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HomeNewsFlorida Tile introduces Gravitate

Florida Tile introduces Gravitate

Lexington, KY: August 25, 2022 – Florida Tile introduces Gravitate HDP.  This collection of glazed porcelain tile features the classic look of vein-cut travertine with stunning color variations, textural nuances, and dramatic movement.

“Travertine has seen a resurgence in interior design and Gravitate provides a beautiful replication of this natural stone with the benefits of a porcelain tile.” Said Micah Hand, Florida Tile’s Director of Marketing and Product Management.  “It’s earthy and natural tones embrace organic design trends to create warm and comforting spaces.”

Field tile is available as a pressed 12×24 in four colors featuring a matte finish:  White, a combination of creamy white tones with soft grays; Beige, a sand color with elements of light gray and cream; Gray, cool tones of light and medium gray with undertones of white; and Natural, a complex mix of greige, taupe, and off-white.  A 25-piece and 1×6 offset brick mosaic are available in all colors with a 3×24 bullnose to complete the line.

GravitateHDP glazed porcelain floor and wall tile is appropriate for most residential and commercial interior, dry and wet applications including walls, countertops, backsplashes, and floors. Made in the USA at our Green Squared® certified Advanced Manufacturing Center in Lawrenceburg, KY, it includes pre-consumer recycled content and is GREENGUARD® and Porcelain Tile certified. Incorporated into the tile surface is Microban® antimicrobial technology that works continuously to inhibit bacteria growth, improve visible cleanliness, and reduce odors.


Florida Tile is a fully owned subsidiary of Panariagroup, a leading manufacturer and distributor porcelain and laminated stoneware in over 130 countries.  The group includes nine brands and six manufacturing sites in Italy, Portugal, and the USA.

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