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HomeNewsAnnual advisory meeting keeps Daltile's dealer program fresh, relevant and effective

Annual advisory meeting keeps Daltile’s dealer program fresh, relevant and effective

Dallas, TX – October 20, 2020Daltile is currently holding its annual meeting with key customer advisory board members on Tuesday, October 20th to ensure the “Daltile Statements Dealer Program” continues to be a fresh, relevant, and effective tool for retail partners.  The one-day event is taking place virtually and is highlighted by a tour of Daltile’s Arlington, TX retail studio.  This studio has served as the real-life prototype and test store for Daltile’s latest new showroom design.  The new design will officially become available to Daltile’s Statement Dealers in January of 2021.   

Daltile Statements Dealer Program

“The new Daltile Statements ‘Store Within A Store’ Program is designed to simplify the tile selection process for our customers,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile Corporation.  “The new showroom features interactive modules, trend insights, unique displays that showcase the entire Daltile product line, curated assortments, and much more.  This new showroom coupled with the other facets of the program including premiere website placement, rebate programs, online display advertising, pay-per-click, and social media will bring a seamless experience from online to in-store.”

“We believe our nationwide network of Statements Dealers is providing the ultimate Daltile shopping experience for retail customers nationwide,” added Thorn-Brooks.  “Today’s annual meeting with our advisory board members helps Daltile stay in tune with Statements Dealer needs, so we can continue providing a stellar program that exceeds their expectations.”

“A key strength of the Daltile brand is the breadth and depth of product that we offer,” said Maria Snow, marketing manager for the Daltile Advisory Board program.  “The displays, merchandising, and unique features of the Statements Dealer Program play to this strength, equipping dealers with premiere tools to help maximize the shopping experience and help customers select the Daltile products that most perfectly fit their needs.  The ultimate goal is to equip our retail partners for success with our products and increase retailer sales.  Our Statements Dealer Program very effectively does just that!”  

Importance of the advisory board

“Members of the advisory board were carefully selected based on their prowess in the industry and because they offer an ideal cross-section of retailer types,” said Patrick Warren, vice president of dealer sales for Daltile.  “We have small retailers and large retailers from across the country represented.  Some of our board members are strictly retail only, while others also sell to trade customers such as builders and commercial.  This ensures we get feedback from every angle, allowing us to put together the strongest possible program for our nationwide network of 250+ Daltile Statements Dealers.” 

“Our advisory board members are extraordinary,” added Thorn-Brooks.  “Their knowledge, feedback, and insights are incredibly valuable.  We intently listen to what they have to say and are continually improving our program based on their feedback.  We want to maintain Daltile’s leadership position as a premiere shopping experience and highly value the input from our advisory board members.”

Advisory board members

Advisory board members for the Daltile Statements Dealer Program include:

  • Dan Huffman, Tile Expo, Inc. (Anaheim, CA)
  • Daniel Kennedy, ProSource Wholesale (Baton Rouge, LA)
  • Kelly Taylor, Ambassador Floor (St Louis, MO)
  • Michael Longwill, Airbase Carpet Mart (New Castle, DE)
  • Phil Koufidakis, Baker Brothers (Phoenix, AZ)
  • Rick Murray, Rusmur Floors (Pittsburgh, PA)
  • Steve Chesin, Carpets & More (Las Vegas, NV)
  • Steve Dalene, Dalene Flooring (S Windsor, CT)


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