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Wednesday, February 28, 2024

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HomeNewsAHF is on the move at SURFACES and invites everyone to “come...

AHF is on the move at SURFACES and invites everyone to “come along with us.”

As AHF turns five years old in January 2024, it will be a complete, single-source hard surface flooring provider for the industry. The entire line of AHF products will be on display in booth 2447 at The International Surface Event in Las Vegas, NV, January 24 – 26, 2024. Register now to join AHF at TISE 2024.

With the recent acquisition of Crossville Tile (its 5th acquisition in five years), AHF welcomes visitors to its booth to see and experience all the popular flooring types, from ceramic and porcelain tile to solid hardwood, engineered wood, waterproof wood, laminate, LVT, and rigid core.

Not only will AHF showcase its complete range of surface solutions for residential, commercial, and builder, but also its impressive portfolio of legendary, household name brands, such as Armstrong Flooring™, Bruce™, and Robbins™. “America Was Built on our Floors™” is the theme for AHF in 2024, and for good reason, says Jeff Sommers, director of integrated marketing and digital engagement for AHF.

“AHF has 16 incredible brands. Bruce®, Robbins® and Armstrong Flooring™ all go back to the 1800s, when our country was being built, and America was literally built on many of these brands. There’s a proud 150-year legacy here, and a legacy in which we continue to invest. Nobody else in the industry has a stable of brands like this – that’s a real asset for our customers,” says Sommer.

According to AHF, the theme, “America Was Built on our floors” combines the collective brand heritage of AHF and its agile development with flooring solutions to drive customer value. To illustrate this, booth visitors will “journey” along America’s iconic Route 66 and witness the flooring solution milestones that AHF products have been known.

“Our constant focus is to help the customer reach their business milestones—to help them succeed,” observed Sommer. “We do that by being their hard surface partner along their journey.”

As a thank you to its distributors for their support, AHF will host a cocktail party in its booth on Wednesday, January 24, with NASCAR great Kevin Harvick on hand. As the fastest, most dominant, and most consistent driver in the NASCAR Cup Series, Harvick has won 37 races and 25 poles and captured the 2014 NASCAR Cup Series championship. With 60 career NASCAR Cup Series victories, Harvick is ninth on the all-time Cup Series win list.

On January 24 and January 25, real estate consultants and twin sisters Leslie Davis and Lyndsay Lamb of the hit HGTV series “Unsellable Houses” will be present to meet AHF booth visitors for selfies and autographs.

On January 24 and January 25, real estate consultants and twin sisters Leslie Davis and Lyndsay Lamb of the hit HGTV series “Unsellable Houses” will be present to meet AHF booth visitors for selfies and autographs. Like AHF, their fun, informative, and inspirational series is entering its 5th season, and the twins plan to incorporate some of AHF’s products into the houses they makeover and sell. ln 2022, “Unsellable Houses” was the #1 cable show in its time slot (excluding news and sports) and remains a favorite with a loyal 25-54 homeowner viewer demographic.

Along with these celebrities, AHF invites visitors to also see what’s new with these AHF brands: Armstrong Flooring™, Autograph™, Bruce®, Crossville™, Hartco®, Hearthwood, LM Flooring, Raintree, Robbins®, and Tmbr.™

Learn more about AHF at https://www.ahfproducts.com/en-us.

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