Tile by Tile is a new feature series on TileLetter.com that highlights the people, processes, and passion that shape the tile industry. Each article will feature a conversation with one professional working within the industry, exploring the craft, challenges, and innovations that define their contribution. The goal is to capture various unique voices across manufacturers, distributors, designers, and installation professionals—one conversation and one square foot at a time.
This series is a celebration of the human stories behind tile: the artistry of production, the complexity of distribution, the creativity of design, and the skill and dedication of installation. It is a story not just of tile itself, but of the people who make it meaningful.
The series kicks off with the story of Jim Freymiller, who found the same artistic expression through luxury tile as he did onstage.
Special thanks to John Trent for spearheading this new series. He has spent more than 25 years supporting the tile industry.
Beginning as an installer before later owning a high-end residential installation company, Trent transitioned into technical and sales roles with a leading manufacturer, currently serving as Division Manager for KeedeRoll with Keene Building Products. A proud NTCA member for two decades, he is both a Certified Tile Installer and Certified Aging in Place Specialist who promotes training and education for installers, sales and professionals across the industry.
His belief that profit is less a goal and more a consequence of a job well done has served as a guiding principle in attaining successful partnerships and fueling growth in all areas of business and life.
