2025 marked an all-time-high performance of the Brazilian natural stone industry, which reached US$1.48 billion in exports, an increase of 17.5% in revenue compared to 2024. Surpassing the previous record, registered in 2021, this establishes a new level for the national industry, according to data provided by the Brazilian Natural Stone Association (Centrorochas).
The joint work with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), carrying out the sectoral international promotion project It’s Natural – Brazilian Natural Stone, has been consistently contributing to ongoing initiatives in business intelligence, image promotion, relationships with buyers, and the opening of channels in high-consumption markets.
In conjunction with revenue, the volume of exports also grew. In 2025, foreign sales totaled 2.11 million metric tons, an increase of 2.9% compared to the previous year. The result reaffirms a consistent upward trend for the appreciation of Brazilian natural stones—illustrated by the increase in the average export price, 14.2% higher than the one registered in 2024.
“The figures are impressive, especially considering they were achieved during a challenging year, marked by the tariff hike, which caused significant decreases in exports of granite, marble, and slate,” said Tales Machado, President of Centrorochas. “If the sales performance of these materials had remained the same as the first half of the year, the industry could have reached revenues close to US$1.6 billion in 2025.”
His assessment takes into account the decrease of 8.7% in the volume of granite exported in 2025 and the reduction of 7.5% in marble sales during the same period.
“For companies focused exclusively on marble and granite extraction, the year was marked by a downturn,” he noted. “This development, however, ended up being offset by the growth of other materials, such as quartzites, whose performance was quite positive and helped sustain the overall result of the industry, surprising us with this historical record.”
United States, China, and Italy lead purchases
The United States was still the main destination for Brazilian natural stones in 2025, accounting for 53.6% of exports, with revenues of US$795 million (+11.8%). Other top destinations include China, with a share of 17.5% (US$260.1 million; +19.0%), and Italy, which reached US$117.7 million (+ 42.2%).
Mexico, the United Kingdom, and Spain round out the ranking of the six main markets, all of which performed positively, reaffirming the geographical diversification and expansion of the industry’s presence in strategic markets.
Tariffs lead to a surprising shift
Nationally, Espírito Santo, Minas Gerais, and Ceará made the greatest contribution to Brazilian natural stone exports in 2025. The first state maintained a big lead, accounting for 78.5% of the country’s exports and registering a growth of 12.2% in value, cementing its position as the main national export hub. The share of Minas Gerais was 9.1%, while Ceará, with a share of 7.4%, achieved the fastest growth among the main exporting states, with an increase of 141.3%.
The advance of the latter is directly associated with its position as an important producer of quartzites—a material whose demand increased after the tariff hike, as it falls under the code included in the list of exceptions to additional tariffs, raising the state’s share in the national scenario.
About Centrorochas
The Brazilian Natural Stone Association (Centrorochas) is actively involved in all national efforts to increase the competitiveness of the ornamental stone sector. The organization provides direct support for Brazilian companies’ international presence, combining commercial and operational actions to foster the development and growth of the industry.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its goals, ApexBrasil carries out a variety of commercial promotion initiatives aimed at boosting exports and enhancing Brazil’s global image, such as trade missions, business matchmaking, support for Brazilian companies at major international trade shows, and inbound buyer and influencer visits. The agency also coordinates with public and private stakeholders to attract foreign direct investment to Brazil, focusing on sectors that are strategic to enhancing the country’s business competitiveness.
Companies interested in joining the It’s Natural – Brazilian Natural Stone export promotion program can register for free at https://tinyurl.com/bp7mv3cv.
