Island Stone recently welcomed industry legend Feras Irikat as its new Vice President of Brand Strategy & Design. A true leader in the design industry, Feras brings over two decades of experience at the intersection of innovation, storytelling, and brand evolution.
Many in the design world know Feras from his impactful work at Lunada Bay Tile. Now, he’s bringing his creative vision and design-forward thinking to Island Stone. Feras is helping the company connect more deeply with designers, clients, dealers, while transforming client spaces.
“This isn’t just about making things look good,” says Feras. “It’s about creating a brand that feels intentional—one that reflects the creativity of the people who design with our materials and the soul of the spaces they shape.”
As VP, Brand Strategy & Design, Feras will lead the full scope of Island Stone’s brand expression. This includes visual identity and product storytelling to digital experience and customer engagement. He will also shape the creative direction of Island Stone’s upcoming collections, infusing them with authenticity, craftsmanship, and modern elegance.
Island Stone CEO Jeff Nibler remarked, “Feras brings a rare blend of creative leadership and heartfelt vision. He understands not just where design is going, but how it feels to those who live and create with it. We couldn’t be more excited for what’s ahead.”
Looking Ahead
Feras’s arrival marks the beginning of a bold, creative era for Island Stone—one that honors the company’s heritage while re-imagining the future of tile design.
Stay tuned for inspiring new launches, a reinvigorated brand voice, and more meaningful ways to engage with Island Stone’s design community.
