WOW Design has developed a ceramic universe that approaches wellness spaces from a holistic perspective, conceiving well-being as an architectural experience in which water, material, and light interact to create environments of calm, balance, and connection with nature. Within this vision, WOW ceramics become the element that brings together swimming pools, spas, showers, terraces, and interiors, creating a seamless material continuity that unifies the project and transforms the perception of space.
Baseline collections
At the heart of this concept are Sukabumi, Marble, and Aqua, three collections specifically developed for swimming pools and wellness environments. Inspired by Indonesian volcanic stone, marble and aquatic landscapes, they offer different interpretations of the relationship between water and architecture.
Available in an 11cm x 11cm format, Sukabumi translates the chromatic richness of natural stone into a palette of whites, greens, blues, and graphite tones. Marble, also in an 11cm x 11cm format, reinterprets marble in Sand, Green, and Graphite shades, while Aqua combines 11cm x 11cm and 11cm x 22cm formats with a decorative pattern inspired by leaves floating on water.
These three distinct collections are united by a shared ambition: to create spaces where well-being emerges from the continuity between architecture, nature, and material. And the recent introduction of Pixel and its integration expands the possibilities of ceramic design for swimming pools, spas, and other wet areas.
Building a complete package
The evolution of WOW Design’s wellness universe is driven by an ongoing exploration of the interaction between water, light and material. This research has led to Pixel, a 15cm x 15cm porcelain format that reinterprets the traditional mosaic through a precisely engraved grid on a continuous surface. Initially introduced within the Sukabumi and Marble collections, Pixel transforms the way light reflects on ceramic surfaces, creating greater visual depth and a constantly changing perception beneath the water.
Thanks to this format, collections originally conceived with a more architectural approach, such as Sabil and Vestige, can now be applied to swimming pools, spas, and other wet areas.
Sabil brings the richness of its organic textures and elongated formats into aquatic environments, while Vestige reinterprets marble through surfaces where texture and the imprint of time become defining features. Both collections preserve their distinctive aesthetic identity while expanding the possibilities for designing continuous architectural projects, where a single collection naturally accompanies the entire spatial journey, from interior spaces through to the swimming pool.
In this way, WOW Design’s wellness universe evolves from a collection created specifically for aquatic environments into a comprehensive architectural vision in which water, light, and ceramic once again come together in a shared language. Material continuity, rich textures, and the interaction with light make every surface an essential part of the well-being experience.
About WOW Design
WOW Design specializes in the design and development of unique products tailored to the specific requirements of each project and to the needs of architects and interior designers. This bespoke approach makes the company unique on the international stage. Today, WOW is present in more than 90 countries and brings over 20 years of experience in the specification ceramics sector. Its principal markets are the United States and the countries of the European Union. WOW’s objective is to continue strengthening its presence in both regions, particularly within the specification market, through the design of small-scale ceramic products with high added value.
