There are lots of good reasons to join NTCA—the education, the training, the camaraderie and community of fellow installers, contractors and artisans, recognition for outstanding projects, the opportunity to serve something bigger than yourself and support the next generation in the trade, the mentorship and wisdom. I could go on.
Another great reason to join NTCA is the Partnering for Success program. You know, the voucher program, through which manufacturers reward NTCA members with discounts or free materials. This longstanding program by NTCA can be a support for your training, boosting your ability to stock up on materials you use every day for free or at a discount, while also providing the chance to try something new that you may have learned about during a training program.
Supported by manufacturers
Why do manufacturers do this? Why do they believe so much in NTCA?
Paul Luccia of Built With Foam said, “Having been a contractor member of the NTCA for many, many years, the primary reason for membership was tapping into the vast knowledge bank that is the NTCA. Redeeming the vouchers was a nice plus, but always a bit of a chore to figure out which ones to select and how to redeem them.
“Now that I am a manufacturer, I get to see the other side of the program and get to use my contractor experience to greatly ease the redemption process to benefit the installers,” he added. “It’s an honor and a privilege to participate in the voucher program as a way to give back to the community of installers that helped me in my journey.”
Luccia offers a simple redemption method: post a photo of the voucher with your face or a project on social media and tag “Built With Foam” to receive a free shim kit!
Scott Maslowski, Executive Vice President of SSC Sales and Operations for Dal-Tile, noted, “The labor shortage remains the single greatest headwind facing our trade. Dal-Tile is committed to being a leader in attracting, developing, and retaining skilled installers, which is essential for the long-term health of our industry—and NTCA plays a crucial role in addressing that challenge. Supporting the Partnering for Success program is rooted in a simple belief: when we invest in the trade, we strengthen the entire industry.”
QEP’s Leslie Del Pozo values the enthusiasm and contributions of NTCA members. “The passion and pride that NTCA members bring to the flooring industry is invaluable,” she said. “Being part of the NTCA Partnering for Success program is QEP’s way of saying, ‘We see you and appreciate you.’ NTCA is a true partner with its partners, and they work hard to make training and education easily accessible to members. I don’t think you could ask anything more from an association!”
Voucher benefit for existing members: 11.5 times your annual dues
Over the years, the annual dollar savings amount for vouchers per member has grown from the low hundreds to $7,500+ in 2025.
For 2026, the Partnering for Success program is offering more than a whopping $8,000 in vouchers for ALL members. That’s a great return—almost 11.5 times your annual membership dues.
This is even more significant in 2026, amidst a tight economy. Every opportunity to be smart with your financial resources is a good move.
“Not only does using the vouchers cover your membership fee, but discounts and free materials mean you can make more money on the job and increase the bottom line of your business,” said NTCA Assistant Executive Director Jim Olson.
Redeeming your vouchers
Lucas Hendrickson of Northwest Artisan Tile Company in Auburn, Wash., is a longtime NTCA member who redeems vouchers each year, starting with mortar, membrane and mail-in vouchers. He also immediately redeems vouchers for materials he stocks.
“I have found cool products and used new products that I enjoyed that I wouldn’t have normally tried, so that’s good as well,” he said.
NTCA strives to make the vouchers as simple as possible to collect, but sometimes a contractor may run into a glitch. (Contact NTCA at 601-939-2071 immediately if that happens. We’ve got you!) But Hendrickson points out that even if there’s unexpected red tape, a miscommunication with a vendor, or a local supplier that may not stock a particular product, it is still worth his while.
“I definitely get my money’s worth and then some, so it’s a no-brainer just for the vouchers,” he said.
Ashley Singer of Tile Jawn in Phoenixville, Pa., became an NTCA member in March 2025.
“I don’t have the space or capacity for bulk inventory year-round, so the vouchers help the small guys like me offset my costs a bit,” she said. “My go-to vouchers are for the setting materials and tools, because those are predictable supplies and materials that I know I’ll need throughout the year. But I also love trying new tools and equipment that help make our jobs just a little less strenuous.”
Singer mails in a lot of her vouchers. “Just a week or two later the products are at my doorstep!” she said. “That’s really convenient! Vouchers that can’t be emailed in are redeemed at my local distributors. It’s relatively painless—just requires some planning ahead!”
A recent run resulted in this stash:
- 20 bags of thinset from various brands, including favorite brands (ARDEX X5 and CUSTOM ProLite) and new TotalFlex thinset from TEC.
- 4.5” DNA angle grinder blade from Montolit, available from Gundlach.
- Schluter DITRA.
- Blanke Permat
- Built With Foam shims.
- Python Gloves from RTC.
- Tile from Daltile and American Olean.
- A gift card for TileTools.com.
If you are an NTCA member, don’t leave money on the table by neglecting to redeem your vouchers. NTCA—and its supporting manufacturers—believe in you and are pulling for your business to succeed. Take them up on their voucher offers and stockpile materials you use every day or take this opportunity to try something new for 2026!
Lesley Goddin has been writing and journaling since her first diary at age 11. Her journey has taken her through a career in publishing and publicity, landing her the editor position of TileLetter and its special publications in 2006. Her goal is to educate, inspire, recognize and encourage those in the tile industry -- especially the tile and stone contractor.
