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HomeNewsPortobello America's new factory on target for April startup!

Portobello America’s new factory on target for April startup!

Portobello America’s vision of having a full-service, ultramodern production facility in the United States is now on the cusp of becoming a major reality. According to James “Jed” Durbin, the company’s Vice President of Manufacturing & Outsourcing, “We are slated to be operational in April of this year. The majority of our new, state-of-the-art equipment has been installed. Other key machinery continues to be arriving weekly and is installed immediately after it lands. We are so very close!”

Durbin added, “Once the first kiln is fully operational, the next phase will be the production of small format floor and wall tile, which should be ready by late summer. From there, a second kiln will be operational later on in the year. The energy is at the highest levels throughout PBA, as all of everyone’s hard work is finally coming together with an end-result within an ever-so-close reach.”

More than 100 new employees already have been hired, and PBA’s strong training programs are currently being conducted for workers for the factory, administrative operations, quality control, maintenance and more. Local mayors and other community leaders have stopped by on numerous occasions, having expressed excitement in the progression of the factory. And of course, what it means to their local economy. 

The new Baxter, Tennessee facility will not only be a major sustainable manufacturing factory; it will also be the new home of Portobello America’s North American offices. Baxter is located in Putnam County, considered a national hub regarding the manufacture of porcelain tile due to the local obtainability of natural clay and feldspar supplies. The new factory’s personnel plan is expected to ultimately generate at least 230 local jobs.

“Our new plant will be fully automated with the most modern technology. This will include laser-guided systems, automated packaging and palleting, robots that move materials from one area of the plant to another… and much, much more. Obviously, we’ve got much to accomplish before our startup,” concluded Jed Durbin. “And we’re getting it done!”

Portobello America is planning a spectacular grand opening event slated for late this summer.


About Portobello America

Portobello America, a Portobello Group company, designs, produces, and provides complete and competitively priced hard surface solutions focused on the U.S. market. Our belief is that design can transform the way people feel by shaping the environments in which we live. This idea is the essence of Portobello America. Our business model is an integrated one. With expertise in retail and logistics, as well

as being founded on design and innovation, our company is uniquely positioned to provide comprehensive support to our partners. To learn more, visit www.portobelloamerica.com.

About Portobello Group

Portobello Group or PBG S.A. is a publicly traded company, part of the Novo Mercado Bovespa since 2008, and was incorporated on December 22,1977. It started its production activities in 1979 and has since been a company that has always been oriented towards “new ideas.” This concept was born with the goal of transforming the life of the city and region of Tijucas and bringing creative design to the greatest number of people.

Today, Portobello is one of the largest ceramic tile manufacturers in the world, and the company believes that their vision of an agile, integrated and market-driven business model is the right strategy to follow to continue its success. The company possesses unparalleled design competence, and their innovative products transform people’s lives by creating unique environments in the home, commercial and industrial

settings. The Company operates globally but is always aware that the design must reflect the context of the location where its units are purchased. Their culture, strategy, and management focus on enabling the creation and distribution of that design. They generate value for all buyers, through an integrated business model while maintaining operational efficiencies that drive substantial profit margins.

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