Dallas, TX – February 15, 2023 – Marazzi is a tile brand focused on style, design, and total customer satisfaction — and to help ensure success during the selection phase of a shopping journey, the brand has just launched one of the industry’s most effective visualizers onto its website. Marazzi’s visualizer, the Stylizer is more powerful than most other visualizers in the tile industry, because it links to a myriad of ‘pre-selected, curated sets’ of floor, wall, and mosaic tiles. The power of curated sets is that they allow customers to see how ‘all’ of the floor, wall, and mosaic elements can combine together in one harmonious whole room visual. In addition, Marazzi’s vast offering of curated boards allows customers to shop by color, look, room, and style. Shopping for tile couldn’t be easier!
“By providing curated assortments, Marazzi’s Stylizer is a big help to designers, retailers, distributors, and contractors,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile LLC, parent company of Marazzi. “When customers can see what a final space will actually look like — including floor, wall, and mosaic components — they are more likely to want the ‘entire package’. If customers can see it, they will want it. This makes it much easier to upsell.”
How The Stylizer Works
Marazzi’s high-resolution Stylizer provides design inspiration 24/7 via any cell phone, hand-held device, laptop, or desktop computer. This new digital tool allows the shopper to visualize products in one of two ways. Consumers can upload an actual photo of a room in their own home and then “virtually-try-out” any of the brand’s tile, stone, or mosaic products in their space. The Stylizer will instantly populate the desired product into their chosen application in the photo such as a floor, wall, or countertop. As a second option, consumers may populate products into example room scenes provided by Marazzi, such as a bedroom, kitchen, living room, mudroom, etc. An additional feature is the ability to visually install the desired product into the photo vertically, horizontally, or diagonally to achieve just the right look.
Marazzi’s Stylizer is one of three sister brands that holds exclusive rights to the enhanced feature of linking the visualizer to curated options. The brand is partnering with leading product visualizer vendor, Roomvo, to offer the robust Marazzi Stylizer.
“The power of Marazzi’s new Stylizer increases both the fun and efficiency of selecting the right products for a space.” concluded Thorn-Brooks. “As with all of our digital and marketing efforts, our goal is to ensure designers, retailers, distributors, contractors, and end-consumers experience success with Marazzi products.”
For more information on the brand’s products, please visit www.marazzitile.com
Bold, daring, and the epitome of style, Marazzi provides captivating designs that integrate Italian panache into exciting and imaginative tile products. Manufacturing a vast array of quality tile, including porcelains, glazed ceramics, glass mosaics, natural stones and metallics, the brand continues to provide the ultimate in style for the savvy homeowner, designer, and architect. For more information, visit www.marazzitile.com and follow Marazzi on Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube.