ASCER—the Spanish Ceramic Tile Manufacturers’ Association—along with the companies of the Spanish ceramic tile sector, has launched the “Time of Spain” project. The new initiative will group several promotional actions at the industry and company level between February and March under the Tile of Spain seal.
The umbrella initiative’s objective is to reinforce and increase the visibility of the international promotion of the sector around key dates for the industry. “Time of Spain” seeks to consolidate the last days of February and first days of March in the calendars of distributors, architects, interior designers, and journalists as the key dates to know the new releases of the Spanish ceramic tiles sector.
The project will feature different promotional tools, such as a specific website with information on each company, with filters and activity schedules, as well as a communication and broadcast campaign on social media.
This framework will also be the background for the celebration of events like the international Tile of Spain press conference, the Tile of Spain Awards ceremony, and the presentation of ceramic trends and the new releases of the companies.
In the context of “Time of Spain,” there will also be several visits organized to Castellón: an international press visit, and two distribution visits—one from the U.S. the last week of February and another from the UK the first week of March.
ASCER/Tile of Spain wants “Time of Spain” to be a flexible and ever-evolving framework, able to incorporate sectorial trade fairs as well as other promotional activities at the companies’ showrooms and headquarters, strengthening a coordinated promotional strategy and adapted to the new dynamics of the market.
About ASCER
ASCER (the Spanish Association of Wall and Floor Tile Manufacturers) represents and upholds the interests of member companies in dealings with institutions and different groups. Founded in 1977, the association represents over 100 ceramic tile manufacturers, which account for about 95% of the country’s tile production. This makes ASCER one of the associations with the biggest sectoral coverage in Spain. Tile of Spain is the umbrella brand.
