Harbor City, CA, March 10, 2025 – Lunada Bay Corporation is pleased to announce that Jared Becker has been appointed Chief Creative Officer and DJ Intal has been named Marketing Manager.
As Chief Creative Officer, Becker will develop direct marketing and product development strategies across all Lunada Bay Corporation brands, including Lunada Bay Tile, Driftwood Design Lab, Murrine Mosaics, and Ciao Bella.
With over 30 years of experience in the stone and tile industry, Becker is a creative executive, designer and marketer known for his passion for color, pattern, and design that bridges all styles. Throughout his career, Becker has worked with tile and stone producers around the world—from Peru to Bali—fostering a deep appreciation for the craftsmanship and passion that drive the best products. A leader in the interior design industry, Jared’s ability to balance creative vision with business requirements allows him to collaborate effectively with all stakeholders.
Becker joined Lunada Bay Corp., in 2021 to launch their new Driftwood Design Lab brand, which specializes in handmade tile sourced from around the word. Driftwood Design Lab saw rapid growth and is now established in more than 150 dealer showrooms across the USA. Prior to that he led the visual branding and product development team at Walker Zanger, where he set the standard for aesthetic excellence in the tile and stone industry for more than 20 years.
“Jared brings an insatiable curiosity to his work, always eager to learn new techniques, tools, and approaches. Jared’s leadership encourages his team to share in the creative journey, ensuring every project is approached with passion and attention to detail,” said Carl Steadly, Lunada Bay President.
Intal will oversee marketing implementing market strategies across Lunada Bay Corp. brands. With 20 years of experience in the tile industry, DJ previously served as Operations Manager for Driftwood Design Lab and Marketing Manager at Walker Zanger. Her expertise in marketing operations and digital media will play a key role in strengthening Lunada Bay’s market presence.
Bringing all four Lunada Bay Corp., brands under the same creative leadership will allow for more streamlined operations and efficiencies, while allowing the unique personality of each brand to shine. Steadly commented, “This realignment strengthens our focus on design excellence and innovation, ensuring that we continue to grow and expand our offerings across all our brands.”
He continued, “We are excited about the direction that Jared and DJ will lead us. Our commitment to design, innovation, and dealer support is stronger than ever.”
Late last month, Tony Demaggio was appointed as Director of National Accounts. This newly-established role is a key part of the company’s ongoing strategy to expand its customer base and enhance service for national and regional clients.
Demaggio brings over 25 years of experience in the tile industry, including his most recent position as Director of Sales for Oceanside Glass & Tile. His extensive industry expertise and well-established relationships with a wide range of accounts will ensure a seamless transition and continued support for both existing and new clients.
Lunada Bay Corporation is home to three distinct brands: Lunada Bay Tile, Driftwood Design Lab, and Murrine Mosaics. Each brand is recognized for its commitment to design excellence, high-quality craftsmanship, and innovative tile solutions that are highly regarded by architects, designers, and contractors.
“As we continue to grow and evolve, Tony’s expertise and industry knowledge will be invaluable in strengthening our client relationships and driving future success,” said Steadly. “We are confident that Tony’s leadership will help us further solidify our position as a trusted partner in the tile industry.”
Tony is a lifelong resident of Laguna Beach, CA, where he maintains close ties to the local community. A father of five and grandfather of two, Tony enjoys spending his free time outdoors, with a passion for camping, hiking, and fishing.
For more information about Lunada Bay Tile and its products, please visit www.lunadabaytile.com.
