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HomeNewsBelknap-Haines-STC Appoints Brian Green as Chief Sales & Marketing Officer - North...

Belknap-Haines-STC Appoints Brian Green as Chief Sales & Marketing Officer – North America

Mansfield, Massachusetts. Belknap-Haines-STC is pleased to announce the promotion of Brian Green to the newly created position of Chief Sales & Marketing Officer – North America.  In this role, Brian will lead all sales, marketing, and product management efforts across the entire North American market, encompassing the Northeast, Mid-Atlantic, Southeast, and South-Central regions. This strategic alignment supports Belknap-Haines’ “One Company” branding initiative. 

Brian Green

In this newly created role, Brian will spearhead the development and execution of a cohesive sales and marketing strategy for all of Belknap-Haines-STC’s North American operations. His focus will be on driving profitable sales growth that benefits both the company’s valued customers and vendor partners.

Brian’s extensive experience in the flooring industry positions him perfectly for this leadership role. Since joining Haines in 2004 as an account executive, he has consistently exceeded expectations in progressively responsible positions. These include Regional Sales Manager, Director of Sales, Senior Vice President of Sales & Marketing, and most recently, Chief Sales & Marketing Officer for Haines (South). Notably, in 2023, he successfully expanded his leadership scope to encompass the sales and marketing efforts for STC in the South-Central region.

“Brian is a proven leader and one of the most accomplished sales executives in our industry,” states Paul Castagliuolo, President of Belknap-Haines-STC. “He consistently exceeds expectations in every role we entrust him with. His deep understanding of the industry, customer needs, and ability to deliver results make him uniquely qualified for this critical position.” Brian shares his enthusiasm for the new role: “I am excited about the opportunity to unify the Belknap-Haines-STC team under one vision.  Our collaborative efforts across sales, product management, and marketing will be the foundation for our businesses growing stronger together as one organization. This, ultimately, will benefit all our valued partners.”


About Belknap White Group
Headquartered in Mansfield, MA, The Belknap White Group is one of the leading full-service, hard-surface flooring distributors in the United States. Family-owned-and-operated for over 35 years, The Belknap White Group strives to deliver excellent service, while partnering with industry-leading suppliers to deliver an extensive portfolio of premium flooring products. We have nine showrooms and distribution locations across New York, New Jersey and New England featuring hardwood, resilient, ceramic and supplies for all residential and commercial applications. To learn more, please visit www.BelknapWhite.com.

About Haines
Founded in 1874 as a general store in Upperville, Virginia by John James Haines, it is among the oldest privately held companies in America. It is the largest floor covering distribution company in the country with operations covering the Northeast, Mid-Atlantic and Southeast. The reason for this growth is simple—we built our business on the core values of being customer-focused, people focused, trustworthy, innovative and providing a commitment to excellence. And as we continue to grow, we continue to evolve—implementing the latest technology and providing the latest products—to exceed expectations of our customers. These have been, and will remain, the values of Haines.To learn more, please visit: www.jjhaines.com

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