LATICRETE, a manufacturer of globally proven construction solutions for the building industry, has launched its Blue Premier™ Rewards, a new digital loyalty platform designed to strengthen relationships with contractors, installers, and dealers. Designed to recognize both loyalty and long-term engagement with the brand, the program reflects the LATICRETE commitment to supporting the professionals who use its products every day.
The program gives customers a clear way to track progress, move through tiered status levels, and redeem rewards tied to their ongoing partnership with LATICRETE. Rather than focusing solely on transactional purchases, Blue Premier Rewards emphasizes sustained partnership. Members earn Notches, the points system, for purchasing eligible LATICRETE products but also for participating in training, events, and program activities, sharing product feedback, completing surveys, and referring others to join.
By uploading receipts and actively engaging with the program, members can advance through membership tiers and increase their earnings rate up to three times more.
“This program reflects our belief that trust and loyalty are built through partnership, not just purchases,” said Yoni Feldman, Sales Channel Director–Tile & Stone Installation Systems. “It rewards the relationship and gives members a simple way to track their progress, earn more for the work they’re already doing, and achieve higher status to unlock enhanced benefits, faster earn rates, and priority access.”
Members can redeem rewards for a range of items, including electronics, tools, apparel, sports and fitness items, home goods, and more. Additional experiences and enhanced benefits are available at higher status tiers.
For more information on Blue Premier Rewards, visit https://www.laticrete.com/solutions-for-you/blue-premier-rewards.
About LATICRETE
LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry, offering a broad range of products and systems covering tile and stone installation systems; tile, stone, and surface care; adhered facade and wall finish systems; and concrete and substrate preparation. For more than 70 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, industry-leading technology, performance, and customer service. LATICRETE methods, materials, and technology have been laboratory-tested and field-proven by R&D, design, and construction teams including architects, engineers, contractors, owners, and independent labs. Offering an array of low VOC and green features, LATICRETE® products contribute to LEED certification, exceed commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry.
