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HomeNewsPortobello America to host inauguration events at its new American factory

Portobello America to host inauguration events at its new American factory

Portobello America (PBA) is proud to announce a full week of Inauguration Events to be held mid-October at its new American Factory and US headquarters, located in Baxter, TN. This grand opening represents an important milestone in the company’s goal to design and create a better future for its stateside customers and consumers.

The week-long celebration festivities will include:
Ribbon Cutting Ceremony with Distinguished Guests. Opening ceremonies will begin with the official ribbon cutting, which will be attended by dignitaries from the State of Tennessee, the City of Baxter as well as distinguished Brazilian VIPs from Portobello Group. Industry leaders, employees, family and friends will also be in attendance at this much-anticipated event.

State-of-the-Art Facilities Experience. Attendees will have the opportunity to tour PBA’s new corporate offices, witnessing firsthand the latest advancements, from production to packaging, in tile manufacturing technology. All will have an insider’s view of the US factory – an expansive 986,000-square-foot, cutting-edge manufacturing facility… with an annual production capacity of 38 million square feet. The facility features a large-scale, yet very versatile, production capability, making it the complete tile source for all segments of the US market.

Unveiling of New Collection and the American Portfolio. Portobello America’s new 2023 Fall Collection will be revealed to attendees for the first time in the company’s state-of-the-art, interactive, mega 10,000 square foot showroom. Guests will not only get an exclusive preview of the Fall Collection, but also of its new floor & wall tile portfolio, designed solely for the American Market. Catering to the discerning tastes of its North American clients, the company prides itself on being a leader in product design, total client experience, sustainability, all of which are now offered within a best-in-class onsite showroom.

Live Musical Performance. PBA’s esteemed guests will be entertained with a live performance by Jake Hoot, country music singer and NBC’s The Voice Season 17 (2019) Champion. Hoot will bring his amazing country sounds to the PBA audience as they continue to celebrate the grand opening.

Luiz Felipe Brito, Portobello America’s CEO, enthusiastically stated, “We are excited to welcome everyone to our new factory. I am immensely thankful for the dedicated people on our board, our employees, their families and all of our vendors, who worked tirelessly to bring our vision to life.”

View our new video presentation here.


About Portobello America
Portobello America, a Portobello Group company, designs, produces, and provides complete and competitively priced hard surface solutions focused on the U.S. market. Our belief is that design can transform the way people feel by shaping the environments in which we live. This idea is the essence of Portobello America. Our business model is an integrated one. With expertise in retail and logistics, as well as being founded on design and innovation, our company is uniquely positioned to provide comprehensive support to our partners. To learn more, visit www.portobelloamerica.com.

About Portobello Group
Portobello Group or PBG S.A. is a publicly traded company, part of the Novo Mercado Bovespa since 2008, and was incorporated on December 22, 1977. It started its production activities in 1979 and has since been a company that has always been oriented towards “new ideas.” This concept was born with the goal of transforming the life of the city and region of Tijucas and bringing creative design to the greatest number of people.

Today, Portobello is one of the largest ceramic tile manufacturers in the world, and the company believes that their vision of an agile, integrated and market-driven business model is the right strategy to follow to continue its success. The company possesses unparalleled design competence, and their innovative products transform people’s lives by creating unique environments in the home, commercial and industrial settings. The Company operates globally but is always aware that the design must reflect the context of the location where its units are purchased. Their culture, strategy, and management focus on enabling the creation and distribution of that design. They generate value for all buyers, through an integrated business model while maintaining operational efficiencies that drive substantial profit margins.

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