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Portobello America initiates production at its new US factory

Globally recognized for its design and innovation practices throughout the coverings market, Portobello Grupo has officially kicked-off production activities at its business unit Portobello America’s recently built plant, located in Baxter, Tennessee, on July 21st. 

Aiming to offer value in the fast-growing, appealing North American market, while diversifying its business, the Group has established its first factory outside of Brazil. “The ceramic market in the United States is one of the largest and most attractive in the world… and is essential to our international expansion strategy. This is a striking moment for the Group, which has been active, initially only in distribution, in the North American territory since 1991. With Portobello America’s new factory, we now have three production units: two in Brazil and one overseas,” declares Cesar Gomes Junior, Portobello Grupo’s Chairman. 

According to Portobello America’s CEO, Luiz Felipe Brito, the new plant enables the brand to provide more innovative, design-driven products with better service levels and high competitiveness, always aligned with the local consumer profile. Portobello Grupo’s CEO, John Suzuki, estimates the new factory is expected to generate additional revenue of approximately USD 150 million for the group, while also strengthening it as a global enterprise. 

Portobello America has already generated over 200 local jobs and will be a growth- driving force for the Group. The new facility, equipped with cutting-edge technology and machinery, covers an area of 986,000 square feet on a 95-acre site in Tennessee, considered a national hub for ceramic tile manufacturing. In its initial phase, the new plant has an annual production capacity of 38 million square feet. 


About Portobello America
Portobello America, a Portobello Group company, designs, produces, and provides complete and competitively priced hard surface solutions focused on the U.S. market. Our belief is that design can transform the way people feel by shaping the environments in which we live. This idea is the essence of Portobello America. Our business model is an integrated one. With expertise in retail and logistics, as well as being founded on design and innovation, our company is uniquely positioned to provide comprehensive support to our partners. To learn more, visit www.portobelloamerica.com.

About Portobello Group
Portobello Group or PBG S.A. is a publicly traded company, part of the Novo Mercado Bovespa since 2008, and was incorporated on December 22, 1977. It started its production activities in 1979 and has since been a company that has always been oriented towards “new ideas.” This concept was born with the goal of transforming the life of the city and region of Tijucas and bringing creative design to the greatest number of people.

Today, Portobello is one of the largest ceramic tile manufacturers in the world, and the company believes that their vision of an agile, integrated and market-driven business model is the right strategy to follow to continue its success. The company possesses unparalleled design competence, and their innovative products transform people’s lives by creating unique environments in the home, commercial and industrial settings. The Company operates globally but is always aware that the design must reflect the context of the location where its units are purchased. Their culture, strategy, and management focus on enabling the creation and distribution of that design. They generate value for all buyers, through an integrated business model while maintaining operational efficiencies that drive substantial profit margins.

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