There has been a lot of buzz lately surrounding the Ceramic Tile Education Foundation’s (CTEF) Certified Tile Installer (CTI) testing program. As a newcomer into the organization, I see room for the program to grow, and its potential to change the industry.
The foundation of the program has been established: the CTEF developed a test that incorporates industry standards and challenges. It stretches the common beliefs of an installer, and requires a great deal of time management. Those who are passionate, yearn for education, and like a good challenge are showing interest, and are registering to become a Certified Tile Installer.
Those who have taken the test know its demands and challenges. What becoming a CTI does is show the consumer/customer you follow industry standards, take pride in staying educated, and strive to do things correctly. Whether you are residential or commercial, becoming a CTI can make a huge difference in the fight for qualified labor.
It is time for the trade to change the consumer mindset on labor. Budgets on projects should include allowances for quality installation, and not be about the lowest bid. Becoming a CTI increases the leverage needed to engage change. With that leverage, we will be able to build upon the progress that the NTCA Five-Star Contractor program has accomplished in getting qualified labor specified. Getting the architectural, design, builder, and retail community to specify and require CTIs creates a channel for the installer to make the compensation that is deserved.
Joining NTCA is a conduit to becoming a CTI. The CTEF and NTCA are working closely together to educate the industry on tile industry standards, methods, and best practices found in ANSI A108/A118, the TCNA Handbook for Ceramic, Glass and Stone Tile Installation, and manufacturer instructions, giving them the tools needed to become a certified installer. We are in the process of increasing CTI testing opportunities across the country, paying attention to the demographic areas where qualified labor is lacking. In 2020 we will be increasing efforts to secure sites for CTI testing and NTCA Workshops with our industry partners.
Social media has played a huge role in CTEF’s recruitment of future CTIs, mainly from current CTIs mentoring, encouraging, and sponsoring future CTIs. This outpouring of support is how change gets initiated. The CTEF is grateful for our CTI graduates, and their participation in making the program a success. We are dedicated in 2020 to secure regional locations to expand the Advanced Certification (ACT) program, and have regular
scheduled opportunities available as well.
I am excited to see what the future brings. 2020 will be a busy year. The opportunity to make a difference is at the industry’s fingertips. The CTEF and NTCA are dedicated to assuring qualified labor is required on jobsites. Become a CTI today. Please visit www.ceramictileeducationfoundation.org for more information.
Cronin is the Industry Liaison and Promotions Director of the Ceramic Tile Education Foundation