Sika’s new “Bring It On” marketing campaign shows contractors, installers, and all flooring professionals that Sika® delivers a complete range of installation solutions—everything needed to achieve reliable, high-quality flooring installations, every time.
From primers to patch and repair, to self-leveling, moisture mitigation, flooring adhesives, and tile setting materials, Sika® has everything a flooring contractor needs to be successful, all while helping them to achieve growth and keep their customers satisfied with first-rate results.
“Sika is a global leader in the flooring industry, recognized for delivering innovative, solution-driven products that empower professional contractors,” said Marlene Morin, Senior Director of Floor Covering, Interior Finishing at Sika® Corporation. “With our state-of-the-art formulations and the opening of our new 250,000-sq.-ft. mortar production facility in southern New Jersey, we are uniquely positioned to offer customers one of the most comprehensive installation supply portfolios in the industry.”
The “Bring It On” initiative made its official debut earlier in the year at TISE in Las Vegas, generating strong industry buzz, enthusiastic engagement, and overwhelmingly positive feedback.
At its core, the campaign highlights Sika’s unique ability to deliver a complete portfolio of flooring installation solutions—backed by an enhanced warranty—from a single, trusted source. Central to this message is the Sika® Secure System, a comprehensive, top-to-bottom lineup of products engineered to address contractors’ everyday challenges. No matter the size, scope, or complexity of the project, Sika® is ready to help professionals take it on with confidence.
“With a robust and seasoned sales force spread out across the nation, we combine technical expertise, and responsive customer service to provide contractors and installers with consistent, dependable support,” Morin noted. “With dozens of state-of-the-art manufacturing and warehousing facilities strategically located across the country, we are well positioned to produce and deliver best-in-class installation materials that meet the evolving needs of our valued customers.”
The Sika® Secure System delivers a solution-based, multi-tier product offering designed specifically for professional installers. When used together, its components create a fully integrated flooring installation system that incorporates trusted technologies from the Schonox®, SikaBond®, SikaLevel®, and SikaTile® product lines.
Sika® has built a comprehensive, streamlined range of products engineered to deliver optimal solutions for projects of every size and complexity, helping professionals overcome everyday challenges with confidence.
About Sika®
With more than 100 years of experience, Sika® is a worldwide innovation and sustainability leader in the development and production of systems and products for commercial and residential construction, as well as the transportation, marine, automotive, and renewable energy manufacturing industries. Sika® has subsidiaries in 102 countries around the world and, in over 400 factories, produces innovative technologies for customers worldwide. In doing so, it plays a crucial role in the transformation of the construction and transportation sector toward greater environmental compatibility.
