New sites deliver fast, intuitive and smart solutions for customers
LOS ANGELES, CA (NOVEMBER 6, 2025) – Emser Tile, leading designer and marketer of the world’s finest tile and natural stone, has announced the relaunch of its website, Emser.com, as well as the launch of the new luxury brand website, EbyEmser.com, marking an important step in the company’s broader digital transformation.
Both sites, designed for different audiences, including homeowners and trade professionals, create dedicated experiences through an intuitive platform. For contractors, designers, architects and builders, these new sites seamlessly integrate with Emser’s B2B portal (Emser Online), which was launched in July 2025.
“Strengthening our digital foundation and execution ensures that Emser continues to set the standard for leadership in our industry,” said Jim Parello, Executive Vice President at Emser Tile. “Proper digital infrastructure is essential to managing data. Now with everything tied into our enterprise resource management system, we can offer customers reliable, realtime tools that make doing business easier. It’s a massive upgrade that positions us for what’s ahead.”
This website emphasizes relaunch functionality, content, data accuracy and ease of use. For homeowners, the sites deliver a cleaner interface, enhanced visuals and improved product data. A major leap forward is in sample ordering, which has been expanded to include thousands of products in real-time, with live-updated options.
“Emser has invested in the most advanced, state-of-the-art digital platform to transform customer experience,” said Ann Yoen, Chief Information Officer at Emser Tile. “From customers placing and tracking orders, to homeowners exploring tile options for the first time, we’ve designed the experience to be intuitive and personalized.”
The most notable upgrade is the fully integrated New Emser Online, giving trade partners 24/7 access to product catalogs, real-time pricing and inventory, online ordering, shipment tracking, secure payments and future exclusive promotions.
Parello added that the website relaunch is just the beginning. “Looking ahead, we’re prepared to pursue more advanced capabilities including in-home and in-office consultation, market driven personalization and AI-driven enhancements. In short, we’re setting ourselves up to compete with the best in digital, across industries.”
For additional information on any Emser program or product, please contact Amy Keller [email protected].
About Emser Tile:
Emser Tile is the largest privately held designer and marketer of tile and natural stone products in the United States. Our principal offering includes an extensive line of ceramic, porcelain, natural stone and decorative products to service the design and product needs of our customers. Our products are distributed nationally through a company-owned network of local sales and service locations. The company’s products are used extensively in new home construction, remodel applications as well as commercial projects including multi-family housing, hospitality, shopping centers, office buildings and educational facilities. For more information, please visit www.emser.com for more information, and join us on Facebook, Instagram, LinkedIn and Pinterest.
About E by Emser Tile™
As a distinguished brand under the Emser Tile family, E by Emser Tile™ carries forward a legacy of over 55 years of excellence, combining thoughtful curation with contemporary innovation. The brand was born out of a desire to offer customers an unparalleled opportunity to create spaces that are as unique as their vision. Combining timeless elegance with cutting-edge craftsmanship, E by Emser Tile™ redefines luxury interiors by blending innovation with tradition. For more information, please visit www.ebyemser.com for more information, and join us on Instagram. ###
Lesley Goddin has been writing and journaling since her first diary at age 11. Her journey has taken her through a career in publishing and publicity, landing her the editor position of TileLetter and its special publications in 2006. Her goal is to educate, inspire, recognize and encourage those in the tile industry -- especially the tile and stone contractor.
