At the leading trade fair in the sector, the Sassuolo-based manufacturer presents new ceramic surfaces to be explored through tactile and visual sensations Sassuolo, 5 September 2022 – The most innovative, functional and extraordinarily realistic ceramic solutions signed Fincibec Group apply the new Real Effect Technology, introduced in the collections produced by Monocibec, Century and Naxos, companies of the Sassuolo-based group that will attend next Cersaie, the International Ceramic Exhibition, held in Bologna from 26 to 30 September 2022.
Real Effect Technology is applied into the porcelain stoneware production process to create surfaces rich in detail, with three-dimensional graphics that allow for sensory exploration of the material. Resistance, versatility, ease of cleaning and maintenance typical of ceramic are accompanied by an unprecedented tactile and visual experience that enhances the appeal of the inspiring materials. Real Effect means a perfect overlap between texture and structure. It can be applied regardless of size and finish and is capable of meeting the increasingly specific needs of planners and designers.
The first Real Effect collections are already in our catalogue. Ashley by Monocibec, wood-effect porcelain stoneware with an elegant, contemporary look, meets cement materials in the most decorative surfaces, produced thanks to very high resolution digital technologies. And Jasper, by Century, a ceramic interpretation of country wood with graphics strongly characterised by knots and grains in a current, trendy colour palette. Cersaie will be the occasion to unveil a preview of the new Real Effect Technology projects on the way, stone and concrete effect surfaces whose perfect realism will be emphasised by a large number of textures created especially for each collection.
The range of novelties designed by Fincibec for the coming season will be enhanced and completed by the Naxos collections focusing on colour and the decorative value of ceramics. Especially Chromatica already expresses from its name the mood of the entire project dominated by strong colours combined with neutral nuances, dedicated to contemporary interiors through solid colours with a concrete-like structure, multicoloured textures reminiscent of Venetian terrazzo effect and decorative graphics to be freely mixed and composed. Chromatica, made entirely of 7 mm porcelain stoneware, is offered in the original 40×100 cm size.
Fincibec Group awaits you at Cersaie 2022 in Hall 37: Monocibec stand C16-D15, Century stand D3, Naxos stand C4.