At Cersaie 2025, Italgraniti unveiled Going Mega, the exhibition space designed by architects and art directors Andrea Parisio and Giuseppe Pezzano. An immersive journey where large slabs turned into true architectural backdrops, revealing surfaces as a creative language and a tool for design.
The exhibition also hosted Italgraniti Boutique Hotel, an exclusive concept combining elegance and innovation. The spaces – reception, hotel lobby, guest room, and bathroom – clad with the Marble Touch collection, the new colors from the I Cementi collection, and the new Natural collection, showcased the versatility and expressive power of large-format slabs, capable of transforming the space into a refined experience perfectly aligned with the latest design trends.
The large slabs, true architectural protagonists, were arranged as scenic backdrops that defined the volumes of the stand and guided visitors through an immersive path. An evocative experience that, through ever-changing perspectives, revealed the surface as a creative language and design opportunity, becoming a place of encounter and inspiration
Italgraniti Going Mega also carries symbolic and strategic value: it represents the brand’s ability to innovate in design and exhibition experience, and it is directly connected to the investment in the New Production Plant in San Martino in Rio, dedicated to the production of large slabs. With this step, Italgraniti has inaugurated a new phase in its history, strengthening its commitment to innovation and technological research.
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