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Brazil will present a sensory experience of colors and textures at the Xiamen Stone Fair

Vitória, Espírito Santo – The geographical distance between Brazil and China seems to diminish when it comes to excellence in natural stones. The country is ready to stand out at the Xiamen International Stone Fair 2024, one of the most important events in the sector in the East, which will take place from March 16 to 19 in Xiamen, China.

With its consolidated reputation, Brazil will have a Pavilion formed by 17 national companies. The action is part of It’s Natural – Brazilian Natural Stone, an export incentive program developed by the Brazilian Center of Natural Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investments Promotion Agency (ApexBrasil).

China is the second largest destination for Brazilian exports. In 2023, Brazil recorded a 5.02% growth in exports to this market, reaching a historical record of US$ 170.86 million. The Asian market is a major consumer of raw stones; last year, block sales accounted for 96.5% of Chinese imports.

According to Centrorochas President Tales Machado, Brazil’s presence at the Xiamen International Stone Fair is a unique opportunity to establish global connections. “The Brazilian Pavilion at the fair will strengthen commercial ties and, of course, offer business opportunities with the main players in the sector.” In 2023, the composition of exports to China was 57.6% granite, 25.8% quartzite, and 11.45% marble. However, according to data released by Centrorochas, there was an impressive growth in demand for quartzite from China. Sales of this material increased by 42.01%, generating a revenue of US$ 42.56 million from the commercialization of this product alone.

According to Machado, “quartzite is currently one of the most demanded stones globally. This recent change is the result of technological advances in the sector, allowing for more uniform surfaces, precise cuts, and sophisticated finishes.”

Located in Hall A5 and with an area of 348m², the Brazilian Pavilion will be a showcase for natural stones, highlighting the excellence and diversity of the national industry. The architectural project, developed by architect Rômulo Pegoretti, was designed to be a piece of Brazil at the fair. Inspired by the Brazilian essence, nature, and elements of the rich fauna, flora, and beauty of the country, the space will transport visitors to a unique experience.

The 17 companies that take part in the Brazilian Pavilion are: Amagran, Cajugram, CS3, Decolores, Ferraz Brasil, Gramazini, Granex do Brasil, Magban, Magnitos, MAP, Margramar, Nova Aurora, Pedra do Frade, Pedreiras do Brasil, Santo Antonio Stones, Thor, and Willcomex.


About It’s Natural – It’s Natural – Brazilian Natural Stone is an export promotion program developed by the Brazilian Center for Ornamental Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion agency (ApexBrasil). The program, which currently supports 199 companies, aims to stimulate and increase the exports of Brazilian ornamental stones through a set of strategic internationalization actions, including promotion, image strengthening, and sectoral development in the global market. Over the past two years, the project has impacted more than 600 architects and designers across three continents: North America, Asia, and Europe. Companies interested in joining the project can access https://podio.com/webforms/26378838/1995038 and register for free.

About Centrorochas – The Brazilian Center of Ornamental Stone Exporters is actively involved in all national efforts to enhance the competitiveness of the ornamental stone sector. The organization directly supports Brazilian entrepreneurs in their presence abroad, in conjunction with commercial and operational activities related to the development and advancement of Brazilian companies.

About ApexBrasil – Brazilian Trade and Investment Promotion Agency works towards promoting Brazilian products and services abroad and attracting foreign investments to strategic sectors of the Brazilian economy. To achieve these goals, the Agency executes a diverse range of commercial promotion initiatives aimed at promoting exports and showcasing Brazilian products and services abroad. This includes prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international trade shows, visits by foreign buyers and opinion leaders to explore the Brazilian production structure, among other business platforms with the objective of strengthening the Brazil brand.

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