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HomeNewsCustom Building Products® promotes Dale Roberts and William White to Commercial Sales...

Custom Building Products® promotes Dale Roberts and William White to Commercial Sales Managers

Dale Roberts

Custom Building Products® is proud to announce the promotion of Dale Roberts to Commercial Sales Manager – East. Dale has been in the Tile Industry for over 40 years, including 16 years as a licensed California tile contractor. Dale has worked at CUSTOM® for 20 years focusing on national accounts, with heavy emphasis and contribution to the architectural and design community. He holds numerous certifications including CSI, CDT, CCPR, CTC and LEED Green Associations. Dale is also known in the industry for his technical speaking engagements and his ongoing article contributions to numerous industry publications.

In his new role, Dale will manage the Eastern team of Commercial Architectural Service reps and focus on driving sales with national accounts and large commercial projects. Dale’s many years of experience will help to ensure CUSTOM’s ongoing growth.

William White

Custom Building Products® is also proud to announce the promotion of William White to Commercial Sales Manager – West.  Will has over 40 years in the Tile/Flooring industries and is a member of various technical committees such as Tile Council of North America (TCNA), National Tile contractors Association (NTCA).  While at CUSTOM®, Will developed and directed the Customer and Employee Technical Training Program in addition to ongoing contributions to product development and architectural support.  

Will is an outstanding speaker and regularly presents at events such as Coverings, Total Solutions Plus (TSP) and The International Surfaces Event (TISE).  

In his new role, he will manage the Western Commercial Architectural Services team and focus on national accounts and large commercial project sales. Will’s wealth of experience will ensure CUSTOM’s ongoing growth.  

Will recently remarked, “My mission is to share the knowledge I’ve been blessed with in hopes others may succeed.” 

For more information visit www.custombuildingproducts.com.

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