With more than 20 years of international experience in creative leadership and design strategy, her appointment marks the beginning of a new chapter for Neolith
Neolith, a global leader in sintered stone surfaces, announces the appointment of Nieves Contreras as Chief Brand Officer (CBO). She has joined the company to lead the global strategic integration of the brand, design, and sustainable innovation.
With the creation of this new role, Neolith is entering a new phase focused on strengthening its international presence and evolving its brand narrative through a unified vision that brings together product, architecture, culture, and sustainability.
A new phase of global consolidation
The creation of the Chief Brand Officer role reflects the company’s commitment to strengthening brand consistency worldwide and elevating the strategic value of its brand across all markets.
As CBO, Contreras will lead Neolith’s global brand strategy, bringing together communication, positioning, storytelling, and corporate culture to further strengthen the company’s standing as an international leader in premium architectural surfaces. This appointment reaffirms the company’s commitment to innovation, excellence, and sustainability as the pillars of its future growth.
“Nieves joining Neolith marks a key step in our evolution as a global brand,” said CEO Walter Ceglia. “Her experience in creative leadership and strategic transformation will be instrumental in bringing together our vision for brand, design, innovation, and sustainability into a strong and consistent narrative across international markets. The diversification of our markets—both geographically and across products and segments—will also play an essential role in strengthening our positioning and supporting our future growth.”
Career path and vision
Contreras brings more than 20 years of international experience in creative leadership and design strategy. Most recently, she served as Director of the Creativity Department (Design and Development) and as a member of Lladró’s Executive Committee, where she led the company’s brand strategy and creative transformation over the past eight years.
Her career also includes experience at international studios such as Elium Studio in Paris, along with strong ties to the academic and cultural worlds of design. She is currently pursuing a doctorate in Design at the Universitat Politècnica de València (UPV), serves on the board of trustees of the Design Foundation of the Region of Valencia, and holds an international certification in Boards of Directors and Good Governance.
“I take on this new challenge with the goal of strengthening a global brand that is consistent, inspiring, and closely connected with architects, designers, and specifiers around the world,” she said. “Neolith represents a contemporary vision of architecture and living spaces, where technical excellence and sustainability come together with design and culture.”
About Neolith
Neolith is a global leader in sintered stone, a pioneering architectural surface made of all-natural raw materials that offers superior technical characteristics and provides innovative and reliable indoor and outdoor solutions. The Spanish company’s sintered stone combines next-generation technology and high functionality which, along with Neolith’s sustainable DNA, have led it to becoming one of the most environmentally friendly materials on the planet. Neolith is currently immersed in an expansion plan aimed at key geographic areas including North America, Australia, the UK, Europe, and China, all with the goal of continuing to lead in the creation of unique spaces and extraordinary experiences featuring sustainable functional design. The company’s products are available in more than 100 countries through direct distribution as well as an extensive sales and partner network.
