TileLetter is the industry's leading tile magazine

Wednesday, May 22, 2024

The industry’s leading tile installation magazine

HomeNewsAmerican Olean’s New Collections Offer Contemporary Style for a Variety of Spaces

American Olean’s New Collections Offer Contemporary Style for a Variety of Spaces

Elevate floors and walls with three new lines from a proven brand in tile

DALLAS – January 30, 2018 – Trusted by the best in the industry, American Olean is further expanding its product assortment with the addition of three new lines for spring. Each collection offers consumers, architects and designers contemporary style, ideal for a variety of spaces.

“American Olean’s newest product additions remain true to the trusted brand heritage while featuring the latest styles and trends,” said Micah Hand, brand marketing manager for American Olean. “From tile that seamlessly transitions from interior to exterior spaces to eye-catching wall tile, we’re introducing exciting collections that truly represent the brand’s take on today’s hottest trends.”

Influenced by the urban chic trend and popularization of concrete, Union™ is the hero of the spring launch and provides an authentic interpretation of time-worn and weathered concrete floors. Designed using StepWise™ technology, the Union collection offers superior slip resistance, allowing this large-format tile to be used in both interior and exterior applications.

Blending the look of smooth concrete and weathered stone, Windmere™ is a modern take on minimalism for floors and walls in a variety of monochromatic colors and sizes. Artistic and fashionable, the Visual Impressions™ collection features neutral colors and 3D patterns, empowering customers to create a stunning masterpiece on walls.

“The new collections tap into several trends we are seeing in the industry, such as varied textures and large-format tile, while adding the contemporary twist that American Olean is known for,” said Shelly Halbert, director of product design for American Olean. “From concrete-looks to 3D patterns, this launch offers something for every customer, regardless of the design vision.”

New Spring 2018 Line



The current movement to revitalize vacant factories and abandoned downtown buildings by converting them into modern living spaces has created the hot trend of urban chic and popularized the robust appeal of concrete as a coveted element in industrial-inspired design.  Fitting perfectly into this new wave, American Olean’s Union tile offers an authentic interpretation of time-worn and weathered concrete factory floors. Union captures the uniqueness of the industrial trend in a beautiful way to bring contemporary artistry to a room.  Superior slip resistance with StepWise™ technology and five tone-on-tone colors in large-format sizes with TruEdge™ deliver exceptional indoor and outdoor tile performance with contemporary style. Union’s modern mosaic completes the design for the ultimate urban industrial look.



An impeccable blend of smooth concrete and weathered stone, Windmere™ by American Olean modernizes a traditional look to create a minimalist design. Enjoy simplicity with an essence of sophistication, expanding your scope of design with a full assortment of floor and wall sizes. A soothing, monochromatic color palette finishes the look, making Windmere the ideal choice for versatility. A full assortment of floor and wall sizes are available including a mosaic and jolly trim.

Visual Impressions

Visual Impressions™

Create a masterpiece with the artistic edge of Visual Impressions™, a contemporary and fashionable wall tile by American Olean. Neutral colors and 3D patterns produce stunning works of art that you can feel, and integrate seamlessly thanks to a large-format size with TruEdge™. Complete your look with coordinating jolly trim for a complementary, on-trend design.

- Advertisment -

Most Popular

- Advertisment -