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Neolith launches Atmosphere campaign; new product features texture innovation


Miami, FL, September 18th, 2024
– In a world where design is constantly evolving, Neolith is proud to present the “Atmosphere: Breeze of Innovation” campaign, featuring four new products that celebrate the transformative ability of Neolith surfaces to renew spaces with a fresh breath of creativity. Just as a gentle breeze can change the air of a place, this new range of products brings innovation and versatility through its unique textures, colors, and designs.
The new models represent the latest trends in design, which stand out for their new digital
textures and complete the Neolith portfolio with new product typologies. WhiteSands,
Rapolano, Artisan and Ignea invite you to explore, to let yourself be carried away, and to
discover how design can be a source of inspiration and renewal. With Neolith, each space
becomes an opportunity to innovate, surprise and, above all, create an atmosphere that reflects a fresh and modern spirit.
One of the main novelties is the new digital texture that is incorporated in the WhiteSands and Rapolano models, which include a new technology that allows creating reliefs synchronized with the design of the piece, providing a level of realism and naturalness to these two products that could not be achieved until now.


New designs as a source of inspiration and innovation
WhiteSands, part of The New Classtone Collection, elevates any space to a new dimension
of elegance, freshness and functionality. This model is inspired by the vast and serene white dunes of White Sands National Park, located in New Mexico, and captures the essence of the silence and immensity of this place. Its soft texture and pale color reflect the sunlight, creating a spacious, bright effect in any room.
This model evokes the peace of the original desert landscapes that inspired this model, bringing a fresh look and serenity to modern interior design. It is produced with all-new digital texture technology for an unbeatable, even more natural finish with gentle relief yet still easy to clean. WhiteSands has the resistance and beauty of white sand dunes to transform any space into an oasis of peace.

Flooring, cladding and kitchen island feature Neolith Rapoloano.

Inspired by the noble Italian stone called Rapolano, the Rapolano surface is a tribute to the
elegance and sophistication found in 16th-century Renaissance Italian palaces, which is
becoming increasingly present in today’s interior design. The gentle tone transmits balance
and refinement as characteristics that have adorned historic buildings in addition to classical and modern luxury spaces.


Rapolano, part of the Fusion Collection, gets its essence from those Tuscan quarries where
stone was molded by nature and man for centuries. This model arouses a feeling of peace,
well-being and contemplation, all while adding a touch of Italian history to today’s interior
design with its exclusive texture and also full body technology.

Artisan adorns the cladding, flooring and bathroom countertop.

Artisan, part of the Fusion Collection, evokes pure craftsmanship and a return to our origins. Inspired by the limestone covering Europe’s Gothic cathedrals in the 14th and 15th centuries, known for their earthly tones and warm greys, this model takes you back to the solidness of traditional architecture and country homes. The soft texture and natural color fill the space with a welcome feeling of comfort.
This new model is inspired by the highly resistant material extracted from the Spanish quarries where the limestone was used for centuries to build and decorate emblematic buildings. Synonymous to home, its use in interiors fosters a warm, welcoming atmosphere that creates a conscious connection with nature.

Wall cladding and countertop showcase Ignea.

Ignea, part of the Fusion Collection, evokes the sophistication of volcanic landscapes and
textures. Inspired by the depths of the Earth and its magmatic cycles, this color comes from the cooled matter, creating an enigmatic model that adds sophistication to any space where it is used.
A true tribute to the power and mystery of nature and its volcanic landscapes, Neolith Ignea offers an intense color that can create unique atmospheres full of character, radiating elegance and magnetism in any design. Its absolute directionality proves audacious and daring, providing the feeling of the ideal depth for spaces designed to impress and express individuality. This model has a Riverwashed texture and the 98R seal for recycled material.

As part of its commitment to promote the circular economy, this formulation, which uses up to 98% recycled materials in its manufacturing, is part of Neolith’s sustainability strategy and “Zero Waste” policy, thus increasingly promoting even more sustainable processes and products, while maintaining Neolith’s own guarantee and quality seals and its excellent technical properties, alongside a cutting-edge design.


Neolith transforms different atmospheres into spaces with a sense of well-being through each of these models, providing a breeze of freshness and innovation to different environments. WhiteSands, Rapolano, Artisan and Ignea will be available in the coming weeks through Neolith’s international distribution centers, as well as through the brand’s global network of independent distributors.


Discover the latest news from Neolith and its latest products at www.neolith.com

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