile is a fashion leader in glazed ceramic and porcelain tile, glass, metal, and natural stone products. Headquartered in Los Angeles, it has over 78 locations and factory alliances in over 20 countries and offers products designed for both residential and commercial projects. Emser’s nationwide locations plus four, state-of-the-art distribution centers and over 3 million square feet of warehousing space, combine national presence with local service, allowing the company to quickly respond to changing trends and technology.
