Portobello America announces the official launch of Apalaches, a sophisticated porcelain collection inspired by the geological formations and organic character of Appalachian soapstone. Designed for seamless use across residential and commercial applications, Apalaches translates the raw power of nature into a refined architectural language. Its stratified surface balances the emotional authenticity and depth of natural stone with the specification-ready precision of porcelain.
“Apalaches is fundamentally about the relationship between material, light, and space,” said Veronica Gripp, Brand Manager at Portobello America. “We translated geological depth into a sophisticated porcelain system where scale, texture, and relief give designers the freedom to compose surfaces with intention. The collection is designed to feel quiet yet dimensional—allowing light and shadow to reveal the material and create spaces that feel both grounded and contemporary.”
To support continuity across complex architectural designs, the collection provides designers with a comprehensive system of field tiles, dimensional reliefs, and coordinating elements that maintain a cohesive visual language.
Collection highlights
- Sophisticated palette: Available in three subtle, balanced tones—Off White, Nude, and Rocha.
- Versatile finishes: Natural and Exterior finishes allow the collection to move seamlessly from interior environments to outdoor applications.
- Expansive formats: Offered in large architectural sizes (48″ x 106″ and 48″ x 48″) as well as standard formats (24″ x 48″, 24″ x 24″, and 12″ x 24″).
- Tactile reliefs & mosaics: A 24″ x 48″ Intaglio 3D Relief and a 12″ x 12″ mosaic (featuring 2″ x 2″ pieces) act as integral design tools, manipulating grazing light and shadow to add movement to walls and floors.
- Connective details: A 3″ x 12″ linear tile, coordinating bullnose and cove base provide elegant solutions for architectural transitions, borders, and feature moments.
As part of Portobello America’s continued exploration of design-led surfaces, Apalaches gives designers a new way to interpret natural materiality through scale, texture, relief, and light.
About Portobello America
Portobello America is a design-driven surface brand and subsidiary of the Brazil-based Portobello Group. Informed by global research and developed through a North American lens, the brand translates trend insights into comprehensive porcelain systems shaped for contemporary architecture and real project needs. Manufactured in the USA at a Green Squared-certified facility in Baxter, Tenn., Portobello America’s portfolio pairs design leadership with operational confidence: ready-to-ship inventory, reliable supply, accelerated delivery, and production aligned with U.S. construction standards. Supported by a distribution hub in Pompano, Fla., and a living design lab in the Miami Design District that keeps the brand closely connected to the specification community, Portobello America provides complete solutions for indoor, outdoor, wet, and dry applications to expand architectural freedom.
