AHF Products announces the launch of Crossville® Cleve™, a carbon neutral porcelain tile collection that captures the character of quartzite while delivering the performance, beauty, and durability required for today’s built environments.
“Interest in natural stone aesthetics continues to rise as consumers seek authenticity, tactility, and biophilic materials,” said Terri Marion, Product Manager.
Quartzite’s layered veining, crystalline sparkle, and natural striation serve as the foundation for Cleve’s visuals. Cleve embraces the expressive movement of natural stone with a V4 variation rating, offering wide tonal shifts and veining. This intentional variation aligns with current design trends favoring authenticity and surfaces that feel organic, dimensional, and naturally imperfect.
Cleve is offered in four versatile colorways, each designed to support a broad range of aesthetics. “Each colorway is grounded in nature, but neutral enough to work across a wide range of design styles,” Marion noted. These hues reflect the broader shift toward nature inspired palettes, grounded neutrals, warm mineral tones, and restorative midtones suited for contemporary, transitional, and biophilic interiors.
FeatherSoft™: rethinking feel and performance
Cleve features Crossville’s proprietary FeatherSoft™ finish, an advanced surface innovation that redefines how tile feels underfoot. Exceptionally smooth and silky to the touch, FeatherSoft delivers a soft, modern aesthetic while meeting DCOF (Dynamic Coefficient of Friction) recommendations for interior floor applications.
Engineered through an innovative manufacturing process rather than a surface coating, FeatherSoft maintains visual refinement and tactile comfort without compromising performance. The result is a surface that feels inviting, grounded, and thoughtfully designed for spaces where comfort and visuals matter equally.
“FeatherSoft elevates the quartzite aesthetic by adding a tactile connection that enhances both visual beauty and physical experience,” said Scott Jones, Director of Product Development. “It is a smooth matte finish that pairs soft reflectivity with underfoot comfort and enduring performance.”
Cleve offers a complete installation solution with:
- Three versatile field tile sizes
- Two mosaics, including Crossville’s first ever modern hexagonal mosaic
- A full trim package
The 2” x 4” stacked mosaic reinforces the linear quartzite movement and provides a familiar, flexible option for shower floors, backsplashes, and smaller applications.
The new modern hex adds a distinct architectural note to the collection.
“The mod hex introduces a subtle rhythm that complements Cleve’s soft, organic movement without competing with it,” Marion explained. “It feels contemporary but not trendy, rooted in natural geometry yet tailored to modern spaces. In this format, the stone visual becomes more sculptural, breaking into smaller planes that add dimension without visual noise.”
Carbon neutral and made in Crossville, Tenn.
Cleve is part of Crossville’s newest carbon neutral porcelain tile collections, representing a significant step toward the company’s short-term goal of reducing its tile carbon footprint by 30%. Cleve is responsibly made in the United States and supports whole-building lifecycle assessment (LCA) pathways recognized by leading green building certification systems.
“Cleve joins Argent 2.0™ and 2.5, Beljn™, Civilization™, Native Metal™, and Portland Cliff™ in helping our customers meet evolving sustainability standards that now prioritize whole building LCA,” said Jones.
Unlike natural stone, Cleve delivers the quartzite look with the enduring benefits of porcelain:
- Low maintenance and long-term durability
- Resistance to stains, water, and wear
- Lightweight, predictable installation
- Cost effective performance for high-traffic and moisture-prone areas
- A carbon neutral footprint aligned with responsible material selection
Cleve is recommended for interior floors (dry), interior walls, countertops, exterior walls, and pool waterlines and linings in both residential and commercial applications. Mosaics may be used on interior floors (wet). Cleve is not recommended for interior floors (wet), exterior horizontal surfaces, or exterior paving.
About Crossville
Established in 1986 as America’s first large-format porcelain tile brand, Crossville is a leading American brand of sustainable porcelain materials that advance the frontiers of tile design and performance. From producing the nation’s first large-format porcelain tiles to developing cutting-edge performance innovations in surfacing solutions, the Crossville brand continues to be at the forefront of innovation in the tile industry.
About AHF Products
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, porcelain, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, AHF creates quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Residential flooring brands include Bruce®, Armstrong Flooring®, Hartco®, Robbins®, Crossville®, LM Flooring®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, Emily Morrow Home®, and tmbr®. Commercial brands include AHF Contract™, Armstrong Flooring®, Crossville®, and Parterre®. Headquartered in Mountville, Penn., with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.
