WOW Design, the specialist in the design and development of one-of-a-kind signature tiles, will be taking part in CERSAIE, the international ceramic tile show (Bologna, Italy, September 23rd to 27th) with a new stand, designed once again by the multidisciplinary studio Summumstudio.
Yet again, the duo WOW Design and Summumstudio will be present at the Italian event with a newly designed stand that will allow visitors to discover WOW’s latest tile collections through interplay with light and shade, hidden nooks and crannies, and silences that will lead them on a contemplative calm inner journey.
A big openwork tiled wall will generate an atmosphere of seclusion, where time comes to a standstill as visitors contemplate the latest applications of ceramic tiles in an experience designed to highlight the amazing architectural potential of ceramic tiles and Summumstudio’s stand.
At the international event, WOW will present a standby Summumstudio conspicuous for its distinctive design where visitors can discover the collections and numerous new products that the tile design studio has created for the coming season, conceived to meet the creative needs of architects and interior designers worldwide.
The recipients of numerous international awards
WOW Design and Summumstudio have once again come up with exclusive spaces and designs, directed at highlighting the possibilities that architecture and ceramic tiles can offer. This strategy has earned them the recognition of important international design institutions on numerous occasions, helping them to forge a world reputation for innovation and creativity.
WOW Design’s stand at the US event COVERINGS received the Best Stand Award at the 2023 edition, in addition to being named the winning project at the 2023 Spanish Ephemeral Architecture Awards.
Likewise, at the prestigious 2022 Casa Decor Awards, the duo was singled out for an award for “Unexpected Hamman”, an innovative space by Summumstudio also awarded a prize at the 2023 Spanish Ephemeral Architecture Awards.
In the field of product design, Icon–a highly original tile model–won a product design award at the 2023 Metropolis Planet Positive Award (USA), together with others at the 2022 international Red Dot Design Awards and 2023 IF Awards.
As for graphic design, WOW won the Anuaria Spanish Graphic Design Award for the design of its catalogue and the packaging of Icon, and this year the said packaging was singled out for the ADCV Silver Award.
With its 20 years’ experience in tiles for material specifiers, WOW is present in 90 countries worldwide. It currently has a turnover of almost 65 million euros, with yearly rises in its annual turnover of about 40%, and a stable workforce of 300 people from the local community. Its main target markets are the USA and European Union countries. Its goal is to continue expanding, mainly in these two markets via material specifiers through the design of small format tiles with a high added value.
WOW, signature tile design
WOW is a specialist in the design and development of bespoke one-of-a-kind signature tiles, tailored to meet individual projects and the needs of architects and interior designers. This makes the studio unique throughout the world.
About Summumstudio
Summumstudio is a prestigious Spanish interior and design office with a multidisciplinary character that understands design as a way of life and conceives each project from a global strategy. The studio, based in Madrid and Castellón, is led by José María Gimeno and Andrés Navarro.
Specialising in the disciplines of architecture and interior design, industrial design and branding, Summumstudio has developed numerous projects both in Spain and internationally and has been recognised by prestigious design institutions around the world.
Summumstudio is ranked number 1 in the Veredictas World Ambassador ranking, a classification that takes into account the accumulated history of design and architecture awards worldwide. This ranking is compiled by Veredictas International, an organisation backed by leading professional institutions, specialised media and universities in more than 20 countries.
