Dallas, TX – April 28, 2025 – American Olean is pleased to feature some of their recently-launched and soon-to-launch new tile designs at this year’s Coverings tradeshow. Coverings will take place from April 29th to May 2nd, and American Olean will display a variety of new collections in meeting room #200 that embody the brands’ well-established reputation as a fashion-based, quality tile product line.
“American Olean’s latest collections channel the spirit of classic American beauty — clean lines, on-trend designs, and a reverence for quality,” said Shelly Halbert, director of product design for Dal-Tile LLC, parent company of American Olean. “Our fresh launches provide tile that offers a variety of designs — ranging from soothing to chic and industrial to natural.”
Upcoming new products – Featured at Coverings
Studio Haven – (Webpage Going Live In May – When Product Launches)
Inspired by the popular Zellige look, Studio Haven offers a beautiful variety of colors and versatile sizes. Create dynamic, modular patterns with the 4×4 and 4×12, add depth with a glossy picket mosaic, or opt for a matte hexagon mosaic, ideal for the shower floor. This series showcases distinct variations in tone and shade. Elevate your floors, walls, and countertops with Studio Haven — where the charm of traditional craftsmanship meets modern elegance. Proudly Made In The USA.
Constant – (Webpage Going Live In May – When Product Launches)
Constant is a contemporary stone look, ideal for adding an industrial edge to any aesthetic. The visual provides a beautiful, organic flow of stone in four neutral yet dynamic colors. Offered in large format sizes and a mosaic, this series allows for versatile applications in both residential and commercial settings. Constant floors, walls, and countertops provide the perfect foundation for a sleek, modern ambiance. Proudly Made In The USA.
Theoretical Evolved – (Webpage Going Live In May – When Product Launches)
Introducing Theoretical Evolved, an evolution of our beloved classic series, Theoretical. This stunning series is designed to elevate your floor, wall, and countertop installations with a harmonious blend of familiar neutral hues and select accent colors. Featuring our StepWise™ technology that provides 50% greater slip resistance than traditional tile, Theoretical Evolved is suitable for floor, wall, countertop, shower floor, and exterior floor installation. This product also features a reimagined visual and new textured finish enhancing visual appeal and functionality. With Theoretical Evolved, the possibilities are endless. Proudly Made In The USA.
Previous launches – Featured at Coverings
Reservorio
Drawing inspiration from the organic design of travertine stone, Reservorio’s collection of porcelain tile envelops your space with a natural color palette and authentic veining, creating an environment of serene beauty that blends into any setting. A canvas for elegance, the large format 24×48 lends to a seamless design, while the 12×24 Fluted tile introduces depth and intrigue to your interior. Reservorio makes a statement while preserving the tranquil ambiance of a natural stone look. Suitable for floor, wall, countertop, and shower floor applications. Proudly Made In The USA.
Urban Essence
The Urban Essence collection of porcelain tile is thoughtfully crafted to capture the vibrancy of urban living. A unique spin on concrete-look tile, Urban Essence seamlessly blends high variation and authentic graphics to create an industrial retreat. Offering sought-after sizes in five neutral tones to meet your distinctive design requirements, the 15×30 lays the groundwork for a bold statement while the 1×6 mosaic draws interest with the linear shape. Elevate your space with Urban Essence – where contemporary design meets urban sophistication. Suitable for floor, wall, countertop, and shower floor applications. Proudly Made In The USA.
Color Story Pinstripes
Take the classic Color Story ceramic wall tile shades to new dimensions with the 2×8 Fluted and Wave Crest tiles. These innovative additions offer an array of possibilities, breathing fresh life into your space. The synergy of the linear and structural designs allows for an entirely new and playful display, where the stripes and waves harmoniously coexist. This artistic inspiration in a beloved color palette, creates a visual narrative that’s exclusive to your style, telling a story that’s uniquely yours.
About American Olean
Since 1923, American Olean has provided an extensive array of quality tile products. Through an appealing selection and a trusted network of industry professionals, American Olean empowers the creative visions of residential and commercial design and construction. For more information, visit americanolean.com and follow American Olean on Instagram, Facebook, X, LinkedIn, Pinterest, YouTube.
