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Tile of Spain Mourns the Death of 3rd Generation ADEX Leader, Mr. Francisco Garcia Felipeneri

ADEX’s 3rd generation leader, Mr. Francisco Garcia Felipeneri, known to friends and family as Paco, passed away on March 9, 2018 surrounded by his family. He 
took on the leadership and visionary position of 2 generations of family before him and saw the company enter its 121st year in the business. He was a man of heart which he poured into his family, company and industry.

Among his professional merits, Mr. Garcia was President of CEVISAMA, the International Fair for Ceramic Tiles, for 12 years. In 1993 he received the Medalla de Oro de la Villa de Onda for his contribution to the international promotion of the Spanish ceramic tile industry.

Under his direction, the company expanded from its European customer base to the North American market and established ADEX USA which now entered its 21st year. Paco was instrumental to the company and lead the introduction of “Art Tile” to the U.S. markets with its hand-painted tiles 35+ years ago. From that he went into what is now known as “subway tiles.” He often laughed as he said: “ADEX was in the subway tile market before there were subways.”

Under his direction, he groomed his children to take over the business and continue the family legacy of ADEX. This 4th generation continues his philosophy of listening to the customer and meeting their needs. Paco was also beginning the mentoring process of the 5th generation which has just entered the business.

His life and legacy is one which will live on through his children and their families as they fulfill the vision and dreams of the family business.

Thank you Paco…you will be dearly missed.
About Tile of Spain
In Spain, tile makers labor as they have for centuries – pushing their passion for design and innovation to new levels of artisanship. With one of the purest and strongest domestic clays available, Spanish manufacturers have an unparalleled ability to make the end product more diverse. From rustic handmade forms; to technical facades that cool buildings and clean the air; to the impossibly slim, sustainable recycled and ink jet masterpieces that fire the imagination. The Spanish Ceramic Tile Manufacturer’s Association (ASCER) is the private organization whose primary objective is to support Spain’s ceramic tile manufacturers and the industry as a whole by stewarding and promoting the Tile of Spain brand worldwide. A strong global leader, the ceramic tile industry of Spain comprises 125 manufacturers concentrated primarily in the province of Castellón. For more about tile produced in Spain, contact Tile of Spain Center at the Trade Commission of Spain, 2655 Le Jeune Road, Suite 1114, Coral Gables, FL  33134. Call 305-446-4387 or visit www.tileofspainusa.com.
For photography, interviews or questions, contact at Kelly Doyle 609-490-0999 x15 or kdoyle@frankadvertisingus.com, or Nikki Scalia at nscalia@frankadvertisingus.com. 
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