Emser Tile, a leading designer and producer of tile and natural stone, has formed an exclusive nationwide partnership with Guru USA to distribute Guru Shower Systems and waterproofing products across the United States.
Through the partnership, Emser Tile will bring Guru’s innovative waterproof shower system and underlayment solutions to contractors, dealers, kitchen and bath retailers, and builders through Emser’s extensive national network of branches and four strategically located distribution centers.
“Our partnership with Guru reinforces Emser’s commitment to being a trusted resource at every stage of the tile installation process,” said Emser Tile President Jim Parello. “By combining Guru’s innovative shower systems with Emser’s nationwide distribution and customer support, we’re making it easier for professionals to source the products they need from a single, reliable partner.”
Founded more than 25 years ago, Guru is a family-owned company headquartered in Valencia, Spain, where its advanced waterproofing systems and shower solutions are designed and manufactured. Guru USA, based in Carrollton, Texas, supports the U.S. market through a 25,000-sq.-ft. distribution center and a dedicated team providing technical support and product education.
“Everything we sell we manufacture ourselves, in our own plant in Spain—that control is why we can stand behind a better and complete system and not just a single product,” said Guru CEO Javier Ruiz. “Emser’s established distribution network and strong relationships throughout the tile industry make them an ideal partner to deliver our shower systems to professionals nationwide.”
At the core of the system is Guru’s Water-Stop membrane technology, featuring a durable four-layer construction and wide-format membrane that helps installers achieve reliable, efficient, professional-grade waterproofing.
Emser is rolling out Guru Shower Systems through a phased launch across its branch network, supported by Guru’s distribution center in Texas and its dedicated customer service, sales, and technical support teams.
The partnership reflects Emser’s continued expansion beyond tile and natural stone, providing customers with complete installation solutions that support every stage of a project—from specification and installation to long-term performance.
About Emser Tile
Founded in 1968, Emser Tile is a privately held designer and marketer of tile and natural stone products in the United States. Its principal offering includes an extensive line of ceramic, porcelain, natural stone, and decorative products distributed nationally through an extensive network of local sales and service locations. The company’s products are used extensively in new-home construction, remodel applications, as well as commercial projects including multi-family housing, hospitality, shopping centers, office buildings, and educational facilities.
About Guru USA
Guru USA provides shower systems and waterproofing solutions designed to support professional tile installations. Its products are developed and manufactured by Estil Guru S.L.U., a family-owned company founded in 2001 in Valencia, Spain, where a team of approximately 150 people operates a 215,000-sq.-ft. production facility. Guru is one of the few manufacturers worldwide of multi-layer waterproofing membranes, with proprietary extrusion and injection technology producing sheets up to 10’ wide. Its Water-Stop membrane is approved by ANSI and UPC. With products sold on four continents, Guru USA serves the U.S. market from a 25,000-sq.-ft. distribution center in Carrollton, Texas, with dedicated customer service, sales, and technical support teams and hands-on product education for installers.
