Dallas, TX – January 25, 2023 – American Olean is launching three new tile collections for Spring 2023, in this, its 100th Anniversary year.
“As American Olean’s director of product design, I am keenly focused on the latest trends in the worlds of fashion, interior design, home furnishings, and tile. My overriding goal is to create world-class tile products that incorporate the height of design and style into every offering,” said Shelly Halbert, director of product design for Dal-Tile LLC, parent company of American Olean (AO). “The products launching Spring 2023, exemplify AO’s focus on providing fashion-based tile design. All of these new products are also proudly Made In The USA — very appropriate as AO is currently celebrating its 100th Anniversary as the ‘original American brand’ of tile.”
NEW Foyer (Marble Look)
A perfect example of AO’s fashion-driven aesthetic is our new Foyer collection. A stunning marble look tile, Foyer features bold veining in three different marble designs, each with their own unique character and color palette. Foyer combines the beauty of marble visuals with the durability of ColorBody porcelain. Proudly Made In The USA, this series is so special, it needed 100 years of American Olean craftmanship to design!
“Foyer brings to life two of this year’s hottest interior fashion trends — the need for sumptuous, luxurious design and then conversely, the affinity for materials that come from nature, such as Foyer’s marble looks.”
NEW Primstone (Stone Look)
A versatile staple, this stone look tile creates a cohesive design solution for your project. Capturing cool and warm tones, Primstone is patterned after the Lucca limestones found in the Tuscany region of Italy and its subtle movement provides the perfect backdrop for any space. Proudly Made In The USA, this porcelain tile comes in two essential neutral colors with a matte finish.
“A blend of form, function, and clean design with the inclusion of natural elements,” said Halbert. “Primstone resembles a modern limestone, suitable for various design styles.”
NEW Subtle Strands (Concrete Look)
Soft, woven movements mark this minimalist concrete look tile. Ready to withstand heavy foot traffic, Subtle Strands is a ColorBody porcelain tile available in a variety of neutral shades and popular sizes. The “barely there” visual adds interest and depth while the calming color selection creates a unified space. Your design project is complete with Subtle Strands. Made In The USA.
“Minimalist design many times uses texture and format to provide visual interest, as opposed to vivacious color or pattern,” said Halbert. “By realistically mimicking the warp and weft yarns in a sophisticated weave structure, Subtle Strands embodies the organic elements of woven materials, providing the illusion of texture.”