Three new courses are available online in the Natural Stone University.
The Geology of Natural Stone 1: Introduction to Natural Stone (6 hours)
This course provides a geological overview of natural stone. Participants will learn the history of natural stone, geological attributes to consider when specifying stone, and how to verify stone classifications. Course materials include four webinars with geologist Karin Kirk, as well as articles about the geological makeup of ten different types of stone and the originals of natural stone colors and patterns.
Facility Safety Plan: Creating an Environment of Safety for Your Employees (5 hours)
Create an environment that promotes safety for all who enter your facility. This course covers OSHA compliance, safety training, recordkeeping, and the importance of creating a culture that promotes safe actions. Course materials include webinars on OSHA compliance, creating a safety program, silica exposure, and the ROI of safety. Additional reading materials include a company safety audit, a silica control plan, and an employee safety training syllabus.
Stone Sales 1: Basic Sales and Marketing Measures (4 hours)
Topics discussed in this course include demographic analysis, creating measurements, and using data to increase sales. Learn how to identify and record stone sales measurements, find and mobilize customers into your sales funnel, and understand current and future industry trends. Course materials include webinars on targeting customers, tracking trends, and the evolving countertop customer. Readings include several design and trend articles from the Use Natural Stone website.
Since 2016, the Natural Stone University has provided online education tools for stone industry professionals. Courses are available free of charge to current Natural Stone Institute member companies. Learn more at www.uofstone.org.
About the Natural Stone Institute
The Natural Stone Institute is a trade association representing every aspect of the natural stone industry. The current membership exceeds 2,000 members in over 50 nations. The association offers a wide array of technical and training resources, professional development opportunities, regulatory advocacy, and networking events. Two prominent publications—the Dimension Stone Design Manual and Building Stone Magazine—raise awareness within the natural stone industry and in the design community for best practices and uses of natural stone. Learn more at www.naturalstoneinstitute.org.