4/17/24, Clarksville, TN. – MILE®stone is set to captivate and inspire the design community and the tile industry with the second chapter of their Stories concept. MILE®stone, in collaboration with Michele McMinn, Gresham Smith Studio Design Lead, Partner and current member of MILE®stone‘s Design Advisory Council (DAC), will launch the new collection at Coverings 2024.
BACKGROUND
MILE®stone’s commitment to design excellence is exemplified by the establishment of DAC. Comprised of seasoned architects, designers and forward thinkers, DAC is an advisory body sharing insight into today’s emerging trends. The DAC, offering expert perspectives, and exploring the evolving landscape of design, is a cornerstone of MILE®stone’s goal of porcelain tile design innovation.
STORIES – THE FIRST CHAPTER
MILE®stone’s Stories concept, introduced in 2023, is a collaboration to ‘Give Voice to the American Design Community’. Stories gives designers the opportunity to create and launch a porcelain tile collection with MILE®stone. The first collection, Bestow, was the inaugural launch in partnership with Jennifer Farris, principal designer and owner of Bandura Design.
THE SECOND CHAPTER
MILE®stone will unveil the second chapter of Stories at the Coverings 2024 Tradeshow April 22nd through April 25th. The new collection, selected from several concepts submitted by DAC members, will contribute to the Stories legacy, with a beautifully warm, earthy design. Michele McMinn brings her expert design sensibilities, knowledge of current trends and passion for artistic expression to this exciting new collection. She effectively addresses a need in the design community by looking to natural inspiration. MILE®stone is proud to launch the resulting collection!
COVERINGS 2024 UNVEILING
The MILE®stone booth will offer Coverings attendees the opportunity to see the fusion of art and innovation, in the Stories concept. Michele will be on hand to discuss her inspiration and the design process she undertook with the MILE®stone team.
MILE®stone invites members of the press, design enthusiasts, industry professionals, and valued customers to visit Booth #6965 at Coverings 2024 to immerse themselves in the latest addition to the Stories concept.
For more information on MILE®stone Tile, visit www.milestonetiles.com.
About MILE®stone
MILE®stone, the manufactured brand of Florim USA is proud to represent sustainable tile, made in the USA. We are committed to the environment and community by encouraging the use of building solutions through environmentally friendly practices. Florim USA, declared a Benefit Corporation in December 2022, combines an approach to sustainability that intersects with a business strategy, embracing three areas of responsibility: economic, social, and environmental. In addition to numerous green memberships, accreditations, and certifications, MILE®stone introduced the industry’s 1st Carbon Neutral Porcelain Tile and is taking steps to become completely carbon neutral.
