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HomeNewsBelknap-Haines-STC announces upcoming rebrand, building on core values

Belknap-Haines-STC announces upcoming rebrand, building on core values

Mansfield, Massachusetts. In a bold move reflecting the evolving needs of today’s flooring industry, Belknap-Haines-STC (BH) proudly announces an upcoming rebrand to better position the family of companies to serve their customers.

The union of The Belknap White Group, JJ Haines & Company, and Swiff-Train Company under one brand, signifies a unified commitment to deliver an exceptional customer experience while offering an extensive portfolio of flooring products across its geography.

Still the Same Great Company:

“Ultimately, we are merging three great company brands with different processes, cultures, and identities into one. We believe this will allow us to better service our customers by delivering a consistent buying experience. Our goal is to build stronger relationships with our customers through superior service,” stated Paul Castagliuolo, President of Belknap-Haines-STC.

Raymond Mancini, Jr., CEO at Belknap-Haines-STC, emphasized the company’s enduring values and commitment to exceptional service.  “We’re the same great company we’ve always been,” he said.  “We’re expanding on the core values that have fueled our success for generations – values like customer focus, integrity, and a dedication to quality products.  The Belknap-Haines-STC you know and trust is simply getting better. With a commitment to continuous improvement, we’re working hard to stay ahead of the curve and meet the needs of a changing industry.”

A Brand Built on Core Values:

The core of the rebrand revolves around the company’s values that place the customer at the center of every interaction.

These values will guide every aspect of the company’s operations, fostering an updated culture that prioritizes communication, collaboration, and customer satisfaction. The Mancini Family remains committed to upholding these values as we embark on this exciting new chapter.

While details remain secret for now, the rebrand promises a fresh, modern look and an even deeper commitment to empowering flooring professionals. Stay tuned for “THE BIG REVEAL” coming very soon.

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