WOW Group, the leader in the manufacture and sale of small-format tiles has announced the launch of DNA Tiles, a new tile brand that aspires to bring international markets a new vision of ceramic tiles through collections whose timeless charisma will never be out of fashion.
DNA Tiles’ launch marks an important landmark in WOW Group’s expansion, consolidating its leadership of the sector and extending its reach through tiles perfect for those in search of modern, enduring designs.
With this new brand, the company is extending its portfolio of products and reinforcing its commitment to the development of tile solutions designed to meet the demands of the world market. Its products will be marketed and sold through retailers, big distributors, and architects and interior designers in Spain and the rest of the world.
DNA Tiles is the latest small-format tile brand by WOW Group. It focuses on tiles that evoke the purity and authenticity of ceramic materials through collections that combine modernity with the very best of tradition. Each tile by DNA Tiles is conceived to last, withstanding changing trends by building up a reputation for stylishness and functionality.
“With DNA Tiles, our goal is to make a firm bid to develop a new type of tile. We want to offer a range of simple-looking, special products that bring long-lasting value to living spaces. We seek inspiration in today’s trends, but always with a deep respect for the classic, sophisticated design that defines our new brand,” said David Muñoz, WOW Group’s Marketing Manager.
DNA Tiles is an innovative, environmentally friendly brand that upholds the legacies of traditional ceramic tiles. Each collection is the outcome of a careful mix of artisanal techniques and avant-garde technology.
About WOW Group
WOW Group is a leading specialist in the design, manufacture and sale of small-format ceramic tiles with high added value. It is a sectoral leader, with a history that spans over 20 years.
The new brand, DNA Tiles, joins WOW Group’s portfolio, also made up of WOW Design, further reinforcing the company’s leadership of its specialist segment.
With its 20 years’ experience in tiles for material specifiers, WOW is present in 90 countries worldwide. It currently has a turnover of almost 65 million euros, with yearly rises in its annual turnover of about 40%, and a stable workforce of 300 people from the local community.
Its main target markets are the USA and European Union countries. Its goal is to continue expanding, mainly in these two markets via material specifiers through the design of small-format tiles with a high added value.
