WOW Design’s new Terre collection offers a material-driven interpretation of ceramic cladding. Inspired by the formation of geological strata, the collection develops through a layering process in which each piece introduces subtle variation, creating surfaces defined by accumulation, blending, and transformation—almost like sedimentation over time.
In Terre, ceramics connect to the Earth and to a sense of rootedness tied to place. The character of the collection is defined by an essential duality. On one hand, clay-based surfaces with a matte finish and slightly irregular tactility evoke ceramic tradition. On the other, glazed finishes introduce shine and reflection, inspired by the mineral dimension, generating points of light that activate the surface.
This tension between matter and light allows ceramics to be approached from an architectural perspective, wherein contrast becomes a design tool. The collection also introduces mixing as a design strategy: the combination of finishes, tones, and proportions creates visual rhythms that evolve with light, enabling the construction of dynamic, non-uniform surfaces that are deliberately open to variation. In Terre, each composition is unique.
The collection is available in two formats—a rectangular 7cm x 28cm tile and a square 11.6cm x 11.6cm tile—allowing for different compositional approaches. The rectangular format introduces directionality and rhythm, while the square format provides balance and compactness. Their combination expands possibilities for both floor and wall applications.
The color palette is built around earthy tones—wheat, sienna, and umber—combined with mineral accents such as turquoise, pale blue, and smoke. Terre proposes a design approach based on mixing: open, non-uniform surfaces that evolve like a living system, where each composition is unique.
About WOW Design
WOW is a signature ceramic editor specialized in the design and development of unique pieces customized to suit the needs of architects and interior designers, which makes it unique at an international level. Present in more than 90 countries and with 25 years of experience in prescriptive ceramics, the Spanish company currently records a turnover of around €65 million and provides stable employment to 300 people in its local environment. Its main markets are the United States and European Union countries, with the aim of continuing to grow in these regions through the prescriber channel, offering small-scale ceramic products with high added value.
